外贸函电课程重点_外贸函电 Unit 2
Unit 2 Establishing Business Relations
第二章建立业务关系
Leading-in Tasks （任务导入）
Try to finish the following tasks and predict the objectives and focus of this unit .
Task 1.假设你是美国辛普森公司（H. Simpson & Co. Ltd.，联系地址：98 South Street, Boston, USA，Tel：86-36-12345 Fax：86-36-67890 E-amil: SCL @ hotmail. com）进口部的经理。最近，你通过朋友弗里曼先生（Mr. Freeman）了解到广东省纺织品进出口公司（Guangdong Textiles Import & Export Corporation，联系地址：68 Xiaobei Road, Guangzhou 510000, China，Tel：86-20-12345678 Fax：86-20-23456789 E-amil：GTIEC@ https://www.wendangku.net/doc/055491170.html,）的情况，并且对其产品非常感兴趣。现在，请致函该公司，试图与之建立业务关系。注意信中务必包含以下内容。
1) 承蒙弗里曼先生（Mr. Freeman）的介绍，我们得知贵公司的名称和地址。
2) 本公司专门经营中国纺织品进口业务，是美国主要的中国纺织品经销商。
3) 去函目的是希望与贵公司建立业务关系。
4) 如蒙惠寄最新的产品目录及价格表，将不胜感激。
5) 盼速复。
Task 2.针对任务1中所拟信函的内容，以广东省纺织品进出口公司出口部经理的身份拟一封回函。注意该回函中务必包含以下内容。
1) 来函收悉，谢谢！很高兴得知你们对我方产品感兴趣并愿与我方建立业务关
系。
2) 贵公司的愿望与我方不谋而合。
3) 应贵公司要求，特此随函附上本公司最新的产品目录及价格表，如有兴趣或
者有进一步的需要，务请告知。
4) 问对方索要最新的产品目录及价格表。
5) 希望能与贵公司达成交易。
Part One Basic Knowledge Concerned
1.The Significance of Establishing Business Relations
It is fairly true to say no customer, no business. To establish business relations with prospective dealers is one of the important undertakings either for a newly established firm or an old one that wishes to enlarge its business scope and turnover.
Establishing business relations is the first step in transaction in foreign trade. If a new firm, or rather a certain corporation of ours, wishes to open up a market to sell something to or buy something from firms in foreign countries, the persons in charge must first of all find out whom they are going to deal with. We should not only do everything possible to consolidate old customers but also seek new ones to enlarge our business.
2.The Main Channels and Methods for Establishing Business Relations
Usually, you can secure all the necessary information about a new customer with the help of the following channels:
banks
periodicals
advertisements in newspapers, magazines or on TV
the introduction from your business connections
the market investigations
the Commercial Counselor’s offices
the Industrial Chambers
the Chambers of Commerce both at home and abroad
inquiries received from the merchants abroad
self-introduction by merchants themselves
Sometimes, a kind of middleman is necessary to bring two companies together.
Having obtained the desired names and address of the firms from any of the above sources, you may start contacting the prospective customers. The main methods include:
communication in writing;
attendance at the export commodities fairs;
contact at the exhibitions held at home or abroad;
mutual visits by trade delegations and groups;
Of all the above methods, the first one is widely used in business activities.
3．The Main Contents of a Letter for Establishing Business Relations Generally speaking, the contents of a letter requesting a business relationship include telling the prospective customers how and where their name and address are known, self-introducing, indicating your desire to enter into a business relation, or sometimes making general inquiries and expressing your expectation for cooperation or early reply, etc. While for letters in reply to the letters requesting for a business relation, the contents may include expressing your thanks for the incoming letter, expressing your agreement /desire /wish to establish a business relation with the addressor and indicating the action you are going to take. 句型
Part Two Letter-writing Guide
Part Three Other Commonly Used Expressions and Sentences Expressions:
1. establish business relations / connections；enter into business relations / connections
建立业务关系
2. engage in …；handle …；deal in …；specialize in …从事……，经营(专营)……
3. business line 业务范围
4. Please contact us(sb.) 请与我们（某人）联系
5. Please (don’t hesitate to) let us(sb.) know.；Please inform us (sb.). 务请告知
6. We would appreciate it if you would /could…；We would be grateful if you would
/could…如蒙……我们将不胜感激，请(做某事)为感
7. The enclosed is (are)…；We enclose …；Hereby we enclose …；
随函附寄……；兹附寄……；
8. Enclosed please find …；Enclosed you will find…随函附上……，请查收。
9. for one’s information (only)；for one’s reference (only) (仅)供某人参考
for one’s file/record；for one’s perusal (仅)供某人存档/记录；供某人审阅
10. regarding；with reference to…；
with regard to…；referring to…；concerning；as to …关于……，就…而言
11. at your end / in your place(area, district) 在你处（地）
12. according to / in compliance with / in accordance with / in conformity with 按照
13. to conclude (close) the business (transaction / deal) 达成交易
14. to do business with / to deal with / to trade with 与……做生意
15. to be connected with…与……有联系
16. as requested / do sth. upon sb’s. request. 按要求；应某人的要求做某事
as stated；as agreed 如所述；如约定
17. with a view to sth./doing sth.；with the view of sth.
本着做……的/意愿，希望……，以……为宗旨（表示目的）
18. Through the courtesy of……承蒙……的介绍、关照
19. in reply to …/ in response to…答复……
20. to be / feel interested in …; to take /have /interest in …对……感兴趣
Typical Sentences:
1. Telling the addressee how his name is known in pleasant words.
(用令人愉快的语言，说明你是怎样知道对方的)
1）We are very pleased to obtain your name from the Industrial Chambers.
