当前位置：文档库 › 007 chicago mba 分享成功申请经验

007 chicago mba 分享成功申请经验

Chicago MBA分享成功申请经验

https://www.wendangku.net/doc/d81618886.html,/column/1.htm天道咨询（出国咨询）

Introduction

Kayvon Pirestani was accepted into the University of Chicago Graduate School of Business for the class of 2005 with a USD 20k scholarship. He also had offers from NYU and INSEAD, and was waitlisted by Columbia. He is very pleased to share his successful application dossier with prospective applicants. Here I would like to briefly introduce our guest.

His basic profile is as follows:

GMAT 780

MBA 2005 Chicago GSB, M.S Carnegie Mellon University, B.S. Carnegie Mellon University Worked for the London office of the Capital Markets Company, a consultancy specializing in the financial services industry

Born in Iran, educated in the U.S., worked in Europe and East Asia, Kayvon has experienced rich international exposure. Rich international perspectives make Kayvon swiftly adapt to the new environment.

Prompted by the strong interests in Chinese markets and culture, Kayvon visited China after finishing all the application and has been studying Chinese for the past six months. Recognizing the usefulness in applicants sharing their experiences, Kayvon organized the 2003 Beijing MBA Applicants Group in Beijing. This gathering helped build the friendship between us and we thus got to know each other in depth gradually. Actually, besides learning Chinese and Chinese culture, Kayvon recently took a fascinating trip, that I think is worth mentioning here. In August, Kayvon spent four weeks to travelling around China alone on a Honda motorcycle. From Beijing to Taiyuan, to Xi’an, to Chengdu, to LiJiang, then to Kunming, the route almost covers half of china. We Chinese friends all suggested that he give up such a crazy idea. It is a dangerous route, not only because of the poor quality of the road, but also because of his unfamiliarity with China. Not just for fun, but for discovering the true China, Kayvon decided to set out on this journey. Fortunately, he returned Beijing safely. The trip helped him know more about our country, both the pleasant and unpleasant aspects. Kayvon has grown to love this land after the journey.

Feel free to contact Kayvon at kayvon@https://www.wendangku.net/doc/d81618886.html, with any comments or questions.

Lincoln，NatureLaw Consulting

Motivation

Applying to business school can be one of the most challenging experiences that any of us will ever undertake. All applicants must contend with the GMAT and the numerous recommendations and essays that make the process so grueling. Chinese business school applicants however, unlike their American counterparts, face an additional set of hurdles if they want to study in the U.S. Besides having to take the TOEFL, getting a visa to study in the U.S. is notoriously difficult. Wh at’s more, Chinese students are typically unable to travel to U.S. business schools in order to visit the campuses and conduct interviews. Campus visits can provide the kind of information you would never find in a book: the school’s atmosphere (friendly or competitive?), the students (introverted or outgoing?), the quality of the facilities, the accessibility of the faculty, and dozens of other intangibles. Because the campus visit is such an important part of the MBA application process, I will write about my experiences visiting business school campuses in the hopes that it may be useful to Chinese students who are unable to go to the U.S. to see for themselves. I will also describe my interviews and point out a few things I learned along the way.

Campus Visits

Many business schools allow or even encourage students to conduct their admissions interviews during their campus visits. Although this can certainly be convenient, for a number of reasons I decided not to interview during my campus visits. This allowed me to be more relaxed during my campus visit, and to be more focused during my interviews. As a result I think I got more out of both the campus visits and the interviews.

University of Pennsylvania Wharton School

I visited the Wharton campus in October 2002. As you might have heard, the University of Pennsylvania is in a rather dodgy part of Philadelphia, but it’s probably not as bad as people make it out to be. As I’m from the Philadelphia area myself, I will admit that the city, though large, does n’t have an immense amount to offer, although New York City (a 2.5 hour drive), gambling in Atlantic City (2 hours), and the beach (1.5 hours) are within easy driving distance. The campus itself is quite nice, a typically American college campus with large expanses of lawns and trees. The business school is housed in a new building with all the facilities and amenities you would expect, including a state of the art wireless network. Most of the MBA students I talked to lived in downtown (Center City) Philadelphia rather than in the immediate area of the school.

During the day I spent on campus I attended an information session where the speaker, a woman from the admissions committee, seemed to be trying her best to be intimidating. After that I sat in on a marketing class which was interesting but unremarkable –there wasn’t a great deal of student interaction. I then had lunch with a number of current MBA students and was very impressed. They were all extremely well-rounded, articulate, and fun. Overall I came away with a very good impression of the school.

Columbia Business School

A couple days after visiting Wharton, I drove up to New York in order to see Columbia and NYU. Having lived in New York City before, I knew pretty much what to expect. Columbia (in Harlem) isn’t in a great part of town, but, like Wharton, it’s probably not as bad as people say. The business school is housed in two buildings primarily, one rather old, one quite new. In terms of facilities, I would say Columbia is average or slightly below average.

The admissions office was supposed to organize a lunch that day to allow prospective students to meet current students but only one current student showed up to talk with over ten prospective students – a bit unimpressive to say the least. I sat in on three different classes: two advanced corporate finance classes (which were quite boring), and a class on modern political economy, which was very, very interesting. This class was mostly case and discussion-based and it was clear that the students were both well-read and articulate.

The information session in the afternoon was quite standard – they showed a slide-show presenting a lot of the material from the school’s brochures. Overall, as I made my way out of campus that day, I left feeling very impressed with quality of students, but less keen on the facilities and location.

New York University Stern School of Business

Stern is a contrast to Columbia in almost every respect. NYU is in a great part of town, Greenwich Village, New York City’s culture and nightlife epicenter. Unsurprisingly rents in this area tend to be extremely high. Like many urban schools, NYU has no real campus – it is more a collection of buildings in a small area of Greenwich Village. The Stern School itself occupies one building, the Kaufmann Management Center, a modern, well-equipped facility. Virtually all of Stern’s classrooms and administrative offices are housed in this 10-story structure.

During my visit I sat in on one first-year finance class and was not terribly impressed by either the professor or the students. There was little interaction and the questions the students did ask were the garden-variety type you could answer by looking in the textbook. In general I got impression that the caliber of students was not as high as that of Columbia or Wharton.

The admissions office on the other hand was exceptionally helpful. Because of scheduling constraints, I could not attend the regular information session that day,

so one of the current 2nd-year students kindly gave me a personal information session and campus tour – a very nice touch. Overall, compared to Columbia, Stern has better facilities and is in a nicer part of town, but the quality of the faculty and students seems to be one notch below.

University of Chicago Graduate School of Business

Having briefly visited Kellogg the previous day, I could not help but notice, as with NYU and Columbia, the contrast between the two schools. I visited the GSB on an extremely cold day in early December and nearly froze to death just walking across the campus.

In contrast to Kellogg’s suburban setting, the GSB is housed in a number of gothic-style buildings in Hyde Park, a neighborhood just south of downtown Chicago. What you might have heard about Hyde Park is probably true – it is a rather sketchy area. I arrived at night by car and whilst trying to find a hotel, I immediately got lost and found myself in quite a rough neighborhood. Although I finally managed to find a decent place to sleep, it was not an auspicious start to my visit.

The GSB’s facilities are below average –most of the building’s are old, dark, and frankly, a bit dreary. Thankfully the University of Chicago is currently building a new complex for the business school, to be opened in 2004, which looks spectacular.

Unlike that of most other schools, the GSB’s information session was hosted by current students rather than adcomm staff. The students were very candid when asked about the GSB’s reputation for being highly academic and socially awkward – in othe r words, a “nerd” school. I was very impressed by their handling of this difficult question. Yes, they said, the GSB is extremely rigorous and boasts what is possibly the finest business school faculty in the world. But, they pointed out, GSB students are just as sociable and well-rounded as those at any other business school. Judging from the other students I met during my visit, I would agree.

After the information session, a number of current students led us on a tour of the campus which was more thorough than any other campus tour I have been on. We then had a lunch mixer with current 2nd year students that was well-organized and very useful. I was impressed by the poise and candor of the 2nd year student who was answering our questions. Then, in the afternoon, I sat in on a marketing class which was very interactive and stimulating – so much so that I couldn’t help but participate in the class discussion.

