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全国2006年1月高等教育自学考试电子商务英语试题

全国2006年1月高等教育自学考试电子商

务英语试题

一、词汇和语法（本大题共20小题，每小题1分，共20分）根据句子的意思选择一个正确的答案，错选、多选或未选均无分。

1. The furniture in her room is quite different from ____________ in the exhibition hall.

A. that

B. that one

C. these

D. those ones

2. －What can I do for you¡

－I’d like to take ____________ these tomatoes.

A. two dozen of

B. two dozen

C. two dozens

D. two dozens of

3. One warning ____________ to stop her doing it.

A. sufficed

B. suffered

C. suggested

D. provided

4. The Pearl River’s flow into the sea is only ____________ to that of the Yangtze.

A. the second

B. a second

C. second

D. seconds

5. “All ____________ present and all ____________ going on well,” our monitor said.

A. is…is

B. are…are

C. are…is

D. is…are

6. The story sounds ____________.

A. to be true

B. as true

C. being true

D. true

7. This book is ____________ to be put into that envelop.

A. big enough

B. so big

C. very big

D. too big

8. I spent a very ____________ hour in the library.

A. productive

B. creative

C. predictive

D. profitable

9. English ____________ all over the world.

A. is teaching

B. is taught

C. teaches

D. teaching

10. The nurse being out, who is ____________ the children instead.

A. tend to

B. to tend

C. tended

D. to be tended for

11. Nothing but contempt is due to those people who ask us to ____________ to unmerited oppression.

A. submit

B. obey

C. propose

D. comply

12. ____________ that new information to anyone else but the sergeant.

A. They asked him not to give

B. They asked him to do n’t give

C. They asked him no give

D. They asked him to no give

13. You will be late ____________ you leave immediately.

A. unless

B. until

C. if

D. or

14. After his troubles, he’s now in ____________ comfort.

A. relative

B. constant

C. relevant

D. fair

15. People used to think that the earth was flat, ____________¡

A. usedn’t it

B. wasn’t it

C. don’t they

D. didn’t they

16. That terrible day will be ____________ in the children’s memory.

A. enclosed

B. lodged

C. walled

D. embedded

17. The meeting between the mother and her son was ____________ indeed.

A. dramatic

B. grand

C. theatrical

D. characteristic

18. Everything seems all right, ____________¡

A. doesn’t it

B. won’t it

C. don’t they

D. hasn’t they

19. We allowed the warm water to ____________ us.

A. clasp

B. contain

C. embrace

D. join

20. “Where is my notebook¡” “____________”.

A. Here is it

B. Here it is

C. It here is

D. It is here

二、完形填空(本大题共10小题，每小题1分，共10分)

从选择项中选择一个最适合短文的选项，错选、多选或未选均无分。

Not all pain sufferers are 21 . Some people with mild shoulder soreness, for example, simply wait a few days for the stiffness to go 22 . Others consult the family doctor. Still others may 23 acupuncture (针灸). Acupuncture has been practiced in China for more than 2,600 years, but in all that time no one thought to 24 a portable gizmo (小发明) that could replicate (重复) the sensation of needles gently , piercing one’s skin to neutralize pain.

Now an Australian device company, acuhealth Ltd. has developed a hand held, needle free device that 25 the

ancient art of acupuncture with advanced electronics. The product, named acuhealth and invented by Dr. Dean Richards, uses a nice-volt battery to produce mild electric impulses, 26 the user applies to certain “tension-relief points” 27 his body. It does not puncture or penetrate the skin in any 28 .

The device provides relief from general pain, stress, sore backs and headaches.

29 the pressure points on their bodies, acuhealth users consult an accompanying book-let and use the sonar probe (探针) 30 into the product.

