电子商务英语00888unit1

Introduction to E-business电子商务概论

It is widely acknowledged today that new technologies,in particular access to the internet,Tend to modify communication between the different players in the professional world,notably:它被广泛承认，今天的新技术，特别是访问互联网，在专业世界中，倾向于修改不同的参与者之间的沟通，特别是

Relationships between the enterprise and its clients,企业与客户之间的关系，

The internal functioning of the enterprise,including enterprise-employee relationships,企业内部运作，包括企业员工关系，

The relationship of the enterprise with its different partners and suppliers.企业与其不同的合作伙伴和供应商的关系。

E-business,therefore,is a term used to describe businesses run on the internet,or utilizing internet technologies to improve the productivity or profitability of a business.In a more general sense,the term may be used to describe any form of electronic business,that is to say,any business which utilizes a computer.This usage is somewhat archaic,however,and in most contests e-business refers exclusively to internet businesses.因此，电子商务是一个术语，用来描述在互联网上运行的企业，或利用互联网技术，以提高企业的生产力或盈利能力。从更一般的意义上说，这个词可以用来描述任何形式的电子商务，也就是说，任何利用计算机的商业。这种用法有些陈旧，然而，在大多数竞争中，电子商务是指专门为互联网企业。

The most common implementation of e-business is as an additional,or in some cases primary storefront.By selling products and services online,an e-business is able to reach a much wider consumer base than any traditional brick-and-mortar store could ever hope for.This function of e-business is referred to as e-commerce, and the terms are occasionally used interchangeably.电子商务最常见的实现作为一个额外的，或在某些情况下主要店面。通过网上销售产品和服务，电子商务是能够实现更广泛的消费基础比任何传统的砖和迫击炮商店可以永远希望。电子商务这一功能被称为电子商务，而条款有时交替使用。

An e-business may also use the internet to acquire wholesale products or supplies for inhouse production.This facet of e-business is sometimes referred to as e-procurement,and may offer businesses the opportunity to cut their costs dramatically. Even many e-businesses which operate without an electronic storefront now use e-procurement as a way to better track and

manage their purchasing.电子商务也可以利用互联网来获取产品或自行生产用品批发。这方面，电子商务是有时被称为电子采购，可以为企业提供机会削减成本急剧。甚至许多电子商务企业经营没有电子店面现在使用电子采购作为一个更好的方法来跟踪和管理他们的购买。

In addition to buying and selling products,e-business many also handle other traditional business aspects.The use of electronic chat as a form of technical and customer support is an excellent example of this.An e-business which uses chat to supplement its traditional phone support finds a system which saves incredible amounts of time while providing opportunities unavailable through traditional support.By using virtual computer systems,for example, technical support operators can remotely access a customer’s computer and assist them in correcting a problem.And with the download of a small program,all pertinent information about the hardware and software specifications for a user’s computer may be relayed to the support operator directly,without having to walk a customer through personally collecting the data.除了购买和销售产品外，电子商务也有许多其他传统的商业方面的问题。使用电子聊天作为一种形式的技术和客户支持是一个很好的例子。一种用聊天来补充其传统电话的电子商务系统，它可以节省大量的时间，同时为传统的支持提供机会。例如，通过使用虚拟计算机系统，技术支持运营商可以远程访问客户的计算机，并协助他们纠正一个问题。和下载的一个小程序，所有相关信息的硬件和软件规格为用户的计算机可以直接中继到支持运营商直接，而不必通过亲自收集的数据，以步行客户。

Using email and private websites as a method for dispensing internal memos and white sheets is another use of the internet by e-business.Rather than producing time-intensive and costly physical copies for each employee,a central server or email list can serve as an efficient method for distributing necessary information.使用电子邮件和私人网站作为分配内部备忘录和白色床单的方法是通过电子商务互联网的另一个用途。一个中央服务器或电子邮件列表，而不是为每个员工的时间密集和昂贵的物理副本，可以作为一种有效的方法分发所需的信息。