Overall, my impression of the GSB was very positive. I think Chicago’s reputation for being academic and rigorous is justified – Chicago favors hard skills and sound thinking over wooly generalizations and hand-waving. And, while Chicago may not be a “party school”, the students I met there were as warm and sociable as those at any of the other schools I visited. Harvard Business School

I came to visit Harvard Business School with a healthy dose of skepticism. Harvard’s reputation is so immense that I reckoned it could not possibly live up to the myth that is “Haaavaad”. Amazingly, the afternoon I spent at there exceeded my expectations.

After struggling to find parking, I made my way to the business school buildings which are actually on the other side of the Charles River, away from the main campus. Thus, the school feels slightly detached from the University as a whole and is in a slightly grittier area. The buildings, however, are classic Harvard – stately yet modern. The facilities are excellent.

I started off by having a small informal lunch with a group of current students. The Harvard students I met certainly seemed to be more outgoing and engaging than students from most other schools. Certainly they were intelligent.

Later that day I sat in on an information session run by two current students which was informative but unremarkable. The students seemed to make a conscious effort to stay humble while at the same time promoting the school’s reputation. All the students I met told me they felt like they were the “admissions mistake” – not worthy to go to such a fine school. I found this amusing.

The highlight of my visit to Harvard came during the class visit. I had heard a lot of things about Harvard’s case method but was a bit skeptical. The class visit changed my mind.

I sat in on a first year business and ethics class. The first thing that surprised me was that the professor did very little talking – her role was more to direct and facilitate the discussion among the students. The discussion itself was breathtaking in its range and sophistication. I was constantly surprised by the insights and experiences of the students sitting around me. The energy in the room was tangible. I thought to myself, I could never fall asleep in a class like this.

My overall impression of Harvard was highly favourable. The students, along with those of Kellogg, were the most socially adroit and outgoing of all the business schools I have visited. Harvard’s famous case format does indeed live up to its reputation (though I still think some classes like accounting might be better taught in a lecture format). The visit strengthened my existing impression that Harvard’s strength is in general management. As one of the students put it, Harvard is not the place to go if your goal is to become a finance quant jock.

INSEAD ( Fontainebleau )

I visited INSEAD’s Fontainebleau campu s in January of 2003. Fontainebleau is situated about 60km south of Paris and is not really within commuting distance of the city. Fontainebleau is a beautiful but sleepy town – most of the students I talked to found it a bit too quiet.

The school’s facil ities are average. The buildings, though relatively new, already seem to be showing their age. Because INSEAD isn’t part of a larger university, the school seems rather small and doesn’t have the pleasant “campus” feel to it that many American schools have.

My visit to INSEAD started off badly. I was late to the information session, and when I finally took my seat, my mobile phone rang, much to my embarrassment. The adcomm lady running the session gave me an unpleasant look.

After the information session I sat in on a marketing class. The format was quite interactive, but I sensed some open hostility among the students, which I found very unprofessional. Later that night I went out in Fontainebleau with one of my friends, a new first-year student, and some of his classmates. The INSEAD students really know how to unwind and I stayed out drinking with them late into the night.

Some of the students I talked to seemed to find the pace of the program a bit fast. One student remarked, “One year seems too short for all they’re trying to teach us ... sometimes I feel we go over material too quickly.” On the other hand, virtually all the students were united in praising what is perhaps INSEAD’s greatest asset, the school’s international character. Interviews

University of Pennsylvania Wharton School

The interview with Wharton was my very first, and I took care to prepare carefully. I combed the BusinessWeek forums for questions asked in previous years and took another look over my entire application dossier.

My interview was held in London at the offices of Deloitte & Touche. Though I was

well-prepared, I felt nervous. My interviewer, Alex Brown, Senior Associate Director of Admissions immediately put me at ease with his easy-going style. None of his questions were out of the ordinary and I gained confidence as the interview progressed. At the end, we chatted about WiFi networking and a book which was sitting on his desk, Liar’s Poker, which I happened to have read just a few months prior. I walked away from the interview feeling very good.

University of Chicago Graduate School of Business

My Chicago interview was a much more relaxed affair. With the confidence gained from my Wharton interview, I felt more at ease. My interviewer was an easy-going alumnus working in

corporate finance in the City of London. We met at a small café in South Kensington for lunch. The conversation was very informal and went smoothly, but the entire time I was preoccupied with the thought that I might have a piece of spinach stuck in my teeth. I made a mental note to myself to avoid lunching during B-school interviews in the future. We spent a good deal of time discussing my motivation for business school as well as why I chose the University of Chicago. Surprisingly, he didn’t try and “sell” the school to me –he acknowledged the GSB’s strengths and weaknesses and encouraged me to do careful research before deciding on the business school best for me. I appreciated his candid approach.

I left the interview thinking I could have done better. The conversation was at times a bit strained and I think I could have done a better job explaining the “why Chicago” argument. I saw these as points to improve for my next interview.

Columbia Business School

My Columbia interview probably could not have been worse. In early January, Columbia emailed me an interview invitation with a list of three alumni in London from which I could choose, and I was excited to see that one of them worked in sales and trading, the area I want to pursue after my MBA. I gave her a call and setup an interview at a café in London’s Soho after work the following day.

That evening was particularly cold so on my way to the interview I stopped and bought a blue knit hat from a street vendor. This turned out to be a mistake, as I will explain later. I removed my hat before meeting my interviewer in the café at the appointed time. Things went smoothly until she started asking me about my current job, which involved designing a software product to aid salespeople and traders estimate the market impact of trades. I got bogged down in explaining the intricacies of the product and she promptly changed the subject, a sign that she was becoming impatient with my explanation.

She then asked me why I wanted to go into sales and trading. I started listing my reasons but then put my foot in my mouth when I told her I didn’t think I’d actually be very good at sales and trading. Realizing my mistake, I tried to take backtrack, but the damage was done. At this point my confidence had reached rock bottom and for the rest of the interview I was hoping just to get it over with.

I left the interview feeling dejected. Later, when I got home I glanced in the mirror and noticed some strange blue fuzz on my head. I realized this was from the new hat I had bought before the interview, and was shocked to think I must have had blue fuzz on my head during the entire interview. I was amazed she didn’t laugh at me.

I learned some good lessons from this unpleasant experience. First, I shouldn’t have entered into a highly technical discussion with her on a topic I was unable to explain concisely. Second, I failed to project confidence during the interview. Admitting a serious weakness, as I did, was honest but it was also stupid. Third, I didn’t pay enough attention t o my appearance, which resulted in the embarrassing if not comical blue fuzz situation I described above.

INSEAD ( Fontainebleau )

INSEAD normally requires each applicant to interview with two different alumni, but because of scheduling difficulties, I was only able to setup one, with a senior manager from Bain and Company. Despite my misgivings about interviewing whilst eating, he proposed we meet for lunch at a small Italian restaurant in the City of London, and I agreed.

By this time I had a number of interviews under my belt and although I was still smarting from my experience with the Columbia alum, I approached this interview with a greater sense of confidence. As he and I both worked in consulting, I prepared for the interview by practicing describi ng my company’s approach to consulting, as well as related topics such as billing practices and the current state of the industry.

As it turns out my preparation paid off. We spent at least 50% of the interview discussing our companies’ approaches to consu lting, business development, project management, and so on. He then asked me a number of more classical interview-style questions, such as the classic strengths and weaknesses question. I answered these questions frankly, but while maintaining a positive and confident attitude. Finally, he closed the interview by offering me some tips on the INSEAD application process. He mentioned that although I had applied very late in INSEAD’s application cycle, I should have a good chance of getting in. I took this as a good sign.

New York University Stern School of Business

My interview with NYU was my very last MBA admissions interview and one of the most testing. Although I had applied to NYU in early January, I didn’t receive my interview invite until March. As I was in Beijing at this time, I was happy to learn that NYU would be holding off-site interviews in Beijing in late March, and so I requested one of these. But for reasons that are still unclear to me, NYU denied my request for an off-site interview, and would not even consider a phone interview. My only choice was to fly to New York.

I didn’t like the idea of taking a 14-hour flight to New York for a 45 minute interview but at the same time I knew that not doing an interview was a virtually guaranteed ding. Luckily I had enough air-miles to get a free flight so I scheduled my interview for mid-April and booked my plane ticket.

