The Language Features of English Advertising

The Language Features of English Advertising

I.Introduction

What is advertisement? The Oxford Advanced Learner’s English-Chinese Dictionary (Extended fourth edition) defines it as “public notice offering or asking for goods, services, etc.”（Hornby, 2002:22）According to the Definition Committee of American Marketing Association (AMA), advertising is defined as follows: “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.”(王燕希，2004：7)

We live in a world full of advertising. As potential consumers, we are endlessly bombarded with all kinds of products or service information from various media including newspapers, magazines, television, radio, posters and internet, etc. Advertising tells the consumer what a specific product, brand or service should do when it is used and thus helps him or her to understand and evaluate experience with the products and services that he or she uses. On the other hand, by making people aware of products, service and ideas, advertising promotes sales and profits.

Nowadays, advertisements appear everywhere in the modern world. Naturally, advertisements in English have become an important means of communicating ideas, demonstrating a variety of linguistic features of its own.

II. Features of English Advertising

The wide use of advertising has created a special style of English. Its unique features, simple language and immense attraction separate it from other kind of language. In the development of advertising English, this kind of language has formed its own features in several aspects.

2.1 Syntactical Features

In order to stimulate the consumers effectively, the advertising copywriters choose different kinds of sentences to publicize the products.

2.1.1 Use of short simple sentences

The advertising sentences must be short and simple. Compared with complex sentences, simple sentences are more understandable, forceful, and easy to remember. For example,

Time is what you make of it. (An advertisement about Swatch watch.)

Things go better with Coca-cola. (A drink advertisement of Coca-Cola.)

2.1.2 Use of interrogative sentences

In advertisements, interrogative sentences are often used to attract attention by mentioning the matter that concerns the consumers most. They help to find the solution to the problem. For example,

Have you driven a Ford lately? (An advertisement about Ford Motor.)

What’s on your Power Book? (A computer advertisement of Apple.)

The second one is the advertisement of Apple computer. It uses a question to arouse the curiosity and remind consumer of the “Apple computer” is their best choice of official power book. There is no need to answer this question, but others are not. For example,

What kind of man reads Play Boy? (A magazine advertisement of Play Boy.) When you read this one, the sentence arouses your attention and makes you to read the follow sentences to find the answer. On the other hand, the consumer may interest in the commodity.

2.1.3 Use of imperative sentences

Imperative sentences are heavily used in English advertisements. They are short, encourage and forceful.

The advertisements use every opportunity to exhort the potential consumers to act, to buy and to consume. And the advertising is their last battle field to get people moved. So, imperative sentences are used to arouse consumers’ wants or encourage them to buy something. For example,

Become a woman of the world with OLAY. (A cosmetic advertisement of OLAY.)

Enjoy Coca-Cola. (A drink advertisement of Coca-Cola.)

Obey your thirst. (A drink advertisement of Spite.)

Start ahead. (A shampoo advertisement of Rejoice.)

2.1.4 Use of elliptical sentences

In elliptical structures, the sentences are far more brief, eye-catching and forceful. For this reason, the advertising copywriters like use elliptical sentences in advertisements. Look at these examples,

Engineered to move the human spirit. (A motor advertisement of Mercedes Benz.)

Connecting people. (A mobile phone advertisement of Nokia.)

For the road ahead. (A motor advertisement of Honda.)

Although all the above advertisements omitted the subjects, the consumer could find out them quickly and know what they are. So use elliptical sentence not only make the advertisement precise and witty, but also stress the characteristics of the products.

2.1.5 Use of tense

Almost all the advertisements use simple present tense to satisfy consumer’s desire to know the present state of the product he wants to buy. But there is another aspect of the simple present: its implication of universality and timelessness. For example,

Time always follows me. (A watch advertisement of Rossini.)

A diamond is forever. (A diamond advertisement of DeBeers.)

2.2 Lexical Features

In order to make the information accessible to consumers effectively, the choice of words in advertising is very cautious and skillful.

2.2.1 Use of verbs

Most of verbs in advertisements are monosyllabic verbs. Monosyllabic verbs are very simple, they can win the consumers by their exact, effective expression and a kind of closeness. The most frequently used verbs in advertisements are: make, come, get, go, give, know, have, keep, look, see, need, buy, love, use, take, feel, like, start, taste, choose, etc. (王燕希, 2004:47). For example,

You’ll love it even more with the 2.1 megapixel C-2000 Zoom. (An advertisement about Olympus Camera.)

Don’t have much of personality? Buy one. (An advertisement about Honda Motor.)

Feel the new space. (An advertisement about Samsung Electric.)

Come to where the flavor is Marlboro Country. (a cigarette advertisement of Marlboro).

