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外贸邮件技巧之:让客户一定回复你

外贸邮件技巧之:让客户一定回复你
外贸邮件技巧之:让客户一定回复你

发邮件,是每个一个外贸人员最基本也是最基础的工作,从你一入门开

始,这个工作就伴随着你。相信很多从事外贸的朋友都有过邮件回复率太低的苦恼。下面教你一招如何让客户一定回复你。

邮件内文:

To:

客户公司名称

Attn:

客户人名

Re:

客户求购的产品名称

We are pleased to get to konw that you are presently on the

market for (ProductsName),andaspecializedmanufacturerand exporterforthisproductinChina,wesincerelyhopeto establishbusinessrelationswithyouresteemed corporation.

Product:

Specification:

Packing:

Quantity:

as per yr requirement

Payment:

L/C sight

Shipment:

prompt

If the product we offered above is some different from what you requireactually,kindly inform us in detail,we will be pleased to re-offer you as per yractual requirements asap.

Pls note that theproduct pictures will be sent to you upon yr request,anda small sample couldalso be sent to you for yr finalcheckingif the priceisfinally acceptable.

To konw more about our corporation,kindly visit ourwebsite:

B.RGDS落款

Co:

Add:

Tel:

Fax:

E-mail:

几点说明:

1,邮件标题只能是客户求购的产品名称,而不要加其它的任何多余语言,这样,客户打开你邮件的可能性一般可达到100%;

2,开头语简洁带过证明你是专业而老练的商人,可立即拉近与客户的距离,而对商人来说过多的寒喧实在是多余;不少人喜欢一开始就说从何得知该客户的,我们建议你,一般情况下最好不用提,客户在那里发布求购信息,客户自己知道,多说多余,不过,如是本网线下转发给你的外商询盘,加一句话也无妨;

3,开头语特忌讳主动过多介绍自己,因为会给人一种推销的感觉,给人的第一感觉就不好,事实上,没有几个客户会有耐心来阅读你的长篇介绍的,不

主动过多介绍自己将一定反而会给客户一种很自信、很专业的印象,这种印象对你来说是非常重要的;那么,“过多”的标准是什么呢?我们认为,介绍性语言超过两句即是“过多”!

4,简洁开头后,你必须立即进入正文,即报价,因为客户最关心的无非是产品规格与价格而已,你如不能提供客户想要的东西,客户回你干吗?立即进入报价,证明你是专业做该行的,你是有诚意、实实在在想做生意的,大家的时间都很宝贵,都不想浪费时间,特别是欧美商人更是如此;有人说,客户询盘中规格说的不全,无法报价,事实上,没有那个外商会在询盘中一次就把要求说完的,你可估摸着试探性报,报错了没关系,这只是证明你是专业的、多年做该行的,如所报的规格与客户所要的不符,客户一般会很快回复你并详细告诉你他所需产品的具体要求的;有人总喜欢第一次联系客户时就问东问西的,有些国家的客户(如印度、韩国)可能会耐心回你,但对大多数欧美客商(如美国)来说,他们一般是不会回复该类邮件的。

5,所报的价必须是实价,必须与现有的市场行情相吻合,价太低,客户知道你不是做该行,不会理你;价太高也会吓跑客户,客户也不会回你,所以,切勿乱报价,应了解清楚了、多比较后再报,对新产品、对外贸公司来说这点尤其重要;

6,第一次联系客户时,除非客户在询盘中提出,最好不要主动附上图片,以免被删或被国外反垃圾邮件软件拦截;

乙与客户第一次联系最好用HOTMAIL邮箱,或在邮件中另附上你的HOTMAIL 邮箱,因为垃圾邮件泛滥的原因,中国越来越多的邮件服务器被国外打入黑名单,你发的邮件可能最终进不了客户的邮箱,或客户回你的邮件你也收不到,这种情况已越来越严重,而用HOTMAIL邮箱一般不会有这方面的问题;8,强烈建议:

如你不能报出有一定竟争力的价格,请最好不要联系客户,既然报不了价自然就成不了,不仅客户很可能不会理你,你又何必浪费你及外商宝贵的工作时间呢?对外贸公司来说,何不在货源上多下点功夫,效果一定好很多!

