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244716-sample-business-proposal

244716-sample-business-proposal
244716-sample-business-proposal

Business Plan

Table of Contents

Executive Summary 3 Company Description 5 Financials 13 Management 15 Investment Highlights 16

Executive Summary

MobileCord provides enterprises with a software platform for unified mobile delivery of email, voice mail and messaging. Our software enables the enterprise to deliver an employee’s most important communication channels on any Palm, Windows CE, or RIM device. MobileCord’s value proposition is in the increased productivity of an enterprise’s employees and the increased manageability of multiple devices and the communication channels connected to these mobile devices. MobileCord’s flagship product MobileCord 1.0 helps enterprise IT departments address the desire of mobile employees to have a unified view of all their communication channels such as email, voice mail and instant messaging, while allowing the IT department to manage multiple types of devices interfacing with multiple software packages and communication channels.

The growth in mobile devices and the increase in the amount of information flowing through an enterprise’s communication channels such as email and instant messaging presents an opportunity for MobileCord’s software. According to International Data Corporation (IDC), the number of worldwide handheld shipments is expected to increase from 8.1 million in 2000 to 18.9 million in 2003. In addition, IDC estimates that the number of email messages sent annually will increase from 2.6 billion in 2000 to 6.3 billion in 2003.

MobileCord’s strength is in its strong R&D team, which has built a product in MobileCord 1.0, which is already in production. We plan on offering our product to a variety of industry verticals and have already implemented our solution in the Consulting, Financial, Manufacturing and Technology equipment sectors. MobileCord offers its product through a direct sales force. We are also beginning to build partnerships with IT Services and wireless service providers. In the first quarter of 2002, we are releasing MobileCord 2.0, which supports new convergent devices’ telephony and PDA capabilities such as Short Message Service (SMS) and the Wireless Application Protocol (WAP).

We are continuing to execute on our business model with continued revenue growth and low operating expenses. Most of our revenue is derived from license and implementation fees that are recognized after our software has been implemented. In addition to our license and service revenue, we charge a monthly subscription fee on a per user basis that gives us visibility into future quarters. Assuming a capital raise is completed early next year, MobileCord could expand its sales and marketing to help revenue grow at a rapid pace. As of December 31, 2001 MobileCord had $700,000 in cash with operating and capital lease obligations over the next three years of $450,000. MobileCord, Inc. has no debt and has not drawn down on any credit lines.

Financial Summary

The financial summary assumes a capital raise in Q3 of this year. The MobileCord Fiscal Year ends in December. See financial pages for more detail.

Company Contact Information

MobileCord, Inc. is a Delaware corporation with offices at the following address:

400 Harden Street Suite 200

Fairfax, VA 22033 Phone: (703) 123-4567 Fax: (703) 123-4568

Questions or inquiries should be addressed to Chris Chase, CEO and Co-Founder of MobileCord, Inc.

Projected Income Statement as of December 31, 200x (unaudited)

Revenues

License Revenue Professional Services Total Revenue Cost of Revenue

Total Cost of Revenue Gross Profit Operating Expenses

Total Operating Expenses Operating Income Other income, net Income Before Taxes Income Tax Provision Net Income

Company Description

Overview

MobileCord provides enterprises with a software platform for unified mobile delivery of email, voice mail and messaging. Our software enables the enterprise to deliver an employee’s most important communication channels on any Palm, Windows CE, or RIM devices. MobileCord’s value proposition is in the increased productivity of an enterprise’s employees and the increased manageability of multiple devices and the communication channels connected to these mobile devices. MobileCord’s software platform addresses the need of enterprise employees to be in continuous contact with their communication channels, even when they are away from their desks. MobileCord’s flagship product, MobileCord 1.0 provides users with a unified view of their email, voice mail and other messaging channels on their mobile or remote device.

