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BEC中级 写作之报告类

BEC中级  写作之报告类

商务英语写作之建议报告书

Draft a proposal report according to the following information:

1 此报告就是否购买凯乐格公司(Kellogg Company)股票提出个人建议,供有关人员进行投资决策时参考;

2 凯乐格公司是一家从事食品生意在国内市场居领先地位的跨国公司,现在在开发新产品以满足各种不同的营养需求和不同的顾客个人爱好;

3 该公司现拥有42%的市场份额,并仍在通过广告攻势扩大市场份额;

4 尽管公司仍以谷类食物为主,但正谨慎地实施着产品多样化的计划,包括冷冻食品;

5 2003年公司的销售额增长了约16%,达45亿美元,而上一年则为37.8亿美元,这已是连续36年的销售增长。利润增长了约14%,达到3.48亿美元,而前一年为2.89亿美元;

6 由此可见,公司的财政状况是非常好的,销售额和利润均多年连续增长;购买该公司的股票将是十分明智的投资决策。

REFERENCE REPORT

To: Related Investors

From:

Date: 6 March 2012

Introduction

Kellogg Company, a multinational company and a national leader in the ready-to-eat cereal business, has been developing new kinds of products to meet the different nutritional needs and personal preferences of consumers. The research and development activities are conducted at its headquarters. The purpose of this report is to provide you with financial data necessary to make your investment decisions and to offer my recommendations.

Findings

Kellogg Company commands 42% of the ready-to-eat cereal market. It is attempting to expand its market share by using advertising campaigns. Although its sales strategy still puts cereal first, Kellogg is responding to the challenges to its traditional business by undertaking a cautious diversification program involving the technology of frozen foods.

In 2003, sales went up by 16% to $4.5 billion compared with $3.78 billion the previous year. This is the thirty-sixth consecutive year that sales have increased. Earnings rose by 14% to $348 million compared with $2.89 million the previous year.

Conclusions and Recommendations

The company’s financial position is clearly very strong. It has experienced a steady growth in both sales and earnings. It is my opinion, therefo re, that buying Kellogg Company’s stock would be a very wise investment.

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还有一个很重要的是关于找小伙伴,如果你有一个和你一同备战的伙伴自然是很好啦,可以一起督促,一起帮对方修改作文纠正错误,交流一下备考应该要注意什么或者一些自己总结出来的经验,互帮互助。当然最重要的是可以一起练习口语部分,因为在口语考试中会有合作的部分。但是没有找到小伙伴的同学们也不用紧张,口语考试中虽然会有合作的部分,但是依旧是自己的实力更重要。 下面来讲一下关于写作这一部分,觉得写作这一部分很容易就给同学们忽略掉,就像平时刷题的时候,大多数同学一直都是在刷听力题跟阅读题,没有把过多的时间留给写作这一道题,或者做到写作的这道题的时候就随便看看题目,接着看看答案这就完事了,没有真正的自己去写而是看别人答案怎么写这样是不行的。当你刷题刷到写作题的时候,你应该认真的看题目的要求,看看他要求我们写什么,自己要在脑袋里构思一下,或者那张纸写下要点啊什么的,要动脑子去思考,而不是看完了题目之后,想着不知道怎么写然后看看答案怎么写就算了,这样导致自己在考试的时候无从下笔,会浪费很多的时间。 考试的写作主要是分为两个部分,第一部分是小作文short report,这和雅思的小作文差不多,就是给你一个图表,然后描述它的一些趋势变化或者细节。第二部分是大作文,有三个可以选,大家可以在letter、proposal和report这三样中选一个来写。看

BEC中级复习资料写作分册.doc

作文部分Time: 45minutes Functions/Commun Input Response Registe PART r icative Task . giving Rubric only (plus Internal Neutral/ instructions, layout of output communication informal explaining a text type) (medium may development, be note or asking for message or 1 comments, memo or e- requesting mail) (40-50 information, words) agreeing to requests Correspondence: . One or more pieces Business Neutral/ explaining, of input from: correspondenc formal apologizing, business e ( medium reassuring, correspondence may be complaining (medium may be letter, fax 2 letter, fax or e- or e-mail ) Report: describing mail), internal or short summarizing communication report or Proposal: (medium may be note, proposal describing, memo or e-mail), (medium may summarizing, notice, advert, be memo or e-

12种商务英语写作范文(及范文翻译)精编版

第一种、介绍信 Letters of Introduction 实例之一: Dear Mr. / Ms., This is to introduce Mr. Frank Jones, our new marketing specialist who will be in London fro m April 5 to mid April on business. We shall appreciate any help you can give Mr. Jones an d will always be happy to reciprocate. Yours faithfully 尊敬的先生/小姐, 现向您推荐我们的市场专家弗兰克·琼斯先生。他将因公务在四月15日到四月中旬期间停留伦敦。我们将非常感谢您向琼斯先生提供的任何帮助,并非常高兴施以回报。 您诚挚的 实例之二: Dear Mr. / Ms, We are pleased to introduce Mr. Wang You, our import manager of Textiles Department. Mr. Wang is spending three weeks in your city to develop our business with chief manufactures a nd to make purchases of decorative fabrics for the coming season. We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need. Yours faithfully 尊敬的先生/小姐, 我们非常高兴向您介绍我们纺织部的进口经理王有先生。王先生将在你市度过三周,他要与主要的生产厂家拓展商务并为下一季度采购装饰织品。如能介绍他给可靠的生产厂家,向他提供所需的任何帮助或建议,我们将不胜感谢。

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