BEC商务英语口语
PASS BEC
新编剑桥商务英语口试必备手册
（中高级）
目录
1. Teamwork 团队合作 1
2. Reducing Production Cost 降低生产成本12
3. Internal Communications 内部沟通8
4. Reducing Overheads 减少管理费用18
5. How to Deal with a Heavy Workload 如何应对繁重的工作23
6. Work Environment工作环境27
7. Logistics物流32
8. Business Ethics 商业道德37
9. Recruiting & Selecting 人员招聘42
10. Employee Training 员工培训48
11. Career Development 职业发展53
12. Promotion 晋升59
13. Staff promotion 激励员工65
14. Staff turnover 员工流失71
15. Appraising and Improving Performance 绩效考核与改进绩效76
16. Pay and benefits 薪酬与福利80
17. Labor relations劳动关系85
18. Work place safety and health 工作安全与职业保健90
19. Time management 时间管理95
20. Managing stress 缓解压力101
21. Product development 产品开发106
22. Setting price 产品定价110
23. Product promotion 产品推广114
24. Advertising 广告118
25. Packaging 包装122
26. Branding 品牌126
27. Customer satisfaction 顾客满意度130
28. Keeping Customers 留住顾客134
29. Marketing channels 营销渠道138
30. Travel and transport 出行与交通工具142
31. Travel and accommodation 差旅与住宿148
32. Domestic travel 国内差旅154
33. Travelling abroad 国际差旅160
34. Corporate culture 企业文化166
35. Company image 公司形象172
36. Corporate gifting 公司送礼178
37. Corporate sponsorship 企业赞助183
38. Dress code 着装要求189
39. Entertaining business clients 招待客户195
40. Site location and relocation 公司选址和迁址200
41. Going global 全球营销205
42. Franchise 特许经营209
43. Meeting competition 应对竞争213
第1页共284页
PASS BEC
新编剑桥商务英语口试必备手册
（中高级）
44. Office automation 办公自动化217
45. Setting up company website 建立公司网站224
46. Internet marketing 互联网促销230
47. Flexible patterns of work 弹性工作方式235
48. Staging a meeting/conference 举办会议241
49. Attending a meeting/conference 参加会议247
50. Giving a presentation 大会发言251
51. Trade fair and exhibitions 会展257
PRACTICE TEST ONE 练习1 263 PRACTICE TEST TWO 练习2 271 PRACTICE TEST TWO 练习3 278
第2页共284页
PASS BEC
新编剑桥商务英语口试必备手册
（中高级）
2011.06.02
UNIT ONE Company Operation and Management
第一单元公司运作与管理
1.1 Teamwork 团队合作
Teamwork 团队合作，团队精神
Team-based 以团队为基础的
Horizontal organization structure 横向企业结构
Corporate goals 企业目标
Charter 规章，章程
Be accountable for 对…负有责任
Creative innovation 创新改革，创新发明创新精神
Reward system 奖励制度
Pay back 回报，报偿
Individuality 个性
Independent thinking 独立的思想
Group decision-making 集体决策
Managerial skill 管理技能
Coordinate 使协调，调整
Interpersonal relationship 人际关系
Mutual trust 相互信任
Bring out the potentials 充分发挥潜能
Closely-knit （关系）密切的
Keep track of 跟踪，追踪
Time-consuming 花费时间的
Line manager 部门经理，业务经理（与行政经理相对）
Pre-building 团队建设
Nurture 培养，教育，发展
Nurture team dynamics 培养团队活力
Promote team spirit 提倡团队精神
Drive team success 驱使团队成功
Minimize 将…减少到最少，最小化
Inhibit 约束，抑止
Liven up 使…有生气
Training session 一场训练，培训课期
Rafting 漂流
Rock climbing 攀岩
Teammate 队友
Impact 影响，效果
Complementary 补充的，互补的
Revitalize 使新生，给予新的活力
Trait （个人性格方面的）特征，显著的特点
第3页共284页
PASS BEC
新编剑桥商务英语口试必备手册
（中高级）
Commitment 敬业精神
Interpersonal communication skills 人际交际技能，亦作interpersonal skills
Address 处理（事情）
How to Make Teams Effective
如何组建精锐的团队
People in every workplace talk about building the team, working as a team, and my team, but few understand how to create the experience of teamwork or how to develop an effective team.
在各种工作场合，人们都在谈论团队建设、团队合作、自己的团队，但是却很少有人真正理解如何体验团队合作以及如何组建一支精锐的团队。
Belonging to a team, in the broadest sense, is a result of feeling part of something larger than yourself.
属于一个团队，就是体验自己成为比自己更大的团体的一部分。
It has a lot to do with your understanding of the mission or objectives of your organization.
这在很大程度上与你对企业任务和目标的理解有关。
In a team-oriented environment, you contribute to the overall success of the organization.
在以团队为导向的环境里，你要为企业的全面成功做出自己的贡献。
You work with fellow members of the organization to produce these results.
你要和同事们通力合作以达到这些目标。
Even though you have a specific job function and you belong to a specific department, you are unified with other organization members to accomplish the overall objectives.
即使你属于某个工作部门，有着具体工作职责，你仍然要与其他同事团结一致去实现这些总体目标。
The bigger picture drives your actions; your function exists to serve the bigger picture.
你的行动受到企业更大目标的驱使，你的职责服务于企业更大的目标。
Therefore, executives, managers, and organization staff members universally explore ways to improve business results and profitability.
因而，行政主管、经理以及组织的普通员工无不对提高企业绩效和盈利能力的办法进行探讨。
Many view team-based, horizontal organization structures as the best design for involving all employees in creating business success.
许多人认为，让全体员工参与、为企业成功共同努力的最好策略是采取以团队为基础的横向企业结构。
Successful team building requires attention to each of the following Twelve Cs.
成功的团队建设要遵循以下12条建议：
Clear expectations: Do team members understand why the team was created?
明确目标：团队成员是否明确团队组建的目的？
Context:Can team members define their team’s importance to the accomplishment of corporate goals?
组建背景：团队成员是否明确团队对于实现企业目标的重要性？
Commitment: Do team members perceive their service as valuable to the organization and to their own careers?
敬业精神：团队成员是否认识到团队对于企业以及对自身事业的成功都很重要？
Competence: Does the team feel that its members have the knowledge, skill, and capability to address the issues for which the team was formed?
团队能力：团队是否感知其成员拥有应对种种问题的知识、技能和实际能力？而团队组建的目的就是为了解决这些问题。
Charter: Has the team taken its assigned area of responsibility and designed its own mission, vision, and strategies to accomplish the mission?
团队规章：团队是否明确自己的职责范围并规划出自己的目标、远景和对策以完成使命？
Control: Do team members hold each other ?
第4页共284页
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新编剑桥商务英语口试必备手册
（中高级）
内部控制：团队成员是否对项目时间安排、应承担的义务和结果等共同负有责任？
Collaboration: Do team members cooperate to accomplish the team charter?
协作精神：团队成员是否能相互协作、遵循团队章程？
Communication: Do team members communicate clearly and honestly with each other?
内部沟通：团队成员之间能否明确、诚实地进行相互沟通？
Creative Innovation: Does the team value creative thinking, unique solutions, and new ideas?
创新改革：团队是否注重鼓励创新思维、独特的解决办法和新的想法？
Consequences:Is the organization designing reward systems that recognize both team and individual performance?
结果影响：团队是否制定奖励制度来奖励团队以及个人的工作表现？
Coordination: Are teams coordinated by a central leadership that assists the groups to obtain what they need for success?
协调配合:团队是否有领导核心来协调工作、帮助各小组取得成功？
Cultural Change: Does the organization recognize that the more it can change its climate to support teams, the more it will receive in pay back from the work of the teams?
改进文化：企业是否认识到越是通过改变企业氛围来支持团队的工作，就越能够从团队的工作中得到回报？
Spend time and attention on each of these twelve tips to ensure your work teams contribute most effectively to your business success.
要认真关注这12条建议，以保证你的团队能为企业的成功最有效地作出努力。
PART ONE: Interview
(1) Do you like working in a team or on your own?(why?)
你喜欢在团队与个人合作还是独自工作？
I like working in a team, as the proverb goes:” Two heads are better than one.” In a team, I can learn from my fellow workers, get help from them when I’m under pressure. And the most important thing is : I can learn to communicate with all sorts of people.
(2) How important is the central leadership of a team?
团队的核心领导有多重要？
It’s very important. You need someone with managerial skills to lead within the team: he is able to see the big picture of the work going on , to engage others, coordinate interpersonal relationship and organize resources effectively.
(3) Do you prefer to work in small teams or big teams?(why)
你喜欢在小型团队还是在大型团队中工作？
I prefer to work in a big team. You see, when you work with more people, you get a chance to listen to different points of view, to learn to see things in different perspectives. It’s also more challenging as you have to coordinate with more people,
(4) Is it necessary for a team to have regular meetings?
