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英语二(专用答题纸答)

英语二(专用答题纸答)
英语二(专用答题纸答)

MBA School of Zhongnan University of Economics and Law

工商管理硕士(MBA)试卷

2012---2013学年第二学期

课程名称:英语(2)阅卷教师:郭跃华

全部答案须在答题纸上完成。在试卷上答题无效。

第一部分根据下列定义写出单词或词组。(10%)

1. the power to give instructions to people at the level below in the chain of command line authority

2. additional money given for better work or increased productivity bonus

3. a general term for strikes, go-slows, work-to-rules, and so on industrial action

4. buying products or processed materials from other companies rather than

manufacturing them Purchase

5. consumers who buy various competing products rather than being loyal to a

particular brand brand switcher

6. collecting, analysing and reporting data relevant to a specific marketing situation

market quotation

7. the amount of money a company plans to spend in developing its advertising

and buying media time or space budget

8. keeping financial records, recording income and expenditure, valuing assets and

liabilities, and so on profit statement

9. a card which guarantees payment for goods and services purchased by the

cardholder, who pays back the bank or finance company at a later date credit card

10. a proportion of the annual profits of a limited company, paid to shareholders receive dividents

第二部分写出下列词组的定义。(20%)

1. subcontractor :Any company that provides goods or services for another one

6. advertising budget :the money a company plan to spend in developing advertising and buying media time / space

2. creative accounting:The use of aggressive and/or questionable accounting techniques in order to produce a desired result, generally high earnings per share.

7. Loan:Temporary borrowing of a sum of money

3. target customer:a defined set of customers whose needs a company plans to satisfy 8. distribution channel:Marketing the network of organizations, including manufacturers, wholesalers, and retailers, that distributes goods or services to consumers

4. market segmentation :to divide a market into distinct groups who might require separate products and marketing mixes

9. collective bargaining:negotiations between unions and employers on their member’s wages and working conditions

5. decentralization :dividing an organization into decision-making units that are not centrally controlled.

10. labor relations:relations between employers and employees, managers and workers

第三部分写出下列词组的中文。(20%)

1. profit margin 利润率 11. curriculum vitae 简历

2. go-slow 怠工 12. job vacancies 招聘

3. industrial action 劳工行动13. share capital 股份资本

4. list price 价格目录14. job security 职业安全感

5. radio commercial 广播商业15. public awareness 公关意识

6. credit facilities 信贷机制 16. maturity stage 时机成熟

7. credit terms信贷条件17. cost accounting 成本计算

8. financial statements 财务报表18. intangible assets 无形资产

9. double-entry bookkeeping 复式簿记19. penalty-point system点罚系统

10. venture capital 风险投资20. insider share-dealing内部交易

第四部分写出下列词组的英文。(20%)

1. 董事会board of directors

2. 销售代表Sales Representative

3. 销售渠道Distribution Channels

4. 制造业manufacturing industry

5. 损益表income statement

6. 资产负债表balance sheet

7. 市场份额market share

8. 自动售货机vending machine

9. 商标brand 10. 行业工会trade union 11. 定期帐户fixed account 12. 促销Promotion

13. 折扣率discount rate 14. 贸易赤字trade deficits 15. 文化特征Cultural Characteristics 16. 工作类型Job Category

17. 驾照driving license 18. 成品end product 19. 文字信息Text messages 20. 纯利net profit

第五部分阅读下面的文章, 回答问题。(20%)

Marketing theorists tend to give the word product a very broad meaning, using it to refer to anything capable of satisfying a need or want. Thus services, activities, people (politicians, athletes, film stars), places (holiday resorts), organizations (hospitals, colleges, political parties), and ideas, as well as physical products can usually be augmented by benefits such as customer advice, delivery, credit facilities, a warranty or guarantee, maintenance, after-sales service, and so on.

Some manufacturers us e their name (the ‘family name’) for all their products, e.g. Philips, Colgate, Yamaha. Others, including Unilever and Procter & Gamble, market various products under individual brand names, with the result that many customers are unfamiliar with the name of the manufacturing company. The major producers of soap powders, for example, are famous for their multi-brand strategy which allows them to compete in various market segments, and to fill shelf space in shops, thereby leaving less room for competitors. It also gives them a greater chance of getting some of the custom of brand-switchers.

