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营销策略对话17篇

营销策略对话17篇
营销策略对话17篇

1. Advertising and Business Image

A: I think advertising plays an important part in your production promotion. Do you agree with me? B: Yes. l am especially interested in the role of business image and public relation that advertising plays in the production promotion.

A: That is a fascinating and important area in the entire process of successful merchandising, especially the matter of public relations and business image.

B: There is a close relationship between building a reputation and establishing goodwill. Am I right?

A: Yes. We all know what it is when a company has it and we clearly know when a company doesn't have it.

B: I think we all know that

A: The same thing applies to product, too. And this is why I think the specific product advertising has only limited effect. In the long run, it's image that really counts.

B: Yes, advertising can help build product recognition, and product itself build image.

1. 广告与企业形象

A:我认为广告对促进生产发挥着重要作用,您同意吗?

B:是的。我尤其对广告在促进生产中对企业形象和公共关系的作用感兴趣。

A:那是个有吸引力的领域,它在成功推销的整个过程中是至关重要的,尤其是公共关系和企业形象。

B:建立信誉和树立商誉有密切的关系,对吗?

A:是的。我们很清楚,当一家公司建立了信誉,它意味着什么,同时,更清楚如果公司没有了信誉,它又意味着什么。

B:我想我们都了解这一点。

A:这也同样适用于一件产品。所以我认为具体的产品广告,效果是有限的。然而从长远来看,企业形象才是真正重要的。

B:是的,广告虽有助于识别产品,但是产品本身才能树立形象。

A:很明显,销售额确实是要看广告的好坏,布朗先生,你的意见是什么?

B:我想说的是我们的产品在美国销售很差的主要原因就是我们的广告策略。

A: 你能解释得再详细一些吗?

B:好的。在日本及美国我们用的是同一家日本广告代理商,广告活动也极为相似……结果美国方面的销售额少了百分之二十。

2. Advertising and Culture

A: It may seem an obvious point, but it's true that advertising determines the rate sales. Mr. Brown, What is your opinion?

B: I want to say that one of the main causes of the poor U. S sales of our new product was our advertising strategy.

A: Could you explain it more specifically?

B: Well, we used the same Japanese agency for both the Japanese and U. S campaigns, and the campaigns were very similar. . . but response was 20% lower in the U. S.

A: So you mean the ad appealed more to a Japanese audience than to an American audience.

B: Exactly. They used visuals and music to convey an overall image, but did not say much about the product. Japanese are accustomed to this type of advertising but Americans tend to want more information from ads.

A: That's fascinating. The historical and cultural basis may cause the difference in advertising.

2. 广告与文化

A:很明显,销售额确实是要看广告的好坏,布朗先生,你的意见是什么?

B:我想说的是我们的产品在美国销售很差的主要原因就是我们的广告策略。

A:你能解释得再详细一些吗?

B:好的。在日本及美国我们用的是同一家日本广告代理商,广告活动也极为相似……结果美国方面的销售额少了百分之二十。

A:你的意思是那个广告对日本的顾客比对美国的顾客有吸引力吗?

B:不错。那个广告用视觉与音乐的效果来表达整体的形象,对产品的说明却很少。日本人已经习惯于这类广告,但是美国人却倾向于在广告上得到很多的信息。

A:很奇妙呀!历史和文化背景会造成广告效果的差异。

3. Advertising Strategy

A: Bob, have you got any ideas about the advertising of our sky beer?

B: I think we can start out with small newspaper ads. Then we'll see what kind of response we get.

Based on that we'll decide whether to run full-page ads. If we don't get a positive response from the newspaper ads, we'll do some radio spots.

A: Sounds good. But I have a different idea. Listen. I plan to use the media mix to reach our target market. Our main goal is to establish brand awareness among our target audience.

B: What do you plan to use?

A: I plan to put together two 30-second prime-time TV commercial. We'll begin with a slow-moving shot of the crowds, Then we'll come in on a close-up of our main actress. She will be drinking our sky beer and the rest of the crowd will be moving in towards her. I plan to finish up with this shot of the product and the punch line: "you can count on us".

B: Great! I like where you're going with this, but what kind of music are you going to have in the background.

A: We'd better use light music. It makes the audience feel comfortable.

B: I think we can also run billboard and print ads to help create broad brand recognition.

3. 广告策略

A:鲍勃,关于我们天空牌啤酒的广告设计你有什么想法吗?

B:我认为可以先在报纸上打小型广告,看看有什么反应。根据反应我们再决定是否作整版广告。如果报纸反应不理想,我们将做些广播广告。

A:很好,但我的想法和你不同。我计划用媒体组合来达到市场目标。我们的主要目标是在目标顾客中建立起品牌知名度。

B:你打算使用哪些媒体?

A:我打算策划两个30秒的广告在电视黄金时间播出。我们可以首先用一个缓慢移动的人群镜头。然后推入我们女主角的特写。她喝着一瓶天空牌啤酒,其他人向着她移动。我打算用产品的这个镜头结束,伴随的广告妙语是“请相信我们”。

B:好极了!我很喜欢你的这种处理,可是你打算用什么背景音乐呢?

