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之前写的文章总喜欢携带些技术性的元素进去，可能已经成为了习惯，技术性的东西派得上用场就是有用的。上一次写的一篇文章：“麦包包优化之深度挖掘”阐述了一个麦包包优化的层次问题，注重的是细节。其实麦包包做的是真正的“网站优化”。我把这四个字加粗加黑的目的就想引起下文的网站优化的新概念的诠释。希望你会对此有不同的见解并能够与我们大家一同分享。在网站运营探讨俱乐部有一句话说得很好，“分享是一种快乐”。

李智常跟我说，流程构建血脉，细节决定成败。我感触挺深。大家要知道SEO

优化的只是网站的一个点，并不是网站优化的全部。网站优化涉及到UEO，SMO 等等一些元素，它是一个整体，所连接起来就是一个流程。而这流程的每一个细节决定网站优化是否是一个成功的举措。

现在很多微博都在转播，SEO+UEO才算得上真正的网站优化，这里我想把网站优化这一概念赋予些元素和更多的思想进去，并把焦点放在产品/服务的增值或者说企业ROI投资回报上。

SEO更多注重引擎优化，架构优化，外部优化等带来的流量，UEO侧更多粘住这些流量，让顾客能够快速，精准，友好地得到自己想要了解的，想要得到的东西。Ueo还包括一点SMO（社会媒体优化），SMO也可以划分成优化的一个大点。UEO如果说粘住流量，那么SMO可以说把这些流量口碑似的分享出去，实现流量增值。这里加上一个元素SSO（sales service optiministic），我们可以把它称为：销售服务优化。

流量是大家最为关注的地方，我们从流量去了解这么一个流程。流量来了，那么需要留住它，然后不断扩大流量，在这期间持续不断创造有价值的流量。网站优化的最终就是取得投入产出的回报。

我举个例，一个游乐场所，从内部设施完备架构和外部的基本宣传功夫做好了，那么很多玩家就给吸引或者自己找上门来了，把游乐场内部游乐设施，功能指示等，温馨提示等给游客，游客了解一些新玩意，有目的，兴趣玩游乐设备。另外给他们一些优惠券，介绍券等等让他们介绍朋友过来后，或者下一次再来会有打折的一些优惠以此一个类似口碑营销来宣传带动回头客和扩展玩客源。在这些流程里面客服服务一定得到位，一定得做好。可能前面已经做了大量的功夫，很多玩客已经已经进来凑热闹了，我们就应该更好的服务好游客，让游客更好的了解，玩得开心，然后让他们再一次或者介绍一些朋友过来，以这样持续创造价值，产生回报。

网站优化做了90%的东西，最后却只有10%优化决定你的网站优化是否成功，所以别忽略那怕只有10%的工作。这就是销售服务优化，目前大多数的一些b2c 商城，企业平台，门户平台，还是团购平台大部分都存在这种问题，因为我发现也的确大多数的企业都有这么一个通病，无法留住客户，无法持续创造价值，希望这篇文章能给企业对网站优化新概念诠释的理解。

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