MobileCord’s offering is most well received by an IT department which needs to support multiple devices while having the same access to email, voice mail and instant message updates. For example, the Palm, Windows CE and RIM devices require different configurations and work differently with major email packages such as Microsoft Outlook and Lotus Notes. Before MobileCord, different devices and email packages required an IT Department to set up different ad hoc solutions for each type of device. Now MobileCord 1.0 is the common platform between a user’s communication channels (email, voice mail, messaging) and the major mobile devices (Palm, CE and RIM devices). MobileCord 1.0 can also run on one server at the company’s site as opposed to an ASP offering. In addition, as the Wireless Application Protocol (WAP), and the Short Message Service (SMS) standards continue to evolve, the release of MobileCord 2.0 early next year will include support for convergent devices with telephony and PDA capabilities.

Currently, we market our product through direct contact with Enterprises and their IT Departments. In addition to this direct sales strategy, our business development strategy includes partnerships with system integrators and later, after demonstrating more sales traction, partnerships with device manufactures, and email, voice mail, messaging and wireless providers. We have sold our products to a variety of industry verticals. A representative list of our customers includes Hemlin Manufacturing, Mallaber Consulting, Standish Brokerage, and Gerdin Systems.

Market Opportunity

Due to the rapid growth of the internet and corporate networks, employees have access to a variety of information via email, web browser and corporate applications. Growing in parallel to internet and network growth is the widespread use of mobile devices and wireless infrastructure. However, despite the exponential growth in internet and wireless technologies, mobile users are cut off from the enterprise communication channels they have access to while in the office. The need for the unified mobile delivery of enterprise communication channels is grounded in the following trends:

?Rapid increase in the number and variety of mobile devices in use within the enterprise,

?Demand by mobile employees for the same communication channels they have while in the office, and

?Pressure on enterprise IT Departments to deliver and manage mobile communication channels over multiple devices.

Rapid increase in the number and variety of mobile devices in use within the enterprise.

The use of mobile devices continues to increase within the enterprise. According to IDC, the number of worldwide handheld shipments is expected to increase from 8.1 million in 2000 to 18.9 million in 2003, for a compound annual growth rate of 33%. Although the Palm operating system has dominated the early stages of handheld growth, new platforms such as Windows CE and RIM devices are making inroads into the handheld market. These varieties of devices also interface differently with corporate communication channels such as email and instant messaging.

In addition, as employees bring their personal devices from home into the workplace, security of corporate information on these devices is of great concern. Our solution enables an IT department to manage disparate mobile devices in an organized manner.

Demand by mobile employees for the same communication channels they have while in the office.

As the number of mobile employees continues to grow, the demand for the same communication channels available at the office increases as well. IDC estimates that the number of mobile professionals will increase from 10.9 million in 2000 to 14.3 million in 2003, for a compound annual growth rate of 9%. This increase in the number of mobile professionals is commensurate with the amount of information flowing through an enterprise’s communication channels. In addition, IDC estimates that the number of email messages sent annually will increase from 2.6 billion in 2000 to 6.3 billion in 2003 for a compound annual growth rate of 34%. Since the email channel is fast becoming the primary communication channel in the workplace, mobile access to email is becoming a priority within the enterprise.

Pressure on enterprise IT Departments to deliver and manage mobile communication channels over multiple devices.

While the number of mobile devices increases along with mobile workers and the amount of information flowing through their communication channels, IT Departments are expected to deliver a reliable and easy to use solution to mobile users. Since servicing mobile users is one of many challenges for IT Departments, enterprises need a comprehensive solution to manage all of the variables in delivering enterprise communication channels to mobile users.

In customer accounts we have seen, IT departments are dealing with all of the different wireless devices in an unorganized, ad hoc manner. In some cases, for 1,000 person firms we have seen five full time equivalents in an IT department dedicating their entire time to handheld problems and solutions.

