文档库 最新最全的文档下载
当前位置:文档库 › 人民邮电版 剑桥bec真题集第四辑 阅读真题TEST 4 解析

人民邮电版 剑桥bec真题集第四辑 阅读真题TEST 4 解析

人民邮电版 剑桥bec真题集第四辑 阅读真题TEST 4 解析
人民邮电版 剑桥bec真题集第四辑 阅读真题TEST 4 解析

人邮第四辑真题TEST 4 READIN G PART 1

1 A cautious approach can be used when calculating what a company is worth.

2 Consider personnel issues so that you have sufficient resources to fulfill your objectives.

3 In order to know if you can make a return on your investment, assess how you can add to the company you are buying.

4 Providing sufficient support for staff during the acquisition process can have a favourable outcome.

5 Take into account your long-term requirements to ensure you have the resources you need.

6 Even after investing some effort in the acquisition, it may still be necessary to withdraw.

7 Terms initially negotiated can be changed after the acquisition.

Mergers and Acquisitions

As Finance Director of plastics manufacturer VKT, Yvonne Maynart has overseen many successful takeovers

A

It is essential to build up a team to handle the acquisition so that your existing business can continue uninterrupted during the deal. It also helps to operate with spare capacity so that you can transfer people during the initial stages. A key person should be driving the acquisition process forward, although one person alone cannot assume responsibility for a large deal. It is clearly vital to do thorough research when identifying potential targets - but do not be afraid to walk away from a deal if you become aware of serious difficulties with a company you are targeting.

B

To decide on the value of any target business, you must first determine what contribution your acquisition can make to it. For example, you may be able to increase revenue through a more focused management team, or improve margins through greater purchasing power and lower costs. At VKT, we base our valuations on conservative assumptions- we also add in the risk element. This approach may be best, and it's worth remembering that with listed companies, shareholders tend to have higher risk/reward expectations.

C

Developing relationships with finance providers is a key part of the finance director's role. It is important to draw up a good business plan to ensure backing from lenders in the early stages of the acquisition. Your loan application needs to be supported by detailed profit and cashflow projections. Make sure you factor in sufficient finance to let the business develop over time, and allow for reinvestment. Here at VKT, we usually finance acquisitions with bank debt in the form of a 364-day loan, which can then be refinanced at a lower interest rate later.

D

If an acquisition is large, it can take years for companies to integrate. At VICT, we monitor all acquisitions closely for at least two years, and the most important lesson I've learned is that a deal is only good if it is beneficial for both vendor and acquirer. Change causes confusion, so it needs to be handled carefully. In order to protect profits and grow the business, you need to minimise the impact of change and help the people affected feel comfortable about it. When this is done properly, it can really boost morale.

这篇文章是关于收购的一些建议。一位专家针对收购可能出现的情况给出了自己的看法。A 段是说要专门建立一个团队来处理收购事宜,要有一个关键的人来推动收购的进行。同时还要对潜在的目标进行深入研究,如果发现了问题便及时抽身。B段是讲要想评估目标收购企业的价值,首先得决定你的收购能为它做出什么样的贡献。可以通过一个更加专注的管理团队来提高收益,也可以通过提高购买力和降低成本来改进利润。C段讲的是要和资金提供方建立良好的关系,并谈到了资金借贷方面的一些情况。D段是讲收购进行后的一些影响。对于出现的相关变化,要妥善处理。处理的好的话会提高士气。

第一题,当计算一个公司的价值时可以采用谨慎的方法。B段是和评估企业价值相关的内容,所以答案在B段中找。是原文的这么一句:we base our valuations on conservative assumptions。我们的价值评估是建立在保守的假设基础之上的。这里的conservative对应于cautious,base our valuations也就是计算公司的价值。

第二题,考虑人员问题(personnel issues)使得你有足够的资源来达成目标。A段是讲收购中的人员问题的,但答案不是那么明显。主要是要理解A段开头的两句话:It is essential to build up a team to handle the acquisition so that your existing business can continue uninterrupted during the deal. It also helps to operate with spare capacity so that you can transfer people during the initial stages。有必要建立一个团队来处理收购使得在交易期间现行的商业可以不间断的继续。它也帮助处理闲置生产能力于是你可以在初始阶段转移人员。说到底,这句话的意思就是要合理的安排人员,从而充分利用资源来实现目标。这题需要深入理解。

第三题,要想知道你能从投资上获得多少回报,评估你能给购买的公司增加什么。这一题答案很明显,B段的第一句话:To decide on the value of any target business, you must first determine what contribution your acquisition can make to it.同样的意思。

第四题,在收购过程中对员工提供足够的支持可以产生良好的结果。这题答案也稍显隐晦,

答案是D段的后面几句:help the people affected feel comfortable about it. When this is done properly, it can really boost morale.帮助受影响的人感觉到舒服一些。当这些被妥善处理了,可以真正提升士气。

第五题,将长期的需要考虑在内以确保你得到所需要的资源。答案是C段的这么一句:Make sure you factor in sufficient finance to let the business develop over time, and allow for reinvestment.确保你将企业长时间发展所需要的充足的资金也纳入在内,并且允许再投资。这里的take into account对应于factor in,develop over time对应于long-time requirement。

