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优质开发信

优质开发信
优质开发信

开发信,正文部分应该大致包含4个部分:

1) 称呼

2) 主体

3) 结束

4) 签名

在谈这些之前,我想先谈谈信件字体和大小问题。因为文字颜色,文字大小适宜,跟你穿衣服合身一样,让人看着就舒服,这个表面上能打动人,让人对你产生好感,也会觉得你很认真在写这个邮件。

下面是常用的英文字体:

1)Arial (使用最多的,看着眼睛最舒服)

2)Verdana

3)Calibri

4)Times new roman

5)Tahoma

6)PMingLiU 台湾香港

颜色不要超过三色,一般都是黑色或者蓝色,事实上,有人研究过,蓝色最能引起西方人的注意。

对客户来说,比较有吸引力的内容,可以加粗和变色来突出处理。

比如有的公司可以提供免费样品,FREE SAMPLES 就完全可以重点突出了。

对于文字大小,通常是12磅就好了,但是如果你了解过看信的人,是近视,或者年纪比较大,可以适当把字调整到13-14磅,免得对方看起来很吃力。

文字行距大概在18磅左右,不要太紧凑,也不要太松散。

字体和颜色,大小问题解决了,现在我们来看称呼。

怎么写称呼,刚入门的时候,也觉得困难,因为写开发信的时候,往往都不知道对方名字,其实一般都可以这么解决:

TO:PURCHASING MANAGER/PRODUCT MANAGER

或者

TO:WHOM IT MAY CONCERN

1不知道对方名字:

Dear Friend,

Dear,

Dear Manager,

Dear Director,

Dear Your Teams…...

Hi,Sir,

2) 知道对方名字:

Dear Jone,

Hi,Jone,

Good Day Jone,……

3) 学院派,古板:

Dear Madam/Sir 这个在学校,老师一般都会教你们这样写的,事实上,这个太书面化,看起来有点别扭的。

还有跟老外说Dear,这个是很自然的事情,你不要想歪了,人家Dear 就跟我们握手一样,这么简单,或者说就跟我们说尊敬的一样。

通过这些比较,我们应该发现:

称呼要亲切,能拉近与读信人的距离。把握这个原则就好了。

好了,已经称呼人家了,接下来就是主体内容了。

其实外贸开发信的主体内容,不需要那么复杂,要把握“四不四少”原则。即:

1)不长篇大论的介绍公司或工厂

2)不炫耀英文水平

3)不插入超连接(别问我什么是超连接哦!)或图片

4)不说毫无意义的废话

5)少说从那里得到客人联系方式

6)少用第一人称

7)少用书面语

8)少用中国式英语

外贸函电的精髓就是,“简单简单再简单”。

平时需要多琢磨客人的email,有意识去模仿他们的行文方式和遣词用句,才能慢慢练好,让别人感觉你的email和老外写的一样,就把你当作同类,觉得会有亲切感,比如我有个立陶宛的客人,写邮件开头老写:

Good day to you!

那么我给他回邮件或者写邮件的时候,也就学他写:

Good day to you!

未必这样写法很好,但是他习惯这样,那为什么我就不迎合他的习惯呢?

下面是一个自称刚入职的外贸人的开发信邮件一个例子,

HI Mr Harold.Sacks:

I hope your business goes well. We are Hubei Y uanxiang Medical Technology Co., Ltd. which is engaged in medical device field for 15 years. We have become the most professional medical disposable and services supplier in china markets. Our goal is to provide you with best quality disposable product and most competitive prices. To be with us, you will obtain Unlimited Profit.

our mainly product as following:

1. Ostomy Bags, Blood Bags, Bandage series, Medical Exam & Surgical, PVC Gloves, Safety Syringe,I.V. Catheter etc

2. Non-woven Coverall series, Face Mask, Hospital bed pad, Cotton Gauze, Adult Diapers etc

3. Oxygen Masks, Nasal Oxygen cannula, Suction Catheter, Feeding Tube etc.

All above items with FDA & CE, ISO13485 certificates approved.

For more information, pls visit: www......

Wanting to own best prices of our disposable products, Pls be informed your specific specifications and quantity request. We will provide all details related products together with our best price only for you.