A:我们最好用轻音乐。轻音乐使观众感到很舒服。

B:我们还可以同时刊登户外广告及平面广告来帮助创立品牌识别。

4. Look for an advertising agency

A: I am thinking about finding an advertising agency for our new product, but I am totally at a loss when facing so many choices. Do you have any ideas?

B: I recommend Hope Advertising Agency. In the five years we have been working with Hope, they have proved an indispensable role of the marketing process.

A: Really? I want to know more about them. Tell me something.

B: Hope has been established in this trade since 1990. They are creative, financially stable and progressive. Hope can become a genuine partner.

A: That really sounds like a reliable agency. How did Hope strike you when you first got acquainted with each other?

B: I would admit that their philosophy impressed me a lot. It goes like this: You cannot bore people into buying your produces or services. You must interest them into buying.

A: Sounds perfect. I think I'd better make a phone call to them.

4. 寻找广告代理

A:我想要找一个广告公司为我们的新产品打广告,但是面对这么多的选择,我真是无从下手。你有什么点子吗?

B:我极力推荐希望广告公司。在我们同希望公司合作的五年里,事实证明他们是我们市场环节必不可少的一部分。

A:真的吗?我想了解更多关于他们的情况。

B:从1990年开始,希望公司开始着手广告业务。他们有很好的创意,经济稳定,事业也蒸蒸日上。他们是一个真正的合作伙伴。

A:听起来是家值得信赖的公司。你们第一次和他们打交道时,他们是怎样打动你们的?B:我必须承认他们的经营理念给我留下了深刻的印象。大概是这样的:“你不能让人们厌烦之极而买你的商品,而应该让他们感兴趣而去买你的商品。

A:很有道理。我觉得我最好给他们打个电话。

5. Place an Advertisement in a Magazine

A: Market classifieds, can I help you?

B: Yes, I would like to find out about placing an advertisement in your magazines. Can you tell me

a little about your rates for advertisements?

A: Sure. Our advertising rates are divided according to size and location. Also, our rates are different according to which publication you wish to advertise in. Our fall edition is pricier than the spring edition. When were you looking to advertise?

B: We would like to get in with the fall publication, if possible. . .

A: We can do that. .. timing might be a little tight because our press date is October15th, but it can be done. Do you have a predetermined design? You can use either your own designers or if it is more convenient for you, we have a team of designers that can put something together for you... B: That won't be necessary, we already have the image. If we run a full page ad in your fall edition on, what do you think that will cost me?

A: It depends on the location in the material. Are you interested in a front or back paper ad? Those are more prime spots. We also have six tab page positions available.

B: I think a tab spot would be nice...

A: For a customer supplied design, you are looking at about 500 pounds.

5. 刊登广告

A:市场广告部,需要帮忙吗?

B:是的。我想了解一下你们杂志刊登广告的事情。您能给我介绍一下你们的广告收费情况吗?

A:当然可以。我们的广告收费按照大小和所登的位置分成几档。此外费用也会根据你们想登哪一版而不同。我们秋季版比春季版收费!要高。你想什么时候登广告。

B:如果可能的话,我想在秋季版上登。

A:我们可以安排。由于我们的出版日期是10月15日,所以从时间上可能有点紧张。你有提

前订好的设计方案吗?你可以用自己的设计,或者更方便的话,我们有室内美术设计师帮你设计。

B:那倒没有必要。我们有自己的设计方案。如果我们需要你们秋季版上登一整页的广告,你;看要多少钱?

A:那要看你所登广告的位置。你喜欢封面还是封底广告?我们还有6个插页广告的位置。B:我想插页广告就可以了。

A:顾客自己提供设计的话,广告费用大概要500英镑。

6. Selection of Business Media

A: As for the selection of business media, would you like to share some thoughts with us?

B: Well, the key is that advertisers must study the audience they wish to reach before buying any media, whether at home or abroad.

A: Say, we plan to use newspaper to advertise our products. Any suggestions?

B: To get the most from the advertising budget, you must know the characteristics of a newspaper's readership: the median age, sex, occupation, income, educational level, and buying habits of the typical reader.

A: Compared with other media, any advantages for newspaper?

B: Studies show that newspaper ads rank highest in credibility; TV commercials are a distant second.

A: Newspapers must have their shortcomings.

B: Definitely. Newspapers also have disadvantages: lack of audience selectivity, shot life span, poor production quality, heavy advertising competition, potentially poor ad placement, and overlapping circulation.

A: Then what about magazines?

B: Magazines offer distinct advantages. They are the most selective of all mass media and are flexible in both readership and advertising. Unsurpassed color, excellent reproduction quality, authority and credibility, long shelf life, so many advantages. Of course, the cost of advertising in some magazines is also very high.

6. 选择商业媒体

A:对于商业媒体的选择方面,您能和我分享一下您的想法吗?