团队是否有必要定期开会？
Yes, I think it’s absolutely necessary. Regular meetings can enable team members to keep track of work progress and it’s a means of considering information and making collecti ve decisions.
第5页共284页
PASS BEC
新编剑桥商务英语口试必备手册
（中高级）
PART TWO: Mini-presentation
What’s important when…?
Evaluating the success of teamwork 衡量团队成功与否需要考虑哪些要点？
●Mutual trust 相互信任
●Full co-operation 通力合作
Mutual trust is the first secret of successful teamwork. When members share a trusting relationship, they will feel free to express their views, understand each other’s capabilities and limitations, and communicate with each other timely. This helps to bring out the potentials, experience and creativity of the individual and create good work environment. Full co-operation among team members has a direct impact on the success or failure of the team. When team members develop a strong awareness of cooperation, they would make collective efforts to achieve the common objectives and ensure a higher level of quality and workmanship.
On top of that, timely communication and decision making will also help to improve work efficiency.
相互信任是团队合作成功的秘密之一，当团队成员建立相互信任的关系，他们就可以毫无束缚的表达自己的观点，相互了解对方的能力和缺点，而且可以及时相互沟通。这将有助于激发个人潜力、经验、和创造力并且可以营造良好的工作环境。
团队成员的通力合作也对会直接影响团队成功的失败。当团队成员有强烈的合作意识，他们将会共同努力达到共同的目标。并确保高水平的质量及工艺。
除此之外，及时的沟通和做决定也将帮助改善工作效率。
PART THREE：Discussion
Teamwork
Your company is offering a brief training programme on team building for line managers. You have been asked to help plan the programme. Discuss the situation together, and decide:
●what issues should the programme focus on
●what kind of activities should be included
团队合作
你们公司正在考虑为部门经理提供关于团队建设的短期培训课程。请你们协助策划这一课程。讨论并决定：
●该培训课程应集中在哪些问题上
●应包含哪些活动
A: Well, I think it’s a good idea that our company is planning to offer a training programme on team building for all line managers.
B：Yes. We need to work out the focus of this programme.
A: In my opinion, we should , first of all, focus on issues like how to form an effective team and how to improve communication within the team. These are the most important things we need to consider when holding a training programme.
B: Yes, I quite agree with you. Understanding these issues is the pre-requisite of successful team-building. Besides that, how to nurture team dynamics should be another focus of our training programme, I mean, analyse and encourage the dynamics that drive team success and minimize the factors that inhibit the healthy functioning of the team.
A: Yes, only when all team members are motivated, and they give good performance in work.
B: So we can include in our programme, the activities that help to promote team spirit, activities that help develop employee motivation and improve communication.
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新编剑桥商务英语口试必备手册
（中高级）
A: Well, we can provide team building games, and outdoor activities that liven up the training sessions.
B: I’m quite with you here. We can organize outdoor adventures like rafting, sailing and rock climbing. These events serve to increase personal awareness of abilities and complementary skills in your teammates.
A: it’s a very good idea. These exciting activities not only encourage team participation, problem soving and revitalize morale, they also add some fun and variation to our programme.
B: And in fulfilling their potentials, ev eryone in the team learns to understand other people’s capacities and learns to appreciate the impact of their traits on team dynamics.
A: Yes, mutual understanding and mutual trust are indispensable to effective team building.
A:我觉得公司计划为所有部门经理提供团队建设的培训课程真是个好主意。
B:是的，我们需要想出此次活动的重点。
A：我的观点是，我们首先应该把重点放在如何组建一个有效率的团队和如何改善团队关系的方面。当我们举办培训课程时，这些是我们需要考虑的最重要的事情。
B：是的，我非常同意你的看法。成功的团队建设前提就是了解你所说的这些问题。除此之外，怎样激发团队活力应该是我们培训课程的另一个需要重视的方面，我的意思是，分析和鼓励团队成功的动力，使抑制团队良性运作的因素减少到最小。
A：是的，只有当所有团队成员都充满动力，他们在工作中才会表现出好的成绩。
B：因此我们应该将能帮助发扬团队合作精神、帮助发展员工积极性和提高沟通的活动包括在我们的课程中。
A：是的，我们可以提供团队建设的游戏，和户外活动让培训课程充满活力。
B：我同意你的看法。我们可以组织像漂流、航海和攀岩等户外探险。这些项目帮助增强个人意识的能力和与队友互补的技能。
A：这是个好主意。这些激动人心的活动不仅可以鼓励队员、解决问题和重振士气。也可以为我们的课程增加乐趣和使其多样化。
B：为了挖掘他们的潜力，团队中每个人学会去了解其他人的能力以及学会去欣赏他们对团队动力影响的特质。
A：是的，相互了解和相互信任对于有效的团队建设是必不可少的。
（1）What are the characteristics of a good team?
一个良好的团队有哪些特点？
Characteristics like mutual trust, co-operation, commitment, openness of expression among team members are essential to a good team. Besides, a team should also be clear about the common goals they aim to attain.
（2）What might be the disadvantages of working in a team environment?
在团队中工作有哪些不利因素？
Sometimes, team membership requires you to give up some individuality in order for the team to function as a whole. Sometimes you feel your own contribution to the team cannot be measured, so you work less than you would individually.
（3）Would you like to take part in a programme for developing teamwork?(Why)
你是否愿意参加团队发展的培训课程？
Yes, of course. It offers me opportunities to develop better interpersonal communication skills, and these are essential in my business career.
（4）How might a company measure the success of a training programme?
公司应该怎样衡量培训课程的成败？
To evaluate the impact of a training programme, we can see if the training has helped to address the issues in the work, to see if there’s any improvement in the work performance of the staff and if it encourages creative innovation
第7页共284页
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新编剑桥商务英语口试必备手册
（中高级）
and teamwork.
（5）Do you think a company will always benefit from staff training?(Why?/Why not?)
你是否认为公司总是可以从员工培训中有所获益？
I think a company can benefit much from staff training. Through training, employees will have a better understanding of their work objectives, have greater commitment in their work, and acquire practical working skills.
2011.06.03
1.2 Internal Communications 内部沟通
Be committed to 致力于
Be engaged in 投身于…，忙于
Delivery 传输，传送
Corporate information 公司信息
Vision 设想，远见
Openness 坦诚，公开
Integrity 诚信，诚实
Paramount 极为重要的
-wide （后缀，与名词一起构成形容词或副词）全…范围的
Opinion survey 意见调查
Put in place 实施，到位
Audience-driven 以受众为导向的
Communications approach 沟通方式
Segmentation 分割，切断
Customization 根据对方需要制作，量身定做
Integrated platform 集成的（信息）平台
Cost efficiency 成本效率
Digital media 数码媒介
Intranet 企业内部互联网
Notice-board 布告牌
Resentment 愤恨，不满
Open-minded 胸襟开阔的
Out-going 爽直的，乐于助人的，外向的
Mettle 勇气，精神
Initiative 主动性
Management message 管理信息
Performance excellence 优异表现
Subordinate 下级，下属
E-mail newsletter 电邮通讯，电子邮件通讯，亦作E-newsletter, E-news-letter
Tangible performance standards 具体的工作标准
Annual performance reviews (对员工的)年度业绩考核，年度绩效评估
Staff appraisal (对员工的)业绩评估，业绩考核
Two-way communication 双向交流
Voice one’s opinions about 就…发表自己的意见
Column （报纸、杂志的）专栏
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新编剑桥商务英语口试必备手册
（中高级）
Layout 版面设计
Cartoon picture 漫画
Company logo 公司标识
A sense of belonging 归属感
Work station 工作站，工作处
Information equality 信息均等
Have access to 有权使用…
Channel 渠道，通道
Opinion poll 民意测验
Internal communications
内部沟通
Nokia is committed to a strong internal communications culture and practice.
诺基亚公司致力于建立一种强有力的内部沟通文化和实践体系。
Its broad range of communications activities, channels and media strive to help employees manage and use corporate information they receive in their work and organizational relationships and in doing so,
诺基亚公司通过各种广泛的沟通活动以及丰富的沟通渠道和媒介，尽力帮助员工管理和运用他们在工作中以及在企业交往中获得的公司信息。
be fully engaged in the delivery of the company’s strategy and the Nokia Way.
公司通过这种做法，切实传播公司的运作策略以及“诺基亚之道”
Nokia promotes a culture where good communications practice is integrated into every day interaction with and between employees and where shared vision and goals, shared knowledge, openness, speed and integrity are paramount.
诺基亚公司倡导这样一种公司文化：将良好的沟通习惯融入公司于员工以及员工与员工之间的日常交往之中。在这一公司文化中，共同的期望和目标、共享的知识、坦诚、高效和诚信高于一切。
The company measures its performance in internal communications through the company-wide annual employee opinion survey as well as targeted surveys around specific communications activities.