Although I had hardly prepared at all, when I arrived on campus I felt relaxed and at-ease. My interviewer was June Dinitz, a member of the Stern MBA Admissions Staff, and a former human resources manager for a large New York investment bank. She started off with the very standard interview questions which by this time I was able to answer quite smoothly. We discussed my career aspirations and my experiences working at investments banks in London and Tokyo. I made the point that the financial services industry, despite all the products and the technologies, is still essentially a people business. I went on to explain that a Stern MBA, in addition to teaching me the latest on finance theory and practice, would allow me to expand my network in the financial services industry, one of my key motivations for getting an MBA. She seemed to like this.

She closed the interview by asking me a few questions about what I was doing in Beijing and how I was coping with the SARS epidemic (I have to admit I enjoyed not having to worry about SARS during the few days that I was in New York). The next day, on the plane back to Beijing, I felt happy about the interview and was glad I had made the trip.

Conclusion

Knowing the enormous difficulties that most Chinese applicants face when applying to business school, I have a great deal of respect for those applicants that attempt and succeed in this long and difficult process. I hope this information is helpful to you as you apply to business school. Remember, no matter what the outcome, applying to business school is a character-building experience and chances are you will know yourself a lot better at the end of the process than you did at the beginning. Good luck!

Kayvon Pirestani

MBA 2005 Chicago GSB

M.S Carnegie Mellon University

保险公司分享心得体会

保险公司分享心得体会保险公司分享心得体会我来中国人寿有一段时间了，有了一点微不足道的小成绩，本来不值得赞扬，但领导希望我和大家分享一下自己的经验，经验谈不上，我就聊聊我对保险的一点体会吧！这仅仅是我个人体会，仅供大家参考，不对的地方，希望大家谅解！首先，我觉得如果真想把保险做好、长久地做下去，让自己挣到钱、使自己和自己的家人的生活质量得到改善，就得有打持久战的决心和毅力！如果没有这种决心和毅力，遇到人家的拒绝就想打退堂鼓，那就干脆放弃保险，换个更适合自己的工作！我觉得做保险被拒绝是常态，是非常正常的，不要因此产生挫败感和自卑感。我们可以做个换位思考，我们有时候去逛街、买衣服，我们常常是转上好多家才决定在其中某一家购买，那剩余的不都是被我们拒绝的对象吗？我们几乎每天都在拒绝别人，别人照样过得好好的，别人拒绝我们又有什么大不了的呢？不要害怕拒绝，每天都要保持相当数量的客户拜访量！其次，我觉得做保险是一种筛选工作，或者说我们做的是一种“沙里淘金”的工作，我们要大量地、快速地筛选我们的拜访对象，大量地排除那些沙子，尽可能快的找到我们的金粒！一个人要有财力，还要有参保的愿望，才有可能成为我们真正的客户。试想，如果一个家庭一年的毛收入只有

万元，而且还有孩子，你怎么能指望他每年拿出近1万元来买保险呢？除非他是疯了！所以，我们在拜访客户时，对于财力不足、收入仅够维持日常生计的的客户，就不要多花费时间和精力了！这就要求我们非常善于观察和分析，争取用最短的时间内判断出对方是否有财力买保险；或者说，对方有财力买什么样的保险，这类保险对他有没有意义。如果有，就继续跟进，如果没有就赶紧放弃，换个目标，这就是筛选工作。我觉得我们做保险，要用20%的时间和精力，排除其中80%的无价值客户；要用80%的时间和精力，跟进其中20%有价值的客户。总而言之，要有所侧重，对无财力、无愿望的无价值客户，要迅速判断，迅速脱离，不要浪费时间和精力！还有就是，我个人主张做保险，最好不要在亲朋好友中寻找目标，顶多告诉他们一声：我现在做保险呢！想入保险就找我！除此以外，不要再多说一句话！因为如果你向人家推销保险，人家是买还是不买？买吧，也许人家根本不想买；不买吧，你已经开口了，没准儿伤你的面子。如果买了，你很难判断是人家真正想买，还是给你面子，这就对你今后和人家相处造成心理障碍，亲朋好友是要一辈子交往的，是因为血缘关系和感情相投才成为亲朋好友的，如果加入了金钱因素，很有可能使本来单纯简单的关系变得疙疙瘩瘩，那样就太得不偿失了！所以，我觉得我们做保险，顶多告诉他们

分析朋友圈最成功的营销案例

分析朋友圈最成功的营销案例我们已经通过公众号和朋友圈看了太多的社会化营销案例。一个个玩的风生水起，很多人只有羡慕嫉妒的份儿，因为对大多数并非全国性的知名房地产企业和项目来说，单就强大的品牌影响力这一条，就已经难以模仿，更不用说其他。但是社会化营销是大势所趋。不能因为品牌知名度不高就不玩了。恰恰是因为社会化媒体，为中小房企低成本营销提供了绝佳的条件，甚至做得更加出色也不足为其。在重庆，遵大蓝湖国际项目通过系统化运作社会化营销，实现了33天通过微信蓄客4265组的卓越成绩。作为低成本营销的案例，该项目的操盘手法对于大多数二三线城市的项目来说，都具有借鉴意义。先来看看营销数据时长：33天线上新增注册用户6992人，微官网浏览次数83.9万次，通过微官网来访超过650人，成交49套。 ?每天有超过110人成为项目的注册粉丝； ?有超过65%的注册用户是通过好友了解到项目的； ?每天有超过1000人浏览了项目的线上售楼部； ?每天至少有97个人参与了项目信息的传播； ?每周到访增加90-110组（不计领取礼品到访的客户）基础工作必不可少无论微信究竟未来对房地产会产生怎样的影响，当下的趋势是楼盘微官网/摇一摇活动/链接分享这些必不可少。如果仅仅依靠一个微信公众号就想玩转社会化营销，无疑是天方夜谭。种子用户激活对于社会化营销来说，种子用户的作用至关重要。他们不仅能够起到活动流程测试的作用，也关系到后续的口碑传播。为了一炮打响，项目在此环节特别设置了现场注册礼和微官网注册礼。用户在售楼部现场扫码注册微官网，即可获得精美餐具一份。（仅限首次注册的新用户）在项目微官网启动初期1个月，做注册礼品赠送活动。通过线上线下的双向互动，一方面可以激发首批次注册客户（老业主、到访客户）的活跃度，

微博营销成功案例

微博营销成功案例微博营销是刚刚推出的一个网络营销方式，因为随着微博的火热，既催生了有关的营销方式，就是微博营销。微博适应了用户互动交流的需求，顺应了信息传播方式大变革的趋势。作为互联网的一种最新应用模式，它的高度开放性，介于互联网与移动网之间，无论在何时何地，用户都能及时发布消息。国内外中小企业在微博上有哪些成功的案例呢？国外微博营销成功案例第1个案例是美国戴尔的。大家知道，戴尔是通过自己的官方网站进行直销的，这样它就带来一个问题，就是它经常会有新产品出来，也经常有促销活动，仓库里的产品也在经常变动，这些信息仅仅在自己的网站上公布有局限性，影响的人群不够多。戴尔的方法是在Twitter上注册许多账号，每个账号一个专门的内容，产品信息的账号专门发产品信息，指定给专门的受众看，这样就不会骚扰其他人了。这是戴尔的一个特点。戴尔在2007年3月注册Twitter后，现在已经有了150万粉丝。戴尔在产品账号上，经常发表的信息内容是：①经过翻修的二手产品信息，价格很诱人，并且有库存数据；②超低价格的清仓甩卖活动信息；③新产品信息；④优惠信息。在每年的节假日，戴尔会向Twitter上的150万粉丝发送独家折扣大优惠，有12000名购买戴尔新产品的人享受了七折优惠。戴尔在Twitter上发给客户的折扣礼券，可以链接到专门的网页，在订购产品时享受到优惠。通过Twitter，戴尔在全球已经直接创造了近700万美元的营业额。我们再介绍一下戴尔在Twitter上的分组情况。目前戴尔在Twitter上已经拥有65个群组，每个群组都有专人负责管理，像一个个一对多的在线客服窗口一样，让客户能得到丰富而实时的信息，同时客户还能看到其他用户的问题解答。在新浪微博上，戴尔中国是3月7日上线的。戴尔的客服用轻松活泼的方式和大家唠家常，分享最新的促销打折信息，时不时地搞

