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精读3 解析

精读3 解析
精读3 解析

IELTS

题型01 Y/N/NG √

题目

Doctoring sales

02 选择题√

03分类题

04 summary √

05配对题

859 words

06图表题

07简答题

题材

关键

医疗健康

Pharmaceutical,medical,doctor,health care,patients,

drug

Doctoring sales

Pharmaceuticals is one of the most profitable industries in

North America. But do the drugs industry's sales and

marketing strategies go too far?

A A few months ago Kim Schaefer, sales representative of a major global pharmaceutical company, walked into a medical center in New York to bring information and free samples of her company's latest products. That day she was lucky—a doctor was available to see her. 'The last rep offered me a trip to Florida. What do you have?' the physician asked. He was only half joking.

B What was on offer that day was a pair of tickets for a New York

musical. But on any given day, what Schaefer can offer is typical for today's drugs rep—a car trunk full of promotional gifts and gadgets, a budget that could buy lunches and dinners for a small country, hundreds of free drug samples and the freedom to give a physician $200 to prescribe her new product to the next six patients who fit the drug's profile. And she also has a few $1,000 honoraria to offer in exchange for doctors' attendance at her company's next educational lecture.

C Selling pharmaceuticals is a daily exercise in ethical judgement. Salespeople like Schaefer walk the line between the common practice of buying a prospect's time with a free meal, and bribing doctors to prescribe their drugs. They work in an industry highly criticized for its sales and marketing practices, but find themselves in the middle of the age-old chicken-or-egg question—businesses won't use strategies that don't work, so are doctors to blame for the escalating extravagance of pharmaceutical marketing? Or is it the industry's responsibility to decide the boundaries?

D The explosion in the sheer number of salespeople in the field—and the amount of funding used to promote their causes—forces close examination of the pressures, influences and relationships between

drug reps and doctors. Salespeople provide much-needed information and education to physicians. In many cases the glossy brochures, article reprints and prescriptions they deliver are primary sources of drug education for healthcare givers. With the huge investment the industry has placed in face-to-face selling, salespeople have essentially become specialists in one drug or group of drugs—a tremendous advantage in getting the attention of busy doctors in need of quick information.

E But the sales push rarely stops in the office. The flashy brochures and pamphlets left by the sales reps are often followed up with meals at expensive restaurants, meetings in warm and sunny places, and an inundation of promotional gadgets. Rarely do patients watch a doctor write with a pen that isn't emblazoned with a drug's name, or see a nurse use a tablet not bearing a pharmaceutical company's logo. Millions of dollars are spent by pharmaceutical companies on promotional products like coffee mugs, shirts, umbrellas, and golf balls. Money well spent? It's hard to tell. ' I’ve been the recipient of golf balls from one company and I use them, but it doesn't make me prescribe their medicine,' says one doctor. 'I tend to think I'm not influenced by what they give me.'

F Free samples of new and expensive drugs might be the single most

effective way of getting doctors and patients to become loyal to a product. Salespeople hand out hundreds of dollars' worth of samples each week- $7.2 billion worth of them in one year. Though few comprehensive studies have been conducted, one by the University of Washington investigated how drug sample availability affected what physicians prescribe. A total of 131 doctors self-reported their prescribing patterns—the conclusion was that the availability of samples led them to dispense and prescribe drugs that differed from their preferred drug choice.

G The bottom line is that pharmaceutical companies as a whole invest more in marketing than they do in research and development. And patients are the ones who pay—in the form of sky-rocketing prescription prices—for every pen that's handed out, every free theatre ticket, and every steak dinner eaten. In the end the fact remains that pharmaceutical companies have every right to make a profit and will continue to find new ways to increase sales. But as the medical world continues to grapple with what's acceptable and what's not, it is dear that companies must continue to be heavily scrutinized for their sales and marketing strategies.

Text structure : This is an exposition essay that talks about the

Micro-Enterprise Credit for Street Youth. .

I.Words and phrases: The language is formal and academic.

II.Cultural Items/ Technological terms:

III.Overall difficulty level(in terms of vocabulary, sentence length, article length, topic familiarity): ★★★☆

IV.Reading Skills to be addressed:

1Reading for specific information: What, where, who, when,

why, how?

√2Reading for main ideas, inferring, linking ideas and ellipsi s (cohesion/ reference)

√3 Evaluating the text (purpose, text organization)

4 Figurative languages

5 Humor through exaggeration, through irony

I.Surveying the Text:

1.Look at the title and quickly go over the beginning three paragraphs

and decide what the topic/issue of this passage is.