诺基亚公司通过在公司上下进行一年一度的员工意见调查，以及针对具体沟通活动的目标调查，衡量公司内部沟通方面的绩效。
Nokia is putting in place an audience-driven communications approach to meet the diverse needs of its employees for information and communication, with emphasis on segmentation, customization and choice of access.
诺基亚公司正在实施以受众为导向的沟通方式，以满足员工对信息和交流的不同需要，着重强调沟通职能的切分、量体裁衣的沟通方式以及沟通途径和选择。
This work is supported by the development and use of common and integrated platforms and processes which will encourage cost efficiency in the use of internal and external resources and adoption over time of digital media.
这项工作得以展开是通过开发和使用了普通以及集成的信息平台和处理程序，在运用内外资源的过程中激励成本效率，并采用了数码媒介等方式。
There are three primary channels for communicating with employee. Nokia people magazine is published in the four most common languages in Nokia: English, Finnish, Chinese and German. Nokia News Service offers daily online news from around the organization, and the Intranet contains a vast amount of detailed company information.
诺基亚公司和员工的沟通有三种不同的渠道。《诺基亚人》杂志采用四种语言出版：英语、芬兰语、汉语和德语；诺基亚新闻服务网每天提供在线的公司新闻；还有企业内部互联网，提供大量详细的公司信息。
PART ONE Interview
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新编剑桥商务英语口试必备手册
（中高级）
(1) What are the methods of communication to staff in most companies?大多数公司采用什么方式和员工进行沟通？The most popular communication methods include: face-to-face communication, E-mails, telephone, notice-boards, etc. nowadays, the Intranet is a very effective method of communication.
(2) Do you think you are good at communicating with your boss?(Why?/Why not?)你觉得自己善于和上司沟通吗？Yes. I think I’m quite good at communicating with people. Whenever I have some new ideas or resent ment about my work. I’ll talk to my boss face to face. I’m very frank and open-minded, ready to accept different opinions.
(3) Is it important to let your manager know your ideas about work?(Why)
让你的上司知道你对工作的看法是否重要？
I think it’s very important. You see, I oft en make suggestions to my boss about internal development, and discuss areas I would like to improve on. In this way, I’m contributing to the overall improvement of the company.
(4) Do you think people can be trained to communicate more efficiently （Why）
你认为通过培训人们是否可以更有效地进行沟通？
Yes. I think it will be very helpful if employees get chances to attend training courses on interpersonal skills. Such training will enable them to communicate more effectively.
Part Two: Mini-presentation
What’s important when…?
Communciating management messages to the staff
和员工沟通管理信息需要考虑哪些要点？
●Overall purpose 整体目标
●Feedback on performance 对工作表现的反馈
●
First of all , I think it’s important to clearly state your overall purpose and expectations. In this way, employ ee know exactly what they should do to meet work requirements and to achieve performance excellence.
In addition to this, providing feedback on their performance is also important. On the managerial part, performance reviews help managers to keep track of possible problems in their own work. On the part of the employees, they get encouraged for their hard work and are given chances to correct mistakes made on the job.
Besides, managers should be more open in sharing information with their subordinates. They should let employees know in advance any proposed changes before they actually occur. This will enhance mutual understanding and trust.
首先，我认为清晰的陈述你的总体目标和期望是很重要的。这样，员工可以确切的知道他们应该做什么来满足工作需求以及实现卓越的成绩。
除此之外，对他们的成绩提出反馈意见也很重要。从管理的角度来看，绩效评估帮助管理者追踪他们自己可能发生的问题；从员工的角度，他们努力工作得到鼓舞，工作中出现的问题也有机会得到纠正。
另外，管理者应该与下属更开发的分享信息。任何建议的改变之前，他们应该让员工提前知晓。这将加强相互的理解及信任。
PART THREE Discussion
E-mail Newsletter
You company would like to introduce an E-mail newsletter to send to all members regularly. You have been asked to help co-ordinate the project. Discuss the situation together, and decide:
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新编剑桥商务英语口试必备手册
（中高级）
●what kinds of articles and information should be included
●what the newsletter should look like and how often it should be sent
电子邮件快讯
你们公司意欲创建一份电子邮件快讯，定期发给全体员工。请你们共同协调这一计划。讨论并决定：
●电子邮件快讯中应包含哪些文章和信息
●电子邮件快讯的版式、发送周期
A：You see, our company is designing an E-mail newsletter for all staff members. It certainly is a very good channel for internal communication.
B: Yes. What information should be included, in your opinion?
A: It should carry articles about the tangible performance standards for staff to follow, and information about any changes in the company, such as new policies, new projects and new managers, etc. this will help to reduce the chance for confusion and misinterpretation of key corporate polices and decisions.
B: Yes, I’m quite with you here. Information of this kind will help staff members better adjust themselves to the work environment and achieve higher level of performance.
A: There should also be information about the latest achievements of the company as well.
B: I agree with you. But…
A: And about annual performance reviews and staff appraisals, just to reward hardworking people and look at problems in work. You see…
B: Well, you are quite right. But I think we should place emphasis on two-way communication. The newsletter should also focus on the employee side. We should allow our employees to voice their opinions about day-to-day work and corporate development. They should also have a chance to comment on the performance of the managers and point out problems in their work.
A: That’s a good idea. So let’s put in this column” Voice from the Staff”.
B: Besides the contents, the layout is also important. We can use some photos, people usually like to see pictures of themselves and people they know. So it will be able to attract more readers. We can also use cartoon pictures to help illustrate our ideas.
A: Good. And don’t forget our company logo, it will help to promote a sense of belonging and loyalty. And let’s also insert some humour, to make it more readable.
B: Finally, I think it should be sent to our employees every other week.
A: Well, er…you see, this is a competitive age, news and information keep changing. Why not make it once in every ten days, three different issues every month.
B: Alright. And let’s make it short, so people don’t have to spend too much time reading each issue.
A: I agree.
A: 你是知道的，我们公司正在为全体员工设计一个电子邮件快讯。这确实是一个非常好的内部沟通的渠道。
B：是的，你认为这其中应该包括什么样的信息呢？
A：应该包括员工遵循的具体工作标准这类文章，以及关于公司任何变化的信息，例如新政策、新项目和新的管理者等等。这将帮助减少对公司政策及抉择的困惑和误解。
B：是的，我很同意你的观点。这方面的信息将帮助员工在适应工作环境及达到更高的水平进行更好的我调节
A：也应该包括关于公司最新最新成果的信息。
B：我同意，但是…
A：且关于每年的绩效考核与员工评估，只作为员工辛勤工作的回报及寻找工作中的问题。你知道…
B：是的，你说的很对。但是我认为我们应该把重点放在双方的沟通上。邮件快讯也应该聚焦于员工这一方面。我们应该允许我们的员工发表他们对日常工作和公司发展的意见。他们也应该有机会去评论管理者得成绩以及指出其再工作
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新编剑桥商务英语口试必备手册
（中高级）
中的问题。
A：这是个好主意。那么让我们把这个专栏叫做：“员工之声”
B：除了这个内容，排版也很重要，我们应该刊登一些照片，人们通常喜欢看到他们自己活着认识的人的照片。这样能够吸引许多读者。我们也可以用漫画来说明我们的想法。
A：很好。还有别忘了我们公司的标识，这将帮助我们去提升归属感和忠诚度。让我们来穿插一些小幽默，让它更具可读性。
B：最后，我认为我们应该隔周发送给员工。
A：是的，可…你知道，这是一个竞争的时代，新闻和信息变化交替。不日我们每隔10天发送一次，每个月有不同的三期。
B：好的，让我们尽量简短些，这样的话就不会花费员工太多时间去阅读每一期。
A：我同意。
（1）Do you think it’s important that managers listen to complaints from employees?(why/why not?)
你认为经理听取员工的申诉是否很重要？
Yes. Complaints from employees usually reflect the problems within the firm, some even show problems of the management. Listening to the complaints helps managers to find problems and ways to resolve them.
（2）Do you communicate with your colleague often and how?
你是否经常和同事沟通？是怎样沟通的？
Yes. I often communicate with my colleagues, we share corporate information together, exchange news and views. In most cases, we chat with each other, sometimes we E-mail to each other.
（3）What are the advantages of management communications?
管理沟通有哪些优势？
Management communications can enhance mutual trust, promote employee commitment, boost morale. On top of that, it helps to improve productivity.
（4）Is it necessary for the manager to have personal contacts with his employees?
经理是否有必要亲自去同雇员沟通？（为什么）
Yes. It is better for the manager go to an employee’s work station rather than make phone calls. Face-to-face discussion shows your sincerity and what’s more, it’s more open and direct.
（5）How important is it to develop the intranet of the company?
开发公司内部互联网有任何重要意义?