市场营销成功案例小故事分析

市场营销成功案例小故事分析黄太吉：从“煎饼果子”到“外卖”，3年3变为哪般? 时间定格在2012年7月。定位白领一族的黄太吉，在北京建外SOHO西区12号楼一层较为偏僻的位置开了第一家“煎饼果子”店。互联网餐饮风口，加上出身互联网行业的黄太吉创始人赫畅出手不凡，短短数月，就令黄太吉的“煎饼果子”火爆大江南北，让扎根餐饮行业多年的众多传统餐饮品牌在愕然之下，多的是自叹弗如。黄太吉的成功虽然短暂，但其在营销模式和互联网上的创新，都对传统餐饮业带来巨大冲击，特别是“国八条”出台后，传统餐饮业举步维艰的这几年。而随后声名远播的雕爷牛腩、西少爷们再一次震动了传统餐饮业。传统餐饮人从不屑一顾，到按捺不住关注、学习、应用互联网，甚而四处寻找“灵丹妙药”，主动寻找互联网的入口，餐饮业的竞争迅速从线下转移到线上，并逐渐走向立体化竞争。餐饮业的主动求变，火了大众点评、美团等团购平台，也催热了百度外卖、饿了么、口碑、美团外卖，在百舸争流的移动互联网时代，逐渐沉寂的黄太吉再次出击，竖起“外卖”大旗，携资本青睐以求一博。煎饼果子从“街边摊”到“大雅之堂” 2012年，中国互联网行业正在被新浪改写，一个叫“微博”的自媒体平台颠覆了中国，所有人趋之若鹜。

这种点对面的开放模式，极具互动性的营销价值，将微博推向高峰。黄太吉能在微博时代迅猛崛起，第一要素在于赫畅的从业经历，使其对互联网行业发展趋势有着精准把握，以及对广告设计的精通，对营销的熟稔，给予了他借助新媒体平台，以创意的手法与消费者互动的机会。新奇的餐厅设计，持续不断的话题制造，当然少不了众多的炒作：外星人、美女豪车、特斯拉……一步步将消费者带入舆论的旋涡中心不能自拔。从“产品矩阵”到“品牌矩阵” 黄太吉演绎了一个神话般的故事：从“煎饼果子”起步，到多元化品牌矩阵的布局，黄太吉只用了短短的两年时间。这当然是一个神一样的传奇!我们抛开那些玩得极为花哨并被炒烂了的营销手法，去重新审视它的品牌战略。 “煎饼果子”是黄太吉的战略大单品，承接的是产品功能和品牌功能，以此吸引资本的输入，以创新的互联网营销得以快速品牌化。从自身发展需求，以及市场多元化的角度出发,黄太吉开始围绕煎饼果子打造产品矩阵：五花肉卷、风味卷饼、豆腐脑、豆浆、油条、自家秘制肉、凉面、卤汁、莲藕猪骨汤、南瓜羹、盖世苏泊汤、麻辣个烫等，酸甜苦辣可谓样样俱全，以此应对单一产品的功能和利润局限性。然而20平方米左右的小店难以承载如此立体的产品布局，消费者的体验较差，相比麦当劳员工每人每小时5单的业务量，黄太吉员工只能做到每人每小时0.7单。巨大的差距，想必让赫畅吃惊得闭不上嘴。关键是，黄太吉快速扩张的野心并不在此。赫畅开始抛掉对标的麦当劳，喊出百丽来挡枪，为的就是品类多样化下的多品牌运作，而这较能获得资本的青睐。

微博营销案例分析

近些年来，新兴媒体不断涌现，凭借其各自新颖独特的传播方式得到了众多的支持者，越来越受到大家的重视。而微博以其强大的时效性、原创性、便捷性、创新交互性，吸引了广大的互联网用户，在众多互联网社交平台中异军突起，成为了新兴媒体中的佼佼者，并将将其作用发挥的淋漓尽致。基于微博广大的用户群和其信息交互快速的特点，一大批企业进驻微博，利用微博成为其品牌推广的营销平台。微博营销凭借低门槛、传播快、见效快、多平台的特点，成为了一种重要的互联网的营销模式。其中就不乏许多成功的微博营销案例：一、原生品牌——西少爷肉夹馍西少爷肉夹馍是由数十名热爱西安美食的互联网、金融等领域从业者发起，以“古法烤制”的关中肉夹馍为核心产品，主推西安美食，旨在让更多的人品尝到正宗的西安味道。西少爷肉夹馍一经推出就受到了广大食客的欢迎。其第一家位于北京五道口的门店在开业当天就销售了1200个肉夹馍，100天卖出20万个肉夹馍，百度指数显示“西少爷”肉夹馍一周时间关注度曾直线飙升1000%。而西少爷肉夹馍之所以受到如此的追捧，微博营销功不可没。 ●利用微博的信息传播功能打造知名度品牌知名度是关键的品牌资产。在竞争激烈的细分市场中，提升品牌知名度并使其产生实际的销售收益对企业至关重要。俗话说：万事开头难。打造品牌也是一样，最难的是如何打开知名度。对于一个新品牌创建，“西少爷”肉夹馍的方法值得借鉴：从微博微信疯传的创业故事《我为什么要辞职去卖肉夹馍》开始。《我为什么要辞职去卖肉夹馍》是把四位创业者的经历和感受糅合在一起写出的创业故事。四位创业者是百度、腾讯等公司的员工，看似风光无限的大公司员工，其实都承受

淘宝客服的成功心得经验分享

淘宝客服的成功心得经验分享淘宝客服的成功心得经验分享第一、当淘宝客服，首先要了解淘宝来访者在网上购物的客户多多少少都会有点想占小便宜的思想，当然我也会。顾客来买你东西的时候一般有这么三种情况。首先买家在价格上跟你开始压价，问你这款东东价格可不可以在低点，给我点折扣，顾客都想买到质量好价格便宜的宝贝。商家一般都不会把定好的价格降下去，除非遇到节日做活动，因为有些商家的利润真的很低，客服说了一两遍之后顾客也不在价格上做挣扎，这时他们会想其他方面的优惠。也就是，既然不可以还价，那给我免邮怎么样，其实，这也在还价。邮费的问题每家都不一样，快递公司给的价格也不一样，商家产品的性质也不近相同，所以要商家免邮比还价还要亏本哦。还有呢就想要卖家送个小>礼物了，既然不能还价也不可以免邮，送个小礼物总得可以了吧，就当是留个纪念啊！这一般卖家都会做的，因为成本也不是很高的，送小礼物顾客心里也高兴。人总是想占点小便宜给自己心里安慰。网上买东西不像现实那样，看得见摸得着，总得让人留个心眼，顾客想要的也是可以理解的，把自己当做一个买家换位思考一下就会知道顾客提出的要求你也会提出。我们做的还是服务行业，一定要有耐心和热心，顾客的满意才是我们最大的追求，顾客关心的问题，就是我们将要努力做好的工作内容，这样才能使销售做的更好。第二、当一名成功的淘宝客服，就要充分了解店铺宝贝做好客服工作，重中之重是了解自己所要销售的商品的性质，这样买家在打算购买商品的时候，你才能很顺利的完成销售工作，如果你不了解商品，那么买家在询问商品的时候，你就会出现回复停滞，回复信息速度的变化，很容易影响买家的购买欲。还有就是一定要如实的回答顾客所提出的问题，不要刻意去夸自家的商品，因为一旦顾客收货发现商品与介绍不否，就会产生失落感，很有可能给你个中评或是差评，那就得不偿失了。如果买家怀疑商品品质好坏的时候，可以建议买家参见评价信息，因为这是比较客观的，大家说好才是真的好，更是你推销的最好方法之一啊。第三、只有做好售后跟踪服务，才能胜任淘宝客服工作这也很重要，要做好质量的把关，退换货的处理。因为您面对的是上帝。把握好老客户，建立一种客户的群体，这样会事半功倍。对于经常来的顾客可以标上记号，下次来的时候可以给他优惠或者免邮之类的，因为这样可以带动产生新的顾客。一般顾客觉得东西好都会介绍给自己的朋友或者同事，或者比如买衣服，同事觉得这衣服好看，问在哪买的，这时新的订单不就来了吗。所以在聊旺旺的时候要用心，真诚的为顾客服务，让他们真正感觉到上帝的待遇。

