马云美国哥伦比亚大学商学院英语演讲稿

马云美国哥伦比亚大学商学院英语演讲稿Alibaba Makes Internet Magic

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You may not have heard of the Alibaba Group, but investors, competitors and business leadersaround the world are paying close attention. Formed 11 years ago by high school teacher JackMa, https://www.wendangku.net/doc/9c14715643.html, is China's largest B2B Internet marketplace for small- and medium-sizedcompanies. Other holdings include Alipay, an online payment service similar to PayPal; AlibabaCloud Computing; and Taobao, a social networking and shopping site that Mr. Ma describes asa mash-up of Amazon, eBay . But it's the flagship company, https://www.wendangku.net/doc/9c14715643.html,, thathas been the incubator for his sometimes-unorthodox ideas on management and productdevelopment.

"We don't think about making money," Mr. Ma said in

September during the Sir Gordon WuDistinguished Speakers Forum at Columbia Business School, sponsored by the Chazen Institutefor International Business. "We think about creating value for society, for the people, and forthe customer. And because we don't think about making money, we make money."

That might sound flippant coming from someone whose website raised $1.5 billion in 2019,making it the second largest Internet IPO in history (only Google's, at $1.67 billion, was larger).Today, market capitalization for https://www.wendangku.net/doc/9c14715643.html, is nearly $10 billion, and Taobao has mushroomedinto China's largest retailer by some measures. That's all the more remarkable consideringthat Mr. Ma operates in a country with some of the most restrictive Internet censorshippolicies in the world. Still, he has succeeded by adhering to one simple six-word tenet:customers first, employees second, shareholders third.

The Early Days

Dressed casually in canvas shoes and a white windbreaker, Mr. Ma recounted for the audiencehis childhood in Hangzhou, a major city in China's Yangtze River delta. He was, he said, a fanof wu xia (martial arts) novels, and often got into fistfights as a young boy. He picked upEnglish on his own by acting as a tour guide for foreign visitors in exchange for

languagelessons, but because he had difficulty with math, he twice failed his general college entranceexams. On the third try, he was admitted to the languages program at the local university,after which he began a career teaching high school English.

But along the way, the entrepreneurial bug bit. He launched a translation service and washired by an American businessman, who was bankrolling construction of a local highway, totranslate negotiations with Chinese municipal authorities. Part of the deal-making called for himto travel to Las Vegas to meet some investors, and it was there, in 1995, that he first heard theword "Internet." He then travelled on his own to Seattle to visit VPN, a small Internet serviceprovider with five employees. There he got his first look at the technology that would, within adecade, make him one of the most influential entrepreneurs in the world.

Fee or Free?

A key to his success, Mr. Ma said, was having a business model so simple that any customercould instantly understand it. Unlike eBay, which has a sliding scale of fees, plus commissionif the item sells, https://www.wendangku.net/doc/9c14715643.html, charges nothing for up to 50 product listings. "Chinese SMEs[small and medium

enterprises] want to sell their products abroad," he said. "We help themcreate revenue." But what about Alibaba's revenue? That comes largely from annualmembership fees that sellers pay to upgrade to "Gold Supplier" status, which gives themaccess to more buyers and an online storefront.

"A membership fee is something all SMEs understand," he said. "If you talk about transaction[charges], our P/E [price to earnings ratio] would go up, but customers wouldn't understandus. Our business model should be simple and easy enough for customers to understand."Taobao, meanwhile, has also steadfastly adhered to the "no transaction fee" philosophy, whichcaused it to leak money for several years. Recently, though, it began selling ad space on thesite. Revenues have been high enough to push Taobao into the black, Mr. Ma said.

For the first five years of https://www.wendangku.net/doc/9c14715643.html,, Mr. Ma was the site's chief quality control officer. Everyfeature of the site was put to one test: if he couldn't figure out how to use on his own, withoutexplanations or manuals, it didn't get implemented. "I'm not a high-tech guy," he said. "Mywife bought me an iPad and I still don't know how to use it." The site's design is deliberatelyno-frills: Clicking on the "categories" tab, for example, pulls up an easy-to-scan alphabeticallist of

items for sale, everything from fresh garlic to pipe fittings. New requests from buyers areprominently displayed and constantly updated. And for buyers who cringe at the thought ofracking up a phone bill, there's a list of Chinese suppliers with toll-free numbers.

What's ahead for the Alibaba Group? Don't expect a foray into online gaming any time soon. "Idon't believe in online gaming," he said, noting that his son and his friends spend hours afterschool glued to a computer screen. "We could make a lot of money on gaming, but I just don'twant my kids to be focused online," he said. Instead, he said, the next big thing in China will beB2C commerce.

“The world is changing,” he said. “With so many consumers, they can say ‘I want my productstailor-made.’ This will fundamentally change the Internet.”

---来源网络整理，仅供参考

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的毕业书，但是那只是一张纸，只证明这四年或者六年，或者八年，你父母为你付了很多的学费，这是一张学费的通知单而已，告诉你付了那么多学费，花了那么多时间做了很多的模拟考，这仅仅是模拟考而已。也给大家一个建议，如果你们毕业于清华大学，请大家用欣赏眼光看看杭师大的同学，如果你毕业于杭师大，请用欣赏的眼光看看自己，因为这社会上永远充满变化，永远充满着各种奇迹。 人生最后不管今天多么的成功，刚才学会计的学生说的，你最后死的时候才能够看看你到底赢了还是亏了，所以我觉得我们刚刚开始起步。我也相信今天毕业以后在座很多人都很担心，各种各样的担心，担心毕业以后我是学经管的，能当老板吗?我能找到一个好老板吗?能够找到好公司吗?其实这些担心都有，每天都有。我刚创业的时候天天担心能不能活下来，到后来我担心这个公司会不会长大，到今天长大了我担心它会倒下，现在的担心比以前多多了，我们每时每刻处于这份担心中，担心很正常，不担心才不正常。所以我想给大家的建议，也是真实的感受，这30年来，我天天在担心，但是我只是担心自己不够努力，我担心自己没看清楚灾难，我担心自己没把握好机遇。但有一点不用担心，你们一定会会到眼泪、冤枉、误区、倒霉各种事件，一定会碰上，这个不用担心，你碰到这个就是早知道会来的。 另外这是一个纠结的时代，在座所有的人今天毕业于纠结的时代，这个时代看起来充满着怀疑，充满着各种的不信任，学校的老师对学生是不信任的，学生对老师不信任，媒体对大众不信任，大众对媒体不信任，甚至有各种的担忧，老百姓对政府也有各种的不信任。

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need a better education for every single one of those career s. That’s the opportunity an education can provide. It is not always easy to do well in school. But we can’t refuse to give up. Just think of the things that will happen on you in the future. Once you have finished your studies ,you will definitely be eager to go to school and learn. At an early age you can set a goal that you like to do in your life and do your best to reach it. There could be so many reasons why we should study, but the main reason is to be successful in the future. Study hard and the reward that you’ll earn will be your key to live a better life. If The things you have learned can be used as you go on with your life, If you won’t study hard and become uneducated it would hard to look for a better job earn money. Which simply means, that you won’t have a better

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