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Internet shopping - the sequel

Internet shopping - the sequel
Internet shopping - the sequel

https://www.wendangku.net/doc/508635775.html,; Webvan; https://www.wendangku.net/doc/508635775.html,. The road to the online retailing future is littered with the wrecks of Internet start-ups once seen as the pioneers of a retailing revolution.

网上零售业的未来之路散落在互联网初创企业的残骸上,这一度被视为零售业革命的先驱。The shape of e-tail, however, is very different from what was predicted a few years ago. Apart from Amazon and eBay - the web’s biggest forum for buying and selli ng, though it is an auction house not a retailer - most of the biggest online retailers are not Internet start-ups but traditional shop or mail-order groups. Retailers have brought their investment capacity and trusted brand names to bear on Internet shopping - thus boosting public confidence. Many have integrated online sales into a ‘multichannel’ strategy that may link a website, shops and a mailorder catalogue.

然而,网上零售业的情况与几年前的预测已经很不相同。除了亚马逊和eBay——网上最大的买卖论坛,尽管它是一个拍卖行不是零售商——大多数的大型网上零售商最早创立的时候并不是互联网公司,而是传统的商店或者是邮购公司。零售商用他们的投资能力和值得信赖的品牌来影响网上购物——从而提升公众的信心。很多人以将网上销售链接到一个网站、商店和邮购目录的方式将其整合到“多渠道”策略。。

‘There was a time when everybody said the Internet was going to steal purchases from shops. But the opposite is happening: multichannel retailing is the reality today,’says Darrell Rigby, head of the global retail practice at Bain & Co, the management consultants. ‘Many classic bricks-and-mortar retailers actually started making money on their online operations long before Amazon did.’

“曾经有段时间人们都在说互联网正在偷走商店里的钱财。但是相反的情况正在发生:今天的现实是多渠道销售,”贝恩公司的全球零售业务主管兼管理顾问达雷尔·里格比表示,“很多典型的传统实体零售商在亚马逊做之前就已经开始在网上运转赚钱了。”

A prime example of the fusion of the online and so-called ‘offline’ retail worlds is Amazon itself. The company has expanded well beyond its roots as a seller of books and CDs, acting as an online mall selling everything from gourmet foods to clothing. Evolving from pure retailer to

‘retail platform’,it now conducts its online commerce in partnership with bricks-and-mortar retailers such as Target, Nordstrom, Borders and Circuit City.

网上和所谓的“线下”零售界融合的典范就是亚马逊本身。该公司的业务已经远远超出了最初作为书籍和CD销售商的范围,现在作为一个网上商城在销售从美食到衣服的任何一样产品。从一个纯粹的零售商发展到“零售平台”,现在经营的在线商务正与传统实体零售商合作,如塔吉特,诺德斯特龙,Borders和电路城。

That blending of online and offline is offering consumers new ways to shop. They may research and order their purchase online, but have it delivered to a nearby shop - a service offered by retailers such as Sears Roebuck and Circuit City -so as to avoid delivery charges

and allow them to see or try it on first.

线上和线下的结合为消费者购物提供了一个新的方式。他们可以研究和网上订购,但会把它送

到附近的商店——像西尔斯罗巴克公司和电路城公司等零售商提供的一项服务——以便免运费,还可以让他们看到或者试穿。

Some of the biggest US retailers are developing integrated operations. JC Penney, the century-old department store chain, saw its Internet sales reach $600m last year. It offers 200,000 items that can be delivered to customers’homes or any of its 1,020 shops.

美国的一些大型零售商正在发展这样的整合式操作方式。杰西潘尼,这个世纪连锁百货商店,

其去年的网上销售额达到了6亿美元。它提供了20万件商品,可以交付到客户家中或者是它1020家门店中任何一家。

Steve Riordan, a consultant at AT Kearney, says traditional retailers that have not yet embraced the online world face heavy investment and some tough choices. Are they going to run online operations themselves or outsource them? Do they use the same sourcing model from the same factories? Do they have different distribution centres?

在科尔尼管理咨询公司做顾问的史蒂夫·赖尔登说,尚未接受网络世界的传统零售商面临着巨

额投资和一些艰难的选择。他们要自己运行在线操作或外包吗?他们会从相同的工厂使用相同

的采购模式吗?他们有不同的配送中心吗?

While the US still leads the way, it does not have a monopoly on successful Internet retailers. Tesco, the British supermarket chain, has the world’s biggest online grocery business. It has helped Safeway, the third-largest US supermarket chain, set up its Internet operations.

尽管美国仍处于领先地位,但是它还没有成功的在互联网零售商上形成垄断。英国连锁超市乐购,拥有世界上最大的在线食品杂货业务。它帮助西夫韦——美国第三大连锁超市,建立它的

互联网业务。

The biggest e-commerce site in Japan is Rakuten, a home-grown online shopping mall that began life in 1997 with just 13 shops. Today, it has more than 10,000 and a share of the

e-commerce market three times bigger than second-ranking Yahoo Japan, according to a report by JP Morgan.