第六题,即便是在对收购投入了大量的努力之后,也仍然可能有必要退出。答案是A段的最后一句:do not be afraid to walk away from a deal if you become aware of serious difficulties with a company you are targeting。如果你清楚了目标公司的严重困难,不要害怕从这桩交易上走开。这里的walk away from对应于withdraw。

第七题,原本协商好的条款在收购后可以改变。答案也有些隐晦,是C段的最后一句:we usually finance acquisitions with bank debt in the form of a 364-day loan, which can then be refinanced at a lower interest rate later.我们通常使用364天银行贷款利率来提供贷款,日后的再贷款可以用一个更低的利率。意思是一样的,但是需要适当理解才能做答。

疑似生词:

Spare capacity:When a business is operating at less than 100% capacity, it is said to have “spare capacity”。闲置生产能力。

(相关知识扩展阅读:https://www.wendangku.net/doc/9d7321430.html,/blog/index.ph ... and-does-it-matter/)

Listed companies:a listed company is one whose shares may be bought and sold on a stock exchange.

上市公司。

e.g: Our shares are now listed and traded on the Toronto Stock Exchange.

Factor in:将….纳入、列入重要因素。

Withdraw(这词用法多,让人混淆,把常用的列出来):

1、to take money out of a bank account, etc

e.g: You can use the card to withdraw money from cashpoints all over the world.

2、to stop giving or offering sth to sb

e.g: The drug was withdrawn from sale after a number of people suffered serious side effects.

3、to stop taking part in an activity or being a member of an organization

e.g: There have been calls for Britain to withdraw from the EU.

4、to say that you no longer believe that sth you previously said is true

e.g: The newspaper withdrew the allegations the next day.

Part2

When two brands are better than one

Elena Alvarez takes a look at the effectiveness of marketing partnerships

In the corporate world, rivalry is more common than co-operation. But increasingly; companies have been setting aside their differences; the new idea is that two brand names are better than one. Sharing databases, strategies and communication systems can be the most effective means of attracting customers. (G )This partnership will give it access to the utility company's database of thousands of corporate clients, who will be offered special deals on all its products.

The philosophy behind such joint ventures is simple. In economically challenging times, marketing partnerships provide a cost-effective method of increasing brand awareness and sales. As one expert in the field puts it, 'Clever marketing partnerships allow brands to target the right people, cutting down the above-the-line spend.' (8) .....E....... It is better to simplify the

process and give them one focal point.

Recent research has indicated that marketing partnerships can be up to 27 per cent more productive than single company campaigns.(9) .......B..... In particular, it is ideal for bringing instant branding to companies that lack immediate consumer appeal.

One well-established UK phone manufacturer, ITB, was quick to realise this, and formed an alliance with 7a/fc a leading women's magazine. The phone company has benefited from the strong branding of the magazine, which has its customer base among professional women in their early 20s. (10) ....D........ This combined approach also offered ITB a quick route into image enhancement, and this is true of many other marketing partnership deals. To give another illustration, it is no coincidence that some well-known cartoon characters are currently enhancing the image of Nasco household cleaning products.(11).....F.......And, of course, this strategy should also guarantee that consumers' children insist on these products rather than rival brands.

However, while association with a powerful brand can give a significant boost to sales, being connected to a devalued brand can have a negative result. The problems of one brand inevitably

impact on the other in a partnership.(12).....A.......A company may take years to recover from this sort of bad publicity. Indeed, there are numerous examples of disastrous marketing alliances. In such cases, not enough thought has been given to the partnership and the reasons behind it, and it has brought little value to either the customer or the companies involved.

A In such circumstances,the effects are frequently major and can be long-lasting.

B Some experts therefore predict that this style of marketing will take up an increasingly large proportion of many companies' total marketing budgets.

C Successful marketing partnerships can consequently bring a financial advantage even to small and struggling companies such as these.

D In return, its partner enjoys a broader distribution platform from which to promote its brand.

E With only a finite number of consumers in any target market, there is no need to overwhelm prospects with competing messages from different organisations.

F These are fairly standard items, but clearly the company hopes to transform them by broadening the associations consumers have with the brand.

G For example, Profit Plus, a large UK financial services company, has recently joined forces with a leading supplier of electricity.

这篇文章名为《When two brands are better than one》,两个品牌强于一个,讲的是市场合作(marketing partnership)的好处。第一段总论这种合作的好处,可以共享数据、策略和交流系统。第二、三段接着说市场合作的优势,好的市场合作可以使品牌对准正确的目标人群,同时提高生产效率。第四段是列举实例来说明这种合作是怎样有利于双方的,第五段讲的是与一个贬值的品牌合作的后果。

第八题。第二段前面说市场合作提供了一种提高品牌知名度和销售的有成本效益的方法。然后一个专家指出市场合作可以使品牌对准目标人群,并削减线上支出。第八空的后面说使过程简化会比较好。整个这一段都是在讲市场合作的好处,从内容上看,E是最适合填入第八空的。但E选项的内容需要重点理解:任何一个目标市场上都只有有限的消费者,没有必要通过从不同的机构竞争信息的方式来赢得潜在客户。E的说法是从反面来证明市场合作的优势和必要性。prospects在这里是潜在客户的意思。

这题可以辅助以排除法来做。题目给定的几个选项,很多都有代词、短语等等,用在这里衔接不上。比如A的in such circumstances,B的therefore,C的such as these,D的in return,F的these。如果要选择这些选项,上下文一定会有相应的提示。

