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越南旅游产品开发外文文献翻译2014年译文3200字

越南旅游产品开发外文文献翻译2014年译文3200字
越南旅游产品开发外文文献翻译2014年译文3200字

文献出处: Friedman D. The development of Vietnam tourism products [J]. The Journal of International Travel, 2014, 15(6): 55-71.

(声明:本译文归百度文库所有,完整译文请到百度文库)

原文

The Development of Vietnam Tourism Products

Friedman D

Abstract

Tourism product development and innovation is the key to tourism competition, each country can develop tourist satisfaction products, decide how much to the visitors and tourism competitive power degree, the design of tourism products and innovation is crucial for the development of tourism. In this paper, the Vietnamese, analyzing the present situation and problems of the development of tourism products to evaluate each tourist products.

Key words: Tourism product development; Vietnam

1 The development present situation of Vietnam tourism product

In recent years, the implementation of the national comprehensive reform of Vietnam's economy has maintained a high level, the growth of tourism has outstanding contribution. Tourism has been identified as one of the important sector of the economy, the government has been focus in order to promote the development of tourism industry and provide many specific Suggestions at all levels and departments and potential in the whole society and national strength. In 20 years ago, Vietnam tourism growth levels still ranked as the last in southeast Asia, but now Vietnam tourism growth levels have been rising average in southeast Asia. In 1994, Vietnam has hosted over 1 million international tourists, from 1994 to 1994, 10 development, the number of international passengers has been increased to nearly 3 million people, 300% increase over 1994.And in 2010, the number of international passenger number has reached 5 million, increased by nearly 170% over 2004.With the increase of number of passengers, the revenue of tourism industry is becoming more and more high.

Vietnam has very rich tourism resources, cultural resources from ecological

resources. Tourism resources is the foundation of the tourism. So, Vietnam is a country full development potential of tourism. According to the current tour resources, Vietnam's main developing island tourism, cultural and ecological tourism. Most of the passengers choose to Vietnam for tourist destination and to experience the special and appreciate its unique scenery. Of island tourism development present situation, island tourism attracted 70% of the total international travelers, 50% of domestic passengers, accounting for 70% of the total amount of the national tourism revenues. Vietnam has a large number of development of island tourism coast and the size of the island. The number and level of accommodation facilities are continuously increase and improve, especially more than 3 star accommodation facilities mostly concentrated in coastal areas.

2 Vietnam tourism product development evaluation

2.1 Island tourism products

Coastal resources is Vietnam's most important tourist resources. Long sea lines with different climate make island has different features, such as: the beaches, islands, lagoon, bay, etc. Because of the terrain and climate partition, each are not identical in the form of haicheng in Vietnam. The diversity of land with mountains, hills and plains dozens of beautiful beach. Especially the bottom of the sea, the island has many attractive scenery, interesting caves. Due to its own belong to tropical monsoon climate, so in Vietnam can be effectively organized beach tourism activities all year round. Moreover, Vietnam beach tourist haven't environmental pollution. Coastal resources include rich vegetation, national forest, nature reserves, mineral water, water source, such as rare animals attract tourists to participate in the holiday travel, tour, sports, or scientific research, such as the attraction of the tourism activities. Coastal biological resources is also provide passengers with food and specialty resources, to make beautiful art by hand travel products provide raw materials (such as tortoise shell, pearls, coral, wood, etc.).

2.2 Cultural tourism product evaluation

Vietnam has four thousand years of history, thus have great potential in terms of cultural tourism development. Cultural tourism is to create the most species form of

tourism, tourism products is the most classic form of tourism destination. Each nation's unique culture characteristics is an important factor to attract tourists, the tourists want to know and experience the culture of different countries and regions. Therefore, the development trend of tourism industry in the world, although the life development lead to changes in lifestyle and requirements, but the development of tourism in cultural tourism is always leading tourism form.