2）On the recommendation of Merrs. Harvey & Co., we have learned with pleasure the name of your firm.
3）Through the courtesy of Mr. Freemen, we are given to understand that you are one of the leading importers of electric goods in your area and wish to enter into business relations with us.
4）We have your name and address from "The Journal of Commerce".
2. Introducing briefly the business scope of your firm. （概要介绍自己的业务）1）We are one of the leading importers of ceramic products in America. We’d like to establish a business relationship with your corporation.
2）We are a state-operated corporation, handling the export of animal by products and we are willing to enter into business relations with your firm.
3）This is to introduce the Pacific Corporation as an exporter of light industrial products having business relations with more than 80 countries in the world.
4）We are exporters of fresh water pearls having years' experience in this particular line of business.
5）We take the opportunity to introduce ourselves as a large importer of fertilizers in our country.
6）We take the liberty of introducing ourselves to you with a view to doing business with you.
7）Our corporation is established for the purpose of carrying on import and export business as well as other activities in connection with foreign trade.
8）Our cooperation is specialized in the export of Chinese foodproducts. The products sell well in various countries.
9）Our lines are mainly various kinds of electrical products, and we have offices or representatives in all major cities and towns in Japan..
10）We are active in commercial intercourse with various countries and districts in the trade and financial circles
3. Stating your desire, purpose and expectation simply, clearly, and concisely. (简明扼要地表明自己的意愿、目的或期望)
1）We foresee a bright prospect for your products in our market. We express our desire to establish business relations with your firm.
2）Should you be interested in any of our products, please let us know.
3）Should you require any further information /details /particulars, please don’t hesitate to let us know.
4）Since we specialize in the export of Chinese foodstuffs, we wish to express our desire to trade with you in this line.
5）As the items falls within the scope of our business activities, we shall be pleased to enter into direct business relations with you.
6）We hope this will be good start for a long and profitable business relation.
7）We are convinced that our joint business efforts can be developed to our mutual benefit.
8）Hope our mutual understanding and cooperation could result in future business.
4. Sentences used in replying letters from addressores. (收信人复函用句)
1) Your letter expressing the hope of entering into business connections with us has
been received with thanks.
2）We acknowledge with thanks the receipt of your letter of September 10, 2010. 3）Your letter of November 21, 2010, addressed to our sister corporation in Shanghai
has been transferred to us for attention.
4）As requested, we are airmailing to you, under separate cover, a sample each of Article Numbers 1025 and 1026 for your reference.
5）A booklet including a general introduction, the scope of business and topics is enclosed for your reference.
6）If you have interest in establishing business relations with us in this line, please let us know your specific requirements. We will be pleased to forward samples,
catalogues as well as detailed information.
7）We assure you that we will give our best attention to any inquiries from you.
8）Should there be anything else we can do for you, please let us know.
Part Four Sample Letters
Sample 1: Requesting for the Establishment of Business Relations
Notes:
1. “firm”指“公司、商号”。英语中表示公司的词很多，常用的有company,
corporation, firm,以及后面出现的house等。股份有限公司常用“Co. Ltd.”
或“Corp. Inc.”表示，前者是“Company limited”的缩写，后者是“corporation incorporated”的缩写。
2. “in your area (district / place/ territory)：这是外贸函电的常用语，常译作“你
地”、“你处”或“你们地区”，也可以用“at your end”表示。如：I am sure you’ll find a ready market at your end.
3. “as is well known”是非限制性的定语从句，修饰整个句子。关系词as在句
中做主语。又如：
as is usual the case（情况常常如此）；
as you know （如你所知）
4. product: something produced by growth or made in a factory
eg: We are handling light industrial products.
cf: produce；production；article；item；material；goods ；merchandise；cargo；
consignment
produce: sth. that has been produced esp. by growing or farming (农产品，土产)
e.g: They are regular buyers of China’s native produce.
production: amount produced esp. for those produced in a certain period (产量，某时期制造或生产的批量产品)
e.g: We are only interested in 2005 production.
article: particular or separate thing (物品、物件)
e.g: We can not offer you this article at present.
item:a single thing on a list or in a catalogue; It is often used to stand for the goods previously mentioned in the letter. (项目、品种)
e.g: We note that you are interested in Alarm Clocks. We always carry
this item in stock.
material: goods used for production(原料、材料)
e.g: We can supply this material.
goods: article for sale; not used with numerals; always in plural (商品)
e.g: The goods are ready for shipment.
merchandise:goods bought and sold; always in singular number (商品)
e.g: They deal in general merchandise.
cargo:goods carried by a ship, plane or vehicle (船、飞机、车辆所载的货物)
e.g: The cargo ex. s. s. “Maria” has been inspected and found satisfactory. consignment: goods consigned (寄送，委托，托运的货物)
e.g: The consignment should reach you within the next week.
5. We are confident that…：我们深信……
to be confident that…(对……有信心/确信)
eg: We are confident that we can push the sale of your products in this market.(我们确信能在此市场推销你方产品)
注意该句型的搭配变化和用法。如：
to be confident of…;
eg: We are confident of persuading our customer to place a trial order. （我们有把握说服客户试订。）
to have confidence in…;
eg.: I’m sorry I don’t have confidence in that financial institution.（对不起，我对那家金融机构信不过。）
to have confidence that…;
eg.: I have confidence that the quality of our products will be to your satisfaction.
