如何写好外贸开发信主题

那应该如何去写好标题呢？

下面我再列出几个标题供大家参考：

1， Manufacturer of bamboo flooring/Supplier of Wal-Mart

这个标题为什么好呢？前半部分告诉客户我是做什么产品的，后半部分告诉客户我是沃尔玛的供货商。因为我们公司原来和沃尔玛合作过，而能成为它的供货商条件还是很苛刻的。首先付款方式是O/A 90天，每3个月结一次帐，如果中间质量或交货期出了什么问题，货款就要扣下来或者打折了。其次沃尔玛的需求量是很高的，这就需要你的生产能力很强，同时保证质量和交货期符合要求。所以如果能成为沃尔玛的供货商，的确是公司的一大卖点。可以毫不犹豫的把它写到邮件标题里，吸引客户的注意。 Supplier of Wal-Mart 这一句就可以顶十句话。我用4个字概括叫做名人效应？如果告诉大家我认识凤姐，大家是不是也对我刮目相看了。

有的朋友这时候可能会想，我没有沃尔玛这样的大客户那该怎么办？其实就算没有，也可以这样写。因为你的客户的客户有可能就是知名的大买家。你可以尝试去和你现有客户八卦一下，看看他们的下家客户中有没有大型买家。如果有的话，就可以这样写了。因为事实上，你的货物最终的确是到了大型买家的手上。

2，Re: Ecotimber/product catalogue /brief intro.

这个标题后半部分没有什么特别神奇的地方，关键是开头有一个“Re:”。一般我们在回复别人的邮件后，系统自动会在原来邮件前面加一个“Re:”表示这是一封回复邮件。如果在给客人写的第一封信中，就加上了“Re:”会给对方造成一种错觉，以为是自己写了一封邮件，然后你回复他。十有八九客户会点来看一看。这招还是蛮管用的，但是要慎用，属于不得已而为之的方法。

3，John, are you ok with your * suppliers?

这个标题的杀伤力体现在指名道姓，平易近人。如果你知道你写信对象的姓名，那请你务必把它放到你的标题，正文中去。人多自己的名字总是很敏感。如果人群中有人叫你的名字，你会发现这个时候你的耳朵会特别尖。对于一个人最好的尊重就是首先要记得住他的名字。写邮件同样也如此。客户一眼扫过去，100个标题中，唯独你这一条中出现了他的名字，首先被点击的很可能就是你的邮件。

4, Stay Cool With Us--*** air conditioner supplier

这是一家卖空调的供应商，标题中Stay cool with us是一个英语的俗语，意思是和我们在一起可以无忧无虑。同时cool又让人联想到空调，所以是一语双关。这就是一种创意，和老外做生意光有精明的头脑的同时，如果能加上一点幽默感和创意。保证你可以脱颖而出。

5，Regarding mp3, Can you get your questions answered on the spot?

这个标题中，用了一个反问句，问客户你能立即解决你的问题吗？写信人的身份是一家外贸公司的业务员。外贸公司相对于工厂来说，显然具有一些劣势，但优势也是存在的。比如说提供的服务要更好，更灵活，更全面。从这个问句中就是这种优势的体现。

6, Is there a middle man draining your profit. Get rid of them, it’s information age.

同样的，这个标题大家看的出来适合于哪一类的供应商吗？没错就是工厂。工厂的优势在于物廉价美，在于定制，在于直接。这个标题就是很好的体现。

7，Can you reach your supplier at 3 p.m.?

这是一个SOHO（SMALL OFFICE HOME OFFICE）外贸员写的一个标题，是一个反问句，反问客户凌晨3点你能找到你的供应商吗？因为国内外有时差，有的时候客户白天遇到问题，十万火急，但是我们这里越是深夜，无法及时沟通。但是SOHO就可以做到，因为他们的上班时间很灵活，这是他们的优势。用最直白简介的话把它表达出来，杀伤力非同一般。

看了上面几个正例和反例，大家应该心里对什么是好的标题有点感觉了。归纳成3点就是： 1，简结，通俗，有名有姓。

2，秀出你的公司，产品或者个人的亮点。

3，避免人云亦云，通过新颖的措辞或创意吸引客户注意力，激发好奇心。

良好的开端成功的一半，只有一个好的标题才能让客户继续阅读你的正文。就像在国际站的操作中，好的标题可以提高产品点击率。但是物极必反，如果做过了头就变成“标题党”了。要让一封开发信最终发挥作用，还是要看里面有没有真材实料。

今天先写到这里，在下一篇中我们就来探讨一下开发信正文的具体写法，如何最终一锤定音，抓住客户.