第九题。前面介绍说市场合作比单个公司单打独斗的效率提高了27%。B选项无论是内容还是连词therefore都能用在这里:一些专家因此推测这种市场类型在很多公司总的市场预算中占据的比重将逐渐增加。不选A,因为前面并没有与the effects相关的内容。C不选,

上文没有提到companies such as these,D的in return和F的these也不匹配。

第十题。这一段是以两个公司的市场合作为例来做进一步说明的,一个手机生产商和一个女性杂志的合作。第十空前面说手机公司从杂志的强烈品牌中获益。这一空的后面有一个this combined approach,从内容上看,第十空应该说相应的杂志是如何从手机公司身上获益。D选项的内容完全吻合,词组in return可以算是一个答案信号:作为回报,它的合作者拥有了一个更宽广的分发平台,并从中提高了品牌的知名度。

第十一题。这一空前面是列举的另一个例子,一些知名的卡通形象正在加强Nasco家用清洁产品的形象。也就是说家用清洁产品公司正在和卡通公司合作。这一空的后面也是讲的这种策略有什么好处。所以这一空应该填入两个公司的合作的原因、好处等等。F的内容吻合:这些都是相当标准化的产品,但是很明显公司是想通过加大消费者和品牌之间的联系来进行一些改变。These are fairly standard items,说的是这些家用清洁产品。

第十二题。最后一段讲的是和一个贬值的品牌合作所带来的影响。前面说不可避免的会影响到(inevitably impact on the other),空格后面有一个may take many years to recover,所以应该选A,A的the effects正好对应于前面的impact:在这种情况下,这些影响通常很大并且会持续很久。

最后强调下prospect

在商务英语里,这个词有自己特定的含义:潜在客户。

a person, company, etc. who is a possible customer

e.g:We follow up the most likely prospects first.

人邮第四辑真题TEST 4 READING PART 3

Speaking Your Customers' Language

Modern international trading practices are highlighting the growing importance of language training

Modern-day business really does transcend national barriers.Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which is crucial to a company's success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.

Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards. These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.

The value of effective communication is not to be underestimated. New technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.

The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes to training of any kind. Often, an urgent requirement has to be identified before training is authorised. Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes are effective only if they are relevant to a company's broader, long-term needs. They should be regarded as an investment rather than a

cost.

Changes in expectations and attitudes are certain to continue for companies that trade globally. Although such companies are not yet faced with their international partners and clients demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fas t. If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.

13 According to the first paragraph, improved communications have enabled companies to

A offer a wider variety of products and services.

B expand beyond their domestic markets.

C perform better than their international competitors.

D open more manufacturing facilities abroad.

14 Some companies have succeeded at an international level even though they have

A produced inferior goods.

B failed to adapt products for local markets.

C ignored the standards set by their competitors.

D reduced the standard of the service they offer.

15 Approaches to doing business vary between countries because of

A local economic considerations.

B the existence of cultural differences.

C strong wishes to remain independent.

D regulations about business practices.

16 The writer thinks that the use of modern technology will

A speed up the process of language interpretation.

B never replace the need for face-to-face interaction.

C help solve the problems involved in maintaining strong teams.

D not lead to greater communication between companies and clients.

17 A common weakness of training courses is that they

A are developed by the wrong team.

B do not give good value for money.

C are provided only if there is an immediate need.

D do not deal with a company's specific requirements.

18 Why should companies do business in the language of the countries they are operating in?

A to prevent other companies taking their business

B to help them find new international partners

C to meet clients' current expectations

D to become more aware of their competitors' activities

《Speaking Your Customers' Language》,说客户的语言。这篇文章强调了开发海外市场时说当地语言的重要性,层次清楚,答案也很明确。

13题,问根据第一段,改善的沟通能力可以使公司怎么样。答案是第一段的第二句话:Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale.感谢精密的IT和沟通系统,企业现在可以在一个真正的全球规模上开发它们的产品的市场。Globe是个关键的暗示,可以联想到海外市场。13题的B选项符合这个意思:在国内市场以外的地方扩张。A和C都没有提到,D不对,只说了可以在海外扩张,没有提到开更多的生产设备。

14题,说一些公司可以在国际水平上成功,即便是它们怎么样了。答案在第一段的最后几句:This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.这种新的哲学导致很多公司获得了海外的成功,它们当中的一些甚至提供了一些较差质量的产品。这里新的哲学是指前面提到的在特定市场上服务伴随产品才是至关重要的。答案A跟这一句的信息相吻合:成产次品。这里的inferior goods也就是原文的products of a lesser quality。

15题,问在不同国家做生意的方法不同的原因是什么。答案是第二段开头一段话:Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards.世界各地有着极端不同的期望、过程和标准。后面又提到了一句“You will also need to reconcile any national biases you have with the d iverse ways of doing business that exist around the globe.” 你需要用不同的做生意的方式来与民族偏见和解。这一段整体讲的就是要克服沟通上的障碍,理解了内容不难作答,选B,原因是文化差异的存在。

16题,问作者认为现代技术的使用会怎么样。这题可能会选A,事实上这一题需要理解第三段的意思,答案不是某句话能简单概括的。前面介绍说新技术,比如视频会议和电子邮件,会使沟通过程更简单。并且语言翻译软件(language interpretation software)会帮助解决一些国际沟通问题。后面一个BUT,才真正揭示了答案,说在沟通过程中人的作用是至关重要的。“It is essential for managers to meet regularly with staff, customers and partners”,经理们定期会见员工、客户和合作伙伴是很有必要的,从这一句可以看出作者的真正态度,是B选项所说的“现代技术永远也无法替代面对面互动的需要”。不选A,是因为