The MobileCord Solution

MobileCord provides a comprehensive solution to enterprise IT Departments that enables them to deliver email, voice mail and messaging to mobile employees who use the major handheld devices such as Palm, CE and RIM devices. MobileCord provides enterprises with two major benefits. First, MobileCord’s software increases the productivity of mobile workers by giving them access to their communication channels within the enterprise. Second, MobileCord enables IT Departments to easily manage the unified delivery of these communication channels to mobile users.

Increased productivity from mobile workers. MobileCord enables a user to connect to their enterprise communication channels wherever they are. MobileCord provides a user with access to email, voice mail, and instant messaging on their mobile device. When a user is out of the office, they need a quick snapshot of who is contacting them and what important information those contacts are conveying. MobileCord software interfaces with an email system to deliver a user’s email on any major handheld device, without a continuous internet connection that is needed for many web mail services. MobileCord also interfaces between an enterprise’s voice mail system and the handheld’s contact information to convey to the user who is contacting the user via voice mail. For users with an “always on” wireless connection MobileCord enables the user to communicate via instant messaging on their handheld device. This quick snapshot of a user’s communication channels makes it easier for the user to stay connected and manage their work while outside the office.

Enables IT Departments to easily manage the unified delivery of communication channels to mobile users. The responsibilities of today’s enterprise IT staff continue to grow. In addition to hardware, network and software management, enterprise IT departments are now responsible for mobile solutions as well. This task continues to be complex as each user and department has a loyalty to a device and certain functions. MobileCord enables IT staff to deliver a uniform mobile solution to users independent of their mobile device. In addition, MobileCord interfaces between the communication channel (email, voice mail, and messaging) and the device, so ad hoc solutions are not produced for each device and communication channel. Also, MobileCord’s software can be implemented in an Enterprise infrastructure in a matter of days instead of months. MobileCord Services

As part of our delivery of a unified view of a mobile user’s communication channels, we offer a set of professional services for implementation and customer care. We also offer training for IT staff and end users. We also provide our customers with continuous

support for our software. Since customers pay a monthly recurring charge maintenance and software updates are available to the customer. However, we do charge for specific customization if the customer requests our services.

The MobileCord Sales and Marketing Strategy

Our objective is to continue to develop as a leading provider of mobile solutions for users that need access their communication channels wherever they are. To achieve this objective, we plan to execute the following strategies:

Focus on Market Segmentation. We are positioning our product as a simplified mobile communication channel for a medium sized business with an increasingly mobile workforce that handles its own IT infrastructure. Our sales force is focused on selling into IT departments that need to support large sales, consulting, maintenance and consulting departments that use mobile devices to check their communication channels.

In targeting medium sized businesses, we have a two-pronged strategy: ?Direct sales to IT department heads through contact with our sales force via presentations, conferences and leads generated by marketing.

?Partner with system integrators and device manufactures.

Aggressively pursue Strategic Partnerships and Business Development Opportunities. Since we provide a solution that makes it easier for Enterprise IT Department to delivery a user’s communication channels on all major mobile devices, we believe this will help device manufactures sell more devices, wireless providers more minutes of usage and give consulting firms more opportunities for implementations. We plan to continue to forge partnerships with IT consulting firms who have experience in implementing enterprise applications. Since implementation revenues are usually lower margin revenues, we will move quickly in training consulting firms in how to both implement and sell our software. As we continue to gain sales traction we will partner with wireless providers so they can lead with our solution in integrating the software behind the enterprise user’s connection to their communication channels. As device manufactures realize how important it is for enterprise IT departments to have a universal process in delivering communication channels to mobile users, we will partner with device manufactures to make our software more tightly integrated and give our solution more visibility in the marketplace.

Expand our direct sales force. We provide a unique mobile delivery solution to the enterprise. We plan to continue to grow our direct sales force to leverage our solution. One of our first steps will be to open a west coast sales office to expand our footprint throughout North America. Through contacts in our sales and business development organization, we will use our IT consulting partners to further our solution in Europe and Asia.

