BEC 真题第四辑高级 Test 1 READING 1 hour

PART ONE

Questions 1-8

?Look at the statements below and at the five summaries of articles

about strategic change from a journal on the opposite page.

?Which article (A, B, C, D or E) does each statement (1-8) refer to?

?For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet.?You will need to use some of these letters more than once.

?There is an example at the beginning (0).

1 lt proposes some views on management that the editors feel might be considered controversial by readers.

2 lt explains who the communicators of initiatives within a company should be.

3 It makes reference to the fact that some people may try to hinder innovations.

4 It considers the need to streamline commercial activities in orderto have a clearer

focus.

5 It criticises the control of policy-making by certain key personnel.

6 lt questions the validity of certain accepted management-training approaches.

7 lt includes practical, real-world examples of the ideas being put forward.

8 lt stresses that it is vital to exclude obsolete views when drawing up company policy.

A

Those serving in industry today have two options: they can surrender the future to revolutionary companies or they can revolutionise the way their companies create strategy. In Revolution and Strategy, Gary Heath argues that any approach that does not challenge the status quo is not a strategy at all. In too many companies, the strategy—planning process is monopolised by senior managers, and what passes for strategy is sterile and uninspiring. To create truly revolutionary strategies, a strategy—making process must be demanding and inclusive; it must rid itself of tired, outdated perspectives and uncover the revolutionary ideas that are lying deep in an organisation.

B

Companies often attempt to implement a major change in strategy. Determined managers go forth with the plans, and they expect enthusiasm and commitment from their subordinates. But instead, employees drag their feet and figure out ways to undermine the process. The change effort gets bogged down, and results fall short. In Why Resist Change? Paul Strong explains how corporate leaders can overcome empl oyees’ concerns about change by revising the mutual obligations and commitments , both stated and implied, that exist between them. The author presents two case studies of his ideas in action.

C

D

E

PART TWO

Questions 9-14

?Read this text taken from an article about future developments in advertising.?Choose the best sentence from the opposite page to fill each of the gaps.?For each gap (9-14), mark one letter (A-H) on your Answer Sheet.

?Do not mark any letter more than once.

?There is an example at the beginning (0).

working in advertising will have to devise more cunning ways to catch the

A On the contrary, there is almost certain to be an increase in every form

B IncreasingIy, they will exist not simply to sell goods, but also to entertain people and to make sure that they enjoy their time there.

C Originality of thinking has always been in snort supply.

D There is, consequently, little hope of them surviving for more than another

20 years.

E This fragmentation has already shown the need for a more sophisticated understanding of where and how to reach people in the most effective way.

F Instead, they will have to change the whole way they look at communication and start thinking about ideas which are not specific to one discipline.

G lt has made possible a situation in which customers can tell advertisers what they think, and the advertisers can supply information.

H No longer will all members be watching the same programme: some will be watching different channels on their own TVs, surfing the net or doing both at the same time.

PART THREE

Questions 15-20

?Read the following article about Grasmere, a small British company

that manufactures steel components, and the questions on the opposite

page.

?For each question (15-20), mark one letter (A, B, C or D) on your Answer Sheet.

involved a

major logistical exercise to move Grasmere's business has spread more widely to other parts of Europe in the past few years, though not because of any deliberate strategy to push up exports. As Drake points out, if a company such as his is keen to yoke itself to successful companies that think strategically, inevitably this will mean more overseas sales to relatively far-flung divisions of

these businesses, to meet their own

15 What do we learn about Grasmere in the first paragraph?

A lt concentrates on working in a particular sector.

B lt helps customers to formulate their own requirements.

C lt makes a range of products for a small number of applications.

D lt designs products then looks for suitable customers for them.

16 What links Grasmere now with when it was founded?

A The company has always operated in the same premises.

B Some of the original machines are still used for manufacturing.

C The present range of products includes the original lines.

D The company has always had the same attitude to quality.

17 Grasmere's workforce has fallen because

A productivity has improved.

B it is difficult to recruit skilled staff.

C new machinery has been introduced.

D some staff chose to leave the company.

18 What does Malcolm Drake say about the company's relationship with its customers?

A Grasmere works on equal terms with its customers.

B Grasmere has a better relationship with some customers than others.

C Grasmere can learn a great deal from its customers.

D Grasmere is expected by some customers to provide too much information.

19 The company's exports are rising because

A it is following a strategy of promoting its products abroad.

B there is a growing demand abroad for the types of products it makes.

C overseas sections of its client companies are buying from Grasmere.

D it is gaining access to the overseas clients of its own customers.

20 It is part of Grasmere's policy to ensure that

A every customer is allocated to a specific salesperson.

B many of its engineers deal directly with customers.

C each activity is carried out by dedicated staff.

D it has a department which designs new products.

PART FOUR

Questions 21-30

?Read the article below offering advice to job—seekers.

?Choose the correct word to fill each gap from A, B, C or D on the opposite page.?For each question (21-30), mark one letter (A, B, C or D) on your Answer Sheet.?There is an example at the beginning (0).

21 A stronger B tougher C sharper D firmer

22 A contemplated B reflected C regarded D scrutinised

23 A treat B deal C cope D handle

24 A realise B succeed C obtain D capture

25 A right B virtue C justice D fairness

26 A intelligence B information C understanding D compreh

ension

27 A benefit B advantage C profit D gain

28 A arise B open C enter D arrive

29 A deserve B require C merit D owe

30 A biggest B fullest C greatest D widest

PART FIVE

Questions 31—40

?Read the article below about computer printers.

?For each question (31-40), write one word in CAPITAL LETTERS on your Answer Sheet.

?There is an example at the beginning (0).