BUT后面才算是作者的根本观点,而且A的speed up并不能算是很准确。

17题,问培训课程的一个常见弱点是什么。答案在第四段:Often, an urgent requirement has to be identified before training is authorised.确认有迫切的需要时培训才会被批准。从这一段后面的文字可以看出,作者认为很多公司的培训有些急功近利,可培训只有在和公司的长远需要相关时才是有效的。所以选C,作者认为缺点是只有马上需要时才会提供培训。这里的immediate need也就是前面说的urgent requirement。

18题,问为什么公司需要用他们工作所在国家的语言来做生意。答案在最后一段,也很明显:demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast.。客户要求他们使用母语,这些公司也意识到海外竞争逐渐激烈。还有最后一句:If not, someone else will.如果他们不说当地的语言,其他人会说的。意思就是如果你不使用当地的语言做生意,其他人会取而代之的。A选项完全符合这个意思:防止其他公司占领了他们的业务。

Part4

Another successful year

The UK-based agricultural and garden equipment group PLT has had another successful year and is looking forward to the future with confidence. The group, which also has distribution and fuel (19),has enjoyed record profits for the fifth year in a (20) . Pre-tax profits for the year (21) March 31 rose by 24 per cent to £4.2 million.

Total group sales (22) by five per cent to £155 million, with the agricultural business delivering yet another record (23), despite the somewhat difficult trading (24) in the industry. Sales in the garden equipment (25) were slow in the early months of the year, but increased dramatically in the final quarter.

Chairman Suresh Kumar said, ‘It is my (26) that we have continued to grow by (27) our customers well. I am delighted to (28) the continued development of our customer (29) and I would like to thank all our customers for their (30).As well as an

increase in customers,our staff numbers also continue to grow. During the year, we have taken(31)58 new employees, so that our total workforce now numbers in excess of 700. All of the staff deserve my praise for their dedication and continued efforts in (32) these excellent results.’

The group has proposed a final (33) of 9.4p per share, bringing the total to 13p for the year.

19 A commitments B interests C responsibilities D benefits

20 A row B series C line D sequence

21 A completing B closing C finalising D ending

22 A extended B lifted C expanded D climbed

23 A display B production C performance D demonstration

24 A conditions B features C states D aspects

25 A part B division C component D side

26 A certainty B thought C belief D idea

27 A caring B dealing C providing D treating

28 A inform B notify C comment D report

29 A source B base C foundation D origin

30 A support B favour C assistance D service

31 A up B back C on D over

32 A winning B gaining C achieving D earning

33 A dividend B recompense C return D interest

这是一篇总结性的文章,讲述了一个公司一年的业绩状况,形势喜人。

19题,这个公司的主营业务是agricultural and garden equipment,同时又表现出了对distribution and fuel的业务兴趣。

20题,很显然意思是连续五年利润创记录,in a row是固定短语,连续几次的,连续不断的;in a line是成一排。

21题,年税前收益截至3月31日增长了24%,达到了420万英镑。the year ending March 31,表示以3月31日结束

22题,意思很明显,销售增长了5%。climb有一种用法是指数量或水平的增长(to increase in number, amount, or level)。例句:The temperature has climbed steadily since this morning.(传送门:https://www.wendangku.net/doc/9d7321430.html,/dictionary/climb_1)

23和24题,虽然整个行业的贸易状况很困难,但是agricultural business创造了另一个创纪录的表现。

25题,garden equipment division 园林设备部。截至目前所做的解析,这个division已经是第二次在完形填空里出现了。

26和27题,It is my belief that 我相信。我相信是因为好好对待了客户所以我们才会持续增长。

28题,很高兴报告客户基数的持续增长。从意思上看可以排除C,A和B都是比较正式的通知,选D,报告。

29题,customer base客户基数,这也已经是第二次考到了。

30题,典型的客套话,感谢客户的支持。

31题,新增了58位新员工。take up占据,拿起,继续,开始从事等等;take back拿回,收回;take on一般做呈现讲,有雇佣的意思(朗文:to start to employ someone),例句:We're taking on 50 new staff this year.(传送门:https://www.wendangku.net/doc/9d7321430.html,/dictionary/take_1);take over接管。

32题,付出了持续不断的努力实现了这些结果。achieve是最地道的。

33题,只需要理解dividend的意思就行了,因为后面有share(股份),dividend是红利。recompense是给….以补偿。

先从文章的内容来理解的话,23这个空说的是agricultural business的业绩好,表现好,用performance是很完美合适的

具体说这个demonstration,的确有“示范”的意思,但在英英词典是这么解释的:

“an act of explaining and showing how to do something or how something works”,中文做“演示”讲

所以用在这里是不合适的,并没有进行业绩演示

你理解的“示范”,应该是那种带有榜样性质的示范。单看中文意思很容易混淆

人邮第四辑真题TEST 4 READIN G PART 5

The Myth of the Paperless Office

0 The concept of a paperless office grew with the advance of technology. It was

00 widely been claimed that as email became commonplace, people would stop

34 writing memos, keeping bulky files and bringing piles of paper to the meetings.