Take Toshiba, take the world. (A motor advertisement of Toshiba.)

2.2.2 Use of adjectives

The functions of advertisement are publicizing products and describing the property and the quality of the products. Therefore, the usage of the adjective has prominent effects in advertisement. More adjectives are used in advertisements, there are used to enhance the facts of a certain product or service. And the most frequently used are: new, good/better/best, fine, crisp, free, big, fresh, great, delicious, real, full, sure, easy, bright, clean, extra, safe, special, rich, etc.（王燕希，2004:48）. These adjectives could help to build a pleasant picture in reader’s mind and manage to create a belief in the potential consumer: If I buy this product or if I choose this service, I will lead a better life. Look at these examples,

Good to the last drop. (A coffee advertisement of Maxwell House.)

The new digitalera. (A digital camera advertisement of Sony.)

The choice of a new generation. (A drink advertisement of Pepsi Cola.)

The taste is great.(A coffee advertisement of Nescafe.)

Britain’s best business bank. (An advertisement about Allied Irish Bank.)

The best shave a man can get. (A shaver advertisement of Gillette.)

After having analyzed many advertisements, we find that new is a most frequently-used word in advertisements. It could modify the product’s size, shape, appearance, color, form, etc. In addition, comparatives and superlatives occur to highlight the advantage of a certain product. Through analyze advertisements, we may find that almost all the products could modified by good, better, best, and the advertisements above would show you something about this.

2.2.3 Use of compounds

Compounding, also called composition, is the formation of new words by joining two or more stems. Words formed in this way are called compounds（Zhang，2000：51）. Compounds are vivid, changeable and free from the phrase arrange. From the book written by王燕希(2004), compounds such as one-of-a-kind, sought-after, kid-proof, king-size, round-the-clock, state-of-the-art are most frequently-used in advertisements.

Compounds in technical equipment advertisements, are usually combined to give an exact description of a certain feature or certain function such as high-volume, full-color, multi-functional, non-stop,and water-cooled. In addition, the numbers in compounds are always employed in front of the hyphen, which is seldom seen in other advertisements, such as 64-bits, 24-valve, 4-wheel, and 255-horsepower.

2.2.4 Use of pronouns

Pronouns of the first and second person are heavy used in advertisements.

The use of first person addresser “I”, and “we” is the most direct way to tell the consumer what the sponsor of an advertisement stands for, his idea, his view, and his credit. It is a little bit like a self-introduction to the potential consumers to let them know you, recognize you, believe you and trust you. For example,

I think, therefore IBM. (a notebook PC advertisement of IBM.)

We integrate, you communicate. (An advertisement of Mitsubishi Electrician.)

We lead others copy. (An advertisement about Ricoh Duplicator.)

The use of second person addressee “you” tends to shorten the distance between the producers and consumers, as if the producer or the advertisement is speaking to you face to face, making sincere promise, honest recommendations. In doing so, the advertisement stands a better chance to move the receiver or consumer to action, because the receiver feels that he is being thought of and taken care of and he is the center point of the producers. For example,

Always there for you. (An advertisement about Hyundai Motor.)

Bring out the champion in you. (A milk advertisement of Nestle Milo.)

2.2.5 Use of coinages

In some of advertisements, the advertising copywriters misspell some words on purpose, or add some suffix or prefix to the common words. Coinages are both new and memorable. They are kind of smart words which have a special meaning in the specified context. They can raise the interests of the advertisement receivers, make them ponder upon the meaning and marvel at the smart idea of the admen. By doing so, the consumers recognized the brand. For example,

The Orangemostest Drink in the world. (An advertisement of Orange juice.) In this drink advertisement, the word “orangemostest” actually is “orange+most + est”. It uses this word to express the high quality and purity of the drink.

Calorade is Thirst Aid. (An juice advertisement of Calorade)

Calorade is a kind of juice. Everyone knows First Aid is a kind of first aid medicine on stop bleeding. The advertising copywriter imitates Thirst Aid here, in order to tell consumers that Calorade is a kind of Thirst Aid as First Aid in our daily life. A coined word used here could help consumers pay more attention to the commodity’s importance.

Hi-Fi, Hi-Fun, Hi- Fashion, only from Sony. (A earphone advertisement of Sony)

“hi-fi” is the abbreviation of “high-fidelity”. The advertising copywriter created “hi-fun”, “hi-fashion” followed with “hi-fi”. The coined words used here emphasize the Sony earphones are funny, fashionable and good quality.

2.3 Rhetorical Features

In order to make the language of the advertising more vivid and colorful, the advertising copywriters like to use various rhetorical devices to increase the appeal of advertisements and arouse consumers’ interests of buying the products.

