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高一英语Unit1 Advertising复习教案

U nit 1 Advertising复习教案

新课标单词

advertise vi & vt (为……)做广告，登广告

advertisement n 广告

share vt 分享，分担，共有persuasive adj 劝导性的，劝诱的，有说服力的，令人信服的

product n 产品

service n 服务

promote vt 宣传，推广，促销，推销place vt 安排，放置

intended adj（为……而）打算的（或设计的）

educate vt 教育

issue n 问题，议题

welfare n 福利，福利事业complete adj 全部的，完全的，完整的

law n 法律

lie vi 说谎

untrue adj 不真实的

claim n & vt 声明，宣称，号称aware adj 知道的，明白的，意识到的toothpaste 牙膏

breath n 气息，呼吸

advertiser n 等广告者，广告客户cure vt 治愈，治疗

customer n 顾客，消费者

comment n 评论，意见，评价connect vt 联系，连接

trick n 骗局，把戏，恶作剧

original adj 新颖的，别致的，独创的，最初的，原来的

creative adj 具有创造性的，具有独创力的

public n 公众，大众

lead vt 过（某种生活）；领导，引导nationwide adj 全国范围的，全国性的campaign n （社会，政治或商业等的）活动，运动

drug n 毒品，药，药物

deal vi 处理，对付

social adj 社会的

school vt 是受学校教育，培养，教育live vi 过（某种生活）

smoking n 吸烟，抽烟

commit vt 犯（错误），干（坏事）commit suicide 自杀

smart adj 聪明的，精明的

complete vt 完成

satisfied adj 满意的

trick vt 欺骗，哄骗

publisher n 出版商，出版公司unique adj 独特的，独一无二的imagination n 想象，想象力

choice n 选择

recommend vt 推荐

bar n 条，棒

company n 公司

update vt 更新

packaging n 包装

design n 设计，图案，花样vt 设计

completely adv 完全地，彻底地unforgettable adj 难忘的，无法忘记的fashionable adj 时髦的，流行的convenient adj 便利的，方便的highly adv 非常，很，高地，高度地functional adj 实用的，有用的，功能的，机能的filling n 馅；填充物

bored adj 感到厌倦的

jeans n 牛仔裤

available adj 可买到的，可获得的build vt 开发，建构

various adj 各种各样的，多样的particular adj 特定的；特别的audience n 受众；观众；听众；读者goal n 目标，目的

target n 目标，对象，靶子

media n (medium的复数)媒介，媒体determine vt 确定，决定

extremely adv 非常，极其

appeal vi 迎合，有吸引力，

appeal to 迎合，对……有吸引力react vi 做出反应，回应

gather vt 搜集，收集，使聚集approach n 方法，途径

课文出现短语

1. be used to

2. do some research on

3. share with

4. encourage sb to do sth

5. believe in

6. for free

7. be intended to do sth

8. protect sb from sth

9. public welfare

10. be aware of

11. even if

12. be proud of

13. connect… to..

14. fall for

15. play tricks on

16. lead a better life

17. live a healthy life

18. commit suicide 19. follow the advice

20. offer sb sth

21. be satisfied with

22. trick sb into doing sth

23.persuade sb into doing sth

24. take drugs

25. keep away from

26. at a low price

27. be tired of

28. on sale

29. of high quality

30. be popular with

31. remind sb (not to) to sth

32. up to

33. be bored with

34. be amazed at

35. appeal to

36. be concerned with

一．单词应用

根据单词的首字母或汉语意思填写正确单词，注意形式变化

1.If you want to sell this product well, I advise you to a_________ it in the

newspaper or on TV.

2.All of us finally agreed to his plan because of his p_______ language.

3.Nearly all the a_______ to the palace were guarded by the soldiers.

4.The writer traveled throughout the country to p_________ his latest novel.

5.PSAs are often placed for free, and are i______ to educate people about health,

safety, or any other i_______ which affects public welfare.