In the past few years,virtually all businesses have become,to some degree or another,an e-business.The pervasiveness of internet technology,readily available solutions,and the repeatedly demonstrated benefits of electronic technology have made e-business the obvious path.This trend continues with new technologies,such as internet-enabled cell phones and PDAs,and the trend of e-business saturation will most likely continue for some time.在过去的几年中，几乎所有的企业都成了某种程度上的电子商务。互联网技术的普及，现成的解决方案，并反复论证利电子技术使电子商务的

明显的路径。这种趋势将继续与新的技术，如上网功能的手机和掌上电脑，和电子商务的饱和的趋势很可能会持续一段时间。

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7．Dｏn’t ｓwｉm ｉn ｔhe riｖeｒ. It’ｓtoo Ａ. inｔeresｔing Ｂ. easy C. ｄｉfｆｉcuｌｔ D.dａngeｒou ｓ ８.The apｐlｅｓare very ｃheaｐ．I’ll soｍe. A. liｋe B．bring C．takｅ D. ｇivｅ 9.How ｍuｃｈｄid ｙoｕpay your new ｄrｅss？ A. wiｔh Ｂ. ｏn C.iｎD．for １0. Let’s see anｉｍａls iｎｔhｅｚoo this weekｅnd. A.That’s gｒeat. B. You are alｌｒiｇhｔ. Ｃ.That’s all riｇht．Ｄ.You are welcomｅ． 二、语音题:选出划线部分单词的读音与其它三项不同的一项（２0分) （)1、A、commｅrｃe Ｂ、hｏmepage C、eleｃtronｉc Ｄ、sｔock （)２、A、conveｎiｅｎt B、consumeｒC、cｏnnecｔiｏｎＤ、option （）３、A、ｂranｄB、imaginatｉoｎC、ｐlａtfｏｒｍD、locaｔioｎ （)４、A、ｗebｓite B、indeｘC、refer D、a ｃcesｓ（）5、Ａ、onlinｅＢ、click Ｃ、ｉtem Ｄ、ｐroｖidｅr （）６、Ａ、ｐoｐｕlaｒＢ、maｒｋeting C、sｍart D、caｒd

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电子支票electronic checks 电子货币electronic money 经常账户checking accounts 数据加密data encryption 客户认证client authentication 智能卡smart cards 计算机硬盘computer hard disks 银行部门banking sector 小额支付small value payment 5．网上购物流程the flow of shopping/purchasing online 迅速发展rapid growth/development 虚拟商店virtual stores/shops 产品规格specification 电子银行cyber bank 购物中心shopping center 在线付款payment online 确认订单confirmation of the order 总金额total amount 批号date code 6，最终产品finished goods 相关信息related information 产地the point of origin 运输与配送transport &services 国际供应链管理international supply chain management 预售服务pre-retailing services 军事策略military strategy 战时物资生产wartime material production 集中于centering on 战略物资补给strategic commodities supply

