销售英语 营销英语常用词汇Q-S
销售英语营销英语常用词汇Q-S
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Q qualifying prospects 审查潜在顾客资格
quality dimensions 质量维度
quality 质量
quantity discount 数量折扣
question marks 问题类
questioning 询问法
quotas 定额
R R & D expenditure 研究开发战略
race and ethnic origin 种族和民族
rack jobbers 供应超级市场的批发商
radio 无线电广播
rank ordering 排序
rate of adoption 采购率
rate-of-return/target return pricing 回报率/目标回报定价法
rational appeals 理性诉求
rationale 基本原理
raw materials 原材料
reactive and proactive responses 反应及前摄策略
reactive new-product development strategy
reactor strategy 反应型战略
real estate 房地产
rebates 回扣
recall tests 记忆测试
receiver 接收者
reciprocity 利益互惠
recognition of problem/need 发现问题/需求
recognition tests 认知测试
recreation 娱乐业
recruitment and selection 招聘与选拔
recycling of packaging 包装回收（利用）
Reebok 锐步
reference group 参照群体
referent power 参照权
refocus 巩固
refunds 退款
refusal to deal 拒绝经营
regression analysis 回归分析法
regulation 管制
related/concentric diversification 相关/同心多元化
relational VMSs 相关式垂直营销系统
relative attractiveness of declining markets 衰退市场的相对吸引力relative market potential 相对市场潜力
relative market share 相对市场份额
reliability 可靠性
repeat purchase behavior 重复购买行为
repetition 重复
repositionings 重新定位产品
requirements planning 需求计划
reseller 中间商
resident buyers 常驻采购员
resource allocation/deployment 资源配置
response strategies 反应策略
response to communication 传播响应
responsive strategy 反应型新产品开发战略
responsiveness 响应性
retail coverage strategy 零售范围战略
Retail Index 零售指数
retail outlets 零售店
retail sales 零售额
retailer co-operatives 零售商合作社
retailer 零售商
retailing trends 零售趋势
Return on Equity (ROE) 权益回报率
Return on Investment (ROI) 投资回报率Return on Net Assets (RONA) 净资产回报率reverse engineering 反向工程
reward systems 奖励系统
rivalry determinants 竞争决定因素
rivalry 竞争对手
Robert Miles 罗伯特·迈尔斯
Rockwell 洛克威尔
Rolex 劳力士
Rolls-Royce 劳斯莱斯
roster 名册
Rover 罗佛公司
S salary 薪金
sales agents 销售代理商
sales analysis by customer 顾客销售分析sales analysis by order size 订货规模的销售分析sales analysis by product 产品销售分析
sales analysis by territory 区域销售分析
sales analysis 销售分析
sales forcasting 销售预测
sales force estimates 销售人员估计
sales force size 销售队伍规模
sales force 销售队伍
sales forecasting 销售预测
sales management 销售管理
sales organization 销售组织
sales performance 销售表现/业绩
sales personnel incentives 销售人员激励
sales personnel 销售人员
sales planning 销售计划
sales potential 销售潜力
sales promotion 销售促进/促销
sales territory 销售地区
sales trends 销售趋势
sales 销售额
sales/price reduction 销售/价格下降
sample design 样本设计
sample size 样本大小
sampling 抽样
sampling 提供样品
scale efficiency 规模效率
scaled measures 比例测度
scoring models 评判模型
screening of ideas 创意筛选
sealed bidding 招标
Sears 西尔斯
secondary sources 第二类/次要数据
second-but-better new-product development strategy 后者居上型新产品开发战略
security 证券业
segmentation and targeting 细分与目标选择
segmentation criteria 细分标准
segmentation descriptors 市场细分变量
segmentation 市场细分
Seiko 日本精工株式会社（全球著名的打印机生产商）
selective demand 选择性需求
selective distribution 选择分销
selective exposure 选择性接触
selective perception 选择性感知/理解
selective retention 选择性保留
self-employed person 独立经营的个人
self-managing teams 自我管理团队
self-oriented 自我导向型
selling groups 销售团队
selling proposition 销售计划/提议
selling 推销/销售
service guarantees 服务保证
service industry 服务产业
service organization 服务组织
service quality 服务质量
service 服务
serviceability 服务能力
serviceability 适用性
