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TED演讲-中英对照-英语笔记-Why TED talks are better than the last speech you sat through

Why TED talks are better than the last speech you sat through

世上最好的演讲:TED演讲吸引人的秘密

Think about the last time you heard someone give a speech, or any formal presentation. Maybe it was so long that you were either overwhelmed with data, or you just tuned the speaker out. If PowerPoint was involved, each slide was probably loaded with at least 40 words or figures, and odds are that you don't remember more than a tiny bit of what they were supposed to show.

回想一下你上次聆听某人发表演讲或任何正式陈述的情形。它也许太长了,以至于你被各种数据搞得头昏脑胀,甚或干脆不理会演讲者。如果演讲者使用了PPT文档,那么每张幻灯片很可能塞入了至少40个单词或数字,但你现在或许只记得一丁点内容。

Pretty uninspiring, huh? Talk Like TED: 9 Public-Speaking Secrets of The World's Best Mindsexamines why in prose that's as lively and appealing as, well, a TED talk. Timed to coincide with the 30th anniversary in March of those

now-legendary TED conferences, the book draws on current brain science to explain what wins over, and fires up, an audience -- and what doesn't. Author Carmine Gallo also studied more than 500 of the most popular TED speeches (there have been about 1,500 so far) and interviewed scores of the people who gave them.

相当平淡,是吧?《像TED那样演讲:全球顶级人才九大演讲秘诀》(Talk Like TED: 9 Public-Speaking Secrets of The World's Best Minds)一书以流畅的文笔审视了为什么TED演讲如此生动,如此引人入胜。出版方有意安排在今年3月份发行此书,以庆贺如今已成为经典的TED大会成立30周年。这部著作借鉴当代脑科学解释了什么样的演讲能够说服听众、鼓舞听众,什么样的演讲无法产生这种效果。

Much of what he found out is surprising. Consider, for instance, the fact that each TED talk is limited to 18 minutes. That might sound too short to convey much. Yet TED curator Chris Anderson imposed the time limit, he told Gallo, because it's "long enough to be serious and short enough to hold people's attention ... By forcing speakers who are used to going on for 45 minutes to bring it down to 18, you get them to think about what they really want to say." It's also the perfect length if you want your message to go viral, Anderson says. 他挖出了不少令人吃惊的演讲策略。例如,每场TED演讲都被限制在18分钟以内。听起来太过短暂,似乎无法传达足够多讯息。然而,TED大会策办人克里斯•安德森决议推行这项时间限制规则,因为“这个时间长度足够庄重,同时又足够短,能够吸引人们的注意力。通过迫使那些习惯于滔滔不绝讲上45分钟的嘉宾把演讲时间压缩至18分钟,你就可以让