2015年BEC剑桥商务英语考试真题及模拟题15套-打印版
2015年下半年商务英语中级备考模拟试题(1)
Ⅰ.Listening: 20%(听力，20分)
Section A
Directions: Listen carefully and fill in the blanks with the words or phrases you?ve heard.
The terms of payment are an important part of the business . From the seller?s point of view, the best terms would be full payment at the time of sale, while the buyers would have the goods before making payment. Importers and exporters are each other by thousands of miles. This adds to the difficulties of coming to an on how payment should be made.
Section B
Directions: Listen to the tape and translate the sentences into Chinese.
1. 2 3 4 5 .
Section C
Directions: In this part, you will hear 5 short conversations between two speakers. At the end of each conversation, there will be a question about what was said. After you hear a conversation and question about it, read the four answers on your paper and decide which is the correct answer to the question you have heard.
( )1.A. He wants a piece of each type.
B. He can?t tear either piec e of the cloth.
C. The pieces of cloth are made by a secret process.
D. The pieces of cloth seem identical to him.
( )2.A. The woman is unwilling to discuss the plan.
B. The man suggests that the woman make a new plan.
C. The man and the woman have already prepared their plan.
D. The man and the woman don?t know how to prepare a plan.
( )3.A. Choose any one.
B. Don?t do anything.
C. Make better use of his time.
D. Fill out the pink form first.
( )4.A. Invite the man to visit her house.
B. Talk to her secretary on the phone.
C. Meet her secretary first.
D. Go to meet Ms. Lin immediately
( )5.A. He has been told to call back.
B. He is talking on the phone.
C. He is not in at the moment.
D. He is going out this afternoon.
II.Reading & Comprehension: 40%(阅读与理解，40分)
Section A
Directions: There are ten incomplete sentences in this section. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then write down the right answer in the brackets for each sentence. This section totals 10 points, one point for each sentence.
( )1.We can supply all the bicycles you required ____________ stock and are arranging shipment by M.V. Mermaid.
A. for
B. from
C. to
D. against
( )2.We would like to remind you that the __________ L/C must reach us before March 10
so that we can make shipment in good time.
A. covering
B. cover
C. covered
D. being covered
( )3.We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.
A. asked
B. to ask
C. being asked
D. asking
( )4.In our letter of May 5, we made __________ clear that shipment is to be effected in June.
A. you
B. them
C. that
D. it
( )5.We always deal _______________ payment by sight L/C.
A. with
B. in
C. at
D. on
( )6.This offer is _____________ to your reply reaching us before the 20th of February.
A. subjecting
B. subject
C. subjected D to subject
( )7.____________ we are appreciating the good quality of your black tea, we regret that your price appears to be on the high side.
A. While
B. When
C. However
D. Therefore
( )8.We hereby authorize you to ___________ on us at 60 days after sight to the extent of USD20,000.00.
A. open
B. establish
C. draw
D. build
( )9.If parties to a contract desire to settle disputes, an arbitration clause is usually made in the contract well before a dispute _____________ .
A. rises
B. arises
C. look
D. appear
( )10.Some customers requested us to _____________ our price because they considered it too high.
A. put down
B. get down
C. take down
D. bring down
Section B
Directions: There are ten blanks in the following letter. You are required to choose the best one from the given four choices marked A, B, C, and D. Then write down the correct answer in the brackets. This section totals 10 points, one point for each blank.
Dear Mr. Bush
Thank you for your 1 of January 5 for our Beauty Brand Blouses.
We are now exporting 2 of various brands, among which Beauty Brand is the most famous. They are in great 3 abroad and our stocks are running 4 quickly. They are popular not only for their novel design, but also for the reasonable prices. We are confident that once you have tried our blouses, you will place repeat orders with us 5 large quantities.
As you requested, we are now 6 as follows:
Price: US$600 per dozen CIF New York
Terms of Payment: By sight L/C to be opened through a bank to be 7 by the Sellers.
Shipment: In March 2007.
Please note that we do not allow any commission 8 our blouses, but a discount of 5% may be 9 if the quantity is more than 1,000 dozen.
