商务英语

regular hours 正常工作时间flexible hours 弹性工作时间

hot-desking 办公桌轮用making contacts 建立人脉关系

an impressive job title 一个显要的职衔 a pension 养老金

a good salary 可观的收入plan for disast有备无患

work experience 工作经验project manager 项目经理

working environment 工作氛围brainstorming rooms 头脑风暴室

sales and marketing 销售和市场营销部globai services 环球服务部

developing markets 市场开发部career goal 职业目标

reward and recognition scheme嘉奖制度set your limits规定限

get organised 安排有序parental leave 父母假，育儿假，照顾新生儿女假put pen to paper 签订协议two become one 合二为一

find the perfect partner 理想搭档don’t feel guilty勿感内疚

Be prepared to communicate and share credit and blame.要能够相互沟通，功过与共.

trade fair event 商品交易会Training and staff development培训和员工发展Flexible working hours 弹性工作时间Opportunities to travel 旅游机会Opportunities for promotion升职提拔的机会Days off 几天短假

Company car 公司配给的汽车Incumbent progamme 岗位培训课程Grow and maintain customer relationship发展和维持客户关系

Research and development and manufacturing研发和生产

solo trader独立法人，独立经销店partnership 合伙经营

franchise 连锁店特许经营start a business 创办企业

ask for permission 获得准许complain about a mistake 投诉一个错误confirm something is OK 确认某事request information 索要信息

offer information 提供信息cancel arrangements 取消安排request help 求助change a booking 改变预定empioyment news 就业新闻give notice 预先通知

take voluntary redundancy 自愿接受裁退

make redundant 裁员employment issue 就业问题

good communication 良好沟通potential problem 潜在的问题reasonable period 合理期限reasonable grounds 合理的理由

verbal warning 口头警告written warning 书面警告

disciplinary procedure 纪律程序unglamorous image乏味的形象

door-to-door work and cold calling挨家挨户的推销和进行不期而至的拜访

commercial director 销售总监email confirmation form 电子邮件确认表build trust建立信任ask clever questions 问恰当的问题

know your stuff了解你的产品be prepared to fail做好失败的准备scheduling and technical provision to clients

exceptional interpersonal skill 超强人际交往力open your mind 敞开心扉

sales executive 销售总监sales and advertising team 销售和总监能力sales argument 销售赔款commercial targets 商业目标

marketing representative 营销代表finance manager 财会经理

benefits and incentives 福利和奖励freelance 自由职业

1、To you, networking might mean attending a conference or trade fair event or meet new clients or partners. 对人们而言，建立关系网络也许不仅仅意味着通过参加会议或商品交易会等活动认识新客户或合作伙伴.

2、I'd got to a reasonably senior level and I wanted to help other people to maximise their potential. 我身处高管职位，希望能够帮助其他女性充分发挥她们的潜能

3、I saw your advert for the post of client services executive in yesterday’s newspaper and I would like to apply for the position.我昨天在报纸上看见你们客服服务主管职位的招牌广告，我想申请这个职位。

4、Following recent feedback on working hours,the head of human resources will give a presentation on Thursday 2 July at 4.30pm in the conference room.

5、I’m coming to the event next week called Lanuching your bu siness online.下周我将参加“创办网上公司”的活动。

6、We've reviewed your sales figures and they're not really up to the level we need.我们查看了你的销售数据达不到我们所期待的水平。

7、No one at his old factory was available to comment on how they would be replacing the six workers.就如何接管这六个员工的工作，厂方尚未作出任何评论。

8、The aim of this report is to assess whether Ms chuhova was unfairly dismissed and if the correct procedure was followed by her line manager.这报告的目的是评估察哈娃女士是否被不合理解聘以及她的部门经理是否遵循；额正确的程序。

9、Working type up their every thought and send off emails with tremendous inaccuracy or complete pointlessness .。员工们把每个想法打好字，要么错误百出，要么完全不考虑礼节。

10、Now I speak to customers every day in the buzz of a target-driven environment.it’s fantastic.现在我每天和顾客交谈，目标明确，充满激情。真是妙不可言。

11、Don’t misunderstand the custo mers.不要误解顾客的意思

12、Don’t overload people with details.

13、Salespeople are not necessarily born.销售人员不是天生的

三、数字翻译

16,000,000,000

——sixteen billion turnover

978,000,000

—— nine hundred and seventy-eight million finnal income

160——one hundred and sixty countries

55,000——fifty five thousand employees

?—— half of 55,000 in the USA

4 —— four division

6 —— six percent of revenue dedicated to research and development

5,000,000,000 —— five million dollars revenue in Europe

2,000,000,000 ——two billion dollars rest of world revenue

1906 ——nineteen oh six company founded

112,000,000,000 —— one hundred and twelve billion total market

五、作文

Work inpairs. Choose one of the way of working below and prepare a mini-presentation on the topic for the rest of the class.

