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social media
social media

Running head: THE EFFECTS OF SOCIAL MEDIA ON COMMUNICATION 1 The Effects of Social Media on Communication

The Effects of Social Media on Communication The “six degrees of separation” theory assumes that anyone can get in touch with gets to another person in fewer than six steps, and people could connect any two persons by a chain of “friend of a friend”. Social media uses this theory to change the way people communicate. It is a platform that offers individuals the opportunity to share their personal perspectives, ideas and experiences. Nowadays, it mainly includes the social networking sites, blogs, podcasts, consumer products or service websites and internet discussion forums. Based on the Internet social media transmit huge information to people, which has become an essential and even indispensable part of their personal lives. People can receive their friends news on Twitter, talk to those who have the same interests on Facebook, share clothing and food on blog and comment others’ content on Facebook. They have a striking ability to connect with others and to share their interests, opinions and even everything. In other words, people’s brands can use social websites to communicate with their audience.

Social media has different impacts on our communication. And we need to know how the social media evolve and change our society sending and getting information. One of the best applications of the social media is on business. The retailers think social media is the main factor that affects various behavior of consumers, including awareness, purchase behavior and post-purchase feedback about a certain brand. Twitter connect with customers and help them recognize their own characters and preference rather than use traditional method such as simply posting their products and services, which make people feel more comfortable and convenient

interact with these companies. For example, Jeff Swartz, the CEO of the Timberland Company, uses his Twitter to display his personal life and introduce the Timberland’s project to draw attention of people to concern the environment, instead of the company’s homepage. In this way, Swartz makes a connection with people in an efficient way to introduce Timberland products. In addition, businessmen have their own broadcast network such as Facebook and Twitter think the small acts with internet are more valuable than the huge campaigns. Besides, in the past years, if we want to express our feelings and experiences about services or products of company, we need to talk with every relatives and friends by face-to-face, which is of less efficiency and consume more time and energy. On the contrary, today, we just spend several minutes making people know about what happened through Facebook or other social websites. Customers easily and widely broadcast their own feedbacks and experiences through the various media of communication.

Admittedly, social media brings many benefits and convenience to persons’daily lives, and its evolution promotes the business and other industries’ development. However, social media is like a double-edged sword. Shortcomings become clear and evident as an increasing number of people using it. For examples, people change their focus of attention since they concern more about news of their social circles and they also encounter problems in privacy security due to the personal information they post online.

First and foremost, social media makes many people lose their characters. Most of them use social websites not do what they really want to do, but are just influenced

by their partners. As their peers often talk about kinds of information by the social websites, in order to have the same topics, they start to open account on the social websites and talk with their companions. In addition, some of them only blind chase the trend to follow other people’s behaviors. What’s more, they post personal information and anything on the social websites like their meals, clothing and mood by which they can attracts more followers’ attention. In fact, their behavior and deeds are kind of expression of flaunt, because they want others know how many people follow and pay attention to them. Meanwhile, all of their personal identities have been shown to the public, which causes people lose their only own characters. Consequently, fewer people concern about the current affairs around them. And they are more likely to look at the stories of their friends or news of their followers via Facebook and Twitter than to read news like USA Today or CNN.

In addition, not only some persons overshare their personal information through social media, but the serious Internet censorship also occurs in some countries, for example in China, John Lagerkvist (2011) in her article “New media entrepreneurs in China: allies of the party-state of civil society”implies that Internet censorship in China is a pressing concern for the country politics because social media tools become battle found between the state and the opposition in today’s nondemocratic regimes. Chinese government heavily restricted Internet environment after the event of the Arab Spring, and the Chinese Communist Party doesn’t agree voices in society and the media, so they want companies of social media restrict information spread to the public, in the same time, companies of social media want give more various

information to the public, so these company get into a dilemma. The social media companies need to take measures to achieve balance providing social media platforms where users can speak free and protecting the party-state. So companies of social media have long way to make good and available information to satisfy the state’s and the public’s need.

Furthermore, people spend less time and opportunity communicating with others through face-to-face way so that they weaken the ability deal with the multi-aspect interpersonal relationship in their daily lives. People use the social media just to keep touch with their close friends, and they do not explore the further interpersonal relationship to extend their social circles. Most people get more information from their friends through the Internet, which occupies them more time to focus on cellphones or computers rather than real communication with those who are around them. In addition, influence of social media on teenage is far deeper and more profound. According to a recent poll about teenagers use of the social website situation, “seventy percent of teens have their own cellphones, what’s more, twenty two percent of teens log on social media about ten times a day, and more than half of teens log on it more than once a day”(Gwenn and Kathleen, 2011). Children use smartphone not just to give calls but to play games or to concern their favorite stars’lives. With tens of thousands of people having access to social media and spending more time on it, it become an usual situation that some people play smartphone on the table and ignore those who they dine together In fact, face-to-face is a direct way to share sorrow and happiness when they talk with each other about work or study

experiences and other topics. They take advantage of all of their free time to play on social media, which encloses themselves and shutdowns their emotion. That is actually diagnosed and identified as “socially detrimental human-technology relationship” (Chou et al, 2014).

In addition, one of the worse consequences of social media is deficiency of protecting privacy. People improperly use technology, share too much information and post personal stuff in an unsafe way, which may put personal privacy at risk. For example, they need to register personal information on social website, like the ID number and password, similarly, we often search information on the websites. The producers of social media could gain their personal information, especially their privacy information on the social media, because they leave behind the evidence of what we visit on the Internet, it called “digital footprint”. Although they can set their privacy settings in a higher level, personal privacy on social networks could be searched and used by producers of social media. In this situation, the information and messages can be shared and spread father and faster than at any other time in human history. For example, Google has privacy settings that let users protect information and the network does not reveal personal information, especially for the younger users. However, when they decide to share information openly, Google could collect their information and compile into the profile of their personal information, and then they would give a right judgment according to their profile and send related advertisements to their social websites. So people need to carefully protect their privacy information on complicated social media.

All in all, social media makes our lives and work more convenient; as we can be informed of and share updated information whenever and whatever we do. Nevertheless, social media has emerged some shortcomings that we people should realize, and it is necessary for us to adopt rational way to use it such as how long we spend on it or what situation we should better close it. In this way, we can avoid using it incorrectly and make the social media more meaningful to our lives.

References

O'Keeffe, G. S., & Clarke-Pearson, K. (2011). The impact of social media on children, adolescents, and families. Pediatrics, 127(4), 800-804.

Chou, W. Y. S., Hunt, Y. M., Beckjord, E. B., Moser, R. P., & Hesse, B. W. (2009). Social media use in the United States: implications for health communication. Journal of medical Internet research, 11(4).

Johan Lagerkvist. (2011). Journal of International affairs. New meida entrepreneurs in China: allies of the party-state of civil society.

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体育明星代言的利弊分析1

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(整理)体育项目投资风险分析.

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