The above offer is made without 10 and is subject to our final confirmation.
We hope that you will place an order with us at an early date.
Sincerely yours
( )1. A. request B. enquiry C. acquisition D. requirement
( )2. A. blouses B. woman blouses C. woman shirts D. lady shirts
( )3. A. need B. want C. require D. demand
( )4. A. up B. off C. down D. away
( )5.A. at B. for C. in D. with
( )6. A. ordering B. offering C. placing D. advising
( )7. A. agreed B. approved C. acceptable D. covered
( )8. A. on B. in C. of D. at
( )9. A. provided B. supplied C. furnished D. granted
( )10. A. promise B. duty C. engagement D. onus
Section C
Directions: There are two passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice. Then write down the correct answer in the brackets for each question or statement. This section totals 20 points, two points for each question.
Passage One
What a lovely place Xerox is to work Kim Moloney, a client services executive, can?t say enough nice things about her employer. …It?s a very special environment,? she says. …People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.? It?s tempting to take Moloney?s comments with a pinch of salt, especially considering that when you?ve been working somewhere for only two years, as she has at Xerox, everyone seems old and established. But there?s truth behind her enthusiasm.
Take Carole Palmer, the group resources director. She joined Xerox in 1978 as a temp and has been in her present role for seven years. …Xerox has been good to me over the years,? she says. …It has supported me through qualifications … and last year I took part in the vice-president incumb ent program.? Human resources is taken seriously at Xerox, Palmer says, and the company has a policy of promoting from within (which would explain Moloney?s amazement at her colleagues? longevity). The company takes on only fifteen to twenty graduates each year and Moloney was part of an intake who joined having already acquired a couple of years? work experience. She started as a project manager for Xerox Global Services before moving into sales. Now her responsibility is to …grow and maintain customer relationships?.
Moloney is based at the head office in Uxbridge. …It?s great in terms of working environment,? she says. …We?ve just got a new provider in the canteen and … we have brainstorming rooms and breakout areas.? Much of Moloney?s role is visiting clients, so she doesn?t have a permanent desk at head office. …I?m a hot-desker, which is good because you get to sit with different people in the hot-desk areas. And you?re given a place to store your things.? Head office staff numbers between 1,200 and 1,500 people, Palmer says. The company has four other main offices in the UK. The nature of the organization, which encompasses sales and marketing, global services (the biggest division), developing markets,
research and development and manufacturing, means that the opportunities at the company vary from service engineers to sales roles and consultants.
Perks include a final-salary pension scheme and various discount schemes. The reward and recognition scheme is a little different, and rather nice: …Each manager has a budget every year to recognize and reward staff,? Palmer says. …It can be in the form of a meal for two, or a bottle of wine. It can be up to ￡1,000. There?s the recognition, and then there?s putting money behind it.? Moloney, however, likes the non-cash rewards. …Xerox takes care of all its staff but it also recognizes the people who put in the added effort,? she says. …It offers once-in-a-lifetime incentive trips, and recently I organized a sailing trip for my team.?
The idea of working abroad with the company appeals to her, and she says that her career goal is to be part of the senior management team. Here?s another employee, it would seem, who is in it for the long haul.
( )1.The journalist of this article thinks that .
A. staff at Xerox are not telling the truth abut the company.
B. Xerox offers great benefits to staff.
C. Xerox is the best company in the world.
D. Xerox has the best working environment.
( )2.The company tends to find its new manager .
A. only form graduates
B. on training courses
C. from existing staff
D. from job markets
( )3.What does the phrase “to take on” in the sentence “The company takes on only fifteen to twenty graduates each year and …” of the second paragraph mean? .
A. To train
B. To employ
C. To interview
D. To maintain(A)
( )4.As well as recognizing its staff through promotion, Xerox .
A. gives cash bonuses
B. gives unpaid leave to take trips of a lifetime.
C. provides a number of perks.
D. provides huge end-of-year bonuses.
( )5.One common feature of Xerox staff is that they tend .
