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商务英语谈判对话案例英文

商务英语谈判对话案例英文
商务英语谈判对话案例英文

商务英语谈判案例分析

Jay is a bissiness who works on gymnasium equipment,and it was the first meeting between yoyo and him. In just a few minutes of the conversation, yoyo felt that this big fellow with a straightforward appearance kept a mind of a cunning rabbit .Known that the guy was skilled in this way ,he took great care in the negotiation.

In the first round ,their covercition was as follows:

D: shall we start? R=Yoyo

R: yes. I’d be glad to answer any questions you may have.

D: Your product leaves me a deep impression. But I'm a little worried about the prices.

R: Don’t worry. Before we quote the price, plz tell us the exact quantity you want.

D: I’m not sure still. I know your research costs are high, but I prefer 20% discount.

R: No must be kidding. That’s a big cut, and it will make us no profit.

D: if we promise future business that will reduce your costs for products, right?

R: Yes, but it's hard to see how you can place such large orders. (Pause) We need a guarantee of future business, not just a promise.

D: We said we wanted 500 pieces over a 3-month period. What if we place orders for 6 months, with a guarantee?

R: If you can guarantee that on paper, I think we can discuss this further. But even with volume sales, our coats won't go down much.

D: so, what are your propose?

R: We could give you a cut. But not 20%,we can grant 10% at most, that’s the best we can do.

D: That's a big change from 20! 10 is beyond my deadline. (pause) Any other ideas?

R: I don't think I can make a decision right now. Why don't we talk again tomorrow?

D: Sure. I must talk to my office anyway. I hope we can find some common ground on this.

NEXT DAY

D: yoyo, sorry to tell you that we cannot accept your quotation; let’s came up with some thing else.

R: I hope so, jay. My aim is to negotiate hard on this oeder――but I'm trying very hard to reach some middle ground.

D: I understand. We suggest a structured deal. For the first 3 months, we get a discount of 15%, and the next 3 months we get 12%.

R: Dan, I can't bring those numbers back to my office――they'll reject it directly.

D: Then you'll have to think of something better, yoyo.

R: How about 12% the first 3 months, and the second 3 months at 10%, with a guarantee of 1500 units?

D: That's a large numbers to sell, with such low profit.

R: It's about the best we can do, jay. (pause) We need to figure something out today. If I go back empty-handed, I may be coming back to you soon to ask for a job. (smiles)

D: (smiles) O.K., 12% the first six months, 10% for the second?!

R: so,that’s the deal.D:yes,nice cooperation!(握手)

In the whole process of the negotiatin ,Robert had always been taking advantages. He was cleat that in the Asia part ,his company was the best choice of opponents,and hold a hard attitude all the way in the negotiation.

In the first ,it was Dan who came up with the topic of price and gave out more informations about price negotiating by which time he lost the initiative. While Robert did more better , in the first round ,when Dan came up with the idea of big deals he insisted on the point that he need a guarantee of future business instead of a promise. In this way ,Dan put forward a Concrete plan and agree to make a guarantee to win Robert’s agree to consult about the price.

Later in the second round ,they had a fierce discuss on the final price .With a problem of cost ,Robert gave out a price which is too far away from Dan’s expectation and finally they agree to have one day off for consideration.By this time,Robert had got the idea of the boss that to be hard, this day off was time for Dan’s consideration. This action was intelligent and polite.

Then the next day, indeed as expected,Dan reduced request again. Two different discount rates in two pierods. This time,their discuss didn’t comt to an agreement again time. Then ,Robert made a humous , If I go back empty-handed, I may be coming back to you soon to ask for a job. And finally achieved his purpose.

Soon ,Robert turned to the Freight scale and asked for longer time to stock up which was nother big success. Besides what surprised us was the other result that Make it ten years, increase the unit price, and provide technology transfer.

In the end , the negotiation was a total success that brount both Short-term interest and long-term cooperation program. Mr Robert succesfully used many skills in negotiation and won the victory of the game.

商务英语谈判案例分析[1]1

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商务英语谈判案例分析 Example: Dan smith was a bissiness who works on gymnasium equipment,and it was the first meeting between Robert Liu and him.In just a few minutes of the conversation, Robert Liu felt that this big fellow with a straightforward appearance kept a mind of a cunning rabbit .Known that the guy was skilled in this way ,he took great care in the negotiation. In the first round ,their covercition was as follows: D: I'd like to get the ball rolling by talking about prices. R: Shoot.,I'd be happy to answer any questions you may have. D: Y our products are very good. But I'm a little worried about the prices you're asking. R: Y ou think we about be asking for more?(laughs) D: (chuckles) That's not exactly what I had in mind. I know your research costs are high, but what I'd like is a 25% discount. R: That seems to be a little high, Mr. Smith. I don't know how we can make a profit with those numbers. D: Please, Robert, call me Dan. (pause) Well, if we promise future business――volume sales――that will slash your costs for making the Exec-U-ciser, right? R: Y es, but it's hard to see how you can place such large orders. How could you turn over so many? (pause) We'd need a guarantee of future business, not just a promise. D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee? R: If you can guarantee that on paper, I think we can discuss this further.But even with volume sales, our coats for the Exec-U-Ciser won't go down much. D: Just what are you proposing? R: We could take a cut on the price. But 25% would slash our profit margin .We suggest a compromise――10%. D: That's a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas? R: I don't think I can change it right now. Why don't we talk again tomorrow? D: Sure. I must talk to my office anyway. I hope we can find some common ground on this. NEXT DAY D: Robert, I've been instructed to reject the numbers you proposed; but we can try to come up with some thing else.

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Business Negotiation Skills in English (商务英语谈判技巧) Phases of Negotiation According to Robert Maddux, author of Successful Negotiation, negotiation is the process we use to satisfy our needs when someone else controls what we want、In business negotiations, the two parties endeavor to obtain their business goals through bargaining with their counterparts、Business negotiations are conducted in the following four phases: the preparation phase, opening phase, bargaining phase and closing phase、 Preparation phase 1.Choosing your team The negotiation team should include members in the following areas: ?mercial: responsible for the negotiation on price, delivery terms, and mercial policy of risk taking、 ?Technical: responsible for specifications, programs, and methods of work、 ?Financial: terms of payment, credit insurance and financial guarantees、 ?Legal: contract documents, terms and conditions of contract, insurance and legal interpretation、 ?Interpreter: familiar with the foreign language needed as well as the negotiationrelated knowledge, and having certain munication skills、 The most important role in the team is the chief negotiator (CN), who is supposed to possess the following qualities: sociability, shrewdness, adaptability, patience, endurance、Other than that, extensive knowledge, clear oral expression as well as strong leadership are also important for a CN、 2、Gathering and analyzing information Valuable information covers the areas in political, legal as well as business system, market research, financial policies, infrastructure and logistics、The knowledge on the counterpart is also necessary、With the information at hand, it is time do a feasibility study to adjust our goals to be achieved、 3、The negotiation plan The plan defines the negotiating objectives, sets the minimum acceptable level for each term, and states the time control, initial strategy, the tactics and others including the location, personnel and facilities needed、A welldesigned plan allows more flexibility in different situations and guides the negotiators through the negotiation process without getting off track、 The opening phase It is mon that the seller submits proposals、Then the buyer confronts with three options: outright acceptance, outright rejection, and qualified rejection, the last of which is usually the most choice、Once the positions and objectives of both parties are revealed, the negotiators begin to reflect both on the loss they will suffer if they would concede and on the loss they will receive if they would refuse to concede、 The bargaining phase At this stage, concessions are made and advantages are gained, thus an agreement is to be achieved、Necessarily the team should make a reappraisal of the other party’s concession factor、

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Day today Office日常事务 1 Faxes传真 2 Telephone Calls电话 3 Making Telephone Appointments电话预约 4 Memos备忘录 5 Business Correspondence商业信函 6 Placing an Order下订单 Office Talk办公室谈话 7 Coworkers同事 8 Bosses老板 9 Brainstorming集体讨论 10 Commuting乘公交车上下班 11 The Working Lunch工作午餐 Business Trip商务旅行 12 International Business Travel国际商务旅行 13 Dressing for Business商务着装 14 Hotel Situations旅馆情景 15 Negotiating the Subway乘地铁 Client Reception接待客户 16 Receiving Clients接待客户 17 Entertaining Clients招待客户 18 Accommodating Foreign Clients接待国外客户 19 Factory Tours参观工厂 Business Communization商务交流 20 Personal Introductions个人介绍 21 Small Talks聊天 22 Delivering Bad News传达坏消息 23 Polite Questions礼貌提问 24 Farewells道别 Negotiation谈判 25 Clarifying the Stakes说明利害关系 26 Making Concessions做出让步 27 Discussing the Bottom Line讨论底线 28 Accepting and Confirming接受和确认 29 Hard Bargainers VS Soft Bargainers强硬的对手和温和的对手Company Organization公司结构

商务谈判对话英语实例文档4篇

商务谈判对话英语实例文档4篇Business negotiation dialogue English example docume nt 编订:JinTai College

商务谈判对话英语实例文档4篇 小泰温馨提示:谈判是指除正式场合下的谈判外,一切协商、交涉、商量、磋商等等,本文档分析了谈判的核心技巧以及切实可行、久经考验的谈判方式,具有实践指导意义,便于学习和使用,本文下载后内容可随意修改调整修改及打印。 本文简要目录如下:【下载该文档后使用Word打开,按住键盘Ctrl键且鼠标单击目录内容即可跳转到对应篇章】 1、篇章1:商务谈判对话英语实例:情景对话文档 2、篇章2:商务谈判对话英语实例:实用短句文档 3、篇章3:商务谈判对话实例:情景对话文档 4、篇章4:商务谈判对话实例:议价句子文档 谈判能力在每种谈判种都起到重要作用,无论是商务谈判、外交谈判,还是劳务谈判,在买卖谈判中,双方谈判能力的强弱差异决定了谈判结果的差别。下面小泰整理了商务谈判对话英语实例,供你阅读参考。 篇章1:商务谈判对话英语实例:情景对话文档 Dan上回提议前半年给他们二成折扣,后半年再降为一成半,经Robert推翻后,Dan再三表示让步有限。您知道

Robert在这折扣缝隙中游走,如何才能摸出双方都同意的数 字呢?他从锦囊里又掏出什么妙计了呢?请看下面分解:R: How about 15% the first six months, and the second six months at 12%, with a guarantee of 3000 units? D: That's a lot to sell, with very low profit margins. R: It's about the best we can do, Dan. (pause)We need to hammer something out (敲定)today. If I go back empty-handed, I may be coming back to you soon to ask for a job. (smiles) D: (smiles) O.K., 17% the first six months, 14% for the second?! R: Good. Let's iron out(解决)the remaining details. When do you want to take delivery(取货)? D: We'd like you to execute the first order by the 31st.

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