外贸开发信范文

1.开发信应尽量少用已读回执功能，当然，一般情况下，刚写好一封新的开发信，自己对它的成效把握不大的时候，你也可以试着用这个功能，看看客户收到之后，会怎么处理。这里有个情况，有些客户就是看了，他也不会给你发已读回执。这种情况会比给你发已读回执的要多见。为什么不回复？这个问题问的好！有很多可能的情况，也许是客户目前有合适的供应商，或许是他只是想看看是什么邮件，或许是你的介绍没有达到让他要回复的那种效果。。。。可以给你回复的情况也很多，一种是因为礼貌性的回复，比如说I will contact you later whenever we have inquiries , we have put your company in our achives and shall contact you when required.... .其实主要的问题就是，要多了解这个客户，而不是套用网上已经流传几年的开发信模板，因为很可能你联系的这个客户已经收到很多这样的邮件，没有什么兴趣了。另外一点，也是很多新手忽略的就是，过多的介绍自己公司，没有去找出2个公司的共同点或者有可能的合作模式。还有很多，这里就不一一说明。 2.邮件标题的设置很重要！我已经在FOB上有介绍过，有机会在分享什么样的标题最能促使客户去点击打开。 3.你们发的是垃圾邮件。理由看第一点，没有针对性，只泛泛介绍自己。我有空的时候才发几封开发信，而且是一个月才发一些，你发的200封，我需要用大约1年时间才发那么多。https://www.wendangku.net/doc/9f70113.html,/thread-1556152-1-1.html，里面有有关我最基本的开发信写作的方法和思路。 1.Email 的格式：相关email 的其他信息请到https://www.wendangku.net/doc/9f70113.html,/wiki/Email，了解。特别请看E-mail social issues 及其他信息。（另，Wikipedia 是非常强大的一个平台，如有您有些想法不如直接在上面搜搜看，或许会有新发现哦，诸位现在看到有关Email的表述就是证明，经过多次实践，发现最好的方式就是：To：Mr. XXXX, Purchasing Manager,(just for your reference ) IBM( company name) Add: (mailing address) Tel: (don’t tell me you don’t know your prospect’s tell if you are a sales) Fax: (ditto) Mobile: (ditto) Others: (ditto) Dear Sir, Sub: XXX Qualified Manufacturer and Reliable Business Partner 接下来就是开发信正文，正文如何写法以后在跟各位一起商讨。 Thanks and with best regards, Your signature Position COmpany Tel: Fax Web: 大家看到这，应该会发现好像自己在那里已经看过这样的格式，是啊一般的英文书信中其中就有这种格式的，诸不知，正规的书信格式也是开发信成功的一个重要因素。 现在来说说这种格式的优势何在： 收信人一目了然。假设是我收到这样的开发信，我的第一感觉是，这封信是专门给我的，尽管上面没有写到我的名字JACK，但是他指明说要给purchasing manager,(当然这时我是采购经理的条件下)。其实大部分情况下，我就写TO : Mr PURACHASING MANAGER，因为通常情况下，尽管你知道这个公司是你潜在的客户公司，但是你竭尽全力搜取相关人员的名字，联系方式都没法实现。这时，你只能模糊的写，当然这是肯定比你只写dear sir or madam 还了不知到少倍，起码潜在客户知道你为了得到这些信息已经花费了

很经典的外贸开发信范文

很经典的外贸开发信范文 1.Dear Sirs, We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present. Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl. 2.Dear Mr Smith Wish you enjoy a great day! I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation. As a professional manufacturer, I would like to introduce our products to you and offer you a quote. We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy). The catalogue I attached includes just some of our high quality products. Please visit our website at We have passed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,. Sincerely yours, 3.Dear Mr. Steven Hans, We get your name and email address from your trade lead on that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future. We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website which includes our company profiles, history and something latest designs. Should any of these items be of interest to you, please let us know, We will be happy to give you

福步外贸开发信模板

福步外贸文档下载中心 外贸推广/开发信 (仅示范文本) 这个文档里的开发信全部是来自福步外贸论坛的，经过整理的，形式上面有些差别，大家可以经过自己的润色，来完善好属于自己的开发信。 ====================== 示例一================== Dear Sirs, We owe your name and address to the Commercial Counsellor's Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation,handling both the import and export of Textiles. In order to acquaint you with our business lines,we enclose a copy of our Export List covering the main items suppliable at present. Should any of the items be of interest to you,please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries,we always adhere to the principle of equality and mutual benefit. It is our hope to promote,by joint efforts,both trade and friendshp to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully,