我相信我们产品的质量会令你们满意的。
6. “we are contacting you with interest to…”也可以表述为“we are expressing our
interest to…”。句中的进行时含有中文的“特此”、“兹”之意。所以中文的“特此致函……”可以表达为“We are writing you to…”。
7. catalog (catalogue)：an enumeration of items, listed with descriptive detail. It is
usually a list, in the form of a book, of goods for sale with or without prices or
pictures. 商品目录
cf: brochure, pamphlet, leaflet, booklet, prospectus
brochure：a small book consisting of a few pages in a paper cover; descriptive, advertising material in this form 宣传小册子
pamphlet：an unbound, printed publication with no cover or a paper cover 一种未经装订的、无须封面的简易宣传材料
leaflet：a single sheet or printed paper, sometimes folded to form several pages, containing matter either advertising a product or giving directions on
how to use it. It is usually handed out free. 免费派发的活页宣传单
b ooklet: just a "little book," or a pamphlet 小本本
prospectus：a leaflet, or a printed paper giving information about a product. It is usually a printed statement that is distributed to prospective buyers or
investors.产品说明书
Sample 2: Reply to the Sample 1
Notes:
1. “in the line of”中的“line”，指的是行业，所以这里有“在……经营范围、
产品范围内”之意。
2. a range of: 一系列的。也表达为“full/wide range of”，指“全系列的”
3. “forward”这里与“send”同义，指“寄、发”。
4. without delay是外贸函电常用语。除此以外还可以说soon，as soon as possible，
the soonest possible，at once，immediately，with the least possible delay等。5. prior to: 先于，在……之前
6. credit investigation: 资信调查。有时在要求建立业务关系的往来信函中会明确
要求对方提供往来银行的名称、账号等信息以供资信调查。有些客户还会主动提供自己的相关信息以便对方查询。有关资信调查的详细内容可参见下一单元。
Sample 3: A Letter from An Importer to An Exporter
Notes:
1. We are given to understand that…… 相当于”we learned that…”
2. Leading这里指“主要的”、“占主导地位的”。也可以表达为“major”“large”。
3.dealer: 经销商
4. competitive prices这里指“有竞争性的价格”，指优惠价。也可以表达为“attractive
prices”, “best price”, “lowest price”, “bottom price”等。详见第三单元的表达。5.regarding：指“关于”。表达该意思的词或短语很多，常用的有with regard to, referring to, as to, about, with reference to以及in regard to等。
Sample 4: Reply to Sample 3
Notes:
1. acknowledge原意指“承认”，“确认”之意。“acknowledge the receipt of …”则
是“告知收到…”的意思。所以本句可译为“收到你们……的来信，谢谢!”现代英语中，这种表达已经较为陈旧，大多商人草拟信函时更多地使用简单直接的“Thank you for …”。
2. state-owned corporation指“国有公司”
3. “We are convinced that…”，即“我们深信……”。与“We are con fident that…”意思相同。
4. as requested 意思是“按照要求（请求）”，是外贸函电的常用语，可以看作是“as it is requested”的省略句。在外贸函电中这种类型的表达很多。如：“as stated”(如所述)、“as agreed”(如所约)、“as stipulated”(如所规定) 、“as above-mentioned”(如上所述)等。
5. 注意当你觉得别人有可能会向你索要东西时才使用“Please don’t hesitate to …” 这个句型。如果是希望对方向你提供材料，则不要用这个句型，而是用“We would appreciate it / be obliged / be grateful if you would …”这个句型，或者只用“please…”也可以。
Part Five Practical Training
I. Beginning Training
1. Put the following English into Chinese
1) Commercial Counselor’s Office
2) Industrial Chambers
3) business line
4) with a view to sth./doing sth.
5) Enclosed is (are) our …/ We enclose our …
6) a (wide / full) range of
7) at your end / in your place(area, district)
8) Please (don’t hesitate to) let us know / inform us.
9) We look forward to your favourable and prompt reply.
10) On the recommendation of Chambers of Commerce in Tokyo, we have learned
with pleasure the name of your firm.
11) Through the courtesy of Mr. Bush, we are given to understand that you are one of
the leading importers of electric goods in your area and wish to enter into business relations with us.
12) We now avail ourselves of this opportunity to write to you with a view to entering
into business relations with you.
13) Our corporation is established for the purpose of carrying on import and export
business as well as other activities in connection with foreign trade.
14) We foresee a bright prospect for your products in our market. We look forward to
hearing from you and assure you of our close cooperation at all time.
15) The cooperation is specialized in the export business of electronic products, which
sells well in various countries.
2. Read the following letters and choose the best one from the given answers for the
missing prepositions.
II．Intermediate Training
1. Put the following Chinese into English
1) 建立业务关系
2) 专营……；经营……
3) 如蒙……我们将不胜感激
4) (仅)供参考
5) 达成交易
6) 公司
7) 按要求；应……要求做某事
8) 我们是国营公司，专门经营桌布出口业务。我们乐于与贵公司建立业务关系。
9) 特来函自我介绍，作为淡水珍珠的出口商，我们在这一业务方面有着多年的
经验。
10) 我们冒昧自荐，希望和你们做生意。
11) 来函收悉，得知贵方愿与我方建立业务关系，谨表谢意。
12) 我们特此致函，愿为发展双方贸易提供机会。
13) 我们从《商业杂志》上得知贵公司的名称和地址。
14) 随函附上公司概况、业务范围和其他方面的小册子一本，供参考。
15) 承蒙哈维公司的介绍，我们了解到贵公司在世界各地供应高质量的食品。很
高兴告知你们我国对各种外国食品的需求量很大。
2. Supply the missing words in the blanks of the following letter. The first letters are
III．Advanced Training
1. Letter Composing:
Compose a letter on behalf of Mr. Liuming, sales manager of Export Department, a ccording to the given information and message. Then arrange the necessary parts in proper form as they should be set out in a business letter.