Topic/Issue: the reality/truth about the environment (Are the

environmental standards declining?)

2.Read the first sentence of each paragraph. What is the author’s general

point? Is this general point explicitly stated (thesis statement) or

implied?

3.The SKI purpose is _____.

A draw the attention of governments to the problem of street children.

B provide school and social support for street children.

C encourage the public to give money to street children.

D give business training and loans to street children.

4.How many countries do S.K.I. work with ?

5.What is name of the project in the Dominican Republic?

II. Text Structure Analysis:

1. What is the function of Para.1?

Possible Answer: Introduction of “they say”. The first p aragraph summarizes the environmentalists’ view of a deteriorating environment.

2. What is the function of Para. 2?

Possible Answer: To generate “I say” from what “they say”. The

author argues against the environmentalists claim basically by using facts and figures, countering each and every sub-claims of the environmentalists in the first paragraph. A typical “disagree-but explain why” framework.

3. What is the function of the first sentence in Para. 3?

Possible Answer: Revealing the thesis (the unifying idea of the entire passage). The author formally sets up his claims: Misconception is prevalent and there are four reasons to account for that.

6.What is the function of Para. 9-11?

Possible Answer: Entertaining counterclaims for objectivity in overall argument. Global warming is a major point of contention in the general discussion of environment reality, as revealed in Para. 2. The author’s rebuttal to this counterclaim is not substantiated by evidence in Para. 2, so in these three paragraphs he refuted the conception of global warming and the common responses Vocabulary and Sentence Exercises

Exercise 1

Directions: The word underlined in each of the following sentences might have a meaning you don’t know. Try to use context hints or clues in order to make up a definition. Write your own definition in the blank space given below the sentence.

1. A few months ago Kim Schaefer, sales representative of a major global pharmaceutical company, walked into a medical center in New York to bring information and free samples of her company's latest products. (Para. 1)

pharmaceutical: ________________________________________ representative:

2. The purpose of this paper is to share some of the lessons S.K.I. and our partners have learned.(Para. 2)

purpose: __________________________________________

3. Typically, children do not end up on the streets due to a single cause, but to a combination of factors: a dearth of adequately funded schools, the demand for income at home, family breakdown and violence. (Para.

3)

dearth: ________________________________________ Demand:________________________________________

4. The street may be attractive to children as a place to find adventurous play and money. (Para. 3)

attractive: ______________________________________

adventurous: ______________________________________

5. Generally the rates have been modest (lower than bank rates). (Para. 3)

rates: _____________________________________

6. Participants in the Youth Skills Enterprise Initiative Program, Zambia

Enterprise: ________________________________________

Exercise 2

Directions: Read the following sentences. Try to decide what each underlined part refers to.

1. However, it is also a place where some children are exposed, with little or no protection, to exploitative employment, urban crime, and abuse. (Para. 3)

it: _________

2. They were also given a safe place to store their equipment, and facilities for individual savings plans.(Para. 7)

they: ________

3. There are tremendous advantages to involving parents or guardians in the program, where such relationships exist. (Para. 13)

The program: ________________________________

Exercise 3

Directions: Fill in each of the blanks in the following sentences with a word or phrase chosen from the list given below. Change the form where necessary.

and , interest, abide by , involved in, be given to, due to, linked to, at least, gain, used to, access to , emerged from

1.Children who work on the streets are generally unskilled, labour-intensive tasks which require long hours

2. As the entrepreneurs experience, the enterprises can be gradually expanded and consideration can increasing loan amounts.

3. children do not end up on the streets a single cause.

4. When children have had a major role in determining procedures, they are more likely to and enforce them.

5. It is critical for all loans to be training programs that include the development of basic business life skills.

6. Ideally, potential participants will have been involved in the organisation's programs for six months, and trust and relationship-building will have already been established.

7. All S.K.I. programs have charged on the loans, primarily to get the entrepreneurs the concept of paying interest on borrowed money.

8. The following lessons have the programs that S.K.I. and partner organisations have created.

9.There is a need to recognise the importance of credit for impoverished young people seeking to fulfil economic needs

Exercise 4

Directions: Complete each of the following sentences with an appropriate preposition or adverb.

1. Many children may choose entrepreneurship because it allows them a degree of independence, is less exploitative many forms of paid employment, and is flexible enough to allow them to participate other activities such as education and domestic tasks.