外贸专业开发信

Hi Sir/Madam, Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions,callme,let's talk details. Best regards! Leon 外贸开发信模板模板二： Dear purchasing manager, Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you. Please link our company web site:............. if you want to know more about our product.by the way, free sample are available. Tahnk you in advance! Best regards] Xxx Company name: Tel:……. Fax:……. MSN:.......... Skype:……….. 外贸开发信模板模板三： Subject: XX (products name) you need/ XX factory / xx good quotation Dear Sirs: We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future . This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations)..... If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon. Best Regards, Your name ( position) company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)

怎样用英语写好外贸开发信

Dear Purchasing Manager, Good morning my friend Thanks for your time to read my email Glad to know you are in the market of We are a manufacture of white fused alumina and related abrasive & Refractory original materials in China. Would you mind to visit our website: https://www.wendangku.net/doc/9f70113.html, for more information? You can see all our products on the website. Wish our products will be helpful for your business Any questions, Welcome here Best Regards /Sure to have caught your interest, we send cordial regards. Claire Feng Sales Manager Tel : Fax : 附件: 如果你准备带附件发送的话，那么附件的大小最好也别超过200K，以PDF文档为好因为doc 和xls 很容易被病毒伪装，所以一般邮件对于这块的杀毒就比较敏感了 邮件发送时间: 这个点很讲究！恩开发信不要选择在星期一发也不要选择在星期五发 开发信应该选择在周二到周四间，客户上班的时间来发！ 备注: Hotmail , 企业邮箱非常不适合于发开发信,很容易被封掉,切记切记! 个人的经验是一天十份以内就足够了 开发信的效果并不是让客户下单,而是让客户记住有这么个供应商做他的产品 有这么个供应在中国为他服务,有这么个供应商可以为他---------------------------------- 提醒: 开发信最好别用"!" , 开发信发出前一定要仔细检查错别字 开发信别ctrl + c , ctrl + v, 你用一秒的时间完成了发送，客户也可以一秒的时间帮信扔进垃圾堆

几种外贸开发信英文完整版

几种外贸开发信英文集团标准化办公室：[VV986T-J682P28-JP266L8-68PNN]

1.主动跟新买家建立联糸Dear Mr. Jones, We understand from your information posted on https://www.wendangku.net/doc/9f70113.html, that you are in themarket for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles.We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at which includes our latest product line. Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Sincerely John Roberts 对新买家要求建立业务联糸的回复 Dear Mr. Jones: We have received your letter of 9th April showing your interest in our completeproduct information.

与大家分享强悍的外贸开发信

与大家分享强悍的外贸开发信！！！ 很多新来TC-Model的sales同事常常抱怨，开发信效果很差，100封里面好几十封退信，剩下的就是石沉大海，难得有一个老外回一句“No, thanks.”就可以让你激动半天。 其实大家有没有想过，这样的做法会严重挫伤自己的积极性。可以试想一下，当你一天坐在电脑面前12个小时，从google和各种黄页搜索到客人信息，一封一封开发信发出去，晚上满脸疲惫的回家，等第二天满怀希望上班的时候，邮箱里爆满各种各样的退信，你是什么感受？ 我以前也是做业务的，当年大学毕业后从业务助理、跟单做起，后来做sales和sales manager，PA to director，一直到现在做buyer，中间换了几份工作，也经历过大部分朋友所经历的各种问题。我当时也有这么一段时间，没日没夜地发推销信，找新客人，无休止地报价，但效果甚微。后来跟很多不同的客人熟识了以后，私底下聊起才发现，当初的开发信写的是大大有问题的。很多老外也是做sales的，也会写开发信，为什么成交率比我们高很多？即使不说成交率，回复率也大大高过我们？ 很多刚毕业的朋友们都是学国贸专业出来的，一般都学过外贸函电这门课，老师们反复教你们怎么写商务信函，怎么回询盘等等，其实这些教材几乎都是学院派人士编的，不是老掉牙过时的东西，就是和

