给客户的第一封邮件究竟应该如何写
给客户的第一封邮件究竟应该如何写？
电子邮件早已成为人们联系新客户的最常见、最方便、最简单，最节省，事实上也是最有效的方式；
说其“最常见”，因为差不多90%的出口企业在网上联系新客户都会选择先发送电子邮件；
说其“最方便”，是因为只要你能上网，则你随时随地都可以联系新客户；
说其“最简单”，是因为发个邮件是最简单不过了，无非是在你邮箱里写点内容，轻点发送，则就可能很快收到外商回复；
说其“最节省”，无非是因为发个电子邮件几乎就不用花你一分钱，而传统的传真方式则总是要花掉你不菲的电话费；
而说其“最有效”，也是因为据我们了解，在本网会员中，有超过90%的会员一般都是首先通过电子邮件联系上新客户的，故“最有效”的称谓应是名符其实，并无夸大；
然而，给一个新客户发第一封联系邮件，看似并不复杂，但其中仍有很多奥妙与诀窍，同样是用邮件在同一时间联系同一个新外商，为什么外商会回复他而不理你？显然与你如何撰写该邮件有着很大的关系，我们也发现，既使是不少的“老外贸”，在写给外商的第一封邮件时也存在不少的问题与漏洞，故就难免常常抱怨外商回复不多；
本文正是要试图帮助大家来解决该问题，当然世上无绝对，也要看具体情况，并且所谓仁者见仁，以下仅供大家参考而已；还要特别提醒的是，本文是专为本网会员所写，其它网站的会员切莫盲目模仿；
一，第一次用邮件联系的基本原则；
1，时效性；
这自然是指你联系客户的时间问题，越早联系外商则外商回复的概率越大，该道理大家都明白，更进一步的说，不管你写的邮件如何的好，你的报价如何的有竟争力，如你联系外商的时间太迟，则也许你一切的努力最终都会没用，所以，一定要尽量在第一时间联系外商，是我们给你的第一个忠告；
2，针对性；
这是指你写给外商的邮件内容应尽量针对外商询盘的内容来写，泛泛的联系邮件并不容易得到外商的回复，而如果你的邮件内容并没有回答外商在询盘已提出的全部要求，则情况也不可能太妙，如外商明确说明只欢迎manufacturer联系，而你的邮件内容却明白让外商知道你只是个贸易商，你想外商会回你吗？所以，
你在写邮件前，请一定要多多、仔细研究外商的询盘内容，而在写邮件时或发送前，你更要多看看，你的邮件内容完全达到了外商的要求了吗？
3，简洁性；
这是指你写给外商的邮件长短，千万不要以为你写的邮件越长，外商就更会回复你，恰恰相反，你写的邮件必须要简洁，切勿废话连篇，特别是忌讳太长的自我介绍而迟迟不进入主题内容，那么，什么才是外商最关心的主题内容呢？除了外商在询盘中列明的要求外，我们认为，产品的规格和你的报价就是所有外商最关心的内容；
4，灵活性；
这是指你要按照具体情况来调整你的邮件内容，对不同的情况、不同的询盘、不同的外商、甚至不同国别的外商，你的邮件内容自然应该灵活处理，而不必千篇一律，如，如外商的询盘内容具体而很实在，则你的邮件也须具体而很实在，报价也应报实价，相反，如有些外商的询盘本来就很虚，而你只是想碰碰机会，则先泛泛联系一下也无妨；
5，准确性；
这是指你写给外商的邮件内容必须准确，如外商在询盘中要求你报CIF价格，则你千万不要偷懒只报过去一个FOB或C+F价格；客户明明白白说要的是A规格的产品，你却报过去一个B规格的产品；外商要求你在报价时须附上图片，你却偏偏缺少图片就报将过去，等等，你想，外商还会回复你吗？
6，竞争性；
这是指你报给外商的价格须有竟争力，很多人总是抱怨外商回复甚少，却甚少检讨一下你发给外商的邮件中有报价吗？如有的话，你考察过没有，你的报价真的有竟争力吗？想知道你的报价有没有竟争力，其实有很多办法核实，如，你不妨找几家正在自营出口的厂家，让他们都报一个出口美元价（不是人民币出厂价）出来，或者现在到处都有海关数据出售，去买一套该产品最新的海关数据，查查国内同行目前实际的出口成交价是多少，你自然心中才有数！
7，严谨性；
这里主要指语言问题，我们认为，商业邮件也就相当于传统的商业信函，语言自然要正确而严谨，写错一个字母看似问题不大，但偏偏有些外商也许就会认为你不认真，而有些英文单词错一个字母也许其意思就差的太远，徒增外商的困惑；有些用词如把握不当也可能让外商产生不必要的误会，如你的报价确是你的最低价或是实盘，则在你的价格加个Firm 或Rockbottom就应该很有必要，相反，如你的报价本来就颇有水分，加上该两个单词的后果很可能就是外商对你的绝望而不可能回复你；就是标点符号也不可乱用，与中文一样，同样的两句话，使用
不同的标点其含义也许就完全不一样；
二，第一次用邮件联系的重要提醒：
A,邮箱的设置