Information:
1)Sender’s name: Guangdong Foreign Trade Development Corp.(exporter)
2)Sender’s address: 779 East Dongfeng Road, Guangzhou, China
3)S ender’s cable address: 5527 GFTDC
4)Sender’s telex: 44388 GFTDC CN
5)Sender’s fax number: 86-20-83328156
6)Date: September 15, 2009
7)Receiver’s name: H.J.Wilkinson & Co. Ltd. (importer)
8)Receiver’s address: 245 Lombart Street, Lagos, Nigeria
Message:
1) 告诉对方你是从中国银行广州分行(Bank of China, Guangzhou / Guangzhou
Branch of Bank of China))处得悉其公司名称的。
2) 去函目的是希望与对方建立业务关系。
3) 告诉对方你公司专门出口中国轻工业产品，这些产品在世界市场上久享盛
誉。
4) 信中说明随函附上目录单一份供其参考。
5) 提醒对方如对产品有兴趣，请即与你公司联系。
2. Letter Replying:
外贸英语函电课程总结
《外贸英语函电》课程总结 《外贸英语函电》课程是国际贸易专业的必修课程，本课程系统讲述了外贸英语函电中常用文体的基本知识，并详细讲解了外贸业务磋商过程中各个环节往来函电的实例。本人从事该课程的教学三年，现做课程总结。 一、教学目标 通过外贸英语函电的学习，应当让学生达到以下要求：（1）通过阅读和学习介绍外贸交易业务过程中的章节，了解并熟悉外贸进出口业务的关键步骤；（2）重点掌握外贸业务信函的撰写要点，初步做到能再一般情况下写出内容确切、表达得体、符合规范、语句通顺、没有语法错误的信函（由于现代化的信息传送方式如传真的撰写和普通信函相似，故以掌握信函撰写为重点）；（3）了解外贸业务过程中的相关术语，包括交易条件和环境。（4）让学生了解业务信函的趋向，并学习电传、传真、邮件的有关知识及写法 二、教学方法 本课程采用多媒体教学，根据国贸专业学生英语的实际情况，采用不同的方法，提高教学质量，保证教学目标的实现。在教学过程中，我先后采用学生朗读、分组翻译、角色扮演等方法。同时，为了帮助学生复习和巩固所学知识，提高学生们的学习兴趣，定期使用经典欧美歌曲、经典电影片段等影像资料。 三、教学过程 基于“学生为本”的思想和理念，本课程的教学过程设计为：单词句式教学、函电教学、集中练习。单词句式部分，首先，跟读单词和词汇，并让同学们课后进行熟读熟记；其次，课堂听写，检验学生们的记忆情况；最后，结合经典英语歌曲，对重点词句进行强化，同时提高学生们的学习兴趣，营造轻松的学习氛围。在函电教学阶段，采用分组学习与教师重点讲解结合的方法，提高学生学习的自主性。提前布置函电，每组完成朗读、翻译两项任务，然后，对于学生朗读和翻译中存在的问题，进行及时纠正，并对重点用语和词汇进行讲解。集中练习阶段，主要是书写函电和完成课后习题。 四、学情分析 10国贸三个班级，分两班教学，即：10国贸1班和10国贸2、3班。总体上来看，大部分同学都能按照老师的教学方法和过程进行学习，效果也不错。10国贸1班情况好于其他班级，这个班级同学英语基础好，好学上进。国贸2班和3班基本上能按照课堂要求进行，总体还可以，但是部分同学记不住单词和用语，这可能与学习用功程度有关。三个班级同学课后作业都能按时完成，质量可以得到保证。在教学过程中，角色扮演环节，每个班级每组同学都能按照要求进行，用英语进行对话。应该说，教学过程都很顺利，教学目标基本达到。 五、考试分析 上学期，在外贸英语函电课程考试中，10国贸1班通过率87.5%，10国贸2班76%，10国贸3班的通过率率是66%。总体来看，外贸英语函电教学达到了教学目标的要求，国
浙江7月高等教育自学考试外贸函电试题及答案解析
浙江省2018年7月高等教育自学考试 外贸函电试题 课程代码：00094 一、单项选择题(在每小题的四个备选答案中，选出一个正确答案，并将正确答案的序号填 在题干的括号内。每小题1分，共20分) 1. ( ) the delay on the part of the suppliers, we must ask you to extend the date of shipment from July 11th to August 12th. A. Owing to B. According to C. In order to D. So as to 2. The buyer made a bid ( ) $600 per ton for peanut meat. A. in B. at C. for D. with 3. So far we ( ) business relations with the firms in more than one hundred countries in the world. A. are established B. have established C. had established D. shall establish 4. ( ) the goods under Contract No.1986 are ready for shipment, please rush your L/C with the least possible delay. A. If B. Unless C. Although D. As 5. Under separate cover, we have already sent you samples of ( ) sizes of shoes. A. varying B. various C. variable D. variant 6. We shall be glad to send you the necessary information about our machine tools on ( ). A. reply B. order C. request D. call 7. We wish to ( ) that this is the best price we can quote, and therefore any counteroffer from you cannot be considered. A. point at B. point to C. point of D. point out 8. We find your price is rather on the high side. We wonder ( ) you can do better in the near future. A. if B. why C. what D. as 9. All the cases are strongly packed ____compliance _____ your request.( ) A. for...with B. in...with C. for...in D. in...for 10. Please ( ) that the letters of credit are established with the least possible delay. A. see to them B. see them C. see it D. see 11. Can you offer us machine tools with the following ( ). A. informations B. messages
