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全国2017年04月00910《网络经济与企业管理》真题及答案

全国2017年04月00910《网络经济与企业管理》真题及答案
全国2017年04月00910《网络经济与企业管理》真题及答案

2017年4月高等教育自学考试全国统一命题考试

网络经济与企业管理试卷

(课程代码00910)

第一部分选择题(共40分)

一、单项选择题(本大题共30小题。每小题l分,共30分)

在每小题列出的四个备选项中只有一个是符合题目要求的。请将其选出并将“答题卡"的相应代码涂黑。错涂、多涂或未涂均无分。

1.企业是从事商品生产和经营活动的经济组织,必须以什么为导向?

A.经济 B.利润 C.价值 D.市场

2.某汽车企业生产部制定新型汽车的半年生产制造计划,该战略计划属于企业的

A.事业层战略 B.总体战略 C.职能战略 D.竞争战略

3.回答企业准备在长期和短期里所要完成的任务,这是

A.企业使命B.企业目标 C.企业战略 D.企业文化

4.华北制药集团公司围绕主业,通过兼并、租赁、低价收购等方式使公司生产能力和配套能力迅速提高,这样的经营战略属于

A.集中发展型 B.同心多样化 C.横向一体化 D.复合多样化

5.企业制定价值创新战略是为了能够赢得大多数顾客,并愿意为此放弃一些原有的顾客,该战略更加注重

A.顾客评价的差异 B.顾客评价的共性

C.顾客评价的满意度 D.顾客评价的忠诚度

6.企业为顾客创造价值的关键在于理解

A.客户需求 B.客户信息 C.创新产品 D.服务理念

7.客户关系管理系统中的客户服务模块一般包括服务部件、合同部件、客户关系部件和

A.客户需求部件 B.客户信息部件C.移动现场服务部件 D.信息中心部件8.企业管理职能实现的基础是

A.战略管理B.组织管理 C.资源管理 D.文化管理

9.在柔性化组织中,上级和下级之间的权限关系更加趋向于

A.授权 B.集权C.分权 D.代理

10.以下哪种虚拟化组织通常应用于制造企业的生产环节?

A.外包 B.战略联盟 C.特许经营 D.合资企业

11.企业再造理论的核心是

A.以顾客为中心 B.坚持市场导向C.重新设计业务流程 D.组织创新

12.学习型组织认为企业组织生存和发展的前提和基础是

A.知识资本B.组织学习 C.企业价值 D.共同愿景

13.市场细分的基础是

A.顾客购买的动机 B.顾客购买的频率

C.顾客需求的异质性 D.顾客需求的同质性

14.昂立公司有昂立多邦、昂立心邦、昂立舒脑等多种产品,该企业选择的品牌策略属于 A.制造商品牌B.系列化品牌 C.多样化品牌 D.单一化品牌

15.影响企业产品定价的外部因素主要有国家政策、市场需求和

A.企业营销组合 B.市场结构 C.市场竞争 D.产品成本

16.制造商在市场上选择少数符合本企业要求的中间商经营本企业的产品,这是

A.选择分销 B.密集分销 C.独家分销 D.代理分销

17.网络营销可以实现从信息传递、到商品收款直至售后服务等全程的交易过程,可以将不同营销活动进行统一规划和协调实施,这反映的是网络营销具有

A.交互性 B.跨时空C.整合性 D.有效性

18.中国互联网络信息中心(CNNIC)每半年就进行一次“中国互联网络发展状况调查”,采用的是哪种市场调查方式?

A.网上访谈法B.网上同卷法 C.网上实验法 D.网上邮件法

19.敏捷制造模式中基础和核心的组织形式是

A.虚拟企业 B.战略联盟 C.柔性企业 D.敏捷企业

20.在追求理财过程和结果的准确性和节约性的同时,对财务状况的安排要留有余地,这是指财务管理过程中要遵循

A.灵活性原则B.弹性原则 C.准确原则 D.节约原则

21.由于商品交易中的赊购赊销,使得货款与货物在时间上的分离而产生的一种自然性融资,这是哪种融资方式?

A.直接投资 B.商业信用 C.租赁融资 D.发行债券

22.有一种财务资源,它是客观存在的,且在一定技术、经济和社会条件下能被企业利用的资源,其构成主体是自然资源和传统的财务资源,这是

A.知识资源 B.人力资源 C.软财务资源 D.硬财务资源

23.企业在招聘录用各类人员时,必须组织进行严格考核,择优录用,这是遵循了人力资源管理的

A.效率优先原则 B.人尽其才原则C.公平竞争原则 D.绩效考核原则24.企业在网站上发布招聘信息,但鼓励应聘者通过传统渠道应聘,这是

A.高级网上招聘 B.中级网上招聘 C.初级网上招聘 D.传统网上招聘25.把知识作为一种生产要素与其他生产要素相结合时,可以提高这些生产要素的生产率,这体现了知识具有

A.无形性 B.无可替代性 C.互补性 D.增值性

26.将一个项目的个体行为,拓展成一个企业的整体行为,将提高企业利用知识的整体价值,这反映了知识管理的哪个原则?