对你的邮箱,你都可以设置一个名字,这个设置事实很重要，因为对方在收邮件时从其"发件人"栏首先看到的就是你设置的名字,我们建议:
1，你的邮箱名的设置应写成英文,切忌用中文,一方面方便外商记忆,也避免有些外商的邮箱不能识别中文而出现乱码;
2，你的邮箱名的设置可简单地写成你的英文名字;
3，你的邮箱名甚至可设置成某产品名称，如你只做该产品出口的话，如可设置成Chemical Expoter 等等，可起到强化外商记忆的作用；
B，邮件地址栏；
要发邮件，首先当然是要在地址栏中写上外商的电子邮件地址，这里要注意的是：
1，最好是直接从本网把外商的电子邮件地址小心粘贴到地址栏，不要抄写，以免抄错字母；
2，最好是把能得到的所有的外商电子邮件地址都粘贴到地址栏以一并发送，两个邮址中间以“，”分隔，不要留空；本网会员都知道，我们每条信息后为大家提供的外商邮件很多都不只一个，都写上去一并发送，不仅效率提高，效果也应更好些；
C,邮件标题栏
我们知道,外商在收发邮件时先看的是"发件人"栏,再看的就是"标题"栏,所以标题如何写非常重要,对来自一个不熟悉的发件人的邮件,同时如果该邮件的标题给人"可疑"的感觉的话,外商很多情况下都不会去打开而是一删了之的,所以,我们建议:
1.切忌空白标题,经验证明,凡是空白标题的邮件都极易得到被删的命运，如果你的邮件没写标题，则外商看到的标题栏显示的一般都是“No Subject",很多外商都不会打开此类邮件的;
2.切忌中文标题,没有几个外商懂中文的,同时一些外商的邮箱都不能识别中文字符而会出现乱码，故凡是中文标题的邮件被删的可能性都极大;
3.切忌长话标题,有些人习惯把邮件标题写成一句话,殊不知很多老外都很反感此类邮件,被删的可能性也很大哦;
4.切忌问侯标题,有些人习惯把邮件标题写成问侯语,如Hello,Hi 等等,总让老外们怀疑这是垃圾邮件或病毒邮件而绝不会冒险去打开;
5.标题应直接写成该外商求购的商品名称,就是简单的单纯的商品名称,前后不要加任何语言及规格,这样外商看到一目了然,一般都会打开看看的;
6.标题甚至也可直接写成该外商的名字或外商的公司简称,外商看到此类邮件,知道一定与自己有关,是断然不会冒然删掉的而一般都会打开瞧瞧的.
D,邮件的开头
这里所说的邮件的开头，是指人们在写邮件正文时最开始的称谓部份。
1，我们认为，一般情况下，为简洁起见，在写邮件正文时可以直接省掉称谓部份，即直接撰写邮件正文而不用客套的称呼部份，因为我们发现，一般的外商对此并不在意；
2，避免泛泛的客套称呼，如Dear Sirs，Hello,Hi，Dear Sir/ Madam,等，很多教科书都说在撰写邮件正文前要写上诸如Dear Sirs等的客套称呼，事实上，买家倒可以这样写，但对卖家来说，不具体指明对象的客套称呼有时会让收信人认为你的邮件也许同时群发给了很多人，故有可能削弱外商对你邮件的重视程度；
3，如要写称谓部份，我们建议一定要加上客户的大名，如Dear Mr. David 等，会起到拉近你与客户距离的作用；
E，邮件的结尾
很多人在邮件最后只简单地落上自己的名字后就万事大结地把邮件发给了客户,如果该客户本来就熟悉你倒也无妨,但如果该客户是个新客户,你是第一次联系该客户,则这样的邮件收尾就明显不够.
诸如：
......
B.RGDS/Mr David Su
我们认为：
1,如你是一般外销员或部门经理，则应在落款姓名后应加上你的部门及职务；
诸如：
......
B.RGDS/Mr David Su，Sales Manager of Chemicals Department
要说明的是，即使你是一般外销员，对外联系时你仍可以用Sales Manager（销售经理）等的头衔，会让外商更重视你的邮件，而对很多主营不明确的外贸公司来说，添上一个带相关产品的部门名称（即使你本来就没有该部门），将让外商认为你是专业做该产品的；
2，如果你是公司的老板或高层，你更要记得添上你的头衔；
诸如：
......
B.RGDS/Mr David Su，President
要解释的是，很多外商很正常的也是“势利眼”，如你的头衔高，他一般来说更会尊重你的邮件，所以，如果你是公司的老板或高层，在发邮件时一定要表明自己的身份，注意不要简单地只用“manager"等模糊性头衔,以免被误解为一般的销售人员；
3，邮件这样就收尾仍不够，还要提两行加上一些重要的公司信息及个人信息以方便外商联络你，我们认为再添上公司名称、电话、传真、网站、MSN、SKYPE 就可，太多也显烦杂；
诸如：
......
B.RGDS/Mr David Su，President
China ... Co,Ltd.