A: WHAT IS IMPORTANT WHEN…?

Job-sharing

●Find someone you like.

●Organise and plan how you share the work.

●

●

Finding someone you like is the most important when you start a job-share. As job sharing is a way for two people to both fill one job,finding someone you like is very important for the success of the scheme. You may find one from your current workplace, or you may find one outside through all kinds of contacts.

Organising and planing how you share the work is also important. If it’s shared reponsibility, there is no division of duties but two people have to split the hours clearly to ensure that the work flows continuously. If it’s divided responsibility, each partner has to be clear about his own case—load or project to focus on during his working hours. If it’s unrelated responsibility, the partners have to learn what their separate tasks are in the same department, and each has to do his own share well.

Communication is another important factor to consider when you arrange the job-share,especially for shared responsibility. Partners have to communicate well so that jobs are done smoothly. Using email, voicemail messages, daily logs and notes are some techniques that help facilitate communication.

B: WHAT IS IMPORTANT WHEN…?

Working from home

●Set up an office space in the house.

●Plan your working hours and your breaks.

●

Seting up an office space in the house is important when working from home. This will give you a feel of being in the office and concentrate more on work. In this way, it will easy for you to differentiate between wrok time and private time and you will not be easily distracted.

it’s also important to plan your working hours and your breaks. Make it like in the office and set a timetable. But do not overwork yourself to make up for not being in the office every day. Make sure you have a break after you work for a few hours.

In addiction, to make working from home really successful, you should make sure colleagues and clients can reach you as though you are in the office. This may help a lot to guarantee the efficiency.

Part Two of the Speaking Test

(1)What is important when setting up your own business?

Prompts:

A good idea. Consider the market demand and target at potential customers.

Knowing your customers. Keep a file of them.

Adequate starting capital is also important.

(2) What is important when your business is a partnership?

Prompts:

Good relationship with the other person. Mutual trust and full co-operation can bring out creativity.

Both are willing to share responsibilities.

Timely communication and decision making .

(1) When setting up your own business, I think a good idea is very important. You should consider the market demand and target at potential customers. Under the guidance of the idea, you may cater for the urgent need of the customers, or solve the problems of the customers that other companies haven’t thought of. A good idea from the very beginning can avoid failure of a new company.

Besides I think knowing your custome rs is also important.. You ‘d better keep a file of your customers with names, age, profession and hobbies etc. Based on their personal information, you may guess the potential needs of the customers and inform them of your product lists at first time possible needs. Knowing your customers helps you to provide them with the information they need.

Apart from the two points, I think adequate starting capital is also important. Only when you have enough money, can you provide varieties of products with good quality; or you can provide good service which is important to attract customers to your

(2)When your business is a partnership, relationship with the other person is very important. A good relationship with mutual trust and full co-operation brings out the potentials, experience and creativity to the full degree. With good relationship, it is easy for you to communicate with each other and deal with any new issues in time.

Besides, it is also important that both are willing to share responsibilities. This will have direct impact on the success and failure of the business. With shared responsibilities, you can achieve your common objectives better and be strongly united against troubles and risks.

On top of that, timely communication and decision-making will also help to improve the running of a business with partnership.

六、作文memo

1、you are a manager at Lar Bonner. After a meeting with staff, the company has agreed to extend parental leave for fathers from two weeks to three weeks. Write a memo to all staff.

●refer to the previous meeting

●say when the news system will begin(25th September)

●remind staff that their manager need one month’s notice.

To: All staff

From: Tom

Date: 25th July

Subject: Parental leave

Further to our previous meeting, I am pleased to confirm that parental leave for fathers has been extended to three weeks. The new system will come into operation as from 25th September. May

I remind you that your managers will require one month’s notice.

2、Say what has happened and why

Anounce the r epreaentative’s visit

Say when and where his presentation will take place

Write 40-50 words only. Remember to include a To, From, Date and Subject line. To: All staff

From: Tom

Date: 1st October

Subject: resentation of new insurance policy

To offer staff a better health insurance scheme,

We are now working with a new insurance company. Please note therefore that a representative from this company will present the new staff policy on 9th October at 2pm in the conference room. All staff are welcome to attend.

WRITING An email

1、You are a sminar organiser. You want to check details for an event next week with your two assistants. Write an email to your staff. Write 40-50 words.

Say which rooms you have booked for the event.

Ask them to confirm the schedule with secutity.

Explain that one participant will be late.

From: XXX

Subject: Confirmation of seminar details

Date:XXX

To: Assistant seminar organiser

Please note that I have booked Room 101 and 102 for the seminar next week. I’d be grateful if you would now confirm this booking and the final schedule for the event with security. Also note that Mr singh will be one hour late on the Monday morning.

2、Dear [name]

Would you please send me details of the next health and safety training event? I’m aware that it is due in the near future.

Regards

[name]

2. Dear [name]

Thanks for reminding me. The training event takes place on the 3rd September from 9-5 in the conference rooms. Please inform all department managers and forward the attached documents which are to be read before the event.

