文档库 最新最全的文档下载
当前位置:文档库 › 外贸函电

外贸函电

外贸函电
外贸函电

外贸函电:如何用英文写订单

外贸函电:如何用英文写订单

1.文体介绍

订货(order)是买方为要求供应具体数量的货物而提出的一种要求。此时,交易双方之间的陌生感已消除,可以说已经度过了接触障碍和难关。

写定货信时应注意以下几点:

(1)开头就直接说明订购的意图。

(2)订货信一般应包括:商品的名称、品质、数量、包装、价格条件、支付条件以及需要对方提供的单据等。

(3)内容必须准确、清楚。不论是商品的价格还是商品的规格都应做到准确无误,否则会带来不必要的损失与麻烦。

卖方收到订货电子邮件后必须进行确认。如果卖方无法提供买方所需要的货物,则最好介绍一些合适的替代品;如果买方所需货物的价格和规格发生了变化,卖方则提出还价并劝买方接受,但要注意:写拒绝接受订货的信时,必须非常谨慎,应为日后有可能的交易留下余地。

2.实用范例

(1)

Subject: An order

Gentlemen:

The price quotes contained in your E-mail of May 20,2002 gained favorable attention with us.

We would like to order the following items consisting of various colors, patterns and assortments:

Large 2000 dozen

Medium 4000 dozen

Small 2000 dozen

As the sales season is approaching, the total order quantity should be shipped in July. At that time an irrevocable L/C for the total purchase value will be opened.

Please confirm the order and E-mail a shipping schedule.

Sincerely,

Xxx

主题:订货

先生们:

2002年5月20日电子邮件报价深受欢迎。

我拟选各种颜色、式样、品种的衬衫如下:

大号 2000打

中号 4000打

小号 2000打

售季将至,全部货物应于7月登轮。届时全额不可撤销信用证将予以开出。请确认订货,用电子邮件告知装运时间表。

真诚的,xxx

(2)

Subject: Out of Stock

Dear Sir,

We thank you for your Order No.222 received this morning for 8000 dozen cotton shirts, but regret to have to disappoint you.

At present we have no stock of shirts in the size required and do not expect further deliveries for at least another five weeks. Before then you

may have been to obtain the shirts elsewhere, but if not we will notify you immediately our new stocks come in.

Yours faithfully,

Xxx

主题;缺货

亲爱的先生:

我们今早接到贵方222号订单,定购8000打棉质衬衫,十分感谢。但可能要使贵方失望了,十分抱歉。

目前我们没有贵方所需尺寸的衬衫存货,而且至少在5个星期内亦不会有货。在此期间贵方可从别处购买衬衫,如未能购到,一旦新货运到,我们定当立即通知贵方。

3.典型句型

a. We have pleasure in sending you an order for Cosmetics.

我们愉快的给贵方寄去化妆品订单。

b. We want the goods to be of exactly the same quality as that of those you previously supplied us.

我们希望此批订货质量与以前供应的完全一样。

C. Please supply ... in accordance with the detail in our order No..

请照我方第。。号订单供货。

d. This is a trial order. Please send us 50 sets only so that we may tap the market. If successful, we will give you large orders in the futur

e.

试订50台,以开发市常如果成功,随后必将大量订购。

e. This order must be filled within five weeks, otherwise we will have to cancel the order.

此订单须在5周内交货,否则我方将不得不撤销此单。

f. We hope our products will satisfy you and that you will let us have the chance of serving you again.

希望我方产品是你们满意,今后再来惠顾。

1.文体介绍在对外贸易中,询盘,也叫询价(inquiry或enquiry)是买方或买方对于所要购买或出售的商品向另一方作出的询问。询盘是交易的起点,可以分为:

普通询盘(a general inquiry):索取普通资料,诸如:目录(a catalogue)、价目表或报价单(a price-list or quotation sheets)、样品(a sample)、图片(illustrated photo prints)等。

具体询盘(a specific inquiry):具体询问商品名称(the name of the commodity)、规格(the specifications)、数量(the quantity)、单价(the unit price FOB… CIF…),装船期(the time of shipment)、付款方式(the terms of payment)等。

询盘一般多为买方向卖方发出,买方通过询盘信,简明扼要的向卖方了解一般的商品信息。利用E-mail写询盘信,无须写的过分客气,只需具体、简洁、措词得体。有的询盘信开门见山,直截了当说明订购打算,希望对方给予一定优惠条件;有的询盘信则以征询信息的方式,不许下订货诺言,以避免结果未订购可能形成的日后交易中的障碍。

2.实用范例 Subject: Enquiry

Dear Sir,

We are interested in buying large quantities of steel screws in all sizes.