2. I am a large, poor family and for many years we have done without breakfast.

3. Typically, children do not end up on the streets due to a single cause, but to a combination of factors: a dearth adequately funded schools, the demand for income at home, family breakdown and violence.

4.Street youths are supported to start their own small business business training, life skills training and access to credit.

5. Although small-scale business training and credit programs have become more common throughout the world, little attention has been paid to the need to direct such opportunities to young people

6. the past nine years, Street Kids International (S.K.I.) has been working with partner organisations in Africa, Latin America and India to support the economic lives of street children.

Exercise 5

Directions: Choose the right conjunctive to combine the sentences in each pair given below.

When, Such as, as, ever since, although/ though

1. a) small-scale business training and credit programs have become more

common throughout the world

b) a relatively little attention has been paid to the need to direct such opportunities to young people

2. a) children who work on the streets are generally involved in unskilled,

labour-intensive tasks which require long hours

b) shining shoes, carrying goods, guarding or washing cars, and

informal trading

3. a) the entrepreneurs gain experience

b) the enterprises can be gradually expanded and consideration can be

given to increasing loan amounts

4. a) children have had a major role in determining procedures

b) they are more likely to abide by and enforce them

5.a) I am from a large, poor family and for many years we have done without breakfast

b) I joined the Street Kids International program I have been able to

buy my family sugar and buns for breakfast.

Exercise 6

Directions: Scan the passage and find the English equivalent for each phrase given in Chinese.

1. 二手

2. 小规模的

3. 困难的处境

4. 以...自豪

5. 劳动密集型

6. 家庭暴力

7. 支付利息

8. 缺乏

9. 创业精神

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encyclopedia 百科全书endeavor 尝试endowment 天赋 ethical 道德的ethnic evaluate 估算,评估excessive 过分的,极度的feminine 女性的 financial 财政的 functional 职务的 genetic 基因的 guilt 内疚 heighten 提高 inherit 遗传,继承inhibition 压抑的情绪interact 交流 interaction 合作 involve (成功的)必要条件journal 期刊 masculine 男性的 maturity 成熟 mistrust 不信任

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1.Do you think that making music and art compulsory subjects in schools would reduce some children’s enjoyment of them? 2.Bob’s one of those people who relish risk and danger-he’d be bored in a safe ,steady job. 3.Elizabeth is certainly talented enough to succeed in her career; she just doesn’t have enough confidence in her own abilities. 4.I’m sorry you’re in trouble, but as you made your decision on your own you’ll just have to face the consequence. 5.Many educators would be delighted to abolish exams, but they also worry that without them there would be too little incentive for students to work hard. 6.The teacher accidentally hit the boy’s hand with an eraser and was hence force known as “Dead-Eye Bean.” 7.If I had money ,I’d invest it all in internet companies. 8.Psychologist say that our behavior is influenced by many factors too subtle for us to consciously perceive. 9.He’s always had a passion for books. If he could work in a library, it would be a dream comes true. 10.Look at those three whispering in the corner again-they’re scheming something, I just don’t know what! 11.In a healthy relationship,the partners’strengths and abilities complement each other,rather than being identical. https://www.wendangku.net/doc/5010832861.html,lions of dollars and lots of famous actors are not indispensable to the production of a successful film,but they help! 13.I never felt i had a right to expect any special privileges because of my university education. 14.The markeing strategy that Edward proposed would be brilliant if only he hadn’t forgotten about good business ethics. 15.It’s true that not having a car imposes some constraints,but owning one also complicates life in many ways. 16.According to Chinese law,every child is entitled to nine years of free edu. 17.Life should consist of more than juse a stuggle for surrival. 18.The sight of the helpless child aroused her maternal instinct . 19.T he winners of the contest were chosen randomly ,no consideration was given to age,gender or income. 20.He has lost the use of his limbs but he is still in possession of all his faculties. 21.Please give the highest priority to this very urgent. 22.She enjoy parts of her trip to India,but said she she found the poverty she saw there rather depressing . 23.When every student imagines that every other student is working harder and doing better, stress is the inevitable result. 24.It is my firm conviction that violence is never a reasonable solution to conflict. 25.Everyone jumped up when a piercing scream suddenly broke the silence, 26.In many cultures a memorial service is a joyful celebration, not a solemn event. 27.The recession has put increasing pressure on the job market, so employment prospects for this year’s graduates are unfortunately rather grim.

