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商务英语Unit 2 参考答案

Unit 2 Brands

Part I Business V ocabulary

Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.

C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.

A differ

B compete

C differentiate

D compare

B2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.

A energy

B synergy

C coordination

D collaboration D3 The better-known the brand name, the more people want to _______ it _______.

A copy…off

B send…off

C break…off

D rip…off

A4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.

A approach

B method

C way

D mode

B5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.

A image

B awareness

C management

D loyalty

D6 I’m worried about the sales of the range of fragrances we ________________ two years ago.

A sold

B mounted

C impounded

D launched

B7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.

A declare

B claim

C announce

D specify

B8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.

A home

B police

C school

D office

D9 Customers have become less loyal to brands and are more willing to

____________ to lower-priced coffee products.

A trade in

B trade for

C trade up

D trade down

C10 It is ________________ as an exclusive ground coffee for gourmets.

A produced

B made

C promoted

D sold

A11 Thank you for the _____________ order of February 2 for 28,800 raincoats.

A captioned

B captioning

C to caption

D caption

C12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.

A by

B through

C in

D within

D13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.

A in

B at

C by

D to

C14 Each carton is ____________ with a polythene sheet and secured by overall strapping.

A lining

B line

C lined

D to line

B15 In addition, the packing is light ________ weight and therefore easy to handle.

A to

B in

C at

D for

A16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.

A all ready

B already

C all readiness

D readiness

B 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.

A As

B With

C For

D At

A18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.

A against

B for

C by

D through

C19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.

A many

B lot

C much

D fewer

B20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.

A for

B to

C by

D in

Part II Phrase Translation

1 国际品牌

International brand

2 民族品牌

National brand

3 品牌商品

Branded goods

4 品牌管理

Brand management

5 高档品牌

luxury brand

6 经典品牌

Classic brand

7 品牌知名度

Brand awareness

8 品牌形象

Brand image

9 品牌忠实

Brand loyalty

10 品牌延伸

Brand stretching

11 物有所值

V alue for money

12 公司战略

Corporate strategy

13 许可权利

Licensing right

14 时装设计师

Fashion designer

15 快餐公司

Fast food company

16 广告宣传活动

Advertising campaign

17 研磨咖啡

Ground coffee

18 市场份额

Market share

19 消费者调查

Consumer survey

20 细分市场

market Segment

Part III Sentence Translation

1.The aim of the advertising campaign is to enhance brand awareness so that

consumers become more familiar with our coffee products.

广告宣传活动的目的是提高品牌知名度以便于消费者更加熟悉我们的咖啡产品。

2.V olvo’s brand image is that of a well-engineered, upmarket, safe car.

沃尔沃的品牌形象就是一款做工精良，定位高端，安全可靠的汽车。

3. A brand can be a name, a term or a symbol. It is used to differentiate a product

from competitors’ products.

一个品牌可以是一个名字，一个术语或者是一个象征符号。它被用来把一个产品和竞争者的商品区分开。

4.Brands should add value to products. It’s a synergy effect whereby one plus one

equals three.

品牌应该给商品增加价值。它是一加一等于三的协同增效作用。

5.In the past Calvin Klein took a relatively passive approach to the counterfeit

problem.

过去，卡尔万·克莱因对待造假问题采取了一个相对消极的方法。

6.But as sales and brand awareness have risen, Calvin Klein has become an

increasingly popular target for Asian and European counterfeiters.

但是，随着销售和品牌意识的上升，卡尔文克莱成为一个越来越受亚洲和欧洲的造假者喜爱的目标。

7.Customers have become less loyal to brands and are more willing to trade down

to lower-priced coffee products.

消费者变得对品牌不太忠诚了，更愿意转而购买低价的咖啡产品。

8.Y ou’d be amazed at how many people pay $5 for a T-shirt without realizing it’s

counterfeit.

你会很吃惊居然有那么多人花5美元买一件T恤衫而没有意识到它是件假货。

9.Y ou are a self-employed young fashion designer at the start of your career.

你是一个在你的职业生涯起点的青年个体时装设计师。

10.Consumer surveys show that the Caferoma brand no longer convey a feeling of

excitement and enthusiasm, and that it does not give the impression of being up-to-date and contemporary.