外贸函电课程教学标准
《外贸函电》课程教学标准 课程代码： 5502B102 学制：三年 教学时数： 72 商务英语教研室 2010 年 11 月
《外贸函电》课程标准 课程代码： 5502B102 课程性质：专业核心课 教学时数：72学时 学分： 4 一、课程概述 （一）课程性质 外贸函电是商务英语专业和应用英语专业的一门专业核心课程。本课程旨在使学生掌握熟练运用外贸英语函电撰写的基本技能，是一门实践操作性很强的专业核心课程。 （二）课程面向与任务 培养能够适应生产、建设、服务、管理第一线所需要的具有一定英语写作水平，在商务和经贸等活动中能比较熟练地使用英语工具进行应用文写作的技能性人才，如外贸跟单员、外贸业务员、外贸物流员、外贸文员、报关员等专业性人才。 （三）主要教学方法 1．教学方法 （1）案例教学法 案例教学法是《外贸函电》的主要教学方法之一。它取材于真实的经营环境，训练学生对函电语气的判断能力和实际处理问题的能力。能让学生从知识的被动接收者转变为主动参与者和积极探索者，在发挥教师主导作用的同时，充分发挥学生的主体作用。 （2）模拟教学法
它是采用“国际贸易仿真模拟教学实训室”模拟软件，学生在电脑上根据老师提出的要求，写出相应的回复函电，使学生产生身临其境的感觉，激发学习兴趣。 2.教学手段 （1）多媒体教学 所有课程都制作和引进了多媒体（含动画）演示课件，将原来抽象、复杂的内容用生动的图像和动画表现出来，使学生可以更直观地理解，激发学生学习兴趣。 （2）网络教学 教学大纲、教案、习题、实验指导、参考资料、教学录像等内容全部上网，并向学生免费开放，通过网络化的教学方式（网络课件、网上答疑、网上提交作业、视频点播），学生可以在课外自主学习。 二、课程目标 （一）总体目标 《外贸函电》实践课程的课程目标在于通过本课程的学习，在学生充分利用已经掌握的英语基础知识的前提下，学习如何运用写作的语言特色和方法，融会贯通外贸专业知识，培养具有良好商务英语写作能力，熟练掌握国际贸易知识，并能在实际外贸工作中熟练操作。 （二）具体目标 1．知识目标 （1）初步掌握1000个左右商务函电常用词汇。 （2）了解商务函电常用短语、术语、习惯用语和习惯表达方法。 （3）掌握函电写作的基本格式和套用句型。 2．能力目标
新编进出口外贸函电课后习题答案
第二章 I. 1.A/B 2.C 3.D 4.A/D 5.D 6.A/B/C/D 7. B/D8.B/C/D 9B/C10.A/B/C/D III. intention,interested in,view,suitable,grateful,have,together with,appreciate, as,suppliers IV. 1.We have been informed by Jameson Garments(Vancouver)Ltd.that y ou are one of the leading exporters of textiles in Hangzhou and that you wish to extend business to our market. 2.We would like to have your lowest quotations for the captioned goods on th e terms and conditions listed below: 3.Please send me some further information on the features and costs of the Ver nard line of Ultrasonic equipment,which you recently advertised in Electronics magazine. 4.We are interested in importing Chinese furniture and would be pleased to rec eive a copy of your latest catalogue,price list and export terms. 5.We would be grateful if you would send us a comprehensive price list,toget her
外贸函电感谢信常用语句
竭诚为您提供优质文档/双击可除外贸函电感谢信常用语句 篇一：外贸英语函电经典语句 外贸英语函电范文 20XX年10月11日星期一 外贸英语达到何种等级能够做外贸？ 一般很多外企都会要求过ceT4或者ceT6，当然最好是过了英语专业八级，也就是Tem8了。但是在实际工作中，企业最看重的还是于人沟通的能力，说英语的能力，也就是口语。口语不仅仅包括日常口语的交流，还有专门的外贸口语，讨价还价，报价，争取客户。 如何学好外贸英语？ 在学校学习外贸英语，可以这样： 1，重视外贸口语，有条件的话最好是交个外国朋友，这样能在一定程度上提高你的与外国人交流的能力2，学校开的外贸函电课程还有相关书籍，实用性不是很大，但是还是要多看看，学到一些基本的方法和相关术语3，多去外贸论坛，如Fob上海外贸论坛学习
5，借鉴别人的方法，同时形成自己独特的方法 如果英语基础不好从事外贸，可以这样： 1,没必要专门全职去学习英语，学习英语不在于你每天可以花多少时间学习，而在于你能坚持多久 2，在工作的过程中，留心地道的外贸英语的用法，记 下来，找机会多用3，如果你想学的话，在自学的基础上也 一定要有一个朋友或者老师给你指导，这样可以少走很多弯路。 4，在跟外国客户交流的过程中，要多学习别人的正确 表达方式，尽量多用地道的表达方式，而不要满足于能交流就可以 5，会说英语不代表会教英语，有外国朋友一起交流是 很好的，但是最好还是能跟专业的老师系统的学习外贸英语。 外贸函电解析： 函电(1) 今天的题目是:self-introduction 例文如下: Dearsirs, weoweyournameandaddresstothecommercialcounselor’sofficeoftheswedishembassyinbeijingwhohaveinformedu sthatyouareinthemarketforTextiles.