6.China has strong laws to protect people from advertisements that lie or try to

make people believe u_______ claims about products or services.

7.The advertisers want you to read the word ‘fights’ and think that the toothpaste

c______ bad breath, but it does not say that!

8.PSAs use some of the same methods, like attractive and original images and

c_____ language, but they are made to serve the public.

9.China began a nationwide public service advertising c______ in 1996, and

since then numerous PSAs have appeared around the country.

10.One of the PSAs to teach us how to live healthy lives is ‘Smoking is ______

_______(自杀) slowly’.

11.I have c_______(完成) my article about ads, and I’m quite ______ (满意) with it.

12.Before our talk, I did not think very much about how an advertiser might be

trying to t_______ customers into buying a product or a service.

13.The publisher also said that the readers wouldn’t believe the writer’s u______

way of thinking and rich i__________ (想象力).

14.This term’s main reading category for senior high students is adventures, so

Travel to the Misty Country would be a good c_______.

15.That is why we are considering r________ (重新包装)our chocolate bar as

well.

16.Our new packaging will be colorful and ________ (引人注目).

17.Have you ever ________ (后悔) not having snapped those ________ (难忘的)

moments?

18.It’s ____________ (fashion), __________ (方便的) and ________ (function).

19.It is ________(极其) important to know your audience so you can create the right

message for the right people.

20.You must decide what a______ you want to use.

二．词形转换

1. intended ( adj.) ---- _______ ( n .)

2. educate ( v. ) ---- __________ ( n. )

3. connect ( v. ) ----________ ( n. )

4. advertiser ( n. )----__________ ( n. )

5. create ( v. ) ---- _________ (adj.)

6. society ( n. ) ---- __________ ( adj.)

7. imagine ( v.)----__________( n.) 8. determine (v.)----__________( adj.) 9. complete (adj./v.)---_________(adv.) 10.satisfied (adj.)_______(v.)______ (n.)

三. 句型结构

1.We ______ (如此习惯于) them that we often do not even realize how many we see and hear in a day.

Wood can ____ (被用来造纸).

We ______ (过去常购物) on Sundays, but now we have no time.

2. PSAs are often placed for free, and are intended to educ ate …

be intended/meant to do sth./ be intended/meant for sb/sth

This software __ ____ ___ ___ the computers ____________ (是为了保护…不受到…攻击而设计) by a kind of virus called worm.

The toy ____ _______ ______ ______ (是给儿童玩的) aged three and up.

1.However, we still must _____ _______ _______ (知道) the methods used in ads

to try and sell us things.

_____ ___ ____ (老师说的话) made me _____ ____ ____ ___ ____(意识到英语的重要性).

Are you aware ___ __ ___ ___ (你已伤害了)her feelings?

2.We must not ____ ___ (上…的当) this kind of trick.

He is too smart to fall for that trick (很聪明不会中那个诡计的).

3. These ads deal with large issues.

He is __ ___ ___ __ (容易相处).

__ ___ ___ __ ____ (尽管她病了), she continued __ (处理) problems of all kinds.

4.There are even PSAs to teach us how to __ __ _ ___(过健康的生活).

5.I will encourage _ __ __ __ ____ (鼓励朋友们注意)

them as well.

6.I recommend that __ __ (我们买) 10 copies for the library.

= I recommend _____ 10 copies for the library.

He recommended me _ ___ (呆) for another week.

四. Fill in the blanks with the correct forms:

1. We tried to _____ our point _______, but he just wouldn’t listen.

2. It is important to always try to ___ the way the audience will react.

3. My daughter _____ me forget to take my medicine.

4. The company must ensure that their product _______.

5. If you _____ math, you should turn to doing some English exercises.

6. When you start a successful ad campaign, you must __ a clear goal and target audience ____.

五. 翻译句子

1.他过去生活在农村，但现在已经完全适应城市生活了。

2.总的来说，动物会在人类之前意识到危险。

3.他的表情说明他对这样的结果很不满意。

4.我对野营这样的活动从不感兴趣。

5.顾客不应该被不诚实的广告商所蒙骗。

6.我们有多种方式解决这个问题。

We have several this problem.