2.3 ecotourism product evaluation

in recent years, the ecological tourism in the world many countries have increased rapidly, be widely attention and welcome by the masses. In addition to natural protection, biodiversity conservation, cultural community, the significance of developing ecological tourism to the local communities, with beautiful landscape and the natural reserve in remote areas bring large economic profits, employment opportunities and increase the national income. In addition, the ecological tourism also help through the environment education, culture, history, entertainment and other activities and improve the intellectual property rights and public health. The climate of Vietnam belong to tropical monsoon climate, and about three-quarters of the area is a mountainous area, so the Vietnam's ecological tourism has great potential for development. Under the trend of developing ecological tourism in the world, Vietnam also is forming and developing many kinds of ecotourism products.

3 Three Vietnam tourism products to develop new ideas

3.1 Establish special island tourism products

Vietnam island tourism overall product from above, can be divided into four special island tourism products, thus creating the image of special products to attract more tourists market: coastal landscape (main products long wan) of the sea, coastal seaside resort (main product is bonsai holiday coastal area and service, combined with heritage tourism), sea movement, the main products are some of the key sea international sports tourism destination (diving activity in nan tang, windsurfing in mina), island tourism, vacation and explore (rich island, Queensland island).

For four kinds of special products in area of island tourism resources characteristics and classification. Northern area and coastal landscape become the

leading product, is in central and south central North Vietnam's coastal area, the largest in bonsai holiday and sea movement for leading products, with rich countries in southern island and the island tourism Queensland island products. These special products is the core of each regional tourism development, the development together with the region's tourism products system. In order to satisfy the tourist and rich journey, should use were culture or other characteristics of the tourism resources to create additional tourism products, tourism resources, promote and maintain the value of other tourism products development. Based on this, you can create some suitable for island tourism passenger's products, such as: dragon under the northern area of coastal tourism combined with the nearby city tourism and shopping tourism, coastal landscape tourism and recreational activities, enjoy gourmet activity combination, coastal landscape travel and appreciate the scenery of mountain area, understand the coastal mountains and customs and cultural characteristics; Central coastal resort tourism products with high central region combining with the common product development. Create high bonsai holiday products and experience, understand the central region and coastal zone, customs, habits and culture.Binhai holiday tourism products with hue, quango name provincial heritage tourism system; The bonsai eco-tourism products combined with national park ecological tourism activities;Binhai holiday products combined with sightseeing and shopping tour to explore tourism products, ecotourism products and islands.

Island tourism product development of infrastructure, of seaside tourism destination tourism infrastructure when compared with other tourism products. But, also need to improve infrastructure and improve the close to the seaside tourism destination. Develop more domestic and international flights to particular island tourism products of tourist destination. Improvement and development of the port transportation system and perfect water shipping network to meet the needs of maritime transport and tourism. Four special sea travel products have different travel purpose, therefore, have different sevice requirements, and also to the requirement of tourism personnel training. For coastal landscape tourism products need knowledge, culture, geography and geology in coastal resorts and tourism products of recovery

and health care, food and other aspects of knowledge. In addition, in fact, the high quality human resources mainly concentrated in the big cities, the coastal tourist destination in attracting high quality human resources is limited to a certain degree of. So, it is necessary to create a more professional training on near seaside tourism destination facilities, at the same time, the cultivation of the enterprise itself also want to do more projects.

3.2 Establish the special cultural tourism products

Vietnam now cultural tourism products mainly include: view and understand the local life and culture, heritage, historical sites, to understand and appreciate the food culture and national history. In fact, cultural tourism products only focus on cultural heritage and development of historic sites, lead to some cultural heritage destination appear the phenomenon of degradation or commercial. On this basis, the need to play - the value of social development under the perspective of cultural tourism products, to broaden the scope of existing traditional cultural tourism destination, can according to the following topics and develop cultural tourism products:

Visit the sites to understand history and traditional history revolution;

Visit cultural heritage or combined with experience of non-material cultural heritage; Festival tourism or combine with cultural heritage tourism;

Religious tourism;

Community culture and appreciate the food;

Cultural tourism products was very rich, from the above subject orientation can create more cultural tourism products in each region. North of the old street - yen Bai - rich life of three provinces of northern clusters become the center of the cultural tourism. Hue - da nan - central quango name in the three provinces of cluster heritage cultural tourism products and appreciate the food as theme, also is the central part of the cultural tourism center.Mei Shu cities of the nations of central highlands residents cultural traditions and customs, is the main bond me Shu cultural tourism products. Southern and western delicacies and Kowloon residents of the Yangtze river delta of the traditional culture is a cultural tourism products here.Each region of the different culture to form the cultural characteristics of each region and distinguish the basis of

each region.

