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研究生英语期末考试试卷

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A. some modern women prefer a life of individual freedom.

B. the family is no longer the basic unit of society in present-day Europe.

C. some professional people have too much work to do to feel lonely.

D. Most Europeans conceive living a single life as unacceptable.

5.What is the author’s purpose in writing the passage?

A. To review the impact of women becoming high earners.

B. To contemplate the philosophy underlying individualism.

C. To examine the trend of young people living alone.

D. To stress the rebuilding of personal relationships.

Passage Two

American dramas and sitcoms would have been candidates for prime time several years ago. But those programs －though some remain popular －increasingly occupy fringe times slots on foreign networks. Instead, a growing number of shows produced by local broadcasters are on the air at the best times.

The shift counters longstanding assumptions that TV shows produced in the United States would continue to overshadow locally produced shows from Singapore to Sicily. The changes are coming at a time when the influence of the United States on international affairs has annoyed friends and foes alike, and some people are expressing relief that at least on television American culture is no longer quite the force it once was.

“There has always been a concern that the image of the world would be shaped too much by American culture,” said Dr. Jo Groebek, director general of the European Institu te for the Media, a non-profit group. Given the choice, he adds, foreign viewers often prefer homegrown shows that better reflect local tastes, cultures and historical events.

Unlike in the United States, commercial broadcasting in most regions of the world －including Asia, Europe, and a lesser extent Latin America, which has a long history of commercial TV －is a relatively recent development.

A majority of broadcasters in many countries were either state-owned or state-subsidized for much of the last century. Governments began to relax their control in the 1980’s by privatizing national broadcasters and granting licenses to dozens of new commercial networks. The rise of cable and satellite pay-television increased the spectrum of channels.

Relatively inexperienced and often financed on a shoestring, these new commercial stations needed hours of programming fast. The cheapest and easiest way to fill airtime was to buy shows from American studios, and the bidding wars for popular shows were fierce.

The big American studios took advantage of that demand by raising prices and forcing foreign broadcasters to buy less popular programs if they wanted access to the best-selling shows and movies.

“The studio priced themselves out of prime time,” said Harry Evans Sloan, chairman of SBS Broadcasting, a Pan-European broadcaster. Mr. Sloan estimates that over the last decade, the price of American programs has increased fivefold even as the international ratings for these shows have declined.

American broadcasters are still the biggest buyers of American-made television shows, accounting for 90% of the $25 billion in 2001 sales. But international sales which totaled $2.5 billion last year often make the difference between a profit and a loss on show. As the pace of foreign sales slows －the market is now growing at 5% a year, down from the double-digit growth of the 1990’s －studio executives are rethinking production costs.

6. Which of the following best characterizes the image embodied in American shows?

A. Self-contradictory

B. Prejudice-free

C. Culture-loaded

D. Audience-targeted

7. The intervention of governments in the 1980’s resulted in __________ .

A. the patenting of domination shows and movies

B. the emergence of new commercial networks

C. the promotion of cable and satellite pay-television

D. the intense competition coming from the outside

8. The phrase “on a shoestring” (Para. 6) most probably means __________.

A. in need of capital

B. after a fashion

C. on second thoughts

D. in the interests of themselves

9. The main reason why American dramas and sitcoms are driven out of prime time is that ____.

A. they lose competitiveness

B. they are not market-oriented

C. they are too much priced

D. they fall short of audience expectations

10. American studio producers will give thought to production costs __________.

A. if they have no access to popular shows

B. because their endeavors come to no avail

C. since bidding wars are no longer fierce

D. as international sales pace slows down

Passage Three

How shops can exploit people's herd mentality to increase sales

1. A TRIP to the supermarket may not seem like an exercise in psychological warfare—but it is. Shopkeepers know that filling a store with the aroma of freshly baked bread makes people feel hungry and persuades them to buy more food than they had intended. Stocking the most expensive products at eye level makes them sell faster than cheaper but less visible competitors. Now researchers are investigating how “swarm intelligence” (th at is，how ants，bees or any social animal，including humans，behave in a crowd) can be used to influence what people buy.

2. At a recent conference on the simulation of adaptive behaviour in Rome，Zeeshan-ul-hassan Usmani，a computer scientist from the Florida Institute of Technology，described a new way to increase impulse buying using this phenomenon. Supermarkets already encourage shoppers to buy things they did not realise they wanted: for instance，by placing everyday items such as milk and eggs at the back of the store，forcing shoppers to walk past other tempting goods to reach them. Mr Usmani and Ronaldo Menezes，also of the Florida Institute of Technology, set out to enhance this tendency to buy more by playing on the herd instinct. The idea is that, if a certain product is seen to be popular, shoppers are likely to choose it too. The challenge is to keep customers informed about what others are buying.

3. Enter smart-cart technology. In Mr Usmani's supermarket every product has a radio frequency identification tag, a sort of barcode that uses radio waves to transmit information，and every trolley has a scanner that reads this information and relays it to a central computer. As a customer walks past a shelf of goods, a screen on the shelf tells him how many people currently in the shop have chosen that particular product. If the number is high, he is more likely to select it too.

6. (C )

7. (B)

8. (A )

9. (C) 10. (D)

11. freshly baked bread 12. visible level 13. impulse buying

14. screen 15. discounts

16.No17. Not given18. No 19. Yes 20. Yes

Part II. Translation from English to Chinese ( 20 points)

中国房价问题近年来一直是社会热门话题。大中型城市房价一直居高不下且呈逐渐上涨的趋势。有的年轻人根本买不起房，有的则成为了房奴(mortgage slaves)。房奴是近几年出现的社会流行词。顾名思义，房奴的意思是房屋的奴隶。这些人为买房而向银行借贷款，然后用一生的精力来偿还。据某房地产网站的调查，中国约32％的人月供占到了收入的50％以上，成为了名副其实的房奴。他们在享受有房的心理安慰的同时，也承受着巨大的精神压力，生活质量大为下降。

Part III. Translation from Chinese to English ( 15 points )

Lifelong learning refers to the process of acquiring and updating all kinds of abilities, interests, knowledge and qualifications from the pre-school years to post-retirement. It promotes the development of knowledge and competences and enables people to adapt to the knowledge-based society and actively participate in all spheres of social and economic life, taking more control of his or her future. Lifelong learning also provides “second chances” to update basic skills and learning opportunities at more advanced levels. All this means that systems of formal education need to become much more open and flexible, so that such opportunities can truly be tailored to the needs of the learner.

Part IV. Writing ( 20points)

