动漫产业介绍(英语)

Hello everyone, today my topic is animation industry, which is regarded as industry with a great development in 21 century It is the core of the "creative", with animation, comics, newspapers, movies, television, audio and video products, stage plays with based on moder n information dissemination technology means of direct product development, production, publishing, broadcasting, performance and sales

Animation industry is the cornerstone industry in many developed countries. Animation has become Japan's third-largest industry, accounting for more than a dozen percentage points from GD

As a matter of economics, the success of the Japanese animation industry should be attributed to its highly developed industrial chain. In Japan, the cartoon is the basic of animation industry operation. Through the choice of the market, the potential cartoon will be processed into animation. Industry chain enters the "animation" phase. At the same time, a variety of peripheral industries which in connection with animation also appear together and form overwhelming propagate trend. Then the hot animation will make “Theater Edition”. In addition, popular animation may also be made into games, toys, clothing, stationery, etc.,to enhance the added value of animation products.

The second reason why Japanese animation industry can succeed is the broad domestic market. The Japanese people love cartoons very much, and there are a lot of cartoonists engaged in cartoon production.

The third major reason for the success of Japanese animation industry is the strategic choice of internationalization. The Japanese animation products try to expand its international market from its output. According to estimates, about 60% of the sales in the international animation are made in Japan.

Another important reason for Japanese animation industry’s success is the strong support of the government. Japanese government give Japanese animation industry support policies and give great help in the organization and funding.

But only to understand the development of the Japanese animation industry is not enough, the key lies in the Chinese animation industry's reflection and reference. China should learn from Japan, such as improving the animation industry chain and developing more animation talents. Meanwhile, Chinese animation development should have a more far-reaching positioning to explore the market further and develop the quality of the audience.

In a word, the development of animation industry has great potential and Chinese animation industry has a good prospect.

Thank you for listening.

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