Most manufacturers produce a large number of products, often divided into product lines. Most product lines consist of several products, often distinguished by brand names, e.g. a range of soap powders, or of toothpastes. Several different items (different sizes or models) may share the same brand name. Together, a company’s items, brands and products constitute its product mix. Since different products are always at different stages of their life cycles, with growing, stable or declining sales and profitability, and because markets, opportunities and resources are in constant evolution, companies are always looking to the future, and re-evaluating their product mix.

Companies whose objectives include high market share and market growth generally have long product lines, i.e. a large number of items. Companies whose objective is high profitability will have shorter lines, including only profitable items. Yet most product lines have a tendency to lengthen over time, as companies produce variations on existing items, or add additional items to cover further market segments. Additions to product lines can be the result of either line-stretching or line-filling. Line-stretching means lengthening a product line by moving either up-market or down-market, i.e. making items of higher or lower quality. This can be carried out in order to reach new customers, to enter growing or more profitable market segments, to react to competitors’initiative, and so on. Yet such moves may cause image problems: moving to the lower end of a market dilutes a company’s image for quality, while a company at the bottom of a range may not convince dealers and customers that it can produce quality products for the high end. Line-filling --- adding further items in that part of a product range which a line already covers --- might be done in order to compete in competitors’ niches, or simply to utilize excess production capacity.

Questions

1. Why do the big soap powder producers have a multi-brand strategy?

2. Why do companies’ product mixes regularly change?

3. What factors influence the length of companies’ product lines?

4. What are the potential dangers of line-stretching?

5. Why might companies undertake line-filling?

第六部分将下面的短文翻译成中文。(10%)

It must be remembered that quite apart from consumer markets (in which people buy products for direct consumption) there exists an enormous producer or industrial or business market, consisting of all the individuals and organizations that acquire goods and services that are used in the production of other goods, or in the supply of services to others. Few consumers realize that the producer market is actually larger than the consumer market, since it contains all the raw materials, manufactured parts and components that go into consumer goods, plus capital equipment such as buildings and machines, supplies such as energy and pens and paper, and services ranging from cleaning to management consulting, all of which have to be marketed. There is consequently more industrial than consumer marketing, even though ordinary consumers are seldom exposed to it.

MBA英语(二)课程考试答题纸

(2013年3月,郑州)

_____ 级_________班姓名_______学号_________成绩

第一部分根据下列定义写出英文单词或词组。(10%)

line authority

1. _______________________

2.___bonus

industrial action

3. _______________________

4. ___Purchase

brand switcher

5. _______________________

6. ___market quotation

budget

7. _______________________ 8. ___profit statement

credit card

9. _______________________ 10. ___receive dividents

第二部分写出下列词组的定义。(20%)

1.Any company that provides goods or services for another one.

2.The use of aggressive and/or questionable accounting techniques in order to produce a desired result, generally high earnings per share.

3.A defined set of customers whose needs a company plans to satisfy.

4.To divide a market into distinct groups who might require separate products and marketing mixes.

5.Dividing an organization into decision-making units that are not centrally controlled.

6.The money a company plan to spend in developing advertising and buying media time / space.

7.Temporary borrowing of a sum of money.

8. Marketing the network of organizations, including manufacturers, wholesalers, and retailers, that distributes goods or services to consumers.

9.Negotiations between unions and employers on their member’s wages and working conditions.

10. Relations between employers and employees, managers and workers.

第三部分写出下列词组的中文。(20%)