A.交流原则 B.信任原则C.共享原则 D.创新原则

27.由供应方与需求方以外的物流企业提供物流服务的业务模式,这是

A.第一方物流 B.第二方物流C.第三方物流 D.第四方物流

28.以下哪种库存管理方法可以使供应链过程中的每个库存管理者都从相互之间的协调性考虑,保持供应链相邻的两个节点之间的库存管理者对需求的预期保持一致?

A.供应商管理库存 B.制造商管理库存

C.分销商管理库存 D.联合管理库存

29.IBM公司的“IBM就是服务”,体现了企业文化的哪个内容?

A.企业制度B.企业精神 C.企业价值 D.企业形象

30.以下哪项是企业文化有机整体的核心?

A.企业物质文化B.企业精神文化 C.企业价值观 D.企业行为文化

二、多项选择题(本大题共5小题。每小题2分,共10分)

在每小题列出的五个备选项中至少有两个是符合题目要求的,请将其选出并

将“答题卡”的相应代码涂黑。错涂、多涂、少涂或未涂均无分。31.判断企业资源是否具有战略价值,可以从哪几个方面进行判断?

A.有用性B.稀缺性 C.动态性

D.持久性 E.可替代性

32.以下哪些选项属于事业部制组织结构的优点?

A.有利于充分发挥职能机构的专业管理作用

B.有利于加强各职能部门之间的协作和配合

C.有利于组织的最高管理者摆脱日常事务

D.有利于调动各事业部的积极性和主动性

E.有利于对各事业部的绩效进行考评

33.目前,虚拟企业的主要形式有哪些?

A·虚拟生产 B.虚拟服务 C.虚拟管理

D.虚拟开发 E.虚拟销售

34.企业在实施网上培训时,应该注意哪些事项?

A.应以线下培训为主,网上培训为辅,将两者进行有效结合

B.应明确网上培训计划

C.网上培训系统的设计应满足教与学双方不同层面的要求

D.要有一套完整的教学软硬体

E.应该选择适合本企业经营特色及培训要求的网络产品

35.供应链环境下,企业的生产协调控制主要包括以下几个方面的内容? A.生产产品数量和质量的控制B.生产进度控制

C.供应链的生产节奏控制 D.提前期管理

E.库存控制和在制品管理

第二部分非选择题(共60分)

三、简答题(本大题共6小题。每小题5分,共30分)

36.企业实行战略管理的整个过程可以分为哪几个步骤?

37.简述客户关系管理系统主要由哪几个子系统组成。

38.简述网络营销活动的主要内容。

39.网络时代财务管理内容变革主要发生在哪几个方面?

40.简述知识管理的核心内容。

41.简述企业文化具有哪些作用。

四、论述题(本大题10分)

42.论述企业知识管理策略的选择应注意哪些问题。

五、案例题(本大题共20分)

43.凡客的网络营销变革

2007年,凡客以男士衬衫直销起家,凭借在大大小小的门户网站进行CPS(CostPerSale 按销售情况付费)模式、广告联盟、体验营销、口碑营销、凡客体等品牌营销策略将广告遍布,引导消费者到凡客的网上销售平台去,一度创造了互联网品牌的成长神话。根据媒体公开报道,2008、2009年,凡客的复合增长率为150%,而2010年曼11增长了300%。2011年初.凡客CE0陈年满怀信心地宣称要达到l00亿销售额。在喊出“100亿销售额”后,凡客彻底“失控”,卖起了烟灰缸、拖把和电饭煲,并很快迎来了“大跃进”的恶果,裁员、供应商上门、资金链断裂等负面消息缠绕。凡客由个性品牌沦落为与地摊货无异的低端商品。从红遍大街小巷到无人问津,凡客在短短五年中经历了大起大落,又再度站在命运的十字路

口。收到老友雷军领投的l亿美元救命钱后,陈年再度直面过去盲目自大的自己,并表示要让凡客做出令人尖叫的商品。“再不好好做产品是要遭雷劈的。”陈年称。这不是他的第一次反省,却是最彻底的一次。一次次“认错”,把自己放得很低很低,低到尘埃里。陈年现在最畏惧的就是用户的流失。