2.3.1 Simile and metaphor

A simile, then, is a figure of speech which makes a comparison between two unlike elements having at least one quality or characteristic in common (Feng，2005：170). For example,

The airline that’s smooth as silk. (An advertisement about Thailand Airlines.)

Like a good neighbor, State Farm is there. (An advertisement about State Farm Insurance Agency.)

Metaphor, is a figure of speech in which a word or phrase that ordinarily designate one thing is used to designate anther, thus making implicit comparison (Feng，2005：178). For example,

What went into the barrel 9 years ago was fire. This is the glow. (An advertisement about whisky.)

Over 200 years of careful breeding produced this champion. (An advertisement about Hine X.O.)

After read above examples, we will find that the use of simile or metaphor in advertisements could give a graphic, vivid and specific impression to consumers.

2.3.2 Personification

Personification is a figure of speech that gives human form or feelings to animals, or life and personal attributes to inanimate objects, or to ideas and abstraction (Feng, 2005:190). The use of personification in advertisements will endow the products with human emotion, and will make them amicable to consumers. For example,

Pond’s discovers how to fight dryness every time you wash your face. (A facial cleanser advertisement of Pon d’s.)

Oscar de La Ranta knows what makes a woman beautiful. (A cosmetic advertisement of Oscar de La Ranta.)

Flowers by Interflora speak from the heart. (A garden advertisement of Interflora.)

Poetry in motion, dancing close to me. (A advertisement about Toyota Motor.)

2.3.3 Rhyming

Rhyming is popular used in advertisements. The same consonant sound is repeated at intervals in the initial position of words called alliteration (Feng, 2005:148). Rhyme is correspondence of terminal sounds of words or lines of verse.

The use of rhyming in advertisements could make a special communicative

effect. The repetition of the words’ sound emphasizes the meaning what advertising want to express, and makes the advertising lively, full of rhyming and easy to read. For example,

Enjoy your ear whenever you bear. (A walkman advertisement of Rain Bow.)

Intel inside. (A computer processor advertisement of Inter Pentium.)

2.3.4 Hyperbole

Hyperbole is the deliberate use of overstatement or exaggeration to achieve emphasis (Feng, 2005:212). To publicize the products, the advertising copywriters often overstate the use of products. This kind of exaggerated advertising is not false advertisement. When the use of hyperbole is suitable, it could make the advertising lively, and give a vivid impression to the consumer. For example,

A word to wealth. (An advertisement about Citibank.)

Be the first to get the world. (A newspaper advertisement of New York Times.)

The Great American Cigarette. (A cigarette advertisement of Winston.)

15 seconds to heaven. (A pesticide advertisement of Cool Whip.)

2.3.5 Pun

Pun is an amusing use of a word or a phrase that has two meanings which called polysemy or of words with the same sound but different meanings which is called homonymy. To pun is to play on words, or rather to play with the form and meaning of words, for a witty or humorous effect (Feng, 2005:235). A really good pun can work miracles. However, to make a successful pun in an advertisement is not easy. The word use as a pun is usually closely relates to the characteristics of a certain product or the brand name of the product. By using pun, advertisements will be easily remembered by the consumers. For example,

Give your business the sharp edge. (An advertisement about Sharp Corporation.)

Ask for more. (A cigarette advertisement of More.)

There’s never been a better Time. (A newspaper advertisement of Time.)

In the above advertisements, “sharp” is the name of the corporation, “more”is a

famous brand of cigarette, and “time” is a magazine which has big circulation.

These advertisements with brand name in it can help the name be remembered while offer a two layered meaning to the advertisement. The second layer of the meaning can interest and impress the people with its smart and its novelty.

III. Conclusion

As a functional language, English in advertising not only graceful and vivid, but also simple and attractive. Like other special English, advertising English has its own features in syntax, lexis and rhetorical devices. The language of English advertising is incisive, concentrated and smart. In order to make the advertisements more special and memorable, advertising copywriters pay much attention on the arrange of sentence structures, choice of words and rhetorical devices. After having analyzed the advertisements in my paper, I find that advertisements use the widest range of forms and devices, whose main task is to attract the receivers and urge them to buy the products. But the receivers or the consumers have no need to read advertisements like literatures and academic articles. Because the function of advertising just publicize the information or promote the sale of goods and service, it should not be a successful advertisement if it could not arouse the attention of the consumer. So the producer paid much attention to the language of English advertising. Along with China’s entry into the WTO and more businesses going international, English advertising has gradually become a major tool for enterprise to develop foreign markets. It is significant to know and master the language features of English advertising, for it is good to publicize our home-made products and take the international market.

Works Cited

Feng, Cuihua. English Rhetorical Options (Revised Edition).Beijing: Foreign Language Teaching and Research Press, 2005.

Hornby, A.S. Oxford Advanced Learner’s English-Chinese Dictionary (Extended forth edition). Beijing: Commercial Press, 2002.

Zhang, Weiyou. English Lexicology.Beijing: Foreign Language Teaching and Research Press, 2000.

蔡基刚：《词语的选择与效果》，北京：外语教学与研究出版社，2005。

王燕希：《广告英语一本通》，北京：对外经济贸易大学出版社，2004。

英文论文及中文翻译

International Journal of Minerals, Metallurgy and Materials Volume 17, Number 4, August 2010, Page 500 DOI: 10.1007/s12613-010-0348-y Corresponding author: Zhuan Li E-mail: li_zhuan@https://www.wendangku.net/doc/cf17067742.html, ? University of Science and Technology Beijing and Springer-Verlag Berlin Heidelberg 2010 Preparation and properties of C/C-SiC brake composites fabricated by warm compacted-in situ reaction Zhuan Li, Peng Xiao, and Xiang Xiong State Key Laboratory of Powder Metallurgy, Central South University, Changsha 410083, China (Received: 12 August 2009; revised: 28 August 2009; accepted: 2 September 2009) Abstract: Carbon fibre reinforced carbon and silicon carbide dual matrix composites (C/C-SiC) were fabricated by the warm compacted-in situ reaction. The microstructure, mechanical properties, tribological properties, and wear mechanism of C/C-SiC composites at different brake speeds were investigated. The results indicate that the composites are composed of 58wt% C, 37wt% SiC, and 5wt% Si. The density and open porosity are 2.0 g·cm–3 and 10%, respectively. The C/C-SiC brake composites exhibit good mechanical properties. The flexural strength can reach up to 160 MPa, and the impact strength can reach 2.5 kJ·m–2. The C/C-SiC brake composites show excellent tribological performances. The friction coefficient is between 0.57 and 0.67 at the brake speeds from 8 to 24 m·s?1. The brake is stable, and the wear rate is less than 2.02×10?6 cm3·J?1. These results show that the C/C-SiC brake composites are the promising candidates for advanced brake and clutch systems. Keywords: C/C-SiC; ceramic matrix composites; tribological properties; microstructure [This work was financially supported by the National High-Tech Research and Development Program of China (No.2006AA03Z560) and the Graduate Degree Thesis Innovation Foundation of Central South University (No.2008yb019).] 温压-原位反应法制备C / C-SiC刹车复合材料的工艺和性能 李专，肖鹏，熊翔 粉末冶金国家重点实验室，中南大学，湖南长沙410083，中国（收稿日期：2009年8月12日修订：2009年8月28日;接受日期：2009年9月2日） 摘要：采用温压?原位反应法制备炭纤维增强炭和碳化硅双基体(C/C-SiC)复合材

电子元件中英文对照

一．电子元器件 Electronic Components 1．保险元器件safety device （1） fuse block （2） current fuse （3） other （4） temperature fuse （5） temperature switches （6） since the resumption of fuse 2. 变频器transducer （1） PLC transducer （2）High-performance Universal transducer （3）Constant Power Inverter （4）Constant Torque converter （5）Exclusive Inverter 3.变压器transformer

（1）Power Transformer （2）the isolation transformer （3）constant voltage transformer （4）pulse transformer （5）other transformers （6）Audio transformers （7）autotransformer （8）coupling transformer 4.场效应管voltage controller 5. 传感器sensor （1）Power Transformer （2）Photoelectric Sensors （3）Fiber Optic Sensors （4）Accelerometer （5）Proximity sensor

（6）Level, liquid level sensor （7）Pressure Sensor （8）Vibration Sensor （9）Gas Sensor （10）Acoustic sensor （11）Visual, image sensor （12）Moisture and humidity sensor （13）Displacement sensor （14）传感器Sensor sensor 6.传声器microphone 7.电容器capacitor （1）Glass capacitors （2）Glazed glass capacitors （3）Composite Dielectric Capacitors （4）Electrolytic capacitors

英语作文常用短语整理

英语作文常用短语汇总by accident 偶然 on account of 因为，由于，为了…的缘故 in addition 另外，加之 in addition to 除…之外(还) in the air 流传中 on (the / an) average 通常，按平均值 on the basis of 根据，在…的基础上 at best 充其量，至多 for the better 好转，向好的方向发展 on board 在船(车或飞机)上 out of breath 喘不过气来 on business 因公，因事 in any case 无论如何，不管怎样 in case of 假如，如果发生;防备 in case 假使，以防(万一) in no case 决不，无论如何不 by chance 偶然，碰巧 in charge (of) 负责，管理 (a) round the clock 日夜不停地 in common 共用的，共有的 in conclusion 最后，总之 on condition (that) 如果 in confidence 私下地，秘密地 in connection with 关于，与…有关 in consequence 因此，结果 in consequence of 由于…的缘故，因为 on the contrary 正相反 in contrast with/to 与…对比起来，与…形成对比 out of control 失去控制 under control 处于控制之下 at all costs 不惜任何代价，无论如何 at the cost of以…为代价 in the course of 在…过程中，在…期间 of course 当然，自然 in danger 在危险中，垂危 out of danger 脱离危险 out of date 过时的，不用的 up to date 现代化的，切合目前情况的 in demand 非常需要的，受欢迎的

川大大学英语二第二次网上作业答案

一、单项选择题。本大题共40个小题，每小题2.5 分，共100.0分。在每小题给出的选项中，只有一项是符合题目要求的。 1. —What a poor job I’ve done! —_______ 2. ( D ) 1. Do it again. 2. 3. You can do it. 4. 5. Do your best! 6. 7. Don’t be upset. No one can do it better than you. 8. 3. —Are you doing anything special on Friday, Bill? —_______ —Oh, what a pity! 4. ( B ) 1. No, nothing special 2. 3. Yes, I have promised to call on some friends 4. 5. Yes, of course 6. 7. No, I’m not sure. Why? 8. 1. —I’d like to make an appointment with Mr. White. —_______ 2. ( C ) 1.

Sorry, he is busy at the moment. 2. 3. Why didn’t you call earlier? 4. 5. Certainly. May I know your name? 6. 7. Sorry. He doesn’t want to see you. 8. 1. —This is the worst film ever produced. Do you think so? —_______ 2. ( B ) 1. You’re wrong 2. 3. I don’t think so, I’m afraid 4. 5. Not at all 6. 7. No, that’s not real 8. 1. —My dear! I made a mistake again. —_______ 2. ( B ) 1. Be careful. 2. 3. Don’t w orry. We can do something to make up for it. 4. 5. What a pity!

英文文献及中文翻译

毕业设计说明书 英文文献及中文翻译 学院：专 2011年6月 电子与计算机科学技术软件工程

https://www.wendangku.net/doc/cf17067742.html, Overview https://www.wendangku.net/doc/cf17067742.html, is a unified Web development model that includes the services necessary for you to build enterprise-class Web applications with a minimum of https://www.wendangku.net/doc/cf17067742.html, is part of https://www.wendangku.net/doc/cf17067742.html, Framework,and when coding https://www.wendangku.net/doc/cf17067742.html, applications you have access to classes in https://www.wendangku.net/doc/cf17067742.html, Framework.You can code your applications in any language compatible with the common language runtime(CLR), including Microsoft Visual Basic and C#.These languages enable you to develop https://www.wendangku.net/doc/cf17067742.html, applications that benefit from the common language runtime,type safety, inheritance,and so on. If you want to try https://www.wendangku.net/doc/cf17067742.html,,you can install Visual Web Developer Express using the Microsoft Web Platform Installer,which is a free tool that makes it simple to download,install,and service components of the Microsoft Web Platform.These components include Visual Web Developer Express,Internet Information Services (IIS),SQL Server Express,and https://www.wendangku.net/doc/cf17067742.html, Framework.All of these are tools that you use to create https://www.wendangku.net/doc/cf17067742.html, Web applications.You can also use the Microsoft Web Platform Installer to install open-source https://www.wendangku.net/doc/cf17067742.html, and PHP Web applications. Visual Web Developer Visual Web Developer is a full-featured development environment for creating https://www.wendangku.net/doc/cf17067742.html, Web applications.Visual Web Developer provides an ideal environment in which to build Web sites and then publish them to a hosting https://www.wendangku.net/doc/cf17067742.html,ing the development tools in Visual Web Developer,you can develop https://www.wendangku.net/doc/cf17067742.html, Web pages on your own computer.Visual Web Developer includes a local Web server that provides all the features you need to test and debug https://www.wendangku.net/doc/cf17067742.html, Web pages,without requiring Internet Information Services(IIS)to be installed. Visual Web Developer provides an ideal environment in which to build Web sites and then publish them to a hosting https://www.wendangku.net/doc/cf17067742.html,ing the development tools in Visual Web Developer,you can develop https://www.wendangku.net/doc/cf17067742.html, Web pages on your own computer.