services channels 服务渠道
servicing products 服务产品
servicing the account 客户服务
setting quotas 确定定额
shake-out stage 动荡阶段
shared programs/facilities 分享计划/设备
share-growth strategies for followers 追随者的市场份额增长战略shareholder value 股东价值
share-maintenance 份额保持
Sherman Act, USA 美国谢尔曼法案
shopping goods 消费品
short-term memory 短期记忆
signal vehicle/carrier 信号载体
simulated test marketing 模拟市场测试
single-factor index 单因素指数法
single-line mass-merchandiser stores 单一类型产品专营连锁店SKF 瑞典轴承公司
skimming and early withdrawal 撇脂与尽早撤离战略skimming pricing 撇脂定价法
sleepwalker/contented underachievers 梦游者/很容易满足的人slotting allowance 安置津贴
social acceptability 社会可接受性
social class 社会阶层
social objectives 社会目标
sociocultural environment 社会文化环境
soft goods 非耐用品
soft technology 软技术
sole ownership entry strategy 独享所有权的进入战略
Sony 索尼
source credibility 信息来源的可信度
source 广告信息来源
sources of data 数据来源
sources of new-product ideas 新产品创意来源
speciality goods 特殊品
speciality retailers 专营零售商
speciality stores 专营商店
specialization 专门化
spokesperson 代言人
Sprint 斯普林特
Standard Industrial Classification (SIC) 标准工业分类代码standardization strategy 标准化战略
standby positioning 备用定位
staple goods 日常用品
Starbucks 星巴克
stars 明星类
statement of job qualifications 工作要求说明
stock levels 库存水平
stockless purchase arrangement 无存货采购计划
store brands 零售商品牌
straight commission compensation plan 纯佣金制薪酬方案straight rebuy 直接再购
straight salary compensation plan 纯薪金制薪酬方案strategic alliances 战略联盟
strategic business unit (SBU) 战略经营/业务单位strategic control 战略控制
strategic fit 战略协调性
strategic group 战略组
strategic inertia 战略惯性
strategic intent/objective 战略目标
strategic marketing program 战略营销计划
strategic pricing objectives 战略定价目标
strategic withdrawal 战略撤退
strategy constraints 战略影响因素
strategy formulation and implementation 战略制定和实施strategy implementation 战略实施
strategy reassessment 战略重估
subculture 亚文化
subfactor 次级因素
substitute goods 替代品
substitution threat 替代产品的威胁
success rates 成功率
Sumitomo 住友商事
Sun Microsystems 太阳微系统
supermarkets 超级市场
supplementary media 辅助性广告媒体
suppliers' bargaining power 供应商的讨价还价能力surrogate products 替代产品
survey 调查
survival pricing 生存定价法
sustainable competitive advantage 可持续的竞争优势sweepstakes 彩票抽奖
switching cost 转换成本
symbols 符号
synergy 协同作用
2020年高级商务英语高频词汇：科技及设备
2020年高级商务英语高频词汇：科技及设备 1.advance 前进;进展 2.capacity 容量;才能;水平 https://www.wendangku.net/doc/b84299286.html,ponent 构成要素;成分;零件 4.device 装置;设备;图案;设计 5.engineer 工程师 6.facilitate 促动;使(更)容易 7.fuel 燃料 8.generator 发电机;产生器 9.innovative 创新;革新的 10.inventor 发明家 11.leading edge 居优势的 12.malfunction 故障;发生故障，机能失常 13.mode 样式;模式;方式;风尚;时尚 14.operate 操作;运转;经营 15.outlet 出口;排水口;销售店;商行;插座;销路 16.portable 可携带的;轻便的 17.raw material 原料 18.satellite 卫星 19.specification 说明;详述
20.substandard 标准以下的 21.automaton 自动操作装置;机器人 22.cell(ular)phone 移动电话;手机 23.consecutive 连续的;连贯的 24.devise 设计;发明;策划 25.equipment 装备;设备 26.facility 便利的设施;设备 27.gadget 小巧的机械装置;小玩意 28.hands-on 实地操作的;亲自体验的 29.inspect 检查;审查;视察 https://www.wendangku.net/doc/b84299286.html,boratory 实验室 33.maintenance 维护;保养 32.manual 使用手册，指南;手工的 https://www.wendangku.net/doc/b84299286.html,work 网络系统;广播、电视网;电脑网 34.outage 电力中断;断电 35.petroleum 石油 36.procedure 程序;手续 37.reverse 相反的;颠倒的 38.solar (源自)太阳的;依太阳而运行的 39.static 静电干扰;静止的;静态的;静电的 40.turn down 关小(声)
市场营销常用英语词汇