We would be obliged if you would give us a quotation per kilogram C&F Liverpool, England. It would also be appreciated if you could forward samples and your price-list to us.

We used to purchase these products from other sources. We may now prefer to buy from your company because we understand that you are able to supply larger quantities at more attractive prices. In addition, we have confidence in the quality of your products.

We look forward to hearing from you by return E-mail.

Sincerely,

Xxx

3、参考译文

主题:询盘

亲爱的先生:

本公司有意大量购买各型号钢螺钉,欲知每公斤运抵英国利物浦的成本价运费价格。如蒙惠赐上述报价单,不胜感激。如能惠寄样本和价格表,亦必感激不荆

本公司素来从其他公司购买此类货物,闻悉贵公司货物质优价廉,故欲与贵公司建立合作关系。

盼复。

你真诚的xxx

4、典型句型

(1) Could you give us some idea about your price? 请介绍贵方的价格好吗?

(2) Do you offer FOB or CIF? 你们报船上交货价还是到岸价?

(3) How long does your offer remain valid/firm/open? 你们的报价多长时间有效?

(4)Will you let us know what your terms of payment are? 能否告知贵方付款条件?

5)Please make us an offer within this month since we have made an inquiry for your products.我们已对你们的产品进行询价,请在本月内给予报盘。

(6)Please send us your best offer by Internet stating payment terms and time of shipment.请用互联网向我们报最优价,说明支付条件和装运期。

(7)Full information as to prices, quality, quantity available and other relative particulars would be appreciated.请详告价格、质量、可供数量及其它有关情况。

1.文体介绍

报盘(offer),也叫报价,是卖方主动向买方提供商品信息,或者是对询盘的答复,是卖方根据卖方的来信,向买方报盘,其内容可包括商品名称、规格、数量、包装条件、价格、付款方式和交货期限等。报盘有两种:

虚盘(non-firm offers),即无约束力的报盘。一般情况下,多数报盘均为虚盘,虚盘不规定报盘的有效日期,并且附有保留条件,如:The offer is subject to our final confirmation/prior sale.该报盘已我方最后确认为准/是否事先售出为准。

实盘(firm offers)则规定有效日期,而且卖盘一旦被接受,报盘人就不能撤回。

2.实用范例

Subject: Offers

Dear Sir,

This is to confirm your E-mail of 2 July, 2002, asking us to make your firm offers for rice and soybeans C&F Singapore.

We E-mail you this morning offering you 300 metric tons of polished rice at A$2400 per metric ton, C&F Singapore, for shipment during

August/September 2002. This offer is firm, subject to the receipt of your reply before 16 July 2002.

Please note that we have quoted our most favourable price and are unable to entertain any counter offer.

With regard to soybeans, we advise you that the few lots we have at present are under offer. If, however, you were to make us a suitable offer, there is possibility of our supplying them.

As you know, of late it has been a heavy demand for these commodities and this has resulted in increased prices. You may, however, take advantage of the strengthening market if you send an immediate reply.

Sincerely yours,

Xxxx

主题:报盘

亲爱的先生:

2002年7月2日有关查询大米和大豆新加坡到岸价的电子邮件也收悉。

今日上午电子邮件报价:精白米300公吨,每公吨成本加运费新加坡到岸价为2400澳元。于2002年8或9月装运。以上实价需由贵公司于2002年7月16日前回复确实。

该报价为最优惠价,恕不能还价。

本公司与客户正洽售一批大豆,若贵公司愿意报以适当买价,本公司乐意出售。近来该类产品需求量大,令价格上涨。请贵公司把握机会,尽早落实订单为盼。

你真诚的,xxx

3.典型句型

(1)As requested, we are offering you the following subject to our final confirmation:

根据要求,现我方就如下货物向贵方报盘,以我方最后确认为准:

(2)As recently the goods are in extremely short supply, we regret being unable to offer.

因近期货源紧张,很抱歉不能报盘。

(3)It’s a pleasure for us to offer you the go ods as follows:

非常荣幸地向你方报盘如下:

(4)Referring to your E-mail dated July 10 in which you inquired for shirts, we have pleasure in giving you an offer as follows:

关于贵方7月10日对衬衫的询盘,现报盘如下:

(5)We will keep in mind your requirement for shirts and shall contact you once it is available.