35 But the reality has in fact been quite the reverse, and paper, having already

36 survived five thousand years of technological change, and has proved remarkably

37 resilient. Worldwide, the amount of paper used for each year continues to

38 rise up, although statistics now show a slight reduction in the amount

39 it consumed in the UK. So, has technology failed in its aim to end the use of

40 paper? Max Bray, a business lecturer, thinks office workers still distrust computers.

41 ‘Technology is unreliable in most of people's eyes,’ he says. 'If you are sent an

42 important email, you are likely to print it, because there is always the

43 fear that it might have get delet ed.’ In contrast, Paul Blunt, a marketing

44 manager for desktop products, who says there has been significant progress in

45 automating a wide range of tasks, even though the transition between has been more of an evolution than a revolution.

《The Myth of the Paperless Office》,无纸化办公室神话。讲的是新技术对现代办公的影响。

34题,meeting在这里不是特殊指代,只是叙述的一般情况。不需要使用定冠词the。

35题,正确的

36题,和上面的部分联系起来作为一个整体来考虑。paper, having already survived five

thousand years of technological change, and has proved remarkably resilient.中间的部分是插入语,可以不考虑,所以完整的应该是paper has proved remarkably resilient。主谓宾非常齐全,and是多余的。resilient是适应力强的,有弹力的。

37题,used在这里是后置定语,修饰前面的paper,意思是每年使用的纸的总数,不需要for。

38题,持续增长,用rise,rise up是起义的意思。

39题,the amount consumed in the UK,consumed也是后置定语,表示英国的消费总量。it 多余。

40题,正确的

41题,in most people’s eyes在大多数人的眼里,of多余。

42题,正确的

43题,might have done表示可能已经做了某事,而这里的意思是指电子邮件等可能会被删除,不用have,去掉。

44题,Paul Blunt, a marketing manager for desktop products, who says there has been significant progress。中间的部分是插入成分,不予考虑。完整的是Paul Blunt (who) says there has been significant progress.主语是人,谓语是says,后面是宾语,成分齐全,who是多余的。

45题,the transition between has been more of an evolution than a revolution.依然是一个完整的句子,成分齐全,transition是主语,has been是谓语,between是多余的。

剑桥BEC真题集 第三辑 高级Test 1

Test 1 READING 1 hour PART ONE Questions 1-8 ●Look at the statements below and at the five extracts on the opposite page from an article giving advice to people setting up a business. ●Which extract (A, B, C, D or E) does each statement (1-8) refer to? ●For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet. ●You will need to use some of these letters more than once. ●There is an example at the begining, (0). 1 2 A company which is expanding today may not always continue to do so. 3The distribution of equity among the founders can affect the smooth runhing of the business. 4Your function in the organisation is different from that of the other managers. 5Your method of running the business will have to be modified as your company develops. 6Your business may evolve into a form that you are not satisfied with. 7Delay offering employees a financial stake in the company. 8 You need to identify your personal strengths and weaknesses. A

剑桥雅思口语真题解析

剑桥雅思口语真题解析 Part 1: 1.1姓名 1. What’s your full name? 2. Can I have your name, please? 3. Are there any special meanings of your name? 4. Do you like your name? Why? 5. Do Chinese people like changing their names? 6. What kind of people in China like changing their names? 7. Is there any rule for Chinese people giving names to their children? 1.2故乡 My hometown is Guangzhou. It is the capital of Guangdong province in the southwest of China. It is a large industrial city. It is close to Hong Kong so a lot of the industries involve trade and retail. It is also a finance area. The people in Guangzhou are very genial and helpful, also are very easy to get around. If you lose your way and ask someone, he will give you the direction immediately, he can also give you a hand if you are in trouble. By the year 2011, it is believed that my hometown Guangzhou has become the economic center of China. 2. Where is it located? 3. How about the climate in your hometown? Which season do you like? In my hometown Guangzhou, the four seasons are not evident, which only has spring and summer. It is too hot in the summer and it is also humid in the winter. I like summer better, for we will go swimming and start our outdoor activities in the summer, it gives us pretty environment, which full of various kinds of colors. Another reason is that it is suitable for traveling around. 4. How about the people in your hometown? The people in my hometown Guangzhou are very genial and helpful, also are very easy to get around. People will always give you a hand with things. If you lose your way and ask someone, he will give you the direction immediately, he can also give you a hand if you are in trouble. 5. What do most people do in your hometown? 6. Oh yes. Even though Guangzhou is very modern, it has some interesting temples and streets. There is one called the Temple of Six Banyan Trees and it was built about 1500 years ago. There is also a famous cultural and commercial street in Guangzhou called Beijing Road. In this street, you can not only see a historic exhibition about different years roadbed, which has more than thousand histories, but also has many business shops sale almost all kinds of things. Besides, you can taste traditional snacks and refreshments or experience temples with /unusual special architectural style nearby. Anyway, it is an interesting place so worth to visit! 7. How about the style of the building in your hometown? 8. What is one of the greatest changes having taken place over the years? 9. What problems still exist in your hometown? 10. How to improve the situation in your hometown? 11. Where is Chinese population mainly distributed? 12. What changes have occurred in people’s dwelling? 1.3学习 1. Are you an employee or a student? (Are you working or studying?) 2. What is your major?

史上最全剑桥商务英语BEC考试资料下载

史上最全剑桥商务英语BEC考试资料下载 史上最全剑桥商务英语BEC考试资料下载2010-02-11 09:17 |(分类:-BEC & BULATS) 2009最新BEC考试资料汇总(包含08年以前资料) 注意:论坛要下注册一下,才能下载资料 人邮版bec真题第3辑_高级 人邮版bec真题集第2辑_高级. 求-BEC高级-人邮版“模拟试题册”听力 人邮版bec中级真题第三辑 人邮版bec中级真题第二辑 剑桥BEC真题第三辑(初级)听力--人邮版 人邮版BEC高级真题(第二辑)听力MP3 人邮版BEC高级真题(第三辑)听力MP3 BEC教材 新编剑桥商务英语初级【学生用书?教师用书?同步辅导】三册全集 新编剑桥商务英语同步辅导高级 新编剑桥商务英语学生用书高级2版.rar 新编剑桥商务英语教师用书高级2版 新编剑桥商务英语学生用书中级:2版 新编剑桥商务英语同步辅导(经科版)中级.pdf 新编剑桥商务英语教师用书初级.pdf 新编剑桥商务英语初级mp3(华夏版) 新编剑桥商务英语(高级)-学生用书-经济科学出版社mp3全集(下) 《新编剑桥商务英语中级学生用书》(BEC2)经济科学出版社[MP3] 新编剑桥商务英语(高级)-学生用书-经济科学出版社mp3全集(上) 新编剑桥商务英语(中级)-学生用书-经济科学出版社 新编剑桥商务英语自测练习与解答

初级 BEC初级精华(MP3+视频+讲义) NO-BOOK口语初级版(含文本) 剑桥商务英语证书(BEC)30天突破mp3--初级 按课程自己汇总的BEC初级、中级词汇 [下载]新编剑桥商务英语初级【学生用书?教师用书?同步辅导】三册全集石化出版社BEC初级习题集MP3[60M] [下载]新编剑桥商务英语教师用书初级.pdf [下载]新编剑桥商务英语初级mp3(华夏版) [下载]剑桥商务英语证书初级试题及听力MP3集萃[更新] [商务英语BEC][初级写作]新东方-初级商务英语flash-写作-刘军 [商务英语BEC][初级口语]新东方-初级商务英语flash-口语-李淼 [商务英语BEC][口语]初级商务英语口语讲义 BEC初级 BEC初级1998-1999真题.doc 考生必看:商务英语BEC初级模拟试题大汇总.doc 中级 BEC中级技巧试题词汇一本通 BEC中级短文听力训练技巧 人邮版bec中级真题第三辑 人邮版bec中级真题第二辑 BEC中级词汇与MBA联考英语词汇 BEC中级商务英语真题下载 人邮版bec中级真题第二辑 BEC中级技巧试题词汇一本通 BEC中级模拟试题3套附答案和其他中级资料 初级商务英语口语(BEC中级) BEC中级2008考试核心词汇(精彩例句版) [下载]2008BEC中级口语讲座课件(网络完全版) BEC中级阅读全真 独家发布:《BEC中级技巧试题词汇一本通》全套MP3(B已修复) [下载]新东方bec中级写作flash课件 [下载]BEC中级大礼包【口语听力阅读写作】 bec中级阅读_新东方耿耿 bec中级写作_新东方孙能武 bec中级听力_新东方高媛媛 [下载]BEC中级口语新东方谢娇岳

剑桥商务英语BEC中级阅读真题(一)

剑桥商务英语BEC中级阅读真题(一) PART ONE Questions 1-7 Look at the sentences below and the job advertisements on the opposite page. Which job does each sentence 1-7 refer to? For each sentence, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of these letters more than once. 1 You will be responsible for the operation of a computer system. 2 You must be able to forecast what people will want to wear. 3 You will be able to work with people from many different countries and backgrounds. 4 You will have a qualification which covers two subject areas. 5 It is necessary to have worked in this sector before. 6 You will need to keep in contact with the headquarters of the organization. 7 The advertisement emphasises the need to have a suitable approach to important people. A BUSINESS MANAGER You will be responsible for our global business within specific countries and will have a good understanding of international distribution, possibly based on previous experience, plus the ability to work in markets that are highly varied in their culture. You will be fluent in a second language, be willing to travel extensively, and preferably have a degree. B

剑桥商务英语初级考试试题及答案解析(二十)

模考吧网提供最优质的模拟试题,最全的历年真题,最精准的预测押题! 剑桥商务英语初级考试试题及答案解析(二十) 一、READING (PART ONE )(本大题5小题.每题1.0分,共5.0分。 ● Look at the questions 1--5. ● In each question, which sentence is correct? ● For each question, mark one letter (A, B or C) on your Answer Sheet. ) 第1题 Our highly trained unemployment insurance specialists are available 9:00-20:00 Monday to Friday & 10:00-18:00 Saturday. Online quotes available 24/7. A. The information about prices can be found on the Internet anytime. B. You could consult the professionals of the company on Sundays. C. You will be offered some training by the company if you are out of work. 【正确答案】:A 【本题分数】:1.0分 【答案解析】 “可以在网上随时找到关于价格的信息。” 从原文第一句可知,星期日是不接受咨询的,所以B 项应排除。C 项文中未提及,虽然“train”一词出现了,但“You will be offered some training…”(将给你提供培训……)中的training 与在“Our highly trained unemployment insurance specialists…”(我们训练有素的失业保险专员……)中的trained 意思完全不同,后者是“受过训练的”。从原文第二句“Online quotes available 24/7.”(7天,每天24小时都可以在网上找到报价。)可知A 项正确。 第2题 MRK Consulting Ltd has been operating in the global market since 1988. We have successfully placed hundreds of IT & Banking professionals in leading companies in the Finance, Banking and IT industries. A. MRK is a leading company in Finance and IT Industries. B. There are many IT and Banking talents working with MRK. C. MRK has helped many people found good jobs. 【正确答案】:C 【本题分数】:1.0分 【答案解析】 “MRK 已经帮助很多人找到了好工作。” 从公司的名称“MRK Consulting Ltd”(MRK 咨询公司)可以排除选项A 。从文中第二句中的“…placed hundreds of IT & Banking professionals in leading companies”可知MRK

