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Assignment 2 -essay

Assignment 2 PS1 – Essay ( 50 % )

Length 2, 000 – 2,500 words.

Please read your instructions carefully. If you have any questions or problems then just e-mail me Lidia.douglas@northampton.ac.uk

Your task is to choose a business related topic ( think of the units you have been looking at in the course book ) and compare the practice in the UK with the practice in a different country.

Assignment  2 -essay

You will need to choose your own topic. IF you have any questions about this then e-mail

your tutor.

Advice

You need to think of this assignment as involving two distinct sets of skills :

a)cross-cultural awareness – being able to appreciate that business behaviour and

related language uses vary according to culture, and that as managers in a global

market you will succeed better ( both individually and for your company ) if you can

develop this awareness. This cross-cultural awareness also has a theoretical base

which explains why there are these differences. ( e.g. Hofstede, Hall, Trompenaars )

b) researching – in order to do this assignment you will need to find out more about your

chosen topic i.e. the expected/accepted/respected practice in Britain and in the

comparison country ( how to address people, use of images, topics which can be talked about, locations of negotiations etc.)

c)you will also need to consider how any differences will be reflected in language (do you

use formal or informal language ? Is there specialised vocabulary? Is body/ non-verbal language important and does it mean something different in different cultures ? Are

there any special phrases? Do you say one thing but actually mean something different?

Is strong language acceptable or should it be very polite? Is tentative language used

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