There are several __ we can settle this problem.

7.我不喜欢她的衣着打扮。

I do not like she is (dress).

8. 这种疾病有90%的患者能被治愈。

Ninety percent of the patients can __ _ this disease.

9.这个房间并不打算当起居室用的。

This room is serve a living room.

10．我会让我叔叔帮我检查拼写。

I’ll get my uncle ___ ___ __ the spelling for me.

11. 他的成功鼓励我坚持我的理想。

His ___________ ___________ me to __________ _______ my ideal.

六、Put the following sentences into reported speech:

1. She said, “Advertisements are an important part of our lives.”

_____________________________________________________________________ 2. Matt asked Ann, “Are you the happiest person in the world?”

_____________________________________________________________________ 3. “Where did you find the ads for jobs abroad?” Bill asked.

_____________________________________________________________________ 4. The salesman said to me, “Read what some of our satisfied customers say.”

_____________________________________________________________________ 5.“Don’t worry，Mary.” The doctor said.

_____________________________________________________________________

七、单项选择

1. Tom said ________ he was not sure ________ the news was true and _______ he would find out about truth himself.

A. that; that; that

B. if; if; if

C. that; if; that

D. if; that; if

2. ________ is reported in the newspapers, talks between the two countries are making progress.

A. It

B. As

C. That

D. What

3. ________ in a white uniform, he looks more like a cook than a doctor.

A. Dressed

B. To dress

C. Dressing

D. Having dressed

4. It took me about an hour to ______ my intention _______ her.

A. get; across

B. put; across

C. get; across to

D. put; across to

5. In order to make our city green, ___________.

A. it is necessary to have planted more trees

B. many more trees need to plant

C. our city needs more trees

D. we must plant more trees

6. We won’t give up ________ we should fail 10 times.

A. even if

B. since

C. whether

D. until

7. I don’t think people are really aware ________ just how much it costs.

A. /

B. on

C. of

D. about

8. Many students signed up for the ______ race in the sports meeting to be held next week.

A. 800- meter-long

B. 800-meters-long

C.800-meter-length

D.800-meter-lengths

9. You can _______ mine if you have _______ yours at home.

A. share; left

B. borrow; forgotten

C. share; forgotten

D. buy; left

10. All the electrical equipment _______ will be equipped in the office ______ great

importance to us.

A. that; are of

B. that; is

C. what; is of

D. what; are of

11. How do people react _______ his speech against pollution?

A. on

B. to

C. at

D. in

12. The teachers_______ to learn from Lei Feng.

A. appeal to us

B. call on us

C. demand us

D. A and B

八、Reading strategy

Expository writing is meant to introduce you to basic information on the topic. It usually follows the same basic format: introduction of a subject, supporting details, conclusion. When you see a statement presented in expository writing, e.g, “Even if an ad does not lie, it does not mean it tells you the complete truth”, always look at the

information that follows it closely. You should be able to find facts to support the idea, such as “ All it says is that it fights it and that is not the same thing at all”. The author will follow this information with a concluding statement , which tells you what you are supposed to learn from the passage---“We must not fall for this kind of trick”.

九、Integrating skills

1、Passage A（Reading）

2、Passage B（Project）

An ad campaign is an ___________ program of advertisements using various kinds of ads to ________ a particular audience. In an ad campaign, you have the chance to advertise using different kinds of ________including newspapers, magazines and televisions, etc. When _________ a successful campaign , you must have a clear ________and target audience in mind and consider the following.

Firstly, it is _________important to determine the audience you want to________, or your ________ _________ so that you can __________the right message for the right people.

Secondly, it is important to decide what you want your audience to know or think about and try to ______ _______the way the audience will _________.