YA: Year Ago/去年同期 PP: Previous Period/上期 CHG: Change/变化 MKT: Market/市场 PROD: Product/产品 VAL: Value/销售额 VOL: Volume/销售量 NUM: Numeric/数值 WTD: Weighted/加权 DIST: Distribution/铺货率 S.P.P.D.: Sales Per Point of Distribution /每点销售额OOS: Out of Stock/缺货 DIFF: Difference/变化 PUR: Purchase/进货 AVE: Average/平均数 OPP: Opportunity/机会 SHR: Share/份额 IMPT: Importance/重要性 MAT: Moving Annual Total /滚动年度 YTD: Year-To-Date /截至当期的本年累计
VALUE (Million)销售额(百万) VALUE YA去年同期销售额 VALUE PP上期销售额 VALUE % CHG YA当期销售额较去年同期销售额的变化 VALUE % CHG PP当期销售额较上期销售额的变化 VALUE % SHARE某销售额占总销售额的份额 VALUE % SHARE YA去年同期某销售额占总销售额的份额 VALUE % SHARE PP上期某销售额占总销售额的份额 /- VALUE % SHARE YA当期销售额份额与去年同期销售额份额之差 /- VALUE % SAHRE PP当期销售额份额与上期销售额份额之差 VALUE % SHR OF TRADE细分市场的重要性(销售额比重) VALUE % SHR OF TRADE YA? 去年同期细分市场的重要性(销售额比重) VALUE % SHR OF TRADE PP上期细分市场的重要性(销售额比重) /- VALUE % SHARE OF TRADE当期细分市场的重要性较去年同期细分市场的重要性(销售额比重)之差 VAL 100% MKT 100% MKT销售额 VAL INDEX销售额指数 VOLUME (Million) 销售量(百万) VOLUME YA去年销售量 VOLUME PP上期销售量 VOLUME % CHG YA 当期销售量较去年同期销售量的变化
商务英语谈判常用词汇
商务英语谈判常用词汇 商务谈判常用词汇： 1、出口信贷export credit 出口津贴export subsidy 商品倾销dumping 外汇倾销exchange dumping 优惠special preferences 保税仓库bonded warehouse 贸易顺差favorable balance of trade 贸易逆差unfavorable balance of trade 进口配额制import quotas 自由贸易区free trade zone 对外贸易值value of foreign trade 国际贸易值value of international trade 普遍优惠制generalized system of preferences-GSP 最惠国待遇most-favored nation treatment-MFNT 2、价格条件 价格trade term (price term) 运费freight 单价price 费wharfage 总值total value 卸货费landing charges 金额amount customs duty 净价net price 印花税stamp duty 含佣价price including commission 税port dues 回佣return commission 装运港port of shipment 折扣discount, allowance 卸货港port of discharge 批发价wholesale price 目的港port of destination 零售价retail price 进口许口证import licence 现货价格spot price 出口许口证export licence 价格forward price 现行价格(时价)current price prevailing price 国际市场价格world (International)Market price 离岸价(船上交货价) -free on board 成本加运费价(离岸加运费价) C&F-cost and freight
最新商务英语(BEC)中级考试真题及答案1
最新商务英语（BEC）中级考试真题及答案 Issues in the recruitment world In the competitive world of investment banking, good senior executives are not easy to find. So what should the industry's hard-pressed directors do when they need to find senior staff? Increasingly, they decide to call in the headhunters. These are busy and profitable times for the recruitment agencies that dominate the world of executive search and selection. (0) .....They needed new people to revitalise their operations, and the result has been a boom in the recruitment market. Pinnacle, a leading recruitment agency, has helped various UK investment banks to rebuild their entire senior management teams. It is hard to overstate the significance of this. (8)............ But now everything has changed, and Pinnacle is not the only major player in the field. Some analysts believe that rival recruitment specialists ALT Associates has a larger share of the market. However, there is little doubt that over its 13-year history, Pinnacle and its chairman, Matthew Edwards, have built up an impressive reputation. Edwards estimates that his company controls between 10 and 15 per cent of the headhunting market for senior investment banking jobs in the UK. (9)............Rather, it is the high-calibre jobs and people