A. to work hard
B. to get promoted
C. work longer hours each day
D. not to change employer
Passage Two
Even if you get work done and generally get along with co-workers, you could have habits that bug your boss (not to mention your officemates). While these quirks may not necessarily get you fired, they certainly can keep you from climbing the corporate ladder. We?ve uncovered a number of habits that bug your boss and offer tips on how to avoid them.
According to LaRhonda Edwards, a human resources manager with thirteen years of HR experience, tardiness is one of the biggest concerns for managers. “If the normal work day starts at 8 o?clock, then the expectation is that you?re in t he office ready to start your day,” she explains. Her advice to the chronically late? “Plan ahead,” she urges. “If you live 50 minutes away, you don?t leave 50 minutes early. Tag on extra time and anticipate road blocks.” Some people even set their clocks a few minutes early to ensure that they?re on time. Different bosses prefer different modes of communication. Lindsey Pollak, a workplace expert and author of Getting from College to Career, says if you text your boss and she prefers in-person meetings, “either your information won?t get across or you?ll irritate [her].” Fortunately, there?s a simple fix: ask your boss how and when to send updates. If you?re too shy to ask outright, then Pollak suggests observing how they communicate with you. “If you have a boss who communicates once a day by email, that?s the boss? preferred frequency and method of communication,” explains Pollak.
A cluttered, messy work space can give your boss the impression that you?re lazy or disorganized, so try to keep your desk ne at. “Never put more on your desk than you?re going to work on for the day,” recommends Edwards. “At the end of the day, make sure you set up for the next day. I may be working on five things at once, but at the end of the day, they?re gone, and I set up for the next day.” Most managers would rather you ask a question than make a mistake, but many questions can be answered on your own. “Is this something you could Google or ask a colleague?” wonders Pollak. “The internet is so vast that a lot of information you can get yourself.” If you must approach your boss with a question or issue, then Pollak recommends brainstorming beforehand. “Rather than saying …This client is terrible. What should I do?? think about potential solutions,” she says.
Cell phones are practically ubiquitous in the workplace these days, but it?s still disruptive and disrespectful when they go off during a meeting. Edwards says that you should, “put your cell phone on vibrate or leave it in your own office so it?s not a distraction.” That way you won?t be tempted to text either
( )6.According to the article, how many pieces of advice are offered here? .
A. Two
B. Three
C. Four
D. Five(B)
( )7.What is this article about? .
A. How to be successful in the workplace.
B. How to communicate with your boss.
C. How to avoid quirks that annoy your boss.
D. How to utilize your mobile phones at work.
( )8.What does the phrase “to get across” in the sentence “…she prefers in-person meetings, “either your information won?t get across or you?ll irritate …” of the second paragraph mean? .
A. To be communicated
B. To be passed
C. To be promoted
D. To be anticipated(A)
( )9.According to the article, which of the following modes of communication is the best when communicating with your boss? .
A. Any ways you think are appropriate.
B. In-person meetings.
C. Correspondence.
D. The way your boss communicates with you.(D)
( )10.Which of the following statements is not mentioned?
A. Employees should pay respect to their bosses anytime.
B. Employees should plan beforehand so as to show up at work on time.
C. Employees should not let their mobile phones go off during meetings.
D. Employees should keep their desks neat and organized.(C)
III.Business Translation: 20%(商务翻译，20分)
Section A
Directions: There are ten terms in this section. Translate the English terms or phrases into Chinese and the Chinese terms or phrases into English. Then write down the translation on the paper. This section totals 10 points, one point for each term.
1.sales literature
2.bulk cargo
3.weight memo
4.shipping advice
5.operative instrument
6.不可抗力
7.往来行 8.单独海损
9.索款通知书10.销售确认书
Section B
Directions: Translate the following five Chinese sentences into English. Then write down the translation on the paper. This part totals 10 points, two points for each sentence.