Tel:86 28 86522122
Fax:86 28 86522123
Website:https://www.wendangku.net/doc/1b788856.html,
MSN:cnexpnet@https://www.wendangku.net/doc/1b788856.html,
SKYPE:cnexpnet
要强调的是，如你现在还没有网站，你则可这样写：Website:Under construction,表明你的网站还在建；
MSN一定要添上，现在做外贸，如你还没有你自己的MSN号，难免让人觉得你“太
老土”，事实上，如外商知道了你的MSN号，也方便很多外商能通过MSN立即联系上你；
还有你的电话和传真可千万不要同一个号哦，否则必让外商认为你只是个小小的“皮包公司”！
三，范例及分析
下面我们将按八种不同的具体情况就邮件内文为大家提供了一些有实战价值的参考样本，并分别做了一些说明，大家不妨多多体会。
范例之1：
Dear Mr. Collins
We get to konw that you presently require the toys from china,Do you still need it?
We are the exporter and manufacturer of this goods,and hope to establish business relations wth your corporation.
Pls reply asap so we can make you our firm offer as per your detailed requirements.
B.RGDS/David Wang,the President
说明：此邮件适合虚盘类的A类信息、C类信息，内文中并不含报价，道理很简单，客户来“虚”的，我们也不妨来“虚”的，不过如客户写明一定要有价格的时侯，此范例当不适用；
范例之2：
Hello,Mr. Collins,this is Mr David from China,Do you still require plywood at present ? We have been exporting such goods for many years.
For our products,you can visit our website:https://www.wendangku.net/doc/1b788856.html,;
We will be pleased to make you detailed firm offer based on your requirements.
Sorry to disturb you and really hope to be a longterm business partner with you.
Waiting for your prompt reply.
Thank you.
David Wang,the President
说明：当你想向某相关客户推销你的强项产品时可用，如某信息客户写明是求购MDF，并没说要PLYWOOD，但做MDF的客户却很可能也会做PLYWOOD，故如你是本网的正式会员，看信息又不用扣点的，则不妨碰碰运气联系看看，另外，对旧信息，本范例也适用；
范例之3：
Dear Mr. Collins
We are informed that you are on the market for the Tetracycline HCL BP93 from china,and we have been producing and exporting this goods for many years;
Pls note that our present concluded price at USD 1.23/KG,FOB shanghai port,do you have interests?
Your early reply will be much appreciated and we would like to re-offer you as per your required Qtty and Qty.
Thanks for your good cooperation.
Best Regards/David Wang,the President
说明：为增加回复率，对有些虚盘类的A类信息、C类信息，及有些规格简单的商品，以及某些价格敏感类商品，如工业原料类商品，你也可简单报个价，只不过，注意价格一定要实在哦；
范例之4：
Hi,Mr.Collins,We know that you are looking for a china supplier to supply plastic chair,as per your trade lead posted, We can offer you at USD 7.8/pcs,FOB shanghai port,ppt shipmt.
Detailed Specifications and pictures could be sent to you if you are interested.
Waiting for your earliest reply.
Thanks/David Wang,the President
说明：与上一个范例类似，对实盘类的A类信息、虚盘类的C类信息，及有些规格简单的商品，以及某些价格敏感类商品，如工业原料类商品，你也可简单报个
价；
范例之5：
We are a specialized Chinese exporter and manufacturer of Motorcycles,and we would like to offer you as flws:
Product:Motorcycles
Specifications:
Packing:
Payment:
Shipment:
MOQ:
Please comment and revert.
B.RGDS/David Wang,the President
说明：如客户的询盘看起来很实，并且也正好是你正在做的强项商品，则你也就应该给别人一个详细的报价，一般适用实盘类的新信息；
范例之6：
To:
Attn:Mr Collins
We know from your posted trade lead that you now have firm inquiry for ATV from china,and actually we have been specialized in producing and exporting such goods to many countries for many years,we are sure we are able to be your best choice,Kindly check our below good offer:
Product:ATV
Specifications:
Packing:
Payment:
Shipment:
MOQ:
Herewith attached some pictures for your reference,and you can know more about us and our products on our website https://www.wendangku.net/doc/1b788856.html,;
Please do not hesitate to contact us if you have any questions.
Waiting for your soonest reply.
Best.RGDS/David Wang,the President
说明：与上一范例类似，对实盘类的新信息，你就应该附有详细报价，而对很多规格较复杂的产品如轻纺产品，并且如客户也有写明要你提供产品图片的，记住不要忘了附上几张有代表性的图片并把你的网址也写上哦；
范例之7：
To:
Attn:Mr Collins
We are recommended that you now plan to import garlic from china,and this just falls into our business scope,since we are one of the main exporters of garlic in China,please refer to our firm offer as flws:
Product:
Specifications:
Packing:
Payment:
Shipment:
MOQ:
We can send you some product pictures if you request;
And we can also mail you some small samples if necessary;
We suggest you may visit our website https://www.wendangku.net/doc/1b788856.html, to know more about us;
Much thanks for your favourable comments and good cooperation.
David Wang,the President
说明：对R类信息，即本网特别为大家推荐的信息，我们建议大家在报价前能多做点准备，一定要有详细的有竟争力报价；
范例之8：
You are kindly introduced to us by https://www.wendangku.net/doc/1b788856.html,/eng,and as a professional manufacturer and exporter of such goods,we hope to set up direct business relations with your corporation.