Yours sincerely

那如果是我的话,此开发信我应该就这么写:

Hi, Dear Mr Harold.Sacks,

We produce Medical Appliances with high quality & very competitive price for 15 years in China; Hope to find a way to cooperate with you.

E-catalogues will be sent if needed.

Write me back or call me pls, let’s talk more in details.

Thank you.

Best Regards

Yours sincerely

Zarah

Sales Manager

比较一下,什么感觉?

外贸函电的精髓就是,“简单,简单,再简单”。你要做的,就是简单明了的告诉看邮件的人,

你是谁?

你是做什么的,优势产品是什么?

你想要做什么?

写明白了这些东西就好了!其他的东西,等以后有机会再详细谈。第一封邮件那么长,别人看的那么累,又不认识你,人家不是浪费力气吗?

更何况我们自己觉得自己英语水平好,语法好,写的不错,事实上,在老外眼里,可能觉得变样了。特别是很多老外母语也并不是英语,我们把中文意思转化为英文,他们再把英文转化为他们母语,这时间信息经过几次转化和传递,最后可能已经不知所云了。或许你的意思在他们理解来,已经南辕北辙了都有可能。而事实上,从某种程度上来说,老外还是比较懒的。而在一般贸易中,他们大多数人,还是喜欢简单化的语言,而不是很书面化的文字,所以商贸英语课本是课本,实际应用是实际应用的问题,大家一定要注意这个问题哦。

我就有个英国客人,他写的邮件每次看起来很不爽,前言不达后语,很费解,我想,如果我给他写邮件,写长了的话,他会不会也这样觉得,事实上,他上学的时候,不跟我们一样那么注重语法,也不跟我们一样要死板的写作文。但是跟他面对面讲话的时候,就发现,非常有条理,非常清晰……

还有,我跟一个意大利老板一起工作过两年,当时候,我们有个宁波的供应商,几乎不能写英语,但是照样跟我们生意做了两年,他很清楚我们需要什么产品,然后PI,CI,PL 都有固定模板抄一下,改一下抬头,邮件正文,就写,

OK,

Check,

Goods shipped

就这样简单,就这样每个月2万多美圆的定单,做了2年多,跟我们。

所以,只要你产品有特色,你了解了客人要什么,英语有时候不好,照样能把生意做好。并不是邮件要写多复杂多长。

下面列一个帮LED灯的朋友写的开发信,

Dear,

How are you today?

ABC Co., Ltd manufacture LED Lights for 8 years in China, and supplier of walmart, hope to be one of your supplier.

FREE SAMPLES & Catalogues will be sent if needed.

Write me back or Call me please, let me talk details.

Looking forward to working with you in the near future.

Best Regards and thanks.

Alice

Sales Manager

这里要插几句话,不插入超连接(别问我什么是超连接哦!)或图片,是因为第一封邮件,带这些,很可能对方网速不好的时候,影响下载看你邮件,而更严重的是,对于陌生邮件地址,有连接的话,很可能被对方反垃圾邮件系统默认为垃圾邮件,这样的话,你就惨了。

好了,开发信正文主体写好了,就要谈谈结束语了。结束语部分一般来说问题不大,但是很多人不经意见就喜欢写个什么:

Hope you good every day.

Be Happy Every day.

等等这样的中式英语,这个在中国人之间调侃,可能不觉得什么,但是老外看到这里,会觉得你特老土的。

事实上,比较简单直接的

HA VE A NICE WEEKEND!

BEST WISHES!

BEST REGARDS!

就都可以了。

最后,就是签名了。

开发信,因为是第一封邮件,建议纯文本就好了:

NAME:

TITLE:

COMPANY:

TEL:

FAX:

EMAIL:

WEB:

如果不是第一封邮件,建议签名可以设点特色,弄点花样,花点心事,弄的与众不同点,可以把自己产品特色,照片等都可以设计进去,比如例子,(打开安全连接):http://...........好了,开发信发出了,就等回信了,如果没有回,也别灰心,很多时候,你得到的电子邮件地址,很可能未必就是你的买家的,石沉大海的情况比比皆是,我们要做的就是继续努力,这个需要勤奋和机遇的。遇见一个人回了,就要努力想办法跟进。必要的时候,可以电话跟进。

还有人,在问,发开发信,要不要设置要求已读回执?我建议还是要回执比较好,有2个好处:

1) 你可以看,你发了30封邮件,有多少封是read,有多少封是deleted without read ;可以确定自己邮件标题或者内容好不好?