乐天是日本最大的电子商务网站,是一家本土的在线购物中心,于1997年创立并在当时只拥有13家店铺。据摩根大通的一份报告可知,在今天,它拥有超过1万家店铺,并且它的电子商务市场份额三倍于排名第二的雅虎日本。

Some pure Internet retailers are also continuing to grow. https://www.wendangku.net/doc/508635775.html, - which sells

end-of-season an desclusive goods from designers such as Armani, Prada and Dolce & Gabbana - has proved that designer labels will sell online and that European e-tailers can succeed internationally.

一些纯网络零售商也在持续增长。https://www.wendangku.net/doc/508635775.html,,是一家销售季末减价商品和一些设计师的独家产品,比如阿玛尼、普拉达和杜嘉班纳——证明了带有设计师标签的产品在网上销售的可行性和

欧洲网络零售商也能取得国际性地成功。

It chose to launch in Europe first, close to the designers whose goods it sells. Yoox now sells in seven languages to 25 countries in Europe, North America and Japan. Its stylish site - which it calls an ‘e-concept store’ - enables shoppers to ‘zoom’ in on clothes and see them from different angles, and includes video and music.

它选择在欧洲率先发布,选择的是靠近这些产品本来就销售的地方。Yoox现在在欧洲、北美和日本等7种语言25个不同国家销售产品。它的时尚网站,被称之为“电子概念商城”,能使消费者“聚焦”在衣服上,从不同的角度,包括视频和音乐上看到他们。

Federico Marchetti, the Italian former investment banker who is Yoox’s founder and chief executive, says that anyone selling online does not just have to get the technology and orders right. They also have to provide fun and entertainment. ‘What we have been trying to do with Yoox is build a very nice customer experience,’ he says.‘The online retailer always has to be doing something interesting and different.’

意大利的前投资银行家、Yoox的创始人兼首席执行官费德里科·马凯蒂说,在网上销售的任何人,不仅需要获得正确的技术和订单,他们还必须能提供乐趣和娱乐。“我们一直尝试着与Yoox 建立很好的客户体验,”他说,“这些在线零售商总是得做一些有趣和不一样的事情。”

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A. I like them very much B. I only watch them at weekend C. It’s hard to say, actually D. I’m too busy to say 6.-- Could you tell me where Mr. Lake is? -- _________________. A. From England B. At the office C. He’s working D. He’s very busy 7. -- May I help you, madam? -- ______________. A. Sorry, I have no idea B. Yes, I know what to buy C. You’d better give me a hand D. Yes, I’d like 2 kilos of oranges 8.-- Hello, could I speak to Don please? -- ______________? A. Who are you B. What’s the problem C. Are you Jane D. Who’s speaking? 9.--What would you like, tea or coffee? -- _________________. A. Yes, I would B. Coffee, please C. Yes, please D. It’s very nice 10. --What about going for a walk? -- _______________. A. Why not? A good idea B. That’s all right C. So, do I D. Walking is good to you

大学英语口语常用句型、单词及话题及回答

Data Bank of Oral English Unit 1 Campus life https://www.wendangku.net/doc/508635775.html,eful Sentences: 1.Greetings: ●Good morning/ afternoon/ evening. ●How are you doing?/ How’s everything?/ How’s going?/ How are you getting on these days? ●Fine, thank you./ Pretty good./ So-so./ It’s good. / Everything’s all right. ●Haven’t seen you for ages/ for some time. How’s everything? ●Just fine. ●Glad to meet you./ How nice to meet you!/ What a pleasant surprise! 2.Introduction: ●May I introduce myself? ●Excuse me, I don’t think we’ve met. My name’s … ●My name’s David. I study in English Department. ●By the way, do you know each other? James Martin, Susan Smith. ●I want you to meet my friend, James Martin. ●Allow me to introduce James Martin. 3.In the library ●I’d like to apply for a library card.

英语购物用语

我们去(商店)逛逛吧! Let's go window-shopping. I'm flat broke. (我身无分文。) Let's go window-shopping anyway. (不管怎么说,我们去逛逛吧。) Why don't we go window-shopping? Shall we go window-shopping? (去逛商店吗?) 人多得要命! What a crowd! It's so crowded! What a big crowd! 商店几点开门? When does the store open? When does the store open? (商店几点开门?) It's closed today. (今天休息。) When do you open? What time do you open? How soon does it open? What time does the store open? When do the doors open? 商店几点关门? When does the store close? When does the store close? (商店几点关门?) We close at seven. (7点。) What time does the store close? When is closing time? (几点打烊?) 我们11点才开门呢。 We won't open until eleven. We won't open until eleven. (11点才开门。) That late? (那么晚?) It opens at eleven. (11点开门。) From eleven. (11点开始。) Our business hours begin at eleven. (我们11点开始上班。) 卖鞋的专柜在哪儿呀? Where's the shoe department? Where's the shoe department? (卖鞋的专柜在哪儿呀?) I'm lost, too. (我也糊涂了。) *department store “商场”。 Where can I find the shoe department? Where is the shoe department located? 在3楼。 It's on the third floor. *on the...floor是“(楼的)……层”。美国的1楼是the first floor,2层是the second floor。英国的1楼是“the ground floor”,2楼是“the first floor”,两种说法相差1层,所以要注意。 是往下? Going down? *乘坐电梯时向对方询问“是下楼吗?”,如果问“是上楼吗?”可说Going up?。

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