保险成功销售经验分享

保险成功销售经验分享成功的销售员一定是位多面手，保险销售工作需要的是营销员踏踏实实的苦干精神。下面就由学习啦小编为大家推荐保险成功销售经验分享的范文，欢迎阅读。各位领导、同事以及银行保险公司的朋友们：非常感谢市行中间业务部、个人银行部与保险公司的举办的这次保险业务知识培训课，也非常荣幸能够给我与大家共同研讨如何作好保险代理业务的这个机会，我十分珍惜这次能与在座的各位领导、同事以及保险公司的朋友们进行近距离的交流和沟通。谈不上什么经验，只是作为一名一线员工在代理银行保险业务的时候，所感受到的一点点体会和想法。希望借此机会阐述一下个人的观点，也希望能够起个抛砖引玉的作用。最主要的目的是想：能通过我的这种形式，能够充分调动和发挥我行广大员工的聪明才智，集思广益、广开言路，多提宝贵意见和合理化建议，以促进我行保险代销工作能够迅速开展。一、分析一下我行保险代销工作的现状：我个人认为：我行尚处于银行保险营销的初级阶段。为什么是初级阶段，而不是发展阶段或加速阶段呢？我们来分析一下我行现阶段的表现就知道了。表现一：销售额度小，市场占比小。引用市行有关资料显示：代理保险业务开展几年来，在我行虽然得到大力发展，已成为我行中间业务中最具发展空间和发展

潜力的业务品种之一。但是在XX年###市各家商业银行及邮政储蓄代理保险保费总额近 1.7亿元，其中：工商银行销售7652万元；农业银行销售1536万元；中国银行销售1683万元；邮政储蓄销售5600万元，而我行只销售了407万元。占比还不到2.4%，连人家的零头都不够，今年的形势仍不乐观，上面这组数据足以说明我行代理保险业务存在的差距非常巨大。表现二：保险代销的投放入力度不够，专业客户经理的队伍尚未建成。根据我的了解，工行和农行的网点都专设了一个柜台，由专人进行保险业务的营销，而且是开放式的营销模式，即在柜台外面增设个柜台，可与客户近距离、手把手的接触，当面交流和沟通。而反观我行，则多是由前台储蓄人员，隔着厚重的防弹玻璃、通过对讲机与客户讲解，连具备保险代理人资格的营销员都凤毛麟角。这样，无论服务水平还是营销效果上看，都明显落后，很难取得客户的信任。并且由于营销的专业人才极其匮乏和缺乏专门的营销队伍，而造成因人力不足而导致需要投保的客户资源流失的现象，在我行屡见不鲜。前面提到的与其他专业行的销售情况所显示的数据进行比较，就说明了这个问题。表现三：员工代销保险业务的思想认识和工作积极性还不够高。尽管市行领导为我们员工极力争取到大幅度提高代理保险销售的奖励费用的机会，但目前尚未在我行员工中起到理想的

银行保险销售心得分享范文3篇

银行保险销售心得分享范文3篇银行保险销售心得分享篇1 保险，对于我们网点来说一直以来犹如一块鸡肋，食之无味，弃之可惜。为了改变这种窘境，也为了提升我网点在同业中的竞争力，我们特别邀请了人民人寿资深客户经理对全所员工进行了一次业务培训。我们都知道保险业务相较其它零售业务有着较为丰厚的回报，但极少时候能向客户营销成功。在这短短的培训中，我总结了不少营销心得。第一，要把握市场，加强对产品的熟悉及了解程度。销售任何一件产品，作为其销售人员，必须首先掌握其产品性质及特点，除了掌握产品本身之外，我们还需要将其准确定位，对于产品所对应的市场还应当有一个相当的了解。例如，保险相较其它储蓄产品最大的优势在于，在这频频加息的时代，保险产品会随着银行加息而增加分红，这样就避免了客户不用每次加息都要跑到银行来转存，避免了客户频频跑银行排队的麻烦和利息亏损的风险。银保产品还有一份意外保险的赠送，这就相当于既做了理财投资，又多了一份人生保障。第二，主动营销。在办理业务的过程中，如果发现客户有闲置资金，当其确实没有什么急用之时，保险营销的手段就可以派上用场了。这时，应该跟该客户建议，如你可以相应将自己的一部分闲置资金做个中长期的理财，使得自己有限的资金得到最大化的收益。

第三，与客户开展充分的面对面的交流。在这一过程中，我感受最深的是，在充分理解产品的同时，还应该充分了解大众心理，在与客户沟通当中，营造轻松，惬意的谈话氛围外，尽量以提问的方式迅速了解客户的需求、客户的担忧，提问的问题尽量与产品有关，充分了解他们想要得到什么?可以怎样得到?以及得到之后所能给他们带来的好处，及时耐心回答客户疑问，从而把适合的产品推荐给合适的目标客户。一般在保险营销中，客户最关注的是购买的产品是否能保本保息，其收益是否确实比定期高，保险期限要多长，是否可以提前支取，存到多久提前支取不会亏损，保险到期支取是否手续麻烦等。如能针对客户所关注的每一个关键点逐项攻破，保险的营销将达到事半功倍的效果。要是对初次购买保险的客户，也可以建议其部分购买，做一个尝试对比定期的收益。这样也会增加客户对营销人员和该产品的信任程度。第四，尽量站在客户的角度去营销，不要夸大其词，要用事实说话，用自己的情绪去感染客户，增强客户对自己的信任，才能达到说服的效果，这样做也使得销售的成功率会大大增高。第五，保持积极的工作心态。作为银行从业人员，我们每天都要与不同的客户群打交道，因此一些细节性的东西，往往会影响到与客户的交流，甚至会导致客户降低对我行业已建立起来的忠诚度，对于客户的拒绝应当用积极的心态去看待，切记不要因此而影响到自己销售的积极性，并对客户拒绝的原因加以分析，以便今后纠正

2020市场营销经典成功案例分析

2020市场营销经典成功案例分析谁说实体店没落?看这一家销售额15亿的“爆款”超市品牌起源 Eataly的名字来源于英文吃(Eat)和意大利(Italy)的组合，是全世界规模最大、品种最全的意大利食品超市。Eataly的创始人奥斯卡﹒法利内希望开办一家以持续性、责任感及分享为目标的食品超市。于是2007年在意大利都灵开办了第一家Eataly，马上引起了超乎想象的轰动效应。现在，你几乎在意大利的每个重要城市都找得到Eataly的坐标，而且它还扩展到了美国、英国、日本、阿联酋等其他一些国家的重要城市中。Eataly在纽约曼哈顿的分店总投资2000万美金，于 2011年8月开张，在开业不久后马上就创造了单日12800名到访者的纪录。是什么造就了Eataly如此受人欢迎? 法则一：极致的体验深入人心 1.人性化的设计。很多时候，我们到超市要买一件东西立刻走，必须逛完整个超市才能找到收银台，而Eataly和传统超市不同，顾客一进门就可以看到收银台，如果顾客着急，可以直接买完东西结账走人，而不用逛完整个超市。 2.颠覆传统超市的定义。 3.不一样的营销理念。在入口处或餐桌上画上当季蔬果，让顾客认识当季食品，因为当季食物最便宜好吃，客人也可以购买食物生产季节的海报回家参考。

Eataly的食品海报法则二：看得见的健康产品理念为了推销这些小型生产者，Eataly不仅制作海报、小告示，举办试吃、品酒、烹饪课，还安排顾客参观食品产地，以轻松友善的方式，拉近消费者和生产者的距离。从一开始，Eataly就通过建立自己与农业生产者之间的直接关系，用合理的价格提供给人们最天然最健康的农产品。这个经营模式也启发了Eataly持续、责任、分享的价值核心。法则三：独树一帜的社交媒体推广无肉星期一：在这一天，倡导大家吃素食，同时宣传Eataly精致的素食菜单。总结 Eataly在全球范围内都颇受欢迎有两个重要原因：一是超市的设计和餐厅的食物的确令人惊喜，二是Eataly倡导的慢生活、慢食物的生活方式深受大城市居民的喜爱。外婆家：移动互联网时代能否逆势突围游西湖，一定要在饱览湖光山色之后，吃一顿外婆家的醉鱼，西湖之行才算圆满。西湖醉鱼，食客们想必耳熟能详，算得上是杭帮菜中的代表菜品之一。为何偏爱外婆家?味道够正宗，更重要的是实惠! 近两年，随着行业竞争加剧，门店、人员成本节节攀升，餐饮行业整体萧索。然而，外婆家的营业额却还在以每年30%—40%的速度攀升，更是出现“店店排队、餐餐排队”的现象。不可不说，外婆家是近些年来餐饮行业的一个传奇。平民化定位据统计，目前在我国餐饮行业3万亿元的营业额中，大众化餐饮约占80%。但是在发达国家的餐饮行业里，大众化餐饮则能占到95%