2) 事实上,对于已读邮件,你就可以跟进写第2封邮件了,试着发下电子目录了。对于未度而直接删除的邮件,而你又确定他们在做你的产品的话,如果你愿意,可以试着换下标题,再发发邮件;

3) 一般回执里邮件地址前,可能有联系人的姓名,这个很有用额

开发信怎么写回复率高

外贸业务员最常做的事除了注册B2B平台更新自己的产品信息外,应该就是写开发信了。而且业务员最苦恼的是写了大量的开发信都石沉大海杳无音讯,究竟怎样的开发信才能引起客户的注意?一封成功的开发信从邮件的标题到显示名再到签名、附件都有讲究,面面俱到才能保证马到成功 邮件标题: 一般采用简单的单词组合,比如客户目前网站上所销售的产品名称或者型号或者是您所销售的产品与客户的配套(比如你客户是销售冷压端子的,那么我们工具是与之配套的产品)这点可以有效的帮助客户在最大程度上打开您的邮件查看。 邮件显示名: 这点必须严重注意下! 好多外贸业务员估计到现在为止还不了解自己的名字为啥?我装过好多次老外去套国内供应商的FOB价格,结果名字显示有中文公司名,有中文人名的,有英文人名,但是却很少有显示英文公司名字或者缩写的。当你收到封邮件的时候名字为显示Chris Paul 如果你不认识这个人的话,那么就感觉这信怪怪的,提不起兴趣,因为你不认识他。 邮件正文: 正文中最好别附带图片,即使万不得已附带,也不要超过200K,否则很容易被K掉 正文样例: Dear Purchasing Manager,(别用Sir or Madam, 这样子没有人知道你的信给谁也不会帮忙转达) Good morning my friend (问候是必须的,体现出礼貌,另外一点是Good morning永远不会过时) Thanks for your time to read my email (对于别人的时间要给予感谢) Glad to know you are in the market of 产品名称或者产品关键词(表现出你对这个潜在客户是经过了解才发的信,并不是瞎搞) Please kindly visit : www。vanfo。com for more products and information Wish our products will be helpful for your business (表达合作意向) Any questions,Welcome here Best Regards 签名 : 备注: Hotmail ,企业邮箱只最容易屏蔽此类直接插入邮件图片的邮件 ! 另外切记吹牛吹过头,什么证书都可以提供,什么质量最好,别一个劲的吹自己,任何人天生对于吹牛者有一种很强烈的排斥感 ! 邮件签名:邮件的签名必须正规,并且尽量少用太多的links。可以如下: Chris Paul Sales Manager Tel : Fax :

很经典的外贸开发信范文

很经典的外贸开发信范文 1.Dear Sirs, We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present. Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl. 2.Dear Mr Smith Wish you enjoy a great day! I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation. As a professional manufacturer, I would like to introduce our products to you and offer you a quote. We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy). The catalogue I attached includes just some of our high quality products. Please visit our website at We have passed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,. Sincerely yours, 3.Dear Mr. Steven Hans, We get your name and email address from your trade lead on that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future. We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website which includes our company profiles, history and something latest designs. Should any of these items be of interest to you, please let us know, We will be happy to give you

外贸业务员如何写开发信

免费外贸平台实惠网(https://www.wendangku.net/doc/b38059110.html,)欢迎加入外贸交流QQ群:70984717 实惠网外贸论坛(https://www.wendangku.net/doc/b38059110.html,)轻松学习外贸知识,分享外贸经验。很多sales 朋友常常抱怨,开发信效果很差,100 封里面好几十封退信, 剩下的就是石沉大海,难得有一个老外回一句"No, thanks."就可以 让你激动半天。 其实大家有没有想过,这样的做法会严重挫伤自己的积极性。可 以试想一下,当你一天坐在电脑面前12 个小时,从google 和各种黄页 搜索到客人信息,一封一封开发信发出去,晚上满脸疲惫的回家,等第 二天满怀希望上班的时候,邮箱里爆满各种各样的退信,你是什么感 受? 我以前也是做业务的,当年大学毕业后从业务助理、跟单做起, 后来做sales 和sales manager,PA to director,一直到现在做buyer, 中间换了几份工作,也经历过大部分朋友所经历的各种问题。我当时也 有这么一段时间,没日没夜地发推销信,找新客人,无休止地报价,但 效果甚微。后来跟很多不同的客人熟识了以后,私底下聊起才发现,当 初的开发信写的是大大有问题的。很多老外也是做sales 的,也会写开 发信,为什么成交率比我们高很多?即使不说成交率,回复率也大大高 过我们? 很多刚毕业的朋友们都是学国贸专业出来的,一般都学过外贸函 电这门课,老师们反复教你们怎么写商务信函,怎么回询盘等等,其实 这些教材几乎都是学院派人士编的,不是老掉牙过时的东西,就是和现 实基本脱节的。很多老师一辈子都呆在学校里,连外贸都没做过,你怎 么能指望从他们这里学到写商务信函的精髓?真正的好的email,必须 要模仿老外的行文方式,尤其是英语为母语的客人!即使你的邮件写得 四平八稳,语法精到,整篇下来没有任何错误,在大学里可以拿满分作 文了,可客人收到以后,还是怎么看怎么别扭。我觉得,你给客人写邮 件的时候,必须要忘记中国人的行文和思维方式,要按欧美人的习惯去 思考问题和写邮件,这样才能让客人把你当成同类。 到那一天,你随便写一封邮件,当大部分人都看不出这封邮件出 自一个中国人之手,你就出师了! 我先列举一些大部分朋友写email 时常范的错误,大家可以看 看,对比一下自己,其中的几条是自己也会有的?接下来再讨论开发信 怎么写。呵呵。 1)邮件写得过长。客人的时间很宝贵,每天要收到数百封邮件, 你想想,一个不认识的人发了一封又长又臭的邮件给你,英语表述又不 好,还加了好几M 的附件,你会不会认真去看?而且很多老外的时间观 念很强,每天都有几块固定的时间用来处理email,很多长篇大论的邮 件,只要不是他的熟人发的,一般会被直接删除,或者是把你的地址设 为垃圾邮件。 我问过很多西欧客人,他们一般处理每一封邮件的时间是 2-3 秒,也就是大致扫一眼,重要的邮件,一般马上仔细阅读并回复,

福步外贸开发信模板

福步外贸文档下载中心 外贸推广/开发信 (仅示范文本) 这个文档里的开发信全部是来自福步外贸论坛的,经过整理的,形式上面有些差别,大家可以经过自己的润色,来完善好属于自己的开发信。 ====================== 示例一================== Dear Sirs, We owe your name and address to the Commercial Counsellor's Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation,handling both the import and export of Textiles. In order to acquaint you with our business lines,we enclose a copy of our Export List covering the main items suppliable at present. Should any of the items be of interest to you,please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries,we always adhere to the principle of equality and mutual benefit. It is our hope to promote,by joint efforts,both trade and friendshp to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully,

开发信格式

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开发信范文

非常实用的外贸开发信范文(2010/04/13 11:25) 1.Dear Sirs, We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present. Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl. 2.Dear Mr Smith Wish you enjoy a great day! I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation. As a professional manufacturer, I would like to introduce our products to you and offer you a quote. We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and

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要模仿老外的行文方式,尤其是英语为母语的客人!即使你的邮件写得四平八稳,语法精到,整篇下来没有任何错误,在大学里可以拿满分作文了,可客人收到以后,还是怎么看怎么别扭。我觉得,你给客人写邮件的时候,必须要忘记中国人的行文和思维方式,要按欧美人的习惯去思考问题和写邮件,这样才能让客人把你当成同类。 到那一天,你随便写一封邮件,当大部分人都看不出这封邮件出自一个中国人之手,你就出师了! 我先列举一些大部分朋友写email时常范的错误,大家可以看看,对比一下自己,其中的几条是自己也会有的?接下来再讨论开发信怎么写。呵呵。 1)邮件写得过长。客人的时间很宝贵,每天要收到数百封邮件,你想想,一个不认识的人发了一封又长又臭的邮件给你,英语表述又不好,还加了好几M的附件,你会不会认真去看?而且很多老外的时间观念很强,每天都有几块固定的时间用来处理email,很多长篇大论的邮件,只要不是他的熟人发的,一般会被直接删除,或者是把你的地址设为垃圾邮件。 我问过很多西欧客人,他们一般处理每一封邮件的时间是2-3秒,也就是大致扫一眼,重要的邮件,一般马上仔细阅读并回复,不是太重要的,会在outlook里标注上要处理的具体时间,然后从inbox拉到相应的子目录里。换句话说,只要客人的邮箱地址是对的,也是你要找的right person,你的开发信只能停留在他眼前2-3秒,就是决定命运的时刻了。这种情况下,试问你敢不敢把邮件写得很长?

回复率高的几个开发信模板介绍

回复率高的几个开发信模板 外贸开发信模板模板一: Hi Sir/Madam, Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions,call me,let's talk details. Best regards! Leon 外贸开发信模板模板二: Dear purchasing manager, Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you. Please link our company web site:............. if you want to know more about our product.by the way, free sample are available. Tahnk you in advance! Best regards] Xxx Company name: Tel:……. Fax:……. MSN:.......... Skype:……….. 外贸开发信模板模板三: Subject: XX (products name) you need/ XX factory / xx good quotation Dear Sirs: We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future . This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations)..... If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon. Best Regards,

英文客户开发信范文大全

以下是一封开发信的例子: Dear Mr. Steven Hans, We get your name and email address from your trade lead on https://www.wendangku.net/doc/b38059110.html, that you are in the market for ball pen.We would like to introduce our company and products, hope that we may build business cooperation in the future. We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website https://www.wendangku.net/doc/b38059110.html, which includes our company profiles, history and something latest designs. Should any of these items be of interest to you, please let us know, We will be happy to give you details. As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular. Best regards, Dafu Wong 请注意这封开发信的写法。作为初次联系的信件,它简洁明了,鲜明地展示了自己的特点:工厂、款式多、价格有竞争力,并暗示建议

开发信问候语

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新春的第一封开发信如何写

新春的第一封开发信如何写 Dear XXX, How are you? Happy new year!!! I am glad to tell you that we are coming back to work today, and we have some new design products, please find them in attachment. If you have any need, please contact me without hesitation. Hope we establish win-win relationship in the 2017. Regards, XXX Hello , Happy New Year! we just finished the Chinese Spring Festival, and start to work this day. The factory has returned to normal production ,now's production, for every day xx ,Month expansion to xx, plenty of production allows us to give you a stable supply. The leadtime of nomarl samples is 3-7days, 15-20working days for mass production. Enclosed is the updated quotation about new itmes for your reference. If you have any need, please feel free to contact us. Thanks and keep in touch. Dear , Long time no touch you. Happy new year of 2016! Glad to tell you we back work today.Please no hesitate contact me if you have any need about the amusement park rides. Thank you very much for your supports. Wish a good and lucky year to you and your family !

开发信范文

模板一 Dear Mr. Steven Hans, We get your name and email address from your trade lead on https://www.wendangku.net/doc/b38059110.html, that you are in the market for ball pen. We would like to introduce our company and products, h ope that we may build business cooperation in the future. We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website https://www.wendangku.net/doc/b38059110.html, which includes our company profiles, history and something latest designs. Should any of these items be of interest to you, please let us know, We will be happy to give you details. As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular. Best regards, Dafu Wong 模板二 Hey guy, XYZ trading here, exporting LANTERNS with good quality and low price in US. Call me, let's talk details. Rgds, Rick Cell phone: *** 这是一个巴西的贸易公司写给陌生的美国公司的开发信。别人也是做trading的,怎么就写的和我们不一样呢?有些人会说,哎呀,老外比较懒惰。没错,很多老外是很懒,但是你明知道他很懒,你还长篇大论的,你觉得这么懒的人会花时间仔细读你的开发信么?懒是一方面,这点没错,老外通常没有中国人勤奋,但是反过来看,他们往往是言简意赅,只说最重要的话,一句废话都没有。因为在他们的文化里,时间很宝贵,不能耽误自己的时间,也不要耽误别人的时间。

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