B:哦,关键在于广告主在购买媒体,无论是国内还是国外的之前,必须研究他们的目标受众。

A:比如说,我们打算用报纸来宣传我们的产品。您有什么好的建议吗?

B:为了更好地利用广告预算,你必须了解报纸读者的特征:典型读者的平均年龄、性别、职业、收入、教育水平和购买习惯。A:相对于其他的媒体,报纸有什么优势呢?B:研究表明,在可信度方面,报纸广告名列第一,电视广告屈居第二,而且差距不小。A:那报纸一定有它的缺点吧?

B:当然,报纸也有缺点,如对受众而言缺乏选择性、寿命短、印刷质量差、广告竞争激烈、广告发布的位置可能不好、发行重叠等。

A:那么杂志呢?

B:杂志具有明显的优势。在所有的大众媒体中,它的选择性最强,在读者和广告方面也具有弹性。无与伦比的色彩、出色的再现质量、权威性和可信性、寿命长等众多优点。当然,有些杂志的广告成本也很高。

7. Media Planners

A: Remember, we're the media planners. We should bear in mind that how consumers regard various magazines and TV program——feminine or masculine, highbrow or lowbrow, serious or frivolous——and determine whether they are appropriate for our brand.

B: That's surely the most important part. And we need a comprehensive research.

A: Once business media vehicles are selected, we should decide on scheduling——how many of each medium's space or time units to buy over what period of time.

B: Yes. Besides, we should take our competitors' move into consideration.

A: Good. Especially those that have larger advertising budgets should we care. This affects the media mix.

B: Have you guys noticed that the efficiencies of mass media advertising are not what they used to be?

A: Yes, indeed. Consumers tend to be more sophisticated, cynical, rational and distrusting than ever before.

B: As new media have proliferated and the cost of competition had intensified, we should search for new ways to get more market share.

A: Great minds think alike, huh !

7. 媒体策划人员

A:要记住我们是媒体策划人员。我们要考虑消费者如何看待各种杂志和电视节目——男性的、女性的、高雅的、低俗的、严肃的、无聊的——以确定这些媒体对我们的品牌是否合适。

B:这显然最为重要。我们需要一个全面的调查。

A:一旦商业媒体工具选择好了,我们应该决定广告排期——广告发布的时间,每种媒体购买多少空间和时间。

B:是的,除此之外,我们还要考虑对手的行动。A:说得好。尤其是那些广告预算比我们高的对手。这会影响到媒体的组合。

B:你们注意到了吗,大众媒体的广告功效远不如过去?

A:的确如此。消费者比过去更成熟、挑剔、理性,更不信任媒体。

B:随着新媒体的激增和竞争成本的增长,我们也应该寻找新的方法,从而抢占更大的市场份辅.

A:看来英雄所见略同呀!

8. Carry Out the Plan

A: Good morning. How are you today?

B: I'm fine. How about you?

A: Great, thanks. So, what is the status of your advertising campaign?

B: As I mentioned before, it'll be a national campaign starting next month. We've decided to use a variety of media for full coverage. First, we'll have 30-second spots on television once a day for 3 weeks. At the same time, we'll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we'll have some outdoor ads using billboards near main entrances to big cities.

A: What style will the ads use?

B: We're focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There’ll be some reason why thrown in to hype our choice of flavors and show everyone they're not stuck with just vanilla.

A: Sounds like an ideal approach. Will we have a new slogan?

B: Definitely. The advertising agency's working on that right now. They'll have some proposals ready by the end of the week.

A: Sounds like we'll have a winner on our hands!

8. 实施广告计划

A:早上好!你今天过得怎么样?

B:我很好,你呢?

A:很好,谢谢。我们公司的广告宣传做得怎么样了?

B:正如以前所说,我们下个月开始的宣传活动,是全国范围的。我们已经决定利用各种媒体做全面宣传。首先,我们在电视上做持续三个礼拜的广告。每天一次,时间为30秒。同时,我们还会在被选中的人口较多的城市电台广播中宣传。每天3次,每次时间为15秒。

最后,我们还会有一些户外宣传活动,在大城市的主要入口处,树立广告牌。

A:那么采取什么样的风格呢?

B:我们将把焦点放在日常生活方面,告诉你只要吃一个冰激凌三明治,就能消除夏日炎热。

我们还会通过对多样口味选择的宣传,告诉大家推荐我们公司产品的原因,香草并不是唯一的口味。

A:似乎是个完美的方案。我们会有新的口号吗?

B:当然,广告代理商正在设计呢。这个周末会出台一些新的策划。

A:听起来我们将会成为一个大赢家!

9. Effect of Advertisement

A: Well, you two. I have good news from Ms. Steven.

B; Are we opening the new shop?

A: Not just that. Ms. Steven wants me to tell you that we will be opening two new shops. They've just decided on the second location. And Ms. Steven wants to thank us especially.

B: She is a very aggressive woman. Two shops at once! How will they have the staff for that?