最新市场营销专业英语单词完整教学教材
Marketing Management营销管理 New Products Development新产品开发Service Industry Marketing服务业营销Advertising广告 Business Negotiation商业谈判International Marketing国际市场营销Sales Channels销售渠道 Public Relationship公共关系 Consumer Behavior消费者行为 Systems of Management Information管理信息系统 Marketing Research营销调研accessibility 可进入性 accessory equipment markets 附属设备市场account management policies 客户管理策略positioning定位 additions to existing product lines 现有产品线的增加 administered vertical marketing systems 管理式垂直营销系统 market segmentation市场细分 sales promotion销售促进 advertising feedback 广告反馈 advertising frequency 广告频率advertising media 广告媒体 advertising reach 广告接受人数advertising message 广告信息 advertising source 广告信息来源 agent middleman 代理商 allowance 折让 alteration 退换 American Marketing Association 美国营销协会 annual marketing plan 年度营销计划assurance 保证 attitudes of consumers 消费者态度availability 可获得性/供货能力awareness （产品）知晓度/知名度 baby boomers 婴儿潮出生的一代人backward channels for recycling 回收的后向渠道 backward integration 后向垂直一体化banner advertisements 横幅标语广告 bar codes 条形码barter 实物交易 basic physical needs 基本生理需要 BCG Grow-Share Matrix 波士顿增长-份额矩阵 before tests 事前测试 Behavior Scan Information Resources Inc. 行为扫描信息源公司 behavioral analysis 行为分析 behavioral hierarchies 行为层级benchmarking 基准 benefit clusters 利益群体 benefits 利益 Benz 奔驰 billing 帐单 birth rate 出生率 blanket purchase order 一揽子采购合同blind-paired comparison testing 双盲比较测试 blue collars 蓝领 bottom line 底线/盈亏一览结算线 brand awareness 品牌意识/认知 brand extensions 品牌扩展 brand loyalty 品牌忠诚度 brand mark 品牌标志 brand name 品牌名称 brand positioning 品牌定位 brand recognition 品牌识别 brand strategies 品牌战略 brand 品牌 branding strategy 品牌化战略 branding 品牌化 brand's equity 品牌的价值 break-even analysis 盈亏平衡分析 break-even volume 盈亏平衡产量 breath of product assortment 产品线的宽度breath or diversity of product lines 产品线的宽度或多样性 bribery 贿赂 British Airways 英国航空公司 brokers 经纪人 budgeting 预算 bundle 捆绑 Bureau of Census 人口统计局 business strength rating 商业能力评分
BEC常用词汇与常用句型
剑桥商务英语中级词汇精选 常用词汇句型运用A 1. absenteeism n.（经常性）旷工、旷职；缺勤 As a manager, we have to punish those absenteeism behaviors. 2.access n.接近（或进入）的机会，享用权；市场销路；进入市场 v.使用；获取，使用科技手段取得 We must master the access to market. 3.accumulate v.积累，累积 We couldn’t ignore accumulating our experience. 4.adjust v.调节，修改，核算（盈亏），精算 We have to adjust ourselves to adapt to the new working environments. 5.adopt v.采纳，批准 Adopting different kinds of opinions of our staffs would improve our working efficiency. 6.afford v.买得起，承受得住；承担费用 Selecting an appropriate accommodation, the most important factor is the affording power from our corporation. 7.allocate v.分配，配给 We have allocated the mission equally among all members of the department. 8.agenda n.议事日程 Because of the emergency, we have got to place the language training courses on the agenda. 9.allowance n.不用付税的津贴，补贴；折扣，折价 We should provide allowance to those retired staff. 10.ambition n.强烈的欲望，进取心，雄心 When recruiting a staff, the most important qualities we pay more attention is his ambitions. 11.anticipate v.预订，占先，抢先；预支，提前使用，期待 Before the meeting, we have to anticipate all needs. 12.appeal n.吸引力 We can design some attractive brochures to make an appeal to our customers. 13.awareness n.意识，认识程度 The most fundamental factor is to have the awareness of team work.
