2018-2019学年高中英语 Unit 11 The Media Section Ⅲ Reading(Ⅱ) ( Lesson 2

Section ⅢReading(Ⅱ)

( Lesson 2 & Lesson 3)

[新生词汇初识]

Ⅰ.匹配下列单词的词性及汉语意思

1．employ A．vi.发生，出现

2．pretend B．vt.责怪，归咎于

3．suitable C．vt.雇用

4．arise D．vt.& n．尝试，试图

5．approach E．vt.为……辩解；保卫

6．blame F．vt.假装

7．contribution G．vt.尊敬，尊重

8．respect H．adj.合适的

9．defend I．n.方法，方式

10．attempt J．n.贡献，捐助

【答案】1—5 CFHAI 6—10 BJGED

Ⅱ.选择下列句中相应词组的汉语意思

.

2．I had a feeling he was in favour of the plan.

3．We must not pretend to know when we do not know.

4．I hear noises and cannot concentrate on my work.

5．This team shall consist of three members.

6．The veins stand out on the back of her hands.

7．In fact，you have to admit that you are in difficulties.

8．They visited some factories，hospitals as well as the school.

【答案】1—5 BAFCG 6－8 DHE

[教材语篇细研]

第一步速读——了解文章主题和段落大意

速读P26教材课文，匹配段落大意

1．Para.1 A．Public advertisements

2．Para.2 B．Modern advertisements

3．Para.3 C．Advertisements in the market

4．Para.4 D．The classic advertisement

5．Para.5 E．Top advertisements of today

【答案】1－5 DCBEA

第二步细读——把控文章关键信息

细读P26教材课文，选择最佳答案

1．By reading a classic advertisement you can know the following EXCEPT ．A．what the company sells

B．where the company is located

C．how much the product costs

D．the name of the brand

2．Some advertisements consist of pictures or the words of experts in order to ．

A．make people know more about the products

B．make the experts more famous

C．show people how good the products are

D．make the advertisements more attractive

3．Modern techniques of design are not enough to be noticed in modern cities because ．

A．they spend too much money

B．they can't make advertisements attractive

C．people are used to seeing such designs

D．people don't like such designs

4．The main aim of the advertisement is to ．

A．make customers interested in the products

B ．make customers spend money

C ．hold the attention of the customers

D ．make advertisements as attractive as possible

5．The government uses public advertisements to do the following EXCEPT ．

A ．educating the public

B ．increasing public knowledge

C ．making a profit

D ．making our society a better place

【答案】 1—5 CCCBC

第三步 精读——能力升华 接轨高考

根据P 26教材课文，改正下面文中的10处错误

The classic advertisement is one that give information about find certain

products.That is likely to be just the name of a company.However ，this kind of advertising might not be suitable because there are product in direct competition.In such situations ，advertisements need to attract the attention of public.A lot of money is spent in making them as visual attractive as possible.For many of today's advertisers ，repeat old ideas is not a successful way.They look for other ways to make people to notice their products.But what we should know is that not all advertising is about selling products and services on a profit.

【答案】

The classic advertisement is one that give gives information about find finding

certain products.That It

is likely to be just the name of a company.However ，this kind of advertising might not be suitable

because when there are product products in direct competition.In such situations ，advertisements need to attract the attention of

public.A lot of money is spent in making them as

visual visually attractive as possible.For many of today's advertisers ，repeat repeating

old ideas is not a successful way.They look for other ways to make people

notice their products.But what we should know is that not all advertising is about selling products and services

on for

a profit.