大学英语精读3单词

academic 学院的adolescence 青春期adolescent 青少年时期adulthood 成年affection 喜爱affirm 断言agenda 日程表anxiety 焦虑attitudinal 态度的baptist bounce 跳跃capability 能力contribute 贡献counsel 建议crisis 危机definite 清楚的developmental 发育的distinct 区分,差别distressed 悲伤 dorm 公寓,宿舍(大学生) encyclopedia 百科全书endeavor 尝试endowment 天赋ethical 道德的ethnic evaluate 估算,评估excessive 过分的,极度的feminine 女性的financial 财政的functional 职务的genetic 基因的guilt 内疚heighten 提高 inherit 遗传,继承inhibition 压抑的情绪interact 交流interaction 合作 involve (成功的)必要条件journal 期刊masculine 男性的maturity 成熟mistrust 不信任newscast 新闻广播parental 父母的peer 同龄人perceive 理解position 工作prejudiced 偏见project 规划rebel 抗议relate 理解,同情某人resentment 怨恨 role 职责seminary 学院的separation 分开sexual 2性的shrink 缩水stressful 有压力的superior 优秀的theological 神学的unquestionably 毫无疑问的 lesson2 alley n.小路, 巷bitterness n.苦味, 悲痛, 怨恨call it quits 停止civil war 内战Congressman n.国会议员, 众议院议员dirt road 土路down and out 落魄drip n.水滴vt.(使)滴下vi.(使)滴下druggist n.药商, 药材商, 药剂师【医】药商, 调剂员farmhouse n.农舍general n.一般, 将军, 大体a.全面的, 大体的, 总的, 一般的, 普遍的n.常规【计】常规【医】一般的, 全身性, 广泛的get hold of 抓住, 得到get word 获得消息, 听说, 得知 glimpse n.一瞥, 一闪vi.投以一瞥, 闪烁不定vt.瞥见fool around 闲荡, 干蠢事, 干无用的事, 干琐屑的事grand marshal 大元帅harness n.马具, 挽具状带子, 甲胄vt.给...上挽具, 驾驭, 披上甲胄, 利用...以产生动力headquarters n.总部, 司令部, 总部人员【经】本部, 总部, 总署hush n.肃静, 安静, 沉默vt.(使)肃静, (使)安静, (使)缄默interj.嘘, 别作声intimate a.亲密的, 私人的, 秘密的vt.暗示, 通知, 告诉n.至交【法】亲密的, 亲切的, 私人的lrish 爱尔兰的liven vt.使高兴, 使快活vi.快活起来livery n.制服, 侍从a.象肝的, 有肝病症状的 memoir n.传记, 实录, 追思录, 回忆录, 自传【化】研究报告miraculously ad.超自然, 非凡, 不可思议, 令人惊叹, 象奇迹一样, 奇迹般, 能创造奇迹momentary a.瞬间的, 刹那间的naked a.裸体的, 无装饰的, 无保护的, 赤贫的【医】裸露的orderly a.有秩序的, 整齐的, 值班的n.护理员, 清道夫, 传令兵, 勤务兵ad.依次地, 顺序地【医】男护理员parade n.游行, 炫耀, 阅兵vt.游行, 炫耀, (使)列队行进vi.游行, 炫耀, (使)列队行进pond n.池塘vt.筑成池塘vi.筑成池塘Presbyterian adj.长老制的, 长老会的n.长老教会员railroad n.铁路, 铁路公司vt.铺设铁路, 用铁路运输vi.在铁路工作【经】铁道, 铁路ridiculous a.荒谬的, 可笑的Scotsman n.苏格兰人,苏格兰男人shed n.车棚, 小屋, 脱落之物, 分水岭vt.使流出, 放射, 脱落, 散发, 摆脱vi.流出, 散布, 脱落【医】脱落, 脱换show up 揭露, 露出, 露面 smash n.打碎, 粉碎, 打碎时哗啦声, 猛击, 扣球, 杀球, 经营失败, 破产, 硬币, 假硬币a.非常轰动的, 了不起的vt.打碎, 粉碎, 击溃, 使破产, 使裂变, 使用假硬币vi.碎裂, 猛撞, 破产, 扣球, 杀球ad.轰隆一声, 哗啦一声surrender vt.交出, 放弃, 使投降, 让与vi.投降, 自首n.交出, 放弃, 投降Swede n.瑞典人Sweden sympathize vi.同情, 怜悯, 同意, 体谅 with thick with somebody 厚与某人windbag n.空话连篇的人, 风囊

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