精心整理英语作文常用的高级词汇

高考英语作文中常用的替换词 1.individuals, characters, folks 替换（ people, persons） 2.positive, favorable, rosy （美好的） ,promising（有希望的） ,perfect, pleasurable , excellent, outstanding, superior 替换 good 3.dreadful, unfavorable, poor, adverse, ill （有害的）替换 bad 如果 bad 做表语 ,可以有 be less impressive替换 eg.An army of college students indulge themselves in playing games, enjoying romance with girls/boys or killing time passively in their dorms. When it approaches to graduation , as a result, they find their academic records are less impressive. 4.（ an army of, an ocean of, a sea of, a multitude of, a host of, many, if not most）替 换 many. 注：用 many, if not most 一定要小心， many 后一定要有词。 most， if not all ，Eg. Many individuals ，if not most ，harbor the idea that同理?用. 替换 most. 5.a slice of, quiet a few, several替换 some 6.harbor the idea that, take the attitude that, hold the view that,it is widely shared that, it is universally acknowledged that）替 think （因为是书面语，所以要加 that） 7.affair, business, matter替换 thing 8.shared 替换 common 9.reap huge fruits 替换 get many benefits 10.for my part, from my own perspective 替换 in my opinion 11.Increasing（ly ）, growing 替换 more and more（注意没有 growingly 这种形式。所以当修饰名词时用 increasing/growing。修饰形容词，副词用 increasingly. Eg.sth has gained growing popularity. Sth is increasingly popular with the advancement of sth. 12.little if anything, 或 little or nothing 替换 hardly 13. ?? beneficial, rewarding替换 helpful 14.shopper,client, consumer, purchaser替换 customer 15.exceedingly, extremely, intensely替换 very 16.hardly necessary, hardly inevitable替换unnecessary,??avoidable

2019春大学英语三第二次在线作业

2019春大学英语三第二次在线作业单选题 (共40道题) 1.（ 2.5分）– Is it going to rain? -- _________. ?A、Thank you. ?B、I like the rain. ?C、I love sunshine. ?D、I think so. 我的答案：D 此题得分：2.5分 2.（2.5分）– what does the weather forecast say? －－___________. ?A、It says I’m fine. ?B、It says it is going to snow. ?C、It says the traffic will turn better. ?D、It says OK. 我的答案：B 此题得分：2.5分 3.（2.5分）– Excuse me, are you free tomorrow evening? --___________. ?A、You’re welcome. ?B、I’m glad to see you. ?C、It doesn’t m atter. ?D、I think so. 我的答案：D 此题得分：2.5分 4.（2.5分）– Do you enjoy your food? --___________. ?A、Thank you. ?B、I’d like a cup of tea. ?C、Yes, they’re delicious.

?D、OK. 我的答案：C 此题得分：2.5分 5.（2.5分）– What can I do for you? --__________. ?A、Hello. ?B、I want to buy this book. ?C、Thank you. ?D、Nice to meet you. 我的答案：B 此题得分：2.5分 6.（2.5分） Iron expands when____ . ?A、heat ?B、hot ?C、heated ?D、is hot 我的答案：C 此题得分：2.5分 7.（2.5分）— What did you think of Bellow’s new book? — I enjoyed ________ it. ?A、to read ?B、reading ?C、to have read ?D、the reading of 我的答案：B 此题得分：2.5分 8.（2.5分）—May I help you with some shoes, sir? — Yes. I’ d lik e to try on those brown __________. ?A、one ?B、ones ?C、two ?D、pair

中文和英文简历和专业英语材料翻译

韶关学院 期末考核报告 科目：专业英语 学生姓名： 学号： 同组人： 院系： 专业班级： 考核时间：2012年10月9日—2012年11月1 日评阅教师： 评分：

第1章英文阅读材料翻译 (1) 第2章中文摘要翻译英文 (3) 第3章中文简历和英文简历 (4) 第4章课程学习体会和建议 (6) 参考文献 (7)

