人大EMBA英语复习题及答案
English Test
Renmin University of China
(EMBA)
PART I: Complete each of the following sentences with the proper form of the word given in brackets. Write the word on the Answer Sheet.
1. The secret of being a good international manger is being comfortable with managing _____________________ (diverse). diversity
2. The only __________________ (effect) way to develop international skills and perspectives is through direct international experience. effective
3. Excel Energy Corporation's new online training program has ___________ (interact) features and forum discussions for trainees. interactive
4. Despite having received positive reviews by industry critics, sales of the digital MP3 player have been quite ______________ (disappoint). disappointing
5. Increasing _______________ (compete) in the technology industries in Asia will force companies to recruit more qualified candidates. competition
PART II: INCOMPLETE SENTENCES
Directions: This part of the test has incomplete sentences. Four words or phrases, marked (A), (B), (C), (D), are given beneath each sentence. You are to choose the one word or phrase that best completes the sentence. Then, on your answer sheet, write down the answer.
1. If you get your bank to generate a money order, it usually ______ conversion fees. B
(A) charge (B) charges (C) charging (D) is charging
2. Make sure that transportation to and from the river is arranged to your ________________ . B
(A) satisfactory (B) satisfaction (C) satisfy (D) to satisfy
3. _______ terms of quality and service, our company surpasses the competition. A
(A) In (B) From (C) By (D) With
4. Register your name and address on the Web site in order to ------------- a purchase online. A
(A) make (B) shop (C) owe (D) use
5. All ------------ for time off must go through the Human Resources Department first. D
(A) request (B) requesting (C) requested (D) requests
6. The detailed analyses of third and fourth quarter sales are included in ------------ final report. B
(A) he (B) his (C) him (D) himself
7. Any visitors to the production facilities must ----------- a security pass from the information desk at the front entrance. C
(A) allow (B) achieve (C) obtain (D) remind
8. Students enrolled as full-time can fully ------------- in the university extracurricular clubs. D
(A) had participated (B) participant (C) participating (D) participate
9. Dr. Byer is ------------- with the renovations made to his clinic by the remodeling company. B
(A) pleasing (B) pleased (C) pleasant (D) pleasure
10. To be ------------ for the corporate shareholder's program, you must have been working here for at least three consecutive years. A
(A) eligible (B) considerate (C) available (D) partial
PART III: READING COMPREHENSION
Directions: The questions in this part of the test are based on a selection of reading materials, such as notices, letters, forms, newspaper and magazine articles, and advertisements. You are to choose the one best answer, (A), (B), (C), or (D), to each question. Then, write it on your answer sheet. Answer all questions following each reading selection on the basis of what is stated or implied in that selection.
Questions 1-2 refer to the following memo.
1. What is Mr. Tuilin’s new job?
A.Departmental manager
B.Director of public relations
C.Executive director of sales
D.Director of telecommunications
2. Where did Mr. Tuilin work in the past?
A.In Seattle
B.In New York
C.In Boston
D.In Princeton
Keys: 1-2 BC
Questions 3-5 refer to the following conference schedule.
3. What is being discussed at the conference?
A.Plant science
B.Urban planning
C.Construction mechanisms
D.Restaurant management
4. Where is Dr. Small’s talk going to be held?
E.In the Pacifica Room
F.At he front desk
G.In Lecture Room One
H.At Trinity University
5. What will happen at Grand Horizon Restaurant?
I.People will have a full Irish breakfast.
J.Dr. Richard Genera will make an opening address.
K.Attendants will have lunch.
L.Participants will register for the meeting.
Keys: 3-5 BAC
Questions 6-10 refer to the following article.
Most young people enjoy some form of physical activity. It may be walking, cycling or swimming, or in winter, skating or skiing. it may be a game of some kind football, hockey（曲棍球）, golf, of tennis, it may be mountaineering.