2. 如何让客户回复邮件10步走

1. 客户不回邮件? 作为一名新手,客户不回你的邮件,会受打击。做为有经验的业务,客户太多,一个个的跟进,费神,累人。 刚给客户报价了之后一定要做到勤跟进。在第一个月最好能够跟进到十次以上,后续就客户情况可以放缓步伐了。 报完价后第一件事情就是询问客户对于我们报价的看法,评价,并且要问几次。很多人都知道,有一部分客户在这个时候就会给你回复了的。 一.询问客户对报价的看法 Dear xxx, Hope everything goes well with you! Have you kindly checked my offer? Hope they are workable for your market! It is regret that I haven't received any information from your side. May I have your idea about our offer? We will try to satisfy you upon receipt of your reply. If there is anything we can do for you, we shall be more than pleased to do so. Hope we can build good cooperation with you and your company. Best regards 二.追问客户的评价,求回复 Dear xx How are you recently? Several days no news from you have you got my enquiry for xxxx? Fully understand that you are too busy to reply us. But we are still await for your comments. We need your feedback to go ahead. Thank you in advance. Many thanks and best regards.

外贸邮件常用语

知道对方: Via the canton fair held in April,we are pleased to get to know that you are presently on the market for cables. It’s great pleasure to see you in last canton fair, and know that you are in the market for cables,which just fall into our business scope. 去信目的: 感谢询价: Thank you for your inquiry dated 11th I’m glad that you’re interested in our products. 公司介绍: The stable supplies,the quality guarantee as well as the flexible ways doing business can be reached. 提供信息; I’m glad to send its information to you and hope that it will be helpful to you. We shall be glad to give you our lowest quotations upon the receipt of your detailed requirements.产品介绍: Product: Specification: Packing: 100m/roll or as per your requirement. Payment: L/C at sight or T/T (prepay 30%)

英文版公司简介常用语组.doc

为大家收集一些在外贸活动中, 非常实用的企业及公司介绍用到的词组。 NTN创业于 1918 年 3 月,公司创业初期主要从事轴承的研发、制造业务。 NTNCorporation was founded in March 1918, which was principally engaged in research, development and manufacture of bearing in the early stage. 随着事业的逐步扩大, NTN进行了股份制改制,公司主要从事轴承、等速万向节、精密机械 等的生产以及销售业务。 With evolution,most of NTN's effort has been changed into the manufacture and sales of bearings, Constant Velocity Joints (CVJ) and precision machinery since the Joint-stock reform in 1934. 中国电子进出口总公司( CEIEC)成立于 1980 年 4 月,是中国最早成立的全国性专业外贸公 司之一。经过30年的发展,业务范围涉及国际贸易、海外工程、防务电子、船舶业务、招 标业务、展览广告及现代物流等多个领域 China Electronics Import & Export Corp. (CEIEC) was established as a national foreign trader, with the approval of the State Council in Apr. 1980. After thirty years ’ operation,CEIEC has evolved into a comprehensive enterprise, extending its business scope of from international trade, to overseas engineering, tendering,ship business,defense electronics,exhibition service,and modern logistics. 公司具有国际贸易、国际工程承包、招标代理、展览广告等多种业务的甲级经营资质。截至 2009 年底,公司总资产达亿元人民币,实现销售收入亿元人民币。 CEIEC is honorably entitled to a number of A-grade quality certificates in contract of world bidding and trading, international engineering project, tendering, exhibition and advertisement. At the end of 2009, the company's total assets attained RMB billion; sales revenue reached RMB . 国际贸易是公司的传统主营业务。截至 2009 年底,累计进出口额达亿美元。公司是商务部

报价邮件这样写客户更满意(含模板)