第1章英文阅读材料翻译 Mechanization and Automation Processes of mechanization have been developing and becoming more complex ever since the beginning of the Industrial Revolution at the end of the 18th century. The current developments of automatic processes are, however, different from the old ones. The “automation” of the 20th century is distinct from the mechanization of the 18th and 19th centuries inasmuch as mechanization was applied to individual operations, wherea s “automation” is concerned with the operation and control of a complete producing unit. And in many, though not all, instances the element of control is so great that whereas mechanization displaces muscle, “automation”displaces brain as well. The distinction between the mechanization of the past and what is happening now is, however, not a sharp one. At one extreme we have the electronic computer with its quite remarkable capacity for discrimination and control, while at the other end of the scale are “ transfer machines” , as they are now called, which may be as simple as a conveyor belt to another. An automatic mechanism is one which has a capacity for self-regulation; that is, it can regulate or control the system or process without the need for constant human attention or adjustment. Now people often talk about “feedback” as begin an essential factor of the new industrial techniques, upon which is base an automatic self-regulating system and by virtue of which any deviation in the system from desired condition can be detected, measured, reported and corrected. when “feedback” is applied to the process by which a large digital computer runs at the immense speed through a long series of sums, constantly rejecting the answers until it finds one to fit a complex set of facts which have been put to it, it is perhaps different in degree from what we have previously been accustomed to machines. But “feedback”, as such, is a familiar mechanical conception. The old-fashioned steam engine was fitted with a centrifugal governor, two balls on levers spinning round and round an upright shaft. If the steam pressure rose and the engine started to go too fast, the increased speed of the spinning governor caused it to rise up the vertical rod and shut down a valve. This cut off some of the steam and thus the engine brought itself back to its proper speed. The mechanization, which was introduced with the Industrial Revolution, because it was limited to individual processes, required the employment of human labor to control each machine as well as to load and unload materials and transfer them from one place to another. Only in a few instances were processes automatically linked together and was production organized as a continuous flow. In general, however, although modern industry has been highly mechanized ever since the 1920s, the mechanized parts have not as a rule been linked together. Electric-light bulbs, bottles and the components of innumerable mass-produced

英语作文常用短语

Fail to do sth. 没能做… Enable sb. to do sth. 使能做… Make sb. unable to do sth. 使不能做… Help do sth. 有助于做…,帮助做… Facilitate sth. Lack sth. 缺乏…动词短语 A lack of sth. 缺乏…名词短语 A shortage of sth.缺乏…名词短语 Run out of sth.用完… Exhaust sth.耗尽（资源） Confronted with sth. Be confronted with sth. 面临…; 面对…. Faced with sth. Be faced with sth.面临…; 面对…. In the face of面临…; 面对…. In the long run 长远来看 Long-term benefit 长期利益 Short-sighted 只顾眼前利益的，目光短浅的 Make remarkable achievement 做出杰出成就remarkable 可换Make outstanding contribution 做出杰出的贡献 Achieve something Achieve nothing 一事无成 Achieve success 取得成功 Achieve our goal达到目标

Hit our goal 达到目标 Contribute to our success 有助于我们的成功 Contribute to the development of society 对社会的发展作出贡献Enrich our experience/life 丰富我们的经历/生活 Add color/variety to our college life 为我们的大学生活增添色彩/多样性 Broaden our horizon开拓视野 Widen our scope of knowledge 拓宽知识面 Fierce/severe competition 激烈的竞争 Sharpen our competitive edge 增加我们的竞争优势 Take advantage of /make full use of 利用 Lay a solid foundation for 为…打下坚实的基础 Develop our interest发展兴趣 Offer the chance/opportunity to do sth.提供机会做… Offer help 提供帮助offer courses 开课 Afford sth. 支付得起时间金钱等 Afford to do sth. Pursue a better life追求更好的生活 Pursue one’s study求学 Enhance/improve/increase your ability 增强你的能力 Enhance/strengthen the relationship 改善/加强关系 Boost

2016浙大远程教育英语2第二次在线作业问题详解

实用文档 CjFsbB-QWDQ5244126 004406您的本次作7475774757分词汇结构业分数为：100In the early days everyone __________ have a good time indeed. 【Unit Two (2)】1. A was used B used to C uses to D got used to :B 正确答案7475274752词汇结构 Judged _________ her appearance, she can't be over 30. 【2.Unit Two (2)】 A in B with C to D by :D 正确答案7476274762词汇结构You will learn that I can be a better friend to you than ________ sent Unit Two (2)】【3.you here. A those people B people

C who 实用文档 D those who :D 正确答案7476574765词汇结构We have followed the trail of these people ________ find that they 【4.Unit Two (2)】have moved. A only B also C only to D also to :C 正确答案7476474764词汇结构Today there is more awareness of the ____________ between food Unit Two (2)5.【】and health. A value B connection C agreement D difference :B 正确答案7475174751词汇结构 The rain was ___________ we could hardly move forward. 】【6.Unit Two (2) A so heavy that B such a heavy that

英语翻译学习资料(含中英文解释)