最新商务英语词汇大全
托业词汇汇总（修订版） 一、办公室事宜Office matters（1） 1.appointment 约会，约定 2.attendance 出席人数；出 席 3.cabinet 橱柜 4.calendar 日历；月历；行 事历 5.clerk 办事员，书记 6.directory 人名住址薄 7.duplicate 复制；副本 8.filing 归档 9.in-tray 待处理文件盒 10.monitor 检测；监视；追 踪 11.out-tray 已处理文件盒 12.partition 分隔；分隔物 （如墙壁等） 13.postage 邮费 14.punctualit 准时；守时15.schedule 时间表；计划表 16.shift 换班；轮班；值班 17.staff 全体职员 18.strike 罢工 19.task 工作，任务 20.work force 工作人员；劳动人口 办公室事宜 Office matters （2） 1.assignment 分配；工作，分派 2.bulletin 公报；告示；定期报告书 3.calculator 计算器 4.carbon copy 用复写纸复制的副本 5.colleague 同事，同僚 6.document 文件，证件 7.extension 分机（电话）；延期 8.intercom 对讲机
9.memo 便条；便笺；备忘录 10.operator 接线生 11.overtime 加班的时间 12.portfolio 作品夹，公事 包 13.printed matter 印刷品 14.receptionist 接待员 15.secretary 秘书 16.shorthand 速记，速记法 17.stapler 订书机 18.tardy 迟缓；迟到的；迟 延的 19.typist 打字员 20.xerox 影印 二、Personnel & Management 人事及管理 1.allocate 拨出；分配；配置 2.applicant 申请人 3.authorize 授权；委托 4.bonus 红利；额外津贴；奖金 5.capability 能力；才干；潜力；性能 6.collaboration 合作；通敌 7.consultation 咨询；商量；商议；会议 8.curriculum vitae 履历 9.eligible 合格的，合适的 10.employer 雇主 11.executive 行政或管理人员 12.income 收入或所得 https://www.wendangku.net/doc/b84299286.html,y off （暂时）解雇 14.occupation 职业 15.part-time 兼任的；兼职的 16.permanent 不变的，永久的 17.promote 升迁；促销 18.recruit 吸收；征募 19.resume 履历表 20.salary 薪水 Personnel & Management 人事及管理2 1.amateur 业余技术家；外行人；非专家
市场营销英语词汇
市场营销专业英语词汇表 需要:need 欲望want 需求:demand 产品:product 关系营销:relationship marketing 营销网:marketing network 生产观念:the production concept 产品观念:the product concept 相关群体:reference group 购买者角色:buying role 购买行为:buying behavior 认知需求:problem recognition 搜集信息:information search 组织者市场:orqanization market 派生需求:derived demand 缺乏弹性:inelastic demand 品牌策略:brand strategy 制造商品牌:manufactures brand 定价策略:pricing strategie 现金折扣:cash discount 数量折扣:quantity discount 功能折扣:functional discount 季节折扣:seasonal discount 新产品定价:new product pricing 产品组合定价:product-mix pricing 分销渠道:distribution channel 密集分销渠道:intensive distribution 选择性分销:selective distribution 独家分销:exclusive distribution 中间商品牌:intermediaries brand 批发商:whoksaler 零售商:retailer 百货公司:department store 超市:supermarket 便利店:convenience store 折扣店:discount store 促销组合:promotion mix 交流信息:communicating information 人员销售:personalo selling 广告策略advertising strateqie 公共关系public relation 营销调研:marketing research 产品策略:product strategie 产品组合:product mix 营销观念:the marketing concept 消费者市场consumer market 顾客满意:customer satisfaction 顾客总价值:total customer value 顾客总成本:total customer value 营销环境:marketing environment 营销信息系统:marketing information syste 市场细分策略:market segmentation startegie 目标市场策略:market tageting strategie 市场定位策略market positioning strategie 产品市场寿命周期;the product life cycle 销售观念:the selling/sales concept 社会营销观念:the societal marketing concept 宏观营销环境:macro-marketing environment 消费者行为模式:model of consumer behavior 价值,成本和满意:value,cost,andsatisfaction 交换和交易exchange and transaction 营销者和预期顾客:marketers and prospect 市场营销观念:marketing management philosophy
商务英语常用缩略词词汇表大全