A: That isn't our concern. But Ms. Steven says she wanted to thank us especially. She wants to take us to dinner this Saturday.

C: Great. So I guess our television ads worked.

A: If we judge by April's sales, they worked almost miraculously. According to what Ms. Steven told me sales are up around 50% at all three stores.

B: Excellent! And she thinks it was because of the TV ads?

A: Yes. What else? She says she is very grateful for your idea. That concept was dynamite.

C: I thought we should promote more directly to older men. So it worked. I’m glad.

A: Now we need to develop the concept more. I'm thinking about more newspaper ads and billboards. And maybe a new TV ad as well.

C: For newspaper ads, we will have to work with a different advertising agency. The Time Company only does television.

A: I know that. Can you try to set up some meetings with other agencies?

B: Sure. I'll call around. I just need to know your schedule.

A: We'll have to work hard on this, you two. Ms. Steven thinks we may be able to steal the market from the shopping malls. So she wants to hit them hard and hit them fast.

C: That sounds more like military strategy than medicine sales.

A: Well, you know, medicine is like anything else. Business is war, whatever you sell.

9. 广告效应

A:我从斯蒂文太太那儿听到一个好消息。

B:我们要开新店吗?

A:不止是那样。她要我告诉你们我们将要开两家店。他们刚决定第二家店的地点。斯蒂文太太特别要谢谢我们。

B:她是非常有冲劲的女人,同时开两家店!他们怎么找那么多的工作人员呢?

A:那并不是我们该担心的事。但是斯蒂文太太说要特别谢谢我们。她要在这个周六请我们去吃晚餐。

C:真好,我猜是电视广告起作用了。

A:如果我们从4月份的销售额来了看,它们几乎创造了奇迹。按斯蒂文太太告诉我的,在三个店面销售额都上升50%。

B:太好了!她相信是因为电视广告的作用?

A:是的。还会因为什么呢?她说非常感谢你的构想。那个概念真具有爆炸性。

C:我认为我们应该直接向老年男性来推广。这是有效的,我很高兴。

A:现在我们需要开发一些构想。我在考虑有关报纸广告以及设立广告牌。以及一个新的电视广告的事儿。

C:报纸广告,我们需要再找一个广告代理商。时代公司只做电视广告。

A:我知道。你可以再安排一些跟代理商的会谈吗?

B:当然,我会联系一下。我只是需要知道的时间表。

A:你们两个必须要在这方面努力。斯蒂文太太希望我们能够把百货公司的市场给抢过来。

她要大大地打击他们,而且要快速。

C:那比较像军事战略而非药品的销售。

A:嗯,你知道,药品就像其他的事情一样。商场如战场,不管你是卖什么的。

10. Door-to-Door Promotion

A: Good morning, my name is John Black. I'm with New Century Limited. May I have a few minutes of you to let you know the special deals we are offering this month?

B: What is New Century Limited?

A: We are an independent selling club. We sell all types of books, everything ranging from novels to encyclopedias, at discount prices. We actually do almost all of our selling through direct marketing sales and we deliver the books right to door.

B: Do I have to pay some kind of membership fee to buy books?

A: No, anyone can buy our books. We do have a membership plan that you may wish to join, especially if you intend to buy a lot of books. Membership cost two hundred dollars and last for

a period of one year. If your are a member you get even bigger discounts of books.

B: What types of books and magazines do you sell?

A: We have an extensive line of all types of different magazines. Here's a copy of our catalogue. l'll leave my card and one of our catalogues. If there are any books that might interest you,you can contact me.

10. 上门推销

A:早上好,我叫约翰·布莱克,是新世纪图书有限公司的职员。我能否占用几分钟时间向你讲解一下我们这个月的特卖优惠?

B:新世纪是一家什么样的公司?

A:我们是一家独立的售卖机构,我们以超值价格售卖各种书籍,从小说到百科全书都有。

我们的大部分生意来自直接销售,并有送货上门服务。

B:我需要付会员费才能买书吗?

A:不需要,任何人都可以向我们买书。如果你想买很多书的话,你可以参加我们的会员计划,会费是200美元会籍为一年。如果你申请成为会员,你会得到更多的折扣。我们也销售杂志,你或许会有兴趣。

B:你们销售哪些类型的图书和杂志?

A:我们的书籍种类繁多。这是我们的图书目录。我留下我的名片和图书目录,如果你对我

们的图书感兴趣的话随时打电话给我。

11. Promotion via Telephone

A: Good morning! This is Bill Smith from Sun Company. We've learned from the international trade council that you are in the market for electrical bicycles.

B: Do you mean you have electrical bicycles to sell?

A: Yes. Electrical bicycle is our latest product combining the strong points of motorcycles and bicycles. It runs faster than the bicycle, powered either physically or electrically.

B: Sounds great! It doesn't bum gas and discharges no pollutants, so it's environmentally friendly. It's a great favorite of the young people.

A: Yes, you said it. But initially, it was designed for the elderly. As it is powered electrically, it won't make the rider tired and especially fit for the elderly.