我方会留心你方对衬衫的要求,一旦有货,将立即同你方联系。

(6)We regret being unable to quote on FOB basis, as it is our general practice to do business with all our clients on CIF terms.

很遗憾,我方不能以船上交货报价,因为按照惯例我方与客户做生意通常报到岸价。

外贸函电范文

台布 我们从我国商务部处得悉贵公司的名称和地址,现借此机会与你方通信,意在建立友好业务关系。 我们是一家国营公司,专门经营台布出口业务。我们能接受顾客的来样定货,来样中可具体需要产品的花样图案,规格及包装装潢的要求。 为使你方对我各类台布有大致的了解,我们另航寄最新的目录供参考。如果你方对产品有兴趣,请尽快通知我方。一俟收到你方具体询盘,即寄送报价单和样本。 盼早复。 SPECIMEN:INTRODUCING BUSINESS OPERATION Dear Sirs, RE:TABLECLOTH We have your name and adress from Ministry of Commerce of the People's Republic of China.We take this opportunity to write to you with a view to set up friend business relations with you. We are a carpet manufacturer, our products are a unique style of novel, inexpensive..We are in a position to accept orders according to the customer's spmples.In the customer's spmples,request about the assorted pattern,specification and package of the needed goods can be indicated particularly. In order to give you a gengral idea of various kinds of the table-cloth we are handling,we are airmailing you under separate cover our latest catalogue for your reference.Please let us know immediately if you are interested in our products.We will send you our price list and sample to you as soon as we receive your specific inquiry. Looking forward to your early reply,we are. Yours faithfully Xiaoli

外贸英语函电的写作格式常用范文

外贸英语函电的写作格式常用范文 外贸函电涉及到的知识很广泛,那么外贸函电的英语写作格式需要注意哪些问题呢,接下来为大家整理了外贸英语函电的写作格式,希望对你有帮助哦! 1.请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址,特此修函,祈能发展关系。多年来,本公司经营鞋类进口生意,现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道,本公司必大额订购。烦请早日赐复。此致 2.回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We

浙江7月高等教育自学考试外贸函电试题及答案解析

浙江省2018年7月高等教育自学考试 外贸函电试题 课程代码:00094 一、单项选择题(在每小题的四个备选答案中,选出一个正确答案,并将正确答案的序号填 在题干的括号内。每小题1分,共20分) 1. ( ) the delay on the part of the suppliers, we must ask you to extend the date of shipment from July 11th to August 12th. A. Owing to B. According to C. In order to D. So as to 2. The buyer made a bid ( ) $600 per ton for peanut meat. A. in B. at C. for D. with 3. So far we ( ) business relations with the firms in more than one hundred countries in the world. A. are established B. have established C. had established D. shall establish 4. ( ) the goods under Contract No.1986 are ready for shipment, please rush your L/C with the least possible delay. A. If B. Unless C. Although D. As 5. Under separate cover, we have already sent you samples of ( ) sizes of shoes. A. varying B. various C. variable D. variant 6. We shall be glad to send you the necessary information about our machine tools on ( ). A. reply B. order C. request D. call 7. We wish to ( ) that this is the best price we can quote, and therefore any counteroffer from you cannot be considered. A. point at B. point to C. point of D. point out 8. We find your price is rather on the high side. We wonder ( ) you can do better in the near future. A. if B. why C. what D. as 9. All the cases are strongly packed ____compliance _____ your request.( ) A. for...with B. in...with C. for...in D. in...for 10. Please ( ) that the letters of credit are established with the least possible delay. A. see to them B. see them C. see it D. see 11. Can you offer us machine tools with the following ( ). A. informations B. messages