1.请报你方最低的CIF上海价，并注明最早交货期。
2.若你方在本月底前下订单，我方可保证在收到订单后两个月内交货。
3.随函寄上售货确认书MU356一式两份，请签退一份以便我方存档。
4.请将信用证中的单价从3美元增至3.5美元，将金额增至70，000美元。
5.粉笔用纸盒包装，每盒装30支，100 盒装一纸板箱。
IV.Business Writing: 20%(商函写作，20分)
Directions: In this section, you are required to write an English letter in the full correct layout based on the information given below. Then write down the letter on the paper. This section totals 20 points.
1.对方公司名称和地址：Datex Trading Co. Ltd.
536 Huayuan Street, Dalian, Liaoning, China
收件人姓名和头衔：Wang Hua Sales Manager
2.写信日期：2010年11月28日
3.谢谢您如此迅速将有关我们上次第KK10101号订单的销售确认书寄给我们。我们已开立了有关
信用证，银行不久将会通知你方。
4.我们以信用证付款方式进行交易已有一年多了，现在希望改用30天远期付款交单的付款方式。
5.去年8月我们首次与你方接洽时，您曾说一旦我们双方建立起贸易关系，你方愿意重新考虑付款条件。我们认为自那时起到现在时间已经不短了，你方可以答应我们所要求的付款方式了。如需资信证明人，我们将及时提供。
6.下个月我们将再订一批货，你方是否能确认同意以上新的付款条件。
7.随函寄上我们已会签的第1010913号销售确认书，供你方存档。
8.写信人： Fred Johns Purchase Manager
公司名称和地址：Kiddie Korner, Inc.
385 Richards Street, Vancouver, B.C., Canada V6B3A7
参考答案
I Listening 听力：20%
Section A (5分，每题1分)
1. contract
2. in cash
3. prefer to
4. separated from
5. agreement
Section B (10分，每题2分)
1. 现附上备件细目表一份，供贵方参考。
2. 虽然打乱了工厂的生产计划，我们还是按贵方要求撤回了订单。
3. 考虑到当前疲软的市场，我们建议你们降价3%。
4. 这些玻璃制品的新式包装很适合长途海运。
5. 贵方给的10%的现金折扣，我方非常满意并愿向贵方定期订购。
Section C (5分, 每题1分)
1. D
2. C
3. D
4. B
5. C
II Reading & Comprehension阅读与理解：40%
Section A (10分，每题1分)
1. B
2. A
3. D
4. D
5. D
6. B
7. A
8. C
9. B 10. D
Section B (10分，每题1分)
1. B
2. A
3. D
4. C
5. C
6. B
7. B
8. A
9. D 10. C
Section C (20分，每题2分)
1. B
2. C
3. B
4. C
5. D
6. D
7. C
8. A
9. D 10. A
III Business Translation商务翻译：20%
Section A (10分，每题1分)
1 促销资料
2 散装货
3 重量单
4 已装船通知
5 有效票据
6 force majeure
7 correspondent bank
8 particular average
9 debit note 10 Sales Confirmation
Section B (10分，每题2分)
1 Please quote us your best price on CIF Shanghai basis, stating the earliest date of delivery.
2 If you place an order by the end of this month, we can assure you of delivery within two months after receipt of you order.
3 We enclose our S/C No.MU356 in duplicate; please sign and return one copy for our file.
4 Please increase the unit price of the L/C from USD3.0 to USD3.
5 and the total amount to USD70,000.
5 The chalk is to be packed in boxes of 30 pieces each, 100 boxes to a carton. .
IV Business Writing商函写作：20%
Kiddie Korner, Inc.
361385 Richards Street, Vancouver, B.C., Canada V6B3A7 (1分)
November 28, 2010 (1分)
Mr Wang Hua
Sales Manager
Datex Trading Co. Ltd.
