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商务英语

商务英语
商务英语

第一章

job-share:V. 分担工作N.工作分担制(job-sharing)

Bosses should consider requests for flexible working from employees with children under six.有6岁以下孩子的员工,可能会希望(实行)弹性工作制,(对此需求)当老板的应充分予以考虑

embrace the benefits要欣然想到他所带来的好处

Always discuss the worst-case scenarios要经常讨论,(预见)最坏的情况

We had been over-optimistic. I did manage to find someone else who fitted in with me, but I was very lucky.过去我们过分乐观了。我确实设法找到了一位适合我的人,但我只能说当时运气真是太好了。

Play to each other's different strengths发挥各人所长Delegate the workload分配工作任务

Vocabulary summary

Managing director Consultancy Open your mind Scenarios Over-optimistic Plan for disaster Play to Delegate Parental leave

Useful expressions

Set a timetable制定时间表distraction Dress for work穿上班装

Peace and quiet Answer the door应门Make social calls和朋友打电话聊天

Be strong 意志坚定Network建立关系网络

Networking建立人际网,关系网

Means personal contacts or relationship building人脉或者关系构建

Life is all about 生活就是….Trade fair event 商品交易会Coffee break工间咖啡休息时间

But nowadays networking has become an event in itself。但是时代发展到现今,建立人脉网络本身已经成为一项重要的活动

Pricewaterhouse Coopers 普华永道会计事务所Drinks evenings 晚间酒会

Coaching evenings专项体验训练活动Corporate world 商界

Useful contacts 有用的人脉关系Co-chair联合总裁

第三章

We wanna hold your hand 我们要拉紧你的手或我们愿与你携手创业

Business sense 经营意识Entrepreneurial spirit:企业家精神,进取精神,开拓精神

voila那就是,瞧,可不是 A very clever move 一个明智之举

Run the show :主持演出,主持,操纵或自己开店,大展身手

Short-lived 短暂的,昙花一现的,一时的

翻译:如果想自己开店但是却又缺乏经验,同时又不想在这个充满风险的昙花一现的独立法人世界中立足,那么开家连锁店可能是一个明智之举

It is running your own business, but it is taking away some of the risk and bringing in the support of other people。其实是由你来经营自己的公司,但是避免了一些风险,同时增加了别人的支持。

But being a franchisee is unlikely to satisfy the most entrepreneurial

尽管如此,成为特许经营商不可能使那些极具冒险精神的人感到满足

Follow the system 循规蹈矩charge one?s own prices 自行定价收费Menu content 菜单内容solicitor n. 律师franchisee n. (公司的分店、零售店或联号商店的)特许经营者,加盟者branch out使……分支出来,拓展业务launch vt. 开办(新企业)invest vt. 投资venture n. 投机活动;商业冒险;(为盈利而投资其中的)风险公司Initial fee 起步经费Stretch entrepreneurial wings让企业家大展身手Business sense经营意识Entrepreneurial spirit企业家精神

第四章

Mailshots 邮寄广告Spam垃圾邮件Banners 横幅,标语,大字标题

TV commercials电视广告Word of mouth口头广告Spam滥发邮件广告

Banners横幅Newspaper adverts Brochures小手册Sample样品

Pizza delivery firms披萨配送公司Leaflet传单Go online上网

Block any spam 阻止任何滥发邮件Inbox收件箱

A web-business 网络广告公司Marketing managers 营销经理

作文句型:

Rule number one第一条规则是

My second rule is that…我的第二条规则是

Or perhaps through…或许通过

My third tip is…我的第三个建议是

Before we finish don…t forget that结束之前不要忘记

What might be better is…可能是更好的办法

I found this to be very effective and more positive than…我发现这很有效,比…更积极有

Then there are…此外还有…

Useful expressions

One way would be to…Drop from the sky Blow away Visit the site访问网站Ways to overcome the impossible Search engines Get your links on other sites与其他网站链接

A. Tailor work to the individual 根据个人特长分配工作

B. Be positive

C. Give incentives 给予鼓励

D. Define the expectations and objectives 明确期望和目标

E. Delegate complete tasks 移交整体项目

F. Let go 放手放权

G. Avoid misunderstanding 避免误解

商务报告

构成:

1、Introduction

Aim

Why you have been asked to write it

What you will have done by the end

2、Findings:Describe the facts and information

3、Recommendations:Make recommendations and propose

useful phrases for report writing:

1、Introduction

This report sets out to…;The purpose/aim of this report is to…;This report aims to…

2、Findings

In addition to…;Alternatively/Secondly ;As a result of/This means…

3、Recommendations

In conclusion/it was concluded/agreed;I would suggest /recommend that…;The findings clearly show that we should…;It is suggested that/ proposed that

More phrases:

1、Adding ideas:Further more/moreover/in addition

2、Contrasting ideas:However/although/despite/in spite of;While/whereas

3、Making comparisons:Both/neither/like/unlike

4、Linking cause and effect:

Because of/as a result of/due to/ owing to;This means;Leads to/results in

商务报告的写作

Title :The subject ;Short

Structure:Introduction(Why you write this report)

Findings(Describe the facts and information)

Recommendations(Make recommendations and propose action)

Phrases for introduction

This report sets out to …The purpose/aim of this report is to …

Phrases for findings

It was found that…In addition to …Alternatively…

Secondly As a result of…This means…

Phrases for recommendation

I would propose/suggest that In conclusion The findings clearly show that we

would…

写作步骤

Plan your report

●Sections

●Give each section a heading

phrase and vocabulary to include in each section

Check that your plan covers all the points.