Just as per your inquiry,we would like to make you our competitive offer as below:
Product:
Specifications:
Packing:
Payment:
Shipment:
MOQ:
Kindly check and revert asap.
Thanks for your good cooperation.
B.RGDS/David Wang,the President
说明：本例适用于线下信息，线下信息是指本网专门为高级别会员提供的一项服务，即如果我们收到的外商询盘中正好是高级别会员设定的强项商品，我们会把该询盘在发布前先发给相关会员看，此类信息一般来说时效性较强，故仍需要你的详细报价；
大家可以注意到，上述范例都有三大特点：
1，内文都比较简洁，废话没有，但必要的礼貌用语也没少，因为对商人来说过多的寒喧实在是多余；
2，内文中几乎都没有什么语言来介绍自己，因为大多数客户都不会有兴趣来看
你的自我介绍的；
3，内文的主要内容一般就是你的报价，这也是每一个客户最关心的，而报价中最关键的部分无非就是产品规格与价格而已；
我们还要特别提示几点：
1，如果你是外贸公司，不要在邮件中让外商知道你只是个中间商；
2，如果你只是个新手，不要在邮件中让外商觉得你才刚做该产品；
3，如果你是生产企业，一定要在邮件中让外商知道你确是个厂家；
4，如果你是个人外贸，也不要在邮件中让外商知道你只是一个人；
5，如果联系欧美客户，一般建议你在首次联系时最好有报价资料；
6，如果邮件中有报价，注意你的报价一定要与市场行情完全相符；
7，如果想向外商提问，最好邮件中先有常规报价再提出你的问题；
8，如果你想借鉴范例，记住不要全抄而一定要或多或少有所修改哦！
如何跟进客户的邮件
如何跟进客户的邮件？ 通过邮件与客户取得联系，是做外贸的最主要的途径。 一. 跟进客户的邮件中要注意哪些问题？ 1．简洁：客户上班时间要处理很多事情。80-100个单词，不能太少，也不能太多。最简单的句式表达最明确的意思。突出重点。 2. 专业：英语用词要专业。专业词汇给对方的感觉就是做我们这一行的。如果什么都不懂，这个缩写需要解释，那个也需要，那客户会选择你吗？另外，我们要把产品了解清楚，在邮件中体现出你的专业度。有问必答, 重点突出，意思明确, 思路要清晰。 3. 真诚：回复客户的邮件要注意语言用辞，表示出对客户的尊敬，对待客户一定要真诚，表达出自己以及公司的合作诚意。 4. 及时：回复客户邮件要及时提供给客户准确的产品信息。当天的邮件一定要当天回。如果不能回复，一定要给客户一个回应，告诉他目前不能回的原因和什么时候能够回复客户。注意各国时差，欧洲客户一般下午3点前回复就可以了。美国客户上午一上班或者下午下班前发。 5. 规范：规范的格式（字母大小写，段落，单词拼写，语法检查。）主题：点睛之处；问候语；落款。内容较多时，注意分段或者分序号。 8. 与客户合拍：顺应客户的习惯，使用客户的一些专业词汇表达方式，客户的格式。按客户的格式提供产品资料或者报价。 9. 语气委婉：多用连接词，如As you know, to be honest, frankly, etc. 10. 细心：注意检查是否忘记添加附件，添加后要记得打开再仔细检查一遍。 二．报价后如何跟进？ 一般客户会在第一封邮件中要求提供报价及一些产品详细资料。报价根据不同市场，不同需求推荐不同的产品，价格一般不能太高，也不能太低。给客户报价后，一般分为以下几种情况： 1.报价后，根本无回复。 1. 这时，可以考虑隔1天或2天再给客户重发一次，或者直接发邮件询问客户是否收到报价，是否有任何问题？ （1）通过客户网站或者询盘信息，如果认为该客户为目标客户。多重发几次，重点强调我司产品的独特优势。也可以尝试推荐给客户其他款式的产品，让客户知道我们还有其他很多的款式，询问客户是否对其它款式感兴趣？如果客户再无回复，通过介绍公司新产品，市场动态，行业动态，吸引客户眼球，在节假日的时候及时给客户发问候，争取获得客户的好感，继续跟进，获得客户回复的机率就更高。(2) 如果不是此行业或者询盘内容比较泛，信息不全面，查不到公司网站的客户，建议重发几次，如果还无回复，就可以放弃了。 2. 报价后，客户有回复，但是反映价格太高，或者说现在采购的价格很低。 做为一个业务员，我们经常给客人报完价后，一般客户都会收到客人说价格高，毕竟谁去买东西，都想买到价格便宜,质量好的产品，自己去买东西的时候，同样也会有这样的想法。价格高，这个都是一般客人的第一反应，关键看我们怎么去引导客人，让他觉得你这个产品就值得这个价钱。因为当客户说“你们的价格太高了”时，我们看到的应该是一个可以马上促成的“积极信号”。因为在他的眼里，除了“价格太高”之外，实际上已经接受了除这个因素之外的其他各个方面。 那么面对这样一个问题，我们应当采取何种策略呢？ （1）必须先做自我的心理调整。 (2).运用同理心，肯定对方的感受，充分理解客户。
2. 如何让客户回复邮件10步走
1. 客户不回邮件？ 作为一名新手，客户不回你的邮件，会受打击。做为有经验的业务，客户太多，一个个的跟进，费神，累人。 刚给客户报价了之后一定要做到勤跟进。在第一个月最好能够跟进到十次以上，后续就客户情况可以放缓步伐了。 报完价后第一件事情就是询问客户对于我们报价的看法，评价，并且要问几次。很多人都知道，有一部分客户在这个时候就会给你回复了的。 一．询问客户对报价的看法 Dear xxx, Hope everything goes well with you！ Have you kindly checked my offer? Hope they are workable for your market! It is regret that I haven't received any information from your side. May I have your idea about our offer? We will try to satisfy you upon receipt of your reply. If there is anything we can do for you, we shall be more than pleased to do so. Hope we can build good cooperation with you and your company. Best regards 二．追问客户的评价，求回复 Dear xx How are you recently? Several days no news from you have you got my enquiry for xxxx? Fully understand that you are too busy to reply us. But we are still await for your comments. We need your feedback to go ahead. Thank you in advance. Many thanks and best regards.
