湖北省宜昌市高中英语Unit3Ahealthylife课课练一(无答案)6

Unit 3 A healthy life

第一节：词汇填空

1. In some countries advertising (alcohol) drinks or tobacco is banned altogether.

2. Cindy has a difficult life and (abuse) by her stepmother.

3. He __________(stress) the importance of kindness, duty and order in society last night.

4. She (ban) athletics for two years after falling a drug test.

5. She (due) complete her study and graduate later this year.

6. She kicked her three-pack-a-day cigarette habit, and overcame her_________ (addict) to alcohol.

7. ---They are quiet, aren’t they? ---Yes. They are accustomed______________(talk) at meals.

8. I made the choice ___________(withdraw) from college to care for her.

9. It is ___________(legal) to drive a car without a driver’s license.

10. I believe that this magazine will surely __________(strength) our ties.

11. Exporting is necessary for our economic _________(survive).

12. It can be ___________(embarrass) for children to tell complete strangers about such incidents.

13. They thought his behavior was (normal) and suggested that he should be sent to hospital.

14. He has a completely __________ (mentally) block when it comes to physics.

15. His behavior was completely beyond ________________(comprehend).

第二节：完形填空

Everyone who has faced disappointment or loss knows that it’s not always easy to accept what life brings. From early childhood we experience situations in life that seem 36 or that don’t make sense to us, from an unequal distribution of toys

to all kinds of bad things happening to 37 people. When we find ourselves faced with the __38 of life’s apparent unfairness, it’s often hard to let go and accept things as they are.

The 39 part of non-acceptance of others, of those aspects of ourselves that we don’t 40 or of situations we face in life that seem greatly unfair is that we stay stuck, and we stay stressed. Paradoxically (很矛盾地), 41 to accept those things in life that are unacceptable is often the most 42 step in releasing ourselves from our negative emotions.

__43 accepting those bad things in life is often easier said than done, it’s much easier done when you know where to 44 , and you have a plan. Each of these 45 can help you to more easily practice acceptance. Used ___46 , it becomes easier still.

You can 47 yourself with some techniques. One of the most 48 ways is to actively focus on everything we have to appreciate. We now know that appreciation is a key component to happiness and inner 49 , so this is an important tool for acceptance and for overall life 50 . Often when we view things from a different perspective, we can 51 differently about them, and this 52 in feeling can make acceptance come much easier. That act of 53 things differently can help us to see the positive in what looks like the negative, and can help us to see the hidden ___54 of a difficult situation. This act doesn’t 55 the situation, but it can help us to see the situation differently, which can be transformative.

36. A. unfair B. unhelpful C. unnecessary D. unknown

37. A. healthy B. good C. lucky D. rich

38. A. complaint B. choice C. reality D. dilemma

39. A. bare B. difficult C. lame D. blank

40. A. like B. predict C. believe D. check

41. A. continuing B. promising C. deserving D. learning

42. A. optional B. important C. potential D. interesting

43. A. Until B. Since C. While D. Once

44. A. start B. rise C. appear D. belong

45. A. duties B. versions C. facts D. tools

46. A. again B. together C. hard D. ahead

47. A. teach B. charge C. free D. associate

48. A. negative B. aggressive C. alternative D. effective

49. A. wisdom B. peace C. sympathy D. warmth

50. A. consideration B. devotion C. satisfaction D. attraction

51. A. worry B. care C. talk D. feel

52. A. source B. shift C. dignity D. direction

53. A. looking for B. looking at C. looking up D. looking after

54. A. benefits B. threads C. clues D. systems

55. A. describe B. exploit C. change D. access

第三节: 阅读理解

Interactive television advertising, which allows viewers to use their remote controls to click on advertisements, has been pushed for years. Nearly a decade ago it was predicted that viewers of “Friends”, a popular situation comedy, would soon be able to purchase a sweater like Jennifer Aniston’s with a few taps on their remote control. “It’s been the year of interactive television advertising for the last ten or twelve years,” says Colin Dixon of a digital-media consultancy.

So the news that Cablevision, an American cable company, was rolling out interactive advertisements to all its customers on October 6th was greeted with some

skepticism. During commercials, an overlay will appear at the bottom of the screen, urging viewers to press a button to request a free sample. Cablevision hopes to allow customers to buy things with their remote controls early next year.

Television advertising could do with a boost. Spending fell by 10% in the first half of the year. The popularization of digital video recorders has caused advertisers to worry that their commercials will be skipped. Some are turning to the Internet, which is cheaper and offers concrete measurements like click-through rates(广告点阅率)—especially important at a time when marketing budgets are tight. With the launch of interactive advertising, “many of the dollars that went to the Internet will come back to the TV,” says David Kline of Cablevision. Or so the industry hopes.

In theory, interactive advertising can engage viewers in a way that 30-second spots do not. Unilever recently ran an interactive campaign for its Axe deodorant(除臭剂)，which kept viewers engaged for more than three minutes on average.

The amount spent on interactive advertising on television is still small. Magna, an advertising agency, calculates it will be worth about $138 million this year. That falls far short of the billions of dollars people once expected it to generate. But DirecTV, Comcast and Time Warner Cable have all invested in it. A new effort led by Canoe Ventures aims to make interactive advertising available across America later this year. BrightLine iTV, which designs and sells interactive ads, says interest has shot up: it expects its profits almost to triple this year. BSkyB, Britain’s biggest satellite-television service, already provides 9 million customers with interactive ads.

Yet there are doubts whether people watching television, a “lean back” medium, welcome interaction. Click-through rates have been high so far(around 3-4%, compared with less than 0.3% online), but that may be a result of the novelty. Interactive ads and viewers might not go well together.

61. What does Colin Dixon mean by saying “It’s been the y ear of interactive

television advertising for the last ten or twelve years”(Para.1)?

A.Interactive television advertising will become popular in 10-12 years.

B.Interactive television advertising has been under debate for the last decade or so.

C.Interactive television advertising is successful when incorporated into situation comedies.

D.Interactive television advertising has not achieved the anticipated results.

62. What is the public’s response to Cablevision’s planned interactive TV advertising program?

A.Pretty positive.

B.Totally indifferent.

C.Somewhat doubtful.

D.Rather critical.

63. What is the impact of the wide use of digital video recorders on TV advertising?

A.It has made TV advertising easily accessible to viewers.

B.It helps advertisers to measure the click-through rates.

C.It has placed TV advertising at a great disadvantage.

D.It enables viewers to check the sales items with ease.

64. What do we learn about Unilever’s interactive campaign?

A.It proves the advantage of TV advertising.

B.It has done well in engaging the viewers.

C.It helps attract investments in the company.

D.it has boosted the TV advertising industry.

65. How does the author view the current high click-through rates?

A.They may be due to the novel way of advertising.

B.They indicate the popularity of interactive advertising.

C.They point to the growing curiosity of TV viewers.

D.They indicate the future direction of media reform.

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