B: What's your model range?

A: Generally, we have bikes for gents and ladies of different sizes and various colors. Do you think they have a chance on your market?

B: They could be well marketable in our area as long as they are as reliable in quality as they look in appearance. Will you please send me your catalog together with a range of pamphlets for my reference?

A: Sure.

11. 电话推销

A:早上好!我是太阳公司的比尔·史密斯。我们从国际贸易商会了解到你们求购电动自行车。B:你是说你们公司出售电动自行车吗?

A:是的。电动自行车是我们的最新产品,兼具摩托车和自行车的优点。它比自行车的速度快,可以用电力驱动,也可以人力驱动。

B:太好了。它不烧汽油,不排放污染物,因此对环境无害,应该很受年轻人的青睐。

A:你说对了。但它最初是为老年人设计的。它由电力驱动,不会让人疲劳,对老年人特别适用。

B:你们都有什么规格的电动自行车?

A:总的来说,我们有不同型号和颜色的男女式车型。你认为它们在你方市场有销路吗?B:只要它们在质量方面和外观一样可信,那么它们在我们那里会有很好的销路。请给我一本目录及宣传册作参考好吗?

A:当然可以。

12. Promotion at Exhibition

A: Welcome to our booth, I am David Smith from Blue Sky Textile Company, please take a look at our products. We have an established market in Europe. Our carpets and rugs enjoy general popularity.

B: Will you tell me something about that?

A: Yes. Our products are always of first-class quality. These carpets are 100% wool, fairly thick and very soft.

B: What designs do you have?

A: We have more than 20 series with over 100 designs; we have oriental styles woven with exotic flowers and birds, and western styles with legendary figures. You can have a look at the catalogues and brochures.

B: They all look great. Do you have wall rugs?

A: Sure we do. We have different colors, which will go with different home styles. For example, we have red color for a cozy home, white for a modern home.

B: You almost convinced me to make another purchase with you. However, before I do that, I really

want to see some samples.

A: I'll take you to our showroom on the second floor.

B: Thank you very much.

12. 展会推销

A:欢迎到我们的展台来。我是蓝天纺织品公司的大卫·史密斯。请看看我们的产品。我们在欧洲有稳定的市场,我们的地毯很受欢迎。

B:你能跟我介绍一下你们的产品吗?

A:当然可以。我们的产品质量上乘。这些地毯是100%羊毛的,相当厚而且很柔软。

B:都有哪些图案呢?

A:我们有20多个系列的100多种设计,有东方风格的,上面织有奇异的花鸟和古典建筑;西方风格的,上面有传奇人物。您可以看一下我们的商品目录和小册子。

B:看起来好极了。你们有挂毯吗?

A:当然有。由不同的颜色可以与不同的家居风格搭配,比如我们有红色和橙色的,衬托温馨的家,白色和蓝色的,衬托宁静的家。

B:我几乎被说服想从您那儿订货了。但是订货之前,我想看看你们的样品。

A:当然可以。我带您到我们二楼的展厅参观一下。

B:非常感谢。

13. Promotion at Store

A: I know from the ad that your store has a large collection of Chinese fans. I am interested in Chinese culture. Can you recommend me some that have a Chinese cultural flavor?

B: My pleasure. We have three major types: paper, silk and sandalwood fans. What kind would you like to see?

A: I know little about Chinese fans. Would you mind explaining a bit more specifically?

B: Ok. Sandalwood is famous for its delicacy and fragrance. As for paper and silk fans, we have many patterns for you to choose from. Some are painted with Chinese calligraphy and poems, some are with historical figures and some are with oil paintings. Do you want to have a look at each of them?

A: Yes, please. Oh, amazing! How beautiful they are! I like them all very much. These with paintings of The Great Wall and West Lake are especially to my taste. I'll take some of them for my friends, so that they will be able to appreciate the beautiful scenery as well as the craftsmanship of fan-making in China.

13. 商场推销

A:我从广告中得知你们店里有各种各样中国扇子出售。我对中国文化很感兴趣,您能否给我推荐几种有中国文化特色的?

B:很高兴为您效劳。我们的扇子分三大类:纸扇,绸扇和檀香木扇。你想看哪一种?

A:我对中国扇子了解很少,请你解释得详细一点好吗?

B:好的。檀香木扇因其气味芳香和做工精美而闻名。纸扇和绸扇有各种不同图案供您选择,有绘有书法和诗词的,有绘有历史人物的,还有绘有油画的。每一种都要看看吗?

A:是的,谢谢你。很漂亮!每一把我都喜欢。这几把绘有中国长城和西湖的我尤其喜欢。

我要给我的朋友买几把,这样他们既有机会欣赏中国精湛的制扇工艺,叉能欣赏中国的美景。

14. Look at our Products

A: Welcome to our booth. I am Zhengjian from Randy Health Products Company Limited. Please take a look at our products.

B: Hi, I'm Jeff from Denmark. I found these massage chairs very interesting.