Then write your report

Check your answer

●Does it fully complete the task?

●Is the information clearly organized?

●Are the grammar, vocabulary and style appropriate?

Make any necessary changes. Make sure you keep within12-140words.

Writing

?Write a 120-140 word report comparing the two companies and

recommending the most suitable investment. Before you write, think carefully about the following.

?How many parts will the report have?

?What heading will each part have?

?What information will each part contain?

?写一份120-140字的报告,对上述两家公司进行比较,并推荐最适合投资

的一家公司。写之前,先考虑以下各点。

?报告应该又几个部分组成

?各个部分的标题是什么

?各个部分应该包含那些信息

参考例文

Ramsden Breweries and Bute Chemicals: investment potential.

Introduction

This report aims to assess which company, either Ramsden Breweries or Bute Chemicals, this company should invest in.

Ramsden

The company had mixed results last year, although turnover increased by approximately 25%, net profit rose by less than 4%, however, restructuring may be to eliminate these inefficiencies and expected growth in the drinks industry suggests opportunities for increased profits.

Bute

Results were disappointed, with turnover and profit both falling slightly. Nevertheless, the company managed to increase its dividend to shareholders. The rumoured merger seems likely to push up the share price considerably.

Conclusion

Despite the merger rumours, any investment in Bute Chemicals would involve a risk. Ramsden, on the other hand, despite its present inefficiency, is still profitable and has definite potentials for further growth.

Recommendation

We would recommend investment in Ramsden Breweries.

?Report on maintaining business success of the Sales Department

?Introduction

?This report aims to clarify/explain the reason for budget expansion in

Sales Department.

?Findings

?In order to make the current business success continue, we would like to

request extra budget for the following reasons.

?Firstly, two more staffs are needed as our daily routine work has

increased due to the growing sales targets. They are supposed to process import-export orders and arrange warehouse for the incoming as well as outgoing cargos.

?Secondly, the office space is much too limited for our everyday work. At

least 6 sets of desk chair are needed in the office. However, there is no where to put them. The laser printer is also broken, which makes numerous orders lag behind.

?Furthermore, aside from the above points, we have made a decision to

purchase professional software, which will maximally simplify the routine work and free the staff from trivial details and repeat work. In that case, their efficiency would be dramatically enhanced, and they could concentrate more on exploring potential customers.

?Finally, if we have achieved the above stated aspects, our sales could be

expected to increase by 20% and also our staff would work in a more comfortable environment, which would largely enhance their loyalty to the company.

?Conclusion

?The extra budget would increase both sales revenue and staff loyalty to

the company.

第五章

There are more expressions which can be used in a meeting.:

Give your opinion: It seems to me that…/ I think…/ In my opinion…

Suggest new idea: I’d like to suggest that we…/ Let’s …/ Why don’t we …?

Disagree with last opinion: I’m sorry, but I just can’t agr ee with you there./ I disagree./ No, because…

Ask for opinion: How do you feel about that idea?/ What do you think?/ How do you feel about that?

Agree with last opinion: I’d go along with you there. / I agree./ Sure.

Move to next item on the agenda: I sugg est we move on to the next item…/ Let’s move on…/ Moving on the point two…

You don?t understand the last point: Sorry, but I don’t quite follow you./ sorry, I don’t understand. / Can you explain what you mean exactly?

Ask for more explanation: Would you mi nd telling us a little more about…?/ I’d like to know more about…/ Tell us a little more about…

Ask if everyone agrees: Have we reached agreement on this? / Do we all agree?/ Is that OK with everyone?

第六章

Text message短信Cell phone手机Migraine偏头痛Body Piercing(人体穿环) Voicemail 语音信箱Automated messages自动信息Call center

Car plant 汽车工厂,汽车制造厂Lottery彩票Pay off付清Mortgage 抵押,按揭贷款

Email address 电子邮件地址Stay online 保持在线状态Incoming messages 发来的邮件

Have email relationships with sb与某人保持电子邮件联系

You have never met in person 从未谋面

Inbox 收件箱CC转发,名抄In case 以防万一Save 保存file 归档delete 删除

A. This is where we first find out about decisions that have been made, deals struck and the direction being taken.

B. In the past few months, 290 employees at a government department have been sacked via their office intranet, while a car equipment firm laid off the workforce by email.

C. Then suddenly you send an email to the wrong person.

D. They are typical of the average employee who sends 34 emails a day.

E. Sending mail CC has only made it worse.

F. Two letters were attached, one saying her contract had been cancelled, the other that she should return any work items.

句子翻译:

A、我们可以在这里发现新做出的决定,新达成的协议,以及确定的方向

B、在过去的几个月中,政府部门的290员工通过办公内联网得知被裁员的信息,而一家汽

车配件公司则通过电子邮件来解聘员工

C、然后你突然发现邮件发错对象了

D、他们是每天发送34封邮件的普通员工的典型代表

E、抄送邮件只是把事情弄糟

F、附件里有两封信,一封说的是与他的合同取消了,另一封说她应该把工作项目还给公司

Kick the habit戒掉习惯,戒除嗜好Click the habit 电子邮件点击癖Making someone redundant In the case of 就…而言,对于,至于Check the inbox 检查收件箱

Subject line 主题行Project development officer 项目开发执行官Charity 慈善机构Tribunal 法庭,裁判机关Log on to 登陆,进入Fire off 发送