536 Huayuan Street, Dalian, Liaoning
China (1分)
Dear Mr Wang(1分)
Thank you for being so prompt in sending the sales confirmation against our last order, No. KK10101. We have established the covering L/C, and the bank should be sending you an advice shortly (3分)
We have been dealing with you on the L/C basis for over a year and would like to change to payment by 30-day bill of exchange, documents against payment. (3分) When we first contacted you in August last year, you told us that you would be prepared to reconsider terms of payment once we have established trading relations. We think that sufficient time has elapsed for us to be allowed the terms we have asked for. If you need references, we will be glad to supply them. (4分)
As we will be sending another order next month, could you please confirm that you agree to these new terms of payment? (2分)
Attached is the Sales Confirmation No. 1010913 we have countersigned and returned for your file. (2分)
Sincerely yours (1分)
Fred Johns
Purchase Manager (1分)
Attachment: Sales Confirmation
2015年下半年商务英语中级备考模拟试题(2)
Ⅰ.Listening: 20%(听力，20分)
Section A
Directions: In this section, you will hear a passage. Listen carefully and decide whether the statements are true or false. Then write down “T” for “True” or “F” for “False” in the brackets for each statement. This section totals 5 points.
( )1. Computers can help man complete many hand tasks.
( )2. You can contact your friends in a second by E-mail.
( )3. Some clever hackers can find ways to transfer dollars by E-mail.
( )4. Computers have brought a great change into the world, they always do us benefit.
( )5. New technology has both bright side and dark side.
Section B
Directions: In this section, you will hear five English sentences. Listen carefully and translate them into Chinese. This section totals 10 points.
1 __________________2345
Section C
Directions: In this section, you will hear five short conversations between two speakers. At the end of each conversation, a third voice will ask a question. Read the four Choices and decide which is the correct answer to the question you have heard. Then write down the right answer in the brackets for each question .This section totals 5 points.
( )1. A. It?s sunny day
B. He doesn?t think it?s going to rain.
C. He will take an umbrella.
D. It won?t rain according to the weather forcast.
( )2. A. She didn?t notice the coin collection.
B. Betty probably collected the coins.
C. She doesn?t like Bill?s collection of coins.
D. Bill?s coins are very attractive.
( )3. A. 10:30 B. 10:10 C. 11:00 D. 10:40
( )4. A. He?ll attend it if the woman does so.
B. He doubts if he?ll be able to attend it.
C. He?s too tired to attend it.
D. He?s eager to attend it.
( )5. A. In a dressing shop.
B. In a greengrocer?s.
C. In a bookstore.
D. In a cafe.
II.Reading & Comprehension: 40%(阅读与理解，40分)
Section A
Directions: There are ten incomplete sentences in this section. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then write down the right answer in the brackets for each sentence. This section totals 10 points, one point for each sentence.
( )1 Please quote us your best price CIF Lagos, __________ the earliest date of shipment.
A. stating
B. stated
C. state
D. to state
( )2 If you can ___ ___ us a 3% discount, we shall give you our initial order amounting to US$ 25,000.
A. provide
B. pay
C. guarantee
D. allow
( )3 We regret our inability to agree ____________ your proposal to pack the goods
____________ cardboard boxes, because transshipment has to be made at Hong Kong for the goods to be shipped to our port.
A. on, in
B. to, in
C. with, in
D. to, by
( )4 We are faxing you this morning, asking you to amend the L/C ______________ “transshipment allowed.”
A. to read
B. to reading
C. as reads
D. reads
( )5 We regret being unable to _____________ with the b uyer?s request for covering insurance up to the inland city, as it is not stipulated in the contract.
A. comply
B. conform
C. take up
D. deal
( )6 We require the bicycles to be packed in a wooden case ___ ___ with soft materials.
A. full
B. supported
C. padded
D. surrounded
( )7 In our letter of May 5, we made ______ ____ clear that shipment is to be effected in June.
A. you
B. them
C. that
D. it
( )8 _________ we would like to supply you with the product, we are unable to fill your order.
A. As much as
B. Much as
C. Very much
D. As
( )9 We can supply this type of furniture ________________ very favorable terms.
A. on
B. for
C. against
D. to
( )10 We can only assume that an oversight has been made in making _____________ the order,
A. out
B. for
C. at
D. up
Section B
Directions: There are ten blanks in the following passage. You are required to choose the best one from the given four choices marked A, B, C, and D. Then write down the correct answer in the brackets. This section totals 10 points, one point for each blank.