21. A. like B. likely C. alikeD. same

22. A. onB. away C. out D. down

23. A. turn to B. attend toC. adjust to D. subject to

24. A. produceB. do C. develop D. employ

25. A. relates B. attaches C. sticks D. combines

26. A. where B. which C. what D. when

27. A. onB. for C. withD. against

28. A. formB. wayC. timeD. direction

29. A. FindingB. To find C. Being foundD. Having found

30. A. builtB. to buildC. building D. to be built

三、阅读理解（本大题共10小题，每小题2分，共20分）阅读下面的短文，从A、B、C、D四个选项中选出一个最佳

答案填空或答题，错选、多选或未选均无分。

Passage 1

During the earlier part of this century, most cities and small towns had many “guest houses”. There were large private homes with rooms that could be rented to visiting travelers. Guest houses were warm and friendly places where you often could have a home —cooked meal, a clean room and bath. Today , unfortunately, few guest houses remain. They have been replace by motels(汽车旅客旅馆), which offer the traveler modern conveniences such as television in the rooms and frequently the use of a swimming pool.

Some guest houses can still be found, however, particular in small towns. When you can find them, these places offer travelers a good expensive place to stay at.

31. Early of the present century, ____________.

A. there were many guest houses in most cities but not any in most small towns

B. there were not only many guest houses but also many motels in most cities and small towns

C. there were many guest houses not only in most cities but also in most small towns

D. there were many motels in most cities and most small towns

32. Guest houses were used to receive ____________.

A. foreign guests

B. foreign students

C. only the rich

D. sightseers

33. It is a pity that ____________.

A. there are very few guest houses now

B. there are still so many guest houses now

C. there are a great number of motels now

D. there are more motels than guest houses now

34. Which of the following is not true¡

A. The travelers who live in motel can often swim in its swimming pool.

B. In a motel, each apartment is furnished with TV set.

C. Guest houses can hardly be seen anywhere today.

D. Even today the guest houses are still comfortable to live in. Passage 2

People over the age of 65 in the U. S. A are called senior citizens. Life for these people is different from that for younger Americans. Most senior citizens retire, or no longer work full time. Also it is unusual for people of this age to live with their children and grandchildren. Grandparents tend to live in their own houses or apartments away from their families.

For many senior citizens, the years after 65 are not enjoyable.

They feel unproductive when they no longer work. Their lives lose meaning. In addition, they may feel lonely being away from their families and the contacts they had in their work. Moreover, they become more concerned with their health as they grow older. If they live in big cities, they often worry about their safety.

Other senior citizens enjoy their lives. They feel free to do things they were not able to do when they were working and raising families. They now have time to enjoy hobbies and sports and travel. They associate with their fellow senior citizens who have common interests and equal free time. Many senior citizens move to retirement communities located in warm climates. Some senior citizens continue to work beyond retirement age. Many find new careers and professional opportunities after they retire.

The number of senior citizens in the U. S. is increasing rapidly because people are living longer than before. The average life span for Americans is now more than 74 years. Because of their larger numbers and more active life styles, senior citizens are gaining social influence in the country both politically and economically. Their concerns are receiving a wider audience than ever before. The time may come when all Americans will

look forward to becoming senior citizens.

35. Senior citizens are ____________.

A. the people of 65 years old

B. the people over 65 years of age

C. the people between 60 and 65 years old

D. the retired people

36. Many senior citizens ____________.

A. are enjoyable

B. live together with their families

C. feel unproductive, lonely and unsafe

D. feel safe in big cities

37. Senior citizens are gaining social influence because ____________.

A. the number of senior citizens is growing and because senior citizens are more active

B. they do more work now

C. their average life span is longer

D. senior citizens have experience

Passage 3

The digital revolution, as exemplified by the Internet and electronic commerce, has shaken mark1eting practices to their core. In a recent paper, Whartons Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business

Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (https://www.wendangku.net/doc/738306663.html,), or buyers and sellers can haggle independently in auctions (https://www.wendangku.net/doc/738306663.html,).

The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.

To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “These emerging cyber consumers are like an alien race that have landed in the midst of our markets. They have different expectations and different relationships with companies from which they purchase products and services. ”

For one thing, cyber consumers expect to be able to customize everything — from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding

than previous consumers.

Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,” says Wind.

38. This passage was most likely to be taken from ____________.

A. a paper discussing digital revolution

B. an introduction to a book

C. a book on digital revolution

D. an overview of a paper

39. Compared with traditional customers, the emerging cyber consumers ____________.

A. are more difficult to satisfy

B. have less knowledge about business

C. have more problems with prices

D. are less willing to buy products and services

40. In the last paragraph, what Wind said means ____________.

A. companies should try their best to meet the digital consumers’ demands and expectations

B. it will be more and more difficult for companies to earn profit in e-business

C. most of the companies in e-business are at a loss

D. digital consumers’ decision to buy depends largely on others’ evaluation

四、单词汉译英（本大题共15小题，每小题1分，共15分）

根据给出的汉语词义和规定的词类及首字母写出相应的英语单词。

41. 做广告v. a____________

42. 批评的；危急的；决定性的adj. c____________

43. 清楚的，明显的a. d____________

44. 繁荣n. p____________

45. 不可避免的adj i____________

46. 定居；居住v. r____________

47. 一致；一贯；相符adv. c____________

48. 尝试，试图，努力v. & n. a____________

49. 外面的，位于某物外表adj. e____________

50. 领地，领土；范畴n. d____________

51. 比较，对照v. c____________

52. 细查；扫视v. s____________

53. 智力；情报n. i____________

54. 获得成功，达到目的adv. s____________

55. 无疑，肯定，毋庸置疑adv. u____________

五、单词英译汉（本大题共15小题，每小题1分，共15分）

给出下列单词或术语的汉语意思。

56. customer service

57. monitor

58. bandwidth

59. end user

60. IP address

61. transfer funds

62. individual spending habits

63. solution

64. discounted price

65. prototype

66. human resources

67. exploit

68. shipping method

69. strategic objective

70. billboard

六、英译汉(本大题共5小题，每小题2分，共10分)

阅读下面的短文，然后把画线的句子翻译成汉语。

It has been a tumultuous time for dot-com start-ups. In fact, Gartner, Inc.estimates that over 75% of e-commerce start-ups will end in failure. (71) While it is tempting to blame prevailing market conditions for this failure rate, the fact is that early planning ultimately determines the potential success or failure of a start-up. This whitepaper helps managers understand the characteristics that contribute to successful start-ups. (72) Importantly, this work also includes a valuable diagnostic survey that helps entrepreneurs quantify the strength of the business and identify problem areas.

One thing is clear: There are a lot of ways for a new business to go out of business. (73) Loss of focus, an inability to fulfill customer orders or service, and a mismatch of top management with the corporate culture are but a few common reasons that businesses fail. To increase the chances of success, managers need to consider four crucial inputs: Management/People: The single most vital component of any business, every start-up needs a skilled management team that can execute the business plan, adapt to changing environments, and attract and retain valuable staff.

Market Opportunity: To succeed, a venture requires a business model that is adaptable, scalable, defensible, and able to

generate both revenue and profits. (74) In addition, management must recognize the company’s market position and the potential of its ideas in the market.

Funding: The ability of the venture to raise operating cash in order to establish profitability. Product and Service: This defines the demand for the product, including the degree to which it addresses customer needs and the ability to provide fulfillment and client service functions.

(75) By keeping a close eye on these found areas —strong leadership and management, good people, a solid business plan, and a product that people want to purchase — businesses can position themselves to weather inevitable challenges.

七、汉译英（本大题共5小题，每小题2分，共10分）

用括号内给出的词，把下列汉语句子翻译成英语。

76. 那将给你以极大的竞争优势。(advantage)

77. 你的错误可能导致严重的后果。（arise）

78. 我们要用历史的观点去看待这些事情。（perspective）

79. 保罗在数学上取得了好成绩。（achieve）

80. 那机会太好了，不能错过。（too. . . to. . . ）

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