第七章

Shake off its unglamorous image 摆脱其乏味的形象

Association with 与…的联系Dishonest

A job in sales cannot quite shake off its unglamorous image or associations with something rather dishonest。在销售部门工作总是摆脱不了乏味的形象,并与无商不奸的概念紧紧相联

Retain an air of glamour显得很风光Retain an air of…带着…的样子

Jolly 痛快,刺激Door-to-door 挨家挨户的Cold calling 不期而至的电话

O utnumber…by..数量上超过Fall into 从事….Gamble 赌博

Pay off (非正)还清,获得成功,使得意Dynamic 活力的,充满生机的In the buzz of Target-driven Commercial direct 销售总监Incredibly rewarding 回报率令人难以想象Pitch程度,水平Sales pitch推销口才

另外一些有关销售的表达法:

(1)sales quota 销售定额(2)sales figure 销售数字(3)sales representative 销售代表(4)substantial financial rewards 切实的经济问题

(5)help buyers satisfy their wants and needs 帮助顾客满足他们的需要

(6)communicate knowledge face to face 面对面地传播知识

Boring Call center电话服务中心Responsibility

Booking people in with the same three conversations进行同样的三分钟对话,为他们预约时间

repetitive 重复的,responsible 负责的,责任重大的boring 单调的,乏味的frustrating 令人沮丧的varied 不同的,有变化的challenging 具挑战性的,困难的well-paid报酬高的

可能用于提建议的表达法:

Thank you for your order…

Further to your request…

I?d like to mention that I can also…

Please note…

As an interesting alternative, you might wish to consider…

It has the following features…

Please consider this possibility and note…

I would suggest a prompt decision…

I look forward to hearing from you…

范文:

Dear Mr. Burr,

Further to you enquiry about the warehousing at the W1 site, I am delighted to say this space is still available. However , with regard to your additional requirements please note that you would have to rent two separate spaces of 50 square meters and the warehouse has limited parking for five cars only and limited access.As an alternative, you might wish to consider a new storage option Called Circular Storage that has recently become available to Spacesaver. While It is a little further from the centre of the city than W1, it has the following features:

-easy access for lorries and adequate parking for twenty

-security with CCTV

-space availability of 100 square meters( and more if required)

Please also note that it would be two-thirds the price of W1, and the 10% discount for a two-year booking would still apply. A visit to these premises can be arranged, although I would like to suggest a prompt decision on this second option.

I look forward to hearing from you in the very near future.

Yours sincerely

第八章

Online course Achieve results 取得成效V AT:Value-added tax增值税

Take joint responsibility责任共担Organisation 企业,组织,机构

语法小结要点解释:

1) 在动词+介词后使用-ing形式:

eg. She?s working on fixing the problem.

Have you thought of moving into sales?

I?m interested in seeing your plan for this.

2) 在一些固定动词后使用-ing形式,这些动词包括consider, delay, dislike, enjoy, mind, postpone, practise, recommend, suggest等。

eg. Have you considered changing the color?

Would you mind waiting?

Let?s postpone training everyone until next month.

3) 一些动词只跟不定时,这些动词包括afford, arrange, decide, manage, want等。

eg. We can?t afford to do this.

Shall we arrange to meet again in an hour?

Do you want to take this course?

4) 一些动词既可跟-ing也可跟不定式,这些动词包括advise, propose, begin, continue, like, prefer等。

eg. We advise you to take two weeks off. / We advise taking two weeks off.

5) 一些动词跟-ing和跟不定式意思会有很大不同。

eg. I stopped working there years ago.

I stopped to work on this new project.

另外一些动词则没有什么区别。

eg. We prefer to stay at home during the week. / We prefer staying at home during the week. 范文:

Write a letter to the hotel manager. Write 120-140 words using appropriate linking words or expressions. Swap letters with your partner. Now you are the manager. Write a reply to the letter. Respond to each complaint, again using appropriate linking words or phrases.

Dear Sir or Madam,

Following my recent experience of your hotel, I have decided to send you some feedback in the hope that you can improve your service.

I arrived at reception at 6am on 7th November to find there was no record of my booking. As a result of this I waited 45 minutes. The following day, my two clients and I were delayed due to the meeting room being doubled-booked. Eventually we were given another smaller room. Finally, towels were not changed overnight. Room service explained that this was because of the hotel?s “environmentally friendly” policy. While I agree with the sentiment of this policy, I don?t think that changing at least one towel is unreasonable.Despite having been very satisfied with your service in the past I may have to reconsider using your hotel in the future. I would be grateful to hear any comments you have to make in writing.

Yours faithfully

Dear M…

Thank you for your recent letter regarding your stay at our hotel. I regret that the experience did not achieve your normal expectations. I have now spoken to the staff involved and as a result。I am in a position to comment.Unfortunately, our online booking system has been undergoing some changes and this may have affected both your booking of a room and the meeting rooms. I apologise for any delays but please note that all our meeting rooms are equipped with the same level of services. With regard to the policy on towels, the hotel feels that it must play its part in working towards helping the environment and so we have recently considered a number of ways in which to achieve this. However, your comments on towels will be raised at our next meeting on this policy.Following your letter therefore, I wish

to apologise for any inconvenience caused. I would like to offer you a free two-day voucher which can be used at this hotel in the future.

We look forward to your next visit and any further feedback you have.