利润率

1. __________________________ 11. ______简历

怠工

2. __________________________ 12. ______招聘

劳工行动

3. __________________________ 13. _____股份资本_

价格目录

4. __________________________ 14. ____职业安全感

广播商业

5. __________________________ 15. _______公关意识

信贷机制

6. _________________________ 16. ______时机成熟

信贷条件

7. _________________________ 17. _____成本计算

财务报表

8. _________________________ 18. ____无形资产

复式簿记

9. _________________________ 19. _____点罚系统

风险投资

10. _________________________ 20. ________内部交易

第四部分写出下列词组的英文。(20%)

board of directors

1. ___________________________ 11. _______fixed account

sales representative

2.___________________________ 12._________promotion distribution channels

3.___________________________ 13. _________discount rate manufacturing industry

4. __________________________ 14. _______ trade deficits

income statement

5. __________________________ 15. ______ cultural characteristics balance sheet

6. ________________________ 16. ______ job category

market share

7. ________________________ 17. ______ driving license vending machine

8. ________________________ 18. _______ end product

brand

9. ________________________ 19. _______text messages

trade union

10. ________________________ 20. ____net profit

第五部分阅读下面的文章, 回答问题。(20%)

1. Why do the big soap powder producers have a multi-brand strategy?

The various market segments will fill shelf space in shops, thereby leaving less room for competitors. It also gives them a greater chance of getting some of the custom of brand-switchers.

2. Why do companies’ product mixes regularly change?

Because different products are always at different stages of their life cycles, with growing, stable or declining sales and profitability, and because markets, opportunities and resources are in constant evolution, companies are always looking to the future, and re-evaluating their product mix.

3. What factors influe nce the length of companies’ product lines?

Line-stretching means lengthening a product line by moving either up-market or down-market, i.e. making items of higher or lower quality. This can be carried out in order to reach new customers, to enter growing or more profitable market segments, to react to comp etitors’ initiative, and so on.

4. What are the potential dangers of line-stretching?

It will moving to the lower end of a market dilutes a company’s image for quality, while a company at the bottom of a range may not convince dealers and customers that it can produce quality products for the high end.

5. Why might companies undertake line-filling?

Line-filling is adding further items in that part of a product range which a line already covers which might be done in order to compete in competitors’ niches, or simply to utilize excess production capacity.

第六部分将下面的短文翻译成中文。(10%)

It must be remembered that quite apart from consumer markets (in which people buy products for direct consumption) there exists an enormous producer or industrial or business market, consisting of all the individuals and organizations that acquire goods and services that are used in the production of other goods, or in the supply of services to others. Few consumers realize that the producer market is actually larger than the consumer market, since it contains all the raw materials, manufactured parts and components that go into consumer goods, plus capital equipment such as buildings and machines, supplies such as energy and pens and paper, and services ranging from cleaning to management consulting, all of which have to be marketed. There is consequently more industrial than consumer marketing, even though ordinary consumers are seldom exposed to it.

必须记住的是除了消费市场(人们购买产品的直接消费)存在着一个巨大的生产商或工业或商业市场,包括用于生产其他商品或服务的供应给他人获得商品和服务所有的个人和组织。一些消费者意识到生产市场实际上是大于消费市场,因为它包含所有的原材料、零部件制造,进入消费品,加上资本设备,如建筑物和机器,物资如能源和笔和纸,和服务的范围从清洗到管理咨询,所有这些都是销售。因此工人比消费者市场要多,即使普通的消费者很少接触到它。

考研英语答题卡模板(word打印版)