商务英语常用缩略词词汇表大全 a accepted 承兑 AA Auditing Administration （中国）审计署 AAA 最佳等级 abs. abstract 摘要 a/c, A/C account 帐户、帐目 a/c, A/C account current 往来帐户、活期存款帐户 A&C addenda and corrigenda 补遗和勘误 Acc. acceptance or accepted 承兑 Accrd.Int accrued interest 应计利息 Acct. account 帐户、帐目 Acct. accountant 会计师、会计员 Acct. accounting 会计、会计学 Acct.No. account number 帐户编号、帐号 Acct.Tit. account title 帐户名称、会计科目 ACN air consignment 航空托运单 a/c no. account number 帐户编号、帐号 Acpt. acceptance or accepted 承兑 A/CS Pay. accounts payable 应付帐款 A/CS Rec. accounts receivable 应收帐款 ACT advance corporation tax 预扣公司税 ACU Asia Currency Unit 亚洲货币单位 A.C.V actual cash value 实际现金价值a.d., a/d after date 开票后、出票后 ADRS asset depreciation range system 固定资产分组折旧法 BA bank acceptance 银行承兑汇票 bal. balance 余额、差额 banky. bankruptcy 破产、倒闭 Bat battery 电池 b.b. bearer bond 不记名债券 B.B., B/B bill book 出纳簿 B/B bill bought 买入票据、买入汇票 b&b bed & breakfast 住宿费和早餐费 b.c. blind copy 密送的副本 BC buyer credit 买方信贷 B/C bills for collection 托收汇票 B.C. bank clearing 银行清算 b/d brought down 转下页 Bd. bond 债券 B/D bills discounted 已贴现票据 B/D bank draft 银行汇票 b.d.i. both dates inclusive, both days inclusive 包括头尾两天 B/E bill of entry 报关单 b.e., B/E bill of exchange 汇票
最新商务英语口语
1．We have received your letter and resume，and we thought we would like to ask you to come here for an interview． 2．我们已收到你的信和简历，想请你来参加面试。 2．I am very glad to know that my letter and resume have been received． 得知本人的信和简历贵公司已收到，感到非常荣幸。 3．What are your major and minor subjects? 你的主修课和副课是些什么? 4．My major subject is English and my minor subject is Economics． 我主修英语，辅修经济学。 5．What degree have you received? 你得到过什么学位? 6．When and where did you receive your MBA degree? 你的工商管理硕士学位是什么时候，在哪里获得的? 7．I received my MBA degree from Peking University in 1 994．， 我于1994年在北京大学获得的工商管理硕士学位。 8．What is your greatest strength? 你最大的长处是什么? 9．I manage my time perfectly SO that I can always get things done on time． 我极懂分配时间，因此总能准时完成任务。 1 0．I suppose a strong point is that I like to develop new things and ideas． 我想我有一个优点就是喜欢创新。 11一can take on jobs that bother other people and work at them slowly until they get done． 我能承担别人认为烦恼的工作，然后慢慢努力，直到把工作完成为止。 1 2．What are your weak points? 你的缺点是什么? 1 3．When I think something is right，I will stick to that．Sometimes it sounds a little stubborn，but I am now trying to find a balance between insistence and compromise． 若我认为某件事情是对的，我会坚持到底。有时候，这显得有点顽固，因此我正努力在坚持与妥协之间寻求平衡。 14．I'm afraid I'm a poor talker,and that’s not very good in public,S o I've been learning how to speak 我这个人恐怕不善言谈，这样不好，所以我一直在学怎样在众人面前讲话。 1 5．What is your greatest achievement? 你最大的成就是什么? 1 6．Can you work under pressure? 你能在压力下工作吗? 1 7．Yes,I find it stimulating． 能，我认为它具有鼓舞作用。 1 8．What are the problems you have encountered in your job? 你在工作中曾遇到过哪些困难? 1 9．HOW do you deal with those who you think are difficult to work with? 你怎样应付那些你认为难以合作的人? 20．I stick to my principles and keep to roles． 我会坚持原则和谨守规则。 2 1．What kind of personality do you think you have? 你认为你具有哪种性格? 22．I'm quite active and energetic．I approa ch things enthusiastically and I don’t like leaving things half done．
商务英语常用词汇