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研究生英语期末考试试卷

ad if 命封线密

A. some modern women prefer a life of individual freedom. B. the family is no longer the basic unit of society in present-day Europe. C. some professional people have too much work to do to feel lonely. D. Most Europeans conceive living a single life as unacceptable. 5.What is the author’s purpose in writing the passage? A. To review the impact of women becoming high earners. B. To contemplate the philosophy underlying individualism. C. To examine the trend of young people living alone. D. To stress the rebuilding of personal relationships. Passage Two American dramas and sitcoms would have been candidates for prime time several years ago. But those programs －though some remain popular －increasingly occupy fringe times slots on foreign networks. Instead, a growing number of shows produced by local broadcasters are on the air at the best times. The shift counters longstanding assumptions that TV shows produced in the United States would continue to overshadow locally produced shows from Singapore to Sicily. The changes are coming at a time when the influence of the United States on international affairs has annoyed friends and foes alike, and some people are expressing relief that at least on television American culture is no longer quite the force it once was. “There has always been a concern that the image of the world would be shaped too much by American culture,” said Dr. Jo Groebek, director general of the European Institu te for the Media, a non-profit group. Given the choice, he adds, foreign viewers often prefer homegrown shows that better reflect local tastes, cultures and historical events. Unlike in the United States, commercial broadcasting in most regions of the world －including Asia, Europe, and a lesser extent Latin America, which has a long history of commercial TV －is a relatively recent development. A majority of broadcasters in many countries were either state-owned or state-subsidized for much of the last century. Governments began to relax their control in the 1980’s by privatizing national broadcasters and granting licenses to dozens of new commercial networks. The rise of cable and satellite pay-television increased the spectrum of channels. Relatively inexperienced and often financed on a shoestring, these new commercial stations needed hours of programming fast. The cheapest and easiest way to fill airtime was to buy shows from American studios, and the bidding wars for popular shows were fierce. The big American studios took advantage of that demand by raising prices and forcing foreign broadcasters to buy less popular programs if they wanted access to the best-selling shows and movies. “The studio priced themselves out of prime time,” said Harry Evans Sloan, chairman of SBS Broadcasting, a Pan-European broadcaster. 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A TRIP to the supermarket may not seem like an exercise in psychological warfare—but it is. Shopkeepers know that filling a store with the aroma of freshly baked bread makes people feel hungry and persuades them to buy more food than they had intended. Stocking the most expensive products at eye level makes them sell faster than cheaper but less visible competitors. Now researchers are investigating how “swarm intelligence” (th at is，how ants，bees or any social animal，including humans，behave in a crowd) can be used to influence what people buy. 2. At a recent conference on the simulation of adaptive behaviour in Rome，Zeeshan-ul-hassan Usmani，a computer scientist from the Florida Institute of Technology，described a new way to increase impulse buying using this phenomenon. Supermarkets already encourage shoppers to buy things they did not realise they wanted: for instance，by placing everyday items such as milk and eggs at the back of the store，forcing shoppers to walk past other tempting goods to reach them. Mr Usmani and Ronaldo Menezes，also of the Florida Institute of Technology, set out to enhance this tendency to buy more by playing on the herd instinct. The idea is that, if a certain product is seen to be popular, shoppers are likely to choose it too. The challenge is to keep customers informed about what others are buying. 3. Enter smart-cart technology. In Mr Usmani's supermarket every product has a radio frequency identification tag, a sort of barcode that uses radio waves to transmit information，and every trolley has a scanner that reads this information and relays it to a central computer. As a customer walks past a shelf of goods, a screen on the shelf tells him how many people currently in the shop have chosen that particular product. If the number is high, he is more likely to select it too.

大学英语期末考试写作必背范文

Is It Better to Buy or Rent? The price of housing has kept increasing in recent years, which causes a big headache for people living in cities. A lot of people cannot afford to own a real estate property, so they choose to rent instead of buying an apartment. This group of people does not want to bear burden of mortgage so that they opt for a practical solution. Renting an apartment makes them have a place to stay and thus they can focus on work as well as personal life. Some other people, however, believe that an apartment owned by themselves makes them feel safe and relieved, so they are willing to sacrifice some other aspects of life to borrow money from the bank to buy an apartment. As far as I am concerned, to buy or to rent is all about it will be better to rent first and wait for the good timing when the price is going down to buy. Topic 2: On Job Hopping It seems that nowadays, very few young people are willing to stay in a job position for long, let alone for the whole life. They change jobs constantly. This results from several factors. Firstly, young people like fresh things, and it is easy for them to be fed up with old routine work. So when they stay in a position for a while,the excitement will fade out. They are quite realistic and not willing to waste time in a job they are not interested in. Thirdly, some young people are not satisfied with current salary, believing they deserve better pay. In my opinion, constant job hopping will not benefit young people in their career development. Every job has its own merits and young people can certainly learn something from it as long as they are patient and wise enough. Every job experience is valuable down the career path and young people shall be able to make the most of it. Topic 3: Online Social Network Modern people will be no stranger to online social network. Facebook, Renren and Kaixin001 are probably the most populous networks among Chinese netizen. In these networks, people interact with each other, be it a stranger or a friend, and have a lot of fun in the virtual world. This phenomenon could be a result of the fast development of the Internet and people's great interest of the virtual world. I think it is a very good new platform for people to keep in touch. But it should not be overused. Firstly, some people are addicted to it, which makes them want to get online 24 hours a day. When people spend too much time on one thing,they will naturally have not enough time for study and for work. Secondly, online social network change people's behavior of interacting with others. In virtual world, you just click the mouse and type in words instead of having a face-to-face talk. This will not benefit people's long term friendship, and even harm their interpersonal relationships in real world.

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