Continue innovative R&D efforts. The strength of our offering is derived from the quality of research and development efforts. Our development team has developed and

will continue to develop high quality software solutions. We plan on releasing MobileCord 2.0 in Q1 of 2002. This release will have greater functionality for Convergent devices. Our continued development of high quality software will be important part of our increased sales going forward.

Foster recurring revenue streams. Even though we charge an up-front licensing fee, we also charge a recurring revenue fee per user per month. In return, the customer receives maintenance and additional modules that we release. As we continue to add new customers over time, our revenue visibility into each quarter will increase. Also, in the future we hope to bundle our services with wireless service providers and charge an increased amount per month for our services.

Products and Services

Our product, MobileCord 1.0 was released in March 2001 and we made our first shipment in that same month. Since that time we have continued to release software modules that help our software interface with new devices and software updates from major email and communication systems. MobileCord 2.0 will be released in 2002 to incorporate updates to MobileCord 1.0 and allow enterprise users to connect to their communication channels via WAP devices.

The release of our products and services is summarized below:

Product Description Release Date

MobileCord 1.0 Enables mobile enterprise users to access their

communication channels such as:

?Email

?Voice mail

?Instant Messaging

MobileCord 1.0 interfaces with the following:

email packages: Lotus Notes, and Microsoft Outlook

Instant Messaging packages: AOL, MSN, & Yahoo!.

Voice mail applications: Octel and Meridian.

Devices supported: Palm OS devices, Windows CE

devices and RIM Blackberry devices.

March 2001

MobileCord 2.0 Will include all functionality from MobileCord 1.0 and

support for Convergent device capability such as SMS

and WAP.

Q1 2002

(estimate)

Technology and Architecture

MobileCord’s software was architected to be the platform for a mobile user’s communication channels. Hence, MobileCord 1.0 interfaces between the communication channel and the mobile device. MobileCord 1.0, leverages Java and an N-Tier, objected oriented architecture based on CORBA standards. Our software is designed to operate within the Windows 2000 and Unix environments. MobileCord 1.0’s open architecture enables it to interface with many disparate software platforms and devices. MobileCord 1.0 provides the end user with an intuitive user interface for email, voice mail and messaging. Also, MobileCord 1.0 enables IT staff to administer a mobile user’s communication channels and mobile devices with an easy to use interface. MobileCord’s software also adheres to the ODBC (Online Database Connectivity), SOAP (Simple Object Application Protocol) and XML (extensible markup language) protocols to make it easy to share data among different applications.

MobileCord Customers

As of July 31, 200x, we had four enterprise customers. These customers are in four different verticals: Consulting, Financial, Manufacturing and Technology Equipment.

Consulting Financial Manufacturing Tech Equipment

Mallaber Consulting Standish Brokerage Hemlin Manufacturing Gerdin Systems

Case Studies

Mallaber Consulting

As an IT integration firm, Mallaber Consulting had more than 1000 consultants at client sites, away from their home office. Many consultants used Palm devices to keep track of their schedules. Some of the Palm users also had a wireless modem or internet access so they could access web mail when they could get a continuous internet connection. However, this wireless connection would be lost through out most sessions. In addition, many project managers had RIM devices for their email. Also, a third group used CE devices, but it did not interface well with their Lotus Notes system. Mallaber’s IT support staff found it very difficult to deliver the needed communication channels to its users and their disparate devices.

When MobileCord contacted Mallaber Consulting, they were eager to see how MobileCord’s software could provide a unified view of a mobile users communication channels. After piloting MobileCord 1.0, Mallaber ‘s users found it easy to use a simple, standard interface to use email along with instant messaging and finding out who was in their voice mailbox, without being continuously dropped by their internet connection. Mallaber’s IT support staff was able to cut their mobile IT administration costs significantly because of the simplified administration of the mobile users and their

different devices. Mallaber is in the process of rolling out their pilot MobileCord implementation to 50 users. Also, Mallaber Consulting has been so impressed with the software, Mallaber and MobileCord have signed a partnership agreement to cross sell into their client base.