Best regards

Yours sincerely

第九章

A. where the odour of waffle-cones were released into the air to encourage visitors to an

out-of-the-way ice cream shop

在那里,锥形华夫卷筒的香气弥漫在空气中,使游客的脚步不由自主的走向一家地点偏僻的冰激凌店

B. that his grandmother used to make

C. which typically includes more than six smells

D. whose recently-introduced cell phone keypad was lavender-scented

它最近推出的手机键盘散发出薰衣草香味

E. when it began twelve years ago

F. why so many companies are now associating brands with a scent

为什么现在有如此多的公司热衷于将品牌与某种香气联系

G. who walk around reception will get a whiff of a chocolate chip cookie

走在前台四周的人会闻到芬芳空气公司生产的巧克力碎饼香味

词组:Briefcase 手提箱Take …off将…取走Strip 条状物,paper strip 纸条

Smell of…Sugar and butter 带有黄油味道的香甜气息Fragrance芳香,花香

ScentAir 芬芳空气Brand identity 品牌识别Jingle广告歌In the mood Vanilla and mandarin香草-柑橘味Mandarin Language 普通话Mandarin duck 鸳鸯

Mandarin Orange橘子Get a whiff of…

What is better than having a brand people want to use because of fragrance?

还有什么比用香味增加品牌吸引力更为巧妙的方法呢?

Custom 定制的Quadruple 成为四倍的

Liquid aroma 芳香剂Cartridge芯式容器,套筒Dial调节控制器Refill 重新装满Out-of-the-way 偏僻的,不为人知的

Smell has a greater impact on purchasing than everything else combined. If something smells good, the product is perceived as good.

气味对于购买欲望的影响比所有其他影响因素结合起来影响都打。一个产品如果闻起来舒服,人们就会认为他是好产品

Underline any smell:

Sugar and butter带有黄油味道的香甜气息Vanilla and mandarin香草-柑橘味

White tea Lavender cherry Synonyms for the word smell

Aroma香味,香气,强烈的弥漫的香味Odour气味,香味或臭味Scent较弱的香味Fragrance香味,芬芳,尤指花香,比scent 更清新甜美

Key words

Customer care Statement Repayment 偿还Account number

Bear with Go through Call back Italics 语调Subject line

Paediatric 儿科

More useful rules for emails

With mails to people you don't know, use formal expressions such as Dear, I am writing to….I look forward to…

Organize your emails into folders

Send many attachments in separate emails

Only CC emails to someone else when it is necessary

Dear Mr. Kay,

Further to your message regarding next week’s brand development meeting, I can confirm that I will be able to attend. Please also find attached ScentAir’s latest proposal, which we can discuss in more detail next week.

I look forward to seeing you.

Best regards

John Taylor

Module 1

1.1

Regular hours 正常工作时间Flexible hours 弹性工作时间

Freelance 自由职业Teleworking电子办公

Job-sharing 分担工作,工作分担制Shift work 轮班工作,倒班制

Part-time 兼职Special advice 专业咨询Parental leave 父母假,育儿假

Voice mail 语音邮件Self –organization 自我组织能力

Ways of working 工作方式

1.2

Trade fair events 商品交易会Coffee break 工间休息时刻

Drinks evening 晚间酒会Coach events 专项体验训练活动

Corporate world 商界Internal communication 内部交流

Post-it note 便条Job responsibilities 工作职责

Module 2

Company benefits 公司福利job title 职衔,职位

Training and staff development 培训和员工发展

Opportunities for promotion 升值提拔机会

Days off 几天短假company car 公司配给的汽车

Too good to be true 好的令人难以置信

Client service executive 客户服务主管

Take …with a pinch of salt 对。。。将信将疑

Incumbent programme 岗位培训课程

Pension scheme 养老金计划

Career goal 职业目标

Senior management 高级管理人员

Module3

Sole trader 独立法人,独立经销店

entrepreneurial spirit 企业家精神,进取精神trademark 商标

menu content 菜单的内容profit margin 利润率,利润幅度Module4

Word of mouth 口头广告TV commercial 电视广告

Spam 滥发邮件,垃圾邮件newspaper advert 报纸广告Search engine 搜索引擎target audience 目标观众

Bits and pieces 零碎

Module 6

Cell phone 移动电话,手机automated message 自动信息Win lottery 中彩票,中奖pay off 还清债款,取得成功Employment news 就业新闻

Take voluntary redundancy 自愿接受裁退

Give notice 预先通知make redundant 裁员

Email addict 电子邮件狂

File emails 给电子邮件归档subject line 主题栏

Module 7

Fighter pilot 战斗机飞行员shake off 摆脱,甩掉Unglamorous image 单调的形象sales pitch 推销口才Administration staff 行政人员,行政管理人员