Thanks so much for your inquiry...... Quotation: xx xx Delivery time: Packing: Payment: Looking forward to ...... Regards, Name 我想这样写邮件太normal了, 不容易抓到客户,可是又实在想不出别的太好的方法,比如,我有时也会针对客户的询盘, 尝试了很多款产品来报价。但很多时候就是直接报价了, 然后就石沉大海,我再跟踪询盘,隔段时间问问,问了好几次,就是没回复。 看到这个邮件,很多新人是否觉得很熟悉,因为自己曾经也是这么写的。那你是否要思考一下:我的报价邮件格式是否跟同行没什么差别,是否也意味着无法显示出自己的优势了,报价后总是石沉大海的你,是否反思:或者到了该改变的时候了。 本部分设定了隐藏,您已回复过了,以下是隐藏的内容 但该如何改变呢?漫无目的多次尝试,屡试不爽,客户总是没有回复严重挫折了新人的信心,这个时候,你是否扪心自问:你是否认真对待每一个询盘,是否每次都是统一的报价格式,随便发过去,抱着碰运气的心态,等待客户回复呢?最近有好几个新人私信给我说这事,其实此时你要调整心态,学会反思是好事,但不是三分热血,反思后要善于总结,并不断完善自己的报价模式才对,只想不做,那也无济于事。 所以,新人要调整心态,学会耐心分析每一个询盘,你的询盘真的多到能舍弃几个询盘?不舍得,那就认真对待。如何分析?换个角度或许柳暗花明,假如你是客户,你想得到的是什么样的报价?换句话说,哪种报价让你觉得满意?而报价邮件是报价最直接的载体,所以它给你往往是首当其冲的选择。 我们先来看看报价邮件,有些新人都没有这个概念,这个模糊的概念相当于跟进邮件,其实需要细分出来来定位准确点,有针对性来做更加容易,特别是很多新人会跟开发信混淆,开发信是业务员自主地把自己公司的产品、服务、优势等告知潜在的客户来争取客户的合作;而报价邮件更多的是指根据客户对某个产品的需求(很多时候是询盘)来回复报价信息,两者有阶段

外贸业务员如何写一封客户必回的邮件

邮件标题:客户求购的产品名称 邮件内文: To:客户公司名称 Attn:客户人名 Re:客户求购的产品名称 We are pleased to get to know that you are presently on the market for 产品名称,and as a specialized manufacturer and exporter for this product in China,we sincerely hope to establish business relations with your esteemed corporation. Herewith pls find our competitive offer as product:Specification:packinguantity:as per yr requirementPayment/C sightShipment:promptIf the product we offered above is some different from what you require actually,kindly inform us in detail,we will be pleased to re-offer you as per yr actual requirements note that the product pictures will be sent to you upon yr request,and a small sample could also be sent to you for yr final checking if the price is finally konw more about our corporation,kindly visit our website: kindly check and revert at yr 落款Co:Add:Tel:Fax:E-mail: 几点说明: 1、邮件标题只能是客户求购的产品名称,而不要加其它的任何多余语言,这样,客户打开你邮件的可能性一般可达到100%。 2、开头语简洁带过证明你是专业而老练的商人,可立即拉近与客户的距离,而对商人来说过多的寒喧实在是多余;不少人喜欢一开始就说从何得知该客户的,我们建议你,一般情况下最好不用提,客户在那里发布过求购信息,客户自己知道,多说多余,不过,如是本网线下转发给你的外商询盘,加一句话也无妨。 3、开头语特忌讳主动过多介绍自己,因为会给人一种推销的感觉,给人的第一感觉就不好,事实上,没有几个客户会有耐心来阅读你的长篇介绍的,不主动过多介绍自己将一定反而会给客户一种很自信、很专业的印象,这种印象对你来说是非常重要的;那么,“过多”的标准是什么呢我们认为,介绍性语言超过两句即是“过多”。 4、简洁开头后,你必须立即进入正文,即报价,因为客户最关心的无非是产品规格与价格而已,你如不能提供客户想要的东西,客户回你干吗立即进入报价,证明你是专业做该行的,你是有诚意、实实在在想做生意的,大家的时间都很宝贵,都不想浪费时间,特别是欧美商人更是如此;有人说,客户询盘中规格说的不全,无法报价,事实上,没有那个外商会在询盘中一次就把要求说完的,你可估摸着试探性报,报错了没关系,这只是证明你是专业的、多年做该行的,如所报的规格与客户所要的不符,客户一般会很快回复你并详细告诉你他所需产品的具体要求的;有人总喜欢第一次联系客户时就问东问西的,有些国家的客户(如印度、韩国)可能会耐心回你,但对大多数欧美客商(如美国)来说,他们一般是不会回复该类邮件的。