Standish Brokerage

Standish Brokerage is a full service brokerage with many high net worth individuals as customers. Standish differentiates itself from many other Brokerages with its consistent with contact with clients. Many times this involves visits to client’s businesses or homes. While on the road it was imperative for account executives to be in touch with their communication channels. However, it was difficult for Standish’s overworked IT staff to deliver a consistent solution with the different devices of its mobile users. After being contacted from a representative from MobileCord, the Standish IT staff was skeptical of implementing yet another enterprise software application in the face of a tightening IT budget. However, after seeing the MobileCord solution work in practice, they realized they could save resources and help their account executives become more productive.

After beginning the pilot implementation the IT staff could see a decline in the number of times they had to implement ad hoc solutions to help the pilot users. Also, the Account Executives found they were able to quickly glance at their mobile device at the end of meetings to prioritize how they would use their time between meetings most effectively. Standish decided to quickly role out the MobileCord solution to its entire account executive base of 350 users in New England. All of the account executives are now using MobileCord 1.0 to monitor their communication channels while they are on the road and even during times they are away from their desk within their office complex. Strategic Relationships

MobileCord currently has a Strategic relationship with Mallaber consulting to cross-sell our solutions to each other’s customer base. We will also begin to share leads and begin to try and win deals together. We also plan on working with IT service firms with specific vertical expertise along with wireless service providers and the device manufacturers themselves.

Competition

MobileCord’s software product addresses a relatively new market of unified delivery of mobile communication channels. A few of our main competitors include ABC Logic, Vortal Messaging and Wireless Emailer. However, our solution is more robust and handles all communication channels of email, instant messaging and voice mail unlike our competitors, which only focus on one area. MobileCord is focused on simplifying mobile email, voice mail and instant messaging and does not focus on complex enterprise applications that Wireless Application Service Providers (WASPs) and other third party vendors deliver to mobile users within the enterprise. Beyond

MobileCord’s competitors mentioned above, we face additional competition in “home grown” solutions produced by IT Departments within the enterprise. However, we believe the majority of these solutions do not address an enterprise’s entire mobile user base within a solution that can be easily maintained.

Intellectual Property

Our Intellectual Property is an important part of our success. We have filed two patents for our unified delivery of a mobile users communication channels. We also enter into license agreements with all of our customers.

Employees

As of December 31, 200x we employed 14 full-time employees. This included 7 employees in Research and Development, 2 in Professional Services, 3 in Sales and Marketing, and 2 in Administrative positions.

Financials

Income Statement

Assumptions:

?Expect to sell 7 licenses in year 1, and 16 licenses in year 2.

?16 licenses represents 0.1% of the 16,000 businesses in the US with more than 500 employees.

?Average license sells for $40,000. Recurring charge per user per month is $10.

?Average of 50 users per customer.

?Beginning operation with $1 million in founder and angel money.

?Assumes capital raise of $3 million in Q3 of the first year.

?Including angel funding capital needs are estimated at $7 million until the company reaches profitability.

?Assuming nearly 100% growth in revenue in Years 3,4 and 5.

Historical and Projected Income Statement as of December 31, 200x (unaudited)

Revenues

License Revenue

Professional Services

Total Revenue

Cost of Revenue

Cost of Licenses

Cost of Services

Total Cost of Revenue

Gross Profit

Operating Expenses

Sales and Marketing

Research & Development

General & Administrative

Depreciation

Total Oper Expenses

Operating Income

Other income, net

Income Before Taxes

Income Tax Provision

Net Income

5 year Projections

Projected Income Statement as of December 31, 200x (unaudited)

