englishpod_C0010
The Of?ce-Driving Sales(C0010)
A:All right,people.We’re holding this meeting to-day because we’ve got to do something about our sales,and we need to do it NOW!I want concrete solutions.How do you intend to drive sales...
Roger?
B:Well,in fact,we’re the most expensive in the mar-ket,so maybe we need to lower our prices to match the competitors?
A:Lower our prices?Not very creative.It’ll never?y with Swan.What kind of thinking is that?Geez.
Anybody else have a better plan?Natalie?
C:Um,perhaps,um,a sales promotion.Maybe a two-for-one offer,or something like that!
A:What?That’s the same thing.Bad idea.Really bad idea.Dammit people come on!Think!The CEO will be here any minute.
D:Do we have any ideas yet?
C:Y es Mr.Swan,we were kind of considering a two-for-one offer to get more competitive.
D:A two-for-one promotion?Hmm.I kind of like the sound of that.It sounds like something we should consider.
A:Y eah,exactly.Just what I was thinking!In fact, that’s a brilliant idea!I’m glad we thought of that.
Very creative.
Key Vocabulary
concrete solu-tions phrase a real or speci?c solu-
tion to a problem
drive sales Preposition increase sales in the market phrase in the industry
to match the competitors principle
verb,in?ni-
tive
be the as good as or
better than others com-
panies in the same in-
dustry
will never?y phrase will not work,will not
be approved promotion phrase something done to
make people aware of a
product
be here any
minute
phrase will arrive very soon
to consider principle
verb,in?ni-
tive
thinking about brilliant Adjective excellent Supplementary Vocabulary
competitive Adjective as good as or better
than others of the same
type
win sales phrase make sales sucessfully
sales strategy phrase plans for a company’s
sales activities
sales cycle phrase the process a customer
goes though when de-
ciding to buy a product to outsell principle
verb,in?ni-
tive
to sell more than others
customer loy-alty phrase when a customer buys
the same brand over
and over