消费者调查显示caferoma品牌不再传递一种兴奋，热情的感觉，它不能给人最新的，当代的印象。

Part IV Sentence Translation

1 请报我方100公吨大米的最低价CIF广州，并表明最早交货期。

Please quote us your lowest price CIF Guangzhou for 100 metric tons of rice, stating the earliest date of shipment.

2 我们相信如你方价格有竞争力，我们能向你方大量订购。

We believe that if your price is competitive, we can place a large order with you.

3 若产品质量好，价格与我方市场相符，我们愿意向你方订一大笔货。

If the product is of good quality, and the price is in line with the market at our end, we would place a big order with you.

4 目前，我们对各种葡萄酒感兴趣，如果能通过航空邮寄最近的价目表，我们将非常感激。

At present, we are keenly interested in all kinds of win es and shall be glad if you will kindly send us your latest price list by airmail.

5 按惯例，我们通常从欧洲供应商处得到5%的佣金。

As usual, we usually get a 5% commission from European suppliers.

Part V Letter Translation

敬启者：

5月5日来信收悉，要求我们报中国红茶的成本加运费至悉尼价。兹答复，我方现报500箱中国红茶，每箱60澳元CFR悉尼价，2004年7月装船。付款方式为不可撤即期信用证支付。此报盘以你方5月15日前复到为有效。

请注意我们的报价非常有竞争力，我们建议你方立即接受。

谨上

Dear Sirs:

We have received your letter dated May 5th, requesting us to make an offer for the Chinese Black Tea CIF Sydney. In reply, we are offering you for 500 cases of Chinese Black Tea at AUD 60 per case CIF Sydney for shipment to be made in July 2004. The payment should be made by irrevocable letter of credit at sight. This offer is valid subject to your reply here by

15th May. Please note that our offer is very competitive and we would advise you to accept it without delay.

Yours Sincerely

Part VI Business Writing

● You are the Head of Research for an international car manufacturer. Y ou have to make an urgent trip tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary.

● Write a memo to your secretary:

* telling her who you are going to see and when

* asking her to book flight tickets and accommodation

* telling her what work you would like to do in your absence

● Write 40-50 words.

Memo

To: Secretary

From: Lilly Meng

Head of Research for an international car manufacturer Date: 30th October

Subject: Urgent trip

Please note that I have to make an urgent trip at 9:00am tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary. I think I will stay there for one or two days , please book the full round-trip tickets and call the hotel for accommodations for me. If there is something going on in I my absence, call Peter Keeley for help.

商务英语函电参考答案

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新编商务英语精读1课后习题答案unit6

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商务英语听说试题答案(期末)

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商务英语函电1-9课翻译及答案

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商务英语函电课后答案

Dear Sirs, We obtain your name and address from the internet, and we are writing you in the hope of establishing direct business relations with you. We’re one of the importers of Beddings with years’of experience in this line. At present, we’ll be pleased to get the samples for your bed-sheets. Thank you for your cooperation. Yours sincerely, \\ 2 Dear Sirs, Your company has been introduced to us by FMC Company, Sydney, Australia, who has informend us that you are interested in electric goods . As we have been in this line for years, we are writing you in the hope of establishing business relations with you. In order to give you a rough idea of our products available for export at present, we are sending you under separate cover the latest catalogues. Looking forward to your early reply. Yours faithfully Dear Sirs, We learn from the internet that you are in urgent need of a large quantity of Children’s Sport Shoes. We’re writing you in the hope of entering into long-term business relations with you. We have been handling the export of various kinds of textiles and shoes for many years, and our products are very popular in the American and European markets for their good quality and reasonable prices. We also have kept close connections with the local shoe manufacturers, and can ensure the steady source and quality. In order to give you a rough idea of our products, we are sending you our latest catalogues and price lists for Children’s Sport Shoes for your reference. If you are interested in any of the items, please let us know. We await your early reply. Yours faithfully,

商务英语基础上册Unit one 课后练习参考答案

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商务英语听说(第二版)参考答案unit1-to-test-I--the-keys-of--listening-practice