Revenues

License Revenue

Professional Services

Total Revenue

Cost of Revenue

Cost of Licenses

Cost of Services

Total Cost of Revenue

Gross Profit

Operating Expenses

Sales and Marketing

Research and Development

General and Administrative

Depreciation

Total Operating Expenses

Operating Income

Other income, net

Income Before Taxes

Income Tax Provision

Net Income

Management

Name Position Age Christopher Chase Chairman and Chief Executive Officer 36 Theodore Wiggins President and Chief Technology Officer 35 Stacey Francis Vice President of Sales 32 Eric Loberg Director 42

Christopher Chase, the Chairman of the Board and Chief Executive Officer, co-founded MobileCord in December 2000. Before co-founding MobileCord, Mr. Chase was a Chief Operating Officer at Iroquois Software from January 1997 to October of 2000, a Senior VP of Development from July 1994 to December 1996, and Senior Developer from January 1991 to June 1994. During Mr. Chase’s tenure as COO, Iroquois increased its revenue 40% while growing profit margins from 10% to 25%. Mr. Chase has a master’s degree in computer science from the University of Virginia and a bachelor's degree in engineering science from UCLA.

Theodore Wiggins, the President and Chief Technology Officer, and member of the Board of the Directors co-founded MobileCord in December 2000. Before co-founding MobileCord, Mr. Wiggins was Chief Technology Officer at Iroquois Software from August 1997 to October 2000, and a Senior Developer from June 1991 to July 1997. Mr. Wiggins has a master’s degree in computer science from the University of Virginia and a bachelor's degree in computer science from the University of Washington.

Stacey Francis, the Vice President of Sales began at MobileCord in February 2001. Previously to MobileCord, Ms. Francis was Vice President of Sales at Parmalee Software from August 1998 to January 2001. At Parmalee Software, Stacey managed a 20 person sales force while growing annual revenue from $10 million to $25 million. From July 1994 to July 1998, Ms. Francis was the Northeast Regional Sales Manager for Lyle Networks. While at Lyle Networks, Stacey grew revenues at 60% per annum. Previous to Lyle Networks, Ms. Francis received her MBA from the University of Texas and a bachelor’s degree in economics from Columbia University.

Eric Loberg has been a Director of MobileCord since January 2001. Since November 1997, Mr. Loberg has served as the General Partner of NewSeed Capital. Previous to NewSeed Capital, Mr. Loberg was CEO of Loberg Tool and Die before it was sold to Ullock Manufacturing in July 1997.

Investment Highlights

Many device, multi-platform mobile enterprise requires common solution for enterprise communication. An IT department needs to support multiple devices while maintaining the same user access to email, voice mail and instant messages. The Palm, Windows CE and RIM devices require different configurations and work differently with major email packages such as Microsoft Outlook and Lotus Notes. Before MobileCord, different devices and email packages required an IT Department to set up different ad hoc solutions for each type of device. Now MobileCord 1.0 is the common platform between a user’s communication channels (email, voice mail, messaging) and the major mobile devices (Palm, CE and RIM devices).

Software Successfully in Production with Enterprise Users. We launched our flagship product, MobileCord 1.0, into production in March of 2001. Our product is helping enterprises reduce costs within IT Departments, while allowing users untethered access to their communication channels. We have sold our products to companies in the Financial, Manufacturing and Technology sectors.

Enterprise users demanding access to their communication channels. Access to email, voice mail and instant messaging is now a necessity for mobile enterprise users. Users also need their enterprise systems to conform to the device they are most comfortable using. MobileCord enables the user to connect to their enterprise communication channels with their own device in a convenient way.

Low Cash Burn. Even in a difficult economic environment, MobileCord has continued to drive sales and keep operating expenses to a minimum. Assuming a reasonable capital raise of $5 million, we project positive cash flows in December of 2002.

Recurring Revenue Model. In addition to a modest perpetual licensing fee, MobileCord charges a user subscription fee for its software. These recurring fees give MobileCord significant revenue visibility going into future quarters, making financial results less volatile.

Experienced Management Team. We have over a decade of experience in developing robust and flexible software applications. We have also managed large companies and divisions before, with responsibilities in operations, sales and software development.

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