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商务英语沟通复习大纲

Chapter 1

How to Apply for the ideal job

1.Writing a good enquiry about a job is vital to your chances of success.

2.Remember——the first words that the employer reads are going to shape his or her opinion of

you.

3.You will need to make sure that you understand the requirements of the job and the special

qualities that the potential employer is looking for in applicants for employment.

4.Hints and Tips (Page 10 本章重点)

Chapter 2

The resume and the Interview

1.In a resume, the content and style are very important.

2.The important factor is to make your resume clear, concise and easy to read.

3.Pay attention to “the essentials(基本要素)”（Page 28），对一些基本的信息要有所了解。

4.How to prepare a interview ? （思考一下，如果碰到类似的题目，怎样作答）

Chapter 3

Spoken Business Communication

1.This chapter mainly tells us the basics of preparing a good spoken report or presentation,

concentrate on the importance of thorough preparation and conciseness.

2.Prepare for the talk ( the audience, the introduction, the facts, visual aids, the technology, the

venue, the length, questions?)

3.Prepare the content ( for example, the content must be relevant to the audience 不局限于此，

还可以一些跟内容有关的准备工作)

4.“KISS” rule ( Keep It Short and Simple. 注意：试卷答题时切勿简写)

5.Hints and Tips ( for example, look at the audience and smile, take your time, eye contact, pay

attention to the things you do with your hands when speaking, don’t speak too fast 等等，学会在相关问答题或者情景设置题中想到一些知识点，有条理地列出来)

6.Practice makes perfect

Chapter 4

Communicating with Colleagues and Customers

1.In daily life most of the messages you communicate and receive are, in fact, non-verbal.(关于

相关的非语言类信息，请同学们注意有哪些形式，比如the way a person dresses)

2.如何传递好信息（Page 85中第二种描述方法，请大家识记一些较好的通用语句）。

3.Hints and Tips about problem communications ( stay calm, listen, don’t assume, explain

clearly, speak clearly, ask for details, check and respond, close等)

https://www.wendangku.net/doc/a116990407.html,municate with bosses ( listen, ask for suggestions, lead your ideas into the ideas of the

other person, explain clearly, ask for suggestions again, offer to revise, checking, follow up 等)

这一章，大家需要注意，无论跟客户、同事还是老板，很多沟通的方式是相通的，希望大家把这种沟通的相似与异同点好好对比一下，在描述的时候头脑会更加清晰。

Chapter 5

Written Communications

1.Simplicity, respect and clarity are vital.

2.“five W’s” and “H”. ( what, why, when, where, who and how，如果需要考虑成本的话，可

以再加上一条how much)

3.written forms of communication ( Page 110 )

Chapter 6

Business Meetings

1.Why people hold meetings ( Page 125 简单了解)

2.Meeting styles ( authoritarian, inclusive, combat, routine, informal 了解每种会议的特点，能

辨清会议类型)

3.The writer of a normal business record, therefore, has to evaluate, select and summarise.

4.The advantages of a written summary ( Page 128)

5.The person who prepares the records of a meeting has considerable influence.

6.Remember two guides ( KISS rule and 5W&1H rule) when you do the meeting minutes.

7.Hints and Tips ( Page 141)

8.How to prepare agenda ( Page 142 的模板)

Chapter 7

Cross-cultural Business Communications

1.The definition of “Stereotype”

2.Hints and Tips ( Page 151)

3.Phenomena which influence cultures ( time and punctuality, formality, attitudes, socialising,

gender)

4.Differences between cultures ( 比如politeness, deference and interruption等，并注意利用多

样性争取沟通机会)

5.Hints and Tips （Page 163）

Chapter 8

Crisis Communications

1.The definition of “Crisis”

2.When a crisis happens, communications are always the most important, it is essential that

information be communicated both internally to staff and business partners and externally to the public, to the media and to authorities.

3.Hints and Tips ( act fast, leave the blame, don’t forget anyone)

4.The golden rules （Page 174，本章重点）

Chapter 9

Media Communications

1.What should we pay attention to when we write a press release? (比如，the content must be

relevant, the number of words should be limited)

2.Press conferences require a lot of thought and organisation.(书中给出的三个步骤，page

199-200)

3.You can improve the effectiveness of your written business communications by using

appropriate and effective images.

4.为媒体报道提供便利条件

5.One of the most useful ways to help a person prepare for an interview is to prepare a set of

Questions and Answers.

