SWOT.MOC
Wal Mart SWOT ANAYSIS
（百货超市类）MOC1
1.strengths:wal mart is a powerful retail brand.It has a reputation for value for money ,convenience and a wide range of products all in one store.
优势：沃尔玛是一个强有力的零售企业。他以金钱，便利和大规模的产品聚集在一个商店里而闻名。
2.weaknesses:wal mart is the world’s largest grocery retailer and control of its empire,despite its IT advantages,could leave it weak in some areas due to the huge span of control.
劣势：沃尔玛是世界最大的杂货零售商和控制者他的帝国，由于巨大的控制流转IT的便利在某些领域越弱了他。
3.opportunities:To take over,merge with,or form strategic alliances with other global retailers,focusing on specific markets such as Europe or the greater China Region.
机会：与全球的其他零售商兼并，联合形成战略联盟，开发特殊的市场，比如：欧洲或者大中华区。
4.threats:Being number one means that you a target of competition,locally and globally.
威胁：作为老大意味着你是当地和全球的竞争的靶子。
Starbucks SWOT Analysis
(饮料类)
1.strengths:Starbucks company is a very profitable organisation.
优势：星巴克是一个非常盈利的组织。
2.weaknesses:Starbucks has a reputation for not investing in new product development.
劣势：星巴克有一个名声，不向新产品的发展投资。
3.opportunities:new products and services can be retailed in their cafes.
机会：新产品和服务可以在咖啡吧里零售。
4.threats:Starbucks are exposed to rises in the cost of coffee and dairy products.
威胁：星巴克被批露咖啡和日常产品成本的上升。
Nike SWOT analysis
(服装类)
1. strengths: :Nike is a very competitive organisation.Its CEO often says that business is war without bullets.
优势：耐克是一家非常有竞争力的组织。他的CEO 经常说，商业是一个没有硝烟的战争。
2.weaknesses:the organnisation does have a diversified range of sports products.
劣势：耐克只在运动产品上多样化。
3.opportunities:product development offers Nike many opportunities.
机会：产品发展提供给耐克许多机会。
4.threats: Nike is exposed to the international nature of trade.
耐克被批露国际交易垄断的本性。
Key determinants of quality
主要因素的质量MOC2
Policy policy policy
政策
Procedure procedure procedure proceture procedure
程序insttruction
指令
Diagram of risk management process
风险管理过程图
Establish the context
建立背景
Identify risks
识别风险
Analyse risks
分析风险
Evaluate risks
评估风险
Treat risks
处理风险
Communicate and consult monitor and review 交流与咨询监控与反馈
Organisational hierarchical chart
组织层次图
Defence force company
防御力公司
General
上将
ColonelA上校A ColonelB上校B
CaptainA 上尉A CaptainB CaptainC
SergeantA SergeantB中士B
PrivateA PrivateB二等兵B