电子企业常用英语术语

电子公司常用英语术语一:常用术语 CMM Component module move 机动组件整合 CEM Contract Manufaction service 合约委托代工 IBSC Internet Business Solution Center 国际互联网应用中心 PCEG Personal Computer Enclosure group 个人计算机外设事业群(FOXTEQ)CCBG Connector&cable business group CPBG Competition business group ESBG Enterprise system business group 鸿富锦事业群 SABG system assembly business group 系统组装事业群 NWE Net Work Enclosure NSE Network system enclosure NSG Network system group NFE Network flexible enclosure Foxcavity = HZ = Hong Zhun 鸿准 Stamping tool shop I 冲模一厂 Stamping tool shop II 冲模二厂 Prototype workshop 样品中心 Steel factory 裁剪厂 PCE molding tooling workshop PCE塑模厂 Hua Nan test and measurement center 华南检测中心 MPE mobile phone enclosure MPE MBE mobile phone and notebook enclosure 明塑厂 MGE Alloy magnesium alloy enclosure 镁合金 Engineer standard 工标 Document center (database center)数据中心

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外贸常用英文缩写 QTY QUANTITY 数量 QTD QUOTED 引述,报价QL/TY QUALITY 质量,品质QR QUARTER 四分之一QSTN QUESTION 问题 QT QUART 夸脱 QUE QUOTE 报价QUOTN QUOTATION 报价单 R ARE 是 RCNT RECENT 最近RCVD;REC'D RECEIVED 收悉RECPT RECEIPT 收到,收据REF REFERENCE 参考RELATNS RELATIONS 关系 REP REPRESENTATIVE 代表REQRMTS REQUIREMENTS 要求 RGD REGISTERED 已登记,挂号RGDS REGARDS 此致 RGRT REGRET 遗憾,抱歉R.I. RE-INSURANCE 再保险REM REAM 令 RGDG REGARDING 关于 RM REMITTANCE 汇款 R.O. REMITTANCE ORDER 汇款委托书RPT REPEAT 重复 RQR REQUIRE 要求 R.S.V.P. REPONDEZ S'IL VOUS PLAIT 敬候函复R.Y.T. REPLYING TO YOUR TELEGRAM 回复贵电 S SHILLING 先令 S IS 是

$;D DOLLAR 美元 SB SOMEBODY 某人 S.C. SEE COPY 请阅副本SCHDL SCHEDULE 计划 S/D SIGHT DRAFT 即期汇票SDY SUNDRIES 杂货 SE SECURITIES 抵押品SEC SECRETARY 秘书SEPT SEPTEMBER 九月SGD SIGNED 已签署SHDB SHOULD BE 应该SHLB SHALL BE 将SHIPG SHIPPING 装船SHIPT SHIPMENT 船货SHIPD SHIPPED 已装船SYST SYSTEM 系统 S/N SHIPPING NOTE 装船通知SOC SOCIETY 社会,协会S.O.S. SAVE OUR SHIP 求救信号SPEC SPECIFICATION 规格 SQ SQUARE 平方SS;S.S. STEAMSHIP 轮船 ST STREET 街道 S.T. SHORT TON 短吨 STG STERLING 英国货币STAND STANDARD 标准STANDG STANDING 站立 STH SOMETHING 某事 STL STILL 仍然STOR STORAGE 仓库费STR STEAMER 轮船