6.Bad Press ( 注意场景设置，如遇到写作题，该怎样表达。比如be honest，be available)

7.Inward communication ( customer feedback, media monitoring, staff等)

8.Hints and Tips（Page 213）

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目录专业代码：建筑经济管理（独立本科段）专业课程设置与学分 (1) 建筑经济管理（独立本科段）考试安排表 (2) 建筑经济管理（独立本科段）专业考试计划简表 (3) 专业代码：商务英语（独立本科段）专业课程设置与学分 (4) 商务英语（独立本科段）考试安排表 (5) 商务英语（独立本科段）专业考试计划简表 (6) 专业代码：数字媒体艺术（独立本科段）专业课程设置与学分 (7) 数字媒体艺术（独立本科段）考试安排表 (8) 数字媒体艺术（独立本科段）专业考试计划简表 (9) 专业代码：信息管理与服务（独立本科段）专业课程设置与学分 (10) 信息管理与服务（独立本科段）考试安排表 (11) 信息管理与服务（独立本科段）专业考试计划简表 (12) 专业代码：机械制造与自动化（独立本科段）专业课程设置与学分 (13) 机械制造与自动化（独立本科段）考试安排表 (14) 机械制造与自动化（独立本科段）专业考试计划简表 (15) 专业代码：工程造价管理（独立本科段）专业课程设置与学分 (16) 工程造价管理（独立本科段）考试安排表 (17) 工程造价管理（独立本科段）专业考试计划简表 (18) 专业代码：财务管理（独立本科段）专业课程设置与学分 (19) 财务管理（独立本科段）考试安排表 (20) 财务管理（独立本科段）专业考试计划简表 (21) 专业代码：现代商务（独立本科段）专业课程设置与学分 (22) 现代商务（独立本科段）考试安排表 (23) 现代商务（独立本科段）专业考试计划简表 (24) 专业代码：电气工程与自动化（独立本科段）专业课程设置与学分 (25) 电气工程与自动化（独立本科段）考试安排表 (26) 电气工程与自动化（独立本科段）专业考试计划简表 (27)

商务英语沟通

what time would be convenient for you 你看什么时间比较方便 I'd like to suggest a toast to our cooperation. 我想建议为我们的合作干一杯。 Here is to our next project! 为我们下一个项目干杯！ would you please tell me when you are free 请问你什么时候有空 gald to have the opportunity of visting your ompany and I hope to conclude some business with you。很高兴能有机会拜访贵公司，希望能与你们做成交易。 what I care about is the quality of the goods. 我关心的是货物的质量。 please have a look at those samples. 请给我看一下那些样品。 I'd like to know any business connections abroad. 我想多了解一些你们公司。 I would be happy to supply samples and a price list for you. 我很乐意提供样品和价格单给你。 can I have your price list 你能给我价格单吗 will you give us an indication of prices 你可以给我报一个指示性的价格吗 I am in charge of export business. 我负责出口生意。 I'm thinking of ordering some of your goods. 我正考虑向你们订货。 what about the prices 那价格方面怎么样 Let's call it a deal. 好，成交！ our product is the best seller. 我们的产品最畅销。 our product is really competitive in the word market. 我们的产品在国际市场上很有竞争力。 our products have been sold in a number of areas abroad. 我们的产品行销海外许多地区。 It's our principle in business to honor the contract and keep our promise. "重合同，守信用"是我们经营的原则。 I wish you success in your business transaction. 祝你生意兴隆。 I want to out your product.

商务英语沟通试题

2014-2015学年《商务英语沟通》13商务英语1、2班期末口语考试试卷一Select a partner by drawing a lot and perform one of the following dialogues、 Task 1 Job Interview If you get a job interview opportunity for a sales assistant from an international trading pany where you have been expecting to work for a long time, please make a careful preparation on appearance, expressions, manners, wording, voice, postures(手势), etc、and try to succeed in getting the job、The following points are necessary to be discussed: - Self-introduction - The reason to select the pany - Special advantage for the job - Working experience - Five-year target - Biggest weakness and how to overe the weakness - Expected salary If there is no agreement to be reached between Student 1 and Student 2, Student 1: interviewee Student 2: interviewer 2014-2015学年《商务英语沟通》13商务英语1、2班期末口语考试试卷二Select a partner by drawing a lot and perform one of the following dialogues、 Task 2 Telephone Marketing Make a dialogue over telephone with your partner to establish business relations with a potential new customer, make an appointment for further discussion and/or promote your products over the phone、The following points are necessary to be discussed: - Correct and polite wording on telephone dialogue -Manage not to let the potential customer close the conversation before: 1)getting the information about your pany and products; 2)accepting an appointment with you; 3)leaving his or her contact number or email to you、 If there is no agreement to be reached between Student 1 and Student 2, Student 1: sales clerk Student 2: potential customer 2014-2015学年《商务英语沟通》13商务英语1、2班期末口语考试试卷三Select a partner by drawing a lot and perform one of the following dialogues、 Task 3 Trade Fair Marketing Suppose you are a clerk in a Chinese trading pany、Your boss asks you to attend an international trade show in Shanghai、Please make a careful preparation on appearance, expressions, manners, wording, voice, postures(手势)and try to promote your pany and products and attract a potential customer by taking advantage of some marketing skills、 The following points are necessary to be included: - Prepare sufficient business cards, brochures, catalogues, price lists, sample products, sample packing, pany ad video, laptop puter, U-disks, printer, etc、

