文档库

最新最全的文档下载
当前位置:文档库 > reading paper

reading paper

Essentials of Marketing

05/10/2014

YAN Huating(SIM)

For me, i agree with the opinion of Paul Gibbs, and the following are two key points which i support.

Firstly, although exchange may be the economic root of the market economy, it is the transcendence of that exchange that is the essence of marketing. Liike the petrol example, it is not only an exange of money and goods(petrol). In a real-world consumerist situation, there are much more contextualised influences between buyers and sellers. For example, the service that the petrol station provides will make a good or bad impression on the customers, and this impression can directly affect suctomer satisfaction towards the commodity(petrol). More important is that---there are many different brands of petrol station, so they have to improve their customer satisfaction to compete with other brands.

Secondly, satisfaction is not always well-being, and Gibbs’s arguent is that---the article’s ethical rather than marketing objectives. Just like the case which Gibbs gived in this article, there are lots of market space for sugar saturated food, pornographic and vedio. And the demand can just bring huge profits to the market. But these kind things have a really bad soial influence, especially for the adolescent that are lack of the ability of self-discipline. No doubt that marketers are not exclusively should responsible for this. However, just like Gibbs said, “marketers, like others, ought to seek the enhancement of people’s well-being.” Well-being is a crucial part of customer satisfaction but not an exclusive one. For me, i’m also in favor of Gibbs’s view, professional should aspire. Cuase if the markerters care nothing but the profits, those products that we just mentioned above can really harm their clients and even the global economy, hence finnally it will also harm the marketers themselves.

免费下载Word文档免费下载: reading paper

(共1页)

paper-reading文献阅读方法

paper-reading文献阅读方法_其它_工作范文_实用文档。我个人觉得这篇文章很好的带领初学者阅读文献,分享给大家!How to Read a Paper August 2, 2013 S. Keshav ...

Reading Response Paper

Reading Response Paper_英语学习_外语学习_教育专区。Reading Response Paper By Wang Yipeng During the National holiday, I?ve read the Chapter 2 of Suzzan ...

Reading Paper分主题名单(Consumer Behavior)

Reading Paper分主题名单(Consumer Behavior) - Consumer Behavior(4)(蒋琴 1-4) 1、 Davis, Murray S. (1971), ...

paper-reading[1]

paper-reading[1] - How to Read a Paper August 2, 2013 S. Keshav David R. Cheriton School of Comp...

Reading books online VS reading paper books

Reading books online VS reading paper books - 电子书和纸质书的比较英文版... Reading books online VS reading paper books_英语学习_外语学习_教育专区。电子书...

牛人解读怎样阅读paper 三步骤《How to Read a Paper》...

牛人解读怎样阅读paper 三步骤《How to Read a Paper》 How_to_Read_a_Paper...If you are reading a paper to do a review, you should also read ...

How to read a research paper and write a reading re...

How to read a research paper and write a reading report_计算机硬件及网络_IT/计算机_专业资料。How to read a research paper and write a reading report?...

【配套K12】高中英语 reading paper复习学案 牛津版必修2

【配套K12】高中英语 reading paper复习学案 牛津版必修2 - 小初高试卷教案类 M2 Unit1 Tales of the unexplained Boy missing,...

[推荐学习]高中英语 reading paper复习学案 牛津版必修2

[推荐学习]高中英语 reading paper复习学案 牛津版必修2 - 生活的色彩就是学习 M2 Unit1 Tales of the unexplained Boy missing,...