Cold calling 冷不防的电话,不期而至的电话

Outnumber by 数目上,数量上超过

Job description 职务说明,工作说明

Module 9

Paper strip 小纸条brand identity 品牌识别特征Marketing tool 营销工具liquid aroma 芳香剂

Out-of –the-way 偏僻的,不为人知的

Luxury brand 高档品牌,奢侈品top brand 顶级品牌Boutique 专卖店

Customer care 客户服务中心lunch break 午休时间Quality assurance 质量保证statement 清单

Account number 账号email marketing 邮件营销

Module10

Music industry 唱片业,音乐业dimension 方面,部分Vision 远见,梦想,设想vocals 演唱,声乐作品

Career goal 职业目标focus group 专题调研会,小组座谈会Dance floor 舞池renewal 更新,重新开始

reinvention 彻底改造,创新

Music company 唱片公司social norms 社会准则

Fan base 发烧友群体

2020商务英语专业大学排名一览表

2020商务英语专业大学排名一览表 商务英语专业方向主要培养具有扎实的英语语言基础和较 系统的国际商务管理理论知识,具有较强的实践技能,能在外贸、外事、文化、新闻出版、教育、科研、旅游等部门从事翻译、管理、教学、研究工作的英语高级专门人才。一起来了解一下商务英语专业大学排名吧! 商务英语专业 排名 高校名称 开此专业学校数 1上海外国语大学3822华南理工大学3823黑龙江大学3824广东外语外贸大学3825上海财经大学3826对外经济贸易大学3827上海对外经贸大学3828江西师范大学3829华中农业大学38210四川外国语大学38211广东工业大学38212广州航海学院38213四川旅游学院38214浙江工商大学38215西南财经大学38216江苏理工学院38217暨南大学38218江西财经大学38219西安外国语大学38220福建江夏学院382 简要介绍 "商务英语"的概念从提出到今天,起始时间已经不短了,但在国际化大趋势下,英语学习市场风起云涌的今天,很多培训机构又把商务英语作为了其主要的培训项目。究竟什么是商务英语?

它又适合什么人读呢?我们仅仅从我们的角度来进行一些阐述,供大家参考。 从英语培训的目的来看,既有考试培训,又有能力培训,商务英语界乎两者之间。 在中国的市场更加深入地融入到国际经济社会之中时,国内人才市场由于大批外资公司的登陆,对商务英语的人才的需求也愈来愈大。不过我们再次要说明商务英语并不是万能的,也不是独立存在的,许多外企需要员工具有更加专业性的英语能力--"职业英语",比如ETS的TOEIC和TOPE,也有人把TOEIC统称为商务英语,其实二者是有区别的,他们的含义与作用都不同。对于职业英语而言,学员参加某一项测试并得到一定的分数来证明其对英语语言的应用能力。学生需要和得到的是一个分数,证明其有能力承担相关的工作。而事实上,比如托福,得到高分的考生并不证明其拥有了相对应的能力。而商务英语,作为一种特定的教程,强调的不仅仅是语言的水平,而是一种实际综合素质的提高。B E C会帮助学员学会如何利用英语语言达到更高的职业目标。例如西方的管理理念、工作心理、如何与外国人打交道等等,实际的在工作中给学员以帮助。 "商务"、"英语"、若即若离 关于商务英语,不少人会有疑问,究竟是"商务中的英语"还是"商务加英语","商务"与"英语"两者内部到底是什么关系?确实

(完整word版)国开大学商务英语1-6答案

国开04009商务英语1任务6参考答案 说明:如果课程题目是随机的,请按CTRL+F在题库中逐一搜索每一道题的答案 题目1:— What if he still doesn't pay up? — : If it's a small amount we write it off as bad debt. For larger sums we… ; I've got to hurry. ; I have already done that. 标准答案:If it's a small amount we write it off as bad debt. For larger sums we… 题目2:—The senior managers need the results from last month straight away, so I can’t stop to talk. I’ve got to hurry. — : Go slowly. ; Stay longer. ; Ok, see you later. 标准答案:Ok, see you later. 题目3:—Hello, Sally. What’s the matter with you? You look worried. — : What shall I do if a customer doesn’t pay up on the due date? ; Yeah, that’s true. It requires great attention. ; Don’t mention it. 标准答案:What shall I do if a customer doesn’t pay up on the due date? 题目4:He didn’t seem to any actions. : make ; do ; take 标准答案:take 题目5: your check is received within a week we shall have no alternative. : Unless ; As ; If 标准答案:Unless 题目6:二、阅读理解:阅读下面的对话,选择合适的内容将对话补充完整。

商务英语课程标准

《商务英语》课程标准一、课程基本情况表

二、课程性质本课程为商务英语专业必修课程。 三、课程定位1.本课程在专业课程体系中的地位作用本课程是商务英语专业的必修课程,它是在学生掌握英语听、说、读、写技能的基础上,增加了商务情景下商务英语的运用,为学生学习其它涉外商务专业课程打好英语基础。 .本课程与职业岗位工作的关系2本课程更大程度上体现了学习与职业的挂钩,传统英语已经远不能满足现代职业岗位对于多功能人才的需求,尤其是在对外贸易日益频繁的情况下,因此,商务英语也就应运而生,将语言与专业岗位有机融合,更好的适应了社会的需求。.本课程对职业素质养成与职业能力培养的作用3本课程是英语语言能力与国际贸易、商务函电等专业课程的有机融合,使学生的职业素质和能力进一步加强,让学生在日后的工作中具有更强的职业竞争优势,更加适应现代社会对复合型专业人才的需求。4.本课程与前、后课程的关系本课程以基础英语知识和技能为根本依托,要求学习者熟练掌握英语语言及技能运用的基础上,强化商务知识和商务技能的学习和运用,学习者需把商务知识和英语语言的运用融会贯通,同时该课程与其它专业课程也相辅相成,互为基础,对于基础英语和专业课程起着承上启下的作用。 四、课程设计思路1.以就业为导向、能力为本位、职业实践为核心的设计思路本课程本着以学生为中心,充分考虑学生的特点和专业需求,以就业为导向,以“必需,实用,够用”为度,以培养学生的综合能力为本位,以职业实践为核心,以培养高素质的劳动者为目标,以适应当代职业教育和岗位需求的发展与需要。.以理论联系实际、知识点与技能点相结合的设计思路2本课程应创设仿真商务环境,就所需掌握的知识点与技能点进行典型教学,有针对性. 的开展教学活动,让学生在实际情境中掌握和运用所需知识,跨越理论与实际间的鸿沟, 以到达融会贯通的水平。 3.以案例分析、实证分析为主体的设计思路 本课程应安排具体的商务实例,进行情境教学,以案例、实证分析为主线展开教学, 引导学生进入实际案例,身临其境的学习课程知识点和技能点,并进一步在实际商务实例 运用和巩固所学的知识。 4.以业务流程为主线的设计思路 本课程应根据具体的业务或商务活动开展的流程为主线进行教学,并把业务流程分解 为各工作业务模块,使学生以业务流程为依托,熟悉业务操作流程并在其过程中熟练掌握 和运用所学知识和技能。 5.以生产经销电子产品的商贸行业为背景 本课程中涉及的商务活动、商务专业术语、产品专业术语、案例、情景等都是以生产 经销电子产品的商贸行业为背景。 五、课程目标 1.学习目标 通过本课程的学习,学生应在原有英语基础知识上强化商务知识的学习和商务英语语言 应用能力的训练,进而既具备商务基础知识又能不断提高商务英语语言综合技能,为将来

国开大学商务英语1-7

国开04009商务英语1任务7参考答案 说明:如果课程题目是随机的,请按CTRL+F在题库中逐一搜索每一道题的答案 题目1:— How long does the remittance take from New York? — : I don’t know for sure. It is quite busy now in our bank. ; I’m not sure. It depends on the mode your partner chose. ; I’m not sure about that. It is a big city. 标准答案:I’m not sure. It depends on the mode your partner chose. 题目2:— Can I exchange foreign currency in Bank of China? — : No, you can’t. Bank of China is not responsible for exchanging foreign currency. ; Yes, you can. Bank of China is an authorized foreign exchange bank. ; No, you can’t. Bank of China is not open on Sundays. 标准答案:Yes, you can. Bank of China is an authorized foreign exchange bank. 题目3:— —It arrives by mail, I suppose. : How does your remittance come? ; When will your remittance arrive? ; From which country does your remittance come? 标准答案:How does your remittance come? 题目4:If you want to pay something in another currency, you have to change your money into the other money. : in ; back ; for 标准答案:for 题目5:The question we should use this brand name will be decided by our marketing team. : whether ; what ; which 标准答案:whether 题目6:二、阅读理解:阅读下面的短文,根据文章内容从A、B、C三个选项中选出一个最佳选项。

大学商务英语怎么学

大学商务英语怎么学 第一步:找到你每日学习效率最高的时间点。 根据第一步测算,工作日期间每天能安排出2个小时的学习时间。但是这2个小时是集中学习、还是分散学习,又是因人而异。首先,你要确定一天中你学习效率最高的是什么时候。如果是起床后精神 最振奋,还是夜猫子不到12点就亢奋不起来;其次,你要知道自己 集中注意力的时间能保持多长,是十分钟还是半小时;最后,根据你 自己的生物钟,做出安排。 第二步:找出你的薄弱项,重点突破。 每个人在英语学习,尤其是商务英语学习方面的薄弱项都不同,有人听力差、有人单词少、有人开不了口,有人写不下来,所谓的“听说读写都不行”那是与其他人比较的结果。现在是要发现自己 的薄弱项,所以就“矮子里拔长子”,先选出一个最弱的,然后逐 一突破。如果每个都想提高,每个都花相同的力气,对于繁忙的上 班族来说,只会把自己弄得筋疲力尽、坚持不下去。所以请各位还 是有的放矢吧。 PS:语言学习不是孤立的,听力提高了,不可能单词量没上去; 阅读好了,不可能写作还是原地踏步。所以,不用担心“顾此失彼”,还是要逐一突破。 第三步:制定具有可行性的计划,并公之于众。 制定计划最怕的是好高骛远,什么每天背100个单词、听10篇 听力、写2篇作文、读一小时英语……计划是很好,也有很抱负, 但可行性不够。这样的计划,只是看起来很美而已,操作起来只会 很累。只能坚持十天半个月就会放弃的计划,不如不定。另外有一点,就是把你的计划、你的目标公之于众!这点很重要,把你的计划 贴在办公室的墙上,人来人往都会看到,当大家都知道你在学习英语,在复习BEC,还有半年就要去考BEC了,你就“硬着头皮也要

商务英语口试常见话题

In this part each candidate’s task is to choose one topic from a set of three, and to talk about it for one minute. Candidates have one minute in which to prepare and should use this time to make brief notes. The other candidate listens to the talk and is invited to ask one or two questions at the end. Candidates may make notes while listening to their partner. Each candidate is given a different set of three tasks from which to choose. General procedure A choice of three different topics One minute preparation while making notes A/B starts with the other listening---one minute Question asked 1. Customer relation: the importance of offering incentives to customers Offering incentives to customers can help you to strengthen your customer base and enhance customer loyalty. If you offer incentives such as vouchers, complementary tickets, miles, gifts in the promotion or sales, you will attractive more customers and get them buy your products or services. At the same time the image of your company will be improved and your brands are more likely to be known by customers. 2. Product promotion: how to ensure that products are promoted effectively at international trade fairs You should send a professional team of experts to arrange the promotion at the trade fair. They must be familiar with the products you want to promote at the fair. Meanwhile they must be good at dealing with clients especially foreign clients. You should use advanced technology to display your products at the fair. Necessary equipments such as DVD, overhead projector, high-definition screen can help you demonstrate the quality, function and specification of your products. You should design your show room and stand carefully to attract more customers. Your stand should be put up at an obvious place so that every customer can get an easy access to your products. 3. How to reduce labor turnover rates In order to reduce labor turnover rates we must take the following effective measures: Set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and honestly and their promotion is based on their contribution to the company. Thus no one will complaint about unfair promotion which once forced some of your staff to leave their jobs.