______1______ in 1983, this company is a trading firm specializing _______2______ the import and export of garments. Its business ________3________ covers various kinds of shirts,
T-shirts, jackets, sportswear, etc.
During the process of opening _______4________ and deepening of reform, the company has been vigorously ________5_______ the international market and its goods have been sold to countries and regions such as Europe, the Americas, Japan and Southeast Asia.
_______6_______ the traditional methods of trade, the company has been actively developing new business channels in recent years. Its import and export volume has gone up drastically. Last year the total trade amount reached US$90 million, an increase of 16% ________7_______ the year before.
The company has always been ________8_________ great importance to the quality of products and business reputation. ________9_________ by the principle of equality and
________10_________ benefit, it will further develop its economic and trade relations with other countries all over the world.
( )1 A. Found B. Founded C. Set D. To be set
( )2 A. for B. at C. to D. in
( )3 A. scope B. lines C. kind D. type
( )4 A. down B. out C. up D. for
( )5 A. expanding B. extending C. exploring D. stretching
( )6 A. Besides B. Beside C. Except D. Except for
( )7 A. up B. over C. with D. to
( )8 A. enclosing B. sending C. mailing D. attaching
( )9 A. Guiding B. Guided C. To be guided D. To be guiding
( )10 A. common B. public C. mutual D. neutral
Section C
Directions: There are two passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice. Then write down the correct answer in the brackets for each question or statement. This section totals 20 points, two points for each question.
Passage One
The UK is extremely dependent on foreign trade. About 40 per cent of the
p opulation?s food and a large proportion of the raw materials used by industry have to be imported. In 1980 exports of goods and services were equal to about 25 per cent of the Gross National Product.
In the exports of manufactures, the UK, in recent years, has done less well than her major competitors. The UK?s share of the value of the main manufacturing countries? exports fell from 16 percent in 1980 to about 9 per cent in 1999. This was due to the fact that the volume of UK exports increased at an annual average rate of 5 per cent, only about one-half the rate achieved by the main manufacturing countries as a whole and about one-third the rate for Japan.
Changes in the commodity composition of exports have been very small in recent years. The share of manufactured goods has increased slightly while the share of basic materials has declined. There has been a steady decline in the share of textiles and an increase in the share of chemicals in total exports. Over the next decade the possibility of exporting North Sea Oil and the diminishing dependence on imported oil should have a beneficial effect on the UK?s visible trade balance.
The most striking change in the geographical distribution of UK exports in recent years has been the swing away from the traditional Commonwealth markets and a growing dependence on the market in Western Europe. Exports to Western Europe accounted for about 34 per cent of UK exports in 1989 but by 2000 this share had grown to nearly 60 per cent. This is much in line with developments in world trade as a whole, because trade between industrialized countries has been the fastest growing sector of world trade. The other important development is the growing importance of the markets in the oil-exporting countries.
( )1. The export of manufactures of U.K. during recent years .
A. has risen.
B. has done better than the major competitors.
C. has fallen
D. has done less well that developing countries.
( )2. The export of textiles .
A. has declined
B. has declined sharply
C. has increased slightly
D. has increased sharply
( )3. The export of basic materials .
A. has increased
B. has declined
C. has remained steady
D. has little changed
( )4. What is the most striking change in UK exports?
A. The swing away from the traditional Commonwealth markets and a growing dependence on the market in Western Europe.
B. Changes in the commodity composition of exports.
C. The increase of the share of manufactured goods and the decline of the share of basic materials.
D. the beneficial effect of the export of oil on the UK?s visible trade balance.
( )5. Which statement is not true?
A. UK is exporting more to Western Europe.
B. trade between UK and Western Europe has been the fastest growing sector of world trade.
C. UK will possibly import less oil over the next decade.
D. UK is exporting more chemicals.
Passage Two
Is a quiet revolution under way in the nation?s shopping habits? Are we gradually allowing an increasingly select number of large companies to take care of all our basic requirements? The supermarket chains certainly hope so. …People don?t have the time to shop around any more. If they?re happy with the quality of a company?s service, then they?re likely to buy other product types from them as well,? says Jim Austin, an industry analyst.