展会四类客户跟进_邮件模版
展会四类客户跟进邮件模版 接待客户时，根据客户的兴趣程度，将客户分成：机会，感兴趣，了解，路人。对于不同的客户，采取不同策略。 1. 机会客户： 客户很有意向，基本属于已经决定要购买，只是决定买什么规格，数量，从谁那里买的问题。这类客户，追踪的时候，要重点把客户的注意力放在规格的选择上，追问客户的需求细节。通过关注具体的细节，把握住客户的注意力，推动客户往前走。 只要客户一直跟你联系，就跟客户越来越熟悉。客户给你的信息越多，同样的信息，他再给其他人解释一遍的成本就越高。如果感觉你值得信任，比较靠谱，他跟别人再解释一遍的意愿就会降低。 在竞争方面，要重点解决，“你为何要跟我买”的问题。价格是一个重要的方面，如果价格比对手高，要主动说明为何你justify这个高的价格，好在什么地方。但价格，甚至质量都不是最关键的地方。客户觉得你是否值得信赖和靠谱最关键。无论是老板自己，还是职业采购人员，都不想冒太大的风险。 Dear Peter, It is very nice to talk with you on Canton Fair. As per your request, I am sending you the detailed specification for XXX model. FYI, we use high-quality imported material with zero lead for this model. It is very popular in European market, as consumers are more demanding for green products. （从细节入手，给客户提供充足的信息，同时暗示你的东西是好的，为何价格会比较贵。即便不直说，客户也清楚了。） Can you tell me how many pieces do you need for this model? And what is your requirement for the package? (通过提问，将客户的注意力放在能够向前推进的细节上。只要客户一点一点地给你提供构成一个完整订单的详细信息，你就在往订单一步步迈进。） Best regards, Kate
发完报价后跟进邮件范文
发完报价后1-2天没有回复-----跟进邮件1（确认是否收到），有条件的最好发完邮件后直接电话询问如果仍旧没有回复----一周后跟进邮件 2或者电话询问原因仍旧无回复，十天，半个月去邮件联系---跟进邮件 3 跟踪客户没必要非得要求形式，重要的是内容和跟进的点找准。 并非一定要死缠烂打，前提是让客户记住你，还能对你不厌烦；否则你就成了推销保险的了。跟进邮件 1 模板A Dear ***, Wish you have a nice day! May I ask whether you have received my quotation? Now I am sending it again, if you have any other ideas. Please feel free to contact me. We will do much better if you can give any advices to us. I am waiting for your reply ASAP. Best regards Winnie． 模板B Hope you are fine, my friend. I haven't received any information from your side. My last quotation email is attached to avoid you missing it. May I have your idea about our offer? We will try to satisfy you upon receipt of your reply. As we don't want to lost a good customer like you! If there is anything we can do for you, we shall be more than pleased to do so. Hope we can build good cooperation with you. 如果客人还没有回信,一周后再问客人不回信的原因. 不同的情况做不同的回复。有客户电话号码的，最好能电话询问。有很多情况是客户出差或者休假，也要看下当地近期有没有什么节日。 跟进邮件2 模板A Glad to contact you again! Have you kindly checked my offer? Hope they are workable for your market! Sorry that we still don't receive any information from you. Your any comment about our offer will be appreciated, including price, quality, service. No matter if it is positive answer, It will be great help for us to meet your requirement. Waiting for your reply soon! 模板B Wish everything well with you and your company ! We are in receipt of your letter dated Aug 10 , and as requested to expressed you 3 catalogues for our refrigeration goods . We hope they will reach you in due course and will help you to make selection. We send the quotation to you on Aug 11, any questions for our quotation. Hope to get your reply asap. Wish we will promote business as well as friendship! Best wishes ! Kevin 如果客户仍旧没有回复，并且电话也无法联系，有可能这个客户休长假，也很有可能客户找到了其他合适的供应商，或者是客户自己的订单没有谈妥。在之后的日子里, 不建议一直纠结原先的报价来问客户。可以把该客户作为潜在客户做维护，一个月或者两个月联系一次。可以就新设计问问客户的建议, 或者是发一些行业知识。重点是让客户记住你，知道你们公司是做什么产品的。同时又不会把你的邮件拉到垃圾箱去。如果客户之后有回复，也可以问问之前报价的情况。 跟进邮件3 Dear Sir, Good morning! Hope you have got a wonderful weekend! For several days no news from you. These days our new design of ceramic mug D-123 produced much favourable comment from European market. What do you think about it for your market? We will do much
跟踪客户的方法和外贸工作中17个注意的细节
关于跟踪客户的方法 跟踪，骚扰！ 让客户记着你，这次不合作，至少下次再采购的时候能够想起你，给你一个报价，参与竞争的机会。 事实证明，大部分的客户都是通过不断地跟踪得来的，至少我的大部分客户都是如此。 关键问题在于一部分外贸业务员不知道如何跟踪，一旦发出去的价格石沉大海，便束手无策了。尝试以下几种跟踪方法： 1、报价时，信息比较全面，本身就给客户留下比较专业，比较诚恳的印象，客户会比较愿意跟专业的供应商合作。 2、有效期话题：例如你的有效期20天，在最后的几天，我们可以借有效期为题通知客户，若要下单请在有效期内！再或者，你就通知客户，现在市场价格已经开始上涨，但是我们的有效期还可以适应，请尽快通知我们！这样个客户留下了比较守承诺的印象。 有效期内，客户未答复，则可以在有效期结束的第二天，就要通知客户，我们的有效期已经失效，但是如果再需要，请来信咨询，我们还会提供比较合适的价格给您。 3、事件营销：节日等等 4、交货期跟踪：在价格有效期内，可以利用交货期做文章，例如询问客户到底什么时候要，是否比较急，如果您不能及时下订，我们其他订单排在前面，可能会影响您的船期。 5、重复报价：这招比较常用，估计很多人都在用。只要价格调整了，就发价格给客户，即便是本身价格未变，但是由于海运费，汇率等因素的影响，还是会变化，告知客户。 6、询问需求法，这个方法也可以常用，例如说，不知道你最近是否有订单，请即时通知我，我给你报一个价格，参考一下。 7、同行刺激法，这个方法不能常用，但是我曾经用这个方法让客户很感兴趣，最终拿到过订单，就说是，最近您所在的地区需求量非常大，我们连着发了几批去那边的货，我记着您也是需要这批货的，不知道你最近有没有需求？（这个要特别小心使用，万一客人说你把你现在客人的名称告诉，你确实没有就有傻了） 还有很多，上面七条都是我常用的，虽然并不是每一个客户都能拿下来，至少，我没有让客户忘记我，对方有需求的同时，至少还会告诉我，寻求报价，经过谈判也曾经拿下了好多客户！ 这就是一个好的开始，如果进入不了实际的谈判阶段，你的产品再好，价格再有优势，也是白搭！
外贸询盘跟进邮件范文