A: Oh, these are our new modes. Look at this one, it's designed especially for people of the age between 30 and 40.

B: Really? What is special about it?

A: Many people between 30 and 40 are stressed out from work. Since they usually work in offices all day, they tend to have a neck pain and back pain. You see, this chair is designed to rub their necks and upper backs.

B: May I have a try?

A: Sure. (seats Jeff in the chair)

B: (after a while) Wow, this feels so good. I'm sure this will help me save money paid for a chiropractor. How do I operate this? Is it easy?

A: Yes. First, you need to plug it in. this is a control panel on this armrest. You press "Power" to switch it on and off. Then you can press" Mode" to choose a mode. In this mode, we have two modes " Rub" and " Pound".

B: Yeah, great! What about the other modes?

A: Let me show you.

14. 产品展示

A:欢迎光临我们的展位。我叫郑健,来自兰迪保健品有限公司。请看看我们的产品。

B:嗨,我是杰夫,来自丹麦。我发现这些按摩椅很有意思。

A:哦,这些是我们的新型号。请看这个,这是专门为30至40岁人设计的。

B:是吗?它有什么特别之处?

A:很多30至40岁的人都觉得工作压力很大。由于他们通常整天都在办公室里工作,很多人有颈椎痛或脊椎痛。你看这把椅子的设计就是按摩颈部和脊椎的。

B:我可以试一下吗?

A:当然。(让杰夫先生坐在椅子上。)

B:(过了一会)哇,感觉真好。我相信这可以帮我省下按摩的钱。我怎么操作这台机器?

简单吗?

A:是的。首先,接上电源。在这个扶手上有一个控制板。按“电源”钮来打开或关闭这台机器。

再按“功能”钮来选择一种模式。在这种型号里,我们有“揉”和“捶”两种模式。

B:哇,太棒了!其他功能怎么样?

A:让我来展示给您看。

15. Product Recommendation

A: Good morning sir. I am looking for a car. What kind of car is appropriate for me?

B: Good morning, madam. For you, I would recommend this one here.

A: The compact? Why do you think that one is better than the others?

B: This automobile can just satisfy all your needs because not only is it compact for ease in city driving and parking, but also it has many safety features. I know that as a parent, you are concerned about safety in driving your kids to and from school.

A: That's true. What kind of safety features are we talking about?

B: This model features anti-lock breaks, airbags on both driver and passenger sides, and impact collision design. But that's not all. This car isn't only safe, but it's very economical.

A: You mean it has a cheaper price than similar models.

B: Yes, the price is very affordable. Driving this car, you'll at so notice a significant annual saving in gas consumption. The main attraction of this model is the fuel economy.

A: With the high cost of gasoline these days, I think this model may be just what I want.

B: That's right. Why don't you take it for a test drive, and think it over.

15.产品推荐

A:早上好,先生。我想买辆汽车。什么样的车适合我呢?

B:早上好,夫人。对你来说,我推荐这一款。

A:小型汽车?你为什么认为这一款更适合我呢?

B:这种汽车正好符合你的需要。因为在城里开车和停车,小型车比较方便,而且它还有很多安全性能。我知道,开车接送孩子上下学,父母最关心的就是安全问题。

A:是这样的。这部小型车有什么样的安全性能呢?B:这一款有防盗装置,针对司机和乘客的安全气囊和防撞设计。而且不止这些,这种汽车不但安全而且还经济实惠。

A:你的意思是说这款车比其他款式的汽车价格

要便宜吗?

B:是的,价格绝对能够承受。而且开这款车你会发现每年还能节省很多汽油费。这款车最大的特点就是省油。

A:考虑到汽油的高费用问题,我想这款车正是我要找的。

B:没错。你为什么不试驾一下呢?然后再好好考虑考虑。

16. Product Introduction

A: Can you tell me more about your product? I haven't had time to study the report in detail.

B: I'd be happy to. Some of them, especially the ones made for export, are copied from seventeenth century lace-articles.

A: Really? I didn't notice them in the catalogue you gave me.

B: Here's the same one you've got, and here're some pictures. Look at this graceful cloth. It goes very well with a candle light dinner.

A: Yes, it looks like it does.

B: And yet, this cloth gives the most practical service. Between laundering spots come right out with a sponge. And it dries quickly and smoothly without a wrinkle.

A: That sounds very interesting. But we're just taking up the line. I am afraid we can't do much right now.

B: Why not place a trial order to sound out the market potential?

A: I was thinking the same thing.

16. 产品介绍

A:你能告诉我一些关于你们产品的情况吗?我一直没有时间仔细研究这份报告。

B:我很乐意这么做。其中有些货物特别是用来出口的货物,是仿自17世纪的花边织物。A:真的?我在你给我的目录中,没有留意到这些。

B:这本目录跟你拿的完全一样,这儿有些图片。你看这种高雅的桌布,它跟烛光晚餐非常搭配。

A:不错。看起来很相称的。

B:此外,这种桌布非常实用。洗涤时用海绵一擦,污点立刻洗掉。它干得很快,而且平滑得一点儿皱褶都没有。

A:听起来非常有趣。但是我们才经手这一行当,恐怕眼下做不了多少。

B:为什么不先订购一批试试,试探一下市场潜力呢?

