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如何写商业开发信

 第一:说明客户信息来源,即如何取得对方的资料。

作为贸易商,个人SOHO者,可以通过驻外使馆商务参赞处、商会、商务办事处、银行、第三家公司的介绍,或者在海关数据、企业名录、各种传媒广告、网络上寻得客户资料;也可以在交易会、展览会上结识;甚至是在进行市场调查时获悉。

因此我们可以如下方式来表明客户信息的来源:

1) We learned from the Commercial Counselor's Office of our Embassy in your country that you are interested in Chinese handicraft

2) Mr.Bowins, Head of Arcolite Electric AG has recommended you to us as a leading importer in Korea of lightweight batteries for vehicles.

3)We have obtained your name and address from the Internet.

4) Our market survey showed that you are the largest importer of cases and bags in Egypt.

当然还有很多的英文表达方式,我就不一一列出来了,反正大家只要知道就行。

第二: 言明去函目的

一般来说,我们给客户写信,总是以开发业务,建立市场,拓宽产品销路为目的。

所以我们可以有如下的表达方式:

1) In order to expand our products into South America, we are writing to you to seek cooperate possibilities.

2) We are writing to you to establish long-term trade relations with you

3) We wish to express our desire to enter into business relationship with you

第三:本公司概述

我这里所说的本公司介绍,包括对公司性质、业务范围、宗旨等基本情况的介绍,以及对公司某些相对优势的介绍,比如:经验丰富、供货渠道稳定、有广泛的销售网等。我们可以用英文如下表达:

1) We are a leading company with many years' experience in machinery export business.

2) We enjoy a good reputation internationally in the circle of textile

3) We have our principle as "Clients' needs come first".

4) A credible sales network has been set up and we have our regular clients from over 100 countries and regions worldwide

5) Located in Shanghai, we take the advantage to set up our solidified production basis in coasted and inland areas.

第四:产品介绍

这一部分最重要,一定花心思去写。如果我们已经知道客户有明确的需求,比如需要某某服装,那么我们会选取某某服装进行具体的推荐性介绍,反正就是针对客户需求的特定介绍;如果我们只拿到客户的名片,不太清楚客户的需求,那么我们就把公司经营产品的整体情况,如质量标准,价格水平,打样速度、交货速度等作为笼统的介绍

当然附上目录,CATALOGUE,报价单或者另寄样品供客户选择也是经常采取的做法。

1) Art.No.102 is our newly launched one with superb

quality,fashionable design,and competitive price.

2) We have a good variety of colors and sizes to meet with different needs

3) Our products are enjoying popularity in Asian markets

4) To give you a general idea of our products,we are enclosing our catalogue for your reference.

第五:激励性结尾

一般我们在开发信的末尾会写上一两句希望对方给与回应或者劝客户立刻采取行动的语句。

1) Your comments on our products or any information on your market demand will be really appreciated.

2) We are looking forward to your specific inquiries.

最后:任何可以打动客户的特殊东西都可以随信而发或者随样品而寄。

比如你在展览会上和客户拍的合照,可以随信而发,既可以提醒客户你是谁,让客户一下子就记住你,也可以更加表达你和客户的友好关系。

比如客户平常随意说出的某张一直在寻找的CD或者DVD,或者客户一直在找的一本书等等,你可以随着寄样品时一起寄出,让客户知道你一直关心着他们,你的SERVICE一直是最优秀的,你会在做生意的过程中关注任何需要注意的地方,会让客户更加放心你的做事态度。

Dear Sirs,

We have obtained your name and address from Internet

I will introuduce my selif to you,my name is navy zhang,i come from the famous plywood city-linyi,Shandong province,china

We take this opportunity to write to you with a view to set up friend business relation with you

We are a trading company dealing sepcially with the export of polywood.

We have been exporters of polywood for many years,if you want to know the more informaiton of plywood,pls look through our we site

We are in a position to accept order to the customer's samples,in the customer's sample.

Request about the specification and package of the needed goods can be indicated particularly,or according to customer's requirement,we could send the sample to the new customer.

In order to give you a general idea of various kinds of the plywood we are handling we are sending you under separate cover our latest catalogue for your reference.

PPls let us know immediatly if you are interested in our porudcts,we will send your our pirce list to you as so on as we receive your specific inquiry.

In case you might to interested in a long-term business relationship with your company

Awaiting your early reply

Best regards

company name:xxxx

zwebsite:xxxxxx

address:xxxxxx

contact person:xxxx

Tel:xxxxxx'

email:xxxx

skype:xxx

MSN:xxx

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