2020-1行管本科管理英语3 1378word答案整理好版本

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试卷代号:1378

国家开放大学2019年秋季学期期末统一考试

管理英语3试题

2020年1月

注意事项

一、将你的学号、姓名及分校（工作站）名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场。监考人收完考卷和答题纸后才可离开考场。

二、仔细读懂题目的说明，并按题目要求答题。答案一定要写在答题纸的指定位置上，写在试卷上的答案无效。

三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。

四、考试时间为60分钟。

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C. latter

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一、交际用语（共计10分,每小题2分）

1-5题:选择正确的语句完成下面对话，并将答案序号写在答题纸上。

1. —How did you find your visit to Qingdao, Joanna? A

A. Oh, wonderful indeed.

B. I went there alone.

C. A guide showed me the way.

2. — I'm dog tired. I can ?t walk any further, Tommy. B ——

? Jenny. You can do it.

A. No problem

B. Come on

C. No hurry

3. — Would you like some more beer? A —

, please.

A. Just a little

B. No more

C. I've had enough

4. 一 Are you going on holiday for a long time? C

7. I am

your early coming. A

5.

A. It was a long time.

B. Two weeks ago.

C. No. Only a couple of days. —Hurry up! If the fire spreads to the stairs, it could block our way out! C

This is no time for talking.

A. Better not.

B. We'd better call 911.

C. You're right!

二、词汇与结构（共计30分，每小题2分）

6—20题：阅读下面的句子，从三个选项中选出一个能填入空白处的正确选项,并将答 案序号写在答题纸上。

6. In Beijing, the best season in a year is probably

autumn. A

A. late

B. later

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A. looking forward to

B. looking forward

C. look forward to

8.一Who should be responsible for the accident? B

—The boss, not the workers. They just carried out the order _______ .

A. as are told

B. as told

C. as they told

9.I'm going to have a with Mark about this issue tomorrow. C

A. speech

B. sentence

C. word

10. is known to all, too much fat causes heart problems. B

A. It

B. As

C. Just as

11.The products of this company are always to standard, they have very strict quality control process. C

A. close

B. down

C. up

12.I didn't finish my homework. Neither . A

A. did he

B. didn't he

C. he did

13.Let's discuss these problems at the meeting, ? B

A. do we

B. shall we

C. will you

14.John, as well as Mike just been back from an important meeting. B

A. have

B. has

C. had

15. Can you tell me how to the railway station? please? C

A. getting

B. got

16.1 : . to know how often the bus runs during rush hours. B

A. occur

B. happen

C. take place

C. to get

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17.He gave up his study in college in . .. B

A. bundle

B. despair

C. ash

18.Not only many cars built in the 1970s ugly and poorly designed, they also became very unreliable after 40 — 50 thousand miles. C

A. was

B. are

C. were

19.Our new school building is construction. A

A. under

B. in

C. for

20.Proper controls that should developed as part of routine safety procedures were not in place. B

A. has been

B. have been

C. be

三、阅读理解（共40分，每小题4分）

21—25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。Passage 1

Without good budget management, you are likely to overspend on marketing accidentally. Here are three steps that help to make a good marketing budget.

Step 1: Organize financial information

The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year, you must organize the information based on reliable revenue—the minimum amount of money your company makes each month.

A realistic budget plan will always focus on the income that exceeds the expenses, not the total revenue that comes in. When you have determined the amount of disposable income available for the company, you should determine where the money will go.

Step 2: Determine where you want to spend marketing funds

After you know the total amount available to spend on marketing, the next step is how you plan to spend

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that money. Three main factors decide how you spend marketing funds：the budget amount, your past experiences, and where you can reach the right audience.

You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need consider which marketing channels will allow you to reach the right audience.

Step 3: Assess data and make appropriate changes

The final step in building a good marketing budget is the analysis o￡ the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. If the activity does not bring in any additional revenue over its cost, then it is better to change strategy and try something else.

Assessing the data is a vital part of creating an effective marketing strategy. Evaluation begins with comparing past performance to the performance after marketing the product or services.

However, a good budget alone is not enough. You have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing.

21.The budget plan should be based on the company's reliable B.

A.expense

B.income

C.cost

22.The underliried"disposable income"in Paragraph 3 means C.

A. total income

B. previous income

C. net income

23.You have to be clear of when organizing financial information.A

A. the income and expenses

B. the marketing fund

C. the budget management

24.The three main factors that decide how you spend marketing funds are '.B

A.the money you have earned, the actual expenses and the money you will expend

B.the budget amount, your past experiences and where you can reach the right audience

C.the assets you have, the product and the income

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25.Keeping the budget in mind when making marketing decisions will avoid C ?

A. using less than you earn B using money unnecessarily

C. using more than you earn

26-30题：请根据短文内容判断给出的语句是否正确，正确的写“T”，错误的写“F”，并将答案写在答题纸上。

Passage 2

A question that often troubles food companies is how to control problems like rats and insects without harming the food. Pest control experts say poisons should never be used where they may enter food. They say the first line of defense against pests is to clean the places where the food is handled or stored.

Floors, food preparation surfaces and tools can be disinfected with chemicals like chlorine, iodine or bromine. Food containers should be stored about half a meter off the ground and about half a meter away from any walls. Storage areas should be kept dry and clean.

Containers for raw materials such as rice, wheat, etc. should be kept closed and clean. Any foodstuff split during delivery or handling should be cleared up both inside and outside the building. Pests enter a building from the outside, so pay attention to outer walls. Small stones can be used to cover the ground and block the growth of plants and the grass should be kept short to deny pests a place to live.

Check that doors and windows are completely closed. Also any hole that might allow pests to enter a building should be filled. Rats can enter through a hole the size of a coin. A mouse can pass through a hole half that size.

Supervisors should make a list of pest control measures to be taken by employees. This will aid the efforts and also help prepare for any inspections. In most countries, there is a food and drug administration bureau, or some agency with a similar name, which enforces rules nationwide, responsible for rules about the use of pesticides, etc. However, businesses where food is stored, prepared or sold must also follow state and local health laws. Most o￡ these governmental departments or bureaus have their websites with information about food safety policies and other issues. People can easily access the information.

26.According to pest control experts, poisons should never be used as they may enter food. T

27.Food preparation surfaces and tools should be kept clean. T

28.Outer walls are used to stop pests from entering a building from the outside. T

29.People can easily access the information about food safety policies from the government departments

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and bureaus. F

30.The main idea of the passage is how to prevent plants and grass from growing. F

四、写作(共20分)

31，根据要求写作文。

写作要求：以李明的身份,根据下表内容，写一篇英文作文介绍自己的日程表。

Write a short passage according to the information of the following timetable.

Li Ming's Timetable from Monday to Friday

(No. 3 Middle School)

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