外贸询盘跟进邮件范文 一、买家询盘为泛问所有产品 询盘格式通常如下： We are interested in all your products, could you please send us more information and sles about your products and price list? 可参考如下模板回复： DearSir/ Madam, Thanks for your inquiry at Alibaba.. We are professional supplier for plush toys at petitive price, located in Nanjing City, Jiangsu Province. Here is the attachment with some pictures of our products that may suit your requirements, for more, please check our website, and select the products that you??re interested in. We have great interest in developing business with you, should you have any inquiries or ments, we would be glad to talk in details through MSN：XXX\ mails or any way you like. (附件内容可挑选一些公司主打产品)
12封邮件教你如何跟进国外客户
一．询问客户对报价的看法 Dear xxx, Hope everything goes well with you！ Have you kindly checked my offer? Hope they are workable for your market! It isregret that I haven't received any information from your side. May I have youridea about our offer? We will try to satisfy you upon receipt of your reply. If there is anything we can do for you, we shall be more than pleased to do so. Hope we can build good cooperation with you and your company. Best regards 二．追问客户的评价，求回复
Dear xx How are you recently? Several days no news from you have you got my enquiry for xxxx? Fullyunderstand that you are too busy to reply us. But we are still await for your comments. We need your feedback to go ahead. Thank you in advance. Many thanks and best regards. 三．本着小强精神，保证客户收到了报价，重发报价 Hello, xxx,
外贸客户邮件跟进
Hope you are fine, my friend.It is regret that I haven't receive any information from your side. May I have your idea about our offer? We will try to satisfy you upon receipt of your reply. As we don't want to lost a good customer like you!If there is anything we can do for you, we shall be more than pleased to do so. Hope we can build good cooperation with you. 如果客人还没有回信,一周后再问客人不回信的真实原因.(一般情况,70%的客人会告诉你他的原因) Glad to contact you again!Have you kindly check my offer? Hope they are workable for your market! Sorry that we still don't receive any information from you. I would apprreciate for your any comment about our offer, including price, quality, sercive. No matter if it is positive answer, It is great help for us to meet your requirement.Waiting for your favorable reply soon! 之后的日子里,可以尝试新产品的报价,刺激下客人的神经. 我通常是这样写的：good day!my quotation of digital photo frame you might have received and considerated. could you kindly advise your comments at your earlier convenience? if the products isnot you are expecting,pls advise me your details requirement, i will re-offer asap.i am of service at any time! 但是，不同的客人，我会变换着写邮件，让客人知道我们公司，产品的存在．我不会把客人缠得太紧，约十来天给他一封邮件我通常这样回复的： Dear ***,Wish you have a nice day!May I ask whether you have received my quotation?Now I am sending it again,if you have any other ideas.Please feel free to contact me.We will do much better if you can give any advices to us.I am waiting for your reply ASA P.Best regardsWennie． 但是，想成功可不是容易的事情． dear sir have you received our quotation of ..., if you have any further question,please don't hesitate to contact us.we are waiting for you comment about our quotation.we hope that we can establish a good business relationship with you in the nearest future.your prompt reply will be appreciate. 回复A：直接去函敦促 Dear Hugo Chu, Wish everything well with you and your esteemed company ! We are in receipt of your letter dated Aug 10 , and as requested was expressed you 3 catalogues for our refrigeration goods . We hope they will reach you in due course and will help you in making your selection . Wish we will promote business as well as friendship! Best wishes ! Kevin 回复B：先写邮件问清情况。本人觉得先写邮件问清情况，简单的询问，如HA VE YOU RECEIVED MY P/I, IS THERE ANY QUESTION OR PROBLEM WITH YOU? 再问何时开L/C 或汇订金过来.....如客户没回复，那你应该(很有必要)打个电话过去问清情况。是价格问题还是临时发生改变? 客户是中间商，还在等最终客户的确认？还是其它问题？然后根据情况做一些措施看能否挽回这一张订单。 Dear Sir, Good morning! Hope you have got a wonderful weekend! For several days no news from you, my friend. Now I am writing for reminding you about our offer for item of **** dated ** ** ** according to your relative inquiry. Have you got (or checked) the prices or not? ( You can add some
外贸跟踪邮件范文
