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浅谈美国总统的演讲——演讲稿很关键

浅谈美国总统的演讲——演讲稿很关键
浅谈美国总统的演讲——演讲稿很关键

浅谈美国总统的演讲——演讲稿很关键

演讲,是一种语言艺术,是推动人类进步的力量。演讲,更是推动人们事业进步的阶梯,对于领导者尤其如此,领导者能否稳定全局、纵横捭阖在某种程度上也取决于其演讲能否笼络人心,能否鼓舞士气。纵观美国总统大选,演讲可谓是得票的关键,胜利者往往能够睿智的传达最精准的信息一语中的的切中选民的心理防线的要害。而成功的演讲必定离不开成功的演讲稿。演讲稿是演讲的基础,是骨骼,是人们透过表面的语言希望看到的实质内核。

美国的政客包括总统大都有自己的撰稿班子,他们或公开或隐蔽,被称为“影子写手”,总统的稿子往往要经班底内部多次检阅并承交总统批阅决定,由此可见美国演讲稿在各届美国总统的魅力演讲中扮演着多么举足轻重的角色!以美国第43任总统小布什为例,他在公众眼里是略输文采的总统,但其稿班底创造出的优秀演讲稿无疑很好的弥补了这一缺陷,使得小布什的演讲得到广泛好评。“布什讲格森的话要比讲自己的话更好。”一名演讲稿撰写专家评论说。

小布什十分注重演讲稿的质量,可谓是字斟句酌。布什发表演讲的流程一般是:确定题目,写作组交初稿,修改初稿,揣摩演练,最后是发表演讲。演讲稿必须选择准确的词汇体现出总统的立场,确保每个词都能最大程度地体现总统的立场、态度,吸引更多的听众。通常会有专门领域的官员参与演讲稿写作,比如环境保护专家或者武器专家等。国防部长拉姆斯菲尔德、国务卿鲍威尔、国家安全事务顾问赖斯等也会对布什的演讲稿提出各种建议。写作组的任务是以一种“清楚、简明和有说服力”的方式精心构思起草总统的所有公开讲话,包括论据、论点和最重要的国情咨文。小布什十分注重演讲稿的细节,这也是其演讲稿的技巧性和演讲的特殊生命力所在。例如,加拿大《环球邮报》在一篇文章中详细介绍了布什对其写作班子的严格要求:“避免形容词”;不要用“但是”,而要用“和”,因为这样更能吸引妇女;尽量用单音节词,句子不要太长,要能一口气读完;要援引《圣经》中的词句,要有鲜明的道德立场;演讲要有节奏和旋律变化等等。布什在2003年1月28日的《国情咨文》甚至是经过了数百遍的修改润色之后的产物。

正是由于小布什在演讲稿上的精益求精,使得他的演讲独具风格,与以前的总统有着明显的不同,除了拥有优秀的演讲术之外,他喜欢用短小精炼的词语,而且总喜欢在演讲中包涵一种道德主题,提出黑白分明的选择。比如,“不支持反恐战争就是在支持恐怖分子”,“要么与我们一道,要么与恐怖分子一道。”布什演讲的另一特点是,将原来在戏剧或者电影中的词汇用到总统演讲稿中。自从“9·11”恐怖袭击发生以来,布什多次使用“卑鄙

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从布什的例子可见演讲稿在演讲中发挥的作用是不可小视的,有一篇好的演讲稿,在一定意义上就为演讲成功奠定了基础。现在全国各种层次和类型的演讲比赛,与其说是演讲员比赛,倒不如说是演讲稿的较量。因为现在人们的演讲技巧,包括语言、形体、动作、服装等都十分接近,在演讲比赛中,特别是高规格、高级别的演讲大赛中演讲稿的好坏,就起着举足轻重的地位。也就是说:低层次的演讲比赛比的是嘴巴皮子,高层次的演讲比赛比的是脑袋瓜子,这个脑袋瓜子就是智慧。而演讲稿就是智慧的结晶。任何一名演讲者都希望自己演讲能获得成功,而获得成功的前提,就是要有一篇具有真情实感的、真知灼见的精彩的优秀的演讲稿。所以说学习演讲稿的写作技巧和掌握演讲稿的修改方法是至关重要的。