2013年8月。陈年把40码的凡客帆布鞋统统下单买下,一双双试穿过。“夹脚、压脚、打脚、臭脚、大底薄、大底滑、大底硬……那一地的鞋,如果会说话,一定会说:陈年你就是个大傻子。”他自己在一条长微博中写遭,陈年进入了个人“缄默期”甚少发声,仅通过微博保持交流。现在他的微博像一面“广告牌”,只聊各地工厂和产品的事,或者跟用户互动,谈小说、谈电影的内容完全不见了。2014年8月28日,陈年结束了“缄默期”,带着“一件白衬衫”复出。衬衫售价l29元,光成本就占了超过l00元,希望能以极高性价比产品,来给用户一个交代,‘‘挽回用户的心。”新生后的陈年把产品质量和用户体验看得尤为重要。2015年又陆续推出“一件T恤’’和“新款帆布鞋”,陈年总是耗时几个月去着力打造一款极致单品。从大步冒进到慎重前行,现在着重追求爆款单品的凡客,与原来的营销模式已是大相径庭。

问题:

(1)谈谈你对网络营销含义和特点的理解。(10分)

(2)结合案例,解析企业展开网络营销需要注意的问题。(10分)

00541-2017年4月真题及答案

00541-2017年4月真题及答案

2017年4月高等教育自学考试全国统一命题考试 语言学概论试卷 (课程代码00541) 第一部分选择题(共30分) 一、革项选择题(本大题共20小题,每小题l分,共20分) 1.汉语属于 A.孤立语 B.屈折语 C.粘着语 D。复综语2.“种花”的“花”和‘‘花钱”的“花”是 A.同义词 B.多义词 C.同音词 D.近义词3.苏美尔人发明了 A.楔形文字 B.甲骨文 C.腓尼基字母 D.阿拉伯字母 4.第二语言学习者在使用外语时常常借助于母语的发音、词义、结构规则或习惯来表达思想的现象叫 A.语言相关 B.语言辅助 C.语言影响D.语言迁移 5.“郭明义是当代的雷锋”中,“雷锋”属于借代中的 A.以部分代整体 B.以特征代本体 C.以具体代抽象D.以专称代通称 6.“成立”和“建立”这两个词的词义区别主要是 A.理性意义不同 B.感情色彩不同 C.语体色彩不同 D.形象色彩不同

7.根据乔姆斯基提出的假设,人的大脑中储存的全人类语言所共有的语言知识叫 A.人类语法 B.普遍语法 C.个人语法 D.个别语法 8.从同一种语言中分化出来的各个语言叫 A.地方话 B.隐语 C.亲属语言 D.原始基础语 9.“活儿我不做了!三颗粮食,收不收有什么关系?”使用的修辞手法是 A.拟人 B.拟物 C.夸张 D.降格 10.语言符号的能指是 A.词汇B.语音 C.语义 D.语法 11.汉语普通话以北方方言为基础方言主要出于 A.人们的喜好 B.经济上的原因 C.文化上的原因D.政治上的原因 12.诗歌属于 A.谈话语体 B.应用语体 C.文学语体 D.宣传语体 13.纳西族语言称“大树”为“树母”、“小树”为“树

2017年高考英语全国卷3-答案

2017年普通高等学校招生全国统一考试(全国卷Ⅲ) 英语答案解析 第一部分:阅读理解 第一节 1.【答案】A 【解析】题干问的是三月份可参加的旅行,而第一个项目San Francisco Winery Tour的时间是从2月1日到4月30日。故选A。 【考点】冠词,细节理解。 2.【答案】C 【解析】第二个项目Back to the Fifties Tour中提到在San Francisco你能免费品尝冰淇淋。而其他选项在这个旅行中没有被提到。故选C。 【考点】介词辨析,细节理解。 3.【答案】D 【解析】第四个项目Holiday Lights Tour的最后一句话提到”Advance reservations required”,由此可知,该旅行需要提前预定。故选D。 【考点】代词,细节理解。 4.【答案】B 【解析】根据第一段的最后一句”As one group of workers carried out the rubbish,another group began removing seats and other theater equipment in preparation for the buildings end”可推断出工人们清理垃圾和清除座位及其他剧院设备是在为剧院的关闭做准备。故选B。 【考点】副词辨析,推理判断。 5.【答案】D 【解析】根据第二段中的”Theater owner Ed Bradford said he chose the movie because it seemed appropriate”可知,剧院的老板亲自选定了The Last picture Show这部电影,因为他认为这部电影很合适。原文中的“appropriate”和D选项的“suitable都表示“合适的”。故选D。 【考点】细节理解。 6.【答案】C 【解析】第四段最后一句说剧院被卖给了当地的开发公司,该公司计划在剧院所在地建综合购物大楼,因此可推断出剧院将被推倒拆除。故选C。 【考点】动词的时态,推理判断。

2017年英语专四真题word版

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03706_2017年4月真题及答案

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