In this information age, company intranet tends to be a very effective channel of communication. It’s speedy in relaying the corporate news, management messages, internal changes, etc. and it promotes information equality, as everyone has access to it.
2011.06.03
1.3 Reducing Production Cost 降低生产成本
Result in 导致，造成
Cut corners 抄近路，走捷径，偷工减料
Greener pastures 更绿的牧场（比喻更好的谋生去处，更好的工作、职位）
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新编剑桥商务英语口试必备手册
（中高级）
Deadwood 枯枝，朽木；无用的人
Nuisance 讨厌的人或事，麻烦事
Ex-customer 过去的顾客，以前的顾客
In the short run 在短期内
Go through the roof 大大增加，上涨到处乎意料的程度
TQM (total quality management) 全面质量管理
Under the umbrella of 在…的保护下
Cost accountant 成本会计师
Cost control 成本控制
Prognosis 预告预言
Customer service 客户服务中心，客户服务
Customer satisfaction 客户满意度
Cost effective (有)成本效益的
Competitive edge 竞争优势，竞争力
Cost-efficient 成本效益高的
Cost management 成本管理
Cut down 削减，减少
Raw material 原料
To a large extent 在很大程度上
Cost-conscious 注重节约成本的
Production line 生产线，流水线
Ergonomics 功效学
Specialist 专家
User-friendly 方便用户的
Shift work 倒班制，轮班工作（一半指三班倒，即day shift, evening shift,以及night shift）Permanent schedule 固定班（亦称fixed schedule）
Rotating schedule 轮班制
Out of step with 与…步调不一致
Adjust to 对…适应
Fight off 竭力避免
Body rhythm 生理节奏
Stressful （心理、生理或情绪上的）紧张、压力
Out of step with 与…不协调，失调
Consultancy service 咨询服务
Night shift blues 夜班忧郁症
All this 所有这一切
Health counseling facilities 健康咨询设施
Health facilities 健身设备
Round the clock 24小时
Translate to 转化为
Hazard危害，公害
Adequate lighting 充分的照明，足够的照明
Proper heat 适当的室温
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新编剑桥商务英语口试必备手册
（中高级）
Reducing Business Costs
降低经营成本
Cost reduction is an important factor in improving the state of a business.
降低成本是改进企业状况的一个重要因素。
It can obviously result in higher profits and a stronger enterprise.
它可以明显地提高利润，壮大企业。
Most business leaders and managers would like to reduce costs, but many find it difficult to do the right things.
大多数企业主管和经理都想降低成本，但大多感到难以找到正确的途径。
There are several methods business leaders or managers use to reduce costs that can be damaging to the health of the organization.
企业主管和经理采用的削减成本的有些方法对企业健康发展是有害的。
These include downsizing, reducing customer service, and cutting corners in production methods.
这些方法包括缩小企业规模、减少客户服务，以及在生产中偷工减料。
Downsizing
缩小企业规模
Some company leaders feel they can reduce costs by simply downsizing or reducing the number of workers or middle managers.
有些公司领导认为，可以通过缩小企业规模或者精简员工或中层管理人员来减少成本。
If this is done after applying ISO 9000. and defining the exact role of everyone, it may be a necessary and effective method.
如果是在实施ISO9000质量体系之后，并已对每个成员的角色做出了细致的规定之后，这有可能不失为必要并且有效的一种方法。
Unfortunately, most companies that downsize do so without really knowing the impact on the company’s operations.但遗憾的是大多数削减规模的公司采用了裁员这种方法，但并不真正知道这种方法对公司运作所产生的影响。
One of the biggest effects of downsizing to reduce costs is that the good employees quickly leave the company for greener pastures.
以裁员的方法来削减成本，一个最大的副作用就是不少好的员工很快就会离开公司另谋高就。
Thus the company is left with the deadwood employees, who are supposed to do twice the work as before.
公司就只剩下一些庸员，而这些人要承担两倍于以前的工作量。
Reducing Customer Service
减少客户服务
Customer service can be a nuisance and is often expensive.
客户服务可能是件麻烦事并且耗资巨大。
Sometimes companies will reduce or eliminate the service they give to the customers. Unfortunately,
有时公司会减少甚至取消为客户们提供的服务。
a neglected customer is an ex-customer.
但遗憾的是，一个被冷落的客户就不在是你的客户了。
Cutting Corners
偷工减料
A quick way to cut costs is by cutting corners in production or service methods.
削减成本的一个捷径是在生产或服务过程中偷工减料。
Some company leaders feel that by using cheaper materials and labor, and by eliminating part and steps, they can cut costs and save money.
有些领导认为，他们可以利用更为廉价的原材料和劳动力，减去一些步骤，以此减少成本，节省费用。
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新编剑桥商务英语口试必备手册
（中高级）
It is true that costs may be cut in the short run, but often the product or service is of such a low quality that repair and rework costs go through the roof.
诚然，这样做在短期内可以削减成本，但是往往会使产品和服务的质量低下，结果是补救、返工的成本奇高无比。Also customers may be come unhappy with the low quality and move on to another supplier.
而且造成客户对产品质量不满并另找供应商。
Effective way to reduce costs include training your workers, getting quality goods from suppliers, and using Total Quality Management(TQM)tools.
降低成本的有效方法包括对员工进行培训、从供应商处购买优质的产品，以及启用全面质量管理（TQM）工具。Because to reduce costs means to reduce waste. That is wasted materials, wasted effort, and wasted time.
因为降低成本意味着减少浪费，即对原材料、人工和时间的浪费。
Train Workers
培训员工
In these days of changing technologies and methods, it is necessary to train your workers to keep them up to date. 在技术和生产手段日新月异的今天，有必要对员工进行培训，使他们赶上新的发展。
Get Quality from Suppliers
从供应商处购买优质的产品
Low quality goods from suppliers is a major source of waste.
购买低质量的产品是最大的浪费源。
You should not only try to get quality suppliers but also work with your suppliers to help them improve their operations and quality of output.
你不仅需要寻找能提供高质量产品的供应商，而且还要帮助他们改进经营和产品质量。
TQM Tools
全面质量管理工具
There are a number of improvement methods that can be placed under the umbrella of T otal Quality Management(TQM).
在全面质量管理工具体系内有许多改善经营的方法。
In conclusion, crude methods to reduce costs—such as downsizing—are not effective and can actually harm a business.
总之，粗劣的降低成本的方法，例如缩小企业的规模，不仅无效，而且还会对企业造成损耗。
Helping your suppliers, training your workers, and using TQM-type improvement tools can help to eliminate waste and improve the profits of your business.
为你的供应商提供帮助，对员工进行培训，并启用全面质量管理型改进工具，这些将有助于减少浪费，提高企业的盈利能力。
PART ONE: Interview
(1) Is it important to consult a cost accountant when starting a new project?(Why/Why not)
启动新项目时，向成本会计师咨询是否重要？（为什么？）
Yes. It’s paramount in cost control. The cost accountant can prepare budgets and give a prognosis for the project. His advice is essential in deciding whether to undertake or abandon the planned project.
(2) In what ways is customer service related to cost reduction?
客户服务在哪些方面与降低成本有关？
Customer service can enhance customer satisfaction and loyalty. Good customer relationship helps to improve your company image and boost sales. As a result, large scale production will be cost effective for your company.
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新编剑桥商务英语口试必备手册
（中高级）
(3) Do you think people can be trained to work more efficiently?(Why/Why not?)
你认为人们通过培训可以提高工作效率么？
Yes. I think staff training is extremely important nowadays. You see, technologies keep changing and if employees get regular training, they would be able to work more efficiently. It’s the competence of the workforce that sharpens the competitive edge of the company.
(4) What changes in cost management do you expect will happen in the future?
你认为将来在成本管理方面会有哪些变化？
I expect it will head towards more cost-efficient methods, involving more parties in the process of production: not only corporate management and staff, but also suppliers, retailers and even customers.
PART TWO: Mini-presentation
What’s important when…?
Aiming to control production cost 要控制生产成本需要考虑哪些要点？
*Quality supplier 高质量的供货商
*Efficiency of production line 生产线的效率
*
In cost management, it’s important to cut down the cost of raw materials, as to a large extent, it helps to determine the product prices. Cost-conscious companies always seek to work with good suppliers who can offer quality raw materials with reasonable prices. Low quality materials from suppliers are actually a waste of money.
Efficiency of production line is another important thing to consider. When introducing a production line, it is important to consult an ergonomics specialist and see that it’s user-friendly and will not cause too much physical stress and strain. Meanwhile, workers should get full-trained to work more efficiently on the line.
Measures should also be taken to eliminate waste. On top of that, management should develop good benefits system to boost the morale of the workers.
从管理成本的角度来看，降低原材料的成本是至关重要的，在很大程度上，原材料决定产品的价格。具备成本意识的公司总是想办法寻找能提供物美价廉的优秀的原材料供应商。去低质量的供应商那里购买原料其实就是在浪费金钱。生产线的效率是另一个需要考虑的因素。当引进一条生产线，咨询人体工程学专家以及看一下它是否容易操作且不会导致太多的身体上的压力和劳累。这些都是是很重要的。同时，操作者应该得到充分的培训使工作能够更有效率的进行。
还应该采取措施，消除浪费。除此之外，管理者应该更好的开发系统来提高操作者的士气。
PART THREE: Discussion
Introducing Shift Work
Your company would like to introduce shift work operation to optimize the production process. You have been asked to help co-ordinate the project. Discuss the situation together, and decide:
●how to arrange the work schedule
●how to match staff to this new work requirement
实行倒班作业制
你们公司正在考虑实行倒班作业制以优化生产过程。请你们协助策划这一计划。讨论并决定：
●怎样安排工作时间表
●怎样使工人达到这一新的工作要求
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新编剑桥商务英语口试必备手册
（中高级）
A：When introducing shift work, the most important thing is to work out good work schedules. I think we can divide our twenty-four hour operation into three shifts: day shift, evening shift and night shift. And we’ll have the permanent schedule. It’s tough to work at night, but once you get used to it, it’s easier to fight off the night-time fatigue.
B: Well, I partly agree with you. I mean “ the three shifts” is a good idea, but I think it would be better if we adopt the rotating schedule. You see, shift-work disrupt s the body rhythm and is very stressful. Besides, it affects home life, the night shift worker is out of step with his family.
A: That’s the problem. Night shifts really affect our health conditions. So you’re right, the rotating schedule has more advantages over the fixed schedule.
B: All right. So we’ll adopt the r otating schedule, three shifts and the day shift is from 8:00 am to 5:00 pm with a lunch-break. And evening shift, 5:00 pm to 1:00 am including coffee breaks, and then…
A: And night shift from 1:00 am to 8:00 am, also with a coffee break.
B: Right. We should also provide our shift workers with training programmes to help them better adjust to this new work requirement. We should inform them of the harmful effects of night shifts and give them tips on how to prevent and fight off these hazards.
A: Yes. We can arrange health specialists to give them training courses and provide online consultancy service for the convenience of our shift workers. And I think we should also provide psychological consultancy just in case they get too stressed. We need to help them to cope with night shift blues.
B: Good. It’s also important to provide some nutritious food during the evening and night shifts.
A: 当引进倒班工作制，最重要的事情是制定好工作计划。我认为我们应该把24小时的操作时间划分为三个班次：白班、晚班和夜班。而且我们应该有一个永久的时间表。夜班作业非常艰苦，但是一旦习惯，适应夜班的疲劳也不是那么困难。
B：我同意你的部分观点。我的意思是说“三班倒”是一个好办法。但是我认为如果我们通过轮换制制定工作计划是不是更好一些呢。你知道，倒班工作会扰乱身体的节奏压力也会很大。除此之外，也影响家庭生活。夜班工作的工人总是没有时间与家人在一起。
A：那是个问题。夜班确实影响我们的健康情况。因此你是对的，轮换工作表比固定的工作表更有益处。
B：是的，因为我们通过轮换工作表，三班交替包括：白班：上午8：:0~下午5:00，中间一顿午餐；晚班下午5:00~上午1:00，包括茶歇时间然后…
A：夜班上午1:00~8:00 也包括一次茶歇时间。
B：是的。我们也应该为倒班工人提供培训课程来帮助他们更好的调节新的工作需求。我们应该告知他们夜班对身体的影响及伤害，为他们提供一些预防这些伤害的小窍门。
A：是的，我们安排健康专家来给他们进行培训并且提供在线的咨询服务来为倒班工人提供方便。而且我认为我们也应该提供心理咨询以免他们遭受太重的心理压力。我们需要帮助他们应对夜班忧郁症。
B：是的。在晚班和夜班时提供有影响的食物也是很重要的。
（1）What benefits will your company gain from shift work operation?
你公司可从倒班制中获得什么好处？
If we keep our equipment operating round the clock, we’ll be able to use our productive equipment to its fullest potential, that would help to optimize the production process. You see, improved productivity translates directly to higher profits.
（2）How important is it to inform workers of the hazards of night shift?
把夜班的害处告知工人有何重要性？
It’s certainly of great importance. Employees’ well-being and security should be the first priority of the management. When shift workers are fully aware of the hazards, they will take better care of themselves.
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（中高级）
（3）Do you think companies should provide health counseling facilities?(Why?/Why not?)
你认为公司应该提供健康咨询设备么？
In my opinion, it’s a must in this highly competitive age. Employees often become stressful and develop health problems. Management should provide health counseling facilities to help improve the physical and mental health of the staff and boost their morale.
（4）Should work environment be taken into consideration when designing shift work?(Why?/ Why not?)
设计倒班制时是否应该考虑工作环境？
Poor working conditions add to the strain of shift work. Adequate lighting, clean air, proper heat, air-conditioning and reduced noise will help to reduce the shiftworker’s burden.
（5）Is regular exercise important for shift workers?(Why?/Why not?)
经常运动会倒班工人是否重要？
Physical exercises are extremely important for night shift workers. Jogging, walking, cycling or swimming will help them to relax and to minimize stress. You see, shift work disrupts the body rhythm and is very harmful to your health.
2011.06.07
1.4 Reducing Overheads
减少管理费用
Activity 经营项目
Research and development 研发
Property costs 财产耗费、物业费用
Capital goods 资本货物
Balance sheet 资产负债表
Redundancy payment 失业金
In the short term 短期内
Devastating 毁灭性的，破坏性的
Insecure 不可靠的，不安全的
Redundancy 失业、多余
Drastic 激烈的，猛烈地，彻底的
Temporary measure 权宜之计
Let out 出租
Premises (复数)经营场地，生产场地，办公场所
Mortgage 抵押
Sublet 转租，分租
Hotel bill 旅馆住宿费用
Public transportation fares 公交费用
Expenses claims system 报销制度
Abuse 滥用，妄用
Malpractice 失职行为，玩忽职守
Discount air ticket 打折机票
Electric rates 电费
Apportion 分摊，分配
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新编剑桥商务英语口试必备手册
（中高级）
Over-expenditure 超支
Office supplies 办公用品
Stationery 文具
Paper clip 回形针，曲别针
Name-brand 知名品牌
Generic brand 普通品牌
Group purchasing 团购
Bulk price 批发价
Mail-order 邮购
Rough draft 草稿
Put in a word 说一句话，插一句话
Disposable 一次性用品
Printer cartridge 打印机墨盒
Rechargeable battery 可充电电池
Comply with 遵守
Profitability 盈利能力，获利能力
In the long run 从长远来看
Diversify 使多样化，做多样性的投资
Might as well do sth. 不妨做… …
Abide by 遵守
Paperless office 无纸化办公
Reducing overheads
减少管理费用
It’s a good idea to review overheads regularly.
定期检查管理费用是一个很好的办法。
It becomes even more important if you are having problems generating cash.
如果你面临现金产出困难，这个办法就更加重要了。
You may need to make big cuts in overheads, but try to avoid slashing costs to a level where it is difficult to operate.
你可能需要大量削减管理费用，但要避免削减规模过大而导致无法操作。
Advertising, as well as research and development, are often the first activities to be cut because they can be reduced almost instantly.
广告费用和研发费用往往是首先被削减的项目，原因是削减这些项目的费用当即可行。
Cutting overheads such as property costs or capital goods will take much longer to have an effect on the balance sheet.
而要削减财产耗费和资本货物的费用，则需要更长的时间才能在资产负债表上有所体现。
You can also cut staff costs by reducing your number of employees, though redundancy payments will increase costs in the short term.
你也可以通过裁员来削减员工费用，虽然支付失业费在短期内会增加开支，但这样做的结果可能十分糟糕。
The consequences can be devastating , particularly for small businesses and morale suffers after redundancies.
但这样做的结果可能十分糟糕，特别是对于中小企业来说，解聘雇员会导致员工士气低落。
Key employees may feel insecure and choose to leave your business.
一些主要员工可能会因为没有安全感而选择离开公司。'dev?steiti?]
第19页共284页
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新编剑桥商务英语口试必备手册
（中高级）
It can be useful to talk to employees before taking such action.
采取这种行动之前和员工进行交流会有所帮助。
They may suggest less drastic ways of cutting costs.
他们可能会提出一些更温和的建议措施以避免采取如此极端的方式来削减开支。
You can also reduce overheads, for example by delaying purchases of new equipment, although this is a temporary measure.
你也可以采用诸如推迟购置新设备的方法来削减办公费用，虽然这只是权宜之计。
Investment is crucial if you want to grow your business and ensure it remains competitive.
如果你想拓展公司规模，保证其竞争力，投资是至关重要的。
Other short-term measures for cutting costs include:
其他削减开支的短期措施包括：
●Letting out part of your business premises but check first with the owner or mortgage company that sub-letting is
allowed—approval may be needed.
出租公司的部分场所，但事先要与其拥有者或抵押贷款公司核实你有权转租，并得到他们的准许。
●Leasing new equipment rather than buying it outright
租用新设备而无需全部自己购买
●Renegotiating your contracts with suppliers
和供应商重新议定合同
（1）What expense do people typically incur on a business trip?
商务差旅中有哪些主要费用？
Expenses on a business trip include hotel bills, traveling expenses, public transportation fares, fax or telephone charges and client entertainment expenses, etc.
（2）How should companies control business travel expenses?
公司应怎样控制其商务差旅费用？
Companies should develop a sound expenses claims system to prevent any system abuse and possible malpractice.(系统滥用和可能的舞弊行为)
（3）Do you think it’s necessary to have control over the usage of electricity?(Why?/Why not?)
你是否认为控制电力使用很重要？（为什么？）
Yes. Electricity costs are a very important component of overheads, if a company can keep electric rates low, it will certainly be very helpful in overheads reduction.
（4）Is it important to involve employees in overheads reduction project?(Why?)
让员工参与办公费用削减计划是否重要？（为什么？）
Yes. Overheads are the indirect cost of business, they are closely related to the welfare of all staff members, so concerted efforts are needed from both managers and staff to implement the overheads reduction project.
PART TWO: Mini-presentation
What’s important when…?
Aiming to slash business overheads 要削减管理费用需要考虑哪些要点？
●Budget and management 预算和管理
第20页共284页
商务英语口语情景对话大全
英语面试自我介绍 A类： B: May I come in我可以进来吗 A: Yes, please.请进。 B: How are you doing, Sir My name is xxxx. I am coming to your company for an interview as requested.你好，先生。我叫xxx，我是应邀来贵公司面试的。 A: Fine, thank you for coming. Please take a seat. I am xxxx, the assistant manager.好的，谢谢你过来。请坐，我叫xxxx，是经理助理。 B: Nice to see you, .非常高兴见到你，吴先生。 A: Nice to meet you, too. Tell me about yourself and your past experience. 我也很高兴见到你。说说你自己和你过去的经历吧。 B: I have worked as a secretary for six years. I get along well with peers, clients, administrators and bosses. I thrive on challenge and work well in high-stress environments. 我已经做执行秘书6年了。开始是为一家贸易公司工作.现在是一家信托公司。我和同事、客户、行政管理员以及老板相处得非常好。我能应付挑战，而且在高压力环境中也能工作很出色。 A: So why did you choose our company B:As far as I know, your company is one of several leading international consultant corporations which came to China after China entered WTO. I think working here would give me the best chance to use what I’ve learned. A: Sometimes we are very busy and need to work overtime. How do you feel about that 有时候我们工作很忙。需要加班。你觉得如何 B: That's all right. But could you tell me how often and how many hours I should work overtime 没关系。你能告诉我加班的频率和时间长度吗 A: It just depends. If we have important visiting delegations, you have to stay with us. It's not unusual. 这得看情况。如果我们有重要的访问代表团。你必须留在我们身边。这种情况很正常。 A: What are your salary expectations 你期望多少薪水 B: I really need more information about the job before we start to discuss salary. Maybe you could tell me what is budgeted for the position.
史上最全剑桥商务英语BEC考试资料下载
史上最全剑桥商务英语BEC考试资料下载 史上最全剑桥商务英语BEC考试资料下载2010-02-11 09:17 |(分类:-BEC & BULATS) 2009最新BEC考试资料汇总(包含08年以前资料) 注意：论坛要下注册一下，才能下载资料 人邮版bec真题第3辑_高级 人邮版bec真题集第2辑_高级. 求-BEC高级-人邮版“模拟试题册”听力 人邮版bec中级真题第三辑 人邮版bec中级真题第二辑 剑桥BEC真题第三辑（初级）听力--人邮版 人邮版BEC高级真题(第二辑)听力MP3 人邮版BEC高级真题(第三辑)听力MP3 BEC教材 新编剑桥商务英语初级【学生用书?教师用书?同步辅导】三册全集 新编剑桥商务英语同步辅导高级 新编剑桥商务英语学生用书高级2版.rar 新编剑桥商务英语教师用书高级2版 新编剑桥商务英语学生用书中级：2版 新编剑桥商务英语同步辅导（经科版）中级.pdf 新编剑桥商务英语教师用书初级.pdf 新编剑桥商务英语初级mp3(华夏版) 新编剑桥商务英语(高级)-学生用书-经济科学出版社mp3全集(下) 《新编剑桥商务英语中级学生用书》(BEC2)经济科学出版社[MP3] 新编剑桥商务英语(高级)-学生用书-经济科学出版社mp3全集(上) 新编剑桥商务英语(中级)-学生用书-经济科学出版社 新编剑桥商务英语自测练习与解答
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商务英语 BEC初级口语(超详细讲义)
BEC初级口语电子讲义 第一课时 BEC Preliminary介绍 Ⅰ BP Introduction BEC初级介绍 (ⅰ)Why take BEC exams? * strong growth * rigorous quality control * wide suitability * wide business context * value for study and business career * international recognition for work and study (ⅱ) BP Content BP包含的内容 BP考试主要是考学生的语言能力，包括听、说、读、写四个方面。试卷所设计的语言文字基本上都与商务有关。另外，还考学生的英语语法、结构等内容。 BP考试分笔试和口试两大部分。笔试包括阅读、写作和听力。 听说读写 听力：电话、面谈、问路、讨论等 阅读：来往函电、表格、会议记录(memorandum)、广告(advertisement)、通知(announcement)、日程安排(business schedule)、电话留言、简历(resume/CV)、商业文章、信息转换、产品目录(product catalog) 写作：写短文、商务信函(查询信、复查询信、抱怨信、图表描述) 口语：日常会话(daily conversation)、简单陈述(mainly presentation)、讨论问题 (ⅲ) Papers 试卷 Preliminary V antage Advanced Reading 1 hr 30 mins ﹡ 1 hr 1 hr Writing45 mins 1 hr 10 mins Listening40 mins40 mins40 mins Speaking 12 mins ﹡﹡14 mins ﹡﹡16 mins ﹡﹡ ( 2 candidates)
分析商务英语口语课程的现状
商务英语的口语化是商务英语最具有实践性的一个特点,作为在就业上并不占优势的高职生,如果具有熟练的商务英语口语运用能力就会增加进入国际化企业工作的机会。商务英语所包含的内容涵盖了商务活动的全过程,既包括迎接外商、电话联系、安排行程、购物、宴请等日常国际商务活动,也涵盖了市场调查、订购、谈判、签约、支付、装运等基本国际商务环节,而商务英语口语就贯穿在这些商务活动及商务环节中,是商务活动成功的关键所在。 1商务英语口语课的现状 一直以来,大部分学生在学校里接受的英语学习都是以应试为主,老师给学生教授更多的是词汇和语法方面的知识,能运用英语流畅地进行交流的学生人数并不是很多,所以“哑巴”英语的现象非常普遍,这是阻碍商务英语口语课取得良好效果的一个重要原因。 作为教学活动的安排和组织者,学校对商务英语口语课并不是很重视。以笔者所在学校为例,作为专业课,商务英语口语课仅在经济管理系的国际贸易专业中开设。把商务英语口语局限于外贸英语对话是当前商务英语口语教学中一个很普遍的现象,所以安排教学大纲的老师就认为商务英语口语仅仅是国际贸易专业的必修课,其他专业的学生学不学都无所谓。但是随着中国经济的迅猛发展,加之全球经济一体化的影响,我国对外商业交往形式日趋多元化,今日的商务涵盖范围非常广,包括金融、营销、管理、旅游、物流等许多方面,贸易只是其中的一个组成部分,因此,在经济管理、物流管理、电子商务、市场营销等相关的专业中开设商务英语口语课是十分必要的。 以笔者所在的学校为例,商务英语口语课作为全院任选课,每学期有200多名学生选修,分为两个教学班,每个班有100多名学生,这样的学生人数在口语课的授课过程中存在着弊端。口语课最重要的环节就是口语练习,包括老师与学生的对话,学生与学生的对话,而班级规模过大,学生人数过多,老师就难以兼顾到每个学生,这样导致的结果就是,口语好的学生由于敢于发言,得到锻炼的机会就多,口语就越来越好;反之,口语不太好的学生就更不敢开口说英语,造成学生口语水平的两极分化。学生课堂上操练口语的机会少,听力时间得不到保证,就培养不出纯正的语音语调。 2适用于商务英语口语课程的教学方法 2. 1基础教学法 要从根本上提高高职生的商务英语口语水平,就要从日常的英语教学抓起。所以,应该让更多专业的学生在学习大学英语的基础上了解商务英语的内容。笔者现在所教授的06级高职生使用的教材是21世纪高职高专规范教程《新编实用英语综合教程》(第三册) ,这本教材中的内容,例如产品介绍、公司管理、电子商务等,都跟商务英语有着密切的关系,同时,在练习日常英语口语的同时加入商务英语口语的内容。当前学生的英语口语对话主题,不应该局限在问好、讨论天气、询问兴趣上,而应该集中在一些在商务活动中经常出现的话题上,比如说商务接待、发盘还盘、装运、保险、信用证等。当然,这也要求英语老师不仅具有良好的英语知识传授能力,还要对国际商务活动的各个环节有所了解。 2. 2案例教学法 案例教学法是当前比较流行也是比较受学生欢迎的一种教学法,因为它是以学生为中心的一种教学方法,在整个教学过程中,老师只是学生学习的帮助者,这种教学法有助于提高学生的主动性、积极性以及处理问题的能力,应用到商务英语口语的教学当中,可以提高学生在使用商务英语口语过程中随机应变的能力。但是由于高职生的英语底子比较薄弱,对商务知识的了解也比较浅显,所以在选择案例的时候应该注意: (1)案例材料应该符合高职生的语言水平与学习需求。过难或者是过于专业化的案例材料会让学生失去学习的兴趣,所以所选的案例应该是生动有趣的,最好与学生的课本内容息息相关,让学生在学习的过程中有所参考。 (2)案例材料必须是真实的,描述真实的商务环节。任课老师也许没有参与商务活动的经验,但是可以充分利用网络资源来寻找真实的案例材料,因为只有真实的案例才能够在教学过程中
商务英语口语情景对话大全完整版
商务英语口语情景对话 大全 集团标准化办公室：[VV986T-J682P28-JP266L8-68PNN]
英语面试自我介绍 A类： B: May I come in我可以进来吗 A: Yes, please.请进。 B: How are you doing, Sir My name is xxxx. I am coming to your company for an interview as requested.你好，先生。我叫xxx，我是应邀来贵公司面试的。 A: Fine, thank you for coming. Please take a seat. I am xxxx, the assistant manager.好的，谢谢你过来。请坐，我叫xxxx，是经理助理。 B: Nice to see you, .非常高兴见到你，吴先生。 A: Nice to meet you, too. Tell me about yourself and your past experience.我也很高兴见到你。说说你自己和你过去的经历吧。 B: I have worked as a secretary for six years. I get along well with peers, clients, administrators and bosses. I thrive on challengeand work well in high-stress environments. 我已经做执行秘书6年了。开始是为一家贸易公司工作.现在是一家信托公司。我和同事、客户、行政管理员以及老板相处得非常好。我能应付挑战，而且在高压力环境中也能工作很出色。 A: So why did you choose our company B: As far as I know, your company is one of several leading international consultant corporations which came to China after China entered WTO. I think working here would give me the best chance to use what I’ve learned. A: Sometimes we are very busy and need to work overtime. How do you feel about that 有时候我们工作很忙。需要加班。你觉得如何 B: That's all right. But could you tell me how often and how many hours I should work overtime 没关系。你能告诉我加班的频率和时间长度吗 A: It just depends. If we have important visiting delegations, you have to stay with us. It's not unusual. 这得看情况。如果我们有重要的访问代表团。你必须留在我们身边。这种情况很正常。 A: What are your salary expectations 你期望多少薪水 B: I really need more information about the job before we start to discuss salary. Maybe you could tell me what is budgeted for the position. 在讨论薪水前.我需要更多了解这份工作.或者你可以告诉我这个职位的预算报酬是多少. A: 3000, with raises after the half yearing to your competence. 起薪是每月3000元。半年后会根据你的表现增加薪水。 B: Well, I think it's acceptable and I really like the job. 我觉得可以接受。我真的喜欢这份工作。我什么时候能得知结果呢 A: Do you have any other questions 我们会在7月初通知你我们的最终决定。你还有别的问题吗
商务英语初级口语词汇.doc
商务英语初级口语词汇 【商务用语】original binding 原装，原来装订 a binding agreement 需要遵守的合约worn binding 破损本，装订残损本volume binding (期刊的)合订本 【例句】This regulation is binding on everybody. 本规则人人皆需遵守。 4.blank adj.空白的n.空白;表格 【商务用语】address blank 空地址application blank 空白申请书 income tax return blank 空白所得税申报表order blank 订货单 【例句】Write your name, address and telephone number in the blank spaces at the top of the page. 在这一页顶端的空白处写上你的姓名、地址和电话号码。 5.blanket adj.总括的;综合的 【商务用语】blanket price 一揽子价格blanket order 总括订购单 blanket mortgage 总括抵押(即以债务人全部资产作抵押) blanket insurance 综合保险，总括保险 【例句】A blanket insurance policy insures a car against all kinds of accidents. 一张综合保险单承保汽车一切意外事故。 6.bootleg vt.非法制造酒等;走私 【例句】The company bootlegged corn whiskey during Prohibition.
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BEC商务英语初级口语考试短语 为了让大家更好的准备商务英语BEC考试，给大家BEC商务英语初级口语考试短语,下面就和大家分享，来欣赏一下吧。 1. We’d like to express out desire to establish business relations with you on the basis of equally, mutual benefit and the exchange of needed goods. 我方希望能在平等、互利、互通有无的基础上与贵司建立业务关系。 2. In order to extend our export business to your country, we wish to enter into direct business relations with you. 为了能在贵国拓宽我方的出口业务，我们希望能与你们直接建立业务关系。 3. Our hope is to establish mutually beneficial trading relations between us. 我们希望双方能建立互惠的贸易关系。
4. We look forward to a further extension of pleasant business relations. 希望我们之间友好的业务关系得到进一步的发展。 5. It’s our hope to continue with considerable business dealing with you. 我方希望能够继续同贵方保持大量的业务往来。 6. We look forward to receiving your quotation very soon. 我方期待着尽快收到贵方的报价。 7. I hope you’ll see from the reduction that we are really doing our utmost. 希望贵方能从这一降价中看出我方真的在尽最大的努力。 8. We hope to discuss business with you at your earliest convenience.
【免费下载】剑桥商务英语口语教程
中文：行不通。 Topic2、It won't happen again. 中文：下不为例。 Topic3、I've got a headache. 中文：我头痛。 Topic4、I'm crazy bout English. 中文：我非常喜欢英语。 Topic5、Can you give me some feedback? 中文：你能给我一些建议吗？ Topic6、I'm sorry to hear that. 中文：听到这个消息我感到遗憾。 Topic7、Pain past is pleasure. 中文：过去的痛苦即是快乐。 Topic8、It's up to you. 中文：一切由你决定。 Topic9、Keep up the good work. 中文：再接再厉。 Topic10、I apologize. 中文：我很抱歉。 Topic11、May I have your name, please? 中文：请问你叫什么名字？ Topic12、Keep the change. 中文：不用找了。 Topic13、It's a nice day today. 中文：今天天气很好。 Topic14、It's awesome. 中文：棒极了! Topic15、Let's hope for the best. 中文：让我们往好处想吧。 Topic16、Can I take a message? 中文：要我传话吗？ Topic17、Can you give me a wake-up call? 中文：你能打电话叫醒我吗？ Topic18、I'd like a refund. 中文：我想要退款。 Topic19、It takes time. 中文：这需要时间。
BEC商务英语初级口语词汇(1)完整篇.doc
BEC商务英语初级口语词汇(1) 1.The price for food are subject to variation. 食品的价格可能变更。 重点词语：variation n.变化，变更 商务用语：the variation of opinion 意见的改变 2.The shopping-center sells a variety of goods. 这个购物中心出售许多种商品。 重点词语：variety n. 多样化 商务用语：a variety of 多种做样的 3.She looked at the vendor who cheated her the other day with distaste. 她厌恶地望着那个前几天曾经欺骗过她的小贩。 重点词语：vendor n. 卖主(公司或个人) 商务用语：a news vendor 报贩 4.He ventured all his assets in the new business. 他把所有资产投放在新的企业。
重点词语：venture n. ①企业②商业冒险v.①冒险②投机 商务用语：joint venture 合资企业 venture capital 风险资本 5.Teaching is my vocation and writing is my avocation. 教书是我的职业，写作是我的副业。 重点词语：vocation n. ①行业②职业③胜任，适合 商务用语：agricultural vocations 农务 commercial vocation 商务行业 have no vocation for arts 不适合搞文艺 6.Her position has been upgraded to executive level. 她的职位已提高到经理级。 重点词语：upgrade n./v. 升级，提升 商务用语：on the upgrade 改善的，进步的 7.Her retirement has left the position of company manager vacant. 她退休后，公司经理一职空缺。 重点词语：vacant adj. 空缺的 商务用语：apply for a vacant position in an office 申请一个空
2010年商务英语BEC初级口语词汇详解(呕心收集)
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商务英语口语课程教学大纲
“商务英语口语”课程教学大纲 教研室主任：王海霞执笔人：王义 一、课程基本信息 开课单位：外国语学院英语系 课程名称：商务英语口语1 课程编号： 英文名称：Spoken Business English 1 课程类型：专业基础课 总学时：36 理论学时：实验学时： 学分：2 开设专业：英语（商务） 先修课程：英语口语1、2 二、课程任务目标 （一）课程任务 本课程是英语（商务方向）的必修课程之一。该课程将基本英语口语训练与国际商务知识、沟通交流相结合，通过开展大量的商务情景模拟交往训练培养商务英语口语表达能力，这是一门实践性很强的综合应用性课程。本课程以技能训练为主，突出交际实用性，训练学生参与对外贸易过程中各个环节的磋商能力，掌握商务英语听、说基本技能，能用英语进行一般对外经贸商务活动与贸易洽谈活动，外事接待活动等，成为具有优秀的商务英语应用型人才。 （二）课程目标 在学完本课程之后，学生能够： 1、掌握商务英语听说及口头表达的基本技能； 2、培养英语思维习惯，从而培养在具体的工作、生活情景下正确运用语言的技能； 3、能够掌握商务英语会话中的专业术语、常用词汇、惯用句型表达方式； 4、以正确清楚的语音语调发音，用英语进行一般对外业务谈判和生活接待； 5、能将课堂所学内容灵活运用到商务活动中，以胜任用英语从事国际贸易工作。
总之，学生通过学习，应能够比较自如地运用所学的有关专业知识，并将其转化为职业技能，有效地培养学生的创新思维和独立分析问题、解决问题的能力。 三、教学内容和要求 Unit 1 Connections 本单元由一些常见的商务英语词汇开篇，对如何接听电话进行了训练，同时对中西方文化差异在商务情境中的体现及影响进行了探讨。最后对商业情境下进行自我介绍进行训练。学生应掌握相应的词汇及句子表达，了解文化差异对商务活动的影响。 Unit 2 The Company 本单元介绍了如何描述不同性质的企业以及其不同的运作方式，介绍了三叶草组织。就如何召开企业会议、在会议中如何提问、反驳及讨论进行了模拟实景演练。对目前企业存在的吸烟及出差焦虑症进行了探讨，模拟了接待客户的商务情景。重点是对商务会议的模拟及口语训练。 Unit 3 Money 本单元介绍了与货币相关的常用词汇，练习了数字的读法与写法，重点及难点是把握如何用英语描述商务图表，如何在商务交际中打破僵局。 Unit 4 The Market 本单元教学内容为与市场营销相关的词汇，商业提案的接受与拒绝，广告的撰写以及如何安排客户行程。通过参与情景商务模拟，学生应掌握礼貌拒绝的方式，广告撰写的步骤和与客户就其行程进行交流的技巧。 Unit 5 Management 本单元的教学重点为：掌握开放性问题和封闭性问题，通过情景模拟了解面试的技巧和方法，掌握X理论和Y理论，体会不同文化中人们进行交流的方式差异。语音语调对对话结果的不同影响是教学难点。 Unit 6 The Customer 本单元介绍了在销售中的常用词汇，通过情景模拟练习如何进行商务谈判。学生应掌握一定的商务谈判技巧，认识到谈判中常见的问题。教学难点是在餐厅中菜名的翻译和使用以及如何点餐。 Unit 7 Production 本单元介绍了与生产相关的词汇，通过学习，学生应体会正式与非正式的语言风格，通过讨论了解形成有效工作小组的方法，掌握谈论兴趣爱好的方法。
bec 广告,培训
Media Selection 媒体选择 One of the most important decisions in developing an advertising strategy is the media through which the ad transits the firm’s message. 在制定广告策略时，一个很重要的决策是选择合适的媒体，使之能够在广告中传递公司所要传达的信息。 The media the marketer selects must be capable of accomplishing the communications objectives of informing, persuading, and reminding potential customers of the products. 营销人员所选择的媒体必须能够完成这样的传播目的----告知或提醒潜在的顾客，让他们了解产品的存在并说服他们购买。 Market research should identify the target market and determine its size, geographic distribution, and demographic characteristics and then match the advertisement and the available media with the target audience. 通过市场调查可以确定目标市场及其大小、地理分布状况和人口特征，然后再采用与目标受众相匹配的广告和媒体。 Finally, alternative costs should be compared to determine the best possible media purchase. 最后，应对各媒体的成本费用进行比较从而决定采用哪种最佳媒体。Broadcast media include television and radio. 广播媒体包括电视和收音机。 Newspapers, magazines, outdoor advertising(such as posters and bulletins etc.) represent the major types of print media. 报纸、杂志和户外广告（如海报和广告牌等）为印刷媒体的几个主要类型。The internet is a new medium. 网络是一种新的媒体。 Nowadays, many companies jump to advertise on the Internet. 现今，许多公司迫不及待地利用网络进行产品广告。 Internet advertising can assist in raising awareness of brands, it is most successful when combined with traditional advertising such as TV or print. 网络广告有利于增强品牌意识，当网络广告与传统媒体如电视或印刷媒体相结合时，能产生最大的效益。 PART ONE: INTERVIEW (1)Do you think television advertising is the most effective form of advertising?(Why?/Why not?) 你认为电视广告是最有效的广告形式吗？（为什么？） Yes, I think so, because television is widely-used as a means for entertainment, therefore television advertising can reach vast audiences, what’s more, television allows creative use of action, color, and sound not possible in any other medium. (2)Do you think the Internet is a good p lace for marketing a company’s products?(Why?/Why not?) 你认为互联网是一个销售产品的好地方吗？（为什么？） Yes, it is. With more and more people using the internet, advertisements on the
商务英语初级口语词汇整合
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asap(as soon as possible)尽快 商务英语初级口语词汇：顾客 reorganise：n.改组，改编 loan：n.银行贷款 forecast：n.预测 consume：v.消费，消耗 venture：n.风险项目 warranty：n.(产品的)保证书 oval：椭圆形 finalise：v. 确定，最后定下 backlog：n.积压未办的事情 substantial：adj.重大的，可观的，坚固的，有影响的商务英语初级口语词汇：自学和考试实践continental breakfast：欧式早餐 bilingual applicants：具有双语能力的申请者 end-of-year party：年终聚会
job advertisement：招工广告 marketing secretary：营销部秘书 P.A. (Personal Assistant)：私人助理 administrative support：行政管理上的支持secretarial skills：文秘技能 communications skills：沟通能力，交际技能science marketing assistant：科技营销助理 an internal recruitment policy：内部招工政策 work overtime：加班 official working hours：正式的工作时间 long-term employment：长期雇用 production manager：生产经理 take legal action against：对…提出诉讼 settle the dispute：解决纠纷 unforeseen circumstances：难以预料的情况 up-to-date information technology：最新的信息技术
商务英语口语900句 第一单元(带翻译)
Unit One 希望与要求 Part I 1. We’d like to express out desire to establish business relations with you on the basis of equally, mutual benefit and the exchange of needed goods. 我方希望能在平等、互利、互通有无的基础上与贵司建立业务关系。 2. In order to extend our export business to your country, we wish to enter into direct business relations with you. 为了能在贵国拓宽我方的出口业务，我们希望能与你们直接建立业务关系。 3. Our hope is to establish mutually beneficial trading relations between us. 我们希望双方能建立互惠的贸易关系。 4. We look forward to a further extension of pleasant business relations. 希望我们之间友好的业务关系得到进一步的发展。 5. It’s our hope to continue with considerable business dealing with you. 我方希望能够继续同贵方保持大量的业务往来。 6. We look forward to receiving your quotation very soon. 我方期待着尽快收到贵方的报价。 7. I hope you’ll see from the reduction that we are really doing our utmost. 希望贵方能从这一降价中看出我方真的在尽最大的努力。 8. We hope to discuss business with you at your earliest convenience. 我们希望尽早与你方洽谈业务。 9. We wish to express our desire to trade with you in leather shoes. 我方希望能与贵方达成皮鞋贸易。 10. We look forward to your early and trust that through our mutual cooperation we shall be able to conclude this transaction with you in the near future. 我们盼望早日得到你方的答复，并相信通过相互合作，我们不久即可达成这笔交易。 11. I hope we can do business together, and look forward to hearing from you soon. 希望我们有合作机会，并静候您的佳音。 12. I hope that we can cooperate happily. 希望我们合作愉快。 13. I hope that we can continue our cooperation. 希望我们能继续合作。 14. We sincerely hope that this transaction will turn out to the satisfaction of both parties. 我们真心地希望这次交易能使我们双方都能满意。 15. We hope that this market trend will continue.