《跨国公司经营与管理》课程教学大纲
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跨国公司经营治理的运行规律；（3）、注重培养学生的思维能力，采取理论与实践相结合，理论讲述与案例分析相结合的方法进行教学，培养和提高学生分析问题和解决问题的能力，使学生完成本课程的学习任务后，能够自觉地对实践中存在的问题进行反思并能提出解决方法。 三、教学条件 1.教学场所要求 : 一般教室 2.教学仪器设备要求：黑板、教材 四、学时分配打算
五．教学内容第1章导论
【教学目的与要求】 1．了解跨国公司的定义和特征； 2．了解跨国公司形成和进展的时期； 3．熟悉跨国公司的构成和类型； 4．熟悉企业跨国经营的动因。 【教学重点和难点】 重点：跨国公司的类型和企业跨国经营的动因；难点：跨国公司构成与非跨国公司的区不。 【学时分配】 1．理论课时：3学时 2．实训课时：1学时 【教学内容】 一、跨国公司的定义和特征 二、跨国公司的形成和进展 三、跨国公司的类型 四、企业跨国经营的动因 ◆本章小结 ◆考虑题 ◆案例分析：沃尔玛公司
外贸函电课后练习答案
Unit 2 Establishing Business Relations & Inquiring Credit Reference I. Translate the following sentences into English. 1. We are one of the leading importers dealing in electronic products in the area, and take this opportunity to approach you, in the hoping of establishing business relations. 2. We have been engaged in handling importing and exporting of machinery and equipment for many years, and our products have enjoyed great popularity in many countries. 3. We owe your name and address to the Commercial Counselor’s office of our Embassy in Beijing. 4. We are given to understand that you are a manufacturer of daily chemicals. One of our clients intends to buy cosmetics from your country. We will appreciate it highly if you airmail the catalogue and price list of the goods available at present. 5. For our credit standing, please refer to the Bank of China, Shanghai Branch. II. Write a letter Dear Sirs, We have obtained your name and address from the Commercial Counsel of your Embassy in Beijing and are pleased to write to establish business relations with you. We are informed that you are in the market for Chinese Cotton Piece Goods, and this item falls with the scope of our business activities. To acquaint you with our goods available for export, we are enclosing a catalogue and price list. We are looking forward to your early reply. Faithfully yours, Unit 3 Enquiries and Replies II. Translate the following sentences into English. 1. Please quote us your best price CIF Shanghai, including our 3% commission. 2. Should your price be found competitive, we intend to place an order with you for 300,000 yards of Cotton Cloth. 3. One of our customers is now interested in the Qingdao Haier Refrigerator made in your country. Please offer CIF London for 400 sets to be delivered in April.
外贸函电教学大纲
《外贸英语函电》课程教学大纲 一、课程基本信息 二、课程学习目标描述 高职高专商务英语专业《外贸英语函电》课程的目标是：经过68个学时的教学，使学生掌握一定的商务函电基础知识和技能，熟悉各种商务函电的组成结构，掌握各种信件、电报和传真的写作方法，同时要求学生了解各种函电的写作风格，以及特殊的表现形式。 本课程与相关课程的关系：外贸函电以《国际贸易实务》课程为基础，教师与学生均可将其作为 商务知识的参考，特别是对商务函电往来的环节和贸易术语的学习。学生需有较好的听、说、读、写、 译能力，是《商务英语》和《外经贸英语》等课程的延展课。 三、课程能力标准要求 （1）外贸英语函电阅读能力：能正确理解各主要业务环节中的往来函电，能审核信用证。 （2）外贸英语函电写作能力：能填制销售合同，能草拟各主要业务环节中的往来函电。 （3）外贸英语函电翻译能力：能翻译外贸信函，要求译文正确，语言通顺流畅。 （4）外贸英语函电词汇能力：能认知教材中出现的经贸术语，掌握经贸英语中常用词汇的用法。 （一）理论知识要求 本课程涉及到的学科知识领域既涉及商务英语知识，例如商务英语语言的程式化,也涉及国际贸易实务知识，例如拟写改证信必须了解如何根据“严格一致”的原则审核信用证。主要包括如何用英语形式拟写进出口业务的各个环节所需要的信函，如建立商业关系、询盘、发盘、还盘、接受、交易达成、签订合同、磋商价格、支付方式、装运及保险等。学生应重点掌握每一个环节的内容及写作技巧，地道的外贸用语、缩略语等，并学会应付不同情况，针对各种情况做出不同的回答。 （二）实作技能要求 鉴于外贸英语函电语言的程式化，本课程强调发展学生的“范式”意识，即注重特定环节特定信函的篇章结构，例如推销信的“星-链-钩”模式。同时，本课程力图使学生注意做事的程序性，例如抱怨函的处理。此外，本课程突出发展学生得体地沟通的能力，主要通过对各类信函的分类，如好消息、中性消息与坏消息，比较不同消息信函的语篇策略差异，提高学生灵活选择相应策略的能力。
最新7月全国自考外贸函电试题及答案解析
全国自考2018年7月外贸函电试题 课程代码：00094 请将答案填在答题纸相应的位置上 一、单项选择题(本大题共20小题，每小题1分，共20分) 在每小题列出的四个备选项中只有一个是符合题目要求的,请将其代码填写在答题纸相应的位置上。错选、多选或未选均无分。 1. For goods concluded on FOB basis, freight for shipment from Shanghai to Hong Kong is to be ________ to buyer’s account. A. borne B. paid C. changed D. charged 2. We wish to call your attention ________ the L/C covering your order No.185 has not reached us. A. to the fact that B. to that C. to D. that 3. We have received your enquiry of 15 October ________ you show great interest in our electric heaters. A. which B. at which C. in which D. from which 4. You can file a claim with the insurance company in your area, who will ________ the loss incurred. A. compensate B. compensate for C. compensate to you D. compensate you 5. ________ will be highly appreciated if you will send us a brochure. 1
《外贸模拟实训》教学大纲电子教案
《外贸模拟实训》教 学大纲
《外贸专业模拟实训》教学大纲 一、课程基本信息 1、课程名称：外贸专业模拟实训 2、课程代码： 3、课程类型：专业主干课 4、适用专业：国际经济与贸易（本科） 5、课程学时：40（2W） 6、学分：2 7、先修课程：国际贸易实务、国际商务英语函电、国际金融、国际单证实 务、进出口报关实务 8、开课学部：经济与管理学部 9、开课学期：2012-2013学年上学期（秋季） 二、课程的性质和目的 外贸实训是国际贸易专业教学计划中的核心课程。它以商品出口贸易和进口贸易交易流程为内容，以我国的外贸易方针政策和国际贸易惯例为指导，以外贸函电和单证为媒介，训练学生在商品出口操作中应掌握的基本知识与基本技能.通过实训，使学生掌握进出口业务工作的基本环节，掌握外贸合同的各项交易条件，并能比较熟练的进行合同条款的谈判及外贸合同的签订与履行工作，同时对违反合同的现象能预作防范并能妥善处理好索赔、理赔工作。 三、课程基本要求 1.熟悉和掌握一般贸易的实际运用。