(必过)05439商务英语阅读自学考试试卷

商务英语阅读试卷 I. Translate the following words or expressions. A.Translate the following into Chinese. 1. C.P.I. (consumer price index) 2. monopoly 3. par value 4. IPO (initial public offering) 5. financial institution 6. income funds 7. GNP (gross national product) 8. production line 9. C.I.F. (cost, insurance and freight) 10. board of directors 11. registered capital 12. F.O B 13. circulating fund 14.Clean Bill 15. public relations 16. red chips 17. bank account 18. government bond 19. GDP (gross domestic product) 20. bill of exchange 21. premium 22. commission 23. durable goods 24. savings bond 25. stock exchange 26. mutual fund 27. market share 28. product mix 29. Letters of Credit (L/C) 30. income statement 31. retailer 32. stock market 33. tangible product 34. product line 35. current assets 36. installment 37. H shares 38. inventory 39. common shares 40. preference shares 41. net asset 42.bearer bond 43. stock certificate 44. promissory note 45. policy holder 46. insurance policy 47. middleman 48. publicity 49. mass selling 50. target return B. Translate the following into English. 51.信用证52. 营销组合53. 风险资本 54.普通股 55. 索赔56.资产57. 直销58.保险单 67.佣金68.折旧69.客户服务70.红利 71.面值72.市场细分73.流动资产74.公共关系 75.净收入76.合同77.优先股78.人寿保险 79.债券80.有限责任81.保险82. 净资产 83. 退货 84.集装箱 85. 汇票86.期初存货 87. 股东88.离岸价 89. 电汇 90.债券持有者 91.销售92.垄断93.定价94.盈亏平衡点 95.购买力96.投资经纪人97. 营销组合98.利率 99.收入保险100.保险费 II. Choose the best answer to fill in the blanks. 1. The buying of products on which we have been pre-sole through advertising is called ______. A. rational buying B. emotional buying C. reflex buying D. impulse buying 2. Which of the following is NOT a common form of payment in foreign business transactions? A. Cheque B. Cash C. Bank transfer D. A sight bill 3. A clean bill is ______. A. a spotless bill B. a bill that is not accompanied by shipping documents C.an unused bill D.an invalid bill 4. If competitors get together to raise or lower prices, this act is ______. A. price discrimination B. deceptive pricing C. resale price maintenance D. price fixing 5. Which of the following belongs to “Marketing Mix”? A. Labor force B. Machines C. Materials D. Promotion 6. What do you think is the strength of publicity?

商务英语-谈判

商务谈判常用语在双方谈判的过程中，一定要注意倾听对方的发言，如果对对方的观点表示了解，可以说：I see what you mean. （我明白您的意思。）如果表示赞成，可以说：That's a good idea. （是个好主意。）或者说：I agree with you. （我赞成。）如果是有条件地接受，可以用on the condition that这个句型，例如：We accept your proposal, on the condition that you order 20,000 units. （如果您订2万台，我们会接受您的建议。）在与外商，尤其是欧美国家的商人谈判时，如果有不同意见，最好坦白地提出来而不要拐弯抹角，比如，表示无法赞同对方的意见时，可以说：I don't think that's a good idea. （我不认为那是个好主意。）或者Frankly, we can't agree with your proposal. （坦白地讲，我无法同意您的提案。）如果是拒绝，可以说：We're not prepared to accept your proposal at this time. （我们这一次不准备接受你们的建议。）有时，还要讲明拒绝的理由，如To be quite honest, we don't believe this product will sell very well in China. （说老实话，我们不相信这种产品在中国会卖得好。）谈判期间，由於言语沟通问题，出现误解也是在所难免的：可能是对方误解了你，也可能是你误解了对方。在这两种情况出现後，你可以说：No, I''m afraid you misunderstood me. What I was trying to say was…… （不，恐怕你误解了。我想说的是……）或者说：Oh, I'm sorry, I misunderstood you. Then I go along with you. （哦，对不起，我误解你了。那样的话，我同意你的观点。）总之不管你说什么，你最终的目的就是要促成一笔生意。即使不成，也要以善意对待对方，也许你以后还有机会，生意不成人情在，你说对吗？价格谈判常用句型商谈价格是买卖之间很重要的一环。商品的价值往往同商品的本质关系密切。当要强调出口商品的品质以使交易达到理想的价格时，我们可以说：This one is very good for 10 US dollars.（这东西绝对值10美元。）或These are slightly higher in price, but their superior quality makes them more valuable than the less expensive ones.（这些货价稍微高了一点，但其优异的品质，使它们比那些便宜的货，更有价值。）在谈到商品价格便宜时，买方切