最详细商务英语专业介绍

商务英语专业介绍 最牛英语口语培训模式:躺在家里练口语,全程外教一对一,三个月畅谈无阻! 太平洋英语,免费体验全部外教一对一课程:https://www.wendangku.net/doc/505138284.html, 【本文由大学生电脑主页[ https://www.wendangku.net/doc/505138284.html, ]—大学生的百事通收集整理】 商务英语专业(应用英语方向) 培养目标:培养具有良好职业道德,掌握一定经贸理论知识、熟悉国际商务操作规程,具有较扎实的英语听、说、读、写、译能力,较好的英语沟通和现代化办公设备应用能力,工作的高等技术应用型英语人才。 主要课程:商务英语,综合英语,商务英语会话,商务函电、英汉翻译、英语视听说,国际贸易实务,商务单证,国际市场营销,英语口语实践,英语听力实践,办公自动化等。 职业资格证书与就业岗位:学生可获取CET-4证书、商务英语等级证、普通话等级证、外贸业务员证、跟单员证、驾驶员证等资格证书。毕业后能在外贸、文化教育、旅游(酒店)等行业从事翻译、外贸实务、教学和涉外文秘等工作。 商务英语专业(国际贸易实务方向) 培养目标:培养掌握国际贸易的基本理论和基本知识,熟悉国际贸易实务操作技能,具有用英语熟练进行国际经济交流活动包括商务谈判、市场行情调研、进出口业务的实际操作和服务贸易等各项工作的能力,能熟练使用现代办公设备,在不同涉外经济单位从事进出口业务工作的高等技术应用型人才。 主干课程:国际贸易概论、国际贸易实务、国际商法、国际金融、国际结算、国际货物运输与保险、国际商务函电、商务谈判、公共关系、市场营销、电子商务、大学英语、外贸函电。 职业资格证书与就业岗位:学生毕业时可获取CET-4证书、普通话等级证、外贸业务员证、报检员证、外销员证、跟单员证等资格证书。 商务英语专业(国际贸易实务方向)教学计划 一、培养目标 培养德、智、体、美全面发展,热爱祖国,具有良好的职业道德,具备扎实的国际经济和国际贸易理论基础,掌握国际经济与国际贸易的基本知识与基本技能,熟练掌握商务英语的听、说、写、译能力,熟悉通行的国际贸易规则和惯例,具有较强的外贸业务实践能力、独立分析解决实际问题能力和开拓创新驾驭市场能力的高技能应用性商务人才。 二、人才培养模式 采取“2.5+0.5”的人才培养模式,以培养具备“一德、二基、三能、四证”合格的国际贸易高级应用型人才为目标,以应用知识技能教育为主线,以实践能力培养为中心,以基本理论知识传授为基础,通过“四模块”(课程认识实习模块、校内实习基地模块、校外实习基地模块、“走出去,

商务英语热门话题42个

一、贸易准备及策略Trade preparing and Method Unit 1 约会安排Appointment 焦点句型 希望见面时 ◆I’d like to make an appointment to see you . 我想约个时间见您。 ◆I’d like to come and see you. 我想去见您。 ◆Would it be possible for me to talk to you in person about that? 我能不能和你本人谈 谈那件事? ◆I’d like to see you at your earliest possible convenience. 如果方便的话,我想尽早去见 您。 ◆Could we get together and discuss it a little more? 我们能不能聚在一起,再讨论一下 这件事。 ◆Could we meet and discuss the matter in a little more detail? 我们能不能碰个面,再讨 论一下这件事的细节。 ◆I wonder if it would be possible for us to meet at your earliest convenience and discuss the matter in a little more detail. 如果方便的话,我们能否尽早和您见面,再讨论一 下这件事的细节。 ◆Could I see Mr. Green sometime this week?我能不能在这个礼拜的某个时候见见格 林先生? ◆Should I visit you, or would you like to come over here and see our setup? 是我去拜访 您,还是您到这里来看看我们的机械装置? ◆Would you like to come to my office? 您要不要来我的办公室? 询问对方方便的时间 ◆What time would be convenient for you ? 什么时候您方便呢? ◆When is it convenient for you?什么时候您方便呢? ◆When would it be most convenient for you? 什么时候您方便呢? ◆When can we meet to talk? 我们什么时候见面谈一谈? 陈述方便与不方便的时候 ◆Please call on me when it is convenient for you. 请在您方便的时候来找我。 ◆Please call on me anytime suits you. 请在任何您方便的时候来找我。 ◆Any time you say. 您说什么时候都方便。 ◆Any time between three and five. 3点到5点之间的任何时间都可以。 ◆I’m free after three o’clock. 3点以后,我就有空了。 ◆I’ll be out of town tomorrow, but almost anytime after that would be fine time with me. 明天我将出城到外地去,不过之后的任何时间,我几乎都方便。 ◆I’m afraid I’m busy all day tomorrow. 恐怕明天一天我都很忙。 ◆I’m excepting some visitors tomorrow morning. 明天早上我要等几个访客来。 ◆I’m sorry, I have an appointment. 抱歉,我有个约会。 约定拜访时间 ◆I’d like to meet you at three o’clock in the afternoon. 我想下午3点的时候跟您见面。 ◆I’d like to see you tomorrow if you have time. 如果您有时间,我想明天去见您。 ◆How about tomorrow at ten? 明天十点怎么样? ◆How about the day after tomorrow? 后天怎么样?