现实基本脱节的。很多老师一辈子都呆在学校里，连外贸都没做过，你怎么能指望从他们这里学到写商务信函的精髓？真正的好的email，必须要模仿老外的行文方式，尤其是英语为母语的客人！即使你的邮件写得四平八稳，语法精到，整篇下来没有任何错误，在大学里可以拿满分作文了，可客人收到以后，还是怎么看怎么别扭。我觉得，你给客人写邮件的时候，必须要忘记中国人的行文和思维方式，要按欧美人的习惯去思考问题和写邮件，这样才能让客人把你当成同类。 到那一天，你随便写一封邮件，当大部分人都看不出这封邮件出自一个中国人之手，你就出师了！ 我先列举一些大部分朋友写email时常范的错误，大家可以看看，对比一下自己，其中的几条是自己也会有的？接下来再讨论开发信怎么写。呵呵。 1）邮件写得过长。客人的时间很宝贵，每天要收到数百封邮件，你想想，一个不认识的人发了一封又长又臭的邮件给你，英语表述又不好，还加了好几M的附件，你会不会认真去看？而且很多老外的时间观念很强，每天都有几块固定的时间用来处理email，很多长篇大论的邮件，只要不是他的熟人发的，一般会被直接删除，或者是把你的地址设为垃圾邮件。 我问过很多西欧客人，他们一般处理每一封邮件的时间是2-3秒，也就是大致扫一眼，重要的邮件，一般马上仔细阅读并回复，不是太重要的，会在outlook里标注上要处理的具体时间，然后从inbox 拉到相应的子目录里。换句话说，只要客人的邮箱地址是对的，也是你

开发信范文

非常实用的外贸开发信范文(2010/04/13 11:25) 1.Dear Sirs, We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present. Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl. 2.Dear Mr Smith Wish you enjoy a great day! I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation. As a professional manufacturer, I would like to introduce our products to you and offer you a quote. We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and

第一封信,外贸客户开发信

第一封信： Dear friend, This is Fionaliu from Shenyang Company of KBB Automatic Door Group whic h is located in Beijng,China. It's myhonor to know your company from the net. I write this email to introduce our company to you. Company introduction: Our Group has three branch companies in China which are located in Beijng, Shenyang and Ningbo and we are the largest manufacture of automatic door in China. Our domestic market share is up to 5 0% which is higher than Boonedam, Besam and Dorma in China. Products introduction: Our main products are two wings automatic revolving door, three wings autom atic revolving door, three wings manual revolving door and automatic sliding door hermetic door and also sliding door operater . Conformity introdution: Our products have been granted the conformity of ISO9001, TGA, RAB and U KAS, while for safety we have the conformity of UL and CE. Export to: With competitive price and excellent quality our products have been exported to America, Japan, Greece, Russia,Spain, Chile and many other countries. I hope we can establish business relationship with you and expand your business scale. If you have interest in our products or any question about our company pleas e feel free to contact me and I will offer you more detailed information.Expeccting your kindly reply. Thank you for your time. Best Regards. Sinc erely yours Fiona

外贸函电,客户开发信

外贸开发函电需知道的六大要素 外贸开发函电，现在比较流行的有两种形式 一、简短型，就说我是谁，我厂做什么的，我们的网址是什么，你有什么问题就问我吧。二，长篇大论型，列举自己的观点以证实自己是比较专业的，比较像购物导购员那样子，通常把观点集中于1.通常你们在哪里采购，中国还有哪些地方便宜。2.价格的变动要素会有哪些。3 通常超低价的产品会出现的问题。4. 一些低价出现的成形，例如偷工减料，工人工资低，管理成本低之类，总之就是列出些观点让客户觉得你是足够专业的. 再下来简要描述一下，影响英文开发函电成功率的7要素： 1.首先要看你的开发信地址，真实买家?还是乱搜索出来的? 2.邮箱有效性，就是那个人还在用那邮箱不，还是没有用了。 3.退信问题，这个经常遇到。外贸知识外贸知识 4.邮箱的所有人，是他们的销售人员，还是财会，其他?，还是采购，还是老板本人呢?前面两种通常通常是不理会你的罗。 5.邮件的内容方面，吸引点是什么?你的邮件靠什么吸引了客户?你想达到的目的是什么?是他浏览你的网站?还是他给你加信? 6.运气问题。那个采购刚好那个时候有采购任务在身的。要是没有，他当然是懒懒的睡觉去罗。 7.邮件发过去，成为垃圾邮件的机率，这会与你的邮件标题，内容，还有他是否经常把类似的邮件标为垃圾邮件，你的邮件里面是不是带有附件，附件有多大，都有关系的。

Hi Sir/Madam, Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions,call me,let's talk details. Best regards! Leon 外贸开发信模板模板二： Dear purchasing manager, Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you. Please link our company web site:............. if you want to know more about our product.by the way, free sample are available. Tahnk you in advance! Best regards] Xxx Company name: Tel:……. Fax:……. MSN:.......... Skype:……….. 外贸开发信模板模板三： Subject: XX (products name) you need/ XX factory / xx good quotation Dear Sirs: We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future . This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations)..... If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon. Best Regards, Your name ( position) company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)