成功开淘宝店的经验分享

成功开淘宝店的经验分享只要努力就有回报，这句话会支撑我们做好的，一天只睡几个小时，现将成功的经验与大家分享一是到淘宝做推广，到淘宝以外的论坛做推广，多加旺旺淘宝群，QQ淘宝群推广，推广很重要的就是多跟帖，比较好的帖子抢沙发先，抢不到就尽量让自己展示在首页，有效的哦二是，店铺装修也很重要的，08年的时候，因为店铺装修很不专业，现在看看以前自己逛到那样的店也不会有购买欲的，好的东西需要好的背景衬托，在淘宝上下了功夫的我们一定要拿出一点时间再把店面好好充实下哦，有时候好的店好的产品会让你的顾客在店里逛上半天的，总能选到一件喜欢的，有一次有个顾客，在我店里看好一件衣服，拍后说，网上别家也有卖的，不知为什么就是觉得我的正宗，就拍了，也跟店面专业有关系吧三是控制好宝贝上架的黄金时间，编辑好宝贝描述的关键词下午和晚上是客流量的高峰时间，宝贝不要一下子都急于上架哦，要分开，每天都有上架，编辑宝贝题目的时候，用能够容易搜到的关键词，比如女装，韩国正品，的半身裙，可以这样编辑，12韩国正品新款时尚半身裙短裙雪纺裙超赞，多用几个关键词搜到宝贝的几率就大哦四是，耐心代客，不厌其烦有的顾客会像朋友一样，聊几句就很诚恳的拍下宝贝，有的客户就疑心大些，会问这问那，或着问半天也不买，就走了，但是无论对待什么客户，都一定要细心和耐心，让来的走的都很顺心，这样即使这次他没买成，说不定下次买的时候还会想起这家服务态度超好的店再来看看，那样也就增加了成交量在我经营的过程中客户提的要求，只要我能做到，力所能及去做因此，小店到现在为止，不断得到客户的好评，从来没有客户找麻烦，还有的客户主动加为江湖好友，还有的客户，留下我的qq,，让我有好款及时通知他，客户的好评让我心里真的很感激，感到付出得到了回报，也使自己更努力做好！

保险销售经验分享

保险销售经验分享 Standardization of sany group #QS8QHH-HHGX8Q8-GNHHJ8-HHMHGN#

保险销售经验分享报告尊敬的各位领导：我叫詹毕飞，是中行武汉地大支行的个人客户经理。今天很荣幸的能够站在这里与大家分享我在产品销售过程中的经验。我们地大支行2008年的发展目标是全力建设成为我行四星级网点，2008年是个不同寻常的一年，全球资本市场风起云涌，美国次贷危机一波未平一波又起，消费者信心严重受损，我们的寿险销售难度越来越大，同时我行的各项保险产品种类繁多，此时的我在工作中并不是以产品为中心，进行全面营销。而是以客户为中心，根据客户的需求，以及每个客户的不同，进一步量身为客户制定理财计划。因为百年中行讲的是传承，特别是我们年轻的一代中行人，我们需要的是长期的发展，所以一定要把最适合客户的产品推荐给我们的客户，因为只有这样不断的进行销售循环。我们才能够不断的提升客户对我们中国银行的忠诚度。在销售的过程中我总结出三点：一、寻找目标客户寻找潜在客户是销售循环的第一步,我在销售前,就得找到潜在客户他在那里并与其取得联系。如果不知道到潜在客户在哪里，我们又向谁去销售产品呢事实上，销售人员的大部分时间都在寻找潜在客户，优秀的销售人员还会形成一种习惯，比如将自己的产品销售给一个客户之后还会问上一句：“您的朋友也许需要这个产品，您能帮忙联系或者推荐一下吗”

银行的金融产品能否与目标客户建立联系，主要取决于两个方面的因素：一是客户对你销售的金融产品是否有实现的需求;二是客户是否有能力和决定权来购买他需要的产品。例如MAN法则包括有3个要素，money，购买者有没有购买力；Authority，购买者是否有决定权；Need，购买者是否对你所要推销的产品有需求。前两个要素其实可以合并，也就是上面谈到的金融产品能否与目标客户建立其联系的两个方面因素。一、解析9中客户心理需求客户对产品有现实的需求是销售的前提。我们长说优秀的销售人员如何如何，那么，世界上最憋脚的销售人员又是什么样的呢他们不外乎以下几类：向爱基斯摩人推销冰箱，向乞丐推销防盗报警器，向和尚推销梳子……作为一名合格的银行客户经理,在找到了潜在客户之后,必须全面的分析和了解客户对金融产品和服务的内在需求和购买动机，然后针对客户不同的需求展开不同形式有针对性的营销。但是，关键在于客户的需求还是一个心理活动，满足客户实际需求的银行很多，客户为什么偏偏要选择某家银行呢客户心理上的不确定性和隐蔽性是客户经理难以准确掌握客户需求的原因。客户的心理需求各异，但是大体说不外乎以下几类，客户经理如果能够揣摩出客户的心理需求，对营销的成功一定大有帮助。 1、习惯心理需求有的客户思想还停留在计划经济时代，习惯于接受工农中建四大国有银行的服务，他们甚至认为中小银行随时可能破产。很多上了年纪的客户都

微信推广成功案例

微信推广成功案例【篇一：微信推广成功案例】微信营销十大成功案例散文吧>>微信营销十大成功案例目前最新的微信运营方式，微信营销一直颇受企业关注，这种营销方式有没有用，微信营销采用的是什么样的经营模式，让我们通过以下成功的微信公众平台案例来探析一下他们的经营模式。案例一、天猫非主流你以为红包是那么好拿的，你以为自己真的是喵星人还是未知生物，在微信开通公众账号指出，天猫的微信就让人各种匪夷所思，尽管我们不是猫，也要对喵星人说一声“高”，实在是“高”。来到外星球，你最想要的是什么，这恶搞版神秘之旅，你最期待看到的当然是“红包”。但是想要得到它，你就得经历这个星球上的层层考验。比如看图答出品牌名称，这可相当有难度。天猫告诉我们，非主流有时也是营销的法宝。案例二、星巴克音乐**微信把微信做的有创意，微信就会有生命力!微信的功能已经强大到我们无法直视，除了恢复关键词还有回复表情的。这就是星巴克音乐营销，直觉刺激你的听觉!通过搜索星巴克微信账号或者扫描二维码，用户可以发送表情图片来表达此时的心情，星巴克微信则根据不同的表情图片选择《自然醒》专辑中的相关音乐给予回应。这种用表情说话正是星巴克的卖点所在。只是笔者一直不明白表情区分是全智能的，还是人工服务呢? 案例三、1号店游戏式营销 1号店在微信当中推出了“你画我猜”活动，活动方式是用户通过关注 1号店的微信账号，每天1号店就会**一张图片给订阅用户，然后，用户可以会发答案来参与到这个游戏当中来。如果猜中图片答案并且在所规定的名额范围内的就可以获得奖品。其实“你画我猜”的概念是来自于火爆的app游戏draw something，并非1号店自主研发，只是1号店首次把游戏的形式结合到微信活动推广中来。案例四、南航服务式营销中国南方航空公司总信息师胡臣杰曾表示：“对今天的南航而言，微信的重要程度，等同于15年前南航做网站!”也正是由于对微信的重

