牛津译林版高中英语必修四Unit1AdvertisingReadingword教案

Period2 Language points of Reading

一【设计思想】

本堂课是阅读课的第二课时。本课旨在巩固学生从文章中获取的主要信息和对语篇的整体理解。在此基础上，操练文章中的主要语言点。形式多样的语言点操练过程既是学生学习语言知识的过程，更是训练学生听说读写技能的过程。本课语言点操练的重点是习惯用语和固定搭配，主要以听说的方式，在句子层面让学生当堂操练语言点，为综合运用英语打下基础。

二【教学目标】

1. To get to grasp the usage of the main language items.

2. To train listening, speaking, reading and writing skills by practicing the language items.

三【教学重难点】

1.Enable the students to master the main language points freely.

2.Enable the students to master the useful phrases and words.

3.Enable the students to apply the language points into practical exercises. 四【教学环节】

【课堂导入】

Step 1: Revision

Ask students to fill in the blanks with the first letters given. The short passage is a summary of the reading text which is closely related to advertisements. Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c ______ advertisements, which are m_______ to p ______ a product or s ____ .But they don’t tell people the c ____ truth. Another one is called PSAs, which are often placed for f____. They d____ with many s_______ problems, which often affect public w______.

【预习检查】英译汉/识记短语

Step 2: Refer to the English book and find out the following useful expressions.

1.对…习以为常，习惯于

14.欺骗某人做某事

2.如此…以至于

3.做关于…的研究

4.和某人分享某物

5.说服某人做某事

6.相信，信仰…

7.商业广告

8.公益广告

9.为…付钱

10.旨在做某事

11.保护…以免受…

12.意识到…

13.即使

【课堂教与学】

重点单词、词组或句子用法探究

Step 3: Cooperation and discussion

1.Translate the following sentences into Chinese and refer to the English paper

or dictionary then notice the usage of the underlined words.

1. We are so used to them that we often do not even realize how many we see and

hear in a day.

2.An advertisement uses words and pictures to persuade people to buy a product

or service, or to believe in an idea.

3.PSAs are often run for free, and are meant to educate people about health,

safety, or any other problem that affects public welfare.

4.This statement tries to fool you into assuming that the toothpaste cures bad

breath, yet it does not say that!

Step 4: Presentation

1. We are so used to them that we often do not even realize how many we see and hear in a day.

be used to sth. / doing sth. —习惯于做某事

used to do sth.—过去常常做某事

be used to do sth—被用来…

Ex: The new machine _____production. However I_____it.

A.is used to increase; am not used to controlling

B.is used to increasing; don’t used to control

https://www.wendangku.net/doc/9812285125.html,ed to increase; don’t used to control

https://www.wendangku.net/doc/9812285125.html,ed to increasing; am not used to control

点拨拓展 use v./ n.

be of (no) use = be useful / useless

It’s no use doing sth. 做某事没有意义

It’s no use crying over the s pilt milk.

make (full / good) use of … 充分利用…

2. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.

persuade vt. 劝说，说服; 使信服

?persuade sb. to do/into doing sth. 说服某人做某事

?persuade sb. out of (doing) sth.说服某人不要做某事

?persuade sb. of sth. / that 从句使某人相信…

他说服他妻子学做中国菜。

He persuaded his wife to learn Chinese cooking.

老师说服我们保持教室的整洁。

Our teacher persuaded us into keeping our classroom clean.

adj. persuasive 有说服力的，令人信服的

a persuasive article 有说服力的文章

believe 与 believe in

believe 相信，认为有可能

believe in 相信某物的存在；信任某人Many people don’t believe in God.

Practice: believe/believe in

I don’t ________ ghosts. I _______ that stories of ghosts were made up by human beings.

I _____ what he said just now, but I don’t _______ him.

3. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.

be meant to= aim to do=be intended to do 旨在，目的是

What he said at the meeting ____ make us support his idea.

A. meant to

B. means to

C. was meant to

D. is meant to

mean 1)vt./vi. 本意是，意味，打算

mean to do sth. 打算做某事

mean doing 意味着，意思是

be meant for …专供…, 为…而准备的

I’m sorry, but I didn’t mean to hurt you.

错过了这班车意味着再等十分钟。

Missing the bus means waiting for another ten minutes.

The fashion magazine is meant for young women.

2) adj. 吝啬的，自私的，卑鄙的

他是个自私的人。 He is a mean man.

4. This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that!

I felt a fool when I realized my mistake.

You don’t fool me.

Don’t be fooled into thinking they are going to change anything.

fool n. 傻瓜，蠢人

v. 欺骗，愚弄 fool sb. into doing sth.

Will you be able to cure him of his disease, Doctor?

I finally managed to cure the noise in my car.

The best cure for unhappiness is to devote yourself to your work.

This is a possible cure to fight off cancer.

a cure for poverty

5. We must not fall for this kind of trick!

n. 1）. 诡计，骗局

2）. 恶作剧 Play a trick/tricks on sb. 捉弄某人

trick or treat! 不招待就捣蛋！

3）. 花招，把戏 magic tricks 魔术

(1)The kids often__________________。孩子们经常戏弄老人。

v. 哄骗 trick sb. into doing sth. 诱使某人做某事

rick sb. out of sth. 骗走某人的……

(2) She __________________all her saving

她被骗走了所有的积蓄。

(3) He tricked me into lending him 100 dollars.

6. PSAs aim to teach us and help us lead better lives. (L29 )

n. with the aim of doing sth. 目的是…

n. take aim (用枪) 瞄准

(1) He quickly regained his balance,________, (瞄准)and fired.

(2) She stared the organization ______________( 目的是) helping the local people. v. aim at sth. /at doing sth. /to do 目的在于/旨在于（做）某事 ,

v. aim at… 瞄准…

(3) The factory must __________(旨在发展) new models of machines.

(4) He _________ (瞄准) the tree, fired and missed.

拓展：be aimed at ( doing ) sth.旨在于…

The book is aimed at people without specialized knowledge.

这本书适宜那些没有专业知识的人阅读。

7. All of these ads are meant to benefit the public, … (L38)

vt. benefit sb/sth 使...受益

vi. benefit from… 得益于…，从…中受益

(1) All of these ads are meant to___________________(使公众受益).

(2)I have benefited a lot from reading.（翻译）

n. be of (great) benefit (to sb/sth) (对…)很有益处

for the benefit of …/for sb’s benefit 为了…的利益

n. 救济金，奖金

(3)It is said that Yoga(瑜伽) ______________human health.

(4)The money is to be used ____________the poor.

be of benefit to … = be beneficial to …对…有益

It is said that Yoga is beneficial to human health.

8. …, or buy the product or service the ad promotes.

promote vt. （1）促销，推销；

（2）提升，晋升；

（3）促进，增进~ health/ development/friendship…

辨析promote 在下列句中的意思

(1)Our teacher has been promoted to headmaster from a teacher.

(2) Do you have any idea how to promote this product?

(3)The meeting discussed how to promote cooperation between China and USA.

派生词： promotion n. 提升，促销活动

promoter n. 策划者，推销者

Step 5 Main and difficult sentences

Cooperation and discussion: Translate the following sentences into Chinese and refer to the English paper or dictionary then notice the following sentence structure.

1. We are so used to them that we often do not even realize how many we see and hear in a day.

so…that从句…这里的that从句是_______ 从句

常用结构（1）so + adj./ adv. +that-C

（2）so +adj. +a/an +单数名词+that-C

（3）so +many/few+复数名词/ much/little +不可数名词+that-C

拓展：such…that…也可引导结果状语从句

such+ (a/an) +(adj.)+名词+that-C

He received __ little education ____ he was unfit for the job.

He has made _____ great progress _____ the teachers are pleased with him.

当so+adj./adv.,such+n.置于句首，主句要用部分倒装

So much did they eat that they could not move .

2. A commercial advertisement is one which someone has paid for to promote a product or service.

不定代词one 在定语从句中，可以用来表示或指代任何一种前文所提到的事物（可数名词的单数形式）。这是一种泛指，说明事物的类别。

辨析one,ones,those,that,it

one = a/an +n. 单数，泛指，同类不同物

ones 是one的复数形式泛指

those=the ones =the +n. 复数，同类特指

that =the +n. 单数，同类特指

it 同一件事物

1.I like the vase better than ___ in another shop.

2.The computers in our school are connected to the Internet while ____ in their

school aren’t.

3. A CD player made in Japan costs more than ___ made in China.

4.I bought a dictionary three years ago and I am still using ____ now.

3. Not all adds play tricks on us though. (Line27)

然而，并不是所有的广告都跟我们玩这类把戏。

当not加all，both，every，always, everywhere/everybody/everything…，是部分否定，“不是一切都…/不总是都…”

不论not位于这些词的前面还是后面

(1)All that glitters is not gold.

= Not all that glitters is gold.

翻译句子

(1)All of the answers are not right.___________

(2) None of the answers is right. _____________

(3) Neither of the brothers is here. _________

(4) Both of the brothers are not here. _________

4. When it comes to advertisements, we must all use our intelligence and not be a slave to them! (line41-42)

谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶！

when it comes to…当谈到…, 相当于speaking of / talking of.

注意: (1) to是介词，后接名词或者V-ing (2) 本句常用一般现在时。 (3) 可置句首或句尾。

(1)当谈到交朋友，你再怎么小心都不为过。

______________________________, you can’t be too careful.

单项选择： I am no match for her____________.

A. when come to language

B. when comes to language

C. when it comes to language

D. when it come to language

【课堂巩固】

Step6. Self-assessment

单词拼写

1. Don’t worry about me. I’m no so foolish as to fall for his t____________.

2. The policy （政策）was a____________ at providing affordable housing, but in vain(白费).

3. One of the many ____________(好处) of foreign travel is to learn how to deal with the unexpected.

4. Mr. Smith was p___________ to a higher position yesterday, which made his wife happy.

5. We would welcome your c_____________ on our work.

6. The _____________(全国性的) snowstorm caused great damage to the nation.

完成句子

1.骑自行车与慢跑一样有益于健康吗？

Is biking _________ _________ one’s health _________ jogging?

2. 老师警告那男孩不许捉弄他人了。

The teacher _______ the boy not _________ _________ __________ _________ others.

3. 说到房价，我们都很无奈。

__________ __________ ________ _________ house prices, we all feel hopeless.

4. 他们力求使失业人数减少20﹪，最后他们实现了这个目标。

They _________ __________ ___________ unemployment by 20﹪, and they achieved it at last.

5. All students haven’t been concentrated on the language points we are learning.（翻译）

________________________________________________________________

【知识小结】

本节课主要学习的是reading 语言点，重点词汇有：be used to do, persuade，be meant to do, fool sb. into doing, trick, promote, benefit等

重点句型有：

1. We are so used to them that we often do not even realize how many we see and hear in a day.

2. A commercial advertisement is one which someone has paid for to promote a product or service.

【提升与拓展】

用本课所学的单词或短语的适当形式填空

Fill-in the blanks

1. We _______________ them that we often do not even realize how many we see and hear in a day.

2. After I ___________________ on advertisements, I have some very important information to ___________ you.

3. An advertisement uses words and pictures to_________buy a product or service, or to__________an idea.

4. PSAS are often run __________,and ____________ educate people about health,safety, or any other problem that affects public welfare.

5. There are laws to __________ people ____________advertisements that___________ people. However , we still must _____________ the skilful methods used in ads to try and sell us things.

【课后预习】

预习word power

五【板书设计】

Unit 1 reading

重点词汇有：be used to do, persuade，be meant to do, fool sb. into doing

重点句型有: so…that ; one

六【家庭作业】

1. 复习本节课所学内容

2. 练习（资源包）

牛津译林版高中英语必修一模块一

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牛津译林版高一英语高频知识点总结

牛津译林版高一英语高频知识点总结 重点句型 1．“So + be／have／助动词／情态动词＋主词”的结构。此结构中的语序是倒装的，“So”代替上句中的某个成分。如果上面一句是否定句，则使用“Neither/Nor+be/have/助动词/情态动词+主语”的结构。 例如He’s tired，and so am I．(＝I’ m also tired．) You can swim，and so can I．(＝I can also swim．) She has had supper，and so can I．(＝I’ve had lunch，too．) Tom speaks English，and so does his sister．(＝His sister speaks English，too．) A: I went to the park yesterday． B: So did I．(＝I also went to the park yesterday．) 2．“So +主语+be／have／助动词／情态动词”结构中的主谓是正常语序，so相当于indeed,certainly,表示说话人对前面或对方所说情况的肯定、赞同或证实，语气较强，意思是“确实如此”。 例如 A：It was cold yesterday．昨天很冷。B：So it was．的确如此。(＝Yes，it was．) A：You seem to like sports．B：So I do．(＝Yes，I do．) A：It will be fine tomorrow．B：So it will．(＝Yes ，it will．) 3．“主语+do/does/did + so”结构指的是按上句的要求做了。此句型中do so代替上文中要求做的事，以免重复。 My Chinese teacher told me to hand in my composition on time and I did so.(=I han ded in my composition on time.) 语文老师叫我按时交作文, 我照办了。 4．So it is with…或 It is the same with…句型表示“……(的情况)也是如此。”当前面的句子中有几种不同形式的谓语时，要表示相同情况，必须使用本句型，不能使用so 引起的倒装句。 She doesn’t play the piano, but she likes singing. So it is with my sister. 5、There you are. 行了，好。 这是一句表示一种事情告一段落或有了最终结果的用语。如：

(完整word版)高一英语单词重点牛津译林版

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2019-2020年牛津译林版高中英语必修一Unit 1《School Life》(Project)教案

2019-2020年牛津译林版高中英语必修一Unit 1《School Life》 （Project）教案 【教学目标】 1.to arouse students’enthusiasm for developing after-class activities and forming a school club; 2.to gain the general idea of how to make an attractive poster for the club; 3.to strengthen students ability of putting theory into practice; 4.to guide students to cooperate effectively through group work. 【教学重点】Have students discuss and learn to finish a project by working tog hter 【教学难点】Students should search and find information, and do some writing and drawing by themselves 【教具】Multi-media projector Are you impressed by the soft background music? Step 2 Attract Your Eyes & Grasp Your heart Do you want to experience

(2) Tom in sch ool. e than five courses this term. Jack is no more diligent than John. 杰克和约翰都不勤奋。

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为什么做全英文版的初中词汇表？ 答复：打个比方，英汉词汇表就好比是一个人学走路时用的拐杖，在刚开始的时候可能还有点用，但如果要真正学会走路最终还是要扔掉拐杖，去接触英英解释的词汇表，去接触真实的英语环境。使用英英词汇表还有以下好处： 、节省你学词汇表的时间，提高你学词汇的效率，并且能够养成英英思维的良好习惯：你是用旧的英文单词理解新的英文单词，在记忆新的单词时，顺便已经复习了旧的单词；同时没有母语的影响，也就没有思维的转换过程，你的记忆效率非常会非常高。 、更加深刻地理解词汇（中文和英文并非就真能一一对应，很多词非常微妙，细微差别在中文翻译中体察不出来） 、更加全面地掌握单词的各种搭配以及切合语境的应用（动词和介词如何搭配？形容词如何用更贴切？ 常用词一词多义，活学活用等问题都可以在字典里找到答案。）。在中考中，你能够非常非常精准的理解为什么要选哪个答案，而其它的答案不能选。仅通过中文解释是看不出的，只能查英英词典，用英英方式去理解，才能真正找到根源。 本文由美英桥原创。 用英英理解太难了，如何才能更简单一点？ 答复：其实，经过初中的三年学习，你应该有个左右的英语词汇量，也就有了英英思维的基础。 对比初中英语，高中英语的难度又上升了一个台阶。如果想让你的高中三年的英语学习变得非常轻松，你一定要学会使用英英思维方式。 对于从来没有使用这种方式的高中生来讲，的确比较难，因为最熟悉的还是我熟悉的还是自己母语。在第一步时，你可以借助中文去理解，但当有一定的基础后，你可以逐渐学会用英英的方式去记忆和理解单词。 为了能够更好的让你完成这种过渡，我们准备了以下的分享的文档：

相关具体细节和相关完整的分享文档怎么没有，我如何获得？ 相关的文档由于篇幅或者上传限制的原因可能不完整，请发邮件至2487452826@https://www.wendangku.net/doc/9812285125.html,索取（请注意要索取的文档内容）。 词汇表特别说明：由于篇幅所限，没有相关例句，如需要，请发邮件索取Excel有例句的文档。

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Unit 1 1.Adj. 有乐趣的，令人愉快的 2.n.& vt. 经历，体验 3.n. 集会，会议 4.n. 校长 5.vt. 获得；赚，挣得 6.n.& vt. 尊敬，敬重 7.vt. 致力于；献身 8.n. 文学 9.adj. 一般的，普通的；平均 的 10.n. 难事；斗争；努力 vi. 奋斗，努力；挣扎， 11.adj. 具有挑战性的 12.n. 鼓励 13.n. 做饭；烹饪，烹调 14.免费 15.adj. 额外的，外加的16.adj. 喜爱的，喜欢的 17.喜爱，喜欢 18.n.& adj. 西班牙语（的）；西 班牙人（的） 19.n. 雕像，雕塑 20.n. 甜点 21.回忆，回顾 22.n. 满意 23.vt.& vi. 冲浪 24.adj. 学业的，学术的 25.n.& vt. 交换；交流 26.adj. 以前的 27.vi. 毕业n. 毕业生 28.adj. 流利的 29.n. 绘画，绘画作品 30.vt. 捐赠 31.n. 善意 32.adj. 极佳的，非常好的 33.adj. 独立的 34.利用 35.n.（书的）名称；（文章的） 题目，篇名 36.n. 朝代，王朝 37.adv. 不知为什么；不知怎么 地 38.adj. 新近的，最近的 39.n. 教授 40.vt. 通知，告知 41.开放时间 42.vt. 管理；操作 43.n. 主持人；主人，东道主 44.vt.& vi. 批准，通过；赞成， 同意 45.n. 负责，掌管 vt. 使承担责任；收费 46.负责，掌管 47.n. 同学，校友 48.vt.& n. 广播，播放 49.n. 准备，筹备 50.n. （重要）事件；社交活动； 比赛项目 51.n. 短途旅行，远足 52.n. 毕业 53.n. 诗人 54.n. 一代，一代人 55.adj. 文学的 56.vt. 选择，挑选 57.n. 庭院，院子 58.n. 作品，成分 1 / 3

译林牛津高中英语必修模块1-模块5课文翻译

牛津高中英语各模块课文翻译 M 1 Unit 1 School life in the UK英国校园生活 在英国上了一年的中学对我来说是一段非常令人愉快和兴奋的经历。我很满意英国的上学时间，因为那里是大约9点开始上学，下午3：30放学，这意味着我可以比平常晚起床一个小时，因为在中国8点之前就开始上课了。 在第一天，所有新生在学校礼堂集合，我坐在一个叫做戴安娜的女孩旁边，我们很快就成为了好朋友。在集合期间，校长告诉我们关于学校的规章制度，他还告诉我们，在学校要想赢得别人的尊重，最好的方法就是努力学习，取得高分，这一点听起来跟中国的学校差不多。 在过去的一年里，我有很多的老师，黑伍德先生，也就是我的班主任，对我很有帮助；我最喜欢的老师是伯尔克小姐，我喜欢她教的英国文学课。在我们班有28个同学，这差不多是英国学校的平均班额。我们在不同的教室上不同的课，上某些课的时候，班上的同学也不一样，所以对我来说记住所有人的面孔和名字是一件难事。 我发现这里布置的家庭作业不像我以前在原来学校时那么繁重，可是一开始我还是觉得有点挑战性，因为所有的作业都是英文的。让我感到幸运的是，所有老师都给了我极大的鼓励，也喜欢所学的科目：英语、历史、英国文学，计算机，数学、科学、体育、艺术、烹饪和法语。 我的英语提高了很多，因为我每天都使用英语而且我每天花一小时在图书馆看英语书，我经常在中午休息的时候去计算机俱乐部，这样我就可以免费给国内你的家人和朋友发邮件了。我还在每周二的晚上有一节法语课，烹饪课也很有趣，因为我可以学到如何购买、准备和烹饪食物，在学期末，我们有举行班级聚会，我们都需要做一些食物，让我很高兴的是我同学都很喜欢我做的蛋糕。 那里的学生必须要学数学、英语和科学，但是可以不学一些他们不喜欢的科目，例如历史和法语。他们可以选择像艺术和计算机技术等课程，或者像西班牙语和德语等语言类课程。在我修的艺术课上，我做了一个雕塑，尽管它完成时看起来不是很漂亮，但我仍然很喜欢它。 在吃中餐的时候，我就很想念中国菜；应该食物很不一样，英国人在他们的正餐后喜欢吃甜点。中餐后，我们经常在学校的操场上玩耍，有时我和男孩子们一起踢足球，有时，我就在树下或坐在草地上放松一下。 我很庆幸体验到这种不同的生活方式，回顾我在英国度过的时光，我感到很满意，我也很希望再回到曼彻斯特学习。 M 1 Unit 1 Project 我们学校有一个广播俱乐部。这个俱乐部的非常之处在于它是由学生们自己为学校创办的。我很幸运地成了其中的一名主持人。 广播俱乐部是两年前创立的。有一天，我萌发了为大家播放音乐的念头，于是我就问校长能否在休息时间给同学们播放音乐，校长同意了。两年后，我作为元老负责校广播俱乐部的工作。我们的俱乐部现在不只是播放音乐。每天早上我们向同学们播报天气情况和时事新闻，还有老师们要我们播出的一些特别告示。 到了考试的时候我们就会做一档特别节目，告诉学生们复习迎考的注意事项。每当学年结束的时候，许多即将毕业离校的学生就会借助我们的广播俱乐部向他们的好友和老师留下毕业致辞。 每逢家长来访、与老师交谈的时候，我们常常播放一些由学生们自己演唱的歌曲。我们还会广播一些通知，告诉家长们有关诸如远足、校内戏剧表演之类的活动讯息： 毕业后，我会想念广播俱乐部的，但我知道，没有我，它还会继续办下去的。（凯特·琼斯）