最强悍外贸开发信

最强悍外贸开发信！！！ 2013-05-10 很多sales朋友常常抱怨，开发信效果很差，100封里面好几十封退信，剩下的就是石沉大海，难得有一个老外回一句“No,thanks.”就可以让你激动半天。 其实大家有没有想过，这样的做法会严重挫伤自己的积极性。可以试想一下，当你一天坐在电脑面前12个小时，从google和各种黄页搜索到客人信息，一封一封开发信发出去，晚上满脸疲惫的回家，等第二天满怀希望上班的时候，邮箱里爆满各种各样的退信，你是什么感受？ 我以前也是做业务的，当年大学毕业后从业务助理、跟单做起，后来做sales和sales manager，PA to director，一直到现在做buyer，中间换了几份工作，也经历过大部分朋友所经历的各种问题。我当时也有这么一段时间，没日没夜地发推销信，找新客人，无休止地报价，但效果甚微。 后来跟很多不同的客人熟识了以后，私底下聊起才发现，当初的开发信写的是大大有问题的。很多老外也是做sales的，也会写开发信，为什么成交率比我们高很多？即使不说成交率，回复率也大大高过我们？ 很多刚毕业的朋友们都是学国贸专业出来的，一般都学过外贸函电这门课，老师们反复教你们怎么写商务信函，怎么回询盘等等，其实这些教材几乎都是学院派人士编的，不是老掉牙过时的东西，就是和现实基本脱节的。很多老师一辈子都呆在学校里，连外贸都没做过，你怎么能指望从他们这里学到写商务信函的精髓？真正的好的email，必须要模仿老外的行文方式，尤其是英语为母语的客人！即使你的邮件写得四平八稳，语法精到，整篇下来没有任何错误，在大学里可以拿满分作文了，可客人收到以后，还是怎么看怎么别扭。我觉得，你给客人写邮件的时候，必须要忘记中国人的行文和思维方式，要按欧美人的习惯去思考问题和写邮件， 时间，然后从inbox拉到相应的子目录里。换句话说，只要客人的邮箱地址是对的，也是你要找的right person，你的开发信只能停留在他眼前2-3秒，就是决定命运的时刻了。这种情况下，试问你敢不敢把邮件写得很长？ 2）没有明确的主题。一个不明确的主题，会让客人根本没兴趣去打开陌生人的邮件。这个就需要经验了，内容要言简意赅，直接吸引客人通过主题去点开邮件，目的就达到了。至于他看了以后有没有反应，就要看实际情况和你内容的功力了。有些人写邮件会这样设置主题： “we are the manufacturer of lights”，又或者“need cooperation”，或者“Guangdong *** trading company ltd”，或者 “price list for lights-Guangdong *** trading company ltd”等等，ABC inc代表了客人的公司名，你在写给他的主题上首先加上他公司名，表示对他们公司的尊重；Home Depot vendor-solar light明确表示你是北美第二大零售商Home Depot太阳能灯供应商，既表明了实力，也勾起他的兴趣；最后的DEF Co., Ltd.代表自己公司。这样一来，假设你找对了人，这个正是ABC公司太阳能灯的buyer，又或者是他的某一个主管，突然某一天收到这么一个主题的邮件，哇，home depot的供应商找上来了，太棒了，应该看看是不是有合作机会，是不是比原有供应商更好？他打开邮件的概率会非常非常大！再说了，这个主题设置的还有一个好处，就是客人即使暂时不回你邮件，只是放在收件箱里，但是将来某一天他突然想让你报报价，很容易就能找到这封邮件！只要关键词输

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外贸开发信模板大全 模板1 Hi, Dear Mr Harold.Sacks, We produce Medical Appliances with high quality & very competitive price for 15 years in China; Hope to find a way to cooperate with you. E-catalogues will be sent if needed. Write me back or call me pls, let’s talk more in details. Thank you. Best Regards Yours sincerely Zarah Sales Manager 模板2 Dear, How are you today? ABC Co., Ltd manufacture LED Lights for 8 years in China, and supplier of walmart, hope to be one of your supplier. FREE SAMPLES & Catalogues will be sent if needed. Write me back or Call me please, let me talk details. Looking forward to working with you in the near future. Best Regards and thanks. Alice Sales Manager 模板3 Hi Sir/Madam, Glad to hear that you're on the market for furniture, we specialize in this field for 14 years, with the strength of ERU&USA ANTIQUE FURNITURE, with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions, call me, let's talk details. Best regards! Leon 模板4 Dear purchasing manager, Hello, this Lily Lee from xxx company, our company is a professional xx manufacturer with years‘s experience. so we want to avail ourselves of opportunity establishing business relation with you. Please link our company web site:............. if you want to know more about our product. By the way, free sample are available. Thank you in advance! Best regards] Xxx Company name: Tel:……. Fax:……. MSN:.......... Skype:………..