A:我也正在考虑。

17. Selling Point

A: How is your laptop better than your competitors'?

B: We can offer a superior product at the same price as our competitors:

A: Can you explain it specially?

B: Sure. You see, compared with competing products, ours is lighter and smaller yet it is most advanced, reliable and user-friendly. Our company executes ISO9000 in management and quality control of the products, so the quality is guaranteed.

A: What other selling points about your M8 laptop?

B: This is our latest model. It had a great success at this year's exhibition in Paris. It employs the most advanced technology. It is a lot faster and fine-tuned than most of what are on the market.

What's more it's designed to conserve energy and it looks cute, colorful and fashionable which appeals to lots of young people.

A: Sounds impressive, how long has it been on the market?

B: They have been on the market for a couple of weeks, but they already are very popular. l am convinced that no other product is more competitive than ours.

17. 卖点介绍

A:你们的笔记本电脑在哪些方面优于其他竞争者?

B:在同样的价格下,我们可以提供更好的产品质量。

A:您能详细解释一下吗?

B:您看,比较起来,我们的产品体积小、重量轻、设计先进、质量可靠又易于操作。公司在管理和质量方面已经通过了S09000认证,质量是可以保证的。

A:你们的M8型号笔记本电脑还有其他卖点吗?

B:这是我们最新的产品,在今年的巴黎展览会上取得了很大成功。它包含了最先进的技术,比市场上大多数产品速度更快、操作更自如。另外,这款笔记本电脑属于节能设计,而且外观可爱,色彩鲜艳又很时尚,很合年轻人的口味。

A:听起来很令儿b动,这款笔记本电脑上市多久了?

B:它们刚刚投放市场几周就很受欢迎。我确信我们的产品是最具竞争力的。

英语对话常用100句

英语聊天常用语100句 1. How are you doing? 你好吗? 2. I'm doing great. 我过得很好。 3. What's up? 出什么事了/你在忙些什么/怎么了? 4. Nothing special. 没什么特别的。 5. Hi. Long time no see. 嗨,好久不见了。 6. So far so good. 到目前为止,一切都好。 7. Things couldn't be better. 一切顺利。 8. How about yourself? 你自己呢? 9. Today is a great day. 今天是个好日子。 10. Are you making progress? 有进展吗? 11. May I have your name, please? 请问尊姓大名? 12. I've heard so much about you. 久仰大名。 13. I hope you're enjoying your staying here. 希望你在这里过得愉快。 14. Let's get together again. 改天再聚聚。 15. That's a great idea! 好主意! 16. Please say hello to your mother for me. 请代我向你母亲问好。 17. I'm glad to have met you. 很高兴遇到你。 18. Don't forget us. 别忘了我们。 19. Keep in touch. 保持联系。 20. I had a wonderful time here. 我在这里度过了难忘的时光。 21. Have a nice weekend. 周末愉快。 22. Same to you. 彼此彼此。 23. Nice talking to you. 很高兴与你聊天。 24. Take care of yourself. 自己当心/照顾好你自己。 25. Thank you for everything. 谢谢你的多方关照/你为我所做的一切。 26. Thank you all for coming. 谢谢光临。 27. I appreciate your help. 我感谢你的帮助。 28. You're always welcome. 别客气/不用谢 29. Forget it. 算了吧 30. It was my pleasure. 不用谢。 31. I made a mistake. 我弄错了。 32. I'm terribly sorry. 实在抱歉。 33. I must apologize! 我必须道歉! 34. I feel terrible. 我感觉糟透了。 35. It's not your fault. 那不是你的错。 36. Sorry to bother /have bothered you. 抱歉,打扰一下/打扰你了。 37. What do you do? 你做什么工作? 38. How do you like your new job? 你觉得你的新工作怎样? 39. I like it a lot. 我很喜欢。 40. I like reading and listening to music. 我喜欢阅读和欣赏音乐。 41. What's wrong? 怎么回事?

口语交际小学一年级下册教案

(此文档为word格式,下载后您可任意编辑修改!) 我自己会买东西了 [教学目标] 1、知道买东西时应该说些什么,能正确表达自己购买东西的愿望。 2、买东西时,能与售货员正确对话。 3、教育学生说话时态度要大方,语言亲切、有礼貌,听别人讲话时要认真耐心。 4、注意买东西时会出现的各种情况,灵活运用。 [教学重难点] 1、能进行买卖东西的对话并使用礼貌用语。 2、分角色对话时做到态度大方自然。 [教学准备] 1、课前,教师布置学生到商场柜台买东西,或观察别人买东西,记住买东西的过程,感知买东西的一般知识。 2、玩具人民币。 3、有放东西的柜台(课桌若干张)。 4、每个柜台准备十件以上各种东西,并贴上价格标签。 [教学过程] 一、激发兴趣,谈话入境 1、谈话导入。 同学们,平时向别人借过东西吗?你们都借过什么?是怎样借的?谁愿意说一说。 2、创设情景,熟悉对话内容。 出示多媒体课件《小红借书》,学生观看据教材插图制作的动画课件,倾