电子商务-电子商务专业英语-理论大纲

《电子商务专业英语》课程教学大纲 课程代码：040942002 课程英文名称：English for E-Commerce 课程总学时：32 讲课：32 实验：0上机：0 适用专业：电子商务 大纲编写（修订）时间：2017.6 一、大纲使用说明 （一）课程的地位及教学目标 本课程是电子商务专业的一门专业选修课程。适用于学习过“大学英语”课程的学生。本课程既是专业知识的学习又是英语的学习，具有双重意义。学生通过对有关本专业英语原著的学习，了解、熟悉本专业常用英语词汇及相关的语法和习惯表达方式；提高英语阅读能力，使外语达到实用的水平，能够从外文资料中获取知识，为工作和继续学习打好基础；通过本课程的学习，了解掌握一门专业知识。 （二）知识、能力及技能方面的基本要求 通过本课程的教学，使学生达到下列基本要求： 1、采用老师讲授和学生翻译相结合的方法，注意培养学生的自学能力。 2、专业阅读能力要求:能读懂中等难度的电子商务专业英语文章，了解作者的观点和态度。阅读速度为每分钟120—160个单词，理解准确率在75%以上。 3、专业写作能力要求：能够运用所学语言知识，写出符合电子商务惯例、格式规范的一般性商务报告等。要能够做到中心思想明确、结构合理、语言得体。 4、词汇要求：认知词汇达到8,000左右单词，熟练掌握其中约4,000个词。 5、综合素质要求：要求学生具有乐观、积极、向上的心理素质和勇于创新、不断更新自身知识体系的精神。 （三）实施说明 本课程注重培养学生的英语能力和英语水平，增强他们对于本专业的英语词汇的理解和运用能力。本课程是一个不断发展和完善的理论体系，按学时情况及学科发展可适当调整讲课内容并进行充实和完善。 （四）对先修课的要求 《大学英语》、《电子商务概论》 （五）对习题课、实践环节的要求 扩充知识点和本专业词汇量，新增本专业的经典阅读文章；增加用英语写小论文来回答相关专业知识问题。 任课教师认真执行实践环节中课时计划。课堂上尽量培养学生的英文口语表达能力,锻炼学生的用英文写小论文的能力; （六）课程考核方式 1.考核方式：考查 2.考查目标：考核学生对于电子商务专业英语知识的掌握情况。 3.成绩构成： 总成绩由二部分构成，总成绩=专业论文翻译或大论文成绩+平时成绩。其中，专业论文翻译或大论文成绩占40-60%，平时考核（包括平时出勤、作业、小测验、提问等）占40-60%，教师可酌情考虑。课程的成绩可以采用百分制整数形式，也可采用优良制形式。

电子商务英语期末考试试题

湖北*******学院电子商务英语期末考试试卷 （所有答题内容请写在答题纸上并标明题号，写在试卷上无效） 一、请将下列术语翻译成英文（每小题1分，共11分） 1.信息产品 2.免费运输 3.主页 4.电子邮件 5.降低成本 6.拍卖网站 7.客户需求 8.原材料 9.信用卡 10.商业模式 11.银行账户 二、请将下列术语翻译成中文（每小题1分，共11分） 1.B2B website 2.Internet Marketing 3.electronic payment 4.shipping cost 5.small and medium-sized firms 6.long-term 7.e-cash 8.search engine 9.develop a website： 10.second-hand market 11.logistics service 三、单项选择题（每题2分，共10分） 1.The faster the shipping, the the price.

A. lower B. higher C. common D. quicker 2.How to the limited resources became one heated issue in this international conference. A. exploit B. deploy C. expend D. utilize https://www.wendangku.net/doc/242753892.html,e as______ as possible. A. earlier B. more early C. early D. earliest 4.Prior ______ his departure, he addressed a letter to his daughter. A. to B. of C. in D. from 5.Letters about products and services which you haven?t asked for and probably don?t want are call mail. A. waste B. junk C. rubbish D. useless 四、完形填空（在下列课文片段中填入遗漏的词，首字母已给出，每空2分，共12分） Businesses can gain many potential benefits from engaging in electronic commerce. e-Commerce can reduce the c 1 （成本）of purchases, lower sales and m 2 (营销) costs and b 3 （改善）the customer service. However, businesses are not the only beneficiaries of e-Commerce. C 4 （消费者）may also reap benefits. They can receive increased choice of vendor and p （产品）, convenience from shopping at home or office, greater amounts of I 5 (信息) that can be accessed on demand and more competitive p 6 （价格）and increased price comparison capabilities. 五、请在空格内填入单词的适当形式（每题2分，共10分） 1.Our office is____ ____（locate）at the end of the road. 2.Searching by keyword is the most common method of ____ ____（use）a search engine. 3. The factory is carrying out a series technological reforms in order to __ __(reduce) the cost of production. 4. From the customer?s point of view, (ship) costs are a major concern. 5. The focus of banner (advertise) was often on traffic quantity and not traffic quality. 六、将下列句子译成中文（每题3分，共18分） 1.Online shopping is becoming more and more popular in China.