成功人士分享的经验

这个社会是很残酷的，尤其是对于那些刚刚步入社会的80后而言。当很多人都在抱怨这个社会竞争压力太大、没有自己的追求，并因此而丧失斗志的时候，一个年薪15W的80后小本却发出了这个的感慨，“一个人的成就，与岁月无关，与学历无关，与经历有关，最根本决定于经历之后做了什么——有没有去思考、去悟。”作为一名80后，我谨以此文分享我一些尚不足以奉为圭臬的成功经验，希望能对年轻的你有所帮助，为你的职业生涯规划开启新的思考！虽然作者只是一名80后，但其思考的深度和广度以及积极的思考问题的方式，却值得每一个人去学习。首先送给大家一个大微笑作为感谢你的支持。我一直以来相信：成功方式有两种，一种是自己取得成功，另外一种是帮助别人，通过别人的成功因此你取得了更大的成功。 Chapter 1.也许对于新人来说，面临的最大阻碍就是最缺乏工作经验，而对你最有用的经验其实是在最基层建立起来的，但是很多刚刚上任的人拿到厚厚一本SOP（标准作业流程）手册，就会觉得我只是流程的一部分，大家都在做操作性的东西，照着手册象机器一般干活无聊辛苦且完全学不到什么，但是我可以告诉你，基层工作只是提供了一个环境，能否学到东西在于你自己，有没有去发觉其中的联系以及如何考虑其对组织、对公司运作和发展产生深远的影响，学会站在总经理的角度来看待事物和分析问题，你要知道正是这些因素造就了整个企业的成功。人和人的差距就在于此。思维和意识直接决定了你的未来方向。我相信总有一天你会拥有一份自己的事业，或者成长到能担当起管理好整个企业的重任，“至少我们公司是决不可能用一个不懂销售和财务的家伙作副总”到那时你所要做的，就是你经历过的每一环相扣而成的“链条完整”的事，我想你决不希望到那时还回头来“补”这最基础也是最重要的一课。希望大家在工作中能够保持不断审视和学习的态度。送给你们一句话：本事长自己身上，谁也拿不走。 Chapter2.机会社会在不断发展，市场不断变化，整个世界的知识总量在膨胀式地更新，尤其是市场和技术行业。只有不断扩充自己的知识储备以及完善自己的个人素质，才足以赶上并超越别人（你的竞争者），否则就只有被淘汰，社会不残酷，社会只是在遵循自然选择。如果想成功，就没有理由懈怠自己，因为机会只有一个，你永远需要从别人手里抢过来；金钱不会凭空产生或者消失，它只会从一个人的口袋流到另一个人的口袋。Greed is good。有句话说的很好，穷人最缺少什么，穷人最缺少野心。《国民经济学原理》这样描述：独立个体总能“认知自己的欲望，以及自己所能支配的财货，并为满足自己现在或将来的欲望而进行预筹。（引用）”这大概是文明人与“饿了才觅食”“下雨了就找山洞”“伤了就等死”这般“活在现实现下”的动物们最大区别，也是达成人类文明进步的根本原因。而这里的预筹指的是：制定明确而清晰的目标，理性评估其可执行性，然后缜密地进行一步一步规划，并果断地一步一步执行下去。这也是职业生涯规划的要义所在！ Chapter3.个性企业需要有个性的人，但不需要每个人都有个性。往往个性只适合最杰出的人。比如苹果公司的乔布斯，他的产品设计个性到是需要市场和所有用户来适应的，这样的个性关系到大型企业发展战略，往往能让已经成功的你做的更加出彩，因为此刻的你是企业家，你已经具有了个人品牌的影响力。上海卫视的节目里有一句话，“命运不可改变，唯一可以改变的，是你对待命运的态度”，身在企业社会也是同样，当你的能力不至于能够改变企业和社会，那么请你先学会适应企业和社会。不然的话你也可以尝试一下在逆流中试炼自己。学会隐没掉你的年轻，因为社会不会因为你的“年轻”而原谅你，学会换位思考，站在企业一方考虑问题是绝对没有错的，注意到了吗，非主流们通常都不可能太成功。但是永远不要沦为一个没有思想没有主见的人，关键就在于是否是在合适的时机如何把它彰显出来。

保险销售经验分享

保险销售经验分享报告尊敬的各位领导：我叫詹毕飞，是中行武汉地大支行的个人客户经理。今天很荣幸的能够站在这里与大家分享我在产品销售过程中的经验。我们地大支行2008年的发展目标是全力建设成为我行四星级网点，2008年是个不同寻常的一年，全球资本市场风起云涌，美国次贷危机一波未平一波又起，消费者信心严重受损，我们的寿险销售难度越来越大，同时我行的各项保险产品种类繁多，此时的我在工作中并不是以产品为中心，进行全面营销。而是以客户为中心，根据客户的需求，以及每个客户的不同，进一步量身为客户制定理财计划。因为百年中行讲的是传承，特别是我们年轻的一代中行人，我们需要的是长期的发展，所以一定要把最适合客户的产品推荐给我们的客户，因为只有这样不断的进行销售循环。我们才能够不断的提升客户对我们中国银行的忠诚度。在销售的过程中我总结出三点：一、寻找目标客户寻找潜在客户是销售循环的第一步,我在销售前,就得找到潜在客户他在那里并与其取得联系。如果不知道到潜在客户在哪里，我们又向谁去销售产品呢？事实上，销售人员的大部分时间都在寻找潜在客户，优秀的销售人员还会形成一种习惯，比如将自己的产品销售给一个客户之后还会问上一句：“您的朋友也许需要这个产品，您能帮忙联系或者推荐一下吗？”

银行的金融产品能否与目标客户建立联系，主要取决于两个方面的因素：一是客户对你销售的金融产品是否有实现的需求;二是客户是否有能力和决定权来购买他需要的产品。例如MAN法则包括有3个要素，money，购买者有没有购买力；Authority，购买者是否有决定权；Need，购买者是否对你所要推销的产品有需求。前两个要素其实可以合并，也就是上面谈到的金融产品能否与目标客户建立其联系的两个方面因素。一、解析9中客户心理需求客户对产品有现实的需求是销售的前提。我们长说优秀的销售人员如何如何，那么，世界上最憋脚的销售人员又是什么样的呢？他们不外乎以下几类：向爱基斯摩人推销冰箱，向乞丐推销防盗报警器，向和尚推销梳子……作为一名合格的银行客户经理,在找到了潜在客户之后,必须全面的分析和了解客户对金融产品和服务的内在需求和购买动机，然后针对客户不同的需求展开不同形式有针对性的营销。但是，关键在于客户的需求还是一个心理活动，满足客户实际需求的银行很多，客户为什么偏偏要选择某家银行呢？客户心理上的不确定性和隐蔽性是客户经理难以准确掌握客户需求的原因。客户的心理需求各异，但是大体说不外乎以下几类，客户经理如果能够揣摩出客户的心理需求，对营销的成功一定大有帮助。 1、习惯心理需求

销售成功案例分享

风行汽车销售成功案例分享本人于201X 年X 月X 号加入风行汽车的大家庭，时间过得真快，转眼间来到XX 公司已经有一年的时间了。在这短短的一年多的时间中，我学习到了很多东西，不仅有工作方面的，更学到了很多做人的道理，对我来说受益匪浅。作为一个刚踏入社会的年轻人来说，什么都不懂，没有任何社会经验。不过在朋友和同事的帮助下我很快的融入到咱们风行汽车的大家庭中，除此之外我还学到了怎样更好地与客户沟通，如何更好地去介绍车的各方面特点、性能、配置，如何让客户认同自己的观点。相信这下宝贵的经验会成为我今后成功的重要基石。下面就来分享一下风行菱智的成功销售案例。此次车辆销售的成功可谓是经历了千折百回，在我虽为短暂的销售经历中留下了极为深刻的印象，不过整个过程下来，也让我受益匪浅，感受颇深。 XX 年X 月X 号X 老师带着爱人第一次来展厅看车，客户的职业是在市场批发水果 6 月份夏天到了，各种水果纷纷上市，客户想在这个时间段大赚一笔，来展厅看菱智想拉货用，又不想油耗太高，所以当时我为客户推荐了菱智 1.5L 排量的V3，刚开始客户步老师想要咱的特惠版 5 座车型，而步老师的夫人想要咱的舒适版7 座车型，甚至因此两人还发生了小小的争执，通过争执的内容判断女士属于感性消费，不过这时候我心里已经开始明朗了，表面越是争执蕴含着购车的确定性越大。调查的技巧可以帮助了解客户目前的状况，通过近