外贸函电常用范文

本文档由实惠网(https://www.wendangku.net/doc/6a5970615.html,)编制,版权所有,尽供外贸交流学习商业目的请联系实惠网(https://www.wendangku.net/doc/6a5970615.html,) 外贸函电常用范文Set new business relationship 建立贸易关系,可以通过多种途径,比如通过驻外机构、国外商会、同业商行、银行、出国访问、商品交易会、报纸广告、市场调查等等。建立贸易关系的信函,要写得诚恳、热情、礼貌、得体,并将写信人的意图清楚地叙述完整,给对方留下深刻地印象,使其愿意与你交往。 Dear Mr. Jones: We understand from your information posted on https://www.wendangku.net/doc/6a5970615.html, that you are in the market for textiles. We 本文档由实惠网(https://www.wendangku.net/doc/6a5970615.html,)编制,版权所有,尽供外贸交流学习商业目的请联系实惠网(https://www.wendangku.net/doc/6a5970615.html,)

would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our website https://www.wendangku.net/doc/6a5970615.html,,which includes our latest product line. Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Sincerely, John Roberts 本文档由实惠网(https://www.wendangku.net/doc/6a5970615.html,)编制,版权所有,尽供外贸交流学习商业目的请联系实惠网(https://www.wendangku.net/doc/6a5970615.html,)

外贸函电感谢信常用语句

竭诚为您提供优质文档/双击可除外贸函电感谢信常用语句 篇一:外贸英语函电经典语句 外贸英语函电范文 20XX年10月11日星期一 外贸英语达到何种等级能够做外贸? 一般很多外企都会要求过ceT4或者ceT6,当然最好是过了英语专业八级,也就是Tem8了。但是在实际工作中,企业最看重的还是于人沟通的能力,说英语的能力,也就是口语。口语不仅仅包括日常口语的交流,还有专门的外贸口语,讨价还价,报价,争取客户。 如何学好外贸英语? 在学校学习外贸英语,可以这样: 1,重视外贸口语,有条件的话最好是交个外国朋友,这样能在一定程度上提高你的与外国人交流的能力2,学校开的外贸函电课程还有相关书籍,实用性不是很大,但是还是要多看看,学到一些基本的方法和相关术语3,多去外贸论坛,如Fob上海外贸论坛学习

5,借鉴别人的方法,同时形成自己独特的方法 如果英语基础不好从事外贸,可以这样: 1,没必要专门全职去学习英语,学习英语不在于你每天可以花多少时间学习,而在于你能坚持多久 2,在工作的过程中,留心地道的外贸英语的用法,记 下来,找机会多用3,如果你想学的话,在自学的基础上也 一定要有一个朋友或者老师给你指导,这样可以少走很多弯路。 4,在跟外国客户交流的过程中,要多学习别人的正确 表达方式,尽量多用地道的表达方式,而不要满足于能交流就可以 5,会说英语不代表会教英语,有外国朋友一起交流是 很好的,但是最好还是能跟专业的老师系统的学习外贸英语。 外贸函电解析: 函电(1) 今天的题目是:self-introduction 例文如下: Dearsirs, weoweyournameandaddresstothecommercialcounselor’sofficeoftheswedishembassyinbeijingwhohaveinformedu sthatyouareinthemarketforTextiles.

外贸函电常用范文

外贸函电原则 一、Courtesy 礼貌 语言要有礼且谦虚,及时地回信也是礼貌的表现。 例如: We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it. You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May. 二、Consideration 体谅 写信时要处处从对方的角度去考虑有什么需求,而不是从自身出发,语气上更尊重对方。 例如: “You earn 2 percent discount when you pay cash. We will send you the brochure next month. ”就比“We allow 2 percent discount for cash payment. We won't be able to send you the brochure this month.”要好。

三、Completeness 完整 一封商务英语外贸函电应概况了各项必需的事项,如邀请信应说明时间、地点等,确忌寄出含糊不清的信件。 四、Clarity 清楚 意思表达明确,要注意: (一)避免用词错误: 例如:As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services. 此处bimonthly有歧义:可以是twice a month 或者once two month.故读信者就迷惑了,可以改写为:We have two direct sailings every month from Hong Kong to San Francisco. (二)注意词语所放的位置: 例如: 1. We shall be able to supply 10 cases of the item only. 2. We shall be able to supply 10 cases only of the item. 前者则有两种商品以上的含义。 (三)注意句子的结构:

最新7月全国自考外贸函电试题及答案解析

全国自考2018年7月外贸函电试题 课程代码:00094 请将答案填在答题纸相应的位置上 一、单项选择题(本大题共20小题,每小题1分,共20分) 在每小题列出的四个备选项中只有一个是符合题目要求的,请将其代码填写在答题纸相应的位置上。错选、多选或未选均无分。 1. For goods concluded on FOB basis, freight for shipment from Shanghai to Hong Kong is to be ________ to buyer’s account. A. borne B. paid C. changed D. charged 2. We wish to call your attention ________ the L/C covering your order No.185 has not reached us. A. to the fact that B. to that C. to D. that 3. We have received your enquiry of 15 October ________ you show great interest in our electric heaters. A. which B. at which C. in which D. from which 4. You can file a claim with the insurance company in your area, who will ________ the loss incurred. A. compensate B. compensate for C. compensate to you D. compensate you 5. ________ will be highly appreciated if you will send us a brochure. 1