例1.Winners do not dedicate their lives to a concept of what they imagine they should be, rather, they are themselves and as such do not use their energy putting on a performance, maintaining pretence and manipulating（操纵） others . They are aware that there is a difference between being loved and acting loving, between being stupid and acting stupid, between being knowledgeable and acting knowledgeable. Winners do not need to hide behind a mask. 1.dedicate to 把时间，精力用于 2.pretence 虚伪，虚假 6 ．1 斤斤于字比句次，措辞生硬 例2.Solitude is an excellent laboratory in which to observe the extent to which manners and habits are conditioned by others. My table manners are atrocious( 丑恶)—in this respect I've slipped back hundreds of years in fact, I have no manners whatsoever（完全，全然）. If I feel like it, I eat with my fingers, or out of a can, or standing up —in other words, whichever is easiest. 孤独是很好的实验室，正好适合观察一个人的举止和习惯在多大程度上受人制约。如今我吃东西的举止十分粗野；这方面一放松就倒退了几百年，实在是一点礼貌也没有。我高兴就用手抓来吃，（eat out of a can）开个罐头端着吃，站着吃；反正怎么省事就怎么吃。 3.Whatsoever 完全，全然 1.Be conditioned by 受……制约 2.Atrocious 丑恶 6 ．2 结构松散，表达过于口语化 例3．有一次，在拥挤的车厢门口，我听见一位男乘客客客气气地问他前面的一位女乘客：“您下车吗？”女乘客没理他。“您下车吗？”他又问了一遍。女乘客还是没理他。他耐不住了，放大声问：“下车吗？”，那女乘客依然没反应。“你是聋子，还是哑巴？”他急了，捅了一下那女乘客，也引起了车厢里的人都往这里看。女乘客这时也急了，瞪起一双眼睛，回手给了男乘客一拳。（庄绎传，英汉翻译教程，1999 ：练习 3 ） 译文1：Once at the crowded door of the bus, I heard a man passenger asked politely a woman passenger before him: “Are you getting off?” The woman made no

完整版multisim元器件中文与英文对照表

multisim 元器件中文与英文对照表 1。Source库：包括电源、信号电压源、信号电流源、可控电压源、可控电流源、函数控制器件6 个类。 2。BASIC库：包含基础元件，如电阻、电容、电感、二极管、三极管、开关等； 3。Diodes：二极管库，包含普通二极管、齐纳二极管、二极管桥、变容二极管、PIN二极管、发光二极管等。 4。Transisitor库：三极管库，包含NPN、PNP、达林顿管、IGBT MOS管、场效应管、可控硅等； 5。Analog 库：模拟器件库，包括运放、滤波器、比较器、模拟开关等模拟器件 6。TTL库：包含TTL型数字电路如7400 7404等门BJT电路。 7。COMS库：COMS型数字电路女口74HC00 74HC04等MOS管电路。 8。MCU Model：MCU 模型，Multisim 的单片机模型比较少，只有8051 P I C 1 6的少数模型和一些ROM RAM 等 9。Advanee Periphearls库：外围器件库，包含键盘、LCD和一个显示终端的模型。 10。MIXC Digital:混合数字电路库，包含DSR CPLD FPGA PLD 单片机-微控制器、存储器件一些接口电路等数字器件。 11。Mixed :混合库，包含定时器、AC/DA转换芯片、模拟开关、震荡器等； 12。Indicators :指示器库，包含电压表、电流表、探针、蜂鸣器、灯、数码管等等显示器件。13。Power:电源库，包含保险丝、稳压器、电压抑制、隔离电源等 14。Misc:混合库，包含晶振、电子管、滤波器、MOS驱动、和其他一些器件等 15。RF: RF库，包含一些RF器件，如高频电容电感、高频三极管等 16。 Elector Mechinical ：电子机械器件库，包含传感开关、机械开关、继电器、电机等。。

英语作文常用动词

英语作文常用动词锦集 1解决: Solve, deal with, cope with, handle, resolve, address, tackle 2损害： Damage, hurt, injure, harm, impair, undermine, jeopardize 3给与：Give, offer, render, impart, provide, supply, afford 4培养：：Develop, cultivate, foster 5优势：Advantage, merit, virtue, benefit, upside, strength 6 缺陷：Disadvantage, demerit, drawback, downside, weakness 7 使迷惑：Puzzle, bewilder, perplex, baffle 8 重要的：Key, crucial, critical, important, significant, vital, substantial, indispensable, imperative 9 认为：Think, believe, insist, maintain, assert, conclude, deem, hold, argue, be convinced, be firmly convinced, be fully convinced 10 保护：Protect, conserve, preserve 11确保：Assure, ensure, guarantee, pledge 12 有害的： Bad, baneful evil, harmful, detrimental 13 要求：Request, demand, needs, requisition 14 消除：Eliminate, clear, remove, clear up, take away, smooth away 15 导致： Lead to, bring about, result in, cause, spark off, conduce to, procure, induce, generate