商务英语听说(第二版)参考答案 unit1-to-test-I--the-keys-o f--listening-practice

Unit1. Welcome and farewell. Part A. intensive listening Phonetics: A B A D C Dictation: 1.Flight AF 463 to Paris is now boarding at Gate number 7. 2.This is the final call for flight No. AZ 963 to Rome. 3.I’d like to make a reservation for a flight to Boston on Nov. 28th. 4.Do you have a single room available tomorrow night? 5.I’m looking forward to our future cooperation. 6.I’ll need an economy ticket with an open return. 7.I’d like to have my laundry by 9 o’clock tomorrow morning. 8.Thank you for all your help during our stay here in China. Part B. Extensive listening Dialogues: B C B B D 1.W: do you have anything particular to declare? M: No. I don’t think so. I haven’t got anything dutiable with me. Q: where does the conversation most probably take place? 2. M: will you attend the Fair in Tianjin in two days? W: No. I’m leaving Tianjin for Shanghai tomorrow morning for a 3-day meeting, and will visit Guangzhou afterwards. Q: where is the man going tomorrow? 3.W: your flight will be departing from Gate 18. the boarding time is 8:45 and your flight leaves at 9:15, have a nice journey! M: thank you very much. Q: what time does the man’s flight depart? 4.M: did you enjoy your flight? W: Not really, I was a little airsick when the plane experienced a few bumps. Q: how does the woman like her flight? 5.W: room reservation, good afternoon. M: I’d like to book a double room for Tuesday next week. Q: what’s the probable relationship between the two speakers? Conversation: Meeting a foreign businessman at the airport Mr. Wang: excuse me, sir, but are you Mr. Stone from New York? Mr. Stone: Yes, I am Michael Stone, the sales manager of ABC Import & Export Company, Ltd. Mr. Wang: I am Wang Qiang from Eastern Electronics Company. I’ve come to meet you, Mr. Stone. Mr. Stone: how are you, Mr. Wang? Thank you for coming to the airport to meet me. Mr. Wang: it’s my pleasure. How many people are there in your party? Mr. Stone: only two. This is Miss White, my assistant. Mr. Wang: nice to meet you, Miss White.

商务英语函电王维平 Chapter 8参考译文及课后答案

Chapter 8 Learning Aims 学完本章，学生应能： 1．识别装船指示和装船通知； 2．熟悉一些模具产品名称； 3．掌握装运方面信件的结构以及相关术语和表达方式； 4．学会案例分析，并撰写与装运相关的信函。 Background Information 在国际贸易中，在装运前，买方通常把他们的装运需求发送给卖方，告知他们包装和标志，运输方式等，此为装运指示。卖方在装运货物后应立即向买方发送装船通知，告知他们装运情况。装船通知通常包含以下内容：（1）预计出发时间；预计到达时间（2）装船货物（3）船名（4）集装箱号（5）铅封号（6）所附单证装运当事人有三方，即货主，承运人和收货人。提单可被看作为货物收据、运输合同证明和物权凭证。 Letter 1

李友

Letter 2 Letter 3 Letter 4

Letter 5 Letter 6

Exercises I．Fill in the following blanks. 1. importance; urgent; advance; co-operation 2. circumstances; compelled; an alternative/alternatives; 3. extended; expired 4. pleasure; informing 5. in duplicate II．Translate the following sentences into Chinese. 1．我们很高兴在此通知，贵方所订的车灯模具已由“魅力”号货轮发出，将于5月15号抵达宁波。 2．我们很奇怪至今尚未收到于8月1号所订的螺钉，我方客户要求予以解释，因为他们急需此批货物。 3．由于交货长期延误，给我们带来不便。我们要求立即发货，否则，我们将不得不按合同规定取消订单。 4．请尽快安排装运我方所订的货物。 5．这艘货船将于7月20号左右驶往上海。 III．Translate the following sentences into English. 1. Upon receipt of the L/C, please effect shipment of the goods booked by us as soon as possible. 2. We are informed by ABC shipping company that S.S. “Beauty” is due to sail from your city to our port on or about 6th this month. 3. We are very much obliged for your kind cooperation. 4. We hope that these goods will reach you in time and turn out to your entire satisfaction. 5. We are in urgent need of the goods and have to request you to ship them without any further delay.

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