经典外贸函电范文汇总

经典外贸函电范文汇总 外贸函电是一种商务信件,英文foreign correspondence。写外贸函电是外贸业务员的日常工作之一,然而,能写好外贸函电的外贸业务员却不多,为了有助于大家写好外贸函电,本文总结了几个经典外贸函电范文,可供参考。 外贸函电就是有着国际贸易关系的双方由于彼此的业务往来而产生的信件,但在信息化高度发达的今天,该信件并不局限于纸质信件,也可以是电子邮件、传真或MSN。 外贸函电最常用的内容:建立业务关系、询盘、发盘、回复、销售合同、包装、保险、赔偿、仲裁等。 外贸函电基本要求:主题明确,内容简洁,语言精炼,表述完整。 外贸函电的格式:有固定的语言、习惯用法和常用句型。 外贸函电的语气:各部分语气。开发信、询盘回复一般要客气,表达感谢;平常业务联系要细心、信任;催促付款要紧急而不失礼貌;客户索赔要理解、给予足够的解释和说明。 外贸函电范文: 一、如何表达在涨价前订货 Thank you for your letter of October 10 for business copiers. We are now sending you our price-list and catalog of the newest types that are under production and we can supply at once from stock. We want to notice you that prices of copier parts and components have gone up steadily since the second half of the year. Though we have tried hard to keep our quotations down, we are afraid the margin for keeping on going like this will not long. Therefore, we suggest that you will let us have your order before further rises in costs, which will lead to a raise in prices very soon unavoidably. 感谢贵方10月10日关于商用复印机的询函。现随函奉送本公司正在生产的、并有现货供应的最新型号的产品清单和价目表。 我方想告诉贵方,自下半年以来,复印机的零、部件价格一直不断增长。尽管我方尽量压低报价,但恐怕有此余地的时间不会太久。因此,建议贵方在零、部件再次涨价,并不可避免地引起成品涨价之前便向我方订货。

商务英语写作-商务英语信函范例:教你学写邀请与答复信函

商务英语写作 商务英语信函范例:教你学写邀请与答复信 函 invitation and reply dear mr. / ms, we should like to invite your corporation to attend the 2000 international fair which will be held from august 29 to september 4 at the above address. full details on the fair will be sent in a week. we look forward to hearing from you soon, and hope that you will be able to attend. yours faithfully 尊敬的先生/小姐, 在上述地址,我们想请贵公司参加于八月二十九日到九月四日举办的2000国际商品交易会,关于交易会的详情我们一周内将寄给你。希望不久能收到你的来信,并能来参加。 您诚挚的

肯定答复 dear mr. / ms, thank you for your letter of june 28 inviting our corporation to participate in the 2000 international fair. we are very pleased to accept and will plan to display our electrical appliances as we did in previous years.

外贸函电写作模板

Part Two 业务信函 Chapter 1 资信调查函 1. Consulting Letter 咨询函 写作案例详解 Dear Sir or Madam, The under-mentioned firm has recently asked if they could represent us in the marketing of our products in the United States as our sole agent: Delta Company, Ltd 1258 Huston Avenue New York,NY10051 It will be greatly appreciated if you could provide us some information about the financial and business standing of the above firm. Any information you give will be treated in strict confidence. Look forward to your early reply. Sincerely yours, Thomas 2. Survey the New Opener from the Bark 向银行查询新客户资信情况 写作案例详解 Dear Sir or Madam,

We have received an order for US$80,000 worth of goods from Delta ,1258 Huston Avenue, New York, who has given your bank for reference. Could you please tell us if they are good for this amount? Are they trustworthy and reliable? We shall be most grateful for any information you give. Any advice you give us will be kept strictly confidential. We are also pleased to perform a similar service for you should the opportunity come. A stamped and addressed envelope has been included for your reply. Thank you in advance. Sincerely yours, Thomas 3. 向客户查询信用及经营情况 Inquiring New Customer’s Credit Information from Customers 写作案例详解 Dear Mr. Smith: We have received an important order from Delta ,1258 Huston Avenue, New York, who has given us your name for reference. We would be much obliged if you could give us some information concerning their business status. Any information you give will be highly appreciated and kept in strict confidence. We shall be pleased to do the same if you should need our services at this end. Yours Sincerely Thomas 4. 带附表的资信调查函 Credit Survey Letter with Attachment