询问客户对报价的看法 Dear xxx, Hope everything goes well with you! Have you kindly checked my offer? Hope they are workable for your market! It is a regret that I haven’t received any information from your side. May I have your idea about our offer? We will try to satisfy you upon receipt of your reply. If there is anything we can do for you, we shall be more than pleased to do so. Hope we can build good cooperation with you and your company. Best regards. 追问客户的评价，求回复 Dear xxx, How are you recently? Several days no news from you, have you got my enquiry for xxx? Fully understand that you are too busy to reply us. But we are still waiting for your comments. We need your feedback to go ahead. Thank you in advance. Many thanks and best regards. 本着小强精神，保证客户收到报价，重发报价 Hello,xxx, Wish you have a nice day! May I ask whether you have received my quotation? Now I am sending it again. If you have any other ideas, pls fell free to contact me. We will do much better if you can give any advices to us. Waiting for your favorable reply soon! Best wishes 利用报价的有效期给客户一点压力 Hello,xxx, Hope everything goes well!!! It is Bella. We are in receipt of your inquiry dated on xxx and quote you as follow:xxxxxx. Pls kindly check whether price is workable. Because price will be invalid on xxxx. Wish we will promote business. Best regards. 最后一次寻求客户对所询价产品的意见，附上产品目录表 Good day! My friend, Bella again. My quotation of xxx you might have received and considered. Could you kindly advise your comments at your earliest convenience? Enclosed is the E-catalog of Kington, pls kindly chk! If there is any item you are in need of, pls contact me! I’ll be more than pleasure to offer the information you want. Thanks... I am of service at any time! BR
外贸跟进客户邮件模版
外贸如何跟进客户邮件最新模版 1.Dear Jain, How is everything going? As the samples were sent out and received last week,may I know if you got the samples yet?How do you like it?We are appreicated your feedback of the samples so that we can go to the next steps. （或者把samples 改成quote,details） Looking forward to your reply. Best Regards and Thanks, Celeste 2.Hi Jain, Do you see my offer?What is your opinion?（Is there any updated information about xx？Do you have any news for xx?Any comment about our xx ?) Is there anything I can do at this stage to support you?we will be obliged if you kindly let us know. Have a nice day.Thanks. Celeste 3.Hi Jain, Glad to contact you again! Sorry that we still don't receive any information from you. I would appreciate for your any comment about our offer, including price, quality, service. No matter if it is positive answer, It is great help for us to meet your requirement. Waiting for your favorable reply soon! Best regards. Celeste 4.Hi Jain, Good day. Still no answer from you,how about the xx samples or quote?Fully understand you are busy,but I need to confirm the xx with you(it is my job responsibilty to follow up you and collect the clients' comment to improve my work and offer you quick response)
客户不回邮件跟进
1.Have a nice day! Hope I am not bothering you. I am writing to approach you for future business. We are one of the leading manufacturers of medical equipment in China, and we wonder if we could commence business with your firm. Enclosed is some of our products, hope them will meet your taste and need. If we can be of any help in the future, do not hesitate to let us know. It would be pleasure to receive an answer from you. 等几天还没回，可以再写一篇。 2.Good day for you! Having no news from you for sever al days . I’d like to know your comments on our prices . What do you think of our prices? Are you interested in some of our products? I am eager to know your comment ,so I approach you again to remind you weather this project still active for us or not? It will be our great pleasure if we could co-operate with you in near future. Looking forward to your prompt response . 还是没回，有点郁闷了， 3.Hope you are fine and your business is booming! I sent you an quotation of o ur products ,but I still not received any feedback from by now. Did you got it? if yes please check it and give us your kindly comments . Also if you have any questions or need more information ， just pls feel free let me know and then we can discuss further. Your prompt reply would be greatly appreciated. 慢慢磨吧，做外贸是10月怀胎，周末在写一篇 4.Have a nice weekend!