Lastly, to determine what_________ you want to use to _______your message ______when putting together an ad campaign is also of great importance . The way you choose to advertise should ______mainly ________your target audience and which kinds of ads reach that particular group best.

十、Writing

近来，食品价格不断上涨，你校食堂的饭菜也都涨价了。为此，你校学生会在学生中进行了调查。请你根据下表调查结果，并结合自己的看法，用英语写一份调查报告。

注意：1。对所给要点，不要简单翻译，要有适当的发挥。

2．字数150字左右，开头已写好，不计入词数。

参考答案：

一．单词应用

1. advertise

2. persuasive

3. approaches

4. promote

5. intended, issue

6. untrue

7. cures 8. creative 9. campaign 10. committing suicide 11. completed satisfied

12.trick 13. unique, imagination 14.choice 15. repacking 16.eye-catching 17. regretted, unforgettable 18.fashionable, convenient, functional 19.extremely 20.approach

二．词语转换

1. intension

2. education

3. connection

4. advertisement

5. creative

6. social

7. imagination

8. determined

9. completely 10. satisfy--satisfaction

三．句型结构

1. are used to, be used to make paper, used to go shopping

2. is intended/meant to protect, from being attacked, is meant/intended for children

3. be aware of , What the teacher said, aware of the importance of English, that you have hurt

4. fall for, is too smart to fall for that trick

5. easy to deal with, In spite of her illness, dealing with

6. live/lead healthy lives

7. my friends to pay attention to

8. we purchase, purchasing , to stay

四．用方框内所给短语的适当形式填空

1. get, across

2.appeal to

3.reminded, not to

4.is of high quality

5.are bored with

6.have, in mind

五．翻译句子

1. he used to live in the countryside, but now he is entirely used to the city life.

2.As a whole, the animals are faster aware of danger than humans.

3. The look on his face suggested that he was not satisfied with the results.

4. such an activity as camping can never appeal to me

5. customers shouldn’t fall for some disho nest advertisers.

6. ways to settle, ways in which

7. the way, dressed

8. be cured of

9. not intended to serve as

10. to help check 11.success encouraged , stick to

七．单项选择

1-5 CBACD 6-12 ACAABBD

九、Integrating skills

1、Passage A（Reading）

2、Passage B（Project）

organized reach media starting goal extremely reach target audience create appeal to react approach get across depend on

十、Writing

An investigation has been carried out recently of there being a rise of food price in the school canteen. And different opinions occur among us students.

Forty percent of the students strongly disapprove of raising the price of food in the school canteen; they think that purpose of the canteen is to serve the students instead of making profits. At present the dish prices in the school canteen are very high, and as a result, some of the students skip breakfast just to save money, which may lead to poor health in the long run.

Others, however, accept the rising price. For one thing, the price of food has increased nationwide. So accordingly, the canteen has to raise the price to survive itself. For another, what these students expect is that the food quality will not change much and the rising price will not be too high.

Personally, the rise of food price in the canteen can be understood. But it must be taken into consideration that students don’t make money and can’t afford too much a price. Therefore, a reasonable price is needed to satisfy the students.