请问你找谁？Who would you like to speak to? 请问你找谁？May I help you? 他不在办公室He is not in the office! 他今天休息，不上班= He is off today, so he won't be in the office. 你可以打他的手机= You can call him by his cellphone. 现在是午休时间，他不在办公室= It is lunch break at the moment, he is not in the office. 他1点半上班，到时再打他电话。= He will be back at one-thirty, please call back later. 他出去了，一小时后回来。= He is out, he will be back in an hour. 我不太会说英语，很抱歉。= I don't speak much English, I'm sorry. 他还未到，5分钟后可以找到他。= He is not here yet, but he will be back in five minutes. 他正过来，请稍等= He is coming, please wait. We want to develop direct contact with Continental buyers for ourselves. 我们想为自己的公司同欧洲大陆的买主建立起直接的联系。 We see that your firm specializes in Light Industrial Goods， and we are willing to establish business relationship with you. 得知贵公司专门经营轻工业品，我们愿意与贵公司建立业务关系。 We are one of the largest importers of Electric Goods in this city， and we wish to establish business relationship with you. 我们是此地最大的电器进口商之一，愿意与你们建立业务关系。 We are willing to enter into business relationship with your company on the basis of equality and mutual benefit. 我们愿在平等互利的基础上与贵公司建立业务关系。 Our two countries have had trade relations for ten years. 我们两国之间已经有了10年的贸易关系。
最新商务英语(入门篇)
商务英语Business English
入门篇 Hi，欢迎你到“商务英语”的“入门篇”中来，很多人都觉得“商务英语”非常“高深”，似乎是“高不可攀”，可是当我们研究了BEC商务英语以及其他商务课程后，发现原来商务英语涉及到的内容并不都是专业得让人“望而却步”，商务英语的学习依然涉及到如何得体的introductions(介绍)、greetings(问候)等等基本的会话，在这些基础上，你才能进一步地学习有关marketing（市场）,sales(销售)等商务方面的知识。 所以把一些比较基本的社交英语以及简单的商务知识放在“入门”篇里学习，比如如何得体的进行“自我介绍”，如何“接听电话”，“收发传真”，“描述产品”以及基本的商务信函写作等等内容。 相信在“入门篇”里的学习使你可以应付外企环境中最基本的工作内容！ 现在我们就开始“入门”吧，说“入门”自然还要从学会得体的“自我介绍”开始， 1. First Meetings 初次见面 先预习一下本课中涉及的一些知识点吧： assistant 助理 clerk 职员 favorable impression 良好印象 Personnel Manager 人事经理 Managing Director（MD）总裁 I'm new.我是新来的。 to be working together. 我们将一起工作。 to look forward to doing sth. 盼望做某事 初次见面用语： Nice to meet you.很高兴见到你。 告别时用语： It was very nice to have met you. 能见到你我真高兴 Hope to see you again. 希望能再次见到你。
市场营销专业术语中英文对照标准翻译
市场营销专业术语中英文对照标准翻译 本文为市场营销中经常用到的一些中文与英文互译的标准用语，希望对市场营销从业人员有所帮助。 《财富》杂志Fortune 案头调研Desk Research 奥美公司Ogilvy & Mather 白色商品White Goods 百乐门Parliament 百威啤酒Budweiser 包裹销售法Banded Pack 宝洁公司Procter & Gamble 宝丽来Polaroid 宝马BMW 边际成本Marginal Cost 边际收益Marginal Benefit 标准差，均差Standard Deviation 别克Buick 波立兹调查公司Alfred Politz Research, Inc 波旁王朝Ancient Age Bourbon 波特福洛分析Portefolio Analysis 产品差异Product Differentiation 产品生命周期Product Life Cycle 产品系列Product Line 产品组合Product Mix 阐述Presentation 超级市场Supermarket 成对比较法Paired Comparisons 成功的理想主义者Successful Idealist 承诺型消费者Committed Buyer 程度测试Tachistoscope 橙色商品Orange Goods 冲动购买Impulse Buying 重叠率Duplication 抽样Sampling 传销Pyramid Selling 传阅发行量Pass-on Circulation 词语联想法Word Associaton 刺激营销Incentive Marketing 促销Promotion 达彼思广告公司Ted Bates & Copany 大卫·奥格威David Ogilvy 戴比尔斯De Beers
Marketing市场营销专业词汇中英文对照表