跟进客户的邮件
第一次接到询盘，你用多少回盘换来一句回复?该怎样做，客户才回你呢？ 明明询盘了，就突然消失了？你们遇到过吗？ 为什么询盘后就不见了?还是根本就消失不见了？ 经过我浏览大家的外贸邮，神似的纠缠，没有回音也是白搭，只有客户回复了，即使只是告诉你不想要了，你就已经打入了客户，至少你可以继续。。。。哈哈，如何掌握节奏？万不得已，只有出绝招了！ 我的第一次报价 Thank you for your inquiry of Adult Diaper. We are pleasure that you are interested in our products Adult Diaper and Adult pull up Diaper. we are the first and largest company which specialized in ### in China, have more than # years experience in handmade production. http:// We've sent the products' photo in the attachment and detailed information of the product below: For the payment:Western Union..... For the Shipment : DHL, ..... We look forward to receive your reply. Sincerely, （过几天，没回复） Dear XXX, Wish everything well with you! We are in receipt of your letter dated Aug 10 , and as requested send you a catalogue for more information . We hope they will reach you and will help
跟进客户邮件模板
报价后好几天没回复。可以询问是否收到，收到了对价格有什么看法?对产品有什么建议?。。。。。。 Sample one: Dear xx Sorry to trobule you. Several days no news from you have you got my enquiry for xxxx ? Fully understand t hat you are too busy to reply us.But we are still await for your comments.We need your feedback to go ahead. Thank you in advance. Many thanks and best regards. xxx 2, sample 1 发出去后如果客户还没回复就这样跟进。因为报价单里面有对价格限制有效期所以可以以此跟踪 Sample two: Dear xxxx Hope everything goes well ! We are in receipt of your inquiry dated on xxx and quote you as follow: XXXXXXX . pls kindly check whether price is workable ? Becasue price will be invalid on xxxx. Wish we will promote business. Best regards. xxxxx 3, 如果碰到节假日也可以跟踪下。 sample 3 wk_ad_begin({pid : 21});wk_ad_after(21, function(){$('.ad-hidden').hide();}, function(){$('.ad-hidden').show();}); Dear XXXX Sorry for re-troubling you. pls find my pervious email below.Could you kindly check by return today ?Because we wil l on holiday from xx to xx and my email access may be limited. Thank you in advance. B set regards. XXXX 4,如果客户遇到客户国家节日也可以借此恭维一番。加深映像。 Sample 4 Dear xxxx Happy xxx and we wish you, your family, company enjoy your holidays. As for xxx, if you need any info,pls contact me at any time. We will try our best to sati sfied with your requirements. May god bless you and have a nice day. xxxxxx 5,然后就是交货期，稍微的给他一点压力，催促他尽快下单。 Dear xxx Hope you everything goes well. I sent you the quotation for xx in last email and the delivery time is xx days .could you pls kindly check and confirm the order soon. We need plent of time to arrange mass prod uction and keep the shipment on time. Many thanks and best regards. xxxx 6, 时不时的问下是否有新的询盘或者订单
外贸客户发出邮件不回复邮件模板
不建议一直纠结原先的报价来问客户。可以把该客户作为潜在客户做维护，一个月或者两个月联系一次。可以就新设计问问客户的建议, 或者是发一些行业知识。重点是让客户记住你，知道你们公司是做什么产品的。同时又不会把你的邮件拉到垃圾箱去。如果客户之后有回复，也可以问问之前报价的情况。 思路： 发完报价后1-2天没有回复-----跟进邮件1（确认是否收到），有条件的最好发完邮件后直接电话询问如果仍旧没有回复----一周后跟进邮件2或者电话询问原因 仍旧无回复，十天，半个月去邮件联系---跟进邮件3 跟踪客户没必要非得要求形式，重要的是内容和跟进的点找准。 并非一定要死缠烂打，前提是让客户记住你，还能对你不厌烦；否则你就成了推销保险的了。 跟进邮件1 模板A Dear ***, Wish you have a nice day! May I ask whether you have received my quotation? Now I am sending it again, if you have any other ideas. Please feel free to contact me. We will do much better if you can give any advices to us. I am waiting for your reply ASAP. Best regards Winnie． 模板B Hope you are fine, my friend. I haven't received any information from your side. My last quotation email is attached to avoid you missing it. May I have your idea about our offer? We will try to satisfy you upon receipt of your reply. As we don't want to lost a good customer like you! If there is anything we can do for you, we shall be more than pleased to do so. Hope we can build good cooperation with you.