修辞学总复习

ented by the following aspects:

General idea about English rhetoric

a brief and interesting survey of the history of rhetoric with emphasis on several major classical rhetoricians and their theories and application

Communicative rhetoric (the choice of words and sentences)

Aesthetic rhetoric: figures of speech (phonetic, syntactic, semantic, logic) Lead-in…

1. I see students taking premedical courses with joyless determination.

2. They go off to their labs as if they were going to the dentist. Simile 明喻

2. No X in Nixon. Palindrome 回文

Rhetoric is power.

Whoever does not study rhetoric will become a victim of it.--Ancient Greek wall inscription Histories make men wise; poets, witty; the mathematics, subtle; natural philosophy, deep, moral, grave; logic and rhetoric, able to contend争辩 . --Francis Bacon

Rhetoric in Advertisements

Simile : Breakfast without orange juice is like a day without sunshine. 眉笔像花瓣一样柔和。（眉笔）像母亲的手一样柔软。（童鞋）

Phonetic rhetoric : Once tasted, always loved.（饮料）Big thrills. Small bills.（出租车） Pepsi-Cola hits the spot, Twelve full ounces, that’s a lot,

Twice as much for a nickel, too, Pepsi-Cola is the drink for you.

一册在手，纵览全球。（《全球杂志》） 来也匆匆，去请冲冲。

非常可乐，非常选择。（非常可乐饮料）买电视就要买金星，买金星就是买放心！ Let TUGU INSURANCE keep you afloat in the face of the worst of elements….（保险公司） …The whole area becomes ablaze with the whites, yellows, reds, and oranges of tulips, daffodils and other species popular in English gardens….（苏格兰旅游广告）

Antithesis对偶

输入千言万语，奏出一片深情（文字处理机）

皮张之厚无以复加；利润之薄无以复减。（上海鹤鸣皮鞋厂广告）

她工作，你休息。（洗衣机）

Pun双关语

甜甜蜜蜜，无限爱恋尽在其中。（饮料）