PART SlX

Questions 41-52

?Read the text below about a small business which makes and sells clothes and other items for weddings.

?In most of the lines (41-52) there is one extra word. It either is grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct.

?If a line is correct, write CORRECT on your Answer Sheet.

?If there is an extra word in the line, write the extra word in CAPlTAl LETTERS on your Answer Sheet.

?The exercise begins with two examples (0 and 00).

WRITING 1 hour 10 minutes

PART ONE

Question 1

?The bar chart below shows the forecasts of unit sales by Toller Electrical Ltd for the four quarters of next year in each of its three main product areas.

?Using the information from the bar chart, write a short report describing and comparing the sales forecasts for the three product areas for next year. ?Write 120-140 words.

Toller Electrical Ltd

Sales forecasts for next year

PART TWO

Write an answer to one of the questions 2-4 in this part. Write your answer in 200-250 words.

Question 2

?The number of staff using the company canteen at mealtimes has been falling, and the Managing Director has asked you to find out why this is the case. ?Write a report for the Managing Director

?explaining how you found out the opinions of the staff

?summarising the reasons staff gave for not using the canteen ?suggesting possible ways of encouraging staff to use the canteen.

Question 3

?The company you work for is investigating the possibility of opening a new branch abroad. Your line manager has asked you to contact a business advisory service in the country the company is considering.

?Write a letter to the business advisory service

?briefly introducing your company

?explaining your company's plans

?outlining the points you would like advice about

?suggesting a meeting with your company.

Question 4

? A number of your section wants permission to take a course which will mean he/she will be absent from work for a long period of time. Write a proposal to your line manager recommending that the person be allowed to take the course. ?Write the proposal for your line manager, including the following information ? a brief description of the course contents

?why this particular person should be allowed to clothe course

?how the course will be of benefit to the company

?how any problems caused by the employee's absence will be overcome.

LISTENING Approximately 40 minutes (including10 minutes’

transfer time)

PART ONE

Questions 1-12

?You will hear Jack Lester, founder of Hinde Instruments Corporation, a telescope manufacturer, giving a talk about the development of his company.

?As you listen, for questions 1-12, complete the notes using up to three words or a number.

?After you have listened once, replay the recording.

PART TWO

Questions 13-22

?You will hear five different people talking about the Master of Business Administration courses (MBAs) which they have taken.

?For each extract, there are two tasks. For Task One, decide why each person decided to take that particular course from the list A-H. For Task Two, decide what the main benefit of the course has been for each speaker from the list A-H. ?After you have listened once, replay the recording.

Task One - Reason for choosing that particular course

?For questions 13-17, match the extracts with the reasons given by the speaker, listed A-H.

?For each extract, decide on the appropriate reason.

?Write one letter (A—H) next to the number of the extract.

13 ................................ A excellent coverage of developments in business law

14 ................................ B good on project management

15 ................................ C personalised attention

16 ................................ D strong focus on marketing

17 ................................ E good reputation of the teaching staff

18 ................................ F convenient location of the institution

G good coverage of e-commerce

H inclusion of courses on financial management

Task Two - Main benefit ofthe course for the speaker

?For questions 18-22, match the extracts with the main benefit for the speaker, listed A-H.

?For each extract, choose the main benefit each speaker describes.

?Write one letter (A-H) next to the number of the extract.

18 .............................. A I have broadened my understanding of monetary issues.

19 .............................. B What I learnt is useful in my current work in human-

resource management.

20 .............................. C I am much more comfortable working as part ofa team.

21 .............................. D I have changed my attitude to senior management.

22 .............................. E Other participants gave me a better understanding of

how customers feel.

23 .............................. F I have a better understanding of my own limitations.

24 .............................. G My time management has improved.

25 .............................. H Work I did on the course was useful when I applied for

the job I now have.

PART THREE

Questions 23-30

?You will hear a Business Studies tutor and a student, Martin, discussing Ralcona, a UK-based soft—drinks company.

?For each question (23-30), mark one letter (A, B or C) for the correct answer.?After you have listened once, replay the recording.

23 Why did Ralcona decide to expand their product range?

A Demand for their core product was falling.

B Their competitors were increasing their market share.

C They wanted to build on the success of their core product.

24 Ralcona's senior management thought that the new product range should be

A limited to the European market.

B introduced in planned stages.

C sold under a different brand name.

25 What was Ralcona's strategy with regard to their new products?

A to price them at a higher level than their existing products

B to copy their competitors' successful products

C to target them at the younger end ofthe market

26 How did Ralcona find designers for the packaging of the new products?

A They headhunted personnel from their competitors.

B They recruited newly qualified young designers.

C They subcontracted the design to a specialist agency.

27 What unforeseen problem delayed the introduction of the new range?

A Ralcona's marketing department was understaffed.

B Ralcona's competitors introduced a new marketing campaign.

C Communication with Ralcona's retail outlets was poor.

28 Ralcona's executives were surprised to find that the new products were

A bought by a wider range of people than expected.

B used in more ways than anticipated.

C more popular than Ralcona’s core product.

29 How did the success of the new product range affect Ralcona?

A The marketing department was restructured.

B Employees were rewarded for being more innovative.

C The company developed closer links with its retail outlets.

30 According to Martin, what can other businesses learn from studying Ralcona's success?

A that companies must take risks to beat their competitors

B that products can be marketed in different ways to different groups

C that ongoing market research is essential to effective selling

You now have ten minutes to transfer your answers to your Answer Sheet. SPEAKING 16 minutes

PART ONE

ln this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.

PART TWO

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.

PART THREE

In this part ofthe test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.

For two candidates

For three candidates