With the major supermarket brands such as Tesco, J Sainsbury and Asda already offering financial services, credit cards, own-label clothing, mobile phones, and cut-price
electrical goods including computers, Austin believes that the supermarkets? diversification is set to continue.
…The UK retail food market is saturated, so their only real prospect of growth is either to enter foreign markets or diversify into new markets at home..? Tesco and J S ainsbury have done both. Having already bought foreign subsidiaries, both large supermarket chains have set up their own banks in order to offer customers financial services such as personal loans, mortgages and savings accounts.
Together, the two new banks took over ￡2bn of customer deposits within the first year of trading. …They are winning business by using a lower cost base to offer their customers better interest rates on savings than traditional banks,? says Austin.
However, there are question marks over long-term profitability. The traditional providers say there is bound to come a point when the new banks will eventually want to widen margins and boost profits. …When they start to raise prices, they might create bad publicity, which could hurt t heir brand,? says one observer. …How will a major supermarket react, for instance, when it is faced with having to repossess a regular shopper?s home??Shoppers, however, do not share these fears. A recent survey of 1,000 people by brand consultants Cook & Pearson concludes that shoppers will continue to buy a wider range of goods and services from supermarkets. Many people said that they would be prepared to buy a supermarket own-label car or even a house from a supermarket-branded estate agent. Interest was also shown in combining a food shopping trip with a visit to a supermarket dentist.
Loyalty schemes are another incentive for customers. …Most supermarkets now offer bonus points with every purchase. These points add up to free air miles or cash discounts, so it really pays to stay loyal to the brand in all its diversified forms,? says Austin.
( )6 Why are the large UK supermarket chains diversifying? _____________.
A. Because the retail food market in the UK has been occupied by foreign companies.
B. Because the retail food market in the UK is saturated.
C. Because the retail food market in the UK is quite small.
D. Because diversification into new markets can promote the growth of the retail food market in the UK.
( )7 How are the supermarkets able to attract business in the banking sector?
____________.
A. Because they can offer more services.
B. Because they can offer more varieties of commodities.
C. Because they can offer better interest rates.
D. Because they can offer free car parking for customers.
( )8 What are the risks involved with brandstretching? _________________.
A. There may come a point when providers will want to raise prices.
B. There may come a point when providers lose all their banking business.
C. There may come a point when customers lose their confidence in the banking sector.
D. All the UK large supermarkets will have to close all their banking business.
( )9 How do the large UK supermarket chains encourage brand loyalty? ___________.
A. By offering free samples of commodities.
B. By offering a wide range of goods and services.
C. By offering convenient banking services.
D. By offering loyalty schemes like bonus points.
( )10 The headline “Banking on a brand” means ______________.
A. selling a brand
B. purchasing a brand
C. relying on a brand
D. stretching a brand
III.Business Translation: 20%(商务翻译，20分)
Section A
Directions: There are ten terms in this section. Translate the English terms into Chinese and the Chinese terms into English. Then write down the translation on the paper. This section totals 10 points, one point for each term.
1 potential business
2 commercial counselor
3 offer sheet
4 proforma invoice
5 shipping marks
6 舱位
7 空白背书 8 保兑信用证
9 运费到付 10 国际商会
Section B
Directions: Translate the following five Chinese sentences into English. Then write down the translation on the paper. This part totals 10 points, two points for each sentence.
1从网上得知贵公司名称和地址，并了解到你公司经营玩具的进出口。
2请报我方100公吨大米的最低价CIF广州，并表明最早交货期。
3现寄去我方的销售确认书一式两份，请签退其中一份以供我方存档。
4但鉴于你方推销我方产品的良好愿望，我们破例接受60天远期信用证的支付方式。
5由于从上海到你方港口没有直达轮，此批货必须在香港转船。
IV.Business Writing: 20%(商函写作，20分)
Directions: In this section, you are required to write an English letter in the full correct layout based on the information given below. Then write down the letter on the paper. This section totals 20 points.