电子商务英语教案

Unit 1 E-Business Basics Words and Expressions: 1、Sophisticated：非常复杂精密或尖端的 2、Navigation：航海，航空，导航，领航，航行 3、Non-linear：非线性的 4、Chronologically：按年代顺序排列地 5、Facilitate：使容易，使便利；推动，帮助，促进 6、Indigenous：本土的 7、Instantaneous：瞬间的，即刻的，即时的 8、Assess：估定，评定 9、Promote：促进，发扬，提升，提拨，晋升为 10、Implement ：工具，器具；贯彻，实现 11、Leverage ：杠杆作用；易债经营 Sentences: 1、You will be able to text your own e-business readiness and learn where to go for more information on getting started with e-business. 据此可以检验自己是否为开展电子商务准备就绪，以及从何处获取更多相关信息。 2、E-Business is about utilizing Internet technologies —such as simple e-mail ,online banking solutions ,websites ,and more

sophisticated applications such as wed—based customer relationship management solutions-to provide superior customer service ,streamline business processes,increase sales and reduce costs. 电子商务是利用互联网技术——如简单的电子邮件、在线银行解决方案、网站，以及更为复杂的解决基于网络的客户关系管理等问题的应用软件——来提供优良的客户服务、流线型业务流程，以及降低成本、增加销售。 3、A search engine is a website whose primary purpose is to provide a search function for gathering and reporting information available on the Internet. 搜索引擎是一个网站，它最初的目的是为收集和发布互联网上可用的信息提供一种搜索功能。 4、It gives you the ability to interact with your clients and customers in new ways ,putting power in the hands of the buyer ,giving your clients or customers more choice than they have ever had before. 它还能使你以一种新的方式同顾客和客户互相交流，即将权利转交给买主，给你的顾客和客户前所未有的多重选择。 5、The internet is a valuable research tool and ,as a readily accessible information medium ,its ability to allow you to remain competitive in your industry should not be under-estimated.

电子商务英语-术语

五．术语 Access to the interner访问因特网Act as充当… Accordig to根据，按照 Account for 说明（原因，理由） A fraction of…的一小部分 Aim at 针对，以…为目标 Aka又叫做 A list of …的一览表 All the time 始终 Alt替代文本标签 Align with与……一致 A myriad of大量的 Amount to 共计 https://www.wendangku.net/doc/242753892.html,亚马逊网上商城 Apply to 适用于 API应用程序接口 Apart from除*之外 A range of一系列的 As well也，还有 As needed根据需要 As apposed to与…对照之下 As follows如下 ASP:应用服务提供者 Attempt to尝试，企图 At the speed of 以*的速度 At all times 总是，一直 At ease放松 At the expense of以…为代价 At risk有危险 Attend to 处理 A tall order很难实现的要求Auction site拍卖网站 Automated reports自动生成的报告A variety of种种 Be concerned about担忧，关心 Be out of sth卖光，没有 Be aware of注意，察觉 Be immune from不受…的影响 Be restricted to局限于 Be concerned with关注 Bid on投标，出价 Boil down to 煮浓成 https://www.wendangku.net/doc/242753892.html,布公司Break into打入，进入 Break out 突然开始 business plan商业计划 Build buzz 制造热点 Businesses run on the internet 在因特网上运营的企业 Business-to-business(B2B)企业对企业的电子商务 Business-proven system业务检验系统 By means of通过，依靠 B2C企业对消费者的电子商务 B2E企业对员工的电子商务 B2ME企业对移动员工的电子商务 Cater for满足，迎合 Cater to sb迎合 Case study个案研究 Catch on 理解，弄明白 Call for需要，要求 Cell phones手机 CEO首席执行官 Click-and-mortar companies网络+实体店形式的公司 Client客户应用程序 Collaborative commerce协作商务，合作商业 CMS客户管理系统 Consist of由*组成 Come up with想出，提出 Consistent with与*相一致的 Country-specific domain国家代码域名Come into being开始存在，形成 Come along 出现 Considering that考虑到 Concentrate on专心于 Cope with应对，对付 Customer self-service客户自助服务Customer base客户群 Customized software定制软件 Customer support用户支持 Cross-ownership交叉持股，想互持股Day by day 一天一天地 Database management systems数据库管理系统 Data mining数据挖掘