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发完报价后1-2天没有回复-----跟进邮件1(确认是否收到),有条件的最好发完邮件后直接电话询问如果仍旧没有回复----一周后跟进邮件 2或者电话询问原因仍旧无回复,十天,半个月去邮件联系---跟进邮件 3 跟踪客户没必要非得要求形式,重要的是内容和跟进的点找准。 并非一定要死缠烂打,前提是让客户记住你,还能对你不厌烦;否则你就成了推销保险的了。跟进邮件 1 模板A Dear ***, Wish you have a nice day! May I ask whether you have received my quotation? Now I am sending it again, if you have any other ideas. Please feel free to contact me. We will do much better if you can give any advices to us. I am waiting for your reply ASAP. Best regards Winnie. 模板B Hope you are fine, my friend. I haven't received any information from your side. My last quotation email is attached to avoid you missing it. May I have your idea about our offer? We will try to satisfy you upon receipt of your reply. As we don't want to lost a good customer like you! If there is anything we can do for you, we shall be more than pleased to do so. Hope we can build good cooperation with you. 如果客人还没有回信,一周后再问客人不回信的原因. 不同的情况做不同的回复。有客户电话号码的,最好能电话询问。有很多情况是客户出差或者休假,也要看下当地近期有没有什么节日。 跟进邮件2 模板A Glad to contact you again! Have you kindly checked my offer? Hope they are workable for your market! Sorry that we still don't receive any information from you. Your any comment about our offer will be appreciated, including price, quality, service. No matter if it is positive answer, It will be great help for us to meet your requirement. Waiting for your reply soon! 模板B Wish everything well with you and your company ! We are in receipt of your letter dated Aug 10 , and as requested to expressed you 3 catalogues for our refrigeration goods . We hope they will reach you in due course and will help you to make selection. We send the quotation to you on Aug 11, any questions for our quotation. Hope to get your reply asap. Wish we will promote business as well as friendship! Best wishes ! Kevin 如果客户仍旧没有回复,并且电话也无法联系,有可能这个客户休长假,也很有可能客户找到了其他合适的供应商,或者是客户自己的订单没有谈妥。在之后的日子里, 不建议一直纠结原先的报价来问客户。可以把该客户作为潜在客户做维护,一个月或者两个月联系一次。可以就新设计问问客户的建议, 或者是发一些行业知识。重点是让客户记住你,知道你们公司是做什么产品的。同时又不会把你的邮件拉到垃圾箱去。如果客户之后有回复,也可以问问之前报价的情况。 跟进邮件3 Dear Sir, Good morning! Hope you have got a wonderful weekend! For several days no news from you. These days our new design of ceramic mug D-123 produced much favourable comment from European market. What do you think about it for your market? We will do much

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3. 跟踪客户 a. 报价发了没反应 Dear sir/ madam: Hope you still remember me , on (time), i sent you the quotation for (your products) (提醒对方记起你),well, you maybe busy ,i totally understand you didn't reply (善解人意,拉近关系)。i reviewed your website carefully, and have much interest to make a start for cooperation,(关注对方产品,表示合作愿望), to provide the best special service, could you pls tell me your requirement (quality , quantity ,delivery ) , so that we can do better.(为了提供更好服务,请提供我这些信息) Best Regards 如果上面的信发了还是没反应,可能就是价格过高了,客人懒得回了,为了验证猜测,过一两周,我会发给客人这样的邮件:Dear xxx :Our market department made a promote plan for some of our items, pls find the details in attachment (注意,其实附件没有任何文件)。 纯粹谈价格很难谈拢,因为在中国市场没有最低价,只有最好的性价比,没有哪家敢肯定自己的价格一直是保持最低的,除非他想破产。 所以首先判断自己的产品在同类产品中的质量在哪个档次,在同质量的产品中定价是不是偏高,你可以高,但是你高的没理由就是你的不对了,这里就要求业务员对产品的熟悉程度了,一般来说,做业务的不怎么懂技术,如果你刚好懂那么一点,而且有些技术参数还能说出个一二来,让客户相信你贵的有道理,问题就不大了。你自己都不知道自己为什么贵,老外凭什么买一样的东西要在你这多花钱啊。凡事换位思考,就容易解决了。温州人没几个会外语的,基本都是小学生,人家为什么手里拎个计算器生意做到全世界啊,一是天生有生意头脑,二是了解产品,自己卖的东西啥皮啥瓤,啥渠道啥价格,已经刻在脑子里了,他们脑细胞多半都是数字 在这里分享一封邮件应对价格高的,是我原来上司(一个荷兰人,目前在中国,自己开个外贸公司)构思的,我稍微加工了一下。 Hi xxx, Thank you for your reply. I understand that you received a quotation with a more competitive price than mine, however, I hope that you give me the opportunity to improve our price level. I visited your company’s website several times and I think we can be a very good match. Our high level of service will be very beneficial, which in combination with the high quality of our goods, will satisfy your customers needs. Can you please inform me which price will fit into your purchasing strategy for buying our products in China? I will do my upmost best to supply you with a very competitive quotation. I am looking for a long term cooperation and we are willing to invest in a startup. If you think the price level is acceptable for you, but maybe just not the lowest you can get, I still hope that you place a sample order with us . Our quality is very good. 样品单经过前面几步的工作,再加上时间的位移,总归会有那么几个客户谈到样品单的问题,能把样品单搞定,就离big order 更近一步了,当然如果你的样品是免费的,就另当别论了。到这一步,最常出的岔子就是,报价发过去,客人没有异议,选几款产品要你做样品pi, 做好了,发过去,客人就没反应了,眼看半熟的鸭子飞了,很是痛心,于是乎,隔三岔五发个邮件去催,结果还是单相思。 这种情况,如果催的太急了,客人会感觉,是不是你东西卖不出去了,好不容易逮到我,就要塞给我,适得其反,如果催的不急,又怕时间长了,节外生枝,客人找到更合适的供应商,所以尺度的把握很重要。我的做法是,给客人做了样品PI,给客人留一周左右的时间,因为

