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The arguer suggests the owner of

The arguer suggests the owner of Movie Galore to close earlier and eliminate movies released more than five years age in order to stop recent decline of their profits. Although this seems reasonable at first glance, some basic information is overlooked.

The arguer assumes that closing early in other stores is going to help stop the decline of the profits in other store,too. Although this is entirely possible, the arguer did not offer any evidence to support his assumption. It is very likely that when at the other stores,six to nine in the evening is the time when most customers come. For example in the CBD region in Beijing, the workers usually get off work at six o’clock or later. That’s when they go to the store. And to close the store at six clock is really not a good decision. It may not ony reduce operating expenses, but also profits too. The arguer's argument is flawed unless he can convince the owner that other possibility is unlikely.

Meanwhile, the arguer assumes that eliminating old movies can reduce operating expenses. Nevertheless, there is no guarantee that the store in downtown Marson did it to reduce operating expenses. Maybe the store in Marson doesn't have enough room for the old movies, or maybe most of the people who come to this store are young people, and they are not big fans of old movies. So the store has to eliminate them, but what about the other stores? Are they having the same problems? It is quite possible that the other store is in a neighborhood where there are a lot of middle-aged or old customers. They like to watch old movies and they come to the store just to buy old movies. Without accounting for and ruling out these possibilities, the arguer can not support his argument.

Even if close early and reduce stock can really reduce operating expenses, the arguer just simply assumes that all the other stores should implement similar changes, and neither any scientific evidences nor any information about the profits of other stores are provided. It is reasonable to doubt that for some stores which the profits didn't decline, the policy will have some bad effect on the profits. And to reach the cited conclusion, the arguer needs to explain whether all the stores are suffering from a decline of profits.

To sum up, the arguer's suggestion that the stores to close early and eliminate movies released more than five years ago in order to stop decline of profits is not based on solid evidence or sound reasoning. To draw a better conclusion, the arguer need to reason more convincingly, cite some more evidence to explain why closing early is going to work in other stores too, and how reduce stock reduced profits. And when reasoning, the arguer must take every possibility into account.