Those who have a passion for climbing high and difficult mountains are often looked upon with astonishment. Why are men and women willing to suffer cold and hardship, and to take risks on high mountains? This astonishment is caused probably by the difference between mountaineering and other forms of activity to which men give their leisure.
Mountaineering is a sport and not a game. There are no man-made rules, as there are for such games as golf and football. There are, of course, rules of a different kind which it would be dangerous to ignore, but it is this freedom from man-made rules that makes mountaineering attractive to many people. Those who climb mountains are free to use their own methods. If we compare mountaineering and other more familiar sports, we might think that one big difference is that mountaineering is not a 'team game'. We should be mistaken in this. There are, it is true, no 'matches' between 'teams' of climbers, but when climbers are on a rock face linked by a rope on which their lives may depend, there is obviously teamwork.
The mountain climber knows that he may have to fight forces that are stronger and more powerful than man. He has to fight the forces of nature. His sport requires high mental and physical qualities.
A mountain climber continues to improve in skill year after year. A skier is probably past his best by the age of thirty, and most international tennis champions are in their early twenties. But it is no unusual for a man of fifty or sixty to climb the highest mountains in the Alps. They may take more time than younger men, but they probably climb with more skill and less waste of effort, and they certainly experience equal enjoyment.
6. Mountaineering is a sport which involves _________________________.
A）hardship
B）physical risk
C）cold
D）all of the above
7. The main difference between a sport and a game lies in ____________________.
A）uniform
B）activity
C）rules
D）skills
8. Mountaineering is also a team sport because ___________________.
A）it involves rules
B）it involves matches between teams
C）it requires mental and physical qualities
D）mountaineers depend on each other while climbing
9. Which of the following is NOT true?
A）Mountaineers compete against each other.
B）Mountaineers compete against other teams.
C）Mountaineers compete against nature.
D）Mountaineers compete against international standard.
10. What is the best title for the passage?
A）Mountaineering
B）Mountain Climbers
C）Mountaineering is Different from Golf and Football
D）Mountaineering Is More Dangerous Than Other Sports Key: 6-10 DCDCA
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1 Match a word from A and B and complete sentences 1─10. Use each word from A twice. product. 2 Market research showed very good potential for marketing the magazine to executives in the age range 25─35. 3 A consumer profile is simply a description of a typical customer. 4 Our company has established its brand name through a multi-million multi-media advertising campaign 5 The introduction of a product to the market is called the product launch. 6 Family and friends are a major factor in consumer behavior. They really influence what people buy, where and how. 7 A market segment is a group of customers of similar age and income level. 8 I don’t think cutting our advertising budget by half is a good idea. Our campaigns are highly successful and always generate huge profits in the long term. 9 Our representatives are under a lot of pressure to meet their sales targets. 10 I’m afraid I can only make a pessimistic sales forecast for February and March. Language Review: Questions 2 Re-order the words to make questions. 1 much advertising do how on spend you ? How much do you spend on advertising? 12 does endorsement mean what ?What does endorsement mean? 13 strengths and are company’s weaknesses what your ? What are your company’s strengths and weaknesses? 14 range did extend product their they when ? When did they extend their product range? 15 is team leading sales who your ? Who is leading your sales team? 3 Complete each question with an appropriate word. 16 __Did________ your market share increase last year? 17 ___What_______ kind of products do footballers endorse? 18 ____Are______ they doing any market research at the moment? 19 _Which_________ of these two products is more successful? 20 ____Have______ you met our new manager?
商务英语试题及答案春
2014 春 1．What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than good In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. 2．Are you influenced by brands when you choose products or services (Why or why not) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new brand I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,I’d like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company. 3．What is important when arranging a business trip abroad ?Type of transport ?Accommodation ?Contact person I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information. 4．Do you think that the advertising practices described below are acceptable Why ?Using children in advertisements ?Using film stars in advertisements ?Promoting alcohol on TV ?Comparing your products to your competitors’ products 孩子：When the children's minds are not fully mature, parents are keen to cultivate children's talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided. 名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen people's perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods. 电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving.