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电子商务作业一

电子商务概论（双语）作业

The Research on The E-Commerce of Hal’s Hardware，Inc.

对哈勒五金公司电子商务的研究

完成人：尹川望

所在院系：信息技术学院信息系

班级学号：0912110328

授课教师 : 贾英群

完成日期：2012年3月10日

Hal Donovan is the president of Hal’s Hardware, Inc. (HHI), a regional chain of 14 hardware stores location in Michigan, Ohio, and western Pennsylvania. HHI currently has a Web site that includes information about the company and some store information, such as location and hours. Hal is thinking about expanding the HHI Web site to include online shopping. He believes that HHI customers might find the Web site to be a useful way to order items, see whether items are in stock at the nearest store, and comparison shop among different brands of a particular item. Hal is also hopeful that the Web site can reach customers who are not located near an HHI store. Many of the items sold at HHI are small and have high values-to-weight ratios, so they have good delivery service shipping profiles. Hal has decided that not all of HHI’s inventory items should be available for sale on the Web site. Items such as wheelbarrows and live plants would probably be among the types of products that should be excluded. Hal does want customers to be able to research and order these items on the Web and pick them up in the store, however.

HHI enjoy an excellent reputation as a chain of friendly neighborhood stores. The store managers are all active in their communities and the stores regularly sponsor youth sports teams and support local charities. When hired, salespeople go through a comprehensive training program that includes skill training in the areas of the store in which they will work(plumbing, electrical, power tools, flooring, garden, and so on), And they are trained in customer service skills. As a result of HHI’s focus on

哈尔·多诺万是哈尔的硬件公司，区域连锁的14五金店位置在密歇根州，俄亥俄州，宾夕法尼亚州西部的总裁。现代重工目前拥有一个网站，包括公司和一些商店的信息，如位置和时间，有关的信息。HAL是思考扩大HHI的网站，包括网上购物的。他认为，H股指数的客户可能会发现该网站是一个有用的方式，订单项目，在最近的商店，特定项目的不同品牌之间的比较店看到，无论在股票项目。哈尔也希望该网站能达到客户谁不HHI的商店附近位于。HHI指数在出售的许多项目是小，有高值- 重量比，使他们有良好的送货服务航运概况。哈尔已决定不HHI的库存物品，都应该在网站上出售。手推车和活的植物，如项目可能会是应排除在外的产品类型。哈尔不希望客户能够在Web 上进行研究，并责令这些项目和它们捡起来，但是在店里。

HHI的享受了良好的声誉，作为一个友好的邻里商店链。商店经理都是活跃在他们的社区和商店经常赞助青年运动队和支持地方慈善机构。聘用时，销售人员通过全面的培训计划，包括在商店，他们将工作（水暖，电器，电动工具，地板，园林，等）方面的技能培训，他们在客户服务技能的培训。HHI的服务重点，大部分商店已成为社会的聚会场所。

service, most of stores have become community gathering places.

On Saturday afternoons, the stores are full of woodworking hobbyists, gardeners, and customers planning weekend projects of various kinds. On weekday mornings, electricians, plumbers, remodelers, and construction contractors stop by for the free coffee that the HHI stores offer when they open at 6:00a.m. Each HHI store maintains a bulletin board next to the coffee urn in the contractors’area. Construction can place help wanted or job wanted notices on the bulletin board. They can also place ads to buy and sell used equipment there. Many of HHI’s regular customers obtained their current jobs through those bulletin boards.

HHI stores offer classes and workshops for the homeowner and hobbyist three evenings each month and regularly schedule seminars for profession customers on weekday mornings. Many of these workshops and seminars are underwritten and taught by manufacturers to promote their products, but an increasing number are being created by HHI staff members.

HHI’s stores all face serious competition from national hardware chains such as Home Depot and Lowe’s. These national chains have opened many new stores during the past few years, and they are larger, carry more items, and offer lower prices on some items. The competition is fierce; for example, all HHI stores have closed their lumber departments because of this competition. The national chains buy limber in such large quantities that they can offer far lower prices. HHI was unable to earn a profit when matching the large competitors’prices, and the lumber

上周六下午，商店木工爱好者，园丁，客户周末各类项目规划。在周一至周五上午，电工，水暖工，remodelers，建筑承包商停止的HHI商店提供免费咖啡，当他们上午6:00打开每个HHI的商店保持一个公告板到在承建商区咖啡瓮。建设地方可以帮助想求职的布告栏上张贴告示。他们还可以把广告的购买和出售二手设备。HHI的许多固定的客户获得他们目前的工作，通过这些布告栏。

HHI的商店提供每月房主和爱好者三个晚上班和讲习班，并定期安排专业客户在周日上午的研讨会。这些讲习班和研讨会，许多承销和教导，以促进其产品制造商，但越来越多的HHI的工作人员正在创建。

HHI的商店都面临着严重的国家，如Home Depot和Lowe的硬件链竞争。这些国家的连锁店在过去几年中已经打开了许多新的商店，他们是更大的，携带更多的物品，并在一些项目提供更低的价格。竞争是激烈的，例如，所有的HHI的商店已经关门，因为本次比赛的木材部门。全国连锁店购买在这种大批量的林伯，他们可以提供低得多的价格。HHI指数是无法匹配时，“大竞争对手的价格，以赚取利润和木材经营，消耗大量的存储空间。哈尔担心这类问题可能在其他部门的发展，所

operations consumed a large amount of store space. Hal is worried that this sort of problem could develop in other department, so he is always looking for ways to add value to the HHI customer experience, especially ways that the national chains are not willing or able to do. For example, Hal believes that most people want to try out a new power tool in person before they spend hundreds of dollars on a purchase. Thus, every HHI store has a tool demonstration area that is always staffed with salespeople who are experts in power tool operation. For each major type of power tool (drills, power saws, joiners, grinding tools, and so on), HHI has created a small booklet of hints for using that type of tool. HHI gives these booklets to customers as free handouts. HHI also sells its own low-cost instructional videotapes and DVDs.

Hal is also concerned about competition from other sources as well. Some of the tool manufacturing companies are taking about selling directly to customers on their Web sites. None of HHI’s major suppliers has done this yet, but Hal is worried that it could occur in the future. HHI also faces competition from companies such as Harbor Freight Tools, My Tool Store, Outlet Tool Supply, and Tool Crib.

HHI buys most of its inventory directly from the manufactures, but it does buy some items from distributors. Most items are shipped to one of HHI’s three warehouses, but some items are shipped directly to the store locations. HHI has a new company wide inventory control system that was just installed last year at a cost of about $200,000. This information system monitors inventory in real time. When a new 以，他总是寻找方法来增加价值HHI的客户体验，特别是全国连锁是不是愿意或能够做到的方式。例如，哈尔认为，大多数人都希望亲自尝试了新的电动工具之前，他们花费数百美元购买。因此，每HHI的商店总是谁是专家在电动工具操作人员与销售人员的一个工具，示范区。为每个主要类型电动工具（电钻，电动锯，细木工，研磨工具，等等），H股指数已经使用这种类型的工具创建一个小提示小册子。HHI 的客户免费施舍给这些小册子。HHI指数也销售自己的低成本的教学录影带和DVD。

哈尔也担心，以及其他来源的竞争。一些刀具制造公司在其网站上直接向客户销售。HHI的主要供应商都没有这样做然而，但哈尔担心，它可能在未来发生的。HHI指数也面临着来自港货运工具，我的刀库，出口工具的电源，工具婴儿床等公司的竞争。

HHI直接从制造商购买其大部分库存，但它从分销商购买一些项目。大多数项目都运到HHI的三个仓库之一，但有些项目是直接运到商店位置。HHI指数有刚安装的费用约为20万美元，去年全公司的库存控制系统。此信息系统实时监控库存。当一个新的货物到达HHI的商店，它进入系统上接收码头.每个项目编码，因此它可以跟踪移动接收码头到仓库到商店货

shipment arrives at an HHI store, it is entered into the system on the receiving dock .Each item is bar coded so it can be tracked as it moves from the receiving dock to the warehouse to the store shelf and, finally, out the door past a point-of-sale terminal (which Hal still calls a cash register).This inventory-tracking system is accessible through a Web browser and can be connected to a Web site, so HHI could sell inventory from its existing warehouses and stores through the Web. The cost for the software is $42,000, including installation and configuration. 架，终于酒吧，门过去的销售点终端（哈尔仍呼吁收银机）库存跟踪系统是通过Web浏览器进行访问，并可以连接到一个Web站点，使H股指数可能出售其现有的仓库库存和商店通过。该软件成本为42,000美元，包括安装和配置。

作业审阅评分表

Aiming at the e-commerce field is studied and The homework with a clear central idea □(1分)Not really

□(1.5分)A little bit