2.参与国际贸易买卖合同的磋商，熟悉询盘、发盘、还盘和接受环节的实践过程， 3.掌握合同条款的具体规定与表达及履行过程中货、证、船、款等内容。 4.了解国际贸易买卖中货款的结算方式，熟悉与掌握T/T、D/P、D/A、L/C的结算程序和运用技巧。 5.熟悉与掌握信用证的申请、开证、审证要点。 6.熟悉海洋运输方式的具体操作。 7.熟悉各种单据的缮制与运用技巧。 8.了解如何在国际贸易货物运输过程中减少风险，熟悉与掌握价格术语CIF、CFR、FOB的细节与运用技巧。 四、本门课程与其他课程关系 属于国际经济与贸易专业终结性课程,将前期所学的国际贸易理论，国际贸易实务，外贸函电，国际贸易单证实务、商务文书写作、国际商法等课程所学的知识点结合起来运用到实际操作。 五、主要教学方法 网上调研、SIMTRADE上机模拟操作，专题模拟实践 六、考核方式 平时操作及练习成绩占总成绩的70%，实训报告占总成绩的30%。 七、推荐教材及参考书 刘文广，国际贸易实训，高等教育出版社。 田运银，国际贸易实务精讲，中国海关出版社。 李成钢，国际贸易岗位综合实训，上海财经大学出版社。
《外贸函电》课程标准
《外贸函电》课程标准 一、课程概述 （一）课程性质 《外贸函电》是高职高专商务英语专业的职业技能课程之一。根据高职高专人才培养目标，结合应用英语专业岗位群和职业能力要求，结合岗位资格证书社会需要，本课程旨在培养学生掌握外贸英语函电的基本知识，定位于培养懂外语、掌握熟练的进出口业务操作技能，具备一定的计算机办公应用能力的复合型英语人才。 （二）课程基本理念 本课程领域的学习情境是依据以工作过程为导向，以典型工作任务为基点，讲授外贸常用文体的基本知识，包括各类商务书信、常用语句、常用术语及拟写技巧。通过对外贸易业务磋商过程中各个环节往来函电实例的学习，熟悉、掌握外贸业务磋商各个环节—建立业务关系、询盘、报盘、推销、还盘、成交、装运、保险、申诉、索赔、争议、代理等的常用表达及写作技巧，并能在实际应用中熟练使用；以及各类单据及单证实例如信用证、订单、提单、保险单、装箱单、检验证明等，让学生全面了解外贸业务知识的各个环节，并运用英语熟练表达，达到应用的目的。 （三）课程设计思路 以职业能力培养为重点，以情景教学为主线，以外贸英语函电在实际工作中的应用方向和具体要求为出发点，以专业岗位的任职要求为指导，本着“够用、实用、必须”的原则，打破以知识传授为主要特征的传统学科课程模式，突出对学生职业能力的训练，充分体现职业性、实践性和开放性，切实培养学生语言实践能力，实现课堂内外的有机结合。 此外坚持与行业、企业共同开发课程，通过行业专家，明确外贸岗位所包含的工作过程和任务，在任务分析的基础上，确定以任务为导向的课程方案，即教学内容按任务模块去组织，教学程序用任务去驱动。采取教学做一体的教学模式，加强对学生外贸操作技能的训练。 实践教学方面，按课内与课外相结合、仿真与实战相结合的思路设计实践教学，将理论知识学习、职业技能训练和实际工作体验结合在一起，使学生进入外贸岗位后能尽快适应企业环境、胜任工作。 二、课程目标 （一）总目标 《外贸函电》立足于进出口贸易基本操作技能的培养，理论结合实际，强调课程的岗位性，注重学生的敬业精神以及发现问题、分析问题、解决问题等综合能力和创新能力的培养。以外贸业务进展的顺序，系统地介绍了国际贸易中的一些重要环节如建立业务关系、询盘、报盘、接受与订购、支付方式、运输与交货、保险、索赔与仲裁等书面沟通实例，并介绍了外贸英语谈判外贸英语函电中的语言技巧及常用文体的基本知识，包括各类商务信函、电报、电传及电子邮件的格式、写作方法等。力争通过课堂传授与专门的模块实训、实务操作以及校外实训基地的业务实习，突出动手能
外贸函电写作模板
Part Two 业务信函 Chapter 1 资信调查函 1. Consulting Letter 咨询函 写作案例详解 Dear Sir or Madam, The under-mentioned firm has recently asked if they could represent us in the marketing of our products in the United States as our sole agent: Delta Company, Ltd 1258 Huston Avenue New York,NY10051 It will be greatly appreciated if you could provide us some information about the financial and business standing of the above firm. Any information you give will be treated in strict confidence. Look forward to your early reply. Sincerely yours, Thomas 2. Survey the New Opener from the Bark 向银行查询新客户资信情况 写作案例详解 Dear Sir or Madam,
We have received an order for US＄80,000 worth of goods from Delta ,1258 Huston Avenue, New York, who has given your bank for reference. Could you please tell us if they are good for this amount? Are they trustworthy and reliable? We shall be most grateful for any information you give. Any advice you give us will be kept strictly confidential. We are also pleased to perform a similar service for you should the opportunity come. A stamped and addressed envelope has been included for your reply. Thank you in advance. Sincerely yours, Thomas 3. 向客户查询信用及经营情况 Inquiring New Customer’s Credit Information from Customers 写作案例详解 Dear Mr. Smith: We have received an important order from Delta ,1258 Huston Avenue, New York, who has given us your name for reference. We would be much obliged if you could give us some information concerning their business status. Any information you give will be highly appreciated and kept in strict confidence. We shall be pleased to do the same if you should need our services at this end. Yours Sincerely Thomas 4. 带附表的资信调查函 Credit Survey Letter with Attachment
外贸函电课后练习答案大全
选择题 第二单元：询价与回复 一：1.You name D. has been recommended to us by the Chamber of Commerce in New York.. 2. Our market survey informs us that you are A. in the market for Audio and Electronic Equipment. 3. We should be pleased to receive you’re A. illustrated catalogue and price list. 4. We are B. well-established exporters of all kinds of Chinese good. 5. If your price are competitive, we are confident D. in selling the goods in great quantities in this market. 6. We shall appreciate B. your quoting us FOB Sydney. 7. As we are one of the leading importers in this line, we are B. in a position to handle large quantities. 第三单元：资信调查 一：1.For information D. concerning our credit standing we refer you to Bank of China, Shanghai Branch. 2. We should be grateful if you would say C. whether they are likely to be reliable for a credit up to USS20.000. 3. Any information you kindly give us will be treated in strict confidence and A. without any responsibility on your part. 4. Will you please inform us, B. in confidence, of the extent of their resources and also as to their reputation? 