考 生 姓 名 报 考 单 位 考生编号(左对齐) [ 0 ] [ 0 ] [ 0 ] [ 0 ] [ 0 ] [ 0 ] [ 0 ] [ 0 ] [ 0 ] [ 0 ] [ 0 ] [ 0 ] [ 0 ] [ 0 ] [ 0 ] [ 1 ] [ 1 ] [ 1 ] [ 1 ] [ 1 ] [ 1 ] [ 1 ] [ 1 ] [ 1 ] [ 1 ] [ 1 ] [ 1 ] [ 1 ] [ 1 ] [ 1 ] 填涂说明 1. 书写部分用蓝(黑)色字迹钢笔、圆珠笔或签字笔填写,信息点或选项 用2B 铅笔涂写,修改时用橡皮擦干净。 2. 此卡不准弄皱、弄脏或弄破,不准折叠。 3. 考试结束,将此卡、答题卡和试题一并装入试题袋中交回。 正确涂写 错误涂写 [ 2 ] [ 2 ] [ 2 ] [ 2 ] [ 2 ] [ 2 ] [ 2 ] [ 2 ] [ 2 ] [ 2 ] [ 2 ] [ 2 ] [ 2 ] [ 2 ] [ 2 ] [ 3 ] [ 3 ] [ 3 ] [ 3 ] [ 3 ] [ 3 ] [ 3 ] [ 3 ] [ 3 ] [ 3 ] [ 3 ] [ 3 ] [ 3 ] [ 3 ] [ 3 ] [ 4 ] [ 4 ] [ 4 ] [ 4 ] [ 4 ] [ 4 ] [ 4 ] [ 4 ] [ 4 ] [ 4 ] [ 4 ] [ 4 ] [ 4 ] [ 4 ] [ 4 ] [ 5 ] [ 5 ] [ 5 ] [ 5 ] [ 5 ] [ 5 ] [ 5 ] [ 5 ] [ 5 ] [ 5 ] [ 5 ] [ 5 ] [ 5 ] [ 5 ] [ 5 ] [ 6 ] [ 6 ] [ 6 ] [ 6 ] [ 6 ] [ 6 ] [ 6 ] [ 6 ] [ 6 ] [ 6 ] [ 6 ] [ 6 ] [ 6 ] [ 6 ] [ 6 ] [ 7 ] [ 7 ] [ 7 ] [ 7 ] [ 7 ] [ 7 ] [ 7 ] [ 7 ] [ 7 ] [ 7 ] [ 7 ] [ 7 ] [ 7 ] [ 7 ] [ 7 ] [ 8 ] [ 8 ] [ 8 ] [ 8 ] [ 8 ] [ 8 ] [ 8 ] [ 8 ] [ 8 ] [ 8 ] [ 8 ] [ 8 ] [ 8 ] [ 8 ] [ 8 ] [ 9 ] [ 9 ] [ 9 ] [ 9 ] [ 9 ] [ 9 ] [ 9 ] [ 9 ] [ 9 ] [ 9 ] [ 9 ] [ 9 ] [ 9 ] [ 9 ] [ 9 ] 全 国 硕 士 研 究 生 入 学 统 一 考 试 英 语 试 题 答 题 卡 2 考 生 成 绩 阅卷 教师 B 代号 考 生 成 绩 阅卷 教师 A 代号 B 节 考 生 成 绩 阅卷 教师 B 代号 考 生 成 绩 阅卷 教师 A 代号 第三部分:写作 A 节 (第51小题) 考 生 成 绩 第二部分:阅读理解C 节 [0][1][2][3][4][5][6][7][8][9] [0][1][2] [0][1][2][3][4][5][6][7][8][9] [0][1][2][3][4][5][6][7][8][9] [0][1][2][3][4][5][6][7][8][9] [0][1][2][3][4][5][6][7][8][9] [0][1][2] [0][1][2][3][4][5][6][7][8][9] [0][1][2][3][4][5][6][7][8][9] [0][1][2][3][4][5][6][7][8][9] (第52小题) [0][1][2][3][4][5][6][7][8][9] [0][1][2] [0][1][2][3][4][5][6][7][8][9] [0][1][2][3][4][5][6][7][8][9] [0][1][2][3][4][5][6][7][8][9] [0][1][2][3][4][5][6][7][8][9] [0][1][2] [0][1][2][3][4][5][6][7][8][9] [0][1][2][3][4][5][6][7][8][9] [0][1][2][3][4][5][6][7][8][9] 50 49 48 47 46 [0][][1][][2] [0][][1][][2] [0][][1][][2] [0][][1][][2] [0][][1][][2] 51. 50. 49. 48. 47. 46.

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绝密★启用前 2018年全国硕士研究生招生考试 英语(二) (科目代码:204) ☆考生注意事项☆ 1.答题前,考生须在试题册指定位置上填写考生编号和考生姓名;在答题卡 指定位置上填写报考单位、考生姓名和考生编号,并涂写考生编号信息点。 2.考生须把试题册上的“试卷条形码”粘贴条取下,粘贴在答题卡的“试卷 条形码粘贴位置”框中。不按规定粘贴条形码而影响评卷结果的,责任由考生自负。 3.选择题的答案必须涂写在答题卡相应题号的选项上,非选择题的答案必须 书写在答题卡指定位置的边框区域内。超出答题区域书写的答案无效;在草稿纸、试题册上答题无效。 4.填(书)写部分必须使用黑色字迹签字笔书写,字迹工整、笔迹清楚;涂 写部分必须使用2B铅笔填涂。 5.考试结束,将答题卡和试题册按规定交回。 (以下信息考生必须认真填写) 考生编号 考生姓名