商务英语写作教学大纲

《商务英语写作》教学大纲一、课程性质、任务和基本要求 1．课程性质《商务英语写作》是商务英语专业的专业核心课程，也是文秘、国贸等涉外专业的重要选修课程，旨在培养学生英语五项技能中的英语写作能力。此课程涵盖了商务英语基本写作类型、写作规、写作格式和写作方法，课程容与现实商务生活紧密结合，既提供各种实例，又设计了一体化的实训，训练学生用英语有条理地组织商务信息，起草规得体、条理清晰的商务文书，合理利用商务交流中的礼节和技巧，建立有效的商务沟通。 2．课程任务开设本课程旨在使学生对商务情景中最常见和最常用的各种应用文的用途及格式有一个总的了解，使其不仅能熟悉商务文体的各种惯用英文表达法，而且能广泛增加有关商务知识，并在模拟及实景中运用这些知识进行商务交际。 3．基本要求：充分利用教材中的商务材料以及老师所给的案例，并结合所学商务知识，与现实商务活动进行多种形式的联系，提高学生对各种商务写作材料的准确理解和把握。经过反复学习、模仿和套用，掌握商务应用文的书写规律和方法，逐渐学会撰写各类商务应用文，力求语言正确，表达得体，在实际操作中活学活用。二、学时分配建议本课程教学总时数为66课时，具体学时分配可参见下表。学时分配建议表

三、教学目标： 1．课程能力目标：（1）能够根据招聘广告并结合个人实际情况，熟练撰写英语求职信、应聘信、求职追踪信和个人简历等求职类文书（2）能够运用商务交际中的礼节和技巧，撰写英语邀请函、感信、祝贺信等常见社交类文书（3）能够规地起草英语启示、通知、备忘录、商务报告、会议纪要等常用公务文书（4）能够比较规地撰写英语名片、简章、商品使用说明书、推销函等主要商务宣传文书（5）能够正确、得体地处理询盘信、发盘信、还盘信、订单与合同等常规外贸商务函电。 2．课程知识目标（1）掌握英文求职信、应聘信和个人简历的基本格式和主要容；（2）了解英文书信的基本格式和不同书信类型的写作特点；

2018年自学考试《商务英语阅读》试题及答案

2018年自学考试《商务英语阅读》试题及答案Baidu plans to launch a service offering free legal music downloads this month, a step set to raise hopes among music labels that China is starting to crack down(严厉镇压) further on copyright infringements(违反侵害).中国最大的在线搜索引擎百度(Baidu)计划在本月启动一项合法的免费音乐下载服务，这一举动将使各音乐厂牌燃起对中国进一步打击侵犯版权行为的希望。 China’s largest online search engine has started testing Baidu Ting, the new service, among a limited number of users before opening it to all later this month, the company said.百度透露，该公司已经开始在数量有限的用户当中测试新服务百度ting!，并将在本月晚些时候向所有用户开放。 The move comes amid(在…之中) a crackdown on violations [?vai??lei??n] (侵害)of intellectual property rights(知识产权) which the government started last October and which has led to the shutdown of many websites that offer pirated ['pai?rit] (盗版,剽窃)music and films via streaming and downloads.百度采取这一动作之前，中国政府曾从去年10月开始打击侵犯知识产权的行为，导致许多提供盗版音乐和电影的流媒体播放和下载的网站被关闭。 The US government, in its annual report on intellectual property rights protection worldwide, kept China on its special watchlist(监控人员名单)but expressed cautious optimism over the country’s recent