5. D. While appreciating your decision to place regular orders with us, we respectfully request that you furnish us two references for the initial purchase. 第四单元：促销 1.（C、Having made）a special purchase of toys on very favorable terms, we are able to offer to you at the following attractive prices 2 we can only（A、hold open）this very advantageous offer for a few weeks.. 3 the recent advance in the cost of raw materials （B、has compelled）us to make a slight increase in the Prices 4 although costs have been （C、rising）steadily since last October , we have not yet （raised）our prices 5 （B、with a view to ）supporting your sales, we are sending some samples of our new makes. 第五单元：报盘与还盘 1A comparison of your offer （A、with that of ）our regular suppliers shows that their figures are more favorable. 2 If your prices are competitive, we are confident（D、in selling）the goods in great quantities in this market. 3 we confirm our fax just sent （A、offering you firm）these goods. 4 we offer you the following items（D、subject to）your reply reaching here by 4p.m today our time. 5 although we appreciate good quality of your goods, we are sorry to say that your prices appears to be（C、on the high side）. 6 we trust that we may be （C、favored）with a continuance of your valued orders. 7 we hope that you will see your way to （B、grant）us your order, and assure you in advance of its most careful execution 8 not having heard from you since, we should be glad to know whether there is any disadvantage in our terms which we could （B、remove）. 9 you are （C、assured）that we will quote our best prices as soon as we are told what products of ours you need. 10 in all probability this offer will not be （A、repeated）for some time, and we according look forward to receiving an early reply from you. 第六单元: 订单 一、Fill in the blanks with your choices 1.This order the sample you sent us on March 24.（A、is placed on） 2.We hope you will give your usual best attention this order.（B、to the execution of） 3.We have decided to place a trial order for the following stated in your letter.（B、on the terms） 4.we would like to supply you with the product, we are unable to fill your order owing to the heavy backlog of commitments. (B、Much as) 5.We must apologize you being unable to fill your present order.（D、To… for ） 6.We have accepted your Order No.234. Please open the relevant L/C,here two weeks prior to the date of shipment.（A、which must reach） 7.We are enclosing our latest catalogue some of the items may be of interest to you.（C、in the hope that） 8.The order is given strictly on the condition that shipment must be made not later than the first day of May.（B、enclosed） 第七单元：支付 一、单选 1.As requested, we have immediately arranged (A、with) our bankers to extend the expiry date of our L/C for two weeks (up to) 10th March. 2.As arranged, we would ask you to open an irrevocable credit in (C、our) favor and shall hand over shipping documents (against) acceptance of our draft. 3.We inform you that we have opened an irrevocable credit (D、with) the London Bank in your favor. 4.We advised the bank to amend the clause (D、to read)“partial shipment are permitted”. 5.We enclose our cheque for US$ 200 (A、in payment of) your invoice No.D-124. 第九单元：保险 一：选择题 1: please insure the goods (A、against) F.P.A. for US 100,000. 注：against加险别for加保额 2: please effect insurance (D、on) the cargo for US50,000 by S.S.Bright from Tianjin to seattle. 3: we have opened insurance you ordered for US9,000 (D、on) the shipment by S.S.East sun. 4: we wish to renew the above policy (C、for) the same amount and (on)the same terms as before to cover our consignment to be shipped b s.s.bright next month. 5: as requester, we have covered insurance (on) 20,000 DVD players (at) 10% above the invoice value (against) all risks. 6: unless we hear from you (A、to) the contrary before the end of this month, we shall arrange to cover the goods against t p a for the value of the goods plus freight. 7: any additional coverage（险别）other (B、than) ISS shall be for the account of the buyer. 8: we confirm that we hold the consignment covered as (from) today. 9: we have arranged (A、for) surveyor to investigate the extent of the damage and shall forward his report together with our claim. 10: we understand that these terms will apply (C、to)all our shipments of bottled sherry by regular liners to west European ports. 完形填空 第二单元：Fill in each blank in the letter below with a word that fits naturally.