剑桥BEC真题集第四辑(中级)口语修正版答案

剑桥BEC真题集第四辑(中级)口语修正版答案 What is important when Planning a presentation? ●Audience ●Equipment needed Firstly,You need to know who is going to be the target audience. Whether the audience know anything about the topic of your presentation, What they are interested in, and Why they come to your presentation. Once you have found out something about the target audience, you need to keep in mind their interests and needs so as to make your presentation interesting and meaningful for the target audience. Secondly, you need to decide what kind of equipment will be needed for the presentation, e.g. over-head projector; clear transparencies; computer; microphone, acoustic for the venue where the presentation will take place. Also,You need to make sure that the equipment needed will be available on the day when the presentation will take place. what’s more, you need to check that all the equipment is in good condition and works well. What is important when selecting an interpreter for a meeting with foreign clients ●Experience ●Reliability Firstly, you need to select an interpreter who is experienced in interpreting for such meetings, the interpreter should have a wide knowledge about business management and familiar with the special terms and jargons for commercial negotiations, finance, law, etc. in addition, a background knowledge about the target country is also important too. Secondly, the interpreter for a meeting with foreign clients should be reliable in the following aspects: being punctual for the meetings,keeping information learned at the meetings confidential and interpreting accurately what is being discussed What is important when introducing a new product range onto the market ●Timing ●advance publicity Firstly ,the introduction should be made at an appropriate time, i.e. when the market is matured for having this new product range, in other words, there will be prospective customers to buy the products. If there are any competitors who are planning to introduce similar products onto the market, then it is necessary that the introduction should be made ahead of their introduction so as to grab as much market share as possible. Secondly, advance publicity is important in that it will pave the way for the introduction, i.e. to make it known to the general public. There are different ways to implement advance publicity. -- to have a news conference to declare the introduction --to advertise on TV/radio, in newspaper/magazines --to deliver samples of the new product (delivery can be made in the streets, in

剑桥商务英语中级第二辑真题阅读精讲 TEST 2

TEST2 PART 1 这篇文章讲的是倾听(listening)的重要性。一个好的管理者必然是一个好的倾听者,所以要讲究倾听的艺术。 第一题,有时坚持进一步的解释是很有必要的。答案是B段的这么一句:It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong它可能意味着为了进一步的信息和说明去询问说话的人——问总比不顾情况的继续并且把事情办错的好。这里的additional information对应于further explanation. 第二题,不能在别人还在说的时候就开始关注自己的回应。答案是C段的第一句:The most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished。我们最常见的坏习惯就是在讲话者远还没结束的时候就开始思考我们将对这个话题说些什么。这里的before the other speaker has finished就是others are still speaking,focus on your response 就是start thinking of what we are going to say about the subject。 第三题,人们不愿意承认自己没有听好。答案是A段的第一句:Too often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough。我们经常指责别人没有好好听,假装我们自己是无可指责的,其实在我们心里知道,很多我们所犯的错误都是由于听的不够仔细。这句的意思就是说我们心里知道什么原因,但是口头上喜欢指责别人。也就是第三题题干说的不愿意承认。 第四题,从说话者的视角去考虑问题是有好处的。答案是D段的这么一句:Equally importantly you should put yourself in the other person's place, both intellectually and emotionally。同样重要的是你必须把自己置于别人的位置上,既是智力上的也是情感上的。这里的put yourself in other person’s plac e就是seeing things from the speaker’s perspective。

2015年BEC剑桥商务英语考试真题及模拟题15套-打印版

2015年下半年商务英语中级备考模拟试题(1) Ⅰ.Listening: 20%(听力,20分) Section A Directions: Listen carefully and fill in the blanks with the words or phrases you?ve heard. The terms of payment are an important part of the business . From the seller?s point of view, the best terms would be full payment at the time of sale, while the buyers would have the goods before making payment. Importers and exporters are each other by thousands of miles. This adds to the difficulties of coming to an on how payment should be made. Section B Directions: Listen to the tape and translate the sentences into Chinese. 1. 2 3 4 5 . Section C Directions: In this part, you will hear 5 short conversations between two speakers. At the end of each conversation, there will be a question about what was said. After you hear a conversation and question about it, read the four answers on your paper and decide which is the correct answer to the question you have heard. ( )1.A. He wants a piece of each type. B. He can?t tear either piec e of the cloth. C. The pieces of cloth are made by a secret process. D. The pieces of cloth seem identical to him. ( )2.A. The woman is unwilling to discuss the plan. B. The man suggests that the woman make a new plan. C. The man and the woman have already prepared their plan. D. The man and the woman don?t know how to prepare a plan. ( )3.A. Choose any one. B. Don?t do anything. C. Make better use of his time. D. Fill out the pink form first. ( )4.A. Invite the man to visit her house. B. Talk to her secretary on the phone. C. Meet her secretary first. D. Go to meet Ms. Lin immediately ( )5.A. He has been told to call back. B. He is talking on the phone. C. He is not in at the moment. D. He is going out this afternoon. II.Reading & Comprehension: 40%(阅读与理解, 40分) Section A Directions: There are ten incomplete sentences in this section. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then write down the right answer in the brackets for each sentence. This section totals 10 points, one point for each sentence. ( )1.We can supply all the bicycles you required ____________ stock and are arranging shipment by M.V. Mermaid. A. for B. from C. to D. against ( )2.We would like to remind you that the __________ L/C must reach us before March 10 so that we can make shipment in good time. A. covering B. cover C. covered D. being covered ( )3.We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order. A. asked B. to ask C. being asked D. asking ( )4.In our letter of May 5, we made __________ clear that shipment is to be effected in June. A. you B. them C. that D. it ( )5.We always deal _______________ payment by sight L/C. A. with B. in C. at D. on ( )6.This offer is _____________ to your reply reaching us before the 20th of February. A. subjecting B. subject C. subjected D to subject ( )7.____________ we are appreciating the good quality of your black tea, we regret that your price appears to be on the high side. A. While B. When C. However D. Therefore ( )8.We hereby authorize you to ___________ on us at 60 days after sight to the extent of USD20,000.00. A. open B. establish C. draw D. build ( )9.If parties to a contract desire to settle disputes, an arbitration clause is usually made in the contract well before a dispute _____________ . A. rises B. arises C. look D. appear ( )10.Some customers requested us to _____________ our price because they considered it too high. A. put down B. get down C. take down D. bring down Section B Directions: There are ten blanks in the following letter. You are required to choose the best one from the given four choices marked A, B, C, and D. Then write down the correct answer in the brackets. This section totals 10 points, one point for each blank. Dear Mr. Bush Thank you for your 1 of January 5 for our Beauty Brand Blouses. We are now exporting 2 of various brands, among which Beauty Brand is the most famous. They are in great 3 abroad and our stocks are running 4 quickly. They are popular not only for their novel design, but also for the reasonable prices. We are confident that once you have tried our blouses, you will place repeat orders with us 5 large quantities. As you requested, we are now 6 as follows: Price: US$600 per dozen CIF New York

2020年剑桥商务英语BEC中级阅读模拟试题及答案

2020年剑桥商务英语BEC中级阅读模拟试题及答案 ELECTRICITY: WEALTH, MONEY, POWER Canadian industries have prospered for more than a century on the country’s abundance of cheap, reliable electrical power. ____ example ____. In fact, Canada consumes more electricity on a per person basis than any country except for Norway ____ 8 ____ Electricity is a significant source of export income for Canada. ____ 9 ____ But in the 1970s , Canadian exports rose sharply to address the U. S. demand for cheaper and more reliable. In 1985, exports of Canadian electrical power reached 1,400 million US dollars ____. 10 ____. Net electricity exports account for more than 60% of Canada’s balance of trade. Domestically, Canada continues to generate electrical power, primarily from water ____ 11 ____ Exports of electricity are now subject to forces far beyond the control of utility managers ____ 12 ____ Example: B A. Besides, electricity from coal and nuclear is 50% to 75% cheaper than many other industrial nations. B. Generated primarily by water, our power supplies have attracted and supported energy-intensive industries such as mining.

BEC剑桥商务英语中级考试真题

BEC剑桥商务英语中级考试真题 为了让大家更好的学习商务英语BEC考试,小编给大家整理了BEC商务英语中级考试真题,下面小编就和大家分享,来欣赏一下吧。 真题一 When to Recruit? 0 In a small business, deciding when to take on new staff is a delicate calculation. On 00 the one hand, if you are increase your workforce, you might find it difficult to cover 34 for the increased costs straight away. On the other hand, extra staff could 35 enable you to spend more time on activities such as marketing, which in the 36 end should meanthe increased profits. A useful way of deciding when to increase 37 your workforce is to ask yourself if you can make enough of extra sales to meet 38 the cost of taking on with an extra employee. But even if you are not able to 39 increase your sales immediately you may still be able to employ someone. 40 In this such case, however, you must keep your business going until you have built 41 your sales up to the new level you need. If in the end you are clever enough to 42 get your timing so right, you will not want to throw away your advantage by 43 employing the wrong type person. The whole process of advertising and 44 interviewing can take around many months, so finding you made a mistake and 45 need to recruit again it can have a very serious impact on the future of your business. 《When to recruit?》,何时招人?文章是讲的小公司招人的一些注意事项,应该如何判断招人的时机。 34题,cover是及物动词,后面直接接宾语,不需要用for。cover在此处的含义是“to be enough money to pay for something”。 35题,正确的。 36题,这句的意思是说招人可以反过来增加收益。mean (the) increased profits,意味着增加的收益。并不是特别指代,不需要使用定冠词the。 37题,make是及物动词,直接后面接名词,make enough extra sales,不需要of。

相关文档
相关文档 最新文档