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新课标高一英语必修2 第5单元Music Reading教学设计一、设计思想根据“二语习得理论”、“整体语言教学”的理论和实践，以及当前新课程“自主、合作、探究”等核心理念，运用任务型语言教学途径(Task-based Language Teaching)来设计本节阅读课的教学。本节阅读课教学设计的最大特色是： (1)教学环节层次清楚，环环相扣。The Band That Wasn’t是一篇以介绍美国知名乐队组合The Monkees的发展历程为主的文章。教学设计分成三个部分：阅读前—阅读中—阅读后。阅读前由学生汇报一个小型的调查结果、展示著名乐队组合图片和呈现The Monkees组合的信息三个活动组成，为阅读提供背景知识。阅读过程主要通过快速阅读和仔细阅读来实现。仔细阅读环节中设置了完成练习T or F，查找The Monkees细节信息完成表格，然后根据表格，回顾The Monkees发展历程和选择合适的adj. 来表达自己对于乐队的看法等多个任务。阅读后展开讨论，引导学生思考音乐对于我们生活的影响，完成写作任务“Music”。教学设计以阅读理解能力的提高为主要目标，兼顾听、说、写的训练。 (2)采用了新课标提倡的任务型教学途径。《普通高中英语课程标准（实验稿）》提出中学英语教学应“尽量采用任务型的教学途径”的要求。任务型语言教学强调采用具有明确目标的“任务”来帮助语言学习者更主动的学习和运用语言。（周智忠）因此，笔者在教学设计中设计了多项学习任务，如进行社会调查以了解不同的音乐类型在不同人群中受喜爱的情况；搜集The Monkees乐队信息；对搜集到的信息进行整理，制作成课件展示；阅读课文，找出主题句，查找细节信息等，促使学生在整个教学过程中参与各种活动，自主探究，真正获得自主学习的成功乐趣。 (3)采用了小组合作学习作为课堂活动的主要组织形式。小组合作学习不仅能让学生了解对方的观点，而且让他们学会表达自己的观点，并在此基础上学会讨论问题的要领和方法。（张丽丽）根据教学内容的特点，笔者精心设计了多个合作学习的机会，如三人或四人一组完成调查；以小组为单位设计海报或制作多媒体课件；两人一组回顾乐队的发展历程，选择最适合The Monkees的形容词；以及全班参与，分组讨论音乐重要性的问题等。这些合作学习的机会培养了学生团体的合作和竞争意识，发展了交往与审美的能力，促进学生间的情感交流与互帮互学。（黄小红）二、教材分析

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普通高中课程标准实验教科书（人教版）英语必修Ⅲ Unit1 Festivals around the world (Reading) Festivals and Celebrations 学生姓名：赵倩倩

Unit 1Festivals around the world Ⅰ.Analysis of teaching material At the beginning of the class, the teacher can lead in the topic of the unit by having a free talk with students about their winter holidays and the Spring Festival. The Warming Up is intended to have students start thinking about the variety of events and festivals that are celebrated in China, and connect them with seasons of the year and reasons for the celebrations. The teacher can use this part to introduce information that Chinese students should have about their country’s cultural events. The Pre-reading is a continuation of the Warming Up and it moves the discussion to a more personal level. It is intended to help students enter imaginatively into a discussion of festivals and their importance to the society. It also directs their attention to the variety of events and activities those festivals include. The teacher should let students discuss the questions and predict what kind of information will be introduced in the Reading. The reading passage titled FESTIV ALS AND CELEBRATIONS briefly describes the earliest kinds of festivals with the reasons for them, and then four different kinds of festivals that occur in most parts of the world. Encourage students to look at the pictures and the heading of each section to guess what the text might be about. Then let them skim for the general idea for each section, and scan for further understanding. Because this passage introduces a lot of useful new words and expressions which are only used for festivals, in order not to let students feel much difficult, the teacher should deal with any language problems while they are reading. After reading, students are required to do the four exercises in the Comprehending to see how much they have understood the reading passage. The teacher can first let them work in pairs or in groups to find the answers cooperatively, and then check their answers with the whole class. To consolidate the contents of the reading passage, students should be required to talk about festivals in their own words at the end of the class. In order to arouse students’ interest, the teacher can hold a competition between groups. Ⅱ.Teaching aims 1.Knowledge aims 1). Get students to learn the useful new words and expressions in this part: beauty, harvest, starve, origin, religious, ancestor, Mexico, feast, bone, belief, poet, arrival, gain, independence, gather, agriculture, award, rooster, admire, energetic, Easter, clothing, Christian, custom, take place, in memory of, dress up, play a trick on, look forward to, day and night, as though, have fun with 2). Let students learn about history and basic knowledge of festivals both in and out of China. 2.Ability aims 1). Develop students’ reading ability and let them learn different reading skills.