我对商务英语专业的认识

商务英语专业导论课程作业 题目:我对商务英语专业的认识年级与班级 姓名与学号 日期与时间

目录(一)内容提要 (二)关键字 (三)内容 一、商务英语的内涵 二、商务英语的特点 三、商务英语的发展现状 四、商务英语的前景 五、商务英语的培养目标(四)结语 (五)参考文献

(一)内容提要 随着我国对外贸易的迅猛发展,国内企业国际化程度迅速提高;与之相适应,培养具备全球化经营能力和具备国际商务英语沟通能力的人才,已被教育部门提上议事日程。截至2009年,教育部已批准7所高校设立商务英语本科专业,有超过700多所院校设立了英语专业商务英语方向。在中国,商务英语证书被各类涉外企业、部门、组织或机构用来作为招收职员时英语能力的证明;同时也是商务工作人员或英语学习者检验、提高自己英语水平的方式;对于即将进入职场的在校学生或已工作的青年来说,它是就业、求职的重要砝码,因此,商务英语证书被称为--商务求职的通行证,本文试从当前商务英语的现状谈谈自己的看法。 (二)关键字 商务英语内涵特点发展现状发展方向培养目标 (三)内容 一.商务英语专业内涵 商务英语的概念有着非常丰富的内涵,很长一段时间以来商务英语实际上被误用了。很多人认为商务英语就是综合英语加一些商务知识和技能,对概念如此理解是不准确的。商务英语包含5个层面:其一是英语培训,这是最基础也是最容易理解的一个层面。大部分院校在这个层面做的都比较好。其二是“特殊商务技能”,这个层面包括商务会议、商务谈判、商务计划、信函、报告的撰写等日常商务应用技能。此外,还要对一些特别的专业词汇进行专门的学习和训练。其三是掌握必要的跨学科知识,包括金融、财政、法学、贸易等等。其四是需要对目的语国家的文化和价值观的认同和提升,包括跟同事、客户、上下级、商务伙伴等等的沟通能力,对对方的国家和相关背景有深刻、全面的了解。其五,是要求具备较高的人文素养。不仅要掌握社会学、心理学等知识,还应具备文学、艺术、历史等文化修养。有了“商务”这层意义,它就不再是一个单纯的英语学习范畴。随着我国吸纳外资大国地位的确立与对外投资的迅猛发展,我国企业国际化程度迅速提高;而与之相协调,培养具备全球化经营能力、适应多国文化与具备国际商务英语沟通能力的人才就被提到日程上来。与TOEFL、GRE、GMAT以及我国目前举行的大学英语四、六级考试不同,商务英语考试特别注重考生运用英语在商务环境中进行交际的能力。因此商务英语证书在全球商业界得到广泛的认可,在中国各涉外经济部门以及在华投资的跨国公司中更是倍受青睐。目前我国已有数百家外资企业把商务英语证书作为衡量应聘人员英语水平的唯一标准。随着外资企业的不断增多,越来越多的中国人开始在外企里工作。虽然工作性质,工作场地有所不同,但是他们都会遇到同样的问题,就是如何从事涉外的经济贸易活动,如何在外商经营的企业里占有一席之地。语言差异无疑是这些人所遇到的最大的障碍,在我们熟知的生活英语、学术英语之外,商务英语是现代外资企业中最重要的交流工具。 二.商务英语的特点 英国商务英语专家Nick Bridger曾指出:商务英语包括语言知识、交际技能、专业知识、管理技能和文化意识等核心内容。由此可见,商务英语既有普通英语语言的共同特点,又带有浓浓的“商务“特色。它是建立在普通英语和词汇的基础上,结合特定的商务活动和环境,其所承载的是商务理论和商务实践两方面的信息,因此商务英语在言语使用上有其特有的特征,这也就要求商务英语人员在学习和积累知识时要注重基础英语知识和专业商务英语。

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Day today Office日常事务 1 Faxes传真 2 Telephone Calls电话 3 Making Telephone Appointments电话预约 4 Memos备忘录 5 Business Correspondence商业信函 6 Placing an Order下订单 Office Talk办公室谈话 7 Coworkers同事 8 Bosses老板 9 Brainstorming集体讨论 10 Commuting乘公交车上下班 11 The Working Lunch工作午餐 Business Trip商务旅行 12 International Business Travel国际商务旅行 13 Dressing for Business商务着装 14 Hotel Situations旅馆情景 15 Negotiating the Subway乘地铁 Client Reception接待客户 16 Receiving Clients接待客户 17 Entertaining Clients招待客户

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公司赊账卡corporate charge card 公司文化corporate culture 公司宴请corporate entertaining 竞争优势competition advantage 优惠价格competitively price 竞争对手competitor 投诉complaint 工作周work weeks 会议设备conference facility 会议技术conferencing 跨行业公司conglomeration 商品批发商commodity trade 乘车上下班者commuter 公司法company law 公司概况company profile 公司秘书company secretary 企业内部商店company store 行政机关civil service 索赔部经理claims manager 业务会议business meeting 商业运作模式business operation 业务透支business overdraft 商业伙伴business partner 经营规划business plan 商业头脑business sense 出差go to a business trip 副产品by-product 品牌形象brand image 领导产品brand leader

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