7种外贸函电常用模板

7种外贸函电常用模板 1、请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. V ery truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址,特此修函,祈能发展关系。多年来,本公司经营鞋类进口生意,现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道,本公司必大额订购。烦请早日赐复。此致 2、回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order, please telex or fax us. 本月16日收到有关商务关系的来函,不胜欣喜。谨遵要求另函奉上最新之出口商品目录和报价单。款项烦请以不可撤销保兑之信用状支付。如欲订货,请电传或传真为盼。此致敬礼 3、请求担任独家代理 We would like to inform you that we act on a sole agency basis fora number of manufacturers. We specialize in finished cotton goods for the Middle eastern market: Our activities cover all types of household linen. Until now , we have been working with your textiles department and our collaboration has proved to be mutually beneficial. Please refer to them for any information regarding our company. We are very interested in an exclusive arrangement with your factoryfor the promotion of your products in Bahrain. We look forward to your early reply. ` 本公司担任多家厂家的独家代理,专营精制棉织品,包括各灯家用亚麻制品,行销中东。与贵公司向有业务联系,互利互作。贵公司纺织部亦十分了解有关业务合作之情况。盼望能成为贵公司独家代理,促销在巴林市场的货品。上述建议,烦请早日赐复,以便进一步联系合作。此致敬礼 4、拒绝对方担任独家代理 Thank you for your letter of 1 September suggesting that we grant you a sole agency for our household linens. I regret to say that, at this stage ,such an arrangement would berather premature. We would, however, be willing to engage in a trial collaboration with you company to see how the arrangement works. It would be necessary for you to test the market for our productsat you end. You would also have to build up a much larger turnover tojustify a sole agency. We enclose price lists covering all the products you are interested in and look forward to hearing from you soon. 9月1日有关建议担任家用亚麻制品独家代理的来信收悉。谨致衷心谢意。目前时机尚未成熟,不能应允该安排深感抱歉。然而,本公司乐意与贵公司先试行合作,为今后合作打下基础。为证明担任独家代理的能力,贵公司宜上述货品作市场调查,研究是否可扩大现有之营业额。奉上该货品之报价单,敬希查照。专此候复。此致敬礼 5、同意对方担任独家代理 Thank you for your letter of 12 April proposing a sole agency for our office machines. We have examined our long and ,I must say ,mutually beneficial collaboration. We would be very pleased to entrust you with the sole agency for Bahrain. From our records, we are pleased to note that you have two service engineers who took training courses at our Milan factory .the sole agency will naturally be contingent on you maintaining qualified aftersales staff. Wterms and conditions and let us know whether they meet with your approval. On a personal note, I must say that I am delighted that we are probably going to strengthen our relationship. I have very pleasant memories of my last visit to Bahrain when you entertained me so delightfully .I look forward to reciprocating on your next visit to Milan . My very best wishes to you and your wife. 4月12日建议担任为公室器具之独家代理来信已经收悉。过去双方合作皆互利互助,能获您的眷顾作我公司于巴林的独家代理,殊感荣幸。据知您公司两服务技师曾到我公司米兰工厂受训。相信您公司在取得代理权后,仍会继续注重合格售后服务人员的训练。现随信附上协议草稿,请查实各项条款,惠复是盼。能加强业务,我亦感到欣喜,前次到访巴林,蒙盛情款待,不胜感激。祈盼您莅临米兰时,容我一尽地主之谊。此致敬礼

进出口外贸英语函电 范文

1. 主动联系采购商 Dear Sirs: May 1, 2001 Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure. Yours faithfully 2. 提出询价 Dear Sirs: Jun.1, 2001 We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon.. Truly 3. 迅速提供报价 Gentlemen: June 4, 2001 Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you. 交易的契机 4. 如何讨价还价 Gentlemen: June 8, 2001 We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared

外贸函电的拒绝策略及语用分析

[摘要]拒绝是威胁听者积极面子的言语行为, 因而要采取各种策略进行补救。外贸函电的拒绝策略分为直接策略和规约策略。规约策略由于同时遵守了合作原则和礼貌原则, 从而减少了对于对方面子的威胁, 因而在外贸函电中被广为使用。 [关键词]外贸函电; 拒绝策略; 礼貌原则; 合作原则; 面子 外贸函电是外贸业务交流和沟通的常规方法。如何得体地拒绝客户要求是个难题。拒绝函电难写是因为作为言语行为, 拒绝最直接的后果就是严重地威胁受话人的面子, 即违反了礼貌原则。目前拒绝言语行为的研究主要关注跨文化语境下拒绝策略的异同。学者们主要定位于跨文化角度, 试图通过比较不同文化背景使用拒绝策略情况来解释跨文化交际中出现的种种差异现象。外贸函电作为国际商务普遍使用的规范语言, 它具有明显的程式化结构特点, 文化因素对于外贸函电的影响微乎其微。因此本文主要是分析外贸函电的拒绝策略, 并借用礼貌原则和面子观对其进行探讨解释。 一、外贸函电的拒绝策略分类 目前对于拒绝语结构的分类有以下几种: 马月兰根据首要言语行为与次要言语行为对拒绝语的策略进行分类[ 1] ( P81) ; 王爱华认为中心言语行为是实现拒绝言语行为的中心, 同时把中心言语行为分为直接拒绝言语行为、否定的意愿和能力, 以及间接绝言语行为。[ 2] ( P178)本论文参照张绍杰所采用的请求言语行为的三个请求策略类型[ 3] ( P64) , 并参考Liao 归纳总结的24 种拒绝策略稍做修改[ 4] , 将外贸函电的拒绝策略类型划分为直接策略和规约策略两种。 1. 直接策略( direct refusals) 直接说/ 不0, 没有任何形式的过渡或缓冲而直接明确表明不愿意或没有能力答应对方的请求。如: 1) We see no possibility of shipping the goods on or before April 10. 2. 规约策略( conventional refusals) 是指通过固定的程式化结构以委婉客气的方式表达拒绝之意。 (1) 感谢+ 辅助语, 如Thanks a lot, but. . . 。 2)Thank you , but we have to advise you that we are unable to dispatch in full your order. ( 2) 遗憾语+ 辅助语, 如regret doing. . . 。 3) We regret very much being unable to to promise shipment within one month. ( 3) 意愿+ 辅助语, 如We would like to, but. . . 。 4) Much as we would like to assist you, we fear we may not accept your request for the increase of commission. ( 4) 道歉+ 辅助语, 如We are sorry that 或I. m afraid that. . . 。 5) We are sorry that we are unable to accept your order at the price mentioned in view of the present market price. ( 5) 赞赏+ 辅助语, 如We appreciate your interest, but. . . 。 6) We really appreciate your efforts, but we no longer manufacture pure cotton shirts, however, we can offer you a substitute. ( 6) 体谅+ 辅助语, 如We have read carefully your letter, but. . . 。 7)We have considered your quotations carefully, but sorry we still can. t acceptyour price. 以上例句涉及了外贸业务的基本流程, 也是把外贸函电中的拒绝表达方式进行了比较具体的总结。通过调查我们发现, 在外贸业务操作中几乎没有人采用直接拒绝策略。通常的拒绝函电往往是先通过感谢、道歉、遗憾、赞赏或表达良好意愿之后再表达拒绝的信息。 二、拒绝策略的语用分析 1. 拒绝的定义

外贸函电范文

1.向顾客推销商品: Dear Sir, Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market----that it is the best mountain bike available. Enclosed is our brochure. Y ours faithfully. 2.提出询价: Dear Sir, We received your promotional letter and brochure today. We believe that you would do well here in the USA. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon. Truly 3.迅速提供报价: Dear Sir, Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you. 4.如何讨价还价: Dear Sir, We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market. If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. Y ou should note that some price cut will justify itself by an increase in business. We hope to hear from you soon. 5.同意进口商的还价: Dear Sir, Thank you for your letter of June the 8th. We have accepted your offer on the terms suggested. Enclosed our will find a special price list that we believe will meer your ideas of prices. Y ou should note that the recent advances in raw materials have affected the cost of this product unfavorably. However, for your order we have kept our prices down. Sincerely. 5-2拒绝进口商的还价: Thank you for your letter of June the 8th. We regret that we cannot meet your terms. We must point out that falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer. 6.正式提出订单: Dear Sir, We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date. 7.确认订单:

相关文档