Thanks

[name]

3.Dear Department Managers,

Would you all please note that the next health and safety training event takes place on the 3rd September from 9-5 in the conference rooms. As you know this is a legal requirement. Please also find attached documents which you should be familiar with before the event.

Thanks for your cooperation.

[name]

4. Dear [name]

Thanks for informing the managers. Unfortunately, the training event has been postponed. The reason is the trainer is unavailable. He has suggested the 23rd September, so can you let all managers know?

Sorry for the Inconvenience.

[name]

5.Dear Department Managers,

Following my previous email, I am writing to inform you of a change in date to the health and safety training event. Due to the unavailability of the trainer on the 3rd September, the event will now take place on the 23rd. All other details remain the same.

Apologies for any inconvenience caused.

[name]

2020商务英语专业大学排名一览表

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(完整word版)国开大学商务英语1-6答案

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商务英语中营销的常用词汇(H-M)

N Nabisco Biscuit 纳贝斯克饼干公司 national account management 全国性客户管 national market 国内市场 National Semiconductor 美国国家半导体公司 natural products 天然产品 NEC 日本电子 Nescafé雀巢咖啡 Nestlé雀巢 net sales 净销售额 network computer (NC) 网络计算机 new business selling 新业务销售 new buy 购入新产品 new entrants 新进入者 new markets 新市场 new materials 新材料 New Prod screening model 新普罗德筛选模型 new product lines 新产品线 new products 新产品 new-product development 新产品开发

new-product ideas 新产品创意 Newsweek 《新闻周刊》 new-task buying 全新采购 new-to-the-world products 世界性新产品 niche penetration strategy 壁龛/机会市场渗透战略 niche-market strategy 壁龛市场战略 Nike 耐克 Nissan 尼桑 no-brand brand name 无品牌的品牌名称 no-frills product 无虚饰产品 noise in communication system 传播系统中的噪音 non-financial rewards 非物质性奖励措施 non-probability sampling 非概率抽样 non-profit organization 非盈利组织 non-store retailing 无店铺零售业 number of stockouts 迟滞数目 O object-and-task method of promotion budgeting 目标-任务促销预算法 objectives and strategy area audit 目标与战略领域的审计

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商务英语专业市场营销探讨

商务英语专业市场营销探讨 近年来，商务英语专业在我国蓬勃发展，但教材的开发却相应滞后。市场营销作为商务英语专业的核心基础课程之一，在教材的选择上仍存在一定的盲目性和随意性。本文在分析我国商务英语专业市场营销课程的教材现状之后，对该课程教材的开发和建设提供了一些建议。 一、引言 随着我国经济的迅猛发展和全球化，社会对既精通英语又熟悉商务知识的人才需求量越来越大。商务英语专业以其高度的市场导向和对应用型、复合型人才的培养，越来越受到学生、学校和用人单位的欢迎。因此，商务英语专业在我国蓬勃发展，对其人才培养模式的探讨也越来越多，已逐渐发展成一门独立学科。 在商务英语专业人才的培养目标中，学生除了具有扎实的英语基本功、宽阔的国际化视野之外，还应具备合理的国际商务知识与技能，从而能在国际环境中用英语从事商务、经贸.管理、金融、外事等工作。而营销作为企业的基本活动之一，在企业的生存和发展中起着至关重要的作用。加上近年来企业对营销人才的大量需求，几乎所有的商务英语专业都开设了市场营销课程，市场营销作为商务英语专业的一门核心基础课程的地位也得以确立。但是，相对于商务英语

专业的迅速发展，教材的开发却处于滞后状态。本文在分析我国商务英语专业市场营销课程的教材现状之后，对该课程教材的开发和建设提供一些建议。 二、教材建设的现状 目前，商务英语专业在全国尚未全面开展专业课程教学，缺乏全国统一的教材和教学大纲。教材的选定工作往往由任课教师承担，存在一定的盲目性和随意性，从而制约了教学的效果。 商务英语专业的教师应该是复合型教师，不仅能用熟练的英语进行教学，并且接受过系统的商科训练。在课堂上，教师应当用英语讲授营销学的基本原理和相关知识，帮助学生用英语分析和解决营销的实际问题。因此，采用中文教材的做法不符合商英专业的培养目标，往往不被采用。另外，中文教科书是为商科专业的学生编写，学时更长，内容更深入，对学生的实践能力提出了更高的要求。对于商务英语专业的学生来说，要在相对短的时间内提高英语水平并像商科专业的学生一样掌握同等的专业知识，这样的教学目标是难以企及的。由于教学目标和对象的不同，市场营销课程的教材应不同于商科专业该课程的教材。 另一类市场营销教材属于专门用途英语教材，它的内容取材于原版教材或从网上下载材料xx，以专题的形式讲授营销知识，但仍偏重语言的学习，如术语的翻译、语言分析、