听人物对话,并思考:小红是怎样向张老师借书的? 3、师生交流,明确对话方法。 ⑴指名说说小红是怎样向张老师借书的。 ⑵师小结:通过学习这段对话,我们知道了向别人借东西时,要像小红一样;与人见面问声好,和人交谈说清楚,互相告别道再见。 二、揭题设境,尝试练习 1、谈话揭题,明确交际内容。 同学们已经知道了怎样向别人借东西了。那么,我们平常到商店买东西时,又该怎么做呢?这节课,我们要学习练习4的口语交际“买东西”(板书课题)。谁愿意说说你平时是怎样买东西的? 2、讨论交际要点。 指名学生说说购买经历,注意问好、选物、问价、付钱、告别等过程。 引导分清买东西和卖东西的人分别称“顾客”和“售货员”。(板书:售货 员顾客) 3、设置情境,师生互动交际。 师:我们学校新开了一个红领巾小商店,老师是店里的售货员欢迎大家光临本店购买东西。这儿的学习用具品种繁多,款式新颖,物美价廉。哪位同学愿意当顾客前来买学习用具呢? 4、师生评议,明确交际要求。 引导学生购买东西时,要注意从表达上是否清楚,是否文明礼貌,声音是否响亮,态度是否大方等方面等评议 三、再现情境,互动交际 1、利用自备东西,同桌演练。 师小结:我们买东西时,不仅要做个文明礼貌的小顾客,还要向售货员说清楚要买什么,把意思表达清楚。(板书:文明礼貌,表达清楚)同学们

国际商务谈判情景对话

Jason: Nice to meet you, my name is Jason Brown, the human resource manager of Pangda Company, this is our general manager Jason. Jerry: Nice to meet you, Mr. Brown, I am Jerry White the deputy of Qihang training company and this is my assistant Neil. Jason: Glad to see you Neil. Now that we are all here, let's begin the talk, shall we?Jerry: That is OK, Mr. Brown. Since we have receive your request, we have made a proposal on the training project, can we show it to you right now? Jason: Y es, please. Neil: Well, we have prepared a variety of training projects and we plan complete it in 100 days. The cost of this project will depend on the types of training, the manage training will cost 600 ponds per day and the sale training will cost 500 ponds per day. If you don't have any questions, we would like start this agreement at any time you like. Jason: We truly consider your company will do a good work and have no question on the training project, But I'm a little worried about the prices you're asking. Jerry: Y ou think we about be asking for more? Jason: That's not exactly what I had in mind. We think the price is a little high, as a matter of fact, our company will send dozens of people in this training. We want you can reduce the price with number up. Jerry: I am sorry, we can not agree it. As the training prepared, we will begin the class no matter how many people attend it. It really makes no difference. Jason: Y es, we know this problem; however, with so many people trained dozens of days, it is really a volume sale. We need a discount is reasonable. Jerry: OK, we can understand you, in that case, we'd like give you a 5 percent discount if you can attend 80 days' training; if more than 100 days, we can give you another 5 percent discount. Jason: Thank you for your understanding, but as a large company, many things may happen in some days, it is really difficult for us to ensure 80 days no more than 100 days. We will appreciate it very much if you can reduce 100 ponds per day.

有关工作的英语情景对话

有关工作的英语情景对话 Manager: Morning,welcome to our company,my name is jack. 早上好,欢迎来到我们公司,我是杰克。 Lena: Thank you,my name is Lena. 谢谢,我是琳娜. Manager: Ok.Can you introduce yourself first? 好的,首先您能做一下自我介绍吗? lena: My specialized subject is airline but after graduation I have been worked in hotel for already 2years. 我上学的专业是航空但是毕业后在酒店工作已经两年了。 manager: Why do you apply for this job? 你为什么应聘这份工作呢? lena: I like the job as it's similar to my last job. 因为我觉得这份工作和我以前的很相似。 manager: Are you qualified for this job? 你能胜任这份工作吗? lena:

My educational background and professional experience make me qualified for the job. 我有相似的教育背景还有充足的经验我认为能胜任这份工作。 manager: Are you content with your present salary? 你对你当前的薪水满意吗? lena: I believe every company has its own salary criterion . And I am sure that you will give me a satisfying salary according to my abilities and performances. 我相信每个公司都有自己的薪水标准,根据我的水平和表现公司会给我令我满意的报酬的。 manager: Well,this is all for this interview.Thank you for your comeing. 好的就到这里吧,再次感谢您的到来。 lena: You are welcome,it's my pleasure.If you give me a chance,I will try my best . 不客气,很容易如果贵公司给我这次机会我会尽我的努力去做好它。 manager: We'll notify you if necessary.Bye.

日常英语口语对话

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