1 对方公司名称和地址：Tiddie Somer, Inc.
900 Richards Street, Vancouver, B.C., Canada
收件人姓名和头衔：Fred Johns Purchase Manager
2 写信日期：2008年5月18日
3 确认收到对方5月12日的来函，询购你方的“永久牌”自行车。
4 谨告知，你方的自行车是为各个年龄层次的群体制作的，因此，提供对方所要的货肯定没有问题。
5 对方要求的数量折扣可以满足，对于金额在50,000美元以上的订单我们可以给5%的折扣。
6 此外，你方一直是以即期信用证付款做生意的。但是，一旦与对方公司建立起牢固的贸易关系，对于付款条件你方愿意重新考虑。
7 兹附你方的夏季商品目录和报有CIF温哥华价格的价格单;希望双方能在所报的条件上达成协议。
8 盼望很快得到您的回音。
9 写信人为Huang Tao Sales Manager
公司名称和地址：Dalian Trading Co. Ltd.
689 Huayuan Road, Dalian 116000，Liaoning, China
答案
I Listening 听力：20%
Section A (5分，每题1分)
1. T
2. T
3. F.
4. F
5. T
Section B (10分，每题2分)
1. 我们公司过去和他们的公司常有业务往来。
2. 我们相信我们的产品无论在价格上还是在质量上都要优于我们的竞争对手。
3. 我们能提供海运、陆运、空运中的各种保险。
4. 这些玻璃制品的新式包装很适合长途海运。
5. 我认为要做成这笔交易，您至少要降价4%。
Section C (5分，每题1分)
1. B
2. D
3. A
4. D
5. D
II Reading & Comprehension阅读与理解：40%
Section A (10分，每题1分)
1. A
2. D
3. B
4. A
5. A
6. C
7. D
8. B
9. A 10. D
Section B (10分，每题1分)
1. B
2. D
3. A
4. C
5. C
6. A
7. B
8. D
9. B 10. C
Section C (20分，每题2分)
1. C
2. A
3. A
4. A
5. B
6. B
7. C
8. A
9. D 10. C
III Business Translation商务翻译：20%
Section A (10分，每题1分)
1 潜在业务
2 商务参赞
3 报盘单
4 形式发票
5 装运标志/唛头
6 shipping space
7 blank endorsement
8 confirmed L/C
9 freight to collect 10 International Chamber of Commerce
Section B (10分，每题2分)
1 We have obtained your name and address from the Internet and learned that you are specializing in the import and export of toys.
2 Please quote us your best price for 100 metric tons of rice on CIF Guangzhou basis, stating the earliest delivery date.
3 We are now sending you our Sales Confirmation in duplicate; please sign and return one copy for our file.
4 However, in view of your good wishes to push the sales of our products, we exceptionally accept payment by 60-day L/C.
5 Since there are no direct vessels for your port, this consignment has to be transshipped at Hong Kong.
IV Business Writing商函写作：20%(商函格式部分计6分，内容计14分)
Dalian Trading Co. Ltd.
689 Huayuan Road, Dalian 116000，Liaoning, China (1分)
18 May 2008 (1分)
Mr. Fred Johns Purchase Manager Tiddie Somer, Inc.
900 Richards Street, Vancouver, B.C.
Canada
(1分)
Dear Mr Johns (1分)
Thank you for your letter of May 12, inquiring for our “Forever Brand” Bicycles.(1.5分)
For your information, there would be no trouble in supplying you from our wide selection of bicycles which we make for all age groups.(2分) We can offer you the quantity discount you asked for which would be 5% off net prices for orders of over $50,000..(2分) In addition, we always deal on payment by sight L/C. (2分)However, we would be prepared to review this once we have established firm trading relations with you.(2分) We are now enclosing our summer catalogue and price list quoting CIF Vancouver, and do hope we can reach an agreement on the terms quoted. (3分)
We are looking forward to hearing from you soon. (1.5分)
Sincerely yours (1分)
Huang Tao
Sales Manager
(1分)
Encl.: