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《国际商务英语1》合作型教学方案

English for International Business

(Preliminary)

Introduction

[Objectives]

To give Ss general information about Cambridge BEC Preliminary

To provide useful strategies for the Cambridge BEC Preliminary course

To familiarize Ss with the content of Pass Cambridge BEC Preliminary

[Contents]

1.Pass Cambridge Business English Certificate Preliminary

2. Important Pass Cambridge BEC Preliminary date

3. Introductions

4. Studying for Cambridge BEC Preliminary

5. Quiz: Pass Cambridge BEC Preliminary

[Focal Points and Difficult Points]

Focal Points: Pass Cambridge Business English Certificate Preliminary

Difficult Points: Study methods

[Problems may exist in teaching]

T and Ss should pay more attention to speaking practice.

Module 1

[Objectives]

To able Ss to know the business world and talk about jobs

To practice listening and reading for specific information

To review the present simple, adverbs and expressions of frequency

[Contents]

1.1 W orld of work

Reading: Training and workshops

-ask if they ever attend any training courses, and write down any relevant

vocabulary on board.

-look at the course from J&C training and tick the ones you find

interesting, and explain why the course interest you.

-match the job with their definitions.

-read the profile about the owner of J&C and fill in the gap with the job above.

-read the five sentences from emails sent to J&C training, which requests can J&C help with?

Core W ords:

selling, health and safety, cross-culture, presentation, intensive, team building, consultant, consultancy, trainer, profile, experienced, workshop, session, via, accredited, motivational, entertaining.

●Listening:What does your job involve?

-Five people from different companies are attending a J&C workshop on public speaking. Match their job titles with their responsibilities.

-complete the badges with the correct job title for each person.

●Grammar: the present simple, adverbs and expressions of frequency

●Speaking: Work-life balance

-do you work or study too much? Or do you know to balance your job with your life? Take the test to find out.

-work in pairs to have an interview.

-work in pairs: what things are important in maintaining a work-life balance?

Core W ords:

job title, CFO (chief financial officer), PA( personal assistant), rep(sales representative), interview, interviewer, interviewee, client, account, correspondence.

1.2 personal and professional details

●V ocabulary: Meeting people

●Writing: Personal and professional profiles

-find out about your classmates, using the questionnaire. First, work in pairs and prepare questions. Then interview your classmates and record the numbers.

-work with a new partner. Interview each other. Fill in the fact file with

information about your partner.

-introduce your partner to another people in the group.

Core W ords: questionnaire, surname, destination, fact file.

●V ocabulary: Job and work

●Reading: Employee of the year award

-Rowan Barker Tate Inc. is a multinational confectionary company. Every

year, at annual meeting, the company awards a prize to its …Employee of

the Y ear?. Work in group of four. Allocate one candidate to each student in

the group. Then read the criteria and the information about your candidate

and decide why he/she should win.

Core W ords:

multinational, confectionary, annual meeting, allocate, criteria, candidate,

efficiency, profit, mentor, values, supervise, coordinate, finance assistant,

audit, business administration, head office, communication director,

colleague, research and development manager(R&D), best-selling.

1.3 BEC preliminary Exam Format; Reading Test Format

●Understanding the BEC preliminary exam format

●Understanding the reading test format

Module 2

[Objectives]

To able Ss to know how to arrange a meeting

To practice listening for specific information and business letter writing

To review the present continuous, prepositions of time.

[Contents]

2.1 W ork in progress

●Listening:New projects

-Listen to the telephone conversation between Vicky and Steve, What is

their relationship?

-listen again, choose the best ending for each sentence

-can you remember what Steve doing in Brazil?

-read the email, do the true or false questions.

Core W ords: take shape, schedule

●Grammar: the present continuous

●Reading: Temping is learning

-Read the text about temping. Choose the best answer for each questions.

-Find words or phrases that mean

●Speaking: temporary jobs

-work in pairs. Read these comments about temping. Are they positive or negative comments? Add your won comments.

●V ocabulary: Hiring and Firing

-work in pairs. Look at the pictures and write the correct verb from each paragraph.

-choose the appropriate words to complete the sentences.

2.2 Making arrangement

●Listening: Arrange a meeting

-it?s Friday morning. Martina is calling Dave to arrange a meeting. Listen to their conversation. When do they agree to meet?

-work in pairs. Listen to the conversation again, write diary for each person about their arrangement in the next week.

-now tell your partner the information you have written in your diary.

-read the email, choose the best “subject” line.

-look at these questions from the conversation, tick the suggestions.

Core W ords: arrangement, plant, confirm, reception

●Writing: Confirm a meeting

-look at the list of activities below and choose three to do on Monday.

Write them on the diary page and add another two activities of your own.

-work with a partner. Using your diary page in exercises 6, arrange to meet on Monday.

-write an email to your partner to confirm your meeting. Use the email in exercise 4 to help you.

Core W ords: potential client (customer), marketing manager, production plant,

job applicant.

●Grammar: prepositions of time

●Writing: Accepting an invitation

-look at the letter, who is it to? And who is it from?

-put the sentences in the letter into correct order.

-complete the conversation with prepositions of time.

-write a reply to Andrea Greer to confirm your attendance at the fair and

either accept or decline the invitation to the reception. Use some

expressions from the useful language box below in your letter. Write

60-80 words.

Letter Language: I?m writing to…; best regards; I look forward to…; thank

you for…; we can confirm, I confirm…; we will be delighted

to…, we are pleased to…; It will be a pleasure to…; I?m very

sorry, but…; I regret that…; I am afraid that…

2.3 Writing Test Format

[Focal Points and Difficult Points]

Focal Points: schedule for arranging a meeting

Difficult Points: prepositions of time

[Problems may exist in teaching]

Pay more attention to letter writing

Module 3

[Objectives]

To able Ss to know company biography and performance

To practice listening and reading for specific information

To review the past simple

[Contents]

3.1 Company biography

●Reading: The man behind McDonald?s

-Discussion: work in pairs. Do you like fast food? When was the last time

you went to a fast food restaurant? What do you like about fast food restaurants? What do you dislike?

-read the text about how one man transformed a small restaurant into a global business. Find the following information.

-read the text carefully. Choose the best ending for each sentence.

Core W ords: feature (V.), menu, milkshake, exclusive, distributor, franchise ●Grammar: the past simple

●Reading: Company Profiles

-work in pairs. Write three things you know about each of these companies.

-complete the text with the correct form of the verbs. Which company in exercise 1 does this text describe?

-complete the text with the correct form of the verbs in the box. Which company in exercise1 does this text describe?

-work in pairs. Use the prompts to write questions about http://www.wendangku.net/doc/c5e61fc689eb172ded63b7cb.html.

do you know the answers to any of these questions?

-Listen and write the answers to the questions in exercise 4.

Core W ords: cosmetics, naturally-inspired, philosophy, raw material, ethical, high street / contract, merge, airline, low-cost, budget.

●Speaking: Presenting your company

-decide whether these type of business organizations usually have one owner or more than one owner.

-work in pairs to design your own company, choosing one of the types of business organization in exercises 6. complete the first column of the table with your company biography.

-practice giving a spoken presentation about your company, using the notes you made in exercise 7.

-now present your company to a new partner.

-use your note to write a short paragraph about your company. Y ou will not need to use all of the information. Choose the most relevant, interesting or unusual facts. Before you start, read the paragraphs about

The Body shop and Easy jet. Follow a similar organization in your

paragraph.

-work with your partner from exercise 7 again. Exchange your paragraphs

and compare them. Did you choose the same information to write about?

Core W ords: biography, freelance, limited company (public limited company), partnership, a sole trader.

3.2 Company performance

●V ocabulary: What companies do

-write the names of as many companies you can think of in one minute,

compare with your partner.

-use the verbs to describe the activities of your companies.

-look at the press release, what event is each company announcing?

Choose from the following.

-fill in the fact file using information from the text.

Core W ords:organic, catering service, ingredient, nutritious, efficient,

high-quality, image, conjunction.

●Writing: Press release

-use the information below to write a similar press release for another

company. Write 60-80 words. Read your partner?s text and make one

suggestion for improvement.

●Listening: Company structure

-Nigel Parker is presenting his company to a new potential business

partner. Listen to his presentation, what is the company?s core business?

-listen to the presentation again and complete the organizational chart.

-decide whether the following statements are true or false.

●V ocabulary: Production, sales, share prices

Graph Description:decrease, drop, fall, go up, increase, level off, rise,

remain steady, dramatically, sharply, advertise, steadily ●Reading: An agency build on proactive processes

-read the extract from a company brochure. Who is it written for?

-read the extract and answer these questions.

-use the information about the company you invented on page29 to write

the first section of your company brochure. Follow the format of the

SpiderWeb brochure, write about 80 words.

Core W ords:agency, proactive, leading (product), commitment, dedicated,

consolidate, solid.

3.3 Listening Test Format; Listening test part one

[Focal Points and Difficult Points]

Focal Points: how to describe a company?s profiles and performances

Difficult Points: vocabulary

[Problems may exist in teaching]

Pay more attention to reading.

[Project Discussion Arrangement] design your company

Time: W eek 3

Hours: 2+2

Arrangement:

Each team

--- Use the introduction of McDonald, Easyjet, the Body Shop as reference to design your own company.

---you should introduce the basic information: company name, company logo, company slogan, company structure,

---further information includes:

Company products/service ---features, how can you compete with other company in the same business line, list your competitors and do some analysis.

Target customer for your products/service.

--- use SpiderWeb as an example to design a written company brochure (advertisement 80 words)

Discussion class

In the discussion class

---each team discuss the assigned questions, and finish memo writing.

---inner-team assessment.

---allocations for the report.

Sharing time

In the sharing class

---each team give the report about the designing of your company. ---mutual comments.

---teacher?s comments.

Assessment

In-team assessment (A-B-C-D, A-40%)

《国际商务英语1》合作型教学方案

Memo for the First Discussion Project

《国际商务英语1》合作型教学方案

Inter-team assessment (A-B-C-D, A-40%)

《国际商务英语1》合作型教学方案

《国际商务英语1》合作型教学方案

Teacher’s assessment

《国际商务英语1》合作型教学方案

《国际商务英语1》合作型教学方案

Module 4

[Objectives]

To able Ss to know the skills of international business communication and telephoning language

To practice listening and reading for specific information

To review modal verbs and will for offers and promises

[Contents]

4.1 International business

Reading: Fashion industry crisis after EU import ban

-work in pairs. Write down ten classroom objects or things you have with

you. Where was each thing made? How many were important?

-write down 3 things your country imports and 3 things your company

exports. Compare with another pair. Where do the imports come from?

-tick the words you know. Check the others in a dictionary.

-fill each gap in these sentences with a word from the box above. Then

compare your sentences with a partner.

-read the newspaper article about imported clothes and find six of the

words from the box in exercise 3.

- “right”or “wrong”questions. Compare your answer with a partner.

Which words helped you to decide the answer? For the questions you

answered “does not say”, why did you give this answer?

Core W ords: crisis, ban, retailer, custom, commissioner, restrictions.

●Listening: Views on import controls

-listen to the radio news item and decide whether each of the two speakers

is for or against the import controls.

-listen again, correct the mistakes in these sentences. Compare with a

partner. Which speaker do you agree with?

-do you know what happened next? Think of two possible endings.

-listen to the rest of the news item to find out if you are right.

●Speaking: Imported goods

-H&M buy 30% of it?s clothing from china, and 70% of shoes sold in the

UK are imported. In pairs, discuss why a European company decides to

import goods. Use these ideas. Can you add any of your own?

●Grammar: modal verbs: can/could/should

●Reading: Business 2 business: global communication

-what advice would you give someone who was arranging a

teleconference?

-read the article from an in-house magazine and check your ideas.

-read the text again and choose the correct ending for each sentence.

-match words from A and B to make collocations from the article.

- write questions with collocations, then ask your partner the questions.

Core W ords: teleconference, informally (formally), virtual, agenda, moderator, tip, mute.

4.2 Business communication

●Speaking: on the phone

-work in pairs. Read each phrase and decide who could say it?

-match what the receptionist says with the caller?s responses. Then

practice saying the short exchange with your partner.

-listen to the telephone conversation. Underline the objects that Jane

mentions.

-listen to the conversation again. Complete the order form with the correct

letters and numbers.

-work in pairs. Practice the telephone conversation, following the

prompts.

Telephone Language: can I speak to…/can I leave a message…/can I say that

back to you…/ I?d like to speak to…/ I?ll call back

later/ does she have your number/ this is…, of…/ hold

on please, I?ll put you through/ I?m sorry, the line is

busy/would you like to leave a message/ I will pass

your message on to…/ I am afraid…is not in the

office at the moment/ thanks for calling.

●Writing: Dealing with complaints

-read this section of a letter from a customer to Mr. Raj Kahn. What is the

main purpose of the letter? Choose from the following.

-reply to the customer, apologizing for the problems and giving an

explanation. Offer the customer a discount of 5% on the order. Write

60-80 words.

Core W ords: stationary, assure, sincerely, due to

●Grammar: will for offers and promises

●Listening: Telephone messages

-listen to extracts from four telephone conversations and tick the

expressions you hear.

-listen to four telephone calls and correct two mistakes in each message.

-listen to three short recordings. Choose the best answer for each

questions.

3.3 Speaking Test Format; Speaking test part one

[Focal Points and Difficult Points]

Focal Points: how to receive and answer a phone call

Difficult Points: telephone language

[Problems may exist in teaching]

Pay more attention to Listening.

Module 5

[Objectives]

To able Ss to know how to describe the achievements and plans in career

To practice listening and reading for specific information and report writing

To review the present perfect and going to

[Contents]

5.1 career choices

●Reading: Escape the rat race

-Work in pairs. List the major changes that occur in a person?s family and

working life. Tell your partner about a change you have experienced.

-look at the photographs in the magazine article below about people who

have escaped the rat race. Do the pictures show them before or after their?

escape??

-read the article and complete the table.

-read the article again. Choose the best answer for each question.

-read these comments and decide whether Peter or Rob said each one.

-work in pairs. Discuss the reasons for and against “escaping the rat race”.

Core W ords:stockbroker, Stock Exchange, bankrupt, modest, resign,

challenge.

●V ocabulary: Money expressions

●Grammar: the present perfect

●Listening: career changes

-Peter Schein and Alex Belanger meet at a conference. Listen to their

conversation. What are their jobs?

-Listen to the conversation again. Decide whether sentences are Right or

Wrong. If there is not enough information to choose, choose Doesn?t say.

-how has Alex?s life change in the last three years?

5.2 Achievements and plans

●Reading: In-company communications

-read the email and answer the following question.

-read the email again and complete Elena?s notes.

-work in pairs.

Core W ords: fair, printer, quotation

●Writing: progress reports

-complete Elena?s email to the printers.

-write Elena?s progress report to Andres. Write 30-40 words.

●Reading: Talking about results

-work in pairs. Read this conversation between Berndt Reinhardt, the

CEO of a publisher based in Cologne, Germany and an ex-colleague,

Franka. Fill each gap with the present perfect form of a suitable verb.

-listen to the conversation and check your answers.

-use information from the conversation in exercise 6 to complete this

news item in the magazine publishing weekly.

●Grammar: going to

●Listening: Negotiating a bank loan

-Jack and Jill Hopkins have applied for a bank loan to start a new business.

Listen to the meeting between Jack and the bank manager, and choose the

best answer for each question.

-listen again and complete the bank manager?s questions.

-work in group of four, in two pairs.

-In your group of four, from two new pairs and act out the conversation.

5.3 Reading Test part one to part three

[Focal Points and Difficult Points]

Focal Points: Language to describe the achievements and plans

Difficult Points: report writing

[Problems may exist in teaching]

Pay more attention to Reading and Listening.

Module 6

[Objectives]

To able Ss to know how to arrange a business travel

To practice listening and reading for specific information and some documents in the travel process

To review reported speech

[Contents]

6.1 career choices

●Listening: Flight problems

-look at the words in the box. Underline the words for people and circle the words for documents.

-write the correct words from exercise 1 in each space.

-listen to four air passengers talking about their experiences. Complete the

descriptions with the number of the speaker.

-listen to the passenger again. Choose the best ending for each sentence.

Core W ords:aircraft, check-in, check-out, luggage, pilot, handler, boarding pass, flight attendant, identity card, return/single ticket, take off ●Grammar: reported speech

●Reading: No card, no ticket

-read this letter to the customer help section of an in-flight magazine. Has anything similar ever happened to you or to anyone you know?

-read the letter again. Decide the letter again. Decide whether these sentences are Right or Wrong. If there is not enough information to choose Right or Wrong, choose Doesn?t say.

-Compare your answer with a partner. For the questions that you have answered “right”or “wrong”. Which words helped you to decide the answer? For the questions you answered “Doesn?t say”, why did you give the answer?

-work in pairs. Discuss what the magazine editor could do to help Mr.

Bennet.

-this is the editor?s reply. The paragraphs are in the wrong order. Put them into the correct order.

-check your answer.

-you are the customer service manager of the airline. Write a follow-up letter to Mr. Bennet telling him the following. Write five paragraghs as in exercises 6.

Core W ords:credit card, purchase, original, reluctantly, trouble-free, boading pass, refund, unreasonable.

6.2 Travel arrangements

●V ocabulary: Hotel amenities

Core W ords: lift, direct-dial telephone, Jacuzzi, room service, conference room (equipment), fitness room, laundry service / contemporary,

state-of-art, secretarial, multilingual, concierge, broadband,

complimentary, voice mail.

●Writing: Booking enquiries

-you decide to contact the hotel for more information. Read the email to Paul Roger, the hotel booking manager, and correct the 5 mistakes.

-write a new email to the Carlton Hotel to make a booking enquiry. Use the phrases in italics, but invent your own details, write 60-80 words.

-read the booking enquiry email from your partner. Write a reply confirming the availability of the room and equipment, and giving the prices, write 60-80 words.

●Listening: At the hotel

-use the prompts to write full sentences about what these hotel employees do.

-look at the sentences. Which member of staff said what? Choose from the jobs in exercise 6.

-match sentences in exercise 7 with sentences A-E.

-listen to five conversations and check your answers.

●Listening: Arranging business travel

-how do you say these times? Compare with a partner. How many different ways can you say the times?

-listen to the announcements and write the times.

-Michael Burnet has asked his secretary to book a flight from London Heathrow Airport to Paris Charles De Gaulle Airport. Read his note and look at the flight times. In pairs, decide with flight Michael could take.

-Listen to Michael?s secretary calling the travel agency, which flight does she book?

●Speaking: Making a booking

-work in pairs. Practice making flight bookings using the information

below.

●Writing: Changes to flight details

-complete the email from a travel agent to business client using the

information below. Write 60-80 words, give the email to your partner.

-give a reply to the travel agnect.

6.3 writing Test part one

[Focal Points and Difficult Points]

Focal Points: arrangement of business travel

Difficult Points: reported speech

[Problems may exist in teaching]

Pay more attention to listening and writing.

[Project Discussion Arrangement] Arrange a business travel

Time: W eek 7

Hours: 2+2

Arrangement:

Each team

--- Use the basic knowledge you have learned in business travel to give a full arrangement of a business fact-finding travel for your company.

--- this is the first time that the CEO, Marketing manager and R&D manager plan to have a 5 days? travel to France and Italy to have a fact-finding business trip for your company?s valuable clients. Y ou are going to Paris- Marseille-Milan-Rome-Paris.

---further information: you will visit Mr. Dove in Marseille and Ms. Michael in Milan, and sign a very important contract with Kappa in Rome.

---Please help the company to arrange this business trip, including the flight and hotel booking, the transportation, the restaurant, the design of the trip route, and the detailed budget.

--- write all the information in a table. Keep the table clear and readable. Discussion class

●In the discussion class

---each team discuss the arrangement about the European business trip .