SectionⅠUse of English Directions: Read the following text.Choose the best word(s)for each numbered blank and mark A,B,C or D on the ANSWER SHEET.(10points) Why do people read negative Internet comments and do other things that will obviously be painful?Because humans have an inherent need to1uncertainty, according to a recent study in Psychological Science.The new research reveals that the need to know is so strong that people will2to satisfy their curiosity even when it is clear the answer will3. In a series of four experiments,behavioral scientists at the University of Chicago and the Wisconsin School of Business tested students’willingness to4themselves to unpleasant stimuli in an effort to satisfy curiosity.For one5,each participant was shown a pile of pens that the researcher claimed were from a previous experiment.The twist?Half of the pens would6an electric shock when clicked. Twenty-seven students were told which pens were electrified;another twenty-seven were told only that some were electrified.7left alone in the room, the students who did not know which ones would shock them clicked more pens and incurred more shocks than the students who knew what would8.Subsequent experiments reproduced this effect with other stimuli,9the sound of fingernails on a chalkboard and photographs of disgusting insects. The drive to10is deeply rooted in humans,much the same as the basic drives for11or shelter,says Christopher Hsee of the University of Chicago. Curiosity is often considered a good instinct–it can12new scientific advances, for instance–but sometimes such13can backfire.The insight that curiosity can drive you to do14things is a profound one. Unhealthy curiosity is possible to15,however.In a final experiment, participants who were encouraged to16how they would feel after viewing an unpleasant picture were less likely to17to see such an image.These results suggest that imagining the18of following through on one’s curiosity ahead of time can help determine19it is worth the endeavor.“Thinking about long-term 20is key to reducing the possible negative effects of curiosity,”Hsee says.In other words,don’t read online comments.

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技巧二、阅读理解 1.五种题型不同的应对方法: (1)细节题 根据题目寻找关键词,再根据关键词定位所在段落。80%往下找,20%往上找,要注意的是,跟文章几乎一模一样的选项,一般是错误的,正确答案是和文章主旨相符合的。 (2)主旨题 需要看清楚这篇文章的主要描写的对象是什么。因为错误选项中最常见的就是混淆关系,张冠李戴。此外,这类题型答案多在文章末段可以找到,要多加留心文章的最后一段。同时,如果问某一段的中心思想,要注意这一段的首句和尾句。 (3)态度题 要审题。要注意文章中的主人物的观点和作者的观点是不同的。考生们在写这类题目时,可以在看文章时候划下语气词和主语,同时注意文章中的转折词,一般在转折词的后面可以找到答案。 (4)推断题 主要考查学生对这篇文章的理解,所以必须要根据题意通读文章内容。 (5)词义题

2017考研英语二真题

绝密★启用前 2017年全国硕士研究生入学统一考试 英语(二) (科目代码204) 考生注意事项 1.答题前,考生必须在试题册指定位置上填写考生姓名和考生编号;在答题卡指定位置上填写报考单位、考生姓名和考生编号,并涂写考生编号信息点。 2.考生须把试题册上的试卷条形码粘贴条取下,粘贴在答题卡“试卷条形码粘贴位置”框中。不按规定粘贴条形码而影响评卷结果的,责任由考生自负。 3.选择题的答案必须涂写在答题卡相应题号的选项上,非选择题的答案必须书写在答题卡指定位置的边框区域内。超出答题区域书写的答案无效;在草稿纸、试题册上答题无效。 4.填(书)写部分必须使用黑色字迹签字笔或者钢笔书写,字迹工整、笔迹清楚;涂写部分必须使用2B铅笔填涂。 5.考试结束后,将答题卡和试题册按规定一并交回,不可带出考场。 考生姓名: 考生编号: 2017年全国硕士研究生入学统一考试英语(二)试题

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