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full dress uniform 礼服制服 frock coat 双排扣常礼服 gown, robe 礼袍 tunic 长袍 overcoat 男式大衣 coat 女大衣 topcoat 夹大衣 fur coat 皮大衣 three-quarter coat 中长大衣 dust coat 风衣 mantle, cloak 斗篷 poncho 篷却(南美人的一种斗篷) sheepskin jacket 羊皮夹克 pelisse 皮上衣 jacket 短外衣夹克 anorak, duffel coat 带兜帽的夹克,带风帽的粗呢大衣hood 风帽 scarf, muffler 围巾 shawl 大披巾 knitted shawl 头巾,编织的头巾 fur stole 毛皮长围巾 muff 皮手筒 housecoat, dressing gown 晨衣 (美作:duster) short dressing gown 短晨衣

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外贸常用的缩略语大全 LOI Letter of Indemnity赔偿保证书(外贸) Letter of Intent 意向书 BCL银行资信证明(买方)BANK CAPABILITY LETTER 银行资信证明(Credibility Letter) 银行保函,银行安慰信:Bank comfort letter (BCL) 银行保函:Bank capability letter (BCL)Bank comport letter POF银行资金证明PROOF OF FUNDS CISS 全面进口监管计划COMPREHESIVE IMPORT SUPERVISION SCHEME 实施CISS的国家包括:安哥拉、阿根廷、玻利维亚、布基那法索、布隆迪、柬埔寨、喀麦隆、中非、刚果共和国、象牙海岸、厄瓜多尔、几内亚、肯尼亚、马拉维、马里、毛里塔尼亚、墨西哥、巴拉圭、秘鲁、菲律宾、卢旺达、塞内加尔、刚果民主共和国、赞比亚。 SGS是Societe Generale de Surveillance S.A.的简称,译为“通用公证行”。 SGS介入的目的是协助CISS国家对海关和(或)外汇管理系统的管理 CRF Clean Report of Finding 清洁报告书 CIQ China Inspection and Quarantine 中华人民共和国国家质量监督检验检疫总局 CHINA EXIT AND ENTRY INSPECTION AND QUARANTINE BUREAU 商检局 CCIC China Certification&Inspection(Group)Co.,Ltd.中国检验认证(集团)有限公司 P.B. Performance Bond 履约保证金 FCO与LOI是一个PROCEDURE中的两个环节,一般做大宗产品的采购,买家需要先填写LOI表明采购方面的内容,之后,卖方回复FCO,双方可签定正式合同,合同签定后,买家可开立一个暂不生效的信用证至卖方,卖方则通过银行将2%的履约保函P/B发至买方银行,之后信用证生效,双方按合同与信用证要求行事即可。

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