市场营销专业词汇中英文对照表 Marketing Management营销管理 New Products Development新产品开发 Service Industry Marketing服务业营销Advertising广告 Business Negotiation商业谈判 International Marketing国际市场营销 Sales Channels销售渠道 Public Relationship公共关系 Consumer Behavior消费者行为 Systems of Management Information管理信息系统Marketing Research营销调研 accessibility 可进入性 accessory equipment markets 附属设备市场account management policies 客户管理策略positioning定位 market segmentation市场细分 sales promotion销售促进 advertising feedback 广告反馈 advertising frequency 广告频率 advertising media 广告媒体 advertising reach 广告接受人数 advertising message 广告信息 advertising source 广告信息来源 agent middleman 代理商 allowance 折让 alteration 退换 American Marketing Association 美国营销协会annual marketing plan 年度营销计划 assurance 保证 attitudes of consumers 消费者态度 availability 可获得性/供货能力 awareness （产品）知晓度/知名度 baby boomers 婴儿潮出生的一代人 backward channels for recycling 回收的后向渠道backward integration 后向垂直一体化 banner advertisements 横幅标语广告 bar codes 条形码 barter 实物交易 basic physical needs 基本生理需要 BCG Grow-Share Matrix 波士顿增长-份额矩阵before tests 事前测试 Behavior Scan Information Resources Inc. 行为扫描信息源公司 behavioural analysis 行为分析 behavioural hierarchies 行为层级benchmarking 基准 benefit clusters 利益群体 benefits 利益 Benz 奔驰 billing 帐单 birth rate 出生率 blanket purchase order 一揽子采购合同 blind-paired comparison testing 双盲比较测试blue collars 蓝领 bottom line 底线/盈亏一览结算线 brand awareness 品牌意识/认知 brand extensions 品牌扩展 brand loyalty 品牌忠诚度 brand mark 品牌标志 brand name 品牌名称 brand positioning 品牌定位 brand recognition 品牌识别 brand strategies 品牌战略 brand 品牌 branding strategy 品牌化战略 branding 品牌化 brand's equity 品牌的价值 break-even analysis 盈亏平衡分析 break-even volume 盈亏平衡产量 breath of product assortment 产品线的宽度bribery 贿赂 British Airways 英国航空公司 brokers 经纪人 budgeting 预算 bundle 捆绑 Bureau of Census 人口统计局 business strength rating 商业能力评分business plan 商业计划 business position 经营地位 business sector 商业部门 business services markets 商业服务市场business strategies 经营战略 business unit strategy 经营单位战略 buyback allowances 回购折让 buyback arrangements 产品返销 buyers' bargaining power 买方的讨价还价能力buyers 采购者 buying behavior 购买行为 buying center 采购中心 buying inertia 购买惯性 buying intention 购买意图 buying offices 连锁商店的进货中心
市场营销专业英语
第一单元 Marketing市场营销定义： Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 市场营销是在创造、沟通、传播和交换产品中，为顾客、客户、合作伙伴以及整个社会带来价值的一系列活动、过程和体系。 什么是市场营销计划： The marketing plan 4个点： ①situation analysis情况分析 ②marketing objectives营销目标 ③target market selection目标市场选择 ④marketing mix市场营销组合 课后单词： Blueprint规划蓝图marketing mix营销组合Competitive advantage 竞争优势marketing planning营销计划Cross functional team 跨部门团队mortgage 抵押、抵押品Customer orientation 顾客导向organizational mission组织使命Distinctive competencies 独特竞争力organizational objectives组织目标Diversification多样化战略organizational portfolio plan资产组合计划 Equilibrium 均衡Organizationalstrategies组织战略 Implementation 执行实施product development strategies产品开发战略 Line of products 产品系列production orientation生产导向Market development strategies 市场开发战略selling orientation销售导向 Market penetrationstrategies市场渗透战略situationanalysis 形式分析 Marketing Concept营销观Strategic Business Units战略事业单位 Marketing information system营销信息系统Strategic Planning战略计划 Marketing Management营销管理 第五单元 market segmentation process 市场细分的过程（市场定位过程） 1、delineate firm’s current situation（描绘公司的现状） 2、Determine consumer needs and wants（确定消费者的需求和欲望） 3、divide markets on relevant dimensions, （有关方面划分市场） 4、develop product positioning, （开发产品定位） 5、decide segmentation strategy, （决定细分策略） 6、design marketing mix strategy（设计营销组合策略）