20 分钟的沟通交流，我了解到真正的车主是步老师，他们在市场拉水果，目前水果大量上市，生意红火；了解到他们经常出入的地方；他们的性格类型；他们的消费导向等等。这一环节我的总结是：好的沟通询问能够引导客户朝正确的方向进行销售工作，同时，通过询问能找到更多的资料，更有利于进一步说服客户。考虑到他们做生意肯定会需要资金流动，于是我又向他们介绍了一下分期付款的好处，比如安装GPS 可以免三年的盗抢险，他们一听非常感兴趣，但毕竟也是好几万的车他们需要回家商量一下，临走时我吧分期付款所需要的材料以及申请表准备了一份给他们。..... 半个小时后，我给步老师发了短信：“步先生您好，我是济南利航风行汽车销售顾问小王，感谢您关注东风汽车，希望您早日成为东风车主，感受东风风行与济南李航带给您的全新感受，祝您天天开心，家庭美满。第二次来展厅大概是三四天以后，他们说有朋友也开了一辆风行菱智 1.5L 七座，考虑到家用商用两不误最后他们选择了七座，当天就提交了分期付款所需要的手续，这期间又出现了小小的插曲，因为信用卡原因客户资质不符合条件，这可能让客户带来了小小的反感，这时候我知道最需要耐心，有帮客户分析水果马上上市，分期也需要一定是时间，实在不行就全款提车，当客户真正感受到你在为他着想是问题就迎刃而解了。所以在这个环节我总结到：销售之前准备工作一定要周全紧密，关键问题在于怎么做才能增加客户对自己的信任。第二天一早，步先生来电说车型确定下来了，资金问题就选择全款提车，说发完货就过来，中午他们第三次来到展厅，再次对车型进

微博营销成功案例分析定稿版

微博营销成功案例分析 HUA system office room 【HUA16H-TTMS2A-HUAS8Q8-HUAH1688】

Weimedia--微营销分析完美“优雅女”营销案例分析 weimedia微媒体平台是华人基业公司旗下核心业务之一，是中国最专业的微博营销平台，是国内最早深入研究微博营销广告技术平台的公司。北京华人基业科技有限公司成立于2004年，总部设立于北京，长期服务于国内300多家知名企业，旗下拥有4大核心自主技术广告平台，定位于互联网全程效果整合营销专业服务，拥有大批互联网营销、管理、技术等专业人才、优质媒体资源和自主核心技术平台。网络营销的方法和案例非常多，在较为浮躁的中国互联网环境下，一个好的创意是网络营销活动中最主要的灵魂。去年的“贾君鹏事件”就是一个非常好的创意，也用事实说明了事件营销的效果和所产生的推动力，往往比其他营销方法要好的多。今天我就具体以最近发生的一起事件营销“后宫优雅事件”为例，来分析一下在社会化网络环境下的微博事件营销的过程和方法。事件营销策划事件营销就是通过制造具有新闻价值的事件，并让这一新闻事件得以传播，来转弯抹角的做广告，达到广告的效果。比如某公司要推广某一款网络游戏，使用知名度高的明星代言往往需要较高的费用，推广时候的广告费也不菲，而如果通过事件营销的方式打造一个知名度很高的网络红人来代言这个网络游戏，不仅仅可以节省大量费用，还以低廉的成本进行了网络推广营销。

营销策划人可谓用心良苦，从去年12月就开始计划利用互联网来打造这个具有较高知名度的“网络红人”—“后宫优雅”。这个案例的营销平台选择的是“新浪微博”，这是一个2009年后半年开始逐渐热闹起来的社会化网络平台，注册用户约有几十万，有不少“名人”入驻。由于网络的虚拟性和匿名性，注册的微博用户背后的身份往往无从知晓，于是做好几方面准备之后就可以开始进行事件营销。事先的准备工作包括，寻找一个虚拟的“网络美女”，并预备几十张左右的自拍照片，然后寻找一个写作团队，能够持续地写出有趣的段子。准备好这一切后，就可以开微博帐号进行炒作。微博前期的炒作主要以“美女”、“炫富”、“明星八卦”为着重点，总而言之就是“找骂贴”。典型的症状包括，自称来自“新加坡”，“后宫三千，独我优雅”。号称有私人飞机，认识很多明星，和阿娇去日本泡温泉，被范冰冰专门因为安慰过，经常行来于夏威夷、香港等地，投资几千万给电影《阿凡达》，并与许多大牌娱乐圈艺人私交甚好等等。值得一提的是，该微博的写作团队具有较高的文案写作水准，在初期炒作阶段，发表的段子非常诙谐幽默，颇具有娱乐效果，可读性很高，使得不少新浪微博的名人都转发其段子，在12月中旬时，“后宫优雅”具有了约四千左右的粉丝数。平媒介入 12月下旬，平面媒体、报刊杂志开始报道和炒作“优雅女”，使得“后宫优雅”的知名度急剧上升，并在2009年12月29日达到了一个小高峰，用户关注度增长惊人，搜索量也开始猛增，也开始有网友对其进行人肉搜索，“后宫优雅”的微博在29日粉丝数

分享成功经验的名言

分享成功经验的名言积极思考造成积极人生，消极思考造成消极人生。人之所以有一张嘴，而有两只耳朵，原因是听的要比说的多一倍。别想一下造出大海，必须先由小河川开始。有事者，事竟成；破釜沉舟，百二秦关终归楚；苦心人，天不负；卧薪尝胆，三千越甲可吞吴。你的脸是为了呈现上帝赐给人类最贵重的礼物——微笑，一定要成为你工作最大的资产。以诚感人者，人亦诚而应。世上并没有用来鼓励工作努力的赏赐，所有的赏赐都只是被用来奖励工作成果的。积极的人在每一次忧患中都看到一个机会，而消极的人则在每个机会都看到某种忧患。出门走好路，出口说好话，出手做好事。上帝助自助者。怠惰是贫穷的制造厂。莫找借口失败，只找理由成功。（不为失败找理由，要为成功找方法）伟人所达到并保持着的高处，并不是一飞就到的，而是他们在同伴们都睡着的时候，一步步艰辛地向上攀爬的。旁观者的姓名永远爬不到比赛的计分板上。自古成功在尝试。成功的法则极为简单，但简单并不代表容易。

即使是不成熟的尝试，也胜于胎死腹中的策略。没有口水与汗水，就没有成功的泪水。人之所以能，是相信能。世界会向那些有目标和远见的人让路。造物之前，必先造人。与其临渊羡鱼，不如退而结网。若不给自己设限，则人生中就没有限制你发挥的藩篱。每一个成功者都有一个开始。勇于开始，才能找到成功的路。蚁穴虽小，溃之千里。最有效的资本是我们的信誉，它小时不停为我们工作。绊脚石乃是进身之阶。销售世界上第一号的产品——不是汽车，而是自己。在你成功地把自己推销给别人之前，你必须百分之百的把自己推销给自己。即使爬到最高的山上，一次也只能脚踏实地地迈一步。个人内容，请务必保留上面信息！任何媒体未经许可不得任意！内容仅供参考

银行保险销售心得分享3篇

银行保险销售心得分享3篇银行保险销售心得分享篇1 保险，对于我们网点来说一直以来犹如一块鸡肋，食之无味，弃之可惜。为了改变这种窘境，也为了提升我网点在同业中的竞争力，我们特别邀请了人民人寿资深客户经理对全所员工进行了一次业务培训。我们都知道保险业务相较其它零售业务有着较为丰厚的回报，但极少时候能向客户营销成功。在这短短的培训中，我总结了不少营销心得。第一，要把握市场，加强对产品的熟悉及了解程度。销售任何一件产品，作为其销售人员，必须首先掌握其产品性质及特点，除了掌握产品本身之外，我们还需要将其准确定位，对于产品所对应的市场还应当有一个相当的了解。例如，保险相较其它储蓄产品最大的优势在于，在这频频加息的时代，保险产品会随着银行加息而增加分红，这样就避免了客户不用每次加息都要跑到银行来转存，避免了客户频频跑银行排队的麻烦和利息亏损的风险。银保产品还有一份意外保险的赠送，这就相当于既做了理财投资，又多了一份人生保障。第二，主动营销。在办理业务的过程中，如果发现客户有闲置资金，当其确实没有什么急用之时，保险营销的手段就可以派上用场了。这时，应该跟该客户建议，如“你可以相应将自己的一部分闲置资金做个中长期的理财，使得自己有限的资金得到最大化的收益。”