3.3 Establish ecological tourism special products

The diversity of the ecological tourism resources of Vietnam and many special properties, which can well meet the needs of tourists. However, the development of guidance on the product type: biodiversity, ecological studies Vietnam - adventure tourism, natural ecological landscape. In order to ensure the development of ecological tourism, is bound to improve ecological tourism infrastructure, the next time, planning and design of each form of ecological tourism resources right accommodation type of research is also very important. Need to research and development of tourism resources of appropriate regulations and policies, business management and regional tourism activities. And ecological tourism service training organization improve cognitive course, step by step to national parks, nature reserves, investment, convenient to maintain, and meet the demand of tourists in the protection and development. In addition, because of the ecological tourism products only in the primary stage, therefore, in the process of ecological tourism product diversification, to carefully study is suitable for the type of ecological tourism and ecological tourist area's ability to not affect the landscape and the diversity of resources, the resources of protective unique service activities.

译文

越南旅游产品的开发

作者:弗里德曼

摘要

旅游产品的开发和创新是每个国家旅游业竞争的关键,能否开发出令旅游者满意的产品,决定着游客量的多少和旅游业竞争实力的强弱程度,可见旅游产品的设计和创新对旅游业的发展来说至关重要。本文对越南旅游产品的开发现状进行分析,对每种旅游产品进行评估。

关键词:旅游产品;旅游产品开发;越南

1 越南旅游产品开发现状

近年来,实施国家全面改革的越南经济一直保持着较高的增长水平,其中旅游业有着突出的贡献。旅游业被确定为全国重要的经济部门之一,越南政府一直专注为了促进旅游业的发展而提供许多具体意见在所有级别和部门及全社会发挥潜力和国家的长处。在20 年前,越南旅游业的增长水平仍然在东南亚地区排名为最后一位,但现在越南的旅游增长水平已经上升东南亚国家的平均水平。1994 年,越南接待了100 万人次的国际游客,从1994 年到2004 年,10 发展,国际旅客的数量已增至差不多300 万人,比1994 年增300%。并在2010年,国际旅客的数量的数字已达到了500 万人次,比2004 年增了近170%。随着旅客数量增加,旅游业的收入也越来越高。

越南拥有非常丰富的旅游资源,从生态资源到文化资源。旅游资源是发展旅游业的基础。所以说,越南是一个充分发展旅游业潜力的国家。根据现有的旅资源,越南的旅游业主要开发海岛,文化和生态旅游。大部分的旅客选择越南为旅游目的地也是为了体验越南特殊和观赏其独特的风景。关于海岛旅游开发的现状,海岛旅游吸引70%的国际旅客总额,50%的国内旅客,占全国旅游业收入总额的70%。越南拥有比较大数量能发展海岛旅游的海岸沿岸和大小的岛屿。住宿设施的数量和等级不断增加和提高,特别是3星以上的住宿设施大多集中沿海的地区。

2 越南旅游产品开发的评估

2.1 海岛旅游产品

滨海资源是越南最重要的旅游资源。较长的海线与不同的气候使海岛具有不同的特点,如:海滩、大小岛屿、泻湖、海湾等。由于地形和气候分区,越南的海城的形式各不相同。多样性的陆地与山、小山和平原形成几十个美丽的海滩。特别是海底、海岛已构成很多魅力的风景、有趣的洞穴。由于自身属于热带季风气候,所以越南在全年都可以有效地组织海滩旅游活动。而且,越南海滩旅游的环境还没污染。滨海资源还包括丰富的植被、国家森林、自然保护区、矿泉水水源地、珍稀动物等吸引旅客来参与度假旅游、参观、体育、治疗或科研等的旅游活动的吸引力。滨海生物资源也是向旅客提供食品和特产的资源,为制作精美艺术手工旅游产品提供原料(如玳瑁、珍珠、珊瑚、木材等)。

2.2 文化旅游产品评估(本译文归百度文库所有,完整译文请到百度文库)

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