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从历届美国总统就职演说辞中探讨排比在演说词中的使用

摘要:就职演说作为一种特殊的演讲形势,很好的诠释了演说词的深远意义和广泛影响力。本文以美国历届总统就职演说辞为研究对象,对排比的大量使用进行分析,旨在揭示排比修辞法在演讲文体中的巨大作用。排比的使用能给演讲者带来恢弘的气势,使演说的逻辑更加清晰,同时也增强了演说者的感召力,增强了读者和听众对演说词的深刻理解。 关键词:就职演说词;演讲;排比 公众演讲作为一种极为特殊的问题,既不同于日常谈话,也不同于小说、戏剧、诗歌等文学体裁。由于其都是在非常正式的场合,由特定的演讲者直接面向广大听众进行的旨在激起群众的热情,获得听众的支持和认可的一种社会活动,因此使其兼备口语和书面语俩种文体的语言特点同时,有着显著地差异。它扬口语浅显易懂之长,弃口语松散杂乱之短;既保留了书面语庄重文雅之风,又不失口语生动感人之韵,使人听来感到铿锵悦耳,感情充沛,极富感染力和号召力。 美国总统的就职演说是一种在特定场合下的演说。现场听众可达百万之众,并且向国内外进行现场直播。美国民众及世界各国总是对新总统有着无限期待,总统治国理想,对国家所面临的困难和挑战的分析,施政纲领的宣布以及如何实现民众的希望都通过这一就职演讲传达出来。据各大媒体的调查表明,大多数美国民众对美国新当选的总统奥巴马于2009年1月20日做出的就职演说感到满意和非常满意。由此可见,一次演讲所承担的使命以及其所能达到的效果非同凡响。本文以美国历届总统就职演说辞为语料,以排比修辞法的使用为基点进行简要的分析,揭示排比在演讲词中的巨大作用以及其所带来的恢弘气势、清晰地说理与强大的感召力,以增强读者对排比法的深刻理解。 排比(parallelism)是一种修辞手法,它是利用三个或三个以上意义相关或相近,结构相同或相似和语气相同的词组(主谓/动宾)或句子并排,达到一种加强语势的效果。Parallelism:Similarity of construction of adjacent word groups equivalent,complementary,or antithetic in sense esp.for rhetorical effect or rhythm;reiteration in similar phrases (Webster’s Third New International Dictionary of The English Language Unabridged1986).这种结构的大量运用,使得演讲在句法结构上更加工整,在语篇上更具气势,在感情上更具有感染力。在诸多的美国总统中,每一位总统的就职演说词,都依据各自不同的政治目的,而或多或少的使用到了排比的修辞方法,以下则是笔者从美国历任总统的演说中例选出的经典排比句式。 例1.托马斯.杰斐逊在建国之初,国家建设时期的就职演讲中,排比句的使用感召了国民对进国家建设的热衷,鼓舞了民众士气。 Let us,then,fellow-citizens,unite with one heart and one mind.Let us restore to social intercourse that harmony and affection without which liberty and even life itself are but dreary things.And let us reflect that,having banished from our land that religious intolerance under which mankind so long bled and suffered,we have yet gained little if we countenance a political intolerance as despotic,as wicked,and capable of as bitter and bloody persecutions……Let us,then,with courage and confidence pursue our own Federal and Republican principles, our attachment to union and representative government. 公民们,让我们同心同德地团结起来。让我们在社会交往中和睦如初、恢复友爱,如果没有这些,自由,甚至生活本身都会索然寡味,让我们再想一想,我们已经将长期以来造成人类流血、受苦的宗教信仰上的不宽容现象逐出国上,如果我们鼓励某种政治上的不宽容,其专演、邪恶和可能造成的残酷、血腥迫害均与此相仿,那么我们必将无所收获。……因此,让我们以勇气和信心,迫求我们自己的联邦与共和原则,拥戴联邦与代议制政府。 四个Let us…平行排列,从团结到和睦如初,到想一想,最后到以勇气和欣欣追求共和原则,把团结置于首位,加强了感情联络,产生了强烈的感召力。 例2.在维护祖国统一的美国内战时期,林肯于1861年三月四日就职演说中通过排比的句式使用表现其坚定的反对国家分裂、维护国家统一的立场和信念,给我们留下了极其深刻的影响。 It was formed,in fact,by the Articles of Association in 1774.It was matured and continued by the Declaration of Independence in1776.It was further matured,and the faith of all the then thirteen States…… 在三个平行结构的被动句式排比中,强调了联邦条款之于美国联邦的重要性,突出了国家宪法高于一切,人民的利益是以宪法为保障,一切组织和团体行为都要以宪法为依据,因而突出团结高于一切。 例3.在经济大危机施虐全球的30年代,富兰克林·罗斯福于新政改革时期所做的就职演说中,排比的使用加强了人们复苏经济的信心;他在就职演说中大量的使用排比以呼吁美国人摆脱恐惧心理,迅速行动起来应付危机。 The task can be helped by definite efforts to raise…It can be helped by preventing realistically the…It can be helped by 从历届美国总统就职演说辞中探讨 排比在演说词中的使用 贲延青 147

英语演讲稿-美国总统林肯

I am honored to be with you today for your commencement from one of the finest universities in the world. Truth be told, I never graduated from college. And this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories. 今天,我很荣幸能和你们一起参加毕业典礼,斯坦福大学是世界上最好的大学之一。说实话,(虽然)我从来没有从大学中毕业,但今天是我生命中离大学毕业最近的一天了。今天我想向你们讲述我生活中的三个故事。不说大道理,就是三个故事而已。 The first story is about connecting the dots. 第一个故事是关于如何把生命中的点点滴滴串连起来。 I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out? 我在里德学院读了六